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Alibaba reported record sales of $9.3 billion on “ Singles Day”, easily beating last year’s figure of $5.8 billion. Singles Day is by far the biggest day of the year for online retailers. Jack Ma, boss of the e-commerce giant, said that 275m packages would be shipped from orders made on November 11th. The day was originally dedicated to Chinese singletons but has recently morphed into a frenzy of consumerism.
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