App To Make Quotes

I envisaged a perfect detective’s assistant. She’d have long, wavy blonde hair, a short skirt, and curves in all the right places. She’d have a genius IQ, know how to hack and code, and be available at all hours. Now, make her into a robot. Sadly, I mentally removed her body, leaving a phone app.

In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. “The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon Valley began to look an awful lot like Hollywood.

Is it any wonder that the cultural archetype of my generation is the Nerd, whose apps and gadgets symbolize the hope of economic growth? “The best minds of my generation are thinking about how to make people click ads,” a former math whiz at Facebook recently lamented.

Even in engineering-driven Silicon Valley, the buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. But leanness is a methodology, not a goal. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. You could build the best version of an app that lets people order toilet paper from their iPhone. But iteration without a bold plan won’t take you from 0 to 1. A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best.

Investing is a special thing. In terms of functionality, almost anyone can invest. But in terms of achieving the results of long-term profit and sustainable growth, only some people have the talent or skill sets for that. It’s like baseball for example… anyone can swing a bat at a ball. But only a few people make it to the big league, and even fewer become world champs. These days there are so many apps and platforms for individual investing, but that doesn’t mean everyone is achieving good results or ROI. There are great investors, good investors, and bad investors. A professional investor can achieve exponential growth and profit. A professional investor understands markets and industries and can account for both the traditional and the new.

Such a display of testosterone. The air is making me want to gag.” I chuckled and stepped between them. “You might as well whip out your dicks now and measure them. I have a ruler app on my phone.

Investing is a special thing. In terms of functionality, almost anyone invest. But in terms of achieving the results of long-term profit and sustainable growth, only some people have the talent or skill sets for that. It’s like baseball for example… anyone can swing a bat at a ball. But only a few guys make it to the big league, and even fewer become world champs. These days there are so many apps and platforms for individual investing, but that doesn’t mean everyone is achieving the same results. There are great investors, good investors, and bad investors. A professional investor can achieve exponential growth and profit. A professional investor understands markets and industries and can account for both the traditional and the new.

It stuck with Jim that today's youngsters had far too much choice, that was the whole problem--if all those modern dating apps had existed when Jims' wife first met him, she would never have ended up becoming his wife. If you're constantly presented with alternatives, you can never make up your mind, Jim thought.

Decades of relationship science have revealed what matters for long-term relationship success: things like if the person is emotionally stable, kind, and loyal, and how that person makes us feel. Yet current dating apps don’t let you search any of those qualities.

Since my earliest memory, I imagined I would be a chef one day. When other kids were watching Saturday morning cartoons or music videos on YouTube, I was watching Iron Chef,The Great British Baking Show, and old Anthony Bourdain shows and taking notes. Like, actual notes in the Notes app on my phone. I have long lists of ideas for recipes that I can modify or make my own. This self-appointed class is the only one I've ever studied well for. I started playing around with the staples of the house: rice, beans, plantains, and chicken. But 'Buela let me expand to the different things I saw on TV. Soufflés, shepherd's pie, gizzards. When other kids were saving up their lunch money to buy the latest Jordans, I was saving up mine so I could buy the best ingredients. Fish we'd never heard of that I had to get from a special market down by Penn's Landing. Sausages that I watched Italian abuelitas in South Philly make by hand. I even saved up a whole month's worth of allowance when I was in seventh grade so I could make 'Buela a special birthday dinner of filet mignon.

Real self-care, as you’ll see, is not a one-stop shop like a fancy spa retreat or a journaling app; it’s an internal process that involves making difficult decisions that will pay off tenfold in the long run as a life built around the relationships and activities that matter most to you.

We have a thousand machines for making war but none for making peace. We have computers and iPhone apps that can make millions out of a tiny change in exchange rates, but none that can rescue the poorest countries from their plight. We know how to make Internet pornography, but not how to repair marriages. The very objectivity or neutrality of scientific knowledge as commonly conceived has played into the hands of the gods we secretly worship.

when designers use clean aesthetics to cover over a complex reality—to take something human, nuanced, and rife with potential for bias, and flatten it behind a seamless interface—they’re not really making it easier for you. They’re just hiding the flaws in their model, and hoping you won’t ask too many difficult questions.

When a man loves you, you will know. You will know it not by the expensive gifts he buys you or thousand times he articulates those three magical words. You will know by the sense of certain knowing, a sense that makes your bones tickle at the mere thought of him. You will know when you don't need to check on him after every another hour through calls or text messages. You will know when you don't have to stalk him on Facebook or last seen status on whats app. You will know when you can feel his laughter seeping through your soul as he hears your voice. You will know when he does not make loud promises but is there to hold your hand when things go wrong. You will know he loves you when either of you don't know what the future holds but still somehow you know you are always together. You will know when a man loves you..by the way he looks at you when you are shabbily dressed or when he discovers that first or second streak of grey hair. You will know..by the way he treats you on special days and ordinary ones...you will know when a man loves you. It is different from your rosy teenage dreams or romantic tales of SRK movies...when a man loves you, you may not hear any bells ringing in your heart, you may not get to pluck the rose buds to know if he is into you or not..when a man loves you, you will know by the way he says your name.

A website can make money for you while you are asleep.

I swear, they need to make an app for Facebook that has little electrodes hooked up to our private parts, so when we see some idiot spouting off about something he really doesn’t know jack shit about, as soon as we reach for the keyboard, it sends 110 volts coursing through our dis-functioning erectiles, or better yet, through HIS, before he posts it to begin with.

Marxism criticizes the world’s dominant economic system, which allows people to amass as much wealth as they can and to spend it as they wish. Should we be surprised that this critique generates backlash? To acquire things and to use them selfishly is a big part of human nature. Technological advances—the new smartphone, the new app, the new car—make each new toy more enticing and addictive. Today technology, more than religion, has become the opium of the people. In developed and developing countries alike, people long to acquire more and consume more.

WE RELEASED THE #2minutebeachclean app in January 2018, to help beach cleaners in the UK and Europe count what they find. They can use it to take a picture of their #2minutebeachclean, then log the amount of each type of litter they have picked up. They can also attribute their #2minutebeachclean so, in time, we’ll be able to see patterns of what type of litter is washing up where.

PRO TIP: Ask your prospective developer how long it would take them to integrate Chartboost or Revmob Ads. If they say over an hour DO NOT work with them. It takes under 30 mins to integrate revmob or chartboost.

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desires. They are what we make of them.

When you download an app to your phone you trust the process of the Universe's particles at play. These are the same particles that formulate and deliver your desires to you. Make space for your desires to download into your life and trust the delivery process.

Holmes and her company had overpromised and then cut corners when they couldn’t deliver. It was one thing to do that with software or a smartphone app, but doing it with a medical product that people relied on to make important health decisions was unconscionable.

We go quiet as the next episode picks up exactly where it left off. Antoine manages to subdue Marie-Thérèse, and the two proceed to argue for ten minutes. Don’t ask me about what, because it’s in French, but I do notice that the same word—héritier—keeps popping up over and over again during their fight. “Okay, we need to look up that word,” I say in aggravation. “I think it’s important.” Allie grabs her cell phone and swipes her finger on the screen. I peek over her shoulder as she pulls up a translation app. “How do you think you spell it?” she asks. We get the spelling wrong three times before we finally land on a translation that makes sense: heir. “Oh!” she exclaims. “They’re talking about the father’s will.” “Shit, that’s totally it. She’s pissed off that Solange inherited all those shares of Beauté éternelle.” We high five at having figured it out, and in the moment our palms meet, pure clarity slices into me and I’m able to grasp precisely what my life has become. With a growl, I snatch the remote control and hit stop. “Hey, it’s not over yet,” she objects. “Allie.” I draw a steady breath. “We need to stop now. Before my balls disappear altogether and my man-card is revoked.” One blond eyebrow flicks up. “Who has the power to revoke it?” “I don’t know. The Man Council. The Stonemasons. Jason Statham. Take your pick.” “So you’re too much of a manly man to watch a French soap opera?” “Yes.” I chug the rest of my margarita, but the salty flavor is another reminder of how low I’ve sunk. “Jesus Christ. And I’m drinking margaritas. You’re bad for my rep, baby doll.” I shoot her a warning look. “Nobody can ever know about this.” “Ha. I’m going to post it all over the Internet. Guess what, folks—Dean Sebastian Kendrick Heyward-Di Laurentis is over at my place right now watching soaps and drinking girly drinks.” She sticks her tongue out at me. “You’ll never get laid again.” She’s right about that. “Can you at least add that the night ended with a blowjob?” I grumble. “Because then everyone will be like, oh, he suffered through all that so he could get his pole waxed.” “Your pole waxed? That’s such a gross description.” But her eyes are bright and she’s laughing as she says it.

Choose not to play the apps like a game. You’ll make better decisions if you pace yourself and go out with a limited number of people at once. Try to really get to know them. If expanding your settings means a bigger menu, then dating fewer people at a time means savoring each dish.

It was getting late, but sleep was the furthest thing from my racing mind. Apparently that was not the case for Mr. Sugar Buns. He lay back, closed his eyes, and threw an arm over his forehead, his favorite sleeping position. I could hardly have that. So, I crawled on top of him and started chest compressions. It seemed like the right thing to do. "What are you doing?" he asked without removing his arm. "Giving you CPR." I pressed into his chest, trying not to lose count. Wearing a red-and-black football jersey and boxers that read, DRIVERS WANTED. SEE INSIDE FOR DETAILS, I'd straddled him and now worked furiously to save his life, my focus like that of a seasoned trauma nurse. Or a seasoned pot roast. It was hard to say. "I'm not sure I'm in the market," he said, his voice smooth and filled with a humor I found appalling. He clearly didn't appreciate my dedication. "Damn it, man! I'm trying to save your life! Don't interrupt." A sensuous grin slid across his face. He tucked his arms behind his head while I worked. I finished my count, leaned down, put my lips on his, and blew. He laughed softly, the sound rumbling from his chest, deep and sexy, as he took my breath into his lungs. That part down, I went back to counting chest compressions. "Don't you die on me!" And praying. After another round, he asked, "Am I going to make it?" "It's touch-and-go. I'm going to have to bring out the defibrillator." "We have a defibrillator?" he asked, quirking a brow, clearly impressed. I reached for my phone. "I have an app. Hold on." As I punched buttons, I realized a major flaw in my plan. I needed a second phone. I could hardly shock him with only one paddle. I reached over and grabbed his phone as well. Started punching buttons. Rolled my eyes. "You don't have the app," I said from between clenched teeth. "I had no idea smartphones were so versatile." "I'll just have to download it. It'll just take a sec." "Do I have that long?" Humor sparkled in his eyes as he waited for me to find the app. I'd forgotten the name of it, so I had to go back to my phone, then back to his, then do a search, then download, then install it, all while my patient lay dying. Did no one understand that seconds counted? "Got it!" I said at last. I pressed one phone to his chest and one to the side of his rib cage like they did in the movies, and yelled, "Clear!" Granted, I didn't get off him or anything as the electrical charge riddled his body, slammed his heart into action, and probably scorched his skin. Or that was my hope, anyway. He handled it well. One corner of his mouth twitched, but that was about it. He was such a trouper. After two more jolts of electricity--it had to be done--I leaned forward and pressed my fingertips to his throat. "Well?" he asked after a tense moment. I released a ragged sigh of relief,and my shoulders fell forward in exhaustion. "You're going to be okay, Mr. Farrow." Without warning, my patient pulled me into his arms and rolled me over, pinning me to the bed with his considerable weight and burying his face in my hair. It was a miracle!

today’s youngsters had far too much choice, that was the whole problem—if all those modern dating apps had existed when Jim’s wife first met him, she would never have ended up becoming his wife. If you’re constantly presented with alternatives, you can never make up your mind, Jim thought.

Taking the first step might feel awkward, but literally nothing in life happens if someone doesn’t make the first move. You lose nothing by offering a casual invite for coffee or a drink. Moving from the app to texting makes this much easier. If they say no, that’s fine. At least you know.

Listen babe, I'm thinking, if you want to stay the weekend, bring some more stuff over. You know, just in case you want to stay longer or something." I smile. "Careful there, love. You're going to regret it when I bring in a hundred pairs of shoes and take over your closet." "You don't have a hundred pairs of shoes." I laugh, mockingly evil. "Bwahaha, after this app hits number one and I get gamer coding bankroll, I might go shoe shopping!" Derrick laughs. "Add in a couple more pairs of fuck-me pumps, and I'm happy. You can wear them while I make you scream my name in ecstasy.

Listen babe, I'm thinking, if you want to stay the weekend, bring some more stuff over. You know, just in case you want to stay longer or something." I smile. "Careful there, love. You're going to regret it when I bring in a hundred pairs of shoes and take over your closet." "You don't have a hundred pairs of shoes." I laugh, mockingly evil. "Bwahaha, after this app hits number one and I get gamer coding bankroll, I might go shoe shopping!" Derrick laughs. "Add in a couple more pairs of fuck-me pumps, and I'm happy. You can wear them while I make you scream my name in ecstasy.

We’ve upgraded our service, too!” Tempest boasted. I forced myself to focus on her eye sockets. “How?” “You can use our app!” she said. “You don’t have to summon us with gold coins anymore!” She pointed to a sign on the Plexiglas partition. Apparently, I could now link my favorite magic weapon to their cab and pay via virtual drachma using something called GRAY RYYD. I shuddered to think what the Arrow of Dodona might do if I allowed it to make online purchases. If I ever got back to Olympus, I’d find my accounts frozen and my palace in foreclosure because the arrow had bought every known copy of Shakespeare’s First Folio. “Cash is fine,” I said. Wasp grumbled to Anger, “You and your predictions. I told you the app was a stupid idea.” “Stopping for Apollo was stupider,” she muttered back. “That was your prediction.” “You’re both stupid!” snapped Tempest. “That’s my prediction!

In November, just over four months after shipping its first iPhone, Apple revealed that it would make available a software development kit for anyone who wanted to develop apps. “That’s when we knew Steve had finally come to see the light,” Gassée says. “Suddenly, that was all anyone was talking about in the Valley and in the VC community. Hundreds of little guys signed up, and the race was on. Then they announced the App Store. And then they released the iPhone 3G [the second version, which shipped in July 2008, and had better wireless and a faster microprocessor]. It was only then that the iPhone was truly finished, that it had all its basics, all its organs. It needed to grow, to muscle up, but it was complete as a child is complete.

For many people, it’s about FOMO, the “fear of missing out,” or “the fear of losing a special moment.” Eyal describes this as the brilliant driver for Instagram. And this last part is true: the app at the very least is nearly brilliant. But that moment which he is referring to is not necessarily something special. On the contrary. There aren’t enough special moments, so we end up making do—repetitive and mundane moments are documented instead.

WhatsApp forwards about love and kindness. I wonder if on a Sunday morning all these enthusiastic do-gooders could send out truly helpful things like ‘11 cures for a hangover’ or ‘How to clean puke stains from your dress’. I have no such luck; all I get are strange messages like ‘Little memories can last for years’. Very useful when you are trying hard to forget all the embarrassing things you did the night before. Do I really need messages saying, ‘A little hug can wipe out a big tear’ or ‘Friendship is a rainbow’? There is also a message saying, ‘God blues you’, which I am trying to guess could mean that either God wants to bless me, rule me or make a blue movie with me. Has it ever happened that a murderer just before committing his crime gets a message stating, ‘Life is about loving’, and stops in his tracks, or a banker reads ‘No greater sin than cheating’, and quits his job? So, what do these messages really do? I think they allow lazy people to think that they are doing a good deed in the easiest possible manner by sending these daft bits of information out into the universe. Go out there! Sweep a pavement, plant a tree, feed a stray dog. Do something, anything; rather than just using your fingers to tap three keys and destroy 600 people’s brain cells in one shot. 11 a.m.: This is turning out to be a hectic day. The

The reality is a lot more mundane: design and programming are just professions—sets of skills and practices, just like any other field. Admitting that truth would make tech positions feel a lot more welcoming to diverse employees, but tech can’t tell that story to the masses. If it did, then the industry would seem normal, understandable, and accessible—and that would make everyday people more comfortable pushing back when its ideas are intrusive or unethical.

Jobs spent part of every day for six months helping to refine the display. “It was the most complex fun I’ve ever had,” he recalled. “It was like being the one evolving the variations on ‘Sgt. Pepper.’ ” A lot of features that seem simple now were the result of creative brainstorms. For example, the team worried about how to prevent the device from playing music or making a call accidentally when it was jangling in your pocket. Jobs was congenitally averse to having on-off switches, which he deemed “inelegant.” The solution was “Swipe to Open,” the simple and fun on-screen slider that activated the device when it had gone dormant. Another breakthrough was the sensor that figured out when you put the phone to your ear, so that your lobes didn’t accidentally activate some function. And of course the icons came in his favorite shape, the primitive he made Bill Atkinson design into the software of the first Macintosh: rounded rectangles. In session after session, with Jobs immersed in every detail, the team members figured out ways to simplify what other phones made complicated. They added a big bar to guide you in putting calls on hold or making conference calls, found easy ways to navigate through email, and created icons you could scroll through horizontally to get to different apps—all of which were easier because they could be used visually on the screen rather than by using a keyboard built into the hardware.

I adjust my app settings so that I can be matched with women fifteen years younger and older than I am. Immediately, a woman with long dark hair appears in my app. She’s elegant. Forty-four years old. A novelist named Abigail. Who lives near by. I swiped right on her. Ding! We’ve matched. She sends me a message. ‘I’ve never done this before, do you want to get coffee? If it’s bad, it’ll make a funny story, at least.’ Good opener, Abigail. I message her back, ‘Yes! Let’s do it!

Meanwhile, I start to see time-devouring apps like Candy Crush as pacifiers for a culture unwilling or unable to experience a finer, adult form of leisure. We believed those who told us that the devil loves idle hands. And so we gave our hands over for safekeeping. We long for constant proof of our effectiveness, our accomplishments. And perhaps it’s this longing for proof, for glittering external validation, that makes our solitude so vulnerable to those who would harvest it.

Here we are, in 2020, still without male equivalents to ...[the] pill, implant, injection, IUD. Here we are with a female pill that is simply not fit for purpose, making women in their millions....depressed, anxious, suicidal, sick, panicked, overweight, in pain and all the other myriad side effects discussed in private WhatsApp groups and late night confessions around the world. Here we are with a modern fuck culture that keeps men in a state of sexual immaturity their entire adult lives.

Rea­sons Why I Loved Be­ing With Jen I love what a good friend you are. You’re re­ally en­gaged with the lives of the peo­ple you love. You or­ga­nize lovely ex­pe­ri­ences for them. You make an ef­fort with them, you’re pa­tient with them, even when they’re side­tracked by their chil­dren and can’t pri­or­i­tize you in the way you pri­or­i­tize them. You’ve got a gen­er­ous heart and it ex­tends to peo­ple you’ve never even met, whereas I think that ev­ery­one is out to get me. I used to say you were naive, but re­ally I was jeal­ous that you al­ways thought the best of peo­ple. You are a bit too anx­ious about be­ing seen to be a good per­son and you def­i­nitely go a bit over­board with your left-wing pol­i­tics to prove a point to ev­ery­one. But I know you re­ally do care. I know you’d sign pe­ti­tions and help peo­ple in need and vol­un­teer at the home­less shel­ter at Christ­mas even if no one knew about it. And that’s more than can be said for a lot of us. I love how quickly you read books and how ab­sorbed you get in a good story. I love watch­ing you lie on the sofa read­ing one from cover-to-cover. It’s like I’m in the room with you but you’re in a whole other gal­axy. I love that you’re al­ways try­ing to im­prove your­self. Whether it’s running marathons or set­ting your­self chal­lenges on an app to learn French or the fact you go to ther­apy ev­ery week. You work hard to be­come a bet­ter ver­sion of your­self. I think I prob­a­bly didn’t make my ad­mi­ra­tion for this known and in­stead it came off as ir­ri­ta­tion, which I don’t re­ally feel at all. I love how ded­i­cated you are to your fam­ily, even when they’re an­noy­ing you. Your loy­alty to them wound me up some­times, but it’s only be­cause I wish I came from a big fam­ily. I love that you al­ways know what to say in con­ver­sa­tion. You ask the right ques­tions and you know ex­actly when to talk and when to lis­ten. Ev­ery­one loves talk­ing to you be­cause you make ev­ery­one feel im­por­tant. I love your style. I know you think I prob­a­bly never no­ticed what you were wear­ing or how you did your hair, but I loved see­ing how you get ready, sit­ting in front of the full-length mir­ror in our bed­room while you did your make-up, even though there was a mir­ror on the dress­ing ta­ble. I love that you’re mad enough to swim in the English sea in No­vem­ber and that you’d pick up spi­ders in the bath with your bare hands. You’re brave in a way that I’m not. I love how free you are. You’re a very free per­son, and I never gave you the sat­is­fac­tion of say­ing it, which I should have done. No one knows it about you be­cause of your bor­ing, high-pres­sure job and your stuffy up­bring­ing, but I know what an ad­ven­turer you are un­der­neath all that. I love that you got drunk at Jack­son’s chris­ten­ing and you al­ways wanted to have one more drink at the pub and you never com­plained about get­ting up early to go to work with a hang­over. Other than Avi, you are the per­son I’ve had the most fun with in my life. And even though I gave you a hard time for al­ways try­ing to for al­ways try­ing to im­press your dad, I ac­tu­ally found it very adorable be­cause it made me see the child in you and the teenager in you, and if I could time-travel to any­where in his­tory, I swear, Jen, the only place I’d want to go is to the house where you grew up and hug you and tell you how beau­ti­ful and clever and funny you are. That you are spec­tac­u­lar even with­out all your sports trophies and mu­sic cer­tifi­cates and in­cred­i­ble grades and Ox­ford ac­cep­tance. I’m sorry that I loved you so much more than I liked my­self, that must have been a lot to carry. I’m sorry I didn’t take care of you the way you took care of me. And I’m sorry I didn’t take care of my­self, ei­ther. I need to work on it. I’m pleased that our break-up taught me that. I’m sorry I went so mental. I love you. I always will. I'm glad we met.

Everyone at the company had access to the whole Facebook code base and was allowed to make changes to the product without much oversight. All they needed to prove was that their edit caused a boost, however small, for some important metric, like time spent on the app. That allowed engineers and designers to work a lot faster, because there was less arguing about why or whether they should build something. Everyone knew that their next raise would hinge on whether they affected growth and sharing. They weren’t held accountable for much else.

Life of a software engineer sucks big time during project release. Every single team member contribution is very important. At times, we have to skip breakfast, lunch and even dinner, just to make sure the given ‘TASK’ is completed. Worst thing, that’s the time we get to hear wonderful F* words. It can be on conference calls or on emails, still we have to focus and deliver the end product to a client, without any compromise on quality. Actually, every techie should be saluted. We are the reason for the evolution of Information Technology. We innovate. We love artificial intelligence. We create bots and much more. We take you closer to books. Touch and feel it without the need of carrying a paperback. We created eBook and eBook reader app: it’s basically a code of a software engineer that process the file, keeps up-to-date of your reading history, and gives you a smoother reading experience. We are amazing people. We are more than a saint of those days. Next time, when you meet a software engineer, thank him/her for whatever code he/she developed, tested, designed or whatever he/she did!

Things must be negative but not too negative. Hopelessness, despair—these drive us to do nothing. Pity, empathy—those drive us to do something, like get up from our computers to act. But anger, fear, excitement, or laughter—these drive us to spread. They drive us to do something that makes us feel as if we are doing something, when in reality we are only contributing to what is probably a superficial and utterly meaningless conversation. Online games and apps operate on the same principles and exploit the same impulses: be consuming without frustrating, manipulative without revealing the strings.

How to Come Out as Gay Don’t. Don’t come out unless you want to. Don’t come out for anyone else’s sake. Don’t come out because you think society expects you to. Come out for yourself. Come out to yourself. Shout, sing it. Softly stutter. Correct those who say they knew before you did. That’s not how sexuality works, it’s yours to define. Being effeminate doesn’t make you gay. Being sensitive doesn’t make you gay. Being gay makes you gay. Be a bit gay, be very gay. Be the glitter that shows up in unexpected places. Be Typing . . . on WhatsApp but leave them waiting. Throw a party for yourself but don’t invite anyone else. Invite everyone to your party but show up late or not at all. If you’re unhappy in the closet but afraid of what’s outside, leave the door ajar and call out. If you’re happy in the closet for the time being, play dress-up until you find the right outfit. Don’t worry, it’s okay to say you’re gay and later exchange it for something else that suits you, fits, feels better. Watch movies that make it seem a little less scary: Beautiful Thing, Moonlight. Be southeast London, a daytime dance floor, his head resting on your shoulder. Be South Beach, Miami, night of water and fire, your head resting on his shoulder. Be the fabric of his shirt the muscles in his shoulder, your shoulder. Be the bricks, be the sand. Be the river, be the ocean. Remember your life is not a movie. Accept you will be coming out for your whole life. Accept advice from people and sources you trust. If your mother warns you about STDs within minutes of you coming out, try to understand that she loves you and is afraid. If you come out at fifteen, this is not a badge of honor, it doesn’t matter what age you come out. Be a beautiful thing. Be the moonlight, too. Remember you have the right to be proud. Remember you have the right to be you.

Growth hackers resist this temptation (or, more appropriate, this delusion). They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible. In fact, part of the reason the scrappy start-ups, services, and apps in this book might not always be well-known or topics of daily conversation is because their founders have focused their energies on product development with an eye toward growth—they’re now millions of members strong without any superfluous “buzz.” They got to mass market by ignoring the urge to appeal to the mass market, at least to start with.

You are great. Already. Whether you realize it or not. Whether anybody else realizes it or not. And it’s not because you launched an iPhone app, or finished school a year early, or bought yourself a sweet-ass boat. These things do not define greatness. You are already great because in the face of endless confusion and certain death, you continue to choose what to give a fuck about and what not to. This mere fact, this simple optioning for your own values in life, already makes you beautiful, already makes you successful, and already makes you loved. Even if you don’t realize it. Even if you’re sleeping in a gutter and starving.

Brett: Husband! Father of my child! Dance partner, emergency grilled-cheese maker. The kind of fellow who knows how to pick the wine. The kind of fellow who looks great in a tux. Also a zombie-tux. The guy with the generous laugh and the glorious whistle. The guy who has the answer. The man who makes my child laugh till he falls down. The man who makes me laugh till I fall down. The guy who lets me ask all sorts of invasive, inappropriate, and intrusive questions about being a guy. The man who read and reread and reread and then reread, and not only gave advice, but gave me a bourbon app. You’re it, baby. Thanks for marrying me. Two words, always.

Our society is awash with founders, all listening to the same leadership podcasts, doing the same kettlebell lunges to improve grip and leg strength at the same time, then dissolving identical Tim Ferriss–approved muscle-building complexes into their post-workout shakes to transform their previously similar mesomorph bodies into something even more metabolically equivalent. All while making parallel grandiose-style projections about their own app, disruption, or innovation whereby their personal self-interest miraculously aligns with the interest of society writ large and places them as CEO/founder/servant-leader on the very prow of the vessel of civilization.

Schopenhauer’s framing kicked the problem of consciousness onto a much larger playing field. The mind, with all of its rational processes, is all very well but the “will,” the thing that gives us our “oomph,” is the key: “The will … again fills the consciousness through wishes, emotions, passions, and cares.”14 Today, the subconscious rumblings of the “will” are still unplumbed; only a few inroads have been made. As I write these words, enthusiasts for the artificial intelligence (AI) agenda, the goal of programming machines to think like humans, have completely avoided and ignored this aspect of mental life. That is why Yale’s David Gelernter, one of the leading computer scientists in the world, says the AI agenda will always fall short, explaining, “As it now exists, the field of AI doesn’t have anything that speaks to emotions and the physical body, so they just refuse to talk about it.” He asserts that the human mind includes feelings, along with data and thoughts, and each particular mind is a product of a particular person’s experiences, emotions, and memories hashed and rehashed over a lifetime: “The mind is in a particular body, and consciousness is the work of the whole body.” Putting it in computer lingo, he declares, “I can run an app on any device, but can I run someone else’s mind on your brain? Obviously not.”15

The way I see it, you have two choices: what’s new and what you know. It’s a bit like when you’re looking for software for your PC or Mac. There will always be the latest program or app or gadget that promises all manner of new and shiny things for you. You don’t know it because you haven’t worked with it before — but that’s exciting because you don’t know what to expect. Compared to this, anything familiar seems dull. But sometimes what you know is the best option: Sure, it might not be as shiny or fancy as the new thing, but you’ve taken the time to get to know it, you know what to expect from it and you can trust it to do what you need it to. You’re frowning. Is this making any sense to you at all?

Getting a free refill The Refill scheme, which runs in lots of British cities, started in my home town of Bude as a way of raising money for the local sea pool. Local cafés offer tap water free to anyone with a refillable bottle from the sea-pool shop. It worked so well that it was taken to Bristol, where Natalie Fee, an anti-plastic activist, brought it to life. Refill now exists all over the UK, with an app that tells you where you can refill for free. As an example of how a simple thought can change the world, this is the finest. It has grown into a campaign with clout. It only takes seconds to refill a bottle, saves you money and prevents single-use plastic water bottles from going to landfill or the environment. No excuses, right?

Media platforms and technological devices are not simply neutral tools that we use to move through life. Their power is much more extensive, because they shape and frame what we perceive and understand the world to be. When people spend enough time in front of screens, it becomes all but inevitable that the whole world takes on the character of something to be watched. Given the technologies we now have for manipulating screens in whatever fashion we like to suit our own particular tastes, if we find the Mona Lisa boring, no problem. We can run the image through the Fatify app or add the graphics and colors we like to make it amusing or better than the original! Should we be surprised that people often find the world uninteresting and dull?

In the longer term, by bringing together enough data and enough computing power, the data giants could hack the deepest secrets of life, and then use this knowledge not just to make choices for us or manipulate us but also to reengineer organic life and create inorganic life-forms. Selling advertisements may be necessary to sustain the giants in the short term, but tech companies often evaluate apps, products, and other companies according to the data they harvest rather than according to the money they generate. A popular app may lack a business model and may even lose money in the short term, but as long as it sucks data, it could be worth billions.4 Even if you don’t know how to cash in on the data today, it is worth having it because it might hold the key to controlling and shaping life in the future. I don’t know for certain that the data giants explicitly think about this in such terms, but their actions indicate that they value the accumulation of data in terms beyond those of mere dollars and cents. Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset—their personal data—in exchange for free email services and funny cat videos. It’s a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colorful beads and cheap trinkets. If, later on, ordinary people decide to try to block the flow of data, they might find it increasingly difficult, especially as they might come to rely on the network for all their decisions, and even for their healthcare and physical survival.

through the wonders of consumer culture and hey-look-my-life-is-cooler-than-yours social media, has bred a whole generation of people who believe that having these negative experiences—anxiety, fear, guilt, etc.—is totally not okay. I mean, if you look at your Facebook feed, everybody there is having a fucking grand old time. Look, eight people got married this week! And some sixteen-year-old on TV got a Ferrari for her birthday. And another kid just made two billion dollars inventing an app that automatically delivers you more toilet paper when you run out. Meanwhile, you’re stuck at home flossing your cat. And you can’t help but think your life sucks even more than you thought. The Feedback Loop from Hell has become a borderline epidemic, making many of us overly stressed, overly neurotic, and overly self-loathing.

I come across a photo of a woman holding a surfboard on a beach. ‘Could I curl up in bed with you and watch TV? Could we travel together? Will you make me laugh on my darkest days? Will you be forgiving of my cellulite?’ I ask her photo. Her bio says, ‘I went to Paris for lunch once and I regret nothing.’ I love her instantly. Though I am also intimidated by her. Perhaps she will be my new extrovert guide. The app works like all the others: you swipe right on the people you want to meet (people with pets, people eating tacos) and swipe left on the people you’d rather skip (people at Glastonbury). I start off tentatively, trying to give attention to each woman, but soon become a callous lothario from swiping fatigue. Snapchat filters that transform you into cute animals in every photo? Next! Interests include spirituality and mindfulness? Next! Only kissy selfies? Next!

us, Will had invited his camp counselor buddy, Dylan, and Dylan had brought along his roommate, this annoying kid named Sanjay. I mean, it wasn’t like there was anything wrong with Sanjay, and no, I’m not prejudiced against Indian people or anyone else. It was just awkward. The rest of us were jocks and hard partiers, and Sanjay was a skinny nerd who looked like he was about twelve years old. And that’s fine, you know? Go ahead and be a nerd if that’s what makes you happy. Go design your app or whatever. Just don’t ask me to give a shit. “Sanjay’s in the Honors College,” Dylan informed us. “Majoring in Electrical Engineering. Talk about badass.” I guess you have to give Dylan some credit. He was trying to be a good roommate, doing his best to include Sanjay in the conversation and make him feel comfortable. It was just a waste of time, that’s all. Sanjay wasn’t going to be friends with us, and we weren’t going to be friends with him.

Rather, productivity is about making certain choices in certain ways. The way we choose to see ourselves and frame daily decisions; the stories we tell ourselves, and the easy goals we ignore; the sense of community we build among teammates; the creative cultures we establish as leaders: These are the things that separate the merely busy from the genuinely productive. We now exist in a world where we can communicate with coworkers at any hour, access vital documents over smartphones, learn any fact within seconds, and have almost any product delivered to our doorstep within twenty-four hours. Companies can design gadgets in California, collect orders from customers in Barcelona, email blueprints to Shenzhen, and track deliveries from anywhere on earth. Parents can auto-sync the family’s schedules, pay bills online while lying in bed, and locate the kids’ phones one minute after curfew. We are living through an economic and social revolution that is as profound, in many ways, as the agrarian and industrial revolutions of previous eras. These advances in communications and technology are supposed to make our lives easier. Instead, they often seem to fill our days with more work and stress. In part, that’s because we’ve been paying attention to the wrong innovations. We’ve been staring at the tools of productivity—the gadgets and apps and complicated filing systems for keeping track of various to-do lists—rather than the lessons those technologies are trying to teach us. There are some people, however, who have figured out how to master this changing world. There are some companies that have discovered how to find advantages amid these rapid shifts. We now know how productivity really functions. We know which choices matter most and bring success within closer reach. We know how to set goals that make the audacious achievable; how to reframe situations so that instead of seeing problems, we notice hidden opportunities; how to open our minds to new, creative connections; and how to learn faster by slowing down the data that is speeding past us.

However this future evolves, we will have to answer a pressing question: How will writers (or anyone else who creates content that can be digitized, from movies to music to apps to journalism) make a living in an era in which digital content can be freely replicated? That is now my greatest worry as I contemplate the so-called writing life that I hope to continue—and that I hope my daughter and all future generations will continue. For three hundred years, ever since the Statute of Anne was established in Britain, there has been a system under which people who created things, such as books or articles or music or pictures, had a right to benefit from copies that were made of them. Because of this “copyright” system, we have encouraged and rewarded three centuries of creativity in various fields of endeavor, and this has produced a flourishing economy based on the creation by talented individuals of intellectual property. Among other things, this allowed all sorts of people, ranging from Walker Percy on down to me, to make a living at the so-called writing life. May the next generation enjoy that delightful opportunity as well.

We are experiencing an explosion of new products and services vying to help us make effort pacts with our digital devices. Whenever I write on my laptop, for instance, I click on the SelfControl app, which blocks my access to a host of distracting websites like Facebook and Reddit, as well as my email account. I can set it to block these sites for as much time as I need, typically in forty-five-minute to one-hour increments. Another app called Freedom is a bit more sophisticated and blocks potential distractions not only on my computer but also on mobile devices. Forest, perhaps my favorite distraction-proofing app, is one I find myself using nearly every day. Every time I want to make an effort pact with myself to avoid getting distracted on my phone, I open the Forest app and set my desired length of phone-free time. As soon as I hit a button marked Plant, a tiny seedling appears on the screen and a timer starts counting down. If I attempt to switch tasks on my phone before the timer runs out, my virtual tree dies. The thought of killing the little virtual tree adds just enough extra effort to discourage me from tapping out of the app—a visible reminder of the pact I’ve made with myself.

A text comes from Wallace. An actual text too, not a message through the forum app. I gave him my number awhile back, before Halloween, but not because I wanted him to call me or anything. I wrote it on the edge of our conversation paper in homeroom and slid it over to him because sometimes I see something and think, Wallace would laugh at that, I should send him a picture of it, but the messaging app is terrible with pictures and texting is way better. So he texts me now, and it’s a picture. A regular sweet potato pie. Beneath the picture, he says, I really like sweet potato pie. I text back, Yeah, so do I. Then he sends me a picture of his face, frowning, and says, No, you don’t understand. Then another picture, closer, just his eyes. I REALLY like sweet potato pie. A series of pictures comes in several-second intervals. The first is a triangular slice of pie in Wallace’s hand. Then Wallace holding that slice up to his face—it’s soft enough to start collapsing between his fingers. The next one has him stuffing the slice into his mouth, and in the final one it’s all the way in, his cheeks are puffed out like a chipmunk’s, and he’s letting his eyes roll back like it’s the best thing he’s ever eaten. I purse my lips to keep my laugh in, but my parents are fine-tuned to the slightest hint of amusement from me, and they both look up. “What’s so funny, Eggs?” Dad says. “Nothing,” I reply. Nothing makes a joke less funny than someone wanting in on it, especially parents. Wow, I say to Wallace. You really like sweet potato pie. He sends one more picture, this one with him embracing the pie pan, gazing lovingly at it. We’re to be married in the spring. An actual laugh escapes me. I really hope Wallace is having a better Thanksgiving than I am. It seems like he is. I take a picture of myself pouting and send it to him, saying, Aw, the cutest of cute couples. ... Another picture from Wallace waits for me. In this one, an empty pie pan littered withcrumbs sits on the floor beside a large knife. Wallace kneels next to it with morecrumbs on his sweater, expression horrified. NOOOO WHAT HAVE I DONE MY LOVE OUR MARRIAGE ’TIS ALL FOR NAUGHT I text back: Oh no!! Not sweet potato bride! Another picture comes: Wallace sprawled on the floor beside the pie pan, one arm thrown over his eyes. Let me only be accused of loving her too much. Wallace is definitely having a better Thanksgiving than me.

I think you’d be a really good Thomasina.” I smile. “Thanks but no thanks.” “Why not? It could be something good to put on your college apps.” “It’s not like I’m going to be a theater major or anything.” “It wouldn’t kill you to get out of your comfort zone a little bit,” he says, stretching his arms out behind his head. “Take a risk. Look at Margot. She’s all the way over in Scotland.” “I’m not Margot.” “I’m not saying you should move to the other side of the world. I know you’d never do that. Hey, what about Honor Council? You love judging people!” I make a face at him. “Or Model UN. I bet you’d like that. I’m just saying…your world could be bigger than just playing checkers with Kitty and riding around in Kavinsky’s car.” I stop highlighting midsentence. Is he right? Is my world really that small? It’s not like his world is so big! “Josh,” I begin. Then I pause, because I don’t know how I’m going to finish the sentence. So instead I throw my highlighter at him. It ricochets off his forehead. “Hey! You could have hit me in the eye!” “And you would have deserved it.” “Okay, okay. You know I didn’t mean it like that. I just mean that you should give people a chance to know you.” Josh points the remote control at me and says, “If people knew you, they would love you.” He sounds so matter-of-fact.

It was a wake-up call to me to learn that Airbnb was by no means unique: Instagram started as a location-based social network called Burbn (which had an optional photo feature). It attracted a core group of users and more than $500,000 in funding. And yet the founders realized that its users were flocking to only one part of the app—the photos and filters. They had a meeting, which one of the founders recounts like this: “We sat down and said, ‘What are we going to work on next? How are we going to evolve this product into something millions of people will want to use? What is the one thing that makes this product unique and interesting?’”7 The service soon retooled to become Instagram as we know it: a mobile app for posting photos with filters. The result? One hundred thousand users within a week of relaunching. Within eighteen months, the founders sold Instagram to Facebook for $1 billion. I know that seems simple, that the marketing lesson from Instragram is that they made a product that was just awesome. But that’s good news for you—it means there’s no secret sauce, and the second your product gets to be that awesome, you can see similar results. Just look at Snapchat, which essentially followed the same playbook by innovating in the mobile photo app space, blew up with young people, and skyrocketed to a $3.5-billion-dollar valuation with next-to-no marketing.

Social networks including Facebook, Twitter and Pinterest took a step closer to offering ecommerce on their own platforms this week, as the battle to win over retailers hots up. Facebook announced on Thursday it is trialling a “buy” button to allow people to purchase a product without ever leaving the social network’s app. The initial test, with a handful of small and medium-sized businesses in the US, could lead to more ecommerce companies buying adverts on the network. It could also allow Facebook to compile payment information and encourage people to make more transactions via the platform as it would save them typing in card numbers on smartphones. But the social network said no credit or debit card details will be shared with other advertisers. Twitter acquired CardSpring, a payments infrastructure company, this week for an undisclosed price as part of plans to feature more ecommerce around live events or, as it puts it, “in-the-moment commerce experiences”. CardSpring connects payment details with loyalty cards and coupons for transactions online and in stores. The home of the 140-character message hired Nathan Hubbard, former chief executive of Ticketmaster, last year to work on creating an ecommerce product. It has since worked with Amazon, to allow people to add things to their online basket by tweeting, and with Starbucks to encourage people to tweet to buy a coffee for a friend.

I know a lot of people like me. People who work overtime, never turning down additional work for fear of disappointing their boss. They're available to friends and loved ones twenty-four seven, providing an unending stream of support and advice. They care about dozens and dozens of social issues yet always feel guilty about not doing "enough" to address them, because there simply aren't enough hours in the day. These types of people often try to cram every waking moment with activity. After a long day at work, they try to teach themselves Spanish on the Duolingo app on their phone, for example, or they try to learn how to code in Python on sites like Code Academy. People like this -- people like me -- are doing everything society has taught us we have to do if we want to be virtuous and deserving of respect. We're committed employees, passionate activists, considerate friends, and perpetual students. We worry about the future. We plan ahead. We try to reduce our anxiety by controlling the things we can control -- and we push ourselves to work very, very hard. Most of us spend the majority of our days feeling tired, overwhelmed, and disappointed in ourselves, certain we've come up short. No matter how much we've accomplished or how hard we've worked, we never believe we've done enough to feel satisfied or at peace. We never think we deserve a break. Through all the burnouts, stress-related illnesses, and sleep-deprived weeks we endure, we remain convinced that having limitations makes us "lazy" -- and that laziness is always a bad thing.

If absolutely everything important is only happening on such a small screen, isn’t that a shame? Especially when the world is so overwhelmingly large and surprising? Are you missing too much? You can’t imagine it now, but you’ll look like me one day, even though you’ll feel just the same as you do now. You’ll catch a glimpse of yourself in the mirror and think how quickly it’s all gone, and I wonder if all the time you used watching those families whose lives are filmed for the television, and making those cartoons of yourselves with panting dog tongues, and chasing after that terrible Pokémon fellow…well, will it feel like time well spent? “Here lies Ms. Jackson, she took more steps than the other old biddies on her road”—is that the best I can leave behind? Is it all just designed to keep us looking down, or to give us the illusion that we have some sort of control over our chaotic lives? Will you do me a small favor, dears, and look up? Especially you New Yorkers and Londoners and other city dwellers who cross all those busy streets. How else will you take in the majesty of the buildings that have stood there for hundreds of years? How else will you run into an acquaintance on the street who might turn into a friend or a lover or even just recommend a good restaurant that no one has complained about on that app yet? If you never look out the window of the subway car, how will you see the boats gliding by on the East River, or have an idea that only you could have? Just look up for no reason, just for a moment here and there, or maybe for an entire day once in a while. Let the likes go unchecked and the quality of sleep go unnoticed. Que sera sera, my dears—whatever will be will be, whether we’re tracking it on our GPS devices or not.

Here’s some startup pedagogy for you: When confronted with any startup idea, ask yourself one simple question: How many miracles have to happen for this to succeed? If the answer is zero, you’re not looking at a startup, you’re just dealing with a regular business like a laundry or a trucking business. All you need is capital and minimal execution, and assuming a two-way market, you’ll make some profit. To be a startup, miracles need to happen. But a precise number of miracles. Most successful startups depend on one miracle only. For Airbnb, it was getting people to let strangers into their spare bedrooms and weekend cottages. This was a user-behavior miracle. For Google, it was creating an exponentially better search service than anything that had existed to date. This was a technical miracle. For Uber or Instacart, it was getting people to book and pay for real-world services via websites or phones. This was a consumer-workflow miracle. For Slack, it was getting people to work like they formerly chatted with their girlfriends. This is a business-workflow miracle. For the makers of most consumer apps (e.g., Instagram), the miracle was quite simple: getting users to use your app, and then to realize the financial value of your particular twist on a human brain interacting with keyboard or touchscreen. That was Facebook’s miracle, getting every college student in America to use its platform during its early years. While there was much technical know-how required in scaling it—and had they fucked that up it would have killed them—that’s not why it succeeded. The uniqueness and complete fickleness of such a miracle are what make investing in consumer-facing apps such a lottery. It really is a user-growth roulette wheel with razor-thin odds. The classic sign of a shitty startup idea is that it requires at least two (or more!) miracles to succeed. This was what was wrong with ours. We had a Bible’s worth of miracles to perform:

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

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Key Points: ● Transparency - Blockchain offers significant improvements in transparency compared to existing record keeping and ledgers for many industries. ● Removal of Intermediaries – Blockchain-based systems allow for the removal of intermediaries involved in the record keeping and transfer of assets. ● Decentralization – Blockchain-based systems can run on a decentralized network of computers, reducing the risk of hacking, server downtime and loss of data. ● Trust – Blockchain-based systems increase trust between parties involved in a transaction through improved transparency and decentralized networks along with removal of third-party intermediaries in countries where trust in the intermediaries doesn’t exist. ● Security – Data entered on the blockchain is immutable, preventing against fraud through manipulating transactions and the history of data. Transactions entered on the blockchain provide a clear trail to the very start of the blockchain allowing any transaction to be easily investigated and audited. ● Wide range of uses - Almost anything of value can be recorded on the blockchain and there are many companies and industries already developing blockchain-based systems. These examples are covered later in the book. ● Easily accessible technology – Along with the wide range of uses, blockchain technology makes it easy to create applications without significant investment in infrastructure with recent innovations like the Ethereum platform. Decentralized apps, smart contracts and the Ethereum platform are covered later in the book. ● Reduced costs – Blockchain-based ledgers allow for removal of intermediaries and layers of confirmation involved in transactions. Transactions that may take multiple individual ledgers, could be settled on one shared ledger, reducing the costs of validating, confirming and auditing each transaction across multiple organizations. ● Increased transaction speed – The removal of intermediaries and settlement on distributed ledgers, allows for dramatically increased transaction speeds compared to a wide range of existing systems.

How do you decide what video game to choose in the vast ocean of online gaming nonsense? There are 100s if not thousands of options permeating the internet. They range from honestly free, pay to win, and all the way up to an actual subscription based model. One of the first decisions you need to make is quite simply, what kind of game do I enjoy? Are you more of a first person shooter type person? If so you will most likely want to ignore role playing games or real time strategies. conversely if you are more of a role playing or real time strategy fan perhaps first person shooters are not for you. Once you have the type of game you are looking for nailed down games the next step: do you want to pay money? This is a big one and a tricky one. So many games out there present themselves as 'free'. I assure you, they are most certainly not free. Think a simple little game like Candy Crush is free? Next time you are in the Google Play or iTunes store Improve WoW PvP check on top grossing apps. You will very quickly change your mind on that. On a more relevant note some games are both free and pay, but maintain a respectful balance. By this I mean you do not HAVE to fork out hard earned cash in order to compete. League of Legends is an amazing example of this. A player cannot obtain any upgrade which will make their character better through monetary expenditures. What you can do; however, is purchase cosmetic items or other no stat gain frill. On the other end of the spectrum you have a game such as the behemoth World of Warcraft. World of Warcraft has managed to maintain a subscription based model for 10 years now. Multiple 'WoW Killers' have risen up since the inception of World of Warcraft using the subscription base as well. Damn near every one of them is now free to play. Rift and Star Wars are the two that really stick out. Leading up to their release forums Wow XP Off PvP Stream across the internet proclaimed them the almighty killer of World of Warcraft. Instead Warcraft kept on trucking and both of those games changed style to f2p not long after their release. These are just a few different games and styles of games for you to choose from. Remember, you get what you pay for in almost every case. (LoL being the exception that proves the rule)

University, where she is an adjunct professor of education and serves on the Veterans Committee, among about a thousand other things. That’s heroism. I have taken the kernel of her story and do what I do, which is dramatize, romanticize, exaggerate, and open fire. Hence, Game of Snipers. Now, on to apologies, excuses, and evasions. Let me offer the first to Tel Aviv; Dearborn, Michigan; Greenville, Ohio; Wichita, Kansas; Rock Springs, Wyoming; and Anacostia, D.C. I generally go to places I write about to check the lay of streets, the fall of shadows, the color of police cars, and the taste of local beer. At seventy-three, such ordeals-by-airport are no longer fun, not even the beer part; I only go where there’s beaches. For this book, I worked from maps and Google, and any geographical mistakes emerge out of that practice. Is the cathedral three hundred yards from the courthouse in Wichita? Hmm, seems about right, and that’s good enough for me on this. On the other hand, I finally got Bob’s wife’s name correct. It’s Julie, right? I’ve called her Jen more than once, but I’m pretty sure Jen was Bud Pewtie’s wife in Dirty White Boys. For some reason, this mistake seemed to trigger certain Amazon reviewers into psychotic episodes. Folks, calm down, have a drink, hug someone soft. It’ll be all right. As for the shooting, my account of the difficulties of hitting at over a mile is more or less accurate (snipers have done it at least eight times). I have simplified, because it is so arcane it would put all but the most dedicated in a coma. I have also been quite accurate about the ballistics app FirstShot, because I made it up and can make it do anything I want. The other shot, the three hundred, benefits from the wisdom of Craig Boddington, the great hunter and writer, who looked it over and sent me a detailed email, from which I have borrowed much. Naturally, any errors are mine, not Craig’s. I met Craig when shooting something (on film!) for another boon companion, Michael Bane, and his Outdoor Channel Gun Stories crew. For some reason, he finds it amusing when I start jabbering away and likes to turn the camera on. Don’t ask me why. On the same trip, I also met the great firearms historian and all-around movie guy (he knows more than I do) Garry James, who has become

Try Mindfulness Meditation Mindfulness meditation is like Tylenol, in that the same treatment is capable of helping with multiple issues: decreasing anxiety-induced overarousal, boosting your focus, and improving your ability to detect rumination. Mindfulness-based therapies have been shown to be effective for helping people reduce anxiety. Mindfulness meditation does not need to be intimidating. Research by the makers of the Lift goal-tracking app found that beginner meditators start with an average of three to five minutes. They also found that once people had meditated 12 times, there was around a 90% chance they’d do more mediation. Experiment: Explore and find a version of meditation that works for you. Start with three minutes of one of the following practices, and increase the time you spend meditating by 30 seconds each day: --Pay attention to the physical sensations of your breathing. Lie down and put your hand on your abdomen to feel the sensations of it rising as you breathe in and falling as you breathe out. --Sit or lie down and listen to any sounds and the silence between sounds. Let sounds just come in and out of your awareness regardless of whether they’re relaxing sounds or not. --Walk for three minutes and pay attention to what you see. --Walk and pay attention to the feelings of air on your skin. --Walk and pay attention to the physical sensations of your body moving. --Do three minutes of open awareness, in which you pay attention to any sensations that show up. Pay attention to anything in the here and now, which could be sounds, your breathing, the sensations of your body making contact with your chair, or the sensations of your feet on the floor. --Spend three minutes paying attention to any sensations of pain, tension, comfort, or relaxation in your body. You don’t need to try to change the sensations; just allow them to be what they are, and ebb and flow as they do. When your thoughts drift away from what you’re supposed to be paying attention to, gently (and without self-criticism) bring them back. Expect to need to do this a lot. It’s a normal part of doing mindfulness meditation and doesn’t mean you’re doing it wrong. You’re likely to get more benefits from meditation if you do it on a regular basis and for longer amounts of time per session.

I believe that social media, and the internet as a whole, have negatively impacted our ability to both think long-term and to focus deeply on the task in front of us. It is no surprise, therefore, that Apple CEO, Steve Jobs, prohibited his children from using phones or tablets—even though his business was to sell millions of them to his customers! The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail). As we demand more and more stimulation, our focus is increasingly geared toward the short term and our vision of reality becomes distorted. This leads us to adopt inaccurate mental models such as: Success should come quickly and easily, or I don’t need to work hard to lose weight or make money. Ultimately, this erroneous concept distorts our vision of reality and our perception of time. We can feel jealous of people who seem to have achieved overnight success. We can even resent popular YouTubers. Even worse, we feel inadequate. It can lead us to think we are just not good enough, smart enough, or disciplined enough. Therefore, we feel the need to compensate by hustling harder. We have to hurry before we miss the opportunity. We have to find the secret that will help us become successful. And, in this frenetic race, we forget one of the most important values of all: patience. No, watching motivational videos all day long won’t help you reach your goals. But, performing daily consistent actions, sustained over a long period of time will. Staying calm and focusing on the one task in front of you every day will. The point is, to achieve long-term goals in your personal or professional life, you must regain control of your attention and rewire your brain to focus on the long term. To do so, you should start by staying away from highly stimulating activities.

How to choose a best website development company RNS IT Solutions is the best Software development company. When choosing a development company for your website, it is very important not only to look at the price, but also the quality of the work you hope to obtain and it is that a good Web of quality, realized of the hand of good engineers who have been working in the sector for years, can make you recover the investment in a short time and generate great benefits in the long term. Of course, to have a quality website the initial investment will probably be greater than you expect and maybe right now you think that the web you need does not require much quality, or a lot of work, but stop to think for a moment and consider the possibility that you are totally wrong, because that may depend on the future of your company as well as Web Development company India.The image that you want to transmit to the clients of the same one and the investment that you will have to do in the web once developed. With all this I do not mean that you have to ask for a loan from the bank to pay for the web. If the project you have in mind takes more work than you initially thought and the budget is out of your expectations, you can always limit and remove features that are dispensable. In this way you can publish the Web as soon as possible, so that once the initial investment is amortized, you can continue investing in adding those features that were left in the background. There are few Web Development Company In India hat right now could not survive, if they were not involved in the online world and it costs much less to make you a quality professional website, with a higher initial investment, to make you a website on which you have to invest, and then large amounts in development and consulting to correct deficiencies initially not contemplated. In the worst case, a bad development, may even force you to throw all the code of the web to the trash, to have to start from scratch. But what is quality of Web Development Services India? Let's see the characteristics that a website must have in order to be considered quality and professional: In any development project, meetings are always held to develop an initial analysis, gathering all the requirements and objectives of the web that the client wants. At this point you should have a proactive attitude, proposing functionalities that could be interesting or alternative ideas that we know can generate good results.

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Develop a rapid cadence. Ideal running requires a cadence that may be much quicker than you’re used to. Shoot for 180 footfalls per minute. Developing the proper cadence will help you achieve more speed because it increases the number of push-offs per minute. It will also help prevent injury, as you avoid overstriding and placing impact force on your heel. To practice, get an electronic metronome (or download an app for this), set it for 90+ beats per minute, and time the pull of your left foot to the chirp of the metronome. Develop a proper forward lean. With core muscles slightly engaged to generate a bracing effect, the runner leans forward—from the ankles, not from the waist. Land underneath your center of gravity. MacKenzie drills his athletes to make contact with the ground as their midfoot or forefoot passes directly under their center of gravity, rather than having their heels strike out in front of the body. When runners become proficient at this, the pounding stops, and the movement of their legs begins to more closely resemble that of a spinning wheel. Keep contact time brief. “The runner skims over the ground with a slithering motion that does not make the pounding noise heard by the plodder who runs at one speed,” the legendary coach Percy Cerutty once said.7 MacKenzie drills runners to practice a foot pull that spends as little time as possible on the ground. His runners aim to touch down with a light sort of tap that creates little or no sound. The theory is that with less time spent on the ground, the foot has less time to get into the kind of trouble caused by the sheering forces of excessive inward foot rolling, known as “overpronation.” Pull with the hamstring. To create a rapid, piston-like running form, the CFE runner, after the light, quick impact of the foot, pulls the ankle and foot up with the hamstring. Imagine that you had to confine your running stride to the space of a phone booth—you would naturally develop an extremely quick, compact form to gain optimal efficiency. Practice this skill by standing barefoot and raising one leg by sliding your ankle up along the opposite leg. Perform up to 20 repetitions on each leg. Maintain proper posture and position. Proper posture, MacKenzie says, shifts the impact stress of running from the knees to larger muscles in the trunk, namely, the hips and hamstrings. The runner’s head remains up and the eyes focused down the road. With the core muscles engaged, power flows from the larger muscles through to the extremities. Practice proper position by standing with your body weight balanced on the ball of one foot. Keep the knee of your planted leg slightly bent and your lifted foot relaxed as you hold your ankle directly below your hip. In this position, your body is in proper alignment. Practice holding this position for up to 1 minute on each leg. Be patient. Choose one day a week for practicing form drills and technique. MacKenzie recommends wearing minimalist shoes to encourage proper form, but not without taking care of the other necessary work. A quick changeover from motion-control shoes to minimalist shoes is a recipe for tendon problems. Instead of making a rapid transition, ease into minimalist shoes by wearing them just one day per week, during skill work. Then slowly integrate them into your training runs as your feet and legs adapt. Your patience will pay off.

The EasyLifeApp special Desktop application The Easylifeapp is a really useful application that provides you with the set of useful internet bookmarks. It is downloadable for free, and installs without any hassles. Contrary to what the forums in the internet say, the Easylifeapp is not a virus. In fact, if you visit their site, you’d find the following logo at the bottom of the Download link: This just proves that the EasyLifeApp is certified with the McAfee antivirus software and is scanned daily. Now that’s pretty neat, right? That alone assures you that the gadget is indeed secure and safe. This is not the only application that is being victimized by bad publicity. Other applications from companies like the AVG, SweetIm, and Babylon are also being said to be viruses, but they really are not. These companies do not bring viruses. The EasyLifeApp is not a virus. It is secure and safe to install and use. I, for one, have been using the application for a couple of months now, but I have not encountered any problems at all. I have no regrets that I have installed the gadget. It is truly a great application, and it doesn’t deserve all the bad publicity it has been receiving. Withthe EasyLifeApp, you can easily browse through your favorite sites by making use of the built-in Web sites . You won’t have to manually add each site as favorites or bookmarks, The gadgethas done it all for you. This saves you a great deal of time and effort. It’s indeed very practical and smart.

I have not used Fitocracy for long, but it is easy to see how someone could get hooked. Fitocracy is first and foremost an online community. The app roped me in by closely mimicking real-world gym jabber among friends. The ritual of connecting with like-minded people existed long before Fitocracy, and the company leverages this behavior by making it easier and more rewarding to share encouragement, exchange advice, and receive praise.

facebook game development india FuGenX, a leading Facebook game development company India, the technical team provides a real world gaming experience. Our Facebook app developers integrate exciting features to enjoy the pleasure of playing games with real identities, that can offer rich competition among other Facebook game development companies in India. We take you through the journey of addictive gaming thrill with all the audio visual effects and allow you to make use of the well-known interactive and responsive features, on the social networking site.

at least half of all developers make less than $500 per app per month.

TinyWall is a firewall application that by default blocks every program and keeps them from accessing the internet. You can approve individual processes or executables and allow them internet access. This will help to make sure you aren’t unwittingly leaking information.     If you suspect that someone might be physically accessing your computer while you are away, you can set up a hidden camera to keep an eye on the computer while you are gone.

The introduction of networked lights is happening because of another trend. Manufacturers have been replacing incandescent and fluorescent lights with ultra-efficient LEDs, or light-emitting diodes. The U.S. Department of Energy says that LEDs had 4 percent of the U.S. lighting market in 2013, but it predicts this figure will rise to 74 percent of all lights by 2030. Because LEDs are solid-state devices that emit light from a semiconductor chip, they already sit on a circuit board. That means they can readily share space with sensors, wireless chips, and a small computer, allowing light fixtures to become networked sensor hubs. For example, last year Philips gave outside developers access to the software that runs its Hue line of residential LED lights. Now it’s possible to download Goldee, a smartphone app that turns your house the color of a Paris sunset, or Ambify, a $2.99 app created by a German programmer that makes the lights flash to music as in a jukebox.

Structured Application Design with MVC MVC defines a clean separation between the critical components of our apps. Consistent with its name, MVC defines three parts of an application: • A model provides the underlying data and methods that offer information to the rest of the application. The model does not define how the application will look or how it will act. • One or more views make up the user interface. A view consists of the different onscreen widgets (buttons, fields, switches, and so forth) that a user can interact with. • A controller is typically paired with a view. The controller is responsible for receiving user input and acting accordingly. Controllers may access and update a view using information from the model and update the model using the results of user interactions in the view. In short, it bridges the MVC components.

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If I don't sell any copies of my books/apps or if I sell a million copies, I'm still going to continue making them. I create because I'm passionate about the craft, making money was never the motivation.

Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps uncover potential weaknesses in an existing product’s habit-forming potential. - Once a product is built, Habit Testing helps uncover product devotees, discover which product elements are habit forming (if any), and why those aspects of your product change user behavior. Habit Testing includes three steps: identify, codify, and modify. - First, dig into the data to identify how people are behaving and using the product. - Next, codify these findings in search of habitual users. To generate new hypotheses, study the actions and paths taken by devoted users. - Lastly, modify the product to influence more users to follow the same path as your habitual users, and then evaluate results and continue to modify as needed. - Keen observation of one's own behavior can lead to new insights and habit-forming product opportunities. - Identifying areas where a new technology makes cycling through the Hook Model faster, more frequent or more rewarding provides fertile ground for developing new habit-forming products. - Nascent behaviors — new behaviors that few people see or do, and yet ultimately fulfill a mass-market need — can inform future breakthrough habit-forming opportunities. - New interfaces lead to transformative behavior change and business opportunities.   *** Do This Now Refer to the answers you came up with in the “Do This Now” section in chapter five to complete the following exercises: - Perform Habit Testing, as described in this chapter, to identify the steps users take toward long-term engagement. - Be aware of your behaviors and emotions for the next week as you use everyday products. Ask yourself: - What triggered me to use these products? Was I prompted externally or through internal means? - Am I using these products as intended? - How might these products improve their on-boarding funnels, re-engage users through additional external triggers, or encourage users to invest in their services? - Speak with three people outside your social circle to discover which apps occupy the first screen on their mobile devices. Ask them to use these apps as they normally would and see if you uncover any unnecessary or nascent behaviors. - Brainstorm five new interfaces that could introduce opportunities or threats to your business.

Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.

Flywheel, which provides an app for users to summon taxicabs with their smartphones, will offer a flat $10 rate for all Flywheel-summoned cab rides within San Francisco from 8 p.m. Wednesday to 3 a.m. Thursday. The same price will apply in Seattle and Flywheel’s new markets of San Diego and Sacramento. “Uber can charge 30 times (normal) or whatever they hell they want to do, but we want to make sure anyone who takes a taxi pays a flat fee,” said Flywheel CEO Rakesh Mathur. (He clarified that the 30-times number was “just made up.”) That promotion will cost Flywheel a pretty penny. The startup will pay cabbies double what the metered rates would have been — so in effect, they receive surge pricing, without passengers having to pay it. While Flywheel doesn’t have the massive war chest of Uber, which has raised about $3 billion, it has a respectable $30 million in venture backing, including a recent $12 million round.

Guided by standards and a knowledgeable teacher, students can set goals, monitor their progress toward those goals, and make adaptations as necessary to be more effective learners. Digital apps and tools, such as calendars and project management programs, help students organize and monitor their own learning. Giving students control over key aspects of their learning helps them develop self-efficacy and builds independent learners.

Giving students more ownership does not mean that teachers give up their responsibility to direct student learning. Many apps and tools, such as wikis and blogs, allow teachers to access student work and monitor their progress. Formative assessment also provides information that teachers can use to recommend goals and strategies. Cloud applications, like calendars, can also be shared so teachers can make sure students meet standards while building critical self-direction skills.

jQuery is by far the most widely used library for JavaScript. It is used on more than 50% of websites. Many frameworks, such as Backbone and Twitter’s Bootstrap, are built on top of jQuery. Being able to extend and write plugins for jQuery can not only save lots of time, but also makes code much cleaner and easier to maintain.

believe the power of jQuery is highly underutilized. Most developers will take advantage of its shortcuts and CSS selectors, but most of the time they fail to take advantage of much else. Being able to extend jQuery, whether by adding your own functions, CSS selectors or full-blown plugins, makes you a much stronger and smarter developer.

In my experience, requirements change quite often, or new situations will arise that weren’t anticipated at the start of the project. If the situation can be addressed with a plugin, I just whip open the standalone plugin page, make the updates and pop the new plugin back in. Because the plugin is self-contained, it’s easy to recreate the problem, fix it, and get it back into the codebase.

A good standalone plugin can also make you a fair amount of money. Many developers make a decent living by simply maintaining and updating one or two crucial plugins that are far better than anything available for free.

Google, however, is far from done with its acquisitions, and in June 2014 it announced it was purchasing Dropcam, a large video camera security start-up, for $555 million. Dropcam makes high-definition Wi-Fi and Bluetooth security cameras that stream live video to mobile apps and send alerts based on predetermined activities sensed by the devices. With the purchase of Dropcam, Google now owns not only your Web searches, e-mail, mobile phone, maps, and location but also your movements inside your own home through live-streaming video feeds. As a result, your thermostat, smoke detector, and security system all come with lengthy terms of service. Could the privacy implications be any more obvious?

Founded in 2011, ToyTalk already produces popular animated conversational apps — among them the Winston Show and SpeakaZoo — that encourage young children to engage in complex dialogue with a menagerie of make-believe characters. Now the company’s technology, originally designed for two-dimensional characters on-screen, is poised to power tangible playthings that children hold in their hands. This fall, Mattel plans to introduce Hello Barbie, a Wi-Fi enabled version of the iconic doll, which uses ToyTalk’s system to analyze a child’s speech and produce relevant responses. “She’s a huge character with an enormous back story,” Mr. Jacob says of Barbie. “We hope that when she’s ready, she will have thousands and thousands of things to say and you can speak to her for hours and hours.” [Video: Hello Barbie is World's First Interactive Barbie Doll Watch on YouTube.] It was probably inevitable that the so-called Internet of Things — those Web-connected thermostats and bathroom scales and coffee makers and whatnot — would beget the Internet of Toys. And just like Web-connected consumer gizmos that can amass details about their owners and transmit that data for remote analysis, Internet-connected toys hold out the tantalizing promise of personalized services and the risk of privacy perils.

innovation—perhaps from the translation world’s equivalent of Uber, a taxi app. Software is unlikely to replace the translators, but it could co-ordinate their work with clients more efficiently. Smartling, an American company which seeks to cut out middlemen in this way, has clients including Tesla, an electric carmaker, and Spotify, a music-streaming service. Jochen Hummel, a pioneer in translation memory, says that a real breakthrough would come from combining software, memory and content management in a single database. But making money may still be tricky. The American tech titan has not tried to commercialise Google Translate. A former executive says the firm experimented with content-management software but “decided to focus on easier stuff, like self-driving cars.

Of more angst to drivers are the customer ratings systems imposed by the app companies. While most drivers do not have a problem with the notion of being rated, they are concerned that they will receive poor marks for circumstances beyond their control. Customers can give even the most earnest drivers bad ratings for any reason such as bumpy rides over pothole strewn roads, traffic congestion and passengers underestimating how much time they need to reach their destinations. Miscommunication between passengers and drivers can occur because passengers cannot speak the local language, are drunk, or fall asleep and cannot direct the driver to their remote destinations. Perhaps some passengers just do not like the ethnic group to which some drivers appear to belong. Circumstances such as these are clearly the fault of passengers who may rate drivers poorly nonetheless. Drivers with low ratings can be expelled from on-demand taxi services. This unfairness is compounded to the extent that drivers make large investments in their cars, insurance and fuel. Making drivers, who basically invested in a franchise, vulnerable to expulsion from a system because of unfair ratings seems to me to be a potential source of dissention or even litigation. Another concern associated with the taxi app business model is that drivers only have 15 seconds to respond to notices of pick up opportunities. Drivers that fail to respond in such tight windows lose the business. Repeat failures to make timely responses can result in temporary suspensions. This pressure, and related distractions associated with interacting with handsets, is applied simultaneously with all of the challenges of navigating traffic in a variety of weather conditions. Foremost, this is a driving hazard that imperils everyone in the vicinity. It also ties in with the ratings systems because drivers are only rated on the rides they complete. Drivers who claim rides but abandon the customer if it looks like the pickup will be delayed have no ratings risk. Paradoxically, no ratings result in the worst customer service as passengers end up stranded.

A lot of kids these days like to play games. But now they want to make them. And it’s difficult, because not many kids know where to go to find out how to make a program. I mean, for soccer, you could go to a soccer team, for violin, you could get lessons for a violin. But what if you want to make an app? Where do you go to find out how to make an app?

Users turned on their phones and went straight to WeChat to chat with friends, read their posts, and install apps within WeChat, effectively making it an alternate operating system.

leanness is a methodology, not a goal. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. You could build the best version of an app that lets people order toilet paper from their iPhone. But iteration without a bold plan won’t take you from 0 to 1.