“
Jucikas typed in a query, and a list of links popped up. He clicked on one of the many people who went by that name in Nebraska – and there was everything about her, right up on the screen. Here’s her photo, here’s where she works, here’s her house. Here are her kids, this is where they go to school, this is the car she drives. She voted for Mitt Romney in 2012, she loves Katy Perry, she drives an Audi, she’s a bit basic … and on and on and on. We knew everything about her – and for many records, the information was updated in real time, so if she posted to Facebook, we could see it happening.
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Christopher Wylie (Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World)