App Features Quotes

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

When he reached her Kindle app, she instantly realized she had made a mistake. She reached for the phone. "Wait—" "What's this?" He took a step back, holding the phone out of her reach. "Are these books?" He squinted down at the screen. Her face was suddenly so hot she felt like she was on fire. She felt like she had just been caught in a lie. "I—um—please don't click on—" She scrambled to get her phone again, but he simply moved out of the way again, keeping it out of her grasp. "The Lusty Minotaur?" He took another step out of her reach. "I Married An Alien Raccoon Warlord From Mars?" Erik cackled. "Oh, do tell. Is this what counts as literature these days?

Shifting to an outcome mindset is harder than it looks. We spend most of our time talking about outputs. So, it’s not surprising that we tend to confuse the two. Even when teams intend to choose an outcome, they often fall into the trap of selecting an output. I see teams set their outcome as “Launch an Android app” instead of “Increase mobile engagement” or “Get to feature parity on the new tech stack” instead of “Transition customer to the new tech stack.

As Harris argues, these companies didn’t invest the massive resources necessary to perfect this auto-tagging feature because it was somehow crucial to their social network’s usefulness. They instead made this investment so they could significantly increase the amount of addictive nuggets of social approval that their apps could deliver to their users.

One odd result of allowing super-enhancements could be that children will become like iPhones: a new version will come out every few years with better features and apps. Will children as they age feel that they are becoming obsolete? That their eyes don’t have the cool triple-lens enhancements that are engineered into the latest version of kids? Fortunately, these are questions we can ask for amusement but not for an answer.

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Jobs spent part of every day for six months helping to refine the display. “It was the most complex fun I’ve ever had,” he recalled. “It was like being the one evolving the variations on ‘Sgt. Pepper.’ ” A lot of features that seem simple now were the result of creative brainstorms. For example, the team worried about how to prevent the device from playing music or making a call accidentally when it was jangling in your pocket. Jobs was congenitally averse to having on-off switches, which he deemed “inelegant.” The solution was “Swipe to Open,” the simple and fun on-screen slider that activated the device when it had gone dormant. Another breakthrough was the sensor that figured out when you put the phone to your ear, so that your lobes didn’t accidentally activate some function. And of course the icons came in his favorite shape, the primitive he made Bill Atkinson design into the software of the first Macintosh: rounded rectangles. In session after session, with Jobs immersed in every detail, the team members figured out ways to simplify what other phones made complicated. They added a big bar to guide you in putting calls on hold or making conference calls, found easy ways to navigate through email, and created icons you could scroll through horizontally to get to different apps—all of which were easier because they could be used visually on the screen rather than by using a keyboard built into the hardware.

Software tends to be either so powerful that its wealth of features is buried to all but the most intrepid explorers (think Excel) or so specific that it sacrifices features for increased usability, essentially doing few things very well (think mobile apps). In both cases, they force you to operate within a framework of their choosing. This is the main challenge with many productivity systems: They struggle to address the limitless variability and evolutionary nature of our individual needs. Notebooks, in contrast, are beholden to their authors. Their function is limited only by the imagination of their owner.

It was a wake-up call to me to learn that Airbnb was by no means unique: Instagram started as a location-based social network called Burbn (which had an optional photo feature). It attracted a core group of users and more than $500,000 in funding. And yet the founders realized that its users were flocking to only one part of the app—the photos and filters. They had a meeting, which one of the founders recounts like this: “We sat down and said, ‘What are we going to work on next? How are we going to evolve this product into something millions of people will want to use? What is the one thing that makes this product unique and interesting?’”7 The service soon retooled to become Instagram as we know it: a mobile app for posting photos with filters. The result? One hundred thousand users within a week of relaunching. Within eighteen months, the founders sold Instagram to Facebook for $1 billion. I know that seems simple, that the marketing lesson from Instragram is that they made a product that was just awesome. But that’s good news for you—it means there’s no secret sauce, and the second your product gets to be that awesome, you can see similar results. Just look at Snapchat, which essentially followed the same playbook by innovating in the mobile photo app space, blew up with young people, and skyrocketed to a $3.5-billion-dollar valuation with next-to-no marketing.

This is an important tool that is unique to networked products. Traditional products that lack networks often struggle with this, because they rely on spammy emails, discounts, and push notifications to entice users back. This usually doesn’t work, and company-sent communications rank among the lowest clickthrough rate messages. Networked products, on the other hand, have the unique capability to reactivate these users by enlisting active users to bring them back. Even if you don’t open the app on a given day, other users in the network may interact with you—commenting or liking your past content, or sending you a message. Getting an email notification that says your boss just shared a folder with you is a lot more compelling than a marketing message. A notification that a close friend just joined an app you tried a month ago is a lot more engaging than an announcement about new features. And the more dense the network is around a churned user, the more likely they are to receive this type of interaction.

Choosing an output as an outcome. Shifting to an outcome mindset is harder than it looks. We spend most of our time talking about outputs. So, it’s not surprising that we tend to confuse the two. Even when teams intend to choose an outcome, they often fall into the trap of selecting an output. I see teams set their outcome as “Launch an Android app” instead of “Increase mobile engagement” or “Get to feature parity on the new tech stack” instead of “Transition customer to the new tech stack.” A good place to start is to make sure your outcome represents a number even if you aren’t sure yet how to measure it. But even then, outputs can creep in. I worked with a team that helped students choose university courses who set their outcome as “Increase the number of course reviews on our platform.” When I asked them what the impact of more reviews was, they answered, “More students would see courses with reviews.” That’s not necessarily true. The team could have increased the number of reviews on their platform, but if they all clustered around a small number of courses, or if they were all on courses that students didn’t view, they wouldn’t have an impact. A better outcome is “Increase the number of course views that include reviews.” To shift your outcome from less of an output to more of an outcome, question the impact it will have.

Social networks including Facebook, Twitter and Pinterest took a step closer to offering ecommerce on their own platforms this week, as the battle to win over retailers hots up. Facebook announced on Thursday it is trialling a “buy” button to allow people to purchase a product without ever leaving the social network’s app. The initial test, with a handful of small and medium-sized businesses in the US, could lead to more ecommerce companies buying adverts on the network. It could also allow Facebook to compile payment information and encourage people to make more transactions via the platform as it would save them typing in card numbers on smartphones. But the social network said no credit or debit card details will be shared with other advertisers. Twitter acquired CardSpring, a payments infrastructure company, this week for an undisclosed price as part of plans to feature more ecommerce around live events or, as it puts it, “in-the-moment commerce experiences”. CardSpring connects payment details with loyalty cards and coupons for transactions online and in stores. The home of the 140-character message hired Nathan Hubbard, former chief executive of Ticketmaster, last year to work on creating an ecommerce product. It has since worked with Amazon, to allow people to add things to their online basket by tweeting, and with Starbucks to encourage people to tweet to buy a coffee for a friend.

The Model S also offered a way to fix issues in a manner that people had never before encountered with a mass-produced car. Some of the early owners complained about glitches like the door handles not popping out quite right or their windshield wipers operating at funky speeds. These were inexcusable flaws for such a costly vehicle, but Tesla typically moved with clever efficiency to address them. While the owner slept, Tesla’s engineers tapped into the car via the Internet connection and downloaded software updates. When the customer took the car out for a spin in the morning and found it working right, he was left feeling as if magical elves had done the work. Tesla soon began showing off its software skills for jobs other than making up for mistakes. It put out a smartphone app that let people turn on their air-conditioning or heating from afar and to see where the car was parked on a map. Tesla also began installing software updates that imbued the Model S with new features. Overnight, the Model S sometimes got new traction controls for hilly and highway driving or could suddenly recharge much faster than before or possess a new range of voice controls. Tesla had transformed the car into a gadget—a device that actually got better after you bought it. As Craig Venter, one of the earliest Model S owners and the famed scientist who first decoded man’s DNA, put it, “It changes everything about transportation. It’s a computer on wheels.” The

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Everyone around here thinks features are important, because they can see them in their app, on the web page, or in the API. But no one seems to realize how important the build process is. Developers cannot be productive without a great build, integration, and test process.

Mind-mapping involves drawing a visual outline of your book on a large sheet of paper. You start in the middle with the core topic and then spider out to all of the sub-sections. For instance, with this book, I’d put Buy Buttons in the middle with lines connecting to Sharing Economy Platforms, Marketplaces to Sell Your Skills, and Marketplaces to Sell Physical Products. From there, I’d add the next layer. For instance, I’d add Ridesharing Platforms and Home Sharing Platforms and connect those to Sharing Economy Platforms. Off Ridesharing Platforms, I’d connect Uber and Lyft. In this way, you can create a visual map of your entire book before you even write your first words.

Bitcoin isn’t the only cryptocurrency in town. There are well over 2000 competing cryptocurrencies, known as altcoins,[410] each with its own features, mining algorithms, and (in some cases) blockchains. Some are specialized for particular kinds of payments, others aim to build a platform for apps, and others just seek to improve on Bitcoin’s flaws. Altcoins have gotten bigger and bigger over time — Bitcoin controlled 90% of the cryptocurrency market back in 2015 but just over 60% at the time of writing.

Todo.ly is an online to-do list and task manager. The founders had a goal to reach millions of new users and make Todo.ly widely available as a web application. They succeeded in securing a partnership with Google Chrome and were able to leverage their 200 million user database to help them achieve their one-year growth goal in just three weeks: ● 1000% increase in average daily traffic ● 780% increase in user base ● 400,000 new tasks each month The key was that the Chrome platform was brand new and the Todo.ly application was submitted three to four months prior its launch date. As the Todo.ly app was exactly what Google was looking for to add to the Chrome Webstore, they have contacted the founders and asked for an integrated two clicks login through Google OpenID. Todo.ly has implemented that and became featured from day one. There was a huge marketing campaign around the Chrome Webstore, TV spots, prints, and press conference. Peter Varadi, the founder of Todo.ly, shared his advice based on his personal experience: “Look for new waves of technology, new platforms that are expected to be used by a massive number of people and try to be on that platform as one of first.” In Todo. ly case, it was clearly visible that Chrome had 200 million users already and when they launched their webstore, they would obviously put it front of all their users. Google needed web apps to fill their webstore for the launch and they opened the app submission process a few months earlier. That was a timely opportunity for Todo.ly to jump in. What could be your new wave and chance?

Back in 2011, as the smartphone space came to dominate the tech sector, Tencent launched its mobile messaging app WeChat. According to a Business Insider profile, although it started as a simple, WhatsApp-like service, “it grew explosively as it expanded into a kind of super-app that takes the place of Uber, GrubHub, Venmo, Craigslist, and a whole bunch of other services.”16 This super-app structure began in 2017, when WeChat launched its Mini Program or Mini-app feature, which allows developers to build pre-approved lightweight apps that are embedded within WeChat and function as an extension of it. The mini-apps proved incredibly popular as they allowed customers to use external services with just four clicks and without leaving WeChat or downloading a new app.

In 2012, Google Maps had become the premier provider of mapping services and location data for mobile phone users. It was a popular feature on Apple’s iPhone. However, with more consumer activity moving to mobile devices and becoming increasingly integrated with location data, Apple realized that Google Maps was becoming a significant threat to the long-term profitability of its mobile platform. There was a real possibility that Google could make its mapping technology into a separate platform, offering valuable customer connections and geographic data to merchants, and siphoning this potential revenue source away from Apple. Apple’s decision to create its own mapping app to compete with Google Maps made sound strategic sense—despite the fact that the initial service was so poorly designed that it caused Apple significant public embarrassment. The new app misclassified nurseries as airports and cities as hospitals, suggested driving routes that passed over open water (your car had better float!), and even stranded unwary travelers in an Australian desert a full seventy kilometers from the town they expected to find there. iPhone users erupted in howls of protest, the media had a field day lampooning Apple’s misstep, and CEO Tim Cook had to issue a public apology.19 Apple accepted the bad publicity, likely reasoning that it could quickly improve its mapping service to an acceptable quality level—and this is essentially what has happened. The iPhone platform is no longer dependent on Google for mapping technology, and Apple has control over the mapping application as a source of significant value.

A TikTok clone app script is a pre-built software solution that allows you to create a short-form video sharing app that is similar to TikTok in terms of features and functionality. TikTok clone scripts are typically much less expensive than developing a custom app from scratch, and they can be deployed quickly, allowing you to launch your video sharing app in a short amount of time. TikTok clone scripts are highly customizable, allowing you to tailor the platform to your specific needs. For example, you can change the branding of the app, add or remove features, and integrate your own monetization strategies. Here are some of the key features that you should look for in a TikTok clone app script: • Video recording and editing: The script should allow users to record and edit short-form videos. Editing features should include trimming, cropping, adding music and effects, and more. • Social features: The script should include social features such as following other users, liking and commenting on videos, and creating and participating in challenges. • Content moderation: The script should have robust content moderation systems in place to prevent the spread of harmful or offensive content. • Monetization options: The script should support a variety of monetization options, such as in-app advertising, subscription fees, and virtual goods. Once you have chosen a TikTok clone app script, you will need to work with a development team to customize the script and deploy your app. The development team will also help you to set up your monetization strategies and launch your app on the App Store and Google Play.

Facebook’s products routinely garnered higher growth rates at the expense of content quality and user safety. Features that produced marginal usage increases were disproportionately responsible for spam on WhatsApp, the explosive growth of hate groups, and the spread of false news stories via reshares, he wrote.

How to Build a Mobile App with React Native With the continuous evolution of web applications, real-time apps, and hybrid apps, the companies want faster development and easy maintenance for their app. Due to high-end technologies, the React Native app development has earned its significance in bringing all of these together within the limited budget of the companies. Overview of React Native As the React Native is based on the React framework, it is good for React Native app development to follow the same. In addition to that, React Native has separate APIs for both the platforms, it allows development for both Android and iOS in the single app, and most importantly, it is free and open-source. Facebook’s React Native Developing apps that run on the different operating systems with one tool, especially mobile devices, would be a great advantage to the developers. Therefore, the React Native development by Facebook is one of the best ways to build apps that are scalable and flexible. The Android App Development with React Native With the number of active Android users, it has created more value to the companies in developing the apps for android mobile devices. Working with React Native In React Native, the developers have a lot of responsibilities. They do not need to write the code manually, as React Native automatically generates the code for the mobile app development. This is the reason why the developers need to focus more on the UX of the app. There are several UX aspects that are required for a development, such as the native code, the visual aesthetics, the technical and back-end aspects. All these aspects would be added together to design the user interface. This is why the React Native app development becomes quite important. The creation of the native code, design, and other technical aspects make React Native a valuable tool for developers and non-developers. Benefits of React Native React Native helps in building a complete native mobile app without any coding skills. The beautiful library creates responsive and interactive web apps from all the simple mobile web components and thus increases the creation of high-quality applications. React Native is a part of web development in its new form with its development of new concepts in application. It uses the native functionality of an operating system so that all of the advanced concepts of web development can be applied to mobile apps. This makes React Native a preferred platform for apps which are made specifically for Android and iOS. With React Native, the companies can develop a beautiful and efficient app in less time without having to spend too much time. Conclusion As stated in the above results of mobile app development, the UI remains the most important part of a mobile app. All developers are in love with different UI frameworks and libraries. As for this topic, given below are some of the great reasons to select React Native as a UI framework: It’s the only full-stack UI framework from Facebook. More than 20 frameworks have appeared, and React Native is the only one that was born out of Facebook. Features like rendering into the DOM, XHR, Native Embedding, data persistence, offline support and more. Although React Native is more than capable of tackling many challenges, it still falls short of some modern technologies like HOCs and Server-side Rendering (SSR).

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On the positive side, perhaps the best example of a creative and (potentially) helpful use of AI is Chat2024, an AI-powered chatbot that serves as a stand-in for each candidate. This gives any visitor to Chat2024.com the ability to ask any candidate any question you want. Through the site, you can carry on a conversation with each candidate just as you’d engage a friend over any other messaging app. The AI has been programmed with everything it needs to field any question, even answering in the voice, tone, and attitude of each candidate (mostly). The company behind Chat2024 is also developing a voice feature that will allow people to engage in a voice conversation with each candidate’s AI avatar, which will have a voice eerily close to the real thing. I tried Chat2024 soon after it launched, and the results were interesting, to say the least. I can see some real value here for voter education … but I can also see how tools like this could go horribly wrong. We’ve opened a Pandora’s Box, and there’s no going back. Obviously, the big potential danger with a tool like Chat2024 is that these answers are not actually coming from a candidate. The AI is using all the information at its disposal to approximate what it thinks the candidate would say in response to each question. But, as anyone who’s played around with ChatGPT and other AI-powered search engines knows, sometimes the AI is just … wrong. Sometimes, woefully so.

I have a message on Snapflash. I downloaded that app about four months ago—I heard about the kids at school using it, because it has the feature of text messages and images disappearing exactly sixty seconds after you open them.

Instead of blindly making content in a spray-and-pray manner, you can first narrow in on: Your creative unit (such as a standard TikTok video, as opposed to a carousel or photo) Your creative format (such as filming a TikTok video with “pov: you’re a girl dad” in the title), and Platform features you want to use (such as TikTok’s content creation tools to type out the title in-app, as opposed to adding it through a different video editing software).

Does It “Really” Need to Be an Email? By this point, you’ve probably figured out that I love email. Well, in spite of my love for email marketing, not every communication needs to be an email. In fact, there are times when emails really aren’t the best solution. So, if not email, what else? Other solutions include: In-App messages like popups, sidebars, site notifications, chat messages, browser or push notifications, desktop notifications, text messages, and even product tours and onboarding flows. Email is great when the user isn’t currently using your product. It’s great to drive them back in, but when they are right there using your product, you can’t expect them to be checking their emails at the same time. Before setting up a new email campaign, ask yourself if email is the best way to achieve your objective and drive the user behavior you seek. Maybe a popup or site notification would be more effective. Users can’t typically unsubscribe from popups, sidebars, site notifications, chat messages, or onboarding flows. They are usually better embedded into your app and more contextual. Because of this, they tend to reach users more directly than email can. That means that they can often be more effective to influence user behaviors. Push notifications, desktop notifications, and text messages still have some novelty to them. They can also reach users in different contexts from email. Although sometimes it’s better to use a different communication type, sometimes combining email with other options is the best way to go. For this reason, it’s important to consider the mix. For example, an email followed on-site by an In-App message, or an onboarding flow followed by an email summing up the process may be more effective than a single email. It will allow you to follow up on user actions, and make it really clear what needs to get done. By breaking down the steps one at a time, there’s more chances for users to learn. At LANDR, we often followed feature launch emails on-site with In-App messages. This helped to keep communications simple and goal-focused (one goal per message). The email was about getting people in the product, while the In-App message was about getting them to engage with the product. This approach allows you to evaluate and optimize each step of the process independently. Automation platforms like Intercom, ActiveCampaign and HubSpot generally allow you to combine messaging types. If your platform doesn’t currently have site messaging or onboarding functionalities, you may have to use multiple tools in conjunction in order to maximize results. This will make it trickier to track pacing, sequencing, and goals but it isn’t impossible. You also need to consider tracking effort when adding new communication types to your mix. As your program becomes more complex, it can be easy to lose track of the overall user experience: Are your users getting spammed? Are you creating a disjointed customer experience? Test things from your users’ perspective. Keep an eye out for social media messages and support requests as you do. In the next chapter we will look at setting up automations to minimize issues and maximize outcomes.

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The Instagram versus Hipstamatic story is perhaps the canonical example of a strategy made famous by Chris Dixon’s 2015 essay “Come for the tool, stay for the network.” Chris writes: A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.” The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.40 There are many other examples across many sectors beyond photo apps: The Google Suite provides stand-alone tools for people to create documents, spreadsheets, and presentations, but also network features around collaborative editing, and comments. Games like Minecraft or even classics like Street Fighter can be played in single-player mode where you play against the computer, or multiplayer mode where you play with friends. Yelp started out effectively as a directory tool for people to look up local businesses, showing addresses and phone numbers, but the network eventually built out the database of photos and reviews. LinkedIn started as a tool to put your resume online, but encouraged you to build up your professional network over time. “Come for the tool, stay for the network” circumvents the Cold Start Problem and makes it easier to launch into an entire network—with PR, paid marketing, influencers, sales, or any number of tried-and-true channels. It minimizes the size requirement of an atomic network and in turn makes it easy to take on an entire network. Whether it’s photo-sharing apps or restaurant directories, in the framework of the Cold Start Theory, this strategy can be visualized. In effect, a tool can be used to “prop up” the value of the network effects curve when the network is small.

My friend Bangaly Kaba, formerly head of growth at Instagram, called this idea the theory of “Adjacent Users.” He describes his experience at Instagram, which several years post-launch was growing fast but not at rocketship speed: When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products, that would be viewed as an amazing success, but for a viral social product like Instagram, linear growth doesn’t cut it. Over the next 3 years, the growth team and I discovered why Instagram had slowed, developed a methodology to diagnose our issues, and solved a series of problems that reignited growth and helped us get to over a billion users by the time I left. Our success was anchored on what I now call The Adjacent User Theory. The Adjacent Users are aware of a product and possibly tried using it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. While Instagram had product-market fit for 400+ million people, we discovered new groups of billions of users who didn’t quite understand Instagram and how it fit into their lives.67 In my conversations with Bangaly on this topic, he described his approach as a systematic evaluation of the network of networks that constituted Instagram. Rather than focusing on the core network of Power Users—the loud and vocal minority that often drive product decisions—instead the approach was to constantly figure out the adjacent set of users whose experience was subpar. There might be multiple sets of nonfunctional adjacent networks at any given time, and it might require different approaches to fix each one. For some networks, it might be the features of the product, like Instagram not having great support for low-end Android apps. Or it might be because of the quality of their networks—if the right content creators or celebrities hadn’t yet arrived. You fix the experience for these users, then ask yourself again, who are the adjacent users? Then repeat. Bangaly describes this approach: When I started at Instagram, the Adjacent User was women 35–45 years old in the US who had a Facebook account but didn’t see the value of Instagram. By the time I left Instagram, the Adjacent User was women in Jakarta, on an older 3G Android phone with a prepaid mobile plan. There were probably 8 different types of Adjacent Users that we solved for in-between those two points. To solve for the needs of the Adjacent User, the Instagram team had to be nimble, focusing first on pulling the audience of US women from the Facebook network. This required the team to build algorithmic recommendations that utilized Facebook profiles and connections, so that Instagram could surface friends and family on the platform—not just influencers. Later on, targeting users in Jakarta and in other developing countries might involve completely different approaches—refining apps for low-end Android phones with low data connections. As the Adjacent User changes, the strategy has to change as well.

It’s not just workplace collaboration tools that have higher conversion rates, it’s also networked products like marketplaces and app stores—though for different reasons. When more sellers are part of a marketplace, there’s more selection, availability, and comprehensive reviews/ratings—meaning people are more likely to find what they want, and each session is more likely to convert into a purchase. Social platforms often monetize users by providing social status, but status has value when there’s more people in a network. For example, on Tinder, users can send a “Super Like,” which lets a potential match know that you really like them. A feature like this is most useful once there’s a rich network of potential suitors and matches, giving users more of a reason to try to stand out. Same with virtual goods in multiplayer games like Fortnite, which has generated hundreds of millions in revenue on “emotes”—the virtual dances that differentiate a player. This only holds value if many of your friends play and appreciate the premium emotes you’ve purchased. As a result, a more developed network creates an incentive for people to invest in their standing within the game—this is the Economic Effect at work.

For Facebook, the acquisition was crucial. While people were escaping the watchful eye of their governments, they were unwittingly giving Facebook competitive intelligence. Once Facebook purchased the VPN company, they could look at all the traffic flowing through the service and extrapolate data from it. They knew not only the names of the apps people were playing with, but also how long they spent using them, and the names of the app screens they spent time on—and so, for example, could know if Snapchat Stories was taking off versus some other Snapchat feature. It helped them see which competitors were on the rise before the press did.

Overcrowding works in a different way for creators than for viewers. For creators, the problem becomes—how do you stand out? How do you get your videos watched? This is particularly acute for new creators, who face a “rich get richer” phenomenon. Across many categories of networked products, when early users join a network and start producing value, algorithms naturally reward them—and this is a good thing. When they do a good job, perhaps they earn five-star ratings, or they quickly gain lots of followers. Perhaps they get featured, or are ranked highly in popularity lists. This helps consumers find what they want, quickly, but the downside is that the already popular just get more popular. Eventually, the problem becomes, how does a new member of the network break in? If everyone else has millions of followers, or thousands of five-star reviews, it can be hard. Eugene Wei, former CTO of Hulu and noted product thinker, writes about the “Old Money” in the context of social networks, arguing that established networks are harder for new users to break into: Some networks reward those who gain a lot of followers early on with so much added exposure that they continue to gain more followers than other users, regardless of whether they’ve earned it through the quality of their posts. One hypothesis on why social networks tend to lose heat at scale is that this type of old money can’t be cleared out, and new money loses the incentive to play the game. It’s not that the existence of old money or old social capital dooms a social network to inevitable stagnation, but a social network should continue to prioritize distribution for the best content, whatever the definition of quality, regardless of the vintage of user producing it. Otherwise a form of social capital inequality sets in, and in the virtual world, where exit costs are much lower than in the real world, new users can easily leave for a new network where their work is more properly rewarded and where status mobility is higher.75 This is true for social networks and also true for marketplaces, app stores, and other networked products as well. Ratings systems, reviews, followers, advertising systems all reinforce this, giving the most established members of a network dominance over everyone else. High-quality users hogging all of the attention is the good version of the problem, but the bad version is much more problematic: What happens, particularly for social products, when the most controversial and opinionated users are rewarded with positive feedback loops? Or when purveyors of low-quality apps in a developer platform—like the Apple AppStore’s initial proliferation of fart apps—are downloaded by users and ranked highly in charts? Ultimately, these loops need to be broken; otherwise your network may go in a direction you don’t want.

The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.84 Because Buffett generally invests in low-tech companies like See’s Candies or Coca-Cola, the moat he refers to is often a strong brand or a unique business model. For software products with network effects, a strong moat means something different: how much effort, time, and capital does it take to replicate a product’s features and its network? In the modern era, cloning software features is usually not the hard part—replicating the complete functionality of a Slack or Airbnb might take time, but it is tractable. It’s the difficulty of cloning their network that makes these types of products highly defensible. I’ll use an example to think through the competitive moat. Let’s start from first principles, with an example of Airbnb trying to launch in a new city with no competitors in sight. As the early Airbnb team described, the Cold Start Problem lies in the difficulty of launching a new city to a Tipping Point of over 300 listings with 100 reviews. This requires real effort, because the minimum network size is quite large—contrasted to many other network types like communication apps, which might only require two or three people to get started. But once Airbnb has reached Escape Velocity in a market, the Cold Start Problem creates the defense against new entrants.

If a networked product can begin to win over a series of networks faster than its competition, then it develops an accumulating advantage. These advantages, naturally, manifest as increasing network effects across customer acquisition, engagement, and monetization. Smaller networks might unravel and lose their users, who might switch over. Naturally, it becomes important for every player to figure out how to compete in this type of high-stakes environment. But how does the competitive playbook work in a world with network effects? First, I’ll tell you what it’s not: it’s certainly not a contest to see who can ship more features. In fact, sometimes the products seem roughly the same—just think about food-delivery or messaging apps—and if not, they often become undifferentiated since the features are relatively easy to copy. Instead, it’s often the dynamics of the underlying network that make all the difference. Although the apps for DoorDash and Uber Eats look similar, the former’s focus on high-value, low-competition areas like suburbs and college towns made all the difference—today, DoorDash’s market share is 2x that of Uber Eats. Facebook built highly dense and engaged networks starting with college campuses versus Google+’s scattered launch that built weak, disconnected networks. Rarely in network-effects-driven categories does a product win based on features—instead, it’s a combination of harnessing network effects and building a product experience that reinforces those advantages. It’s also not about whose network is bigger, a counterpoint to jargon like “first mover advantage.” In reality, you see examples of startups disrupting the big guys all the time. There’s been a slew of players who have “unbundled” parts of Craigslist, cherry-picking the best subcategories and making them apps unto themselves. Airbnb, Zillow, Thumbtack, Indeed, and many others fall into this category. Facebook won in a world where MySpace was already huge. And more recently, collaboration tools like Notion and Zoom are succeeding in a world where Google Suite, WebEx, and Skype already have significant traction. Instead, the quality of the networks matters a lot—which makes it important for new entrants to figure out which networks to cherry-pick to get started, which I’ll discuss in its own chapter.

A well-organized revolt by the major members of its hard side can kill a product entirely. Twitter once bought an app called Vine for a reported $30 million. It let users create and view six-second looping video clips—it was ahead of its time, and not dissimilar from the insights behind TikTok. Like many social apps, the most popular content creators became very successful, and they were important to attract an audience. Unfortunately, a few years in, more than a dozen of the top content creators organized a revolt: Led by creators Marcus Johns and Piques, the group pitched an idea: If Vine paid each star $1.2 million and changed certain features of the app, each creator would post 12 Vines per month. Otherwise, all 18 would leave the platform. “We were driving billions of views—billions—before we left,” DeStorm Power explained of the monetary request.69 Vine turned down the plan, and a few years later, the service was shuttered. The hard side is worth the effort to cultivate. The most successful and prolific members of this side of the network also provide the highest level of service, are willing to make the investments to scale their impact, and ultimately become the defensible backbone of the network—assuming they can be retained. In Uber’s case, the power drivers represented the top 15 percent of drivers but constituted over 40 percent of our trips. They were also among the safest and most highly rated drivers—after all, it was their primary source of income.

In other words, not all networked products experience context collapse as rapidly as others. When users are able to group themselves, they prove particularly resilient. Facebook Groups provide separate smaller and more disjointed spaces away from the main newsfeed, as do Snap Stories as a complement to the app’s 1:1 photo messaging features—both provide a network within a network that can hold its own context. Instagram’s usage patterns include “finstas”—secondary and tertiary accounts—where different content can be shared. Each has different sets of followers attached to them, so that photos can be posted away from the prying eyes of parents and bosses.

When examined through the lens of Meerkat’s Law and the central framework of this book, it is obvious why the resulting networks generated by big launches are weak. You’d rather have a smaller set of atomic networks that are denser and more engaged than a large number of networks that aren’t there. When a networked product depends on having other people in order to be useful, it’s better to ignore the top-line aggregate numbers. Instead, the quality of the traction can only be seen when you zoom all the way into the perspective of an individual user within the network. Does a new person who joins the product see value based on how many other users are already on it? You might as well ignore the aggregate numbers, and in particular the spike of users that a new product might see in its first days. As Eric Ries describes in his book The Lean Startup, these are “vanity metrics.” The numbers might make you feel good, especially when they are going up, but it doesn’t matter if you have a hundred million users if they are churning out at a high rate, due to a lack of other users engaging. When networks are built bottom-up, they are more likely to be densely interconnected, and thus healthier and more engaged. There are multiple reasons for this: A new product is often incubated within a subcommunity, whether that’s a college campus, San Francisco techies, gamers, or freelancers—as recent tech successes have shown. It will grow within this group before spreading into other verticals, allowing time for its developers to tune features like inviting or sharing, while honing the core value proposition. Once a new networked product is spreading via word of mouth, then each user is likely to know at least one other user already on the network. By the time it reaches the broader consciousness, it will be seen as a phenomenon, and top-down efforts can always be added on to scale a network that’s already big and engaged. If Big Bang Launches work so poorly in general, why do they work for Apple? This type of launch works for Apple because their core offerings can stand alone as premium, high-utility products that generally don’t need to construct new networks to function. At most, they tap into existing networks like email and SMS. Famously, Apple has not succeeded with social offerings like the now-defunct Game Center and Ping. The closest new networked product they’ve launched is arguably the App Store, but even that was initially not in Steve Jobs’s vision for the phone.87 Most important, though, you aren’t Apple. So don’t try to copy them without having their kinds of products.

Over the years, Facebook has executed an effective playbook that does exactly this, at scale. Take Instagram as an example—in the early days, the core product tapped into Facebook’s network by making it easy to share photos from one product to the other. This creates a viral loop that drives new users, but engagement, too, when likes and comments appear on both services. Being able to sign up to Instagram using your Facebook account also increases conversion rate, which creates a frictionless experience while simultaneously setting up integrations later in the experience. A direct approach to tying together the networks relies on using the very established social graph of Facebook to create more engagement. Bangaly Kaba, formerly head of growth at Instagram, describes how Instagram built off the network of its larger parent: Tapping into Facebook’s social graph became very powerful when we realized that following your real friends and having an audience of real friends was the most important factor for long-term retention. Facebook has a very rich social graph with not only address books but also years of friend interaction data. Using that info supercharged our ability to recommend the most relevant, real-life friends within the Instagram app in a way we couldn’t before, which boosted retention in a big way. The previous theory had been that getting users to follow celebrities and influencers was the most impactful action, but this was much better—the influencers rarely followed back and engaged with a new user’s content. Your friends would do that, bringing you back to the app, and we wouldn’t have been able to create this feature without Facebook’s network. Rather than using Facebook only as a source of new users, Instagram was able to use its larger parent to build stronger, denser networks. This is the foundation for stronger network effects. Instagram is a great example of bundling done well, and why a networked product that launches another networked product is at a huge advantage. The goal is to compete not just on features or product, but to always be the “big guy” in a competitive situation—to bring your bigger network as a competitive weapon, which in turn unlocks benefits for acquisition, engagement, and monetization. Going back to Microsoft, part of their competitive magic came when they could bring their entire ecosystem—developers, customers, PC makers, and others—to compete at multiple levels, not just on building more features. And the most important part of this ecosystem was the developers.

The Game-Changer in Diabetes Management: Continuous Glucose Monitors Continuous Glucose Monitors (CGMs) have revolutionized diabetes management, offering real-time insights into blood sugar levels like never before. In this article, we'll delve into the significance of CGMs, their benefits, and why they are a game-changer for individuals living with diabetes. Understanding Continuous Glucose Monitors Continuous Glucose Monitors are wearable devices that constantly monitor glucose levels in the interstitial fluid, providing users with real-time data on their blood sugar levels. Unlike traditional finger-prick tests, CGMs offer a continuous stream of information, allowing for proactive management of diabetes. Benefits of Continuous Glucose Monitors Real-Time Monitoring: CGMs offer instant feedback on blood sugar levels, enabling users to make informed decisions about their diet, medication, and lifestyle choices. Early Detection of Trends: CGMs track glucose trends over time, allowing users to identify patterns and adjust their management strategies accordingly. Improved Diabetes Management: With continuous monitoring, individuals can better manage their blood sugar levels, reducing the risk of hyperglycemia and hypoglycemia episodes. Enhanced Quality of Life: CGMs provide greater freedom and flexibility, reducing the need for frequent finger pricks and offering peace of mind to individuals and their caregivers. Why CGMs Are a Game-Changer Precision Medicine: Continuous Glucose Monitors enable personalized diabetes management by providing individualized insights into glucose fluctuations and responses to various factors. Empowerment Through Data: CGMs empower users with valuable data, enabling them to take control of their health and make informed decisions in collaboration with healthcare providers. Continuous Innovation: Advancements in CGM technology, such as improved accuracy and connectivity features, continue to enhance the user experience and expand the capabilities of these devices. Integration with Digital Health Ecosystem: CGMs seamlessly integrate with mobile apps and other digital health platforms, facilitating data sharing, remote monitoring, and telehealth consultations. Conclusion Continuous Glucose Monitors represent a significant advancement in diabetes management, offering real-time insights, personalized care, and improved quality of life for individuals living with diabetes. As technology continues to evolve, CGMs will play an increasingly vital role in empowering individuals to live healthier, more active lives while effectively managing their condition.

Instander is a modified version of the Instagram app, designed to provide additional features and customization options beyond what is available in the official Instagram application. Users may be attracted to Instander.

Capturing excerpts from emails: Most popular notes apps include a feature that allows you to forward any email to a special address, and the full text of that email (including any attachments) will be added to your notes.

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2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the form of time spent on public and media relations. Favorable press mentions, hot viral videos, and featured App Store placements are all effective ways to gain attention. Companies may be lulled into thinking that related downloads or sales spikes signal long-term success, yet awareness generated by earned triggers can be short-lived. For earned triggers to drive ongoing user acquisition, companies must keep their products in the limelight — a difficult and unpredictable task.

LEADERSHIP | Intuit’s CEO on Building a Design-Driven Company Brad Smith | 222 words Although 46 similar products were on the market when Intuit launched Quicken, in 1983, it immediately became the market leader in personal finance software and has held that position for three decades. That’s because Quicken was so well designed that using it is intuitive. But by the time Smith became CEO, in 2008, the company had become overly focused on adding incremental features that delivered ease of use but not delight. What was missing was an emotional connection with customers. He and his team set out to integrate design thinking into every part of Intuit. They changed the layout of the office, reduced the number of cubes, and added more collaboration spaces and places for impromptu work. They increased the number of designers by nearly 600% and now hold quarterly design conferences. They bring in people who have created exceptionally designed products, such as the Nest thermostat and the Kayak travel website, to share insights with Intuit employees. The company acquired one start-up, called Mint, and collaborates with another, called ZenPayroll, to improve customer experience. Although most people don’t think of financial software as a category driven by emotion or design, Smith writes, Intuit’s D4D (“design for delight”) program has paid off. For example, its SnapTax app, inspired by consumers’ migration to smartphones, led one user to write, “I want this app to have my babies.

One example is how Amazon.com provides free gift wrapping in order to help track which books are purchased as gifts. At one point Amazon was not tracking the number of items sold as gifts; the company added the gift-wrapping feature to be able to track it. Another example is how consumers are given coupons so retailers can see, among other things, what newspapers their customers read. Inexpensive personal sensors and apps for smart devices are available for many types of measurement about human activity.

Yonomi   Yonomi rules are called "routines". I really like the user interface on the Yonomi app. As Yonomi is dedicated to automation on smart devices, they propose some specific services. When you signup, you can launch a discovery of your devices. It is way easier than checking each device available on the Yonomi platform to see if there is one you own. One of the other advantages of Yonomi was the ability to have several actions linked to one trigger but IFTTT recently did an update to propose the same features. Yonomi will have a simpler way to trigger routines than IFTTT. Because they have an Alexa skill, they let you use queries such as "Alexa, turn on [routines name]" or "Alexa, turn off [routines name]" which feels more natural than the trigger keyword from IFTTT.

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In nature, ecosystems consist of fauna and flora, climatic characteristics, soil conditions, geologic features, and a host of other interacting influences. Similarly, the precision medicine ecosystem is made of many interacting components, including patients, clinicians, researchers, laboratory services, CDS software, genomic databases, smartphones, servers, claims data, mobile apps, biobanks to store clinical specimens, and EHRs. EHRs need to serve as gateways to this ecosystem. And for the EHR to become an effective conduit, it needs a way to organize these diverse sources in a way that lets clinicians and patients make more effective diagnostic and treatment decisions.

Hello 2k Players! Get ready to be in your DND (Do Not Disturb) mode and sleepless nights because NBA 2K18 is here and it is here to stay. If you still do not have it, be sure to get hold of it as fast as you can. Also, continue reading if you would like to find out where to get and how to use the NBA 2K18 Locker Codes Generator for free! [Copy link to your browser to visit] ==>> nba2k18freevc.net There have been a lot of different look and set up. Small and intricate details are added but this just makes it even better. NBA2K18 still have the same general notion as what it continues to offer over the years, but those added details and new look makes it even better with a totally different feel. Great graphics as always plus a whole new lot of customizing your character. We will get to that in a little while. In NBA2K18, MyCareer now caps off and limits your character’s skill set and abilities, but there is a way out and improve. Increase your character’s skills and abilities like agility and play-making by practicing. Yes, you heard it right, practice, practice and more practice. There is a training room where you can either hang out to chill or train your character through shooting. By continuously playing, you will fill up a blue bar to unlock and go above that cap. In addition, NBA2K18 also offers traveling to different places and play in different courts. While changing location will surely entail loading in the game, NBA2K18 loading is quick. Given of course that you have a decent and stable internet connection. Gameplay is also a little bit different because now you can play any position you want, may it be Forward, Center, etc. Of course, depending on your player as well. Also, be sure to download the MyNBA2K18 app from iOS or Android store and login with the same account you use for NBA 2K18 for you to earn VC. You can use the app to start scanning your face, which will then be uploaded into your account to be used for your own character. Remember to complete the warm up challenges to start your NBA journey. NBA2K18 also offers League Pack Boxes which are available for purchase using VC (Virtual Currency). Another thing is that you can also unlock levels with your VC from Rookie to Pro to All Star to Superstar and then of course, Legend. Spend dollars acquire VC points which will then let you to upgrade attributes, unlock items and avail different packages. Do you want more NBA 2K18 Locker Codes? Now if you want or maybe in dire need of VCs and upgrade your gameplay, you may want to try our NBA 2K18 Locker Codes Generator for free. In case that you didn’t know, locker codes can unlock items, VCs and a lot more. The generated locker codes are highly suitable for these devices: Microsoft Windows, PlayStation 3, PlayStation 4, XBOX ONE and XBOX360. Again, this is for free and you can generate fresh, new, and unlimited locker codes. Note that we have also added security features in the NBA 2K18 Locker Codes Generator that will help ensure that it always stay as secure, safe from any viruses and untraceable from any game banns.

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Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.

Documentation: • Azure Websites Portal page for azure.microsoft.com documentation about Azure Websites. • Azure Websites, Cloud Services, and Virtual Machines Comparison Azure Websites as shown in this introduction is just one of three ways you can run web apps in Azure. Read this article for guidance on how to choose which one is right for your scenario. Like Websites, Cloud Services is a Platform as a Service (PaaS) feature of Azure. VMs are an Infrastructure as a Service (IaaS) feature. For an explanation of PaaS versus IaaS, see Chapter 6, “Data storage options.” Videos: • Scott Guthrie starts at Step 0 - What is the Azure Cloud OS? • Websites Architecture - with Stefan Schackow. • Windows Azure Websites Internals with Nir Mashkowski.

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Apple’s secret testers of the Watch say its biggest feature is saving time. Having to pull out your iPhone, unlock it and open an app if you receive a message or notification is surely the definition of a “first-world problem”.

So, you're a Rails shop? Take a Rails application you've actually built and deployed. Carve out some functional areas from the application: remove the search feature, or the customer order updater. Bundle up the app with all its assets, so that a single "vagrant up" gives a candidate an app that runs. Have them add back the feature you removed.

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the message to let people know you are indistractable. Customize an indistractable auto-reply using Apple’s Do Not Disturb While Driving feature. It’s worth noting that reclaiming your phone’s external triggers does require a bit of maintenance. For instance, every time we install a new app, we need to adjust its notifications

Salesforce and QuickBooks integration: the wrong audience I built many integrations for Connex, and Salesforce was one of my first. Intuit built one on their app store, but they later discontinued it. Here is why mine failed: Connex syncs ecommerce solutions. Amazon was one of our best sellers. Salesforce.com is a CRM, and this was a bad product fit for us. I had no understanding of the target audience. What features did they require? How much would they pay? Salesforce is geared towards medium and enterprise-level companies. We focused primarily on small businesses. The integration was difficult to build. Salesforce could hold orders, but users often added or removed fields. Our software had no logic to handle dynamically mapping fields. Each user’s Salesforce was different. Almost every user required a great deal of hand-holding. This is bad for a SaaS company. There were many technical issues. Users wanted features that I could not build. I built the integration because Salesforce has a large following, but my audience was just a subset of that group. How big your audience is, is anyone’s guess. We had a listing on Salesforce’s app store, but the listing failed to gather any traffic. I was unsure how many QuickBooks users required a Salesforce integration. There was a limited audience for this tool. The tool became a distraction because other products were selling much better. I had to raise the price of the integration because it took longer to set it up. This idea made my pricing more complicated, while my company is all about simplicity.

Why did Connex for QuickBooks Online succeed? Here are the reasons: I received free app store listings on Intuit’s website. My app was even on the first page of their store briefly. This drove large amounts of traffic to my site. I received free listings on many other sites before they started asking for a commission. I later pulled those listings, since the cost to advertise exceeded the revenue they brought to the company. These stores failed to show how many installs and conversions they generated. I had many positive and real reviews on my app store listings. I noticed competitors had hundreds of five-star reviews that mostly looked fake. QuickBooks Online had few integrations at the time. I was one of the first companies to get listed. For QuickBooks Canada and QuickBooks U.K., my app was one of the first system integrators. I had almost no competitors who serviced QuickBooks outside of the U.S. Shopify, BigCommerce, ShipStation and other companies had no native integration. Mine was one of the first. I recorded videos and added landing pages that ranked high on Google with minimal effort. Since I had a shoestring marketing budget, this was very important. The issue I had with other products was that they didn’t offer free promotion. Since my company was one of the first, we had ample time to add features and fix problems. We have a solution that is light years ahead of competitors. Why would someone want to compete with us? In the words of one of my partner companies, “We could build one, but yours would be a lot better.” My app required no desktop apps or website plugins to install. Since my audience was small business owners, the easier the install the better. Most business users have a limited understanding of websites. Asking them to change a bunch of settings or configure something on their own is daunting. We set up Connex for qualified users. Many competitors just let users go through a self-guided trial. We received feedback from many customers that they would purchase if they could make Connex work. I added a talk-to-sales component, and our conversion ratio increased. Connex was successful because I added a personal touch in a world where SaaS owners expect users to just “figure it out” on their own. Software that requires no support and maintenance is a pipe dream.

Ive’s design team had obsessed over the rounded corners of the phone and become advocates of Bézier curves, a concept from computer modeling used to eliminate the transition breaks between straight and curved surfaces. The Bézier geometry gave the iPhone rounded corners that arched like a sculpture. A standard rounded corner consists of a single-radius arch or a quarter circle, whereas their curves were mapped through a dozen points, creating a more gradual and natural transition. Meanwhile, Forstall used a standard three-point curve in the corners of iPhone apps. Each time Ive opened his iPhone, he could see the difference between the phone’s carefully crafted corners and the software’s clunky corners. He was powerless to change those features because Jobs excluded him from software design meetings. He could only look at them and fume.

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When it comes to choosing a customer relationship management (CRM) tool, businesses have plenty of options to choose from. Two of the most popular options are Go High Level and Active Campaign. While both tools offer similar features and benefits, there are some key differences that may make one a better fit for your business than the other. Go High Level: Overview and Features Go High Level is an all-in-one sales and marketing platform designed specifically for businesses that want to streamline their customer management processes. The platform offers a wide range of features, including: 1. Sales Automation: Go High Level offers a range of sales automation features, including lead capture forms, appointment scheduling, and automated follow-up emails. 2. Marketing Automation: The platform also offers a range of marketing automation tools, including email marketing campaigns, SMS marketing, and social media marketing. 3. CRM: Go High Level provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. Analytics: The platform also offers detailed analytics and reporting tools, allowing businesses to track the success of their sales and marketing efforts. Active Campaign: Overview and Features Active Campaign is another popular CRM tool that offers a wide range of features and benefits. Some of the key features of Active Campaign include: 1. Email Marketing: Active Campaign is primarily known for its email marketing capabilities, offering a range of tools for creating and managing email campaigns. 2. Marketing Automation: The platform also offers marketing automation tools, including lead capture forms, automated emails, and CRM integration. 3. CRM: Active Campaign provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. E-commerce: Active Campaign offers e-commerce integrations that allow businesses to track customer behavior and make personalized product recommendations. Go High Level vs. Active Campaign: Comparison While both Go High Level and Active Campaign offer similar features and benefits, there are some key differences between the two platforms that businesses should be aware of. 1. Sales and Marketing Automation: While both platforms offer sales and marketing automation features, Go High Level offers a more comprehensive set of tools. This includes appointment scheduling, SMS marketing, and social media marketing. Active Campaign is primarily focused on email marketing, although it does offer some automation features. 2. Ease of Use: Both Go High Level and Active Campaign are user-friendly platforms, but Go High Level is known for its simplicity and ease of use. This makes it a good choice for businesses that are new to CRM tools and want to get up and running quickly. 3. Pricing: Pricing is an important consideration when choosing a CRM tool, both Go High Level and Active Campaign offer competitive pricing. However, Go High Level offers more flexible pricing options, including a pay-as-you-go plan that allows businesses to only pay for the features they need. 4. E-commerce Integration: While both platforms offer e-commerce integrations, Active Campaign is known for its strong e-commerce capabilities. This includes features like abandoned cart tracking, product recommendations, and personalized product recommendations based on customer behavior. 5. Customization: Go High Level offers more customization options than Active Campaign. This includes the ability to create custom workflows and integrations with third-party apps. Which One to Choose? Choosing between Go High Level and Active If you're looking for a simple and easy-to-use platform with a comprehensive set of sales and marketing automation features, Go High Level may be the right choice for you.

When it comes to choosing a customer relationship management (CRM) tool, businesses have plenty of options to choose from. Two of the most popular options are Go High Level and Active Campaign. While both tools offer similar features and benefits, there are some key differences that may make one a better fit for your business than the other. Go High Level: Overview and Features Go High Level is an all-in-one sales and marketing platform designed specifically for businesses that want to streamline their customer management processes. The platform offers a wide range of features, including: 1. Sales Automation: Go High Level offers a range of sales automation features, including lead capture forms, appointment scheduling, and automated follow-up emails. 2. Marketing Automation: The platform also offers a range of marketing automation tools, including email marketing campaigns, SMS marketing, and social media marketing. 3. CRM: Go High Level provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. Analytics: The platform also offers detailed analytics and reporting tools, allowing businesses to track the success of their sales and marketing efforts. Active Campaign: Overview and Features Active Campaign is another popular CRM tool that offers a wide range of features and benefits. Some of the key features of Active Campaign include: 1. Email Marketing: Active Campaign is primarily known for its email marketing capabilities, offering a range of tools for creating and managing email campaigns. 2. Marketing Automation: The platform also offers marketing automation tools, including lead capture forms, automated emails, and CRM integration. 3. CRM: Active Campaign provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. E-commerce: Active Campaign offers e-commerce integrations that allow businesses to track customer behavior and make personalized product recommendations. Go High Level vs. Active Campaign: Comparison While both Go High Level and Active Campaign offer similar features and benefits, there are some key differences between the two platforms that businesses should be aware of. 1. Sales and Marketing Automation: While both platforms offer sales and marketing automation features, Go High Level offers a more comprehensive set of tools. This includes appointment scheduling, SMS marketing, and social media marketing. Active Campaign is primarily focused on email marketing, although it does offer some automation features. 2. Ease of Use: Both Go High Level and Active Campaign are user-friendly platforms, but Go High Level is known for its simplicity and ease of use. This makes it a good choice for businesses that are new to CRM tools and want to get up and running quickly. 3. Pricing: Pricing is an important consideration when choosing a CRM tool, both Go High Level and Active Campaign offer competitive pricing. However, Go High Level offers more flexible pricing options, including a pay-as-you-go plan that allows businesses to only pay for the features they need. 4. E-commerce Integration: While both platforms offer e-commerce integrations, Active Campaign is known for its strong e-commerce capabilities. This includes features like abandoned cart tracking, product recommendations, and personalized product recommendations based on customer behavior. 5. Customization: Go High Level offers more customization options than Active Campaign. This includes the ability to create custom workflows and integrations with third-party apps. Which One to Choose? Choosing between Go High Level and Active Campaign ultimately comes down to your business needs and preferences. If you're looking for a simple and easy-to-use platform with a comprehensive set of sales and marketing automation features, Go High Level may be the right choice for you.

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Many famous motivational speakers and influencers will tell you that you can get whatever you want in life but I will never tell you that. Do you know who else would not say that? Andrew Carnegie and John D. Rockefeller. But people love to be lied to and love entertaining fantasies, so they say I'm the one who doesn't know enough and that's why my thinking is limited. Well, have they tried to sell anything on a Chinese website or through an American or Canadian platform like Shopify? Many even tell me they plan to start their business using WordPress, which shows how ignorant they are of what their dreams need to become true. In reality, as soon as you start going through these paths you will see that you are stopped along the way. Many apps don't work in your country, and many markets are also not open to you due to location. In other cases, they claim to investigate you before deciding if you should have access to their features, while what they do is to simply look at your IP address. This happens to any industry, including the book industry.

It’s like, dude, I get it that you think all I really want to hear is how beautiful I am, but the thing is I already know that I have pleasingly symmetrical features and the whole flush-of-youth thing going for me, so it only shows your own failure of imagination when you fall for the evolutionary fitness mask when I’m right here beneath it and I’m so much more and if you weren’t busy bragging about my looks, you would’ve realized I am the best resource you could ever think to have.” Evan’s next bite of skewered fowl hovered a few inches from his plate. “Poor Colby.” “Right. Side with him.” Ruby gave Evan a little backhanded thwap with her knuckles, her easy affection disarming. “And they’re all like that.” I even tried one of those wholesome-ish dating apps, but I kept matching with guys named Caden who want to chill and hang but don’t have any money to go out. Great. Thanks, dating apps. Something to make males of the species more lazy and indecisive.” Her thumb flick-flick-flicked. “Arty Caden. Try-Hard Caden. Jock Caden.” She held the phone sideways. “At least Jock Caden is kinda cute.

I think getting information you didn't ask is one of the basic features of dating apps.

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Is Threads a threat to Twitter? Threads on Twitter refer to the ability to connect multiple tweets together in a continuous conversation. By simply replying to one's own tweets, users can create a chain of related messages, providing a coherent and concise narrative. The feature was rolled out to enable users to share longer stories, thoughts, or discussions without having to break them down into individual tweets. Threads also allows longer videos and does not use hashtags, unlike Twitter. The app requires an Instagram account and has gained immense popularity, with millions of users joining within hours of its launch. As Threads continues to evolve, it remains to be seen how Twitter, under Elon Musk’s ownership, will respond to this competition.

Hunting Designers So you have your wireframes sorted out, you know you want a well-designed app, but where do you find a great designer? Designers are elusive creatures who can be hard to recruit at the best of times. The great ones are always booked months in advance; most don’t want a permanent job (they’re happy doing contract work – going from new project to newer project); and, when you do find someone, you usually find that a combination of very strong design opinions and outrageous day rates will make it hard to get the designs you need. A great approach is to trawl two websites in particular – dribbble.com and behance.net. I’ve experienced great success with Dribbble (yes, three Bs in its name and in its URL). In fact, that’s where we found Hailo’s head of design. The great thing about these portfolio sites is that you can see a designer’s style, often with a lot of their historic work. Also, Dribbble has added the ability to search for designers who are actively looking for full- and part-time work (and, despite its being a paid-for feature, I thoroughly recommend using it). Once again, I would also suggest checking out AngelList: it attracts the most entrepreneurial cross-section of people, across all areas, whether in design or engineering.

Data could be misleading sometimes, too. In the early days, Dropbox was growing so fast that it was often hard to do analyses on what types of content people were putting in their folders. One of the simplest analyses was to randomly sample snapshots of folders, and count the file extensions. Perhaps it is not surprising to some that the most popular files were photos—lots and lots of photos, especially on mobile. Combined with the natural virality of this media type, Dropbox embarked on a road map of photos-related features, culminating in the launch of Carousel, a separate app to let consumers manage and view their photos on Dropbox. It did okay, but underperformed relative to expectations and was eventually shut down so that the company could invest in what is now its core focus: businesses.

In 2015, Google's image-recognition algorithm confused Black users with gorillas. The company's 'immediate action' in response to this was 'to prevent Google Photos from ever labelling any image as a gorilla, chimpanzee, or monkey - even pictures of the primates themselves.' Several years later, Google's 2018 Arts & Culture app with its museum doppelganger feature allowed users to find artwork containing figures and faces that look like them, prompting problematic pairings as the algorithm identified look-alikes based on essentializing ethnic of racialized attributes. For many of us, these 'tools' have done little more than gamify racial bias.

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We would get those insights a lot of the time by visiting customers, which is the best. Because we want to see their of office, who sits next to them, if they’re in a cubicle, what’s in their cubicle, what do they have printed out that’s hung on the wall, what does their browser look like, what are their favorites, what’s on their desktop? You just really want to understand, as a researcher, what are they doing? What does their day look like? And the reason why I care so much about that is because rarely do you get that information when you ask someone a pointed question about features or functions or things that they need. A lot of the times we found that the information we were getting when we asked customers directly was kind of aspirational: It was things that they thought that they wanted or that they dreamed of, but when we looked at what they actually did each day, in most cases it had zero overlap. So we learned way more by having those interviews and watching what they were doing, and seeing their daily practice, and seeing how they had to go through ve different apps to do something, or download something into Excel. Excel was gold for us. It’s always been for me, building the kind software that I do. As soon as I see a customer or prospect use Excel, I know we’re onto something. That’s where they’re doing something that we can help them do more efficiently. But it’s something that almost no customer is going to tell you about. Because it’s so boring to tell someone that: “I download this, I export this, I put it in Excel, and I sort it this way, and I do that, then I put it here, then I do this, then I re-upload it here, then I put it in PowerPoint ...

The Spotlight Framework 1. User Experience Issues ​● ​ How do I ...? ​● ​ What happens when ...? ​● ​ I tried to … 2. Product Marketing Issues ​● ​ Can you/I ...? ​● ​ How do you compare to ...? ​● ​ How are you different than ...? ​● ​ Why should I use you for/to ...? 3. Positioning Issues ​● ​ I'm probably not your target customer … ​● ​ I'm sure I'm wrong but I thought ... Using this framework, we can see that a question like “How do I integrate this with Trello?” fits into the user experience category. Because clearly the customer already knows that the integration is possible. It’s not a discoverability thing. They’re not asking if it’s possible, they know that it’s possible, they expect that it’s possible, but they just don’t know how to get it done. In contrast, customers could be asking, “Hey, can you guys integrate with Trello?” or “Can I integrate this part of your app with Trello?” Once again, the important part to focus on here is not the Trello part, it’s the “Can you ...?” or “Can I ...?” And what that tells you is that you have some level of product marketing issue. Because if you can integrate with Trello, the fact they’re asking you that and that they don’t know means that they weren’t educated properly along some part of the sign-up or getting-started path. (It could’ve been a features page on the website where it wasn’t clear, or it could be that you need to do a better job of calling it out inside of the product.) So that’s how I think about user experience issues vs. product marketing issues. But there’s also a third category in my framework: Positioning. Positioning issues are when someone gives you feedback, and they’re usually trying to be nice, and they’ll say something like, “I’m probably not your target customer, but ...” Now, if you know that person is your target customer, there’s probably something wrong in your positioning that’s leading them to believe they’re not a good fit.

Take for another example the case of distraction caused by the most notorious of modern-day diversions—the mobile phone. While you’re at your desk, typing away on your computer for a soon-due report—or attempting to, more like—your phone sits just beside your keyboard. This arrangement makes it oh-so-easy for your hand to alight on your phone whenever you pause to think what to type next, and the next thing you know, you’re trapped in an endless cycle of scrolling through Facebook memes, bingeing on YouTube videos, and chatting with your friends over WhatsApp. When you attempt to concentrate on a task with your phone just within sight and reach, buzzing on every notification, you are practically depleting your willpower to resist temptations with every second that passes. To remedy the situation, disable your phone’s sound and vibration features for notifications, then keep your phone in your bag or drawer. You may even opt to go the extra mile by locking your drawer or putting your phone in a locker across the room. The extra effort and time it would take for you to check your phone whenever your attention drifts off is usually enough to deter you from pursuing that distraction, and it allows you the chance to refocus your efforts on the task at hand. Ultimately, you want to create an environment for yourself that is clear of distractions and obvious temptations.

So we’d look at those quantitative metrics, and then we’d have more qualitative ones, which included: ​● ​ The NPS of that customer segment for that product type ​● ​ Feedback that we were getting in-app and outside of that app ​● ​ Features and functions they were asking for / ideas that they were submitting and voting up ​● ​ There were many others that we looked at but this gives you an idea of the metrics we were (and still are) interested in.

The most common options include: Ebook apps, which often allow you to export your highlights or annotations all at once. Read later apps that allow you to bookmark content you find online for later reading (or in the case of podcasts or videos, listening or watching). Basic notes apps that often come preinstalled on mobile devices and are designed for easily capturing short snippets of text. Social media apps, which usually allow you to “favorite” content and export it to a notes app. Web clippers, which allow you to save parts of web pages (often included as a built-in feature of notes apps). Audio/voice transcription apps that create text transcripts from spoken words. Other third-party services, integrations, and plug-ins that automate the process of exporting content from one app to another.

We’re not done yet! For those notes that are especially long, interesting, or valuable, it is sometimes worth adding a third layer of highlighting. I advise using the “highlighting” feature offered by most notes apps, which paints passages in bright yellow just like

There are many ways to ask customers why they churn. At Drip, any customer that canceled their account received an automated email within ten minutes of canceling. It said, “Hello, I’m one of the founders of Drip, and I’d love to hear why you decided to cancel your account.” We got a wide range of responses. Some people would tell us they were shutting their business down—which isn’t something we could fix. Others would say they switched to a cheaper tool because they didn’t need our more powerful product. Others switched to a competitor because they needed a feature we didn’t have. The key to getting useful data points out of an exit survey is to keep it short and direct, create a connection (“I’m the founder, and your feedback would help me build a better product!”), and ask for a reply—even if it’s just four or five words. This can give you a glimpse into what potential customers want, which helps guide product decisions. More often than not, you can get a quick win with churn using tactics like an email welcome sequence and in-app onboarding tools to make sure new users see value early. However, pushing churn below 2% or 3% is a long road that unfolds slowly as you refine your marketing and sales language, learn more about your ideal customer, and add more features those customers love (we covered that in the Market chapter).

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