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Not too many years ago, the names of our perfumes bore testimony to such things. There was a popular scent called Tabu, there was Sorcery, My Sin, Vampire, Voodoo, Evening in Paris, Jungle Gardenia, Bandit, Shocking, Intimate, Love Potion, and L'Heure Bleue—The Blue Hour. Nowadays what do we find? Vanderbilt, Miss Dior, Lauren, and Armani, perfumes named after glorified tailors"—there were murmurs and gasps in the audience—"names that evoke not the poetic, the erotic, the magic, but economic status, social snobbery, and the egomania of designers. Perfumes that confuse the essence of creation with the essence of money. How much sustenance can the soul receive from a scent entitled Bill Blass?
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