Assume The Sale Quotes

If I had a dollar for every time a random woman walked up to me and tried to seduce me, I'd have 50 cents. That's assuming drag queens are half price.

With the money I spend on alcohol, I could support a family of four, assuming they are all heavy drinkers.

Trust in the process, assume the sale, and they will come.

If love smelled like cheese, as some people assume it does, then I'd rather be a goat and make love all day long.

If I ever see an alien fishing in Scotland, and witness it catching the Loch Ness Monster, I’d probably assume the world would want me to write a poem about the event, rather than take pictures of it.

I like transparent boxes, so would-be thieves can see what’s inside. Deception by invisibility—the walls are invisible, and that makes the contents inside visible, and therefore invisible, because people look but they don’t see, as they assume nothing of value would be out in the open.

If I asked God to see into the future 50 years, and I couldn’t see myself, I wouldn’t assume I was dead. No, I’d assume I was simply hiding.

When the solution to a given problem doesn’t lay right before our eyes, it is easy to assume that no solution exists. But history has shown again and again that such assumptions are wrong. This is not to say the world is perfect. Nor that all progress is always good. Even widespread societal gains inevitably produce losses for some people. That’s why the economist Joseph Schumpeter referred to capitalism as “creative destruction.” But humankind has a great capacity for finding technological solutions to seemingly intractable problems, and this will likely be the case for global warming. It isn’t that the problem isn’t potentially large. It’s just that human ingenuity—when given proper incentives—is bound to be larger. Even more encouraging, technological fixes are often far simpler, and therefore cheaper, than the doomsayers could have imagined. Indeed, in the final chapter of this book we’ll meet a band of renegade engineers who have developed not one but three global-warming fixes, any of which could be bought for less than the annual sales tally of all the Thoroughbred horses at Keeneland auction house in Kentucky.

Don't take this as a compliment, but you actually don't smell that bad." Dan let out a burst of surprised laughter. "What did you expect me to smell like?" "Well..." I wrinkled my nose. "I heard you guys soak your uniforms in urine." "So you assumed I'd smell like pee." "Yes," I said. "But you don't," I added kindly.

Because of the age difference, I assumed they were related, mother/daughter. But they weren’t. They were father/son/possible lovers.

If somebody kills me, at least I won’t be accused of murder. Well, assuming all my clones have alibis.

My amazing feat features shoes (and feet)—it’s how far I’d walk for love. Guess how far? However far it is from the point I ran out of gas to wherever she is, assuming she’s hanging out at a gas station.

If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.

Sales is all about the relationship; rules are similar: Don't assume, ask. Be open to discussion. Be Always ready with the details, Don't say anything you can't stand behind fully. Have integrity. Listen more — understand their feelings.

Never explain anything. “The more you have to explain,” Whitaker said, “the more difficult it is to win support.” Say the same thing over and over again. “We assume we have to get a voter’s attention seven times to make a sale,” Whitaker said. Subtlety is your enemy. “Words that lean on the mind are no good,” according to Baxter.

Discounted Cash Flow The discounted cash flow method of valuation is the most sophisticated (and the most difficult) method to use in valuing the business. With this method you must estimate all the cash influxes to investors over time (dividends and ultimate stock sales) and then compute a “net present value” using an assumed discount rate (implied interest rate).

Last year, I was conversing by e-mail with an acquaintance who was investigating the black market in cadaver parts. She came into possession of a sales list for a company that provides organs and tissues for research. On the list was “vagina with clitoris.” She did not believe that there could be a legitimate research purpose for cadaver genitalia. She assumed the researcher had procured the part to have sex with it. I replied that physiologists and people who study sexual dysfunction still have plenty to learn about female arousal and orgasm, and that I could, with little trouble, imagine someone needing such a thing. Besides, I said to this woman, if the guy wanted to nail the thing, do you honestly think he’d have bothered with the clitoris?

Keep it simple. Rhyming’s good (“For Jimmy and me, vote ‘yes’ on 3”). Never explain anything. “The more you have to explain,” Whitaker said, “the more difficult it is to win support.” Say the same thing over and over again. “We assume we have to get a voter’s attention seven times to make a sale,” Whitaker said. Subtlety is your enemy. “Words that lean on the mind are no good,” according to Baxter. “They must dent it.” Simplify, simplify, simplify. “A wall goes up,” Whitaker warned, “when you try to make Mr. and Mrs. Average American Citizen work or think.”85

The explosion of government and spending under Obama insured that while the rest of the nation continued to suffer stagnant job growth and slow housing sales long past the time when a recovery should have been underway, one city was booming like a five-year-long Led Zeppelin drum solo: Washington, D.C. According to the 2014 Forbes ranking of the ten richest counties in America, none were in New York, California, or Texas. Before Obama took office, five of the richest counties surrounded Washington, D.C. Now, seven years after Obama took office on his promise to rid the place of big money lobbyists, and Democrats assumed complete control of the White House and Congress for two years, six of the richest counties surround Washington, D.C. Bear in mind that unlike Texas or California, where money is generated by creating products people actually need, such as oil or computers, Washington, D.C., produces nothing but government. In other words, six of the ten richest counties in America got that rich by being parasites. A case could be made that under the current leadership, crony capitalism is more rewarding than actual capitalism. And with all that government around business people’s necks, it’s certainly a heckuva lot easier.

With regard to the price then of the men themselves, it is obvious that the public treasury is in a better position to provide funds than any private individuals. What can be easier than for the Council to invite by public proclamation all whom it may concern to bring their slaves, and to buy up those produced? Assuming the purchase to be effected, is it credible that people will hesitate to hire from the state rather than from the private owner, and actually on the same terms? People have at all events no hesitation at present in hiring consecrated grounds, sacred victims, houses, etc., or in purchasing the right of farming taxes from the state. To ensure the preservation of the purchased property, the treasury can take the same securities precisely from the lessee as it does from those who purchase the right of farming its taxes. Indeed, fraudulent dealing is easier on the part of the man who has purchased such a right than of the man who hires slaves. Since it is not easy to see how the exportation of public money is to be detected, when it differs in no way from private money. Whereas it will take a clever thief to make off with these slaves, marked as they will be with the public stamp, and in face of a heavy penalty attached at once to the sale and exportation of them. Up to this point then it would appear feasible enough for the state to acquire property in men and to keep a safe watch over them.

The Metaphor That Stuck In 1996, the Summer Olympic Games were held in my home city of Atlanta. As I watched athletes from all over the world perform in their respective events, I remember wondering what motivated them to compete at the highest levels. On the surface, it seemed logical to assume that these world-class athletes were driven by all the positive rewards that would go to the champion—fame, admiration, and of course, the gold medal. After training for most of their lives, who wouldn’t want to experience “the thrill of victory”? But as I watched the games unfold, it became obvious that while some athletes were motivated by positive rewards, many others were trying to avoid “the agony of defeat.” Rather than think about all the accolades that would come from success, some athletes were motivated to run even faster, and jump even higher, because they were trying to avoid an undesirable outcome. Carl Lewis, arguably one of the greatest track and field athletes of all time, and nine-time Olympic gold medalist, was an excellent example of this. After his last event in Atlanta, when he won the gold medal on his final attempt in the long jump, the sportscaster asked, “Mr. Lewis, what were you thinking about just before you jumped?” As it turned out, Carl Lewis wasn’t thinking about medals, money, or having his picture on a box of Wheaties. Instead, he said his primary motivation was that his family was in the stadium and he didn’t want to disappoint them by losing his final Olympic event.

How exactly the debt should be funded was to be the most inflammatory political issue. During the Revolution, many affluent citizens had invested in bonds, and many war veterans had been paid with IOUs that then plummeted in price under the confederation. In many cases, these upright patriots, either needing cash or convinced they would never be repaid, had sold their securities to speculators for as little as fifteen cents on the dollar. Under the influence of his funding scheme, with government repayment guaranteed, Hamilton expected these bonds to soar from their depressed levels and regain their full face value. This pleasing prospect, however, presented a political quandary. If the bonds appreciated, should speculators pocket the windfall? Or should the money go to the original holders—many of them brave soldiers—who had sold their depressed government paper years earlier? The answer to this perplexing question, Hamilton knew, would define the future character of American capital markets. Doubtless taking a deep breath, he wrote that “after the most mature reflection” about whether to reward original holders and punish current speculators, he had decided against this approach as “ruinous to public credit.”25 The problem was partly that such “discrimination” in favor of former debt holders was unworkable. The government would have to track them down, ascertain their sale prices, then trace all intermediate investors who had held the debt before it was bought by the current owners—an administrative nightmare. Hamilton could have left it at that, ducking the political issue and taking refuge in technical jargon. Instead, he shifted the terms of the debate. He said that the first holders were not simply noble victims, nor were the current buyers simply predatory speculators. The original investors had gotten cash when they wanted it and had shown little faith in the country’s future. Speculators, meanwhile, had hazarded their money and should be rewarded for the risk. In this manner, Hamilton stole the moral high ground from opponents and established the legal and moral basis for securities trading in America: the notion that securities are freely transferable and that buyers assume all rights to profit or loss in transactions. The knowledge that government could not interfere retroactively with a financial transaction was so vital, Hamilton thought, as to outweigh any short-term expediency. To establish the concept of the “security of transfer,” Hamilton was willing, if necessary, to reward mercenary scoundrels and penalize patriotic citizens. With this huge gamble, Hamilton laid the foundations for America’s future financial preeminence.

supposed weakness on national security. Ours was a brief exchange, filled with unspoken irony—the elderly Southerner on his way out, the young black Northerner on his way in, the contrast that the press had noted in our respective convention speeches. Senator Miller was very gracious and wished me luck with my new job. Later, I would happen upon an excerpt from his book, A Deficit of Decency, in which he called my speech at the convention one of the best he’d ever heard, before noting—with what I imagined to be a sly smile—that it may not have been the most effective speech in terms of helping to win an election. In other words: My guy had lost. Zell Miller’s guy had won. That was the hard, cold political reality. Everything else was just sentiment. MY WIFE WILL tell you that by nature I’m not somebody who gets real worked up about things. When I see Ann Coulter or Sean Hannity baying across the television screen, I find it hard to take them seriously; I assume that they must be saying what they do primarily to boost book sales or ratings, although I do wonder who would spend their precious evenings with such sourpusses. When Democrats rush up to me at events and insist that we live in the worst of political times, that a creeping fascism is closing its grip around our throats, I may mention the internment of Japanese Americans under FDR, the Alien and Sedition Acts under John Adams, or a hundred years of lynching under several dozen administrations as having been possibly worse, and suggest we all take a deep breath. When people at dinner parties ask me how I can possibly operate in the current political environment, with all the negative campaigning and personal attacks, I may mention Nelson Mandela, Aleksandr Solzhenitsyn, or some guy in a Chinese or Egyptian prison somewhere. In truth, being called names is not such a bad deal. Still, I am not immune to distress. And like most Americans, I find it hard to shake the feeling these days that our democracy has gone seriously awry. It’s not simply that a gap exists between our professed ideals as a nation and the reality we witness every day. In one form or another, that gap has existed since America’s birth. Wars have been fought, laws passed, systems reformed, unions organized, and protests staged to bring promise and practice into closer alignment. No, what’s troubling is the gap between the magnitude of our challenges and the smallness of our politics—the ease with which we are distracted by the petty and trivial, our chronic avoidance of tough decisions, our seeming inability to build a working consensus to tackle any big problem. We know that global competition—not to mention any genuine commitment to the values

Where to Buy Verified Bluebird Accounts - Buyer's Guide ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ Looking up "Buy Verified Bluebird Accounts"? Maybe you need a prepaid account fast, want multiple cards for business, or lost access to your old one. Before you buy anything, pause. This guide explains what Bluebird accounts are, why people consider buying them, the real legal and security risks, and safer - legal - ways to get what you need. Read on for plain, practical advice written in simple language. ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ If You want to more information just contact now 24 Hours Reply/ Contact : – ✅ Telegram: @accsells1 ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ ✅ WhatsApp: ‪‪+1 (814) 403–6336‬‬ ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ ✅ E-mail: infoaccsells0@gmail.com ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ What Is a Bluebird Account? Bluebird is (or was commonly known as) a prepaid financial product often offered in partnership with a major provider (examples include prepaid debit cards and online accounts). A "verified" Bluebird account usually means identity checks (KYC) were completed - the account owner provided ID and perhaps proof of address. Verification lifts some limits and adds trust for transactions. Whatever the exact provider name in your country, verified prepaid accounts link to real identity details and can be used for payments, direct deposits, and online transactions. Why People Search "Buy Verified Bluebird Accounts" People look to buy these accounts for different reasons - some honest, some risky. Legitimate Reasons Business needs: Small teams want separate accounts for payroll or project budgets. Quick access: Someone who lost access to records may want a ready account. Testing and QA: Developers or finance teams may need test accounts that behave like verified ones. Risky / Illicit Reasons (Don't Do This) Avoiding verification for criminal activities. Money laundering or hiding funds. Using multiple accounts to game systems (fraud). If your reason is dishonest or to hide identity, stop - buying accounts can get you into serious trouble. Types of Bluebird Accounts You Might See for Sale ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ Our service is always reliable – 100% satisfaction guaranteed ✔ 100% customer satisfaction guaranteed ✔ Fully verified, non-drop Bluebird account ✔ Active and ready-to-use account ✔ Very affordable prices ✔ High quality and reliable service ✔ 100% money back guarantee ✔ 24/7 dedicated customer support ✔ Extra bonuses with every order ✔ Upfront payment required for all purchases Labels can be misleading. Age or "verified" stickers don't guarantee safety or legal ownership. Legal & Policy Risks Buying a verified financial account is a legal minefield: Violates terms of service: Providers often forbid selling/transferring personal accounts. Breach of KYC/AML laws: Accounts used for money transmission are regulated. Transferring ownership outside official procedures can be illegal. Stolen or fraudulently obtained accounts: You could be handling funds tied to theft - criminal exposure is real. Civil liability: Even if not criminal, you may face disputes, frozen funds, or account closure. ⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤⩤ Never assume an online marketplace sale makes an account lawful to use. Security & Privacy Dangers

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It begins with a brilliantly-written headline that you could model for your own business, beginning with ‘What everybody ought to know about’. This is a great headline because it presupposes that everybody wants to know about the stock and bond business and also assumes there are things you don’t know. (Personally, I’d like to split test with the use of numbers – ‘The 11 things that everybody ought to know about…’) But this is where it gets really powerful.

Always make a counteroffer. You can’t get anywhere without a counter. Remind clients there is always a cost for time. Time is expensive. You can’t predict the market. You can’t assume there is always a better offer. Can the parties involved split the difference? Can you as the salesperson offer an additional incentive? Can you lower your commission? Pay for a cost associated with the deal yourself? Remember, $10 is better than $0!

What’s Slipping Under Your Radar? Word Count: 1096 Summary: Ben, a high-level leader in a multi-national firm, recently confessed that he felt like a bad father. That weekend he had messed up his Saturday daddy duties. When he took his son to soccer practice, Ben stayed for a while to support him. In the process, though, he forgot to take his daughter to her piano lesson. By the time they got to the piano teacher’s house, the next student was already playing. This extremely successful businessman felt like a failure. Keywords: Dr. Karen Otazo, Global Executive Coaching, Leadership Article Body: Ben, a high-level leader in a multi-national firm, recently confessed that he felt like a bad father. That weekend he had messed up his Saturday daddy duties. When he took his son to soccer practice, Ben stayed for a while to support him. In the process, though, he forgot to take his daughter to her piano lesson. By the time they got to the piano teacher’s house, the next student was already playing. This extremely successful businessman felt like a failure. At work, one of Ben’s greatest strengths is keeping his focus no matter what. As a strategic visionary, he keeps his eyes on the ongoing strategy, the high-profile projects and the high-level commitments of his group. Even on weekends Ben spends time on email, reading and writing so he can attend the many meetings in his busy work schedule. Since he is so good at multi-processing in his work environment, he assumed he could do that at home too. But when we talked, Ben was surprised to realize that he is missing a crucial skill: keeping people on his radar. Ben is great at holding tasks and strategies in the forefront of his mind, but he has trouble thinking of people and their priorities in the same way. To succeed at home, Ben needs to keep track of his family members’ needs in the same way he tracks key business commitments. He also needs to consider what’s on their radar screens. In my field of executive coaching, I keep every client on my radar screen by holding them in my thinking on a daily and weekly basis. That way, I can ask the right questions and remind them of what matters in their work lives. No matter what your field is, though, keeping people on your radar is essential. Consider Roger, who led a team of gung-ho sales people. His guys and gals loved working with him because his gut instincts were superb. He could look at most situations and immediately know how to make them work. His gut was great, almost a sixth sense. But when Sidney, one of his team of sales managers, wanted to move quickly to hire a new salesperson, Roger was busy. He was managing a new sales campaign and wrangling with marketing and headquarters bigwigs on how to position the company’s consumer products. Those projects were the only things on his radar screen. He didn’t realize that Sidney was counting on hiring someone fast. Roger reviewed the paperwork for the new hire. It was apparent to Roger that the prospective recruit didn’t have the right background for the role. He was too green in his experience with the senior people he’d be exposed to in the job. Roger saw that there would be political hassles down the road which would stymie someone without enough political savvy or experience with other parts of the organization. He wanted an insider or a seasoned outside hire with great political skills. To get the issue off his radar screen quickly, Roger told Human Resources to give the potential recruit a rejection letter. In his haste, he didn’t consult with Sidney first. It seemed obvious from the resume that this was the wrong person. Roger rushed off to deal with the top tasks on his radar screen. In the process, Sidney was hurt and became angry. Roger was taken by surprise since he thought he had done the right thing, but he could have seen this coming.

The triangle of fraud . . .” “What’s that?” He started, as if I’d woken him. “Oh—incentive, opportunity, and rationalization.” He stuck out three fingers and began counting them off. “The first leg, incentive, is pressure to commit the crime. A person is looking for a way to solve their financial issues due to an inability to pay their bills, drug and/or alcohol addiction, or simply status, wanting to have a bigger house or drive a fancier car.” He counted off another finger. “The second leg is perceived opportunity, where the individual identifies ways to commit fraud with the lowest amount of risk, like lying about the number of hours worked, inflated sales or productivity to garner higher pay, creating false invoices for products never purchased and pocketing the money, or selling proprietary company information to competitors.” He counted off the last finger. “The third leg of the triangle, and this is an important one, is where individuals persuade themselves into believing that they’re doing the right thing. They convince themselves that they’re just borrowing the money or feel entitled to it through perceived low pay, uncompensated hours, lack of respect, or trying to provide for their family.” “Okay, but what pushes two men whom we assume are relatively upright individuals into going so far as to kill someone?” “A lot of money.” I laughed.

More Sales Does Not Equal More Profit My first product order for Sheer Strength cost me $600. I ordered 100 units at $6 each and we sold it at a $32 price point. The money came out of my savings, and at the time, I was so worried that it wouldn’t sell, and I’d be out $600. To the Ryan of the past, I now say two things. First: Who cares? Put on your big boy pants, Ryan. It’s only $600. Second: This isn’t the real problem. Assuming you follow this process, create a decent product, and identify your customer, your bigger problem is that you won’t be able to keep inventory in stock, as we’ve talked about already. Trust me on this. Keeping inventory in stock so that you can keep building your sales momentum is a real challenge. With Sheer Strength, we kept raising the price until it hit a point where sales were just slow enough that we could keep up with ordering the next round of inventory. We took the money we made from sales, and we bought another 500 units. Then, in the next round, we bought 1,000 units. We just kept rolling the money back in, over and over, as the company grew. It was pure bootstrapping. In retrospect, I wish we’d been even more aggressive at the beginning, but we feared what would happen if we placed that first huge order and the product didn’t sell. For a lot of people, the biggest hurdle is not placing that preliminary order, but rather finding the money to avoid running out of stock faster than it can be replaced.

Sales and Marketing Training Program A well-developed sales network and an effective sales team will result in increased sales. It is important to learn some of the most important foundational techniques, such as ice-breakers, mirroring the customer, handling objections, and assuming the deal. Those new to the business should also be exposed to a basic script, as this will help them develop a smooth flow of conversation. Then, they should work on improving their presentation and communication skills.

Lots of artists wonder how to get a record deal, as though everything is easy street after that one hurdle is cleared. The fact of the matter is that if you need a record deal, you won’t get one—at least not anymore. Today, being a talented singer, a great songwriter, or an innovative composer just isn’t enough to land a major label deal. Today’s labels are looking for safe bets with proven track records of ticket sales. In fact, most of the great artists from the past that we love probably would not have gotten record deals in today’s market. It’s important to understand this because many assume that record deals are just awarded to the most talented individuals. The modern-day record industry excels at expanding upon existing commercial success, but it’s no longer interested in nor deft at scooping up raw, unknown talent and sculpting superstars.

I assume you have a function or some other pressing matter you need a cake for? That is your business proposition?” He waited until Gladys filled his cup, set down two large slices of pie in front of him and left. He tilted his head, studying me. “Partially, but my proposal is more, ah, personal.” His voice was lower than before. Raspier. It sounded intimate. His eyes became intense again, his gaze heated. I felt a shiver run down my spine that had nothing to do with cold and everything to do with him. “P-personal?” I asked. He nodded. I felt my eyes widen. “I am not selling you my virginity.” It was his turn to sputter. DANTE Those were the last words I expected her to say. I choked on my coffee, wiping at my mouth. “I beg your pardon.” “My virginity isn’t for sale.” I had to ignore the way my body reacted to her saying the word virginity. I wasn’t looking for a virgin. I wasn’t looking for anyone—until I saw her. But now, knowing she was a virgin, I wanted her even more. I cleared my throat. “I’m glad to hear that, but that is not what I want to discuss with you.

People often anchor to one piece of information when making a decision. I almost bought the shirts on sale assuming that the one feature differentiating the two brands — the fact that one was on sale and the other was not — was all I needed to consider.

We honeymooned on the SS Franklin,” Max said. “We were the onboard entertainment even though it was Millie’s first time onstage. When I saw this house for sale a couple years later, I knew we had to have it.” “It reminds me of the Titanic,” Nicole said under her breath. “Post-iceberg. Assuming it had mowed down a flock of flamingos first.

As a result, the most important recommendation for organizations of all shapes and sizes moving forward is to anticipate worst case scenarios at a minimum. Even in cases where organizations cannot or will not make some of the operational changes recommended below, the exercise of focusing on nonsoftware areas of a given business can help identify under-realized or -appreciated assets within an organization. Particularly ones for whom the sale of software has been low effort, brainstorming about other potential revenue opportunities is unlikely to be time wasted. One vendor in the business intelligence and analytics space has privately acknowledged doing just this; based on current research and projecting current trends forward, it is in the process of building out a 10-year plan over which it assumes that the upfront licensing model will gradually approach zero revenue. In its place, the vendor plans to build out subscription and data-based revenue streams. Even if the plan ultimately proves to be unnecessary, the exercise has been enormously useful internally for the insight gained into its business.

Let’s look at the case of Opsware. Why did I sell Opsware? Another good question is why didn’t I sell Opsware until I did? At Opsware, we started in the server automation market. When we received our first inquiries and offers for the server automation company, we had fewer than fifty customers. I believed that there were at least ten thousand target customers and that we had a decent shot at being number one. In addition, although I knew the market would be redefined, I thought that we could expand to networks and storage (data center automation) faster than the competition and win that market as well. Therefore, assuming 30 percent market share, somebody would have had to pay sixty times what we were worth in forward credit to buy out our potential. You won’t be surprised to find that nobody was willing to pay that. Once we grew to several hundred customers and expanded into data center automation, we were still number one and were more valuable stand-alone than any of the prior acquisition offers. At that point both Opsware and our main competitor, BladeLogic, had developed into full-fledged companies (worldwide sales forces, built-out professional services, etc.). This was significant, because it meant that a large company could buy one of us and potentially execute successfully (big enterprise companies can’t generally succeed with small acquisitions, because too much of the important intellectual property is the sales methodology, and big companies can’t build that).

At that point in time, Gokul Rajaram was a legendary éminence grise in the ad-tech world. The so-called godfather of AdSense, Google’s secondary gold mine after AdWords, Gokul was a constant presence on the conference circuit, and an omnipresent adviser or investor in just about every advertising technology company worth talking about. He too had come to Facebook via a small acqui-hire, though really that had been just a career breather between his time at Google and his hiring at Facebook. University at the Indian Institute of Technology (IIT), followed by an American MBA, he was your standard-issue Indian techie, and probably that country’s most valuable export after steel and Tata Motors. “What’s the first thing you would change about Facebook Ads if we hired you?” There was about as much polish and prologue to Gokul as that of a North Korean diplomat. “I’d build a conversion-tracking system. It’s unbelievable you don’t have one yet.” A conversion-tracking system is software that tells you if an advertisement has worked in driving a conversion (or “sale” in marketing-speak), and lets you retweak your marketing campaigns based on performance. An ads system without conversion tracking is like a car without rearview mirrors; nay, it’s like a car without even rear or side windows. All you can see is forward, merrily driving along, not even understanding what’s behind you or what you just ran over. It’s a danger to yourself and others, and it was a sign of just how out-of-touch Facebook Ads management was that this somehow never got prioritized. From Gokul’s smile the conclusion was clearly . . . right answer! And so the conversation went, traversing various potential aspects of the Facebook Ads system, and what the company needed to build. It was a giddy Gokul—I’d soon learn he was almost always giddy—who escorted me out the door. The boys and I had arrived separately, assuming we’d get out at different times, and separately did we go back to the GrokPad. There, we compared notes. MRM and Argyris weren’t exactly rousing in their reviews of the experience. In fact, it was clear that the fascist vibe the company gave off had very much rubbed them the wrong way. They had never really liked Facebook, as either product or company, going back to our visits to their developer events. The daylong hazing had done nothing to charm them.

A key technique in implementing this approach is the concept of takt time,3 which precisely synchronizes the rate of production to the rate of sales to customers. For example, for a bicycle firm’s high-end titanium-framed bike, let’s assume that customers are placing orders at the rate of forty-eight per day. Let’s also assume that the bike factory works a single eight-hour shift. Dividing the number of bikes by the available hours of production tells the production time per bicycle, the takt time, which is ten minutes. (Sixty minutes in an hour divided by demand of six bikes per hour.) Obviously, the aggregate volume of orders may increase or decrease over time and takt time will need to be adjusted so that production is always precisely synchronized with demand.

GDP is simply the sum of all goods and services a nation produces over a given time. The sale of an assault rifle and the sale of an antibiotic both contribute equally to the national tally (assuming the sales price is the same). It’s as if we tracked our caloric intake but cared not one whit what kind of calories we consumed. Whole grains or lard—or rat poison, for that matter. Calories are calories. GDP

Never assume that it won’t happen before you enter the sales process, never estimate the client’s budget before offering your product, they buy what they need but as a salesperson you can always increase the level of their need.

Candidates commonly and mistakenly interchange sales with profits. A company that wants to grow profits wants something completely different than does one that cares only about growing sales. Many candidates hear the word grow and automatically assume the client wants to grow only sales or only profits. Never assume. Always listen carefully and always double-check that you heard correctly.)

Do you guys have any questions?" she asked after they popped their first tastes. "Is there butter in this branzino al sala?" asked a ruddy-cheeked guy who was the latest addition to the team, his mouth full of fish. "First, 'sala' is a room. It's 'sale'- as in 'salt.' But only tell people that if they specifically ask, otherwise they'll assume it's too salty. And tell them the salt, which dries into a hard crust that's cracked open at the end, preserves the fish's natural flavors and juices as it cooks so it's moist and tender. And no butter, just olive oil, fresh thyme, chervil, and lemon." "Push this one, guys. We're selling it at thirty-three bucks a pop," Bernard said without looking up from his clipboard. "Really?" Georgia said. "A little high for my taste, but almost worth it." "So, it's rich and flavorful?" the new guy continued hopefully. She shook her head. "Subtle and delicate. Tell them we only serve this when the branzino is really top-notch. Say that and it'll fly.

High Fat, Moderate Protein, Low Carb Breakfast Smoothies Recipes for ‘low carbohydrate’ smoothies abound, but most are also low in fat and assume that anything under 200 Calories from sugars qualifies as ‘low carb’. Here are two basic recipes that provide enough fat and protein to keep you satisfied until lunch, and both come in at or under10 grams of carbohydrates. Note that you have your choice of sweeteners, but the argument for adding some xylitol to the mix is that it does not raise your insulin level, provides useful energy, and protects your dental health. Also note that there are lots of different protein powders for sale, but most whey products are flavored and sweetened. Shop until you find unflavored whey powder with the lactose removed – the label should indicate about 15 grams of protein and less than one gram of carbohydrate per serving. Do not buy soy protein powder or whey/soy mix, as the soy does not dissolve well into the smoothie. This whey powder looks expensive (about $1 per 15 gram serving) but this is the same amount of protein as you get from 2 eggs. Breakfast Berry Smoothie Ingredients: 3 oz fresh or frozen (unsweetened) berries (strawberries, blueberries, or raspberries) ¼ cup whipping (or heavy) cream 1 tablespoon light olive oil 2 tablespoons unflavored whey protein powder (delactosed) sweetener of choice (e.g., 1 tablespoon xylitol and 1 packet Splenda) 2-3 oz ice Blend the ingredients at high speed until smooth (30-60 seconds) Protein 15 grams, Fat 25-30 grams, Carbs 10 grams, Calories 330-380

potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we’ve already made the sale and taken a customer’s credit card number.

What I thought was a black hole turned out to be nothing more than a splatter of ink on my tie. And I assumed I was wearing the most astrological outfit of the century.

In short, when it comes to market logic, the more turnover or sales, the better - and that is that - regardless if the item sold is credit, rocks, “hope” or flapjacks. Any pollution, instances of waste or other such detriments are, again, “external”. There is no consideration for the technical role of actual production processes, strategies for efficient distribution, design applications or the like. Such factors are assumed to culminate metaphysically in the best interest of the people and the habitat simply because that is what the “invisible hand”294 of the market implies.

When I see Ann Coulter and Sean Hannity baying across the television screen, I find it hard to take them seriously. I assume that they must be saying what they do primarily to boost book sales or ratings, although I do wonder who would spend their precious evenings with such sourpusses.

Why doesn’t it work?” deceives us with its simplicity. The first challenge is to ask it. The chief engineer did not ask this question about his phones. He saw rising sales and happy customers and so assumed that nothing was broken and there was nothing to fix.

While investing in equities always entails risk, the longer the investment horizon, the more likely it is that equity investors will be rewarded for taking incremental risk—assuming they have the ability to remain disciplined during periods of economic crisis. Disciplined investors think bear markets are really just periods when the market temporarily wears a big “for sale” sign. On

And just who might you be?” he asked with a firm hand on her shoulder. His ice-blue eyes flashed with suspicion and promises of punishment if he didn’t like her answer. Her neck prickled with warning. This was a dangerous man. They’re all dangerous men. Tread carefully, Mel. Darcy appeared behind the man, and some of the tension left her shoulders. “I found her near the northern hill by Berringer’s marker,” he said in a light tone that thawed the coldest layer of frost from the bearded man’s eyes. He’d also made himself seem shorter by slouching. “Since she’d stuck a Gunn with his own dirk, I assumed she was on our side. Seems she’s lost and could use an audience with the laird. What say you, Aodhan, shall we escort the poor thing to Steafan and beg the laird’s hospitality?” “She English?” Aodhan asked, as if she weren’t there. “No,” Darcy said with surety. “Who does she belong to?” Those cold eyes snapped to Darcy with greater attention than the question seemed to warrant. She had the impulse to say she didn’t “belong” to anybody, but she held her tongue, remembering where, and when, she was. “No Keith or Gunn. That much I’ve determined,” Darcy answered cautiously. “Beyond that, I dinna ken.” Aodhan appraised her like he might a horse for sale. His shrewd eyes softened with appreciation, and his lips twitched with the kind of smile a turkey might see before ending up Thanksgiving dinner. He opened his mouth to say something, but Darcy blurted, “I’ll take responsibility for her.” Aodhan gave him a measuring look that bordered on annoyance. Finally, he grunted and moved away to shout orders at the other men. Darcy huffed a put-out sigh, then turned to her with his mouth pressed in a hard line. “I suppose ye’d better stick close to me.

• Morini, less excited than Pelletier and Espinoza, was the first to point out that until now, at least as far as he knew, Archimboldi had never received an important prize in Germany, no booksellers’ award, or critics’ award, or readers’ award, or publishers’ award, assuming there was such a thing, which meant that one might reasonably expect that, knowing Archimboldi was up for the biggest prize in world literature, his fellow Germans, even if only to play it safe, would offer him a national award or a symbolic award or an honorary award or at least an hour-long television interview, none of which happened, incensing the Archimboldians (united this time), who, rather than being disheartened by the poor treatment that Archimboldi continued to receive, redoubled their efforts, galvanized in their frustration and spurred on by the injustice with which a civilized state was treating not only—in their opinion—the best living writer in Germany, but the best living writer in Europe, and this triggered an avalanche of literary and even biographical studies of Archimboldi (about whom so little was known that it might as well be nothing at all), which in turn drew more readers, most captivated not by the German’s work but by the life or nonlife of such a singular figure, which in turn translated into a word-of-mouth movement that increased sales considerably in Germany (a phenomenon not unrelated to the presence of Dieter Hellfeld, the latest acquisition of the Schwarz, Borchmeyer, and Pohl group), which in turn gave new impetus to the translations and the reissues of the old translations, none of which made Archimboldi a bestseller but did boost him, for two weeks, to ninth place on the bestseller list in Italy, and to twelfth place in France, also for two weeks, and although it never made the lists in Spain, a publishing house there bought the rights to the few novels that still belonged to other Spanish publishers and the rights to all of the writer’s books that had yet to be translated into Spanish, and in this way a kind of Archimboldi Library was begun, which wasn’t a bad business.

There is great hazard in assuming one knows what 'It' is. The more you try to identify 'It' the more one confuses the issue. Beware of those who say they've bottled 'It' and sell so-called 'It'. 'It' is not for sale.

A business with sales of $10 million that grows at 3 per cent a year - roughly the rate the economy grows - will increase by 34 per cent over a decade, to just over $13 million. What will a business that grows at 30 per cent a year - ten times 3 per cent - grow by in the same time? You might assume is it ten times 34 per cent, which is 340 per cent, and add a bit for the effect of compounding, to take the growth to perhaps 500 per cent. If this were true the sales after ten years would have grown to $50 million. But the correct answer is nearly $138 million. Such is the magic of compound interest, which Albert Einstein called ‘the most powerful force in the universe’.

A master salesperson is one who takes the offensive, and never the defensive, side of an argument if argument arises. If you are a master salesperson you know that it will be fatal to your sale if you permit the buyer to place you on the defensive and keep you there. You may, and of course you will at times, be placed in a position in which you will have to assume the defensive side of the conversation for a time. But it is your business to exercise such perfect poise and self-control that you will change places with your prospective purchasers without them noticing that you have done so. This requires the most consummate skill and self-control.

Content—assuming it is honest and transparent—is the greatest sales tool in the world today.

As I was to learn, the process for creating the digital media business would be quite different because there was so much more to creating a great digital media customer experience than simply adding the next retail category to the Amazon website. The first part of the process went as normal. Our team of three or four people developed plans using the tried-and-true MBA-style methods of the time. We gathered data about the size of the market opportunity. We constructed financial models projecting our annual sales in each category, assuming, of course, an ever-increasing share of digital sales. We calculated gross margin assuming a certain cost of goods from our suppliers. We projected an operating margin based on the size of the team we would need to support the business. We outlined the deals we would make with media companies. We sketched out pricing parameters. We described how the service would work for customers. We put it all together in crisp-looking PowerPoint slides (this was still several months before the switch to narratives) and comprehensive Excel spreadsheets.

Called by the fattoria committee, the unemployed braccianti arrive in force on the lands that the owners refuse to improve. In spite of the presence of the owners, the superintendents, or their agents, the workers carry out the work; they then demand their salary (pay ble to the legal investment fund). In the backwards strike, the workers work against the wishes of the boss, and their work increases the productivity of the soil. This is doubly paradoxical when compared to the conventional notion of the strike. Thus, at Empoli, between Florence and Sienna, 70,000 cubic meters of grading, ditches, and other work has been carried out by the "strikers" under the direction of the fattorie committees. The latter paid the workers directly, withdrawing 4% from the money deposited by them into the bank and representing the sale of farm products. in all the areas of Tuscany where the committees are active, they have organized the planting of vines, the work of drainage or irrigation, the repair of buildings, and whatever else might be required. They even established, in individual locations, nascent production cooperatives for clearing the land and improving uncultivated or poorly cultivated soil, which assumes their presence on these lands notwithstanding the will of the owner.

Changkyu replied" Yes, my brother is still working in the New York Area as a credit finance analysis. We were talking yesterday by the aeroplane sky phone about credit equity in developing economies. I was reading his newsletter columns from mintkit core and I agree and disagree." Whang-Sou said "What do you mean by agree and disagree, Jason your brother is always right. Credit equity is more important than physical cash sales..... Changkyu thought carefully and said "I understand the issue, but just assume, I do not want to take that step.

There are three steps to asking: Ask with confidence and assume you will get what you want. Shut up. Be prepared to deal with reflex responses, brush-offs, and objections.

First, you can assume all the engineers are players. They obviously have technical knowledge they may throw on the table, otherwise why were they invited? The product-management person is also a player as she represents the sales folks in this meeting. Program managers in these meetings are pawns. They’ll make sure action items are recorded and that the meeting ends on time.

How exactly does social selling work? For the purposes of prospecting for new business, social selling involves contacting prospective customers on social media platforms, most commonly LinkedIn and Twitter. Here are some pointers: Cultivate a relationship: Social selling is not for the quick wins, generally speaking. You can start simply by following a prospect, engaging with their content, and then inviting them to connect. You want to draw their attention, but not overwhelm them. Don’t pitch right away: In the early days of social selling, it was possible to immediately pitch a prospect online with some success. That time has passed, so don’t assume that when someone accepts your connection request it means they want to buy from you. Be someone worth talking to: Your prospects will see your public profile, so be sure to demonstrate your expertise in your profile and content. If you’re still using your LinkedIn account as a resume, you’re doing it wrong. Move from online to offline: The goal of social selling is not to run through the entire sale over social media. As with all initial contacting, your goal is to set up a real-time conversation over the phone or in person. While nearly all great salespeople communicate with prospects across all three of these channels, it’s best to become confident with one before adding another. Cold calling, while unattractive to many, will yield the greatest number of opportunities to learn which offers and messaging resonate with our prospects. The skill of adapting to prospects in live conversation is invaluable throughout the sales process. In fact, it’s one of the most important skills to master in order to advance your sales career.

Structured methods for learning Method Uses Useful for Organizational climate and employee satisfaction surveys Learning about culture and morale. Many organizations do such surveys regularly, and a database may already be available. If not, consider setting up a regular survey of employee perceptions. Useful for managers at all levels if the analysis is available specifically for your unit or group. Usefulness depends on the granularity of the collection and analysis. This also assumes the survey instrument is a good one and the data have been collected carefully and analyzed rigorously. Structured sets of interviews with slices of the organization or unit Identifying shared and divergent perceptions of opportunities and problems. You can interview people at the same level in different departments (a horizontal slice) or bore down through multiple levels (a vertical slice). Whichever dimension you choose, ask everybody the same questions, and look for similarities and differences in people’s responses. Most useful for managers leading groups of people from different functional backgrounds. Can be useful at lower levels if the unit is experiencing significant problems. Focus groups Probing issues that preoccupy key groups of employees, such as morale issues among frontline production or service workers. Gathering groups of people who work together also lets you see how they interact and identify who displays leadership. Fostering discussion promotes deeper insight. Most useful for managers of large groups of people who perform a similar function, such as sales managers or plant managers. Can be useful for senior managers as a way of getting quick insights into the perceptions of key employee constituencies. Analysis of critical past decisions Illuminating decision-making patterns and sources of power and influence. Select an important recent decision, and look into how it was made. Who exerted influence at each stage? Talk with the people involved, probe their perceptions, and note what is and is not said. Most useful for higher-level managers of business units or project groups. Process analysis Examining interactions among departments or functions and assessing the efficiency of a process. Select an important process, such as delivery of products to customers or distributors, and assign a cross-functional group to chart the process and identify bottlenecks and problems. Most useful for managers of units or groups in which the work of multiple functional specialties must be integrated. Can be useful for lower-level managers as a way of understanding how their groups fit into larger processes. Plant and market tours Learning firsthand from people close to the product. Plant tours let you meet production personnel informally and listen to their concerns. Meetings with sales and production staff help you assess technical capabilities. Market tours can introduce you to customers, whose comments can reveal problems and opportunities. Most useful for managers of business units. Pilot projects Gaining deep insight into technical capabilities, culture, and politics. Although these insights are not the primary purpose of pilot projects, you can learn a lot from how the organization or group responds to your pilot initiatives. Useful for managers at all levels. The size of the pilot projects and their impact will increase as you rise through the organization.

The reality was that the more desperate the owner, the better my chances of concluding a sale.  As a result of my new posture, desperation had become my best friend.  Thus, if the owner's asking price was at least within shouting distance of the ball-park price I had calculated, and assuming there were no extraordinarily negative factors involved, I would be prepared to move forward with trying to find a buyer.

There were a few other precedents, but they too had never taken hold. For example, the prominent (and for the most part, quite traditional) Princeton economist William Baumol had proposed an alternative to the traditional (normative) theory of the firm (which assumes profit maximization). He postulated that firms maximize their size, measured for instance by sales revenue, subject to a constraint that profits have to meet some minimum level. I think sales maximization may be a good descriptive model of many firms. In fact, it might be smart for a CEO to follow this strategy, since CEO pay oddly seems to depend as much on a firm’s size as it does on its profits, but if so that would also constitute a violation of the theory that firms maximize value.

Business and Employer: Setting up and idea can be easy but getting it to run is another thing entirely. Most errors made by business innovators and start-ups entrepreneurs is they assume creation is same and nurturing. So they create funnels that leads to nowhere. Excessive digital marketing without customers receptive and retention relations will crash your business and ideas. Hurrey Syndrome: this is why they sing hurrey on their first sales and the second one would take another year with exhaustive online hosting expenses plus digital marketing; joining every group just to post and excessively irritating every post just to get seen. Correction/Fix: Research and study has shown that most successful business innovators and start-ups experts attained the level of professionalism via training and taking professional courses. Take more courses, learn more be equipped before you jump. I am Victor Vote VV&F

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Stop assuming the fail and start assuming the sale.

Assume the sale, not the fail.

First, you can assume all the engineers are players. They obviously have technical knowledge they may throw on the table, otherwise why were they invited? The product-management person is also a player as she represents the sales folks in this meeting. Program managers in these meetings are pawns. They’ll make sure action items are recorded and that the meeting ends on time.If you’re sitting in a meeting where you’re unable to identify any players, get the hell out.

LOW: Cost to Acquire a Customer (CAC) In its simplest form, CAC is all the costs associated with landing new customers (e.g., marketing, advertising, sales) divided by the number of customers you acquired during that period. It’s sometimes tricky to calculate because getting a handle on your marketing costs can be tricky. If you’re focusing on SEO, you may be creating all the content yourself rather than paying a writer. You may be getting a lot of your early customers from forums you spend time on or by getting in front of other people’s audiences. In those cases, the cost is your time rather than an easy-to-calculate number. It’s a lot simpler to calculate CAC if you’re running ads. Then, you can see how much you’re paying per click and track how many people convert from each source. But if you’re not in that position, valuing your time at a certain rate (e.g., $150 an hour) and taking your best guess at time and money spent on marketing in a given month can get you to a good enough estimate of your CAC. How do you know if your CAC is too high? By calculating how long it’ll take to pay back the costs of acquiring each customer. As I was first getting into recurring revenue, I thought that if I was getting $1,000 in LTV from each customer, I could spend $700 to acquire every customer and make $300 a pop. Right? The problem is that you’re not getting $1,000 every time you sign a new customer. With a $50-a-month contract, you’re getting that $1,000 over the course of the next year and a half. If you spend $700 per new customer in January, you won’t break even on those customer acquisition costs until next February (assuming the customer doesn’t churn). With venture capital, the rule of thumb is that you should spend no more than one-third of your customer’s LTV or no more than one ACV. As bootstrappers, we don’t have enough cash to wait 12 months to recoup CAC from every customer. Most successful bootstrappers I know are in the two- to six-month payback period (depending on how much cash they have in the bank). There are times when that number can get more aggressive. For example, at our peak with Drip, we could afford to spend more on customer acquisition because we had the cash in the bank and I knew the numbers in the rest of our funnel by heart. Even at our peak, though, we were only running seven or eight months out—that’s the high end for bootstrapped companies.

The government would have to track them down, ascertain their sale prices, then trace all intermediate investors who had held the debt before it was bought by the current owners—an administrative nightmare. Hamilton could have left it at that, ducking the political issue and taking refuge in technical jargon. Instead, he shifted the terms of the debate. He said that the first holders were not simply noble victims, nor were the current buyers simply predatory speculators. The original investors had gotten cash when they wanted it and had shown little faith in the country’s future. Speculators, meanwhile, had hazarded their money and should be rewarded for the risk. In this manner, Hamilton stole the moral high ground from opponents and established the legal and moral basis for securities trading in America: the notion that securities are freely transferable and that buyers assume all rights to profit or loss in transactions. The knowledge that government could not interfere retroactively with a financial transaction was so vital, Hamilton thought, as to outweigh any short-term expediency. To establish the concept of the “security of transfer,” Hamilton was willing, if necessary, to reward mercenary scoundrels and penalize patriotic citizens. With this huge gamble, Hamilton laid the foundations for America’s future financial preeminence. As his report progressed, Hamilton tiptoed through a field seeded thickly with deadly political traps. The next incendiary issue was that some debt was owed by the thirteen states, some by the federal government. Hamilton decided to consolidate all the debt into a single form: federal

Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real. For a parallel example, let’s look at Kanye West’s relationship with Adidas. Kanye has little or no athletic prowess—he’s a musi- cian, a tastemaker, a hype man. Whatever you may think of Kanye, he gets people talking and has been able to use his brand to create value for his partners. And that’s exactly what he did when he designed a line of sneakers for Adidas, the Yeezy Boost. In February 2015, a limited run of his shoes sold out within ten minutes at a retail price of two hundred dollars. The shoes were then released to a wider audience a month later and once again sold out in record time. This is where things start to get interesting. According to Complex magazine, in the following quarter the Yeezy Boost accounted for $2.3 million in sales on eBay, three times the gross sales of its closest competitor, for an average price of $751 per pair. Let’s generously assume it cost Adidas fifty dollars per pair to produce and market a pair of Yeezy Boost. If that’s the case, Kanye West’s creativity is worth $701 per pair, and that doesn’t include the halo value to the overall Adidas brand.

An Offer. This is where the rubber meets the road, so to speak. You have to establish a price and make an offer. Don’t sell yourself short. I price-tested my e-books at $9.99, $19.99, and $29.99. I actually sold more at $19.99 than $9.99. I think this is partly due to the fact people impute value based on price. If you charge more (within reason), they assume the product is worth more. 7. Call to Action. You must ask for the sale. This is known as a call to action. It must be clear, unequivocal, and positioned in a prominent place. I suggest the upper-right-hand corner of the page. Ask yourself, What is the single action I want visitors to this page to take as a result of reading my copy? I indicate my call to action with a big red button. If you are launching a new product, service, or cause, you need a landing page that delivers results. This is essential if you are going to convert readers to customers and, from there, to tribe members. 114 THIRTY-ONE

A company’s revenue engine is a critical success factor. I had seen from my own direct experience how easy it was to get caught in silos: marketing people would just think of marketing, salespeople would just think of sales, and accounting wouldn’t think of itself as part of the revenue engine at all. Furthermore, product and the revenue engine were too often thought of completely independent of each other. The need for a more integrated approach was on my mind from the beginning. The revenue engine is a whole system. It encompasses a diverse set of integrated components, each doing its part to advance the system’s purpose. The engine is not just comprised of marketing and sales— it includes product, accounting, and the underlying technology and data infrastructure required to keep everything flowing. It involves people, tools, workflow, and metrics. Its purpose is to optimize reach, conversion, and expansion of customer spend. I call my revenue engine model “the bowtie schema.” It was the product of continuous iteration. As I interacted with marketing and sales practitioners and waded through the research, the model slowly emerged. The final model conveys not just the product and customer journey across the bowtie, but also the foundational layers that support that journey-- the interaction between people tools, workflow, and metrics that make it all happen. The most basic question a CEO must answer is whether the product has achieved a value breakthrough. Without that, the revenue engine is irrelevant. Once product-market fit is confirmed, the next step is to clearly identify your ideal customer profile (ICP) and your business model. This includes the lifetime value (LTV) profile of your company. Assuming a strong product, a clear ICP, and a solid understanding of the constraints composed by your unit economics, the path forward is clear. Then, the focus will turn to uplifting the maturity of your revenue engine and scaling it efficiently.

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