Approach Money Quotes

A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual doom.

Run for your life from any man who tells you that money is evil. That sentence is the leper's bell of an approaching looter.

I see in the near future a crisis approaching that unnerves me and causes me to tremble for the safety of my country. . . . corporations have been enthroned and an era of corruption in high places will follow, and the money power of the country will endeavor to prolong its reign by working upon the prejudices of the people until all wealth is aggregated in a few hands and the Republic is destroyed.

Everybody enjoys what feels good. Everyone wants to live a carefree, happy, and easy life, to fall in love and have amazing sex and relationships, to look perfect and make money and be popular and well-respected and admired and a total baller to the point that people part like the Red Sea when they walk into the room. Everybody wants that. It’s easy to want that. A more interesting question, a question that most people never consider, is, “What pain do you want in your life? What are you willing to struggle for?” Because that seems to be a greater determinant of how our lives turn out. For

Many have given up. They stay home and watch the TV screen, living on the earnings of their parents, cousins, bothers, or uncles, and only leave the house to go to the movies or to the nearest bar. "How're you making it?" on may ask, running into them along the block, or in the bar. "Oh, I'm TV-ing it"; with the saddest, sweetest, most shamefaced of smiles, and from a great distance. This distance one is compelled to respect; anyone who has traveled so far will not easily be dragged again into the world. There are further retreats, of course, than the TV screen or the bar. There are those who are simply sitting on their stoops, "stoned," animated for a moment only, and hideously, by the approach of someone who may lend them the money for a "fix." Or by the approach of someone from whom they can purchase it, one of the shrewd ones, on the way to prison or just coming out.

Books are masters who instruct us without rods or ferules, without words or anger, without bread or money. If you approach them, they are not asleep; If you seek them, they do not hide; If you blunder, they do not scold; if you are ignorant, they do not laugh at you.

A dancer on break approached him. She smiled. Each tooth was angled in a different direction, as if her mouth were the masterwork of a mad orthodontist. "Hi," she said. "Hi." "You're really cute." "I don't have any money." She spun and walked away. Ah, romance.

No one should approach the temple of science with the soul of a money changer.

A man approaching retirement called the retirement office to inquire about his pension. Afterward, he was asked if his wife worked. “She’s worked all her life making me happy”, he replied. “Yes sir, but has she earned money to receive her pension?” “When we got married we agreed on an arrangement”, he said. “I would earn the living, and she would make the living worthwhile”. “Make the living worthwhile”…have we forgotten the very essence of that? Have we forgotten to live for someone else, that doing so IS what makes a living worthwhile?

Budgeting has only one rule: Do not go over budget.

Run for your life from any man who tells you that money is evil. That sentence is the leper's bell of an approaching looter. So long as men live together on earth and need means to deal with one another--their only substitute, if they abandon money, is the muzzle of a gun.

The stock market is a financial redistribution system. It takes money away from those who have no patience and gives it to those who have.” — Warren Buffet

successful companies don’t succeed because they have the right strategy at the beginning; but rather, because they have money left over after the original strategy fails, so that they can pivot and try another approach. Most of those that fail, in contrast, spend all their money on their original strategy—which is usually wrong. The

For when you are approaching poverty, you make one discovery which outweighs all of the others ... the fact that it annihilates the future. Within certain limits, it is actually true that the less money you have the less you worry. When you have a hundred francs in the world you are liable to the most craven panics. When you have three francs left, you are quite indifferent ... you are bored but you are not afraid. You think vaguely "I shall be starving in a day or two- shocking, isn't it?" And then the mind wanders to other topics. A bread and margarine diet does, to some extent, provide its own anodyne.

At Mayflower-Plymouth, our investment approach is based on Permaculture Economics. We invest based on what we learn from nature and universal principles. We also emphasize the spiritual, ecological and physical impact of our investments. It’s a holistic approach. When you put your money with us, you can rest assured knowing your money is growing, but not at the expense of your values. In fact, you know with us your money is actually making the world a better place because we invest in alignment with natural, spiritual and cosmic law.

Why did it feel so taboo, I asked, to approach work the way most people did, as a trade of my time and labor for money? Why did we have to pretend it was all so fun? Leah nodded, curls bobbing. ‘That's real,’ she said. ‘But I wonder if you're forcing things. Your job can be in service of the rest of your life.

The simplest definition of a budget is "telling your money where to go.

There was a lot of pretense floating around; not just with aunties and all that but with emotions and how people saw you. They had a point. There's a lot to learn from that generation -- the stoic approach. I think it's disgusting how they've been forgotten about in this way. It's the American hippies' fault, they saw an in there, a way of making money out of bad moods. That's all it is most of the time. You can't expect to feel cock-a-hoop every minute of every day. My mam and dad's generation understood this. They were just thankful the bombs had stopped threatening their lives. They just wanted to get on with living.

There are quiet places also in the mind,” he said, meditatively. “But we build bandstand and factories on them. Deliberately—to put a stop to the quietness. We don’t like the quietness. All the thoughts, all the preoccupation in my head—round and round continually.” He made a circular motion with his hands. “And the jazz bands, the music hall songs, the boys shouting the news. What’s it all for? To put an end to the quiet, to break it up and disperse it, to pretend at any cost it isn’t there. Ah, but it is, it is there, in spite of everything, at the back of everything. Lying awake at night, sometimes—not restlessly, but serenely, waiting for sleep—the quiet re-establishes itself, piece by piece; all the broken bits, all the fragments of it we’ve been so busily dispersing all day long. It re-establishes itself, an inward quiet, like this outward quiet of grass and trees. It fills one, it grows –a crystal quiet, a growing expanding crystal. It grows, it becomes more perfect; it is beautiful and terrifying, yes, terrifying, as well as beautiful. For one’s alone in the crystal and there’s no support from outside, there’s nothing external and important, nothing external and trivial to pull oneself up by or to stand up, superiorly, contemptuously, so that one can look down. There’s nothing to laugh at or feel enthusiastic about. But the quiet grows and grows. Beautifully and unbearably. And at last you are conscious of something approaching; it is almost a faint sound of footsteps. Something inexpressibly lovely and wonderful advances through the crystal, nearer, nearer. And oh, inexpressibly terrifying. For if it were to touch you, if it were to seize and engulf you, you’d die; all the regular habitual, daily part of you would die. There would be and end of bandstands and whizzing factories, and one would have to begin living arduously in the quiet, arduously n some strange unheard-of manner. Nearer, nearer come the steps; but one can’t face the advancing thing. One daren’t. It’s too terrifying; it’s too painful to die. Quickly, before it is too late, start the factory wheels, bang the drum, blow up the saxophone. Think of the women you’d like to sleep with, the schemes for making money, the gossip about your friends, the last outrage of the politicians. Anything for a diversion. Break the silence, smash the crystal to pieces. There, it lies in bits; it is easily broken, hard to build up and easy to break. And the steps? Ah, those have taken themselves off, double quick. Double quick, they were gone at the flawing of the crystal. And by this time the lovely and terrifying thing is three infinities away, at least. And you lie tranquilly on your bed, thinking of what you’d do if you had ten thousand pounds and of all the fornications you’ll never commit.

People who appreciate life are more liked, more approachable, and more attractive. As a result, they invite all kinds of opportunities into their lives.

A familiar scent snaps me back to reality and I sit up just as I hear footsteps approaching. “What do you want?” I hiss icily as Vraiden steps into view. “Money. Good looks. Invincibility. Oh, wait, I already have all that,” he smirks as he sits beside me.

A true revolution of values will soon look uneasily on the glaring contrast of poverty and wealth. With righteous indignation, it will look at thousands of working people displaced from their jobs with reduced incomes as a result of automation while the profits of the employers remain intact, and say: “This is not just.” It will look across the oceans and see individual capitalists of the West investing huge sums of money in Asia, Africa and South America, only to take the profits out with no concern for the social betterment of the countries, and say: “This is not just.” It will look at our alliance with the landed gentry of Latin America and say: “This is not just.” The Western arrogance of feeling that it has everything to teach others and nothing to learn from them is not just. A true revolution of values will lay hands on the world order and say of war: “This way of settling differences is not just.” This business of burning human beings with napalm, of filling our nation’s homes with orphans and widows, of injecting poisonous drugs of hate into the veins of peoples normally humane, of sending men home from dark and bloody battlefields physically handicapped and psychologically deranged cannot be reconciled with wisdom, justice and love. A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual death. America, the richest and most powerful nation in the world, can well lead the way in this revolution of values. There is nothing to prevent us from paying adequate wages to schoolteachers, social workers and other servants of the public to insure that we have the best available personnel in these positions which are charged with the responsibility of guiding our future generations. There is nothing but a lack of social vision to prevent us from paying an adequate wage to every American citizen whether he be a hospital worker, laundry worker, maid or day laborer. There is nothing except shortsightedness to prevent us from guaranteeing an annual minimum—and livable—income for every American family. There is nothing, except a tragic death wish, to prevent us from reordering our priorities, so that the pursuit of peace will take precedence over the pursuit of war. There is nothing to keep us from remolding a recalcitrant status quo with bruised hands until we have fashioned it into a brotherhood.

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

It would save money in the end if the Government paid a comfortable allowance to all mothers of young children who would otherwise be compelled to work. . . . It doesn't make sense to let mothers go to work making dresses in a factory or tapping typewriters in an office, and have them pay other people to do a poorer job of bringing up their children.

The difference between Middle Eastern and Western economic approaches can be seen even in their distinctive forms of corruption, from which neither society is exempt. In the West, one makes money in the market, and uses it to buy or influence power. In the East, one seizes power, and uses it to make money.

To believe that the rich do not use their money to buy influence and promote policies they like is not simply to be naïve. Such a stance contradicts the key principles of economics as well as the ways in which the rich people have amassed their wealth—surely not by throwing it around while expecting no return on it.

And this real-world approach is called the dollar-weighted return.

Run for your life from any man who tells you that money is evil. That sentence is the leper’s bell of an approaching looter.” — Ayn Rand

Because it’s not how much money you make that matters, it’s how much money you keep.

Never be shy to invest in yourself and in your own personal development, as this is your most valuable asset.

Money may be a good servant, but for sure it is a bad master

Though, like Everhard, they did not dream of the nature of it, there were men, even before his time, who caught glimpses of the shadow. John C. Calhoun said: "A power has risen up in the government greater than the people themselves, consisting of many and various and powerful interests, combined into one mass, and held together by the cohesive power of the vast surplus in the banks." And that great humanist, Abraham Lincoln, said, just before his assassination: "I see in the near future a crisis approaching that unnerves me and causes me to tremble for the safety of my country. . . . Corporations have been enthroned, an era of corruption in high places will follow, and the money-power of the country will endeavor to prolong its reign by working upon the prejudices of the people until the wealth is aggregated in a few hands and the Republic is destroyed.

Midway through, a fuzzy-chinned young man approaches the desk with a battered copy of Dune and a motley handful of coins. Mo waves him away. “Oh, just take it, Felix. Spend the money on a haircut.

When they stepped out of the taxi and approached the hotel lobby, she mustered up the courage to take Nick’s hand. He quickly let go, frowning at her. “I thought we were supposed to be married,” she said, a little hurt. “We are. Five years, Elaine. No married couple holds hands after five years.

You can't write any form of fiction unless you enjoy reading it. You must be sincere in your approach. It's no good despising the form. So many people think they could earn some money from writing something for which they have no affection. It won't work. The first thing you have to have is belief.

Let me give you a tip on a clue to men’s characters: the man who damns money has obtained it dishonorably; the man who respects it has earned it. “Run for your life from any man who tells you that money is evil. That sentence is the leper’s bell of an approaching looter. So long as men live together on earth and need means to deal with one another—their only substitute, if they abandon money, is the muzzle of a gun.

This primary question of life organization is immensely important. If making money is the main goal, a person can often forget what his or her true interests are or how he or she wants to deserve recognition from others. It is much more difficult to add on other values to a life that started out with just making money in mind than it is to make some personally interesting endeavor financially possible or even profitable.

So let’s talk a little about April May’s theory of tiered fame. Tier 1: Popularity You are a big deal in your high school or neighborhood. You have a peculiar vehicle that people around town recognize, you are a pastor at a medium-to-large church, you were once the star of the high school football team. Tier 2: Notoriety You are recognized and/or well-known within certain circles. Maybe you’re a preeminent lepidopterist whom all the other lepidopterists idolize. Or you could be the mayor or meteorologist in a medium-sized city. You might be one of the 1.1 million living people who has a Wikipedia page. Tier 3: Working-Class Fame A lot of people know who you are and they are distributed around the world. There’s a good chance that a stranger will approach you to say hi at the grocery store. You are a professional sports player, musician, author, actor, television host, or internet personality. You might still have to hustle to make a living, but your fame is your job. You’ll probably trend on Twitter if you die. Tier 4: True Fame You get recognized by fans enough that it is a legitimate burden. People take pictures of you without your permission, and no one would scoff if you called yourself a celebrity. When you start dating someone, you wouldn’t be surprised to read about it in magazines. You are a performer, politician, host, or actor whom the majority of people in your country would recognize. Your humanity is so degraded that people are legitimately surprised when they find out that you’re “just like them” because, sometimes, you buy food. You never have to worry about money again, but you do need a gate with an intercom on your driveway. Tier 5: Divinity You are known by every person in your world, and you are such a big deal that they no longer consider you a person. Your story is much larger than can be contained within any human lifetime, and your memory will continue long after your earthly form wastes away. You are a founding father of a nation, a creator of a religion, an emperor, or an idea. You are not currently alive.

Can the mere convenience that makes money such a useful device continue indefinitely to outweigh the horrendous and growing burden of evil that it imposes on the human race and ultimately brings its dependents to ruin?

I’d go out each morning and beg for six hours. I knew who to approach and for how long and exactly what to say. I was never ashamed. What I did was purely transactional: You made someone feel good and they gave you money.

Perhaps the most powerful revolutions are the ones that deny they ever happened. They install a new approach and erase an earlier practice so successfully that we look at the world through the structures they leave behind.

I reject animal welfare reform and single-issue campaigns because they are not only inconsistent with the claims of justice that we should be making if we really believe that animal exploitation is wrong, but because these approaches cannot work as a practical matter. Animals are property and it costs money to protect their interests; therefore, the level of protection accorded to animal interests will always be low and animals will, under the best of circumstances, still be treated in ways that would constitute torture if applied to humans. By endorsing welfare reforms that supposedly make exploitation more “compassionate” or single-issue campaigns that falsely suggest that there is a coherent moral distinction between meat and dairy or between fur and wool or between steak and foie gras, we betray the principle of justice that says that all sentient beings are equal for purposes of not being used exclusively as human resources. And, on a practical level, we do nothing more than make people feel better about animal exploitation.

Identify your Radar – it’s your brain functioning optimally; not a vague intuition or cosmic sixth sense. Train your Radar in key areas like: evaluating people, personal safety, healthy relationships, physical and mental well-being, money and credit cards, career choice, how to get organized. Meet the Radar Jammers. They have the power to turn down or turn off our clear thinking Radars.
Some are well known: alcohol and drugs, peer pressure, infatuation, sleep deprivation.
Others are surprising: showing off, fake complexity, anger, unthinking religions, the need for speed, dangerous personality disorders, and even fast food!
Learn reasonable approaches and specific techniques to deal with them all.

Dating is all about getting to know somebody, without wasting a lot of time or money. What is the price of love? You’ve got the cost of dinner, a movie, and cab fare for you and your date, as well as the entire film crew documenting your evening. So you add all that up, and subtract various coupons and bulk discount rates you might qualify for. But what about time? You can make more money, but you can’t make more time if you waste it. That’s why you have to be efficient with your dating. Don’t date one on one. Take 10 women out at once, assembly line style, and forget the small talk. Focus on hard-hitting topics, and give them all questionnaires to fill out. I think the women will appreciate your honest and novel approach. Of course it’s possible that nine out of ten women might be offended. But who cares? All you need is one.


The most important thing she had learned so far - and it was something to know, after only twelve hours - was that she need not pretend, always, to be competent or at home in a strange atmosphere. Other people, she had learned, were frequently uneasy and uncertain, lost their way or their money, were nervous at being approached by strangers or wary of officials.

The paradox of soul-satisfaction is this: When I die to myself, my soul comes alive. God says the wrong approach to soul thirst is through human achievement and material wealth. So soul-satisfaction is not about acquiring the right things but about acquiring the right soul. It is not something you buy, but something you receive freely from God. Hear these great words of the prophet Isaiah: “Come, all you who are thirsty, come to the waters; and you who have no money, come, buy and eat! Come, buy wine and milk without money and without cost. Why spend money on what is not bread, and your labor on what does not satisfy? Listen, listen to me, and eat what is good, and [your soul] will delight in the richest of fare.” And it will be satisfied.

So imagine two scenarios. Let’s say it’s the holidays, and two different neighbors invite you to their parties in the same week. You accept both invitations. In one case, you do the irrational thing and give Neighbor X a bottle of Bordeaux; for the second party you adopt the rational approach and give Neighbor Z $50 in cash. The following week, you need some help moving a sofa. How comfortable would you be approaching each of your neighbors, and how do you think each would react to your request for a favor? The odds are that Neighbor X will step in to help. And Neighbor Z? Since you have already paid him once (to make and share dinner with you), his logical response to your request for help might be, “Fine. How much will you pay me this time?” Again, the prospect of acting rationally, financially speaking, sounds deeply irrational in terms of social norms. The point is that while gifts are financially inefficient, they are an important social lubricant. They help us make friends and create long-term relationships that can sustain us through the ups and downs of life. Sometimes, it turns out, a waste of money can be worth a lot.

I hope my message has at least jarred you into rethinking the standard and conventional approaches to living one’s life—get a good job, work hard through endless hours, and then retire in your sixties or seventies and live out your days in your so-called golden years. But I still ask you: Why wait until your health and life energy have begun to wane? Rather than just focusing on saving up for a big pot full of money that you will most likely not be able to spend in your lifetime, live your life to the fullest now: Chase memorable life experiences, give money to your kids when they can best use it, donate money to charity while you’re still alive. That’s the way to live life. Remember: In the end, the business of life is the acquisition of memories. So what are you waiting for?

Without question, the balance of power on the planet today lies in the hands of business. Corporations rival governments in wealth, influence, and power. Indeed, business all too often pulls the strings of government. Competing institutions-religion, the press, even the military-play subordinate roles in much of the world today. If a values-driven approach to business can begin to redirect this vast power toward more constructive ends than the simple accumulation of wealth, the human race and Planet Earth will have a fighting chance.

Use a different approach to meet women than offering them a drink, stop insisting on dates that cost money, and show that you care for your woman by the way that you treat her, how you look at her, what you say to her, how you hold her, etc., instead of by buying her things.

We see then that the self too is an imaginary story, just like nations, gods and money. Each of us has a sophisticated system that throws away most of our experiences, keeps only a few choice samples, mixes them up with bits from movies we’ve seen, novels we’ve read, speeches we’ve heard, and daydreams we’ve savoured, and out of all that jumble it weaves a seemingly coherent story about who I am, where I came from and where I am going. This story tells me what to love, whom to hate and what to do with myself. This story may even cause me to sacrifice my life, if that’s what the plot requires. We all have our genre. Some people live a tragedy, others inhabit a never-ending religious drama, some approach life as if it were an action film, and not a few act as if in a comedy. But in the end, they are all just stories.

There are basically two ways to help people get sufficient money to fund their entire retirement. The first is to get people to save more money, and to start saving at a younger age. The second approach is to get people to die at a younger age. The easier approach, by far, is getting people to die younger. And how might we achieve this? By allowing citizens to smoke. By subsidizing sugary and fatty foods. By limiting access to preventive health care etc. When we think about retirement savings in these terms, it seems that we’re already doing the most we can on this front.

... something in the back of her mind whispered that there was no help coming and if she ran out of money, she had no real way to earn more. Her only skills were embroidery and weeding gardens. I suppose I could sell my body, but I'm not sure how one does that, either. It seemed like it would be a lot more complicated than getting a seat on a coach. Dis you approach people, or did they approach you, and how did you start a conversation that ended in money for sex? Was there an etiquette? This was not the sort of thing one was taught at convents. It was easier just to sleep in the coaches.

Abraham Lincoln, said, just before his assassination: "I see in the near future a crisis approaching that unnerves me and causes me to tremble for the safety of my country. . . . Corporations have been enthroned, an era of corruption in high places will follow, and the money-power of the country will endeavor to prolong its reign by working upon the prejudices of the people until the wealth is aggregated in a few hands and the Republic is destroyed.

Bit by bit, he has pared down his desires to what is now approaching a bare minimum. He has cut out smoking and drinking, he no longer eats in restaurants, he does not own a television, a radio, or a computer. He would like to trade his car in for a bicycle, but he can’t get rid of the car, since the distances he must travel for work are too great. The same applies to the cell phone he carries around in his pocket, which he would dearly love to toss in the garbage, but he needs it for work as well and therefore can’t do without it. The digital camera was an indulgence, perhaps, but given the drear and slog of the endless trash-out rut, he feels it is saving his life. His rent is low, since he lives in a small apartment in a poor neighborhood, and beyond spending money on bedrock necessities, the only luxury he allows himself is buying books, paperback books, mostly novels, American novels, British novels, foreign novels in translation, but in the end books are not luxuries so much as necessities, and reading is an addiction he has no wish to be cured of.

ON A COLD CALL: Be brief. You must generate interest in about 30 seconds or less, or forget it. Make a strong statement about how you can help the prospect. Don't focus on how much money you can save them. That approach seems to be wearing thin. Talk about what you do for companies like hers, or how your product has worked for others.

Everyone needs the basics. Once they’re covered there’s another level of comfortable basics, and past that there’s basics that are both comfortable, entertaining, and enlightening. But spending beyond a pretty low level of materialism is mostly a reflection of ego approaching income, a way to spend money to show people that you have (or had) money.

It's more difficult, you know, to bring about positive change than it is to make money. It's much easier to make money, because it's a much easier way to measure success — the bottom line. When it comes to social consequences, they've got all different people acting in different ways, very difficult to even have a proper criterion of success. So, it's a difficult task. Why not use an entrepreneurial, rather than a bureaucratic, approach. As long as people genuinely care for the people they're trying to help, they can actually do a lot of good.

The average woman, unless she is particularly ill-favored, regards loving and being loved as a normal part of life. If a man says he loves her she believes him. Indeed some women are convinced they are adored by men who can be seen by all to be running in the opposite direction. For homosexuals this is not so. Love and admiration have to be won against heavy odds. Any declaration of affection requires proof. So many approaches made to them are insincere - even hostile. What better proof of love can there be than money? A ten-shilling note showed incontrovertibly just how mad about you a man is. Even in the minds of some women a confusion exists between love and money if the quantity is large enough. They evade the charge of mercenariness by using the cash they extort from one man to deal a bludgeoning blow of humiliation upon another. Some homosexuals attempt this gambit, but it is risky. The giving of money is a masculine act and blurs the internal image.

The psychology of individuals – warts and all – must be a central consideration in the formulation of any practical investing approach. The good news here is that others’ misbehavior will consistently and systematically create opportunities for you. The bad news is that you are prone to all of the same quirks and are just as likely, in the absence of strict adherence to the rules, to create the same opportunities for others.

Just as we look back in horror at the lives of people five hundred years ago, I imagine people five hundred years from now will laugh at us and our certainties today. They will laugh at how we let our money and our jobs define our lives. They will laugh at how we were afraid to show appreciation for those who matter to us most, yet heaped praise on public figures who didn’t deserve anything. They will laugh at our rituals and

Was I trying too hard to make this mean something? I asked Leah. Was that just buying into the industry's own narratives about itself? I tried to summarize the frantic, self-important work culture in Silicon Valley, how everyone was optimizing their bodies for longer lives, which would then be spent productively; how it was frowned upon to acknowledge that a tech job was a transaction rather than a noble mission or a seat on a rocket ship. In this respect, it was not unlike book publishing: talking about doing work for money felt like screaming the safe word. While perhaps not unique to tech--it may even have been endemic to a generation--the expectation was overbearing. Why did it feel so taboo, I asked, to approach work the way most people did, as a trade of my time and labor for money? Why did we have to pretend it was all so fun? Leah nodded, curls bobbing. "That's real," she said. "but I wonder if you're forcing things. Your job can be in service of the rest of your life." She reached out to squeeze my wrist, then leaned her head against the window. "You're allowed to enjoy your life," she said. The city streaked past, the bridge cables flickering like a delay, or a glitch.

One of my favourite stories is about an old woman and her husband – a man mean as Mondays, who scared her with the violence of his temper and the shifting nature of his whims. She was only able to keep him satisfied with her unparalleled cooking, to which he was a complete captive. One day, he bought her a fat liver to cook for him, and she did, using herbs and broth. But the smell of her own artistry overtook her, and a few nibbles became a few bites, and soon the liver was gone. She had no money with which to purchase a second one, and she was terrified of her husband’s reaction should he discover that his meal was gone. So she crept to the church next door, where a woman had been recently laid to rest. She approached the shrouded figure, then cut into it with a pair of kitchen shears and stole the liver from her corpse. That night, the woman’s husband dabbed his lips with a napkin and declared the meal the finest he’d ever eaten. When they went to sleep, the old woman heard the front door open, and a thin wail wafted through the rooms. Who has my liver? Whooooo has my liver? The old woman could hear the voice coming closer and closer to the bedroom. There was a hush as the door swung open. The dead woman posed her query again. The old woman flung the blanket off her husband. – He has it! She declared triumphantly. Then she saw the face of the dead woman, and recognized her own mouth and eyes. She looked down at her abdomen, remembering, now, how she carved into her own belly. Next to her, as the blood seeped into the very heart of the mattress, her husband slumbered on. That may not be the version of the story you’re familiar with. But I assure you, it’s the one you need to know.

It is quite wrong to assume that poor people are generally unwilling to change; but the proposed change must stand in some organic relationship to what they are doing already, and they are rightly suspicious of, and resistant to, radical changes proposed by town-based and office-bound innovators who approach them in the spirit of: "You just get out of my way and I shall show you how useless you are and how splendidly the job can be done with a lot of foreign money and outlandish equipment.

As I approach the last stage of my life, I know one thing for certain. When my final moments on this earth come to pass, it won’t be what house I lived in, what car I drove, what job I had, or how much money I put in the bank that will be on my mind. None of that matters in the end. What matters is the lesson that God has taught all of us from the very beginning when He said, “Love one another as I have loved you.” Because that is all that really matters. The people. The relationships. The love.

After that they browsed for a minute or two in a semi-detached fashion. Nick found a set of Trollope which had a relatively modest and approachable look among the rest, and took down The Way We Live Now, with an armorial bookplate, the pages uncut. “What have you found there?” said Lord Kessler, in a genially possessive tone. “Ah, you’re a Trollope man, are you?” “I’m not sure I am, really,” said Nick. “I always think he wrote too fast. What was it Henry James said, about Trollope and his ‘great heavy shovelfuls of testimony to constituted English matters’?” Lord Kessler paid a moment’s wry respect to this bit of showing off, but said, “Oh, Trollope’s good. He’s very good on money.” “Oh…yes…” said Nick, feeling doubly disqualified by his complete ignorance of money and by the aesthetic prejudice which had stopped him from ever reading Trollope. “To be honest, there’s a lot of him I haven’t yet read.” “No, this one is pretty good,” Nick said, gazing at the spine with an air of judicious concession. Sometimes his memory of books he pretended to have read became almost as vivid as that of books he had read and half forgotten, by some fertile process of auto-suggestion. He pressed the volume back into place and closed the gilded cage.

We got out of our car in Agra to be faced with 150 people and instantly knew that we were their target. We were white (we still are) and wealthy (in comparison). And these people are masters at the art of distraction. You’ll spot the one approaching from the left, but not the imminent threat from the right. And if you say no they have ways of making you say yes. We were greeted with, “Give me money” by street urchins, “Give me 20 rupees,” by a man in a ‘locker room’ looking after our camera equipment, and graceful, exquisite and amused smiles by some of the most magnificently beautiful women in the world. Ladies with coconut oil in their hair, eyes the colour of artisan’s gold, and spirituality in their hearts. And everywhere we went we were greeted with the Añjali Mudrā gesture and the word Namaste, indicating 'I bow to the divine in you.

If a free people is going to be reproduced, it will require watering and revivifying and owning anew older traditions and awaking the curiosity in the soul of each citizen. National greatness will not be recovered via a mindless expansion of bureaucratized schooling. Seventy years ago, Dorothy Sayers wrote, 'Sure, we demand another grant of money, we postpone the school leaving age and plan to build bigger and better schools. We demand that teachers further slave conscientiously in and out of school hours. But to what end? I believe,' Sayers lamented, 'all this devoted effort is largely frustrated because we have no definable goal for each child to become a fully formed adult. We have lost the tools of learning, sacrificing them to the piecemeal, subject matter approach of bureaucratized schooling that finally compromises to produce passive rather than active emerging adults. But our kids are not commodities, they are plants. They require a protected environment, and care, and feeding, but most basically, an internal yearning to grow toward the sunlight. What we need is the equipping of each child with those lost tools.

The Government set the stage economically by informing everyone that we were in a depression period, with very pointed allusions to the 1930s. The period just prior to our last 'good' war. ... Boiled down, our objective was to make killing and military life seem like adventurous fun, so for our inspiration we went back to the Thirties as well. It was pure serendipity. Inside one of the Scripter offices there was an old copy of Doc Smith's first LENSMAN space opera. It turned out that audiences in the 1970s were more receptive to the sort of things they scoffed at as juvenilia in the 1930s. Our drugs conditioned them to repeat viewings, simultaneously serving the ends of profit and positive reinforcement. The movie we came up with stroked all the correct psychological triggers. The fact that it grossed more money than any film in history at the time proved how on target our approach was.' 'Oh my God... said Jonathan, his mouth stalling the open position. 'Six months afterward we ripped ourselves off and got secondary reinforcement onto television. We pulled a 40 share. The year after that we phased in the video games, experimenting with non-narcotic hypnosis, using electrical pulses, body capacitance, and keying the pleasure centers of the brain with low voltage shocks. Jesus, Jonathan, can you *see* what we've accomplished? In something under half a decade we've programmed an entire generation of warm bodies to go to war for us and love it. They buy what we tell them to buy. Music, movies, whole lifestyles. And they hate who we tell them to. ... It's simple to make our audiences slaver for blood; that past hasn't changed since the days of the Colosseum. We've conditioned a whole population to live on the rim of Apocalypse and love it. They want to kill the enemy, tear his heart out, go to war so their gas bills will go down! They're all primed for just that sort of denouemment, ti satisfy their need for linear storytelling in the fictions that have become their lives! The system perpetuates itself. Our own guinea pigs pay us money to keep the mechanisms grinding away. If you don't believe that, just check out last year's big hit movies... then try to tell me the target demographic audience isn't waiting for marching orders. ("Incident On A Rainy Night In Beverly Hills")

I couldn’t take my eyes off the little dark girl and the way, like a queen, she walked around and was even reduced by the sullen bartender to menial tasks such as bringing us drinks and sweeping the back. Of all the girls in there she needed the money most; maybe her mother had come to get money from her for her little infant/ sisters and brothers. It never, never occurred to me just to approach her and give her some money. I have a feeling she would have taken it with a degree of scorn, and scorn from the likes of her made me flinch. In my madness I was actually in love with her for the few hours it all lasted; it was the same unmistakable ache and stab across the mind, the same sighs, the same pain, and above all the same reluctance and fear to approach. Strange that Neal and Frank also failed to approach her; her unimpeachable dignity was the thing that made her poor in a wild old whorehouse, and think of that. At one point I saw Neal leaning like a statue toward her, ready to fly, and befuddlement cross his face as she glanced coolly and imperiously his way and he stopped rubbing his belly and gaped and finally bowed his head. For she was the queen.

now or never. If Fletcher didn’t make this kill, he would go hungry tonight. Dusk was fast approaching and he was already running late. He needed to make his way back to the village soon, or the gates would close. If that happened, he would either have to bribe the guards with money he didn’t have or take his chances in the woods overnight. The young elk had just finished rubbing its antlers against a tall pine, scraping the soft velvet that coated them to leave the sharp tines beneath. From its small size and stature, Fletcher could tell it was a juvenile, sporting its first set of antlers. It was a fine specimen, with glossy fur and bright, intelligent eyes. Fletcher felt almost ashamed to hunt such a majestic creature, yet he was already adding up its value in his head. The thick coat would do well when the fur traders came by, especially as it was now winter. It would probably

A true revolution of values will soon cause us to question the fairness and justice of many of our past and present policies. On the one hand we are called to play the good Samaritan on life’s roadside; but that will be only an initial act. One day we must come to see that the whole Jericho road must be transformed so that men and women will not be constantly beaten and robbed as they make their journey on life’s highway. True compassion is more than flinging a coin to a beggar; it is not haphazard and superficial. It comes to see that an edifice which produces beggars needs restructuring. A true revolution of values will soon look uneasily on the glaring contrast of poverty and wealth. With righteous indignation, it will look across the seas and see individual capitalists of the West investing huge sums of money in Asia, Africa and South America, only to take the profits out with no concern for the social betterment of the countries, and say: “This is not just.” It will look at our alliance with the landed gentry of Latin America and say: “This is not just.” The Western arrogance of feeling that it has everything to teach others and nothing to learn from them is not just. A true revolution of values will lay hands on the world order and say of war: “This way of settling differences is not just.” This business of burning human beings with napalm, of filling our nation’s homes with orphans and widows, of injecting poisonous drugs of hate into veins of people normally humane, of sending men home from dark and bloody battlefields physically handicapped and psychologically deranged, cannot be reconciled with wisdom, justice and love. A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual death.

A prison chaplain in the West of England confessed he had given up one prisoner as hopeless, so stubborn was he against any approach by him, and known throughout the jail as the most truculent and obstinate troublemaker. But one day the governor was told of a visitor who insisted on seeing him. To his surprise, it was a little girl. "He's my daddy," she explained, "It's his birthday." The governor allowed the prisoner to be sent for. "Daddy," said the child as he was brought in, "this was your birthday, so I wanted to come and see you." Then taking a lock of hair out of her pocket, she offered it to him. "I had no money to buy a present for you. But I brought this, a lock of my own hair." The prisoner broke down and clasped her in his arms, sobbing. He became a changed man after that and guarded, as his most precious possession, the lock of hair that reminded him that somebody still loved him.

Aren’t you still worried Gran will cut me off, and you’ll be saddled with a spoiled wife and not enough money to please her?” “To hell with your grandmother, too. For that matter, to hell with the money.” He tossed the chair aside as if it were so much kindling; it clattered across the floor. “It’s you I want.” “Jackson!” she cried as he approached her. “Someone might hear you!” “Good.” Catching her about the waist, he backed her toward the bed. “Then you’ll be well and truly compromised, and there will be no more question of our marrying.” While she was still thrilling to the masterful way he’d decided to take charge, he tumbled her onto the bed, following her down to cover her body with his. As she gaped at him, shocked to see her cautious love behave so delightfully incautious, he murmured, “Or better yet, they can find us here together in the morning and march us right to the church.” Then he took her mouth with his.

. . . Yes, I’m an aesthete. I like beauty. Yes – poor countries are beautiful. Poor people are beautiful. It’s a wonderful feeling to have money in a country where most people are poor, to ride in a taxi through horrible slums. Yes – a beggar can be beautiful. A beggar can have beautiful lips, beautiful eyes. You’re far from home. To you, her simple shawl seems elegant, direct, the right way to dress. You see her approaching from a great distance. She’s old, thin, and yes, she looks sick, very sick, near death. But her face is beautiful – seductive, luminous. You like her – you’re drawn to her. Yes, you think – there’s money in your purse – you’ll give her some of it. And a voice says – Why not all of it? Why not give her all you have? Be careful, that’s a question that could poison your life. Your love of beauty could actually kill you. If you hear that question, it means you’re sick. You’re mentally sick. You’ve had a breakdown.

Another great example of the power of vulnerability -- this time in a corporation -- is the leadership approach taken by Lululemon's CEO, Christine Day. In a video interview with CNN Money, Day explained that she was once a very bright, smart executive who "majored in being right." Her transformation came when she realized that getting people to engage and take ownership wasn't about "the teling" but about letting them come into the idea in a purpose-led way, and that her job was creating the space for others to perform. She chracterized this change as the shift from "having the best idea or problem solving" to "being the best leader of people.

From a very early age Edison became used to doing things for himself, by necessity. His family was poor, and by the age of twelve he had to earn money to help his parents. He sold newspapers on trains, and traveling around his native Michigan for his job, he developed an ardent curiosity about everything he saw. He wanted to know how things worked—machines, gadgets, anything with moving parts. With no schools or teachers in his life, he turned to books, particularly anything he could find on science. He began to conduct his own experiments in the basement of his family home, and he taught himself how to take apart and fix any kind of watch. At the age of fifteen he apprenticed as a telegraph operator, then spent years traveling across the country plying his trade. He had no chance for a formal education, and nobody crossed his path who could serve as a teacher or mentor. And so in lieu of that, in every city he spent time in, he frequented the public library. One book that crossed his path played a decisive role in his life: Michael Faraday’s two-volume Experimental Researches in Electricity. This book became for Edison what The Improvement of the Mind had been for Faraday. It gave him a systematic approach to science and a program for how to educate himself in the field that now obsessed him—electricity. He could follow the experiments laid out by the great Master of the field and absorb as well his philosophical approach to science. For the rest of his life, Faraday would remain his role model. Through books, experiments, and practical experience at various jobs, Edison gave himself a rigorous education that lasted about ten years, up until the time he became an inventor. What made this successful was his relentless desire to learn through whatever crossed his path, as well as his self-discipline. He had developed the habit of overcoming his lack of an organized education by sheer determination and persistence. He worked harder than anyone else. Because he was a consummate outsider and his mind had not been indoctrinated in any school of thought, he brought a fresh perspective to every problem he tackled. He turned his lack of formal direction into an advantage. If you are forced onto this path, you must follow Edison’s example by developing extreme self-reliance. Under these circumstances, you become your own teacher and mentor. You push yourself to learn from every possible source. You read more books than those who have a formal education, developing this into a lifelong habit. As much as possible, you try to apply your knowledge in some form of experiment or practice. You find for yourself second-degree mentors in the form of public figures who can serve as role models. Reading and reflecting on their experiences, you can gain some guidance. You try to make their ideas come to life, internalizing their voice. As someone self-taught, you will maintain a pristine vision, completely distilled through your own experiences—giving you a distinctive power and path to mastery.

Just as we look back in horror at the lives of people five hundred years ago, I imagine people five hundred years from now will laugh at us and our certainties today. They will laugh at how we let our money and our jobs define our lives. They will laugh at how we were afraid to show appreciation for those who matter to us most, yet heaped praise on public figures who didn’t deserve anything. They will laugh at our rituals and superstitions, our worries and our wars; they will gawk at our cruelty. They will study our art and argue over our history. They will understand truths about us of which none of us are yet aware. And they, too, will be wrong. Just less wrong than we were.

And when the ocean starts rising to the level of whatever building they're in and whatever floor they're on as they write their editorials, yeah, then they'll agree that there's a greenhouse effect and we'd better do something about it. Sure, no matter how lunatic people are, at some point or other they're going to realize that these problems exist, and they are approaching fast. It's just that the next thing they'll ask is, "So how can we make some money off it?" In fact, anybody in business who didn't ask that question would find themselves out of business—just because that's the way that capitalist institutions work. I mean, if some executive came along and said," I'm not going to look at it that way, I'm going to do things differently," well, they'd get replaced by someone who would try to make more money off it―because these are simply institutional facts, these are facts about the structure of the institutions. And if you don't like them, and I don't, then you're going to have to change the institutions. There really is no other way.

Bill.' If you don't, I'll do this," and with that he gave me a twitch that I thought would have made me faint. Between this and that, I was so utterly terrified of the blind beggar that I forgot my terror of the captain, and as I opened the parlour door, cried out the words he had ordered in a trembling voice. The poor captain raised his eyes, and at one look the rum went out of him and left him staring sober. The expression of his face was not so much of terror as of mortal sickness. He made a movement to rise, but I do not believe he had enough force left in his body. "Now, Bill, sit where you are," said the beggar. "If I can't see, I can hear a finger stirring. Business is business. Hold out your left hand. Boy, take his left hand by the wrist and bring it near to my right." We both obeyed him to the letter, and I saw him pass something from the hollow of the hand that held his stick into the palm of the captain's, which closed upon it instantly. "And now that's done," said the blind man; and at the words he suddenly left hold of me, and with incredible accuracy and nimbleness, skipped out of the parlour and into the road, where, as I still stood motionless, I could hear his stick go tap-tap-tapping into the distance. It was some time before either I or the captain seemed to gather our senses, but at length, and about at the same moment, I released his wrist, which I was still holding, and he drew in his hand and looked sharply into the palm. "Ten o'clock!" he cried. "Six hours. We'll do them yet," and he sprang to his feet. Even as he did so, he reeled, put his hand to his throat, stood swaying for a moment, and then, with a peculiar sound, fell from his whole height face foremost to the floor. I ran to him at once, calling to my mother. But haste was all in vain. The captain had been struck dead by thundering apoplexy. It is a curious thing to understand, for I had certainly never liked the man, though of late I had begun to pity him, but as soon as I saw that he was dead, I burst into a flood of tears. It was the second death I had known, and the sorrow of the first was still fresh in my heart. 4 The Sea-chest I LOST no time, of course, in telling my mother all that I knew, and perhaps should have told her long before, and we saw ourselves at once in a difficult and dangerous position. Some of the man's money—if he had any—was certainly due to us, but it was not likely that our captain's shipmates, above all the two specimens seen by me, Black Dog and the blind beggar, would be inclined to give up their booty in payment of the dead man's debts. The captain's order to mount at once and ride for Doctor Livesey would have left my mother alone and unprotected, which was not to be thought of. Indeed, it seemed impossible for either of us to remain much longer in the house; the fall of coals in the kitchen grate, the very ticking of the clock, filled us with alarms. The neighbourhood, to our ears, seemed haunted by approaching footsteps; and what between the dead body of the captain on the parlour floor and the thought of that detestable blind beggar hovering near at hand and ready to return, there were moments when, as the saying goes, I jumped in my skin for terror. Something must speedily be resolved upon, and it occurred to us at last to go forth together and seek help in the neighbouring hamlet. No sooner said than done. Bare-headed as we were, we ran out at once in the gathering evening and the frosty fog. The hamlet lay not many hundred yards away, though out of view, on the other side of the next cove; and what greatly encouraged me, it was in an opposite direction from that whence the blind man had made his appearance and whither he had presumably returned. We were not many minutes on the road, though we sometimes stopped to lay hold of each other and hearken. But there was no unusual sound—nothing but the low wash of the ripple and the croaking of the inmates of the wood.

Cixi’s lack of formal education was more than made up for by her intuitive intelligence, which she liked to use from her earliest years. In 1843, when she was seven, the empire had just finished its first war with the West, the Opium War, which had been started by Britain in reaction to Beijing clamping down on the illegal opium trade conducted by British merchants. China was defeated and had to pay a hefty indemnity. Desperate for funds, Emperor Daoguang (father of Cixi’s future husband) held back the traditional presents for his sons’ brides – gold necklaces with corals and pearls – and vetoed elaborate banquets for their weddings. New Year and birthday celebrations were scaled down, even cancelled, and minor royal concubines had to subsidise their reduced allowances by selling their embroidery on the market through eunuchs. The emperor himself even went on surprise raids of his concubines’ wardrobes, to check whether they were hiding extravagant clothes against his orders. As part of a determined drive to stamp out theft by officials, an investigation was conducted of the state coffer, which revealed that more “than nine million taels of silver had gone missing. Furious, the emperor ordered all the senior keepers and inspectors of the silver reserve for the previous forty-four years to pay fines to make up the loss – whether or not they were guilty. Cixi’s great-grandfather had served as one of the keepers and his share of the fine amounted to 43,200 taels – a colossal sum, next to which his official salary had been a pittance. As he had died a long time ago, his son, Cixi’s grandfather, was obliged to pay half the sum, even though he worked in the Ministry of Punishments and had nothing to do with the state coffer. After three years of futile struggle to raise money, he only managed to hand over 1,800 taels, and an edict signed by the emperor confined him to prison, only to be released if and when his son, Cixi’s father, delivered the balance. The life of the family was turned upside down. Cixi, then eleven years old, had to take in sewing jobs to earn extra money – which she would remember all her life and would later talk about to her ladies-in-waiting in the court. “As she was the eldest of two daughters and three sons, her father discussed the matter with her, and she rose to the occasion. Her ideas were carefully considered and practical: what possessions to sell, what valuables to pawn, whom to turn to for loans and how to approach them. Finally, the family raised 60 per cent of the sum, enough to get her grandfather out of prison. The young Cixi’s contribution to solving the crisis became a family legend, and her father paid her the ultimate compliment: ‘This daughter of mine is really more like a son!’ Treated like a son, Cixi was able to talk to her father about things that were normally closed areas for women. Inevitably their conversations touched on official business and state affairs, which helped form Cixi’s lifelong interest. Being consulted and having her views acted on, she acquired self-confidence and never accepted the com“common assumption that women’s brains were inferior to men’s. The crisis also helped shape her future method of rule. Having tasted the bitterness of arbitrary punishment, she would make an effort to be fair to her officials.

In the same way, I saw our General once approach the table in a stolid, important manner. A lacquey darted to offer him a chair, but the General did not even notice him. Slowly he took out his money bags, and slowly extracted 300 francs in gold, which he staked on the black, and won. Yet he did not take up his winnings—he left them there on the table. Again the black turned up, and again he did not gather in what he had won; and when, in the third round, the RED turned up he lost, at a stroke, 1200 francs. Yet even then he rose with a smile, and thus preserved his reputation; yet I knew that his money bags must be chafing his heart, as well as that, had the stake been twice or thrice as much again, he would still have restrained himself from venting his disappointment.

We became the most successful advanced projects company in the world by hiring talented people, paying them top dollar, and motivating them into believing that they could produce a Mach 3 airplane like the Blackbird a generation or two ahead of anybody else. Our design engineers had the keen experience to conceive the whole airplane in their mind’s-eye, doing the trade-offs in their heads between aerodynamic needs and weapons requirements. We created a practical and open work environment for engineers and shop workers, forcing the guys behind the drawing boards onto the shop floor to see how their ideas were being translated into actual parts and to make any necessary changes on the spot. We made every shop worker who designed or handled a part responsible for quality control. Any worker—not just a supervisor or a manager—could send back a part that didn’t meet his or her standards. That way we reduced rework and scrap waste. We encouraged our people to work imaginatively, to improvise and try unconventional approaches to problem solving, and then got out of their way. By applying the most commonsense methods to develop new technologies, we saved tremendous amounts of time and money, while operating in an atmosphere of trust and cooperation both with our government customers and between our white-collar and blue-collar employees. In the end, Lockheed’s Skunk Works demonstrated the awesome capabilities of American inventiveness when free to operate under near ideal working conditions. That may be our most enduring legacy as well as our source of lasting pride.

Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry. 2. Entrepreneurship is management. A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. In fact, as I will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth. 3. Validated learning. Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision. 4. Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. 5. Innovation accounting. To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work. This requires a new kind of accounting designed for startups—and the people who hold them accountable.

I believe that the key to success lies in knowing how to both strive for a lot and fail well. By failing well, I mean being able to experience painful failures that provide big learnings without failing badly enough to get knocked out of the game. This way of learning and improving has been best for me because of what I’m like and because of what I do. I’ve always had a bad rote memory and didn’t like following other people’s instructions, but I loved figuring out how things work for myself. I hated school because of my bad memory but when I was twelve I fell in love with trading the markets. To make money in the markets, one needs to be an independent thinker who bets against the consensus and is right. That’s because the consensus view is baked into the price. One is inevitably going to be painfully wrong a lot, so knowing how to do that well is critical to one’s success. To be a successful entrepreneur, the same is true: One also has to be an independent thinker who correctly bets against the consensus, which means being painfully wrong a fair amount. Since I was both an investor and an entrepreneur, I developed a healthy fear of being wrong and figured out an approach to decision making that would maximize my odds of being right.

When Pat gave her ‘criminal-hero’ Tom Ripley a charmed and parentless life, a wealthy, socially poised Alter Ego (Dickie Greenleaf), and a guilt-free modus operandi (after he kills Dickie, Tom murders only when necessary), she was doing just what her fellow comic book artists were doing with their Superheroes: allowing her fictional character to finesse situations she herself could only approach in wish fulfillment. And when she reimagined her own psychological split in Ripley’s character — endowing him with both her weakest traits (paralyzing self-consciousness and hero-worship) and her wildest dreams (murder and money) — she was turning the material of the ‘comic book’ upside down and making it into something very like a ‘tragic book.’ 'It is always so easy for me to see the world upside down,’ Pat wrote in her diary– and everywhere else.

Eliciting peak performance means going up against something or somebody. Let me give you a simple example. For years the performance of the Intel facilities maintenance group, which is responsible for keeping our buildings clean and neat, was mediocre, and no amount of pressure or inducement seemed to do any good. We then initiated a program in which each building’s upkeep was periodically scored by a resident senior manager, dubbed a “building czar.” The score was then compared with those given the other buildings. The condition of all of them dramatically improved almost immediately. Nothing else was done; people did not get more money or other rewards. What they did get was a racetrack, an arena of competition. If your work is facilities maintenance, having your building receive the top score is a powerful source of motivation. This is key to the manager’s approach and involvement: he has to see the work as it is seen by the people who do that work every day and then create indicators so that his subordinates can watch their “racetrack” take shape.

Harriet turned round, and we both saw a girl walking towards us. She was dark-skinned and thin, not veiled but dressed in a sitara, a brightly coloured robe of greens and pinks, and she wore a headscarf of a deep rose colour. In that barren place the vividness of her dress was all the more striking. On her head she balanced a pitcher and in her hand she carried something. As we watched her approach, I saw that she had come from a small house, not much more than a cave, which had been built into the side of the mountain wall that formed the far boundary of the gravel plateau we were standing on. I now saw that the side of the mountain had been terraced in places and that there were a few rows of crops growing on the terraces. Small black and brown goats stepped up and down amongst the rocks with acrobatic grace, chewing the tops of the thorn bushes. As the girl approached she gave a shy smile and said, ‘Salaam alaikum, ’ and we replied, ‘Wa alaikum as salaam, ’ as the sheikh had taught us. She took the pitcher from where it was balanced on her head, kneeled on the ground, and gestured to us to sit. She poured water from the pitcher into two small tin cups, and handed them to us. Then she reached into her robe and drew out a flat package of greaseproof paper from which she withdrew a thin, round piece of bread, almost like a large flat biscuit. She broke off two pieces, and handed one to each of us, and gestured to us to eat and drink. The water and the bread were both delicious. We smiled and mimed our thanks until I remembered the Arabic word, ‘Shukran.’ So we sat together for a while, strangers who could speak no word of each other’s languages, and I marvelled at her simple act. She had seen two people walking in the heat, and so she laid down whatever she had been doing and came to render us a service. Because it was the custom, because her faith told her it was right to do so, because her action was as natural to her as the water that she poured for us. When we declined any further refreshment after a second cup of water she rose to her feet, murmured some word of farewell, and turned and went back to the house she had come from. Harriet and I looked at each other as the girl walked back to her house. ‘That was so…biblical,’ said Harriet. ‘Can you imagine that ever happening at home?’ I asked. She shook her head. ‘That was charity. Giving water to strangers in the desert, where water is so scarce. That was true charity, the charity of poor people giving to the rich.’ In Britain a stranger offering a drink to a thirsty man in a lonely place would be regarded with suspicion. If someone had approached us like that at home, we would probably have assumed they were a little touched or we were going to be asked for money. We might have protected ourselves by being stiff and unfriendly, evasive or even rude.

Just as summer-killed meat draws flies, so the court draws spurious sages, philosophists, and acosmists who remain there as long as their purses and their wits will maintain them, in the hope (at first) of an appointment from the Autarch and (later) of obtaining a tutorial position in some exalted family. At sixteen or so, Thecla was attracted, as I think young women often are, to their lectures on theogony, thodicy, and the like, and I recall one particularly in which a phoebad put forward as an ultimate truth the ancient sophistry of the existence of three Adonai, that of the city (or of the people), that of the poets, and that of the philosophers. Her reasoning was that since the beginning of human consciousness (if such a beginning ever was) there have been vast numbers of persons in the three categories who have endeavored to pierce the secret of the divine. If it does not exist, they should have discovered that long before; if it does, it is not possible that Truth itself should mislead them. Yet the beliefs of the populace, the insights of the rhapsodists, and the theories of the metaphysicians have so far diverged that few of them can so much as comprehend what the others say, and someone who knew nothing of any of their ideas might well believe there was no connection at all between them. May it not be, she asked (and even now I am not certain I can answer), that instead of traveling, as has always been supposed, down three roads to the same destination, they are actually traveling toward three quite different ones? After all, when in common life we behold three roads issuing from the same crossing, we do not assume they all proceed toward the same goal. I found (and find) this suggestion as rational as it is repellent, and it represents for me all that monomaniacal fabric of argument, so tightly woven that not even the tiniest objection or spark of light can escape its net, in which human minds become enmeshed whenever the subject is one in which no appeal to fact is possible. As a fact the Claw was thus an incommensurable. No quantity of money, no piling up of archipelagoes or empires could approach it in value any more than the indefinite multiplication of horizontal distance could be made to equal vertical distance. If it was, as I believed, a thing from outside the universe, then its light, which I had seen shine faintly so often, and a few times brightly, was in some sense the only light we had. If it were destroyed, we were left fumbling in the dark.

Making money in the markets is tough. The brilliant trader and investor Bernard Baruch put it well when he said, “If you are ready to give up everything else and study the whole history and background of the market and all principal companies whose stocks are on the board as carefully as a medical student studies anatomy—if you can do all that and in addition you have the cool nerves of a gambler, the sixth sense of a clairvoyant and the courage of a lion, you have a ghost of a chance.” In retrospect, the mistakes that led to my crash seemed embarrassingly obvious. First, I had been wildly overconfident and had let my emotions get the better of me. I learned (again) that no matter how much I knew and how hard I worked, I could never be certain enough to proclaim things like what I’d said on Wall $ treet Week: “There’ll be no soft landing. I can say that with absolute certainty, because I know how markets work.” I am still shocked and embarrassed by how arrogant I was. Second, I again saw the value of studying history. What had happened, after all, was “another one of those.” I should have realized that debts denominated in one’s own currency can be successfully restructured with the government’s help, and that when central banks simultaneously provide stimulus (as they did in March 1932, at the low point of the Great Depression, and as they did again in 1982), inflation and deflation can be balanced against each other. As in 1971, I had failed to recognize the lessons of history. Realizing that led me to try to make sense of all movements in all major economies and markets going back a hundred years and to come up with carefully tested decision-making principles that are timeless and universal. Third, I was reminded of how difficult it is to time markets. My long-term estimates of equilibrium levels were not reliable enough to bet on; too many things could happen between the time I placed my bets and the time (if ever) that my estimates were reached. Staring at these failings, I realized that if I was going to move forward without a high likelihood of getting whacked again, I would have to look at myself objectively and change—starting by learning a better way of handling the natural aggressiveness I’ve always shown in going after what I wanted. Imagine that in order to have a great life you have to cross a dangerous jungle. You can stay safe where you are and have an ordinary life, or you can risk crossing the jungle to have a terrific life. How would you approach that choice? Take a moment to think about it because it is the sort of choice that, in one form or another, we all have to make.

■    All negotiations are defined by a network of subterranean desires and needs. Don’t let yourself be fooled by the surface. Once you know that the Haitian kidnappers just want party money, you will be miles better prepared.         ■    Splitting the difference is wearing one black and one brown shoe, so don’t compromise. Meeting halfway often leads to bad deals for both sides.         ■    Approaching deadlines entice people to rush the negotiating process and do impulsive things that are against their best interests.         ■    The F-word—“Fair”—is an emotional term people usually exploit to put the other side on the defensive and gain concessions. When your counterpart drops the F-bomb, don’t get suckered into a concession. Instead, ask them to explain how you’re mistreating them.         ■    You can bend your counterpart’s reality by anchoring his starting point. Before you make an offer, emotionally anchor them by saying how bad it will be. When you get to numbers, set an extreme anchor to make your “real” offer seem reasonable, or use a range to seem less aggressive. The real value of anything depends on what vantage point you’re looking at it from.         ■    People will take more risks to avoid a loss than to realize a gain. Make sure your counterpart sees that there is something to lose by inaction.

It is not a war, it is a lesson of life (the second part) ......... We believed, in our ignorance and arrogance, that we can be invincible, that we are superior to any other living being on the face of the earth. Is it nature? I broke it down and raped her, in the name of the god of money, convinced that Mother Earth did not suffer the blow, to exploit it forever. I took, stole, with outstretched hands, torn, cut, shattered, breaking down everything that appeared in our path. We have sickened the Earth and now its screams of pain are resounding in the global reach of a pandemic that, for us, people have the taste of catastrophe. And now we find ourselves stopped, beaten by a life lesson that we did not expect, we consider ourselves unjust, we consider ourselves at war. Existence is like this, first it launches small signals like bells, signals that we have always ignored and then finds a way to be heard with its increasingly loud sirens. She tells us that, at any price, she will be able to convince you that good and evil are not the case, that the time has come to realize that, as a living species, we are close to self-destruction. The time has come to realize that the countdown has begun, the safety is almost completely consumed, and this is the last call. For you, for me, for all the creatures that populate the Earth. And for this tormented planet, whose very life depends on our survival. .. New forms of subjectivity must be promoted if we are to aspire to social and epochal changes. It must be understood that freedom is not the choice of car color, that a hug is never ensured, (a doctor told me a phrase that "stuck" in my mind during the senior specialization in a certain medical field. He told me, "You see, there are people coming to us and they wouldn't need three pills a day, but three hugs a day." and distances are not measured in kilometers. We are removed even when we are close in this society where we talk without listening, we eat without tasting, we make love without feeling, we walk without seeing, a society in which we breathe sniffing, darkened by our blind beliefs. Nature has its rules and follows an unknown and sometimes violent design. The world continues and we, the ordinary mortals, have only the power to try to understand, to change our approach, our beliefs, our system. Although it is difficult, very difficult, but we have no other option. The truth, dear gentlemen, is that nothing will be the same as before unless we learn the lesson, otherwise everything will return exactly as before, with our bad ancestral practices and with the awareness that, again, humanity will miss an opportunity to to improve.

It was hard to ask someone like Zara about that sort of thing directly, so the psychologist asked instead: “Why do you like your job?” “Because I’m an analyst. Most people who do the same job as me are economists,” Zara replied immediately. “What’s the difference?” “Economists only approach problems head-on. That’s why economists never predict stock market crashes.” “And you’re saying that analysts do?” “Analysts expect crashes. Economists only earn money when things go well for the bank’s customers, whereas analysts earn money all the time.” “Does that make you feel guilty?” the psychologist asked, mostly to see if Zara thought that word was a feeling or something to do with gold plating. “Is it the croupier’s fault if you lose your money at the casino?” Zara asked. “I’m not sure that’s a fair comparison.” “Why not?” “Because you use words like ‘stock market crash,’ but it’s never the stock market or the banks that crash. Only people do that.” “There’s a very logical explanation for why you think that.” “Really?” “It’s because you think the world owes you something. It doesn’t.” “You still haven’t answered my question. I asked why you like your job. All you’ve done is tell me why you’re good at it.” “Only weak people like their jobs.” “I don’t think that’s true.” “That’s because you like your job.” “You say that as if there’s something wrong with that.

Here’s a Reader’s Digest version of my approach. I select mutual funds that have had a good track record of winning for more than five years, preferably for more than ten years. I don’t look at their one-year or three-year track records because I think long term. I spread my retirement, investing evenly across four types of funds. Growth and Income funds get 25 percent of my investment. (They are sometimes called Large Cap or Blue Chip funds.) Growth funds get 25 percent of my investment. (They are sometimes called Mid Cap or Equity funds; an S&P Index fund would also qualify.) International funds get 25 percent of my investment. (They are sometimes called Foreign or Overseas funds.) Aggressive Growth funds get the last 25 percent of my investment. (They are sometimes called Small Cap or Emerging Market funds.) For a full discussion of what mutual funds are and why I use this mix, go to daveramsey.com and visit MyTotalMoneyMakeover.com. The invested 15 percent of your income should take advantage of all the matching and tax advantages available to you. Again, our purpose here is not to teach the detailed differences in every retirement plan out there (see my other materials for that), but let me give you some guidelines on where to invest first. Always start where you have a match. When your company will give you free money, take it. If your 401(k) matches the first 3 percent, the 3 percent you put in will be the first 3 percent of your 15 percent invested. If you don’t have a match, or after you have invested through the match, you should next fund Roth IRAs. The Roth IRA will allow you to invest up to $5,000 per year, per person. There are some limitations as to income and situation, but most people can invest in a Roth IRA. The Roth grows tax-FREE. If you invest $3,000 per year from age thirty-five to age sixty-five, and your mutual funds average 12 percent, you will have $873,000 tax-FREE at age sixty-five. You have invested only $90,000 (30 years x 3,000); the rest is growth, and you pay no taxes. The Roth IRA is a very important tool in virtually anyone’s Total Money Makeover. Start with any match you can get, and then fully fund Roth IRAs. Be sure the total you are putting in is 15 percent of your total household gross income. If not, go back to 401(k)s, 403(b)s, 457s, or SEPPs (for the self-employed), and invest enough so that the total invested is 15 percent of your gross annual pay. Example: Household Income $81,000 Husband $45,000 Wife $36,000 Husband’s 401(k) matches first 3%. 3% of 45,000 ($1,350) goes into the 401(k). Two Roth IRAs are next, totaling $10,000. The goal is 15% of 81,000, which is $12,150. You have $11,350 going in. So you bump the husband’s 401(k) to 5%, making the total invested $12,250.

At a talk I gave at a church months later, I spoke about Charlie and the plight of incarcerated children. Afterward, an older married couple approached me and insisted that they had to help Charlie. I tried to dissuade these kind people from thinking they could do anything, but I gave them my card and told them they could call me. I didn't expect to hear from them, but within days they called, and they were persistent. We eventually agreed that they would write a letter to Charlie and send it to me to pass on to him. When I received the letter weeks later, I read it. It was remarkable. Mr. and Mrs. Jennings were a white couple in their mid-seventies from a small community northeast of Birmingham. They were kind and generous people who were active in their local United Methodist church. They never missed a Sunday service and were especially drawn to children in crisis. They spoke softly and always seemed to be smiling but never appeared to be anything less than completely genuine and compassionate. They were affectionate with each other in a way that was endearing, frequently holding hands and leaning into each other. They dressed like farmers and owned ten acres of land, where they grew vegetables and lived simply. Their one and only grandchild, whom they had helped raise, had committed suicide when he was a teenager, and they had never stopped grieving for him. Their grandson struggled with mental health problems during his short life, but he was a smart kid and they had been putting money away to send him to college. They explained in their letter that they wanted to use the money they'd saved for their grandson to help Charlie. Eventually, Charlie and this couple began corresponding with one another, building up to the day when the Jenningses met Charlie at the juvenile detention facility. They later told me that they "loved him instantly." Charlie's grandmother had died a few months after she first called me, and his mother was still struggling after the tragedy of the shooting and Charlie's incarceration. Charlie had been apprehensive about meeting with the Jenningses because he thought they wouldn't like him, but he told me after they left how much they seemed to care about him and how comforting that was. The Jenningses became his family. At one point early on, I tried to caution them against expecting too much from Charlie after his release. 'You know, he's been through a lot. I'm not sure he can just carry on as if nothing has ever happened. I want you to understand he may not be able to do everything you'd like him to do.' They never accepted my warnings. Mrs. Jennings was rarely disagreeable or argumentative, but I had learned that she would grunt when someone said something she didn't completely accept. She told me, 'We've all been through a lot, Bryan, all of us. I know that some have been through more than others. But if we don't expect more from each other, hope better for one another, and recover from the hurt we experience, we are surely doomed.' The Jenningses helped Charlie get his general equivalency degree in detention and insisted on financing his college education. They were there, along with his mother, to take him home when he was released.

First, when all investors were doing the same thing, he would actively seek to do the opposite. The word stockbrokers use for this approach is contrarian. Everyone wants to be one, but no one is, for the sad reason that most investors are scared of looking foolish. Investors do not fear losing money as much as they fear solitude, by which I mean taking risks that others avoid. When they are caught losing money alone, they have no excuse for their mistake, and most investors, like most people, need excuses. They are, strangely enough, happy to stand on the edge of a precipice as long as they are joined by a few thousand others. But when a market is widely regarded to be in a bad way, even if the problems are illusory, many investors get out. A good example of this was the crisis at the U.S. Farm Credit Corporation. It looked for a moment as if Farm Credit might go bankrupt. Investors stampeded out of Farm Credit bonds because having been warned of the possibility of accident, they couldn’t be seen in the vicinity without endangering their reputations. In an age when failure isn’t allowed, when the U.S. government had rescued firms as remote from the national interest as Chrysler and the Continental Illinois Bank, there was no chance the government would allow the Farm Credit bank to default. The thought of not bailing out an eighty-billion-dollar institution that lent money to America’s distressed farmers was absurd. Institutional investors knew this. That is the point. The people selling Farm Credit bonds for less than they were worth weren’t necessarily stupid. They simply could not be seen holding them. Since Alexander wasn’t constrained by appearances, he sought to exploit people who were.

The law isn’t supposed to be about unspoken excuses and behind-the-scenes calculations. The beauty of the system is that judges and juries are allowed to consider only what is seen and heard in open court. In between the white lines of this arena, it’s all supposed to make sense. This is where we all get to be equal again. In the defendant’s chair, rich and poor ride the same roller coaster, face the same music. Case has to match case. Sentence should match sentence. But they don’t match anymore. They probably never did, and probably it was never even close. But at least there was the illusion of it. What’s happened now, in this new era of settlements and non prosecutions is that the state has formally surrendered to its own excuses. It has decided just to punt from the start and take the money which doesn’t become really wrong until it turns around the next day and decides to double down on the less-defended, flooring it all the way to trial against a welfare mom or some joker who sold a brick of dope in the projects. Repeat the same process a few million times, and that’s how the jails in American get the population they have. Even if every single person they sent to jail were guilty, the system would still be an epic fail—it’s the jurisprudential version of Pravda, where the facts int he paper might have all been true on any given day, but the lie was all in what was not said. That’s what nobody gets, that the two approaches to justice may individually make a kind of sense. but side by side they’re a dystopia, here common city courts become factories for turning poor people into prisoners, while federal prosecutors on the white-collar beat turn into overpriced garbage men, who behind closed doors quietly dispose of the sins of the rich for a fee. And it’s evolved this way over time and for a thousand reasons, so that almost nobody is aware of the whole picture, the two worlds so separate that they’re barely visible to each other. The usual political descriptors like “unfairness” and “injustice” don’t really apply. it’s more like a breakdown into madness.

Muriah approached him with a new pair of khakis and a couple of T-shirts. “I guessed at the size so you might want to go try these on first.” He took the clothes and slid his arm around her waist, maneuvering her toward the fitting room. “Hey, I didn’t sign on to be your dresser.” She grumbled, but didn’t struggle. He pulled the door closed and turned to meet her eyes. “It’s light in here and full of people. Apep will not be able to surprise us, and his serpents cannot spy. We need to talk.” *** He stripped off the wet shirt, exposing his chiseled torso. She did her best not to choke on her tongue. His tanned skin and taut muscles tempted her, luring her to touch him. Turning around to give him privacy seemed like the right thing to do, but there wasn’t a hint of modesty in this Mayan god, and if he could handle getting this personal, then she could, too. When he unzipped the wet pants, she held her breath. Would an ancient guy wear underwear? She was about to find out. He bent over to lower the wet slacks. When he straightened up, she realized he’d been talking, but she didn’t have a clue what he had said. Instead, all her attention was focused on a fine trail of dark hair leading from just below his navel and disappearing under the low-slung elastic band of his boxer briefs. “Muriah?” Her gaze snapped up to meet his. Thank the universe he couldn’t read her thoughts. “Yeah?” “Did you hear my question?” He stood two feet from her in only his underwear, and he thought she was listening? He was either completely unaware of his sex appeal, or he was way too accustomed to being obeyed. Probably both. She cleared her throat. “I must’ve missed it.” A spark lit his eyes that told her he might have more than a clue to his sex appeal. He picked up the T-shirt and pulled it on. “I asked if you knew of another hotel closer to the airport so we can get out of New York as soon as the sun sets tomorrow.” “I’m sure I can find one.” She pulled out her phone, grateful to have something to pretend to focus on besides him tucking his package into the new khakis she pulled off the rack for him. “I probably should’ve grabbed some dry underwear, too.” “They are nearly dry now. I will be fine.” He popped the tags off, and she glanced up from her hotel search. “They’re not going to like you taking the tags off before you pay.” The corner of his mouth curved up. “They will be honored to take my money.” She groaned and rolled her eyes. “Do you ever not get your way?” He stepped closer to her, his chest an inch from hers until her back pressed against the modular wall of the fitting room. “Rarely.” His dark gaze held hers, and the deep rumble of his voice sent heat through her body. “But some things are worth the extra effort.

The men in grey were powerless to meet this challenge head-on. Unable to detach the children from Momo by bringing them under their direct control, they had to find some roundabout means of achieving the same end, and for this they enlisted the children's elders. Not all grown-ups made suitable accomplices, of course, but plenty did. [....] 'Something must be done,' they said. 'More and more kids are being left on their own and neglected. You can't blame us - parents just don't have the time these days - so it's up to the authorities.' Others joined in the chorus. 'We can't have all these youngsters loafing around, ' declared some. 'They obstruct the traffic. Road accidents caused by children are on the increase, and road accidents cost money that could be put to better use.' 'Unsupervised children run wild, declared others.'They become morally depraved and take to crime. The authorities must take steps to round them up. They must build centers where the youngsters can be molded into useful and efficient members of society.' 'Children,' declared still others, 'are the raw material for the future. A world dependent on computers and nuclear energy will need an army of experts and technicians to run it. Far from preparing children from tomorrow's world, we still allow too many of them to squander years of their precious time on childish tomfoolery. It's a blot on our civilization and a crime against future generations.' The timesavers were all in favor of such a policy, naturally, and there were so many of them in the city by this time that they soon convinced the authorities of the need to take prompt action. Before long, big buildings known as 'child depots' sprang up in every neighborhood. Children whose parents were too busy to look after them had to be deposited there and could be collected when convenient. They were strictly forbidden to play in the streets or parks or anywhere else. Any child caught doing so was immediately carted off to the nearest depot, and its parents were heavily fined. None of Momo's friends escaped the new regulation. They were split up according to districts they came from and consigned to various child depots. Once there, they were naturally forbidden to play games of their own devising. All games were selected for them by supervisors and had to have some useful, educational purpose. The children learned these new games but unlearned something else in the process: they forgot how to be happy, how to take pleasure in the little things, and last but not least, how to dream. Weeks passed, and the children began to look like timesavers in miniature. Sullen, bored and resentful, they did as they were told. Even when left to their own devices, they no longer knew what to do with themselves. All they could still do was make a noise, but it was an angry, ill-tempered noise, not the happy hullabaloo of former times. The men in grey made no direct approach to them - there was no need. The net they had woven over the city was so close-meshed as to seem inpenetrable. Not even the brightest and most ingenious children managed to slip through its toils. The amphitheater remained silent and deserted.

In the absence of expert [senior military] advice, we have seen each successive administration fail in the business of strategy - yielding a United States twice as rich as the Soviet Union but much less strong. Only the manner of the failure has changed. In the 1960s, under Robert S. McNamara, we witnessed the wholesale substitution of civilian mathematical analysis for military expertise. The new breed of the "systems analysts" introduced new standards of intellectual discipline and greatly improved bookkeeping methods, but also a trained incapacity to understand the most important aspects of military power, which happens to be nonmeasurable. Because morale is nonmeasurable it was ignored, in large and small ways, with disastrous effects. We have seen how the pursuit of business-type efficiency in the placement of each soldier destroys the cohesion that makes fighting units effective; we may recall how the Pueblo was left virtually disarmed when it encountered the North Koreans (strong armament was judged as not "cost effective" for ships of that kind). Because tactics, the operational art of war, and strategy itself are not reducible to precise numbers, money was allocated to forces and single weapons according to "firepower" scores, computer simulations, and mathematical studies - all of which maximize efficiency - but often at the expense of combat effectiveness. An even greater defect of the McNamara approach to military decisions was its businesslike "linear" logic, which is right for commerce or engineering but almost always fails in the realm of strategy. Because its essence is the clash of antagonistic and outmaneuvering wills, strategy usually proceeds by paradox rather than conventional "linear" logic. That much is clear even from the most shopworn of Latin tags: si vis pacem, para bellum (if you want peace, prepare for war), whose business equivalent would be orders of "if you want sales, add to your purchasing staff," or some other, equally absurd advice. Where paradox rules, straightforward linear logic is self-defeating, sometimes quite literally. Let a general choose the best path for his advance, the shortest and best-roaded, and it then becomes the worst path of all paths, because the enemy will await him there in greatest strength... Linear logic is all very well in commerce and engineering, where there is lively opposition, to be sure, but no open-ended scope for maneuver; a competitor beaten in the marketplace will not bomb our factory instead, and the river duly bridged will not deliberately carve out a new course. But such reactions are merely normal in strategy. Military men are not trained in paradoxical thinking, but they do no have to be. Unlike the business-school expert, who searches for optimal solutions in the abstract and then presents them will all the authority of charts and computer printouts, even the most ordinary military mind can recall the existence of a maneuvering antagonists now and then, and will therefore seek robust solutions rather than "best" solutions - those, in other words, which are not optimal but can remain adequate even when the enemy reacts to outmaneuver the first approach.