Apg Quotes

Fox three, Brewski!” Jimmy Maili shouted on the command channel. All four Chinese fighters were locked on solid on his APG-77 radar, and the fire control computer had selected the best targets. With the press of a button, the left main weapon bay door opened and an AIM-120D AMRAAM was ejected into the slipstream and homed in on its target, followed a few seconds later by another from the right-side weapons bay. He could see tiny sparkles in the distance and assumed it was the Chinese pilots ejecting flares when they got the missile launch warning.

Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.

the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.

Building a brand is like flying a plane. You need to monitor your instruments (real-time evaluation). But you also need a map to tell you where you’re going and where you’ve been (long-term evaluation). You need ‘Big Data’ and ‘Long Data’.