Alumni Welcome Quotes

And when I'm feeling glum, because Gregory's away of because my daughter's just hurled her full glass of milk at my head, or just because time is passing, I like to scroll through the annual East Trawley High School online newsletter, which gets mass-emailed by Shanice Morain, who's on her second marriage and who cohosts her own Christian Soul-Support and Teen Prayer Variety Hour on local TV and who's just been appointed our class secretary. In the current Alumni Notes section I read that Katelynn Streedmore has just been named the head dietitian at the Jamesburg Assisted Care Facility, that Cal Malstrup and his wife Chelsea Marie have just welcomed their fifth bundle of joy, whom they've christened Blake-Jorlinda Malstrup, and that Becky Randle is still the Queen of England.

What the “sad alumni” need to hear (perhaps for the first time) is that Christian failures are going to walk into heaven, be welcomed into heaven, leap into heaven like a calf leaping out of its stall, laughing and laughing, as if it’s all too good to be true. It isn’t just that we failures will get in. It’s that we will probably get in like that! We failures-in-living-the-Christian-life-as-described-in-the-Bible will probably say something like, “You mean it was that simple?!” “Just Christ’s cross & blood?! Just His righteousness imputed to my account as if mine? You gotta be kidding!” “And all of heaven is ours just because of what was done by Jesus outside of me, on the cross — not because of what Christ did in me” – in my heart, in my Christian living, in my behavior?!” “Well, I’ll be damned!” But, of course, that’s the point isn’t it? As a believer in Jesus as your Substitute, you won’t be damned! No believer in Jesus will be. Not a single one!

What the “sad alumni” need to hear (perhaps for the first time) is that Christian failures are going to walk into heaven, be welcomed into heaven, leap into heaven like a calf leaping out of its stall, laughing and laughing, as if it’s all too good to be true. It isn’t just that we failures will get in. It’s that we will probably get in like that! We failures-in-living-the-Christian-life-as-described-in-the-Bible will probably say something like, “You mean it was that simple?!” “Just Christ’s cross & blood?! Just His righteousness imputed to my account as if mine? You gotta be kidding!” “And all of heaven is ours just because of what was done by Jesus outside of me, on the cross — not because of what Christ did in me” – in my heart, in my Christian living, in my behavior?!” “Well, I’ll be damned!” But, of course, that’s the point isn’t it? As a believer in Jesus as your Substitute, you won’t be damned! No believer in Jesus will be. Not a single one!

The first thing you should do when a valuable employee tells you he is leaving is try to change his mind. The second is congratulate him on the new job and welcome him to your company’s alumni network.

The audience for Channel 28, the PBS station in Los Angeles, was demographically perfect for Trader Joe’s. In those days, however, PBS did not accept overt commercials. Alice had been quite active as a volunteer at the station. Through her contacts, we made arrangements to sponsor reruns of shows that tied to Trader Joe’s, such as the Julia Child shows, The Galloping Gourmet, and Barbara Wodehouse’s series on training dogs, which proved very effective! These reruns were not expensive compared with sponsoring first-runs and they had very good audiences. All we got was a “billboard” announcing that Trader Joe’s was sponsoring the show, but this was a cost-effective way of building our presence in the community. Another way we promoted ourselves on public TV was to “man the phones” during pledge drives. Our employees, led by Robin Guentert who was running advertising at that time (Robin became one of the most important members of store supervision after 1982, then President of Trader Joe’s in 2002), would show up en masse at the station. They loved being on TV, and we got the publicity. Promoting through Nonprofits Most retailers, when they’re approached by charities for donations, do their best to stiff-arm the would-be donees, or ask that a grueling series of requirements need to be met. In general they hate giving except to big, organized charities like United Way, because that way they escape being solicited by all sorts of uncomfortable pressure groups. At the very beginning of Trader Joe’s, however, we adopted a policy of using non-profit giving as an advertising and promotional tool. We established these policies: Never give cash to anyone. Never buy space in a program. That is money thrown away. Give freely, give generously, but only to nonprofits that are focused on the overeducated and underpaid. Any museum opening, any art gallery opening, any hospital auxiliary benefit, any college alumni gathering, the American Association of University Women, the Assistance League, any chamber orchestra benefit—their requests got a very warm welcome. But nothing for Little League, Pop Warner, et al.; that was not what Trader Joe’s was about.