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The failure of these B2B marketplaces is a sharp contrast to the one major success story in B2B ecommerce from the dot-com era: Alibaba. Alibaba took a very different approach from these other marketplaces. Rather than going after large, consolidated industries, it went after small businesses. This strategy was the brainchild of Alibaba’s founder and CEO, Jack Ma. Ma’s vision was that “the revolutionary significance of the Internet is that it will enable small enterprises to operate independently.
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Alex Moazed (Modern Monopolies: What It Takes to Dominate the 21st Century Economy)