Advertising Slogans Quotes

But the cinephile is … a neurotic! (That’s not a pejorative term.) The Bronte sisters were neurotic, and it’s because they were neurotic that they read all those books and became writers. The famous French advertising slogan that says, “When you love life, you go to the movies,” it’s false! It’s exactly the opposite: when you don’t love life, or when life doesn’t give you satisfaction, you go to the movies.

That the child is the supreme aim of woman is a statement having precisely the value of an advertising slogan.

Politeness is the first thing people lose once they get the power.

the people who run our cities dont understand graffiti because they think nothing has the right to exist unless it makes a profit... the people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff.... any advertisement in public space that gives you no choice whether you see it or not is yours, it belongs to you ,, its yours to take, rearrange and re use.Asking for permission is like asking to keep a rock someone just threw at your head..

All worries are less with wine.

The job of feets is walking, but their hobby is dancing.

Great losses are great lessons.

Take care of your costume and your confidence will take care of itself.

Redd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.

Anger gets you into trouble, ego keeps you in trouble.

Seeing the mud around a lotus is pessimism, seeing a lotus in the mud is optimism.

Be a worthy worker and work will come.

Father has a strengthening character like the sun and mother has a soothing temper like the moon.

Hunger gives flavour to the food.

Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine.

Arrogant men with knowledge make more noise from their mouth than making a sense from their mind.

Some people when they see cheese, chocolate or cake they don't think of calories.

A farmer is a magician who produces money from the mud.

Common man's patience will bring him more happiness than common man's power.

Networking isn't how many people you know, it's how many people know you.

If you can't impress them with your argument, impress them with your actions.

During your struggle society is not a bunch of flowers, it is a bunch of cactus.

Fail soon so that you can succeed sooner.

With right fashion, every female would be a flame.

Today it is cheaper to start a business than tomorrow.

Parents expect only two things from their children, obedience in their childhood and respect in their adulthood.

Fashion doesn't make you perfect, but it makes you pretty.

It's time to shop high heels if your fiance kisses you on the forehead.

Don't fight to be right, but fight when you are right.

Faster is fatal, slower is safe.

Cowards say it can't be done, critics say it shouldn't have been done, creator say well done.

Good becomes better by playing against better, but better doesn't become the best by playing against good.

The mistakes of the world are warning message for you.

In the business people with expertise, experience and evidence will make more profitable decisions than people with instinct, intuition and imagination.

In addition to conformity as a way to relieve the anxiety springing from separateness, another factor of contemporary life must be considered: the role of the work routine and the pleasure routine. Man becomes a 'nine to fiver', he is part of the labour force, or the bureaucratic force of clerks and managers. He has little initiative, his tasks are prescribed by the organisation of the work; there is even little difference between those high up on the ladder and those on the bottom. They all perform tasks prescribed by the whole structure of the organisation, at a prescribed speed, and in a prescribed manner. Even the feelings are prescribed: cheerfulness, tolerance, reliability, ambition, and an ability to get along with everybody without friction. Fun is routinised in similar, although not quite as drastic ways. Books are selected by the book clubs, movies by the film and theatre owners and the advertising slogans paid for by them; the rest is also uniform: the Sunday ride in the car, the television session, the card game, the social parties. From birth to death, from Monday to Monday, from morning to evening - all activities are routinised, and prefabricated. How should a man caught up in this net of routine not forget that he is a man, a unique individual, one who is given only this one chance of living, with hopes and disappointments, with sorrow and fear, with the longing for love and the dread of the nothing and separateness?

If the farmer is rich, then so is the nation.

You cannot intimidate people with real bullets, but you can intimidate them with fake gun.

In general, poor is polite and rich is rude.

Any girl with a grin never looks grim.

Every unpleasant worldly experience in life exposes our sensitive nervous systems to painful phenomena. Despite all the beer commercial advertisement slogans urging us to live with gusto, life is unavoidably painful. Life is a battering ram that inflicts trauma upon human beings. People blunt the traumatic force of enduring a lifetime of pain, fearfulness, and unremitted anguish and boredom with religion, sex, booze, drugs, fantasy, and other indulgent acts and forms acts of escapism.

A professional who doesn't deliver as committed is not just lazy, he is a liar.

Power does not pardon, power punishes.

In a democracy, there will be more complaints but less crisis, in a dictatorship more silence but much more suffering.

Hands can cook, hands can create, hands can kill. There is no better tool than our hands.

Dresses don't look beautiful on hangers.

You cannot choose your face but you can choose your dress.

A true professional not only follows but loves the processes, policies and principles set by his profession.

Stronger! stronger! grow they all, Who for Coca-Cola call. Brighter! brighter! thinkers think, When they Coca-Cola drink. —Coca-Cola advertising slogan, 1896

Will looked at Evie funny. "Advertising?" "Yes. You've heard of it, haven't you? Swell modern invention. It lets people know about something they need. Soap, lipstick, radios—or your museum, for instance. We could start with a catchy slogan, like, 'The Museum of American Folklore, Superstition, and the Occult—we've got the spirit!

With discipline, you can lose weight, you can excel in work, you can win the war.

A good swordsman is more important than a good sword.

Don't mention your move before you make a move.

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

Ability to find the answers is more important than ability to know the answers.

Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

Most people are not even aware of their need to conform. They live under the illusion that they follow their own ideas and inclinations, that they are individuals, that they have arrived at their opinions as the result of their own thinking—and that it just happens that their ideas are the same as those of the majority. The consensus of all serves as a proof for the correctness of ‘their’ ideas. Since there is still a need to feel some individuality, such need is satisfied with regard to minor differences; the initials on the handbag or the sweater, the name plate of the bank teller, the belonging to the Democratic as against the Republican party, to the Elks instead of to the Shriners become the expression of individual differences. The advertising slogan of ‘it is different’ shows up this pathetic need for difference, when in reality there is hardly any left.

An entrepreneur with strong network makes money even when he is asleep.

To a farmer dirt is not a waste, it is wealth.

Starting a business with brother either ends business or ends brotherhood.

An invention is a responsibility of the individual, society cannot invent, it can only applaud the invention and inventor.

Creativity without discipline will struggle, creativity with discipline will succeed.

Societies are mediocre, individuals are excellent.

Let someone else be the most powerful country, make ours the most peaceful country.

Think different” and “Here’s to the crazy ones” made for good advertising slogans, but the board was hesitant to make them guidelines for corporate strategy.

The bitterly ironic phrase ‘Love, Honour and Carry Water’, parodying the wedding vows to love, honour and obey, was used as an advertising slogan by a supplier of water pumps in the early 1960s.

what is the expression which the age demands? the age demands no expression whatever. we have seen photographs of bereaved asian mothers. we are not interested in the agony of your fumbled organs. there is nothing you can show on your face that can match the horror of this time. do not even try. you will only hold yourself up to the scorn of those who have felt things deeply. we have seen newsreels of humans in the extremities of pain and dislocation. you are playing to people who have experienced a catastrophe. this should make you very quiet. speak the words, convey the data, step aside. everyone knows you are in pain. you cannot tell the audience everything you know about love in every line of love you speak. step aside and they will know what you know because you know it already. you have nothing to teach them. you are not more beautiful than they are. you are not wiser. do not shout at them. do not force a dry entry. that is bad sex. if you show the lines of your genitals, then deliver what you promise. and remember that people do not really want an acrobat in bed. what is our need? to be close to the natural man, to be close to the natural woman. do not pretend that you are a beloved singer with a vast loyal audience which has followed the ups and downs of your life to this very moment. the bombs, flame-throwers, and all the shit have destroyed more than just the trees and villages. they have also destroyed the stage. did you think that your profession would escape the general destruction? there is no more stage. there are no more footlights. you are among the people. then be modest. speak the words, convey the data, step aside. be by yourself. be in your own room. do not put yourself on. do not act out words. never act out words. never try to leave the floor when you talk about flying. never close your eyes and jerk your head to one side when you talk about death. do not fix your burning eyes on me when you speak about love. if you want to impress me when you speak about love put your hand in your pocket or under your dress and play with yourself. if ambition and the hunger for applause have driven you to speak about love you should learn how to do it without disgracing yourself or the material. this is an interior landscape. it is inside. it is private. respect the privacy of the material. these pieces were written in silence. the courage of the play is to speak them. the discipline of the play is not to violate them. let the audience feel your love of privacy even though there is no privacy. be good whores. the poem is not a slogan. it cannot advertise you. it cannot promote your reputation for sensitivity. you are students of discipline. do not act out the words. the words die when you act them out, they wither, and we are left with nothing but your ambition. the poem is nothing but information. it is the constitution of the inner country. if you declaim it and blow it up with noble intentions then you are no better than the politicians whom you despise. you are just someone waving a flag and making the cheapest kind of appeal to a kind of emotional patriotism. think of the words as science, not as art. they are a report. you are speaking before a meeting of the explorers' club of the national geographic society. these people know all the risks of mountain climbing. they honour you by taking this for granted. if you rub their faces in it that is an insult to their hospitality. do not work the audience for gasps ans sighs. if you are worthy of gasps and sighs it will not be from your appreciation of the event but from theirs. it will be in the statistics and not the trembling of the voice or the cutting of the air with your hands. it will be in the data and the quiet organization of your presence. avoid the flourish. do not be afraid to be weak. do not be ashamed to be tired. you look good when you're tired. you look like you could go on forever. now come into my arms. you are the image of my beauty.

as the historian Tom Standage observes, they were “among the first to recognize the importance of trademarks and advertising, of slogans, logos…. Since the remedies themselves usually cost very little to make, it made sense to spend money on marketing.

The people who run our cities don't understand graffiti because they think nothing has the right to exist unless it makes a profit, which makes their opinion worthless. They say graffiti frightens people and is symbolic of the decline in society, but graffiti is only dangerous in the mind of three types of people; politicians, advertising executives and graffiti writers. The people who truly deface our neighbourhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff. They expect to be able to shout their message in your face from every available surface but you're never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back.

Random House, in the catbird seat, since it gets to recite last, declares in 1966, “The use of like in place of as is universally condemned by teachers and editors, notwithstanding its wide currency, especially in advertising slogans. Do as I say, not as I do does not admit of like instead of as. In an occasional idiomatic phrase, it is somewhat less offensive when substituted for as if (He raced down the street like crazy), but this example is clearly colloquial and not likely to be found in any but the most informal written contexts.” I find this excellent. It even tells who will hurt you if you make a mistake, and it withholds aid and comfort from those friends of cancer and money, those greedy enemies of the language who teach our children to say after school, “Winston tastes good like a cigarette should.

Power is not pleasure, power is pain.

State first, subject second, statesman last.

A poor, who hates power, once become powerful, hates poor.

The purpose of a profession is to fulfil the personal wishes of a prospect.

An old fashioned outfit is not a costume, it's a comedy.

For few matters you need to be solo, for some matters you need soul mate and for many matters you need society,

Don't wait, just sweat.

It is the sweat of the servants that make their squire look smart.

In any game, the game itself is the prize, no matter who wins, ultimately both lose the game.

Fear of failure is fiction, face this fact and fear will fall.

That unique Moscow mix of tackiness and menace. One time I see a poster advertising a new property development that captures the tone nicely. Got up in the style of Nazi propaganda, it shows two Germanic-looking youths against a glorious alpine mountain over the slogan "Life is Getting Better". It would be wrong to say the ad is humorous, but it's not quite serious either. It's sort of both. It's saying this is the society we live in (a dictatorship), but we're just playing at it (we can make jokes about it), but playing in a serious way (we're making money playing it and won't let anyone subvert its rules).

marriage equality” was a great slogan for the Left. It fits on a bumper sticker. You can make a red equals sign your Facebook profile picture. It’s a wonderful piece of advertising. And yet it’s completely vacuous. It doesn’t say a thing about what marriage is.

The word 'more' on the bottom corner of a poster, which he knew at once would read in full 'Life has become better, more cheerful!' Those posters were all over the place. The slogan advertised Soviet Champagne. Or the existence of Soviet Champagne advertised the slogan, he wasn't sure which.

In the suburbs, new homes were built with gardens, swimming pools and other comforts of family life at the back; at the front there was only a garage. Residents turned away from the street. Advertising slogans and political messages were no longer aimed at the crowd outside but instead at the family at home. The statistics speak volumes; Americans went to the cinema and theatre less often, attended fewer meetings and gatherings, spent less time at sports fixtures, in bars and cafés, or with their neighbours. Funerals, which had always been village or neighbourhood events, were increasingly a private matter.

In 1946, a new advertising campaign appeared in magazines with a picture of a doctor in a lab coat holding a cigarette and the slogan, “More doctors smoke Camels than any other cigarette.” No, this wasn’t a spoof. Back then, doctors were not aware that smoking could cause cancer, heart disease and lung disease.

The campaign against cancer, Farber learned, was much like a political campaign: it needed icons, mascots, images, slogans—the strategies of advertising as much as the tools of science. For any illness to rise to political prominence, it needed to be marketed, just as a political campaign needed marketing. A disease needed to be transformed politically before it could be transformed scientifically.

I am what I am.' Never has domination found such an innocent-sounding slogan. The maintenance of the self in a permanent state of deterioration, in a chronic state of near-collapse, is the best-kept secret of the present order of things. The weak, depressed, self-critical, virtual self is essentially that endlessly adaptable subject required by the ceaseless innovation of production, the accelerated obsolescence of technologies, the constant overturning of social norms, and generalized flexibility.

Stupid Screenwriter Tricks - However clever we think we are, sometimes we go too far in our enthusiasm. We are creative people and think everyone will get it - well, they don't. Stunts don't work. Lame attempts to get attention don't work. Here are some other don'ts: Don't package yourself in a big crate and mail yourself to William Morris. Don't take out a full-page advertisement in Variety with your picture and phone number with the slogan: Will Write for Food. Don't have your picture taken with a cut-out photo of your favorite movie star and send to him autographed with the phrase: We should be in business together! And whatever you do, don't threaten to leap off the Hollywood sign as leverage to get someone to read your screenplay. It's been done, babe, it's been done.

Folkloric dances in the metro, innumerable campaigns for security, the slogan “tomorrow I work” accompanied by a smile formerly reserved for leisure time, and the advertising sequence for the election to the Prud-hommes (an industrial tribunal): “I don’t let anyone choose for me”—an Ubuesque slogan, one that rang so spectacularly falsely, with a mocking liberty, that of proving the social while denying it. It is not by chance that advertising, after having, for a long time, carried an implicit ultimatum of an economic kind, fundamentally saying and repeating incessantly, “I buy, I consume, I take pleasure,” today repeats in other forms, “I vote, I participate, I am present, I am concerned”—mirror of a paradoxical mockery, mirror of the indifference of all public signification.

But the old traditions of sectarian misdirection still in spite of a certain advance in technical efficiency, cripple and distort the general mind. "All that has been changed," cry indignant teachers under criticism. But the evidence that this teaching of theirs still fails to produce a public that is alert, critical, and capable of vigorous readjustment in the face of overwhelming danger, is to be seen in the newspapers that satisfy the Tewler public, the arguments and slogans that appeal to it, the advertisements that succeed with it, the stuff it swallows. It is a press written by Homo Tewler for Homo Tewler all up and down the scale. The Times Tewler, the Daily Mail Tewler, the Herald, the Tribune, the Daily Worker; there is no difference except a difference in scale and social atmosphere. Through them all ran the characteristic Tewler streak of willful ignorance, deliberate disingenuousness, and self-protective illusion.

As I became older, I was given many masks to wear. I could be a laborer laying railroad tracks across the continent, with long hair in a queue to be pulled by pranksters; a gardener trimming the shrubs while secretly planting a bomb; a saboteur before the day of infamy at Pearl Harbor, signaling the Imperial Fleet; a kamikaze pilot donning his headband somberly, screaming 'Banzai' on my way to my death; a peasant with a broad-brimmed straw hat in a rice paddy on the other side of the world, stooped over to toil in the water; an obedient servant in the parlor, a houseboy too dignified for my own good; a washerman in the basement laundry, removing stains using an ancient secret; a tyrant intent on imposing my despotism on the democratic world, opposed by the free and the brave; a party cadre alongside many others, all of us clad in coordinated Mao jackets; a sniper camouflaged in the trees of the jungle, training my gunsights on G.I. Joe; a child running with a body burning from napalm, captured in an unforgettable photo; an enemy shot in the head or slaughtered by the villageful; one of the grooms in a mass wedding of couples, having met my mate the day before through our cult leader; an orphan in the last airlift out of a collapsed capital, ready to be adopted into the good life; a black belt martial artist breaking cinderblocks with his head, in an advertisement for Ginsu brand knives with the slogan 'but wait--there's more' as the commercial segued to show another free gift; a chef serving up dog stew, a trick on the unsuspecting diner; a bad driver swerving into the next lane, exactly as could be expected; a horny exchange student here for a year, eager to date the blonde cheerleader; a tourist visiting, clicking away with his camera, posing my family in front of the monuments and statues; a ping pong champion, wearing white tube socks pulled up too high and batting the ball with a wicked spin; a violin prodigy impressing the audience at Carnegie Hall, before taking a polite bow; a teen computer scientist, ready to make millions on an initial public offering before the company stock crashes; a gangster in sunglasses and a tight suit, embroiled in a turf war with the Sicilian mob; an urban greengrocer selling lunch by the pound, rudely returning change over the counter to the black patrons; a businessman with a briefcase of cash bribing a congressman, a corrupting influence on the electoral process; a salaryman on my way to work, crammed into the commuter train and loyal to the company; a shady doctor, trained in a foreign tradition with anatomical diagrams of the human body mapping the flow of life energy through a multitude of colored points; a calculus graduate student with thick glasses and a bad haircut, serving as a teaching assistant with an incomprehensible accent, scribbling on the chalkboard; an automobile enthusiast who customizes an imported car with a supercharged engine and Japanese decals in the rear window, cruising the boulevard looking for a drag race; a illegal alien crowded into the cargo hold of a smuggler's ship, defying death only to crowd into a New York City tenement and work as a slave in a sweatshop. My mother and my girl cousins were Madame Butterfly from the mail order bride catalog, dying in their service to the masculinity of the West, and the dragon lady in a kimono, taking vengeance for her sisters. They became the television newscaster, look-alikes with their flawlessly permed hair. Through these indelible images, I grew up. But when I looked in the mirror, I could not believe my own reflection because it was not like what I saw around me. Over the years, the world opened up. It has become a dizzying kaleidoscope of cultural fragments, arranged and rearranged without plan or order.

Kekulé dreams the Great Serpent holding its own tail in its mouth, the dreaming Serpent which surrounds the World. But the meanness, the cynicism with which this dream is to be used. The Serpent that announces, "The World is a closed thing, cyclical, resonant, eternally-returning," is to be delivered into a system whose only aim is to violate the Cycle. Taking and not giving back, demanding that "productivity" and "earnings" keep on increasing with time, the System removing from the rest of the World these vast quantities of energy to keep its own tiny desperate fraction showing a profit: and not only most of humanity—most of the World, animal, vegetable, and mineral, is laid waste in the process. The System may or may not understand that it's only buying time. And that time is an artificial resource to begin with, of no value to anyone or anything but the System, which must sooner or later crash to its death, when its addiction to energy has become more than the rest of the World can supply, dragging with it innocent souls all along the chain of life. Living inside the System is like riding across the country in a bus driven by a maniac bent on suicide . . . though he's amiable enough, keeps cracking jokes back through the loudspeaker . . . on you roll, across a countryside whose light is forever changing--castles, heaps of rock, moons of different shapes and colors come and go. There are stops at odd hours of teh mornings, for reasons that are not announced: you get out to stretch in lime-lit courtyards where the old men sit around the table under enormous eucalyptus trees you can smell in the night, shuffling the ancient decks oily and worn, throwing down swords and cups and trumps major in the tremor of light while behind them the bus is idling, waiting--"passengers will now reclaim their seats" and much as you'd like to stay, right here, learn the game, find your old age around this quiet table, it's no use: he is waiting beside the door of the bus in his pressed uniform, Lord of the Night he is checking your tickets, your ID and travel papers, and it's the wands of enterprise that dominate tonight...as he nods you by, you catch a glimpse of his face, his insane, committed eyes, and you remember then, for a terrible few heartbeats, that of course it will end for you all in blood, in shock, without dignity--but there is meanwhile this trip to be on ... over your own seat, where there ought to be an advertising plaque, is instead a quote from Rilke: "Once, only once..." One of Their favorite slogans. No return, no salvation, no Cycle--that's not what They, nor Their brilliant employee Kekule, have taken the Serpent to mean.

Now that Mexicans can retain their nationality, activist groups encourage them to naturalize and become active in Hispanic causes. There was a huge push in 2007 to naturalize in time for the 2008 elections. Newspapers and television joined church groups and Hispanic activists in a campaign called Ya Es Hora. ¡Ciudadanía! (It’s time. Citizenship!). La Opinión, a Los Angeles newspaper, published full-page advertisements explaining how to apply for citizenship, and the Spanish-language network Univision’s KMEX television station in Los Angeles promoted citizenship workshops on the air. A popular radio personality named Eddie Sotelo ran a call-in contest called “Who Wants to be a Citizen?” in which listeners could win prizes by answering questions from the citizenship exam. In 2008, Janet Murguia, president of La Raza, was frank about why she was part of a widespread effort to register Hispanics to vote: She wanted them to “help shape the political landscape.” In California, where 300,000 people—overwhelmingly Hispanic—were naturalized in 2008, whites were expected to be a minority of the electorate in 2026. Joanuen Llamas, who immigrated legally in 1998, naturalized in 2008 after attending the massive 2006 demonstrations in support of illegal aliens. She said she was inspired by one of the pro-amnesty slogans she had heard: “Today we march, tomorrow we vote.” Hispanics like her are not naturalizing because they love America but because they want to change it.

SPADASSINS DIGLADIATE! ZIFFIDAE AND XEBECS CONTEND! GOL-IARD DUNKING! Slogans, signs, announcements, odours and personal greeters vied for attention, advertising emporia and venues. Stunning ’scapes and scenes played out in sensorium bubbles bulging out into the centre of the street, putting you instantly into bedrooms, feast-halls, arenae, harems, seaships, fair rides, space battles, states of temporary ecstasy; tempting, prompting, suggesting, offering, providing entrance, stimulating appetites, prompting desires; suggesting, propositioning, pandering. RHYPAROGRAPHY! KELOIDAL ANAMNESIS! IVRESSE!

We live in an age of scepticism where the power of words as persuaders is continually and increasingly questioned. From advertising slogans and their glib promises to the endless examples of broken promises and failed utopias of political rhetoric, or indeed the murderous promises inspired and fulfilled on the basis of such rhetoric, we take words with a large pinch of reasonable doubt. We reach for alternative forms of corroboration. However, when other proofs are absent we are thrown back to the phrase that once ruled the London Stock Exchange: 'My word is my bond'. An assessment of human nature - the quality, character and actions of a person - is what determines the probability whether verbal claims are credible. The word is indeed our last resort.

Heated seats or talk radio? Or music? I can do all of them at once if you want.” He starts flipping switches, making the corresponding sound effects. Leave it to Dan to turn his super fancy Range Rover into the USS Enterprise. My body betrays me and I snuggle deeper into the warming leather seats. “Where are we going anyway?” “Why, the happiest place in Natchitoches, of course.” He waves his hands in a broad gesture to encompass the whole town. I panic for a second when he doesn’t immediately put his hands back on the wheel. “Oh my God, will you be careful!” He smiles at me then glances down at his knee, which can apparently steer just fine. “I’d never endanger your life, fair lady.” I roll my eyes and take a relieved breath. Something walks into my thoughts and takes a seat. Is he…flirting? “Looks like no matter how hard you try, you can’t stop talking like you’re in the middle of a LARP game.” I find myself scratching at my nail polish again, so I tuck my hands under my thighs. “I didn’t know I should be trying to not talk that way. In fact, I try to find every opportunity to practice my verbal skills. I can’t seem out of practice when Craytor returns again.” He holds a fist up in the air. “Heads shall roll, maidens shall be rescued, and elves shall be insulted!” I make sure he sees my blank stare followed by a slow blink before saying, “Right. You never said where we’re going.” “The Phoenix, of course. We don’t exactly have Disney World Natchitoches.” He puts on an über-cheesy smile, which is way more endearing than the fake mischievous one he tried back at school.That smile turns on the heated seats around my heart. Oh God, did I just think that? Gross. He nudges my arm. “Get it? Because I said the happiest place in Natchitoches. And that’s a well-known advertisement slogan for—” I hold my hands up. “I get it. Really, I get it

Those captivated by the cult of celebrity do not examine voting records or compare verbal claims with written and published facts and reports. The reality of their world is whatever the latest cable news show, political leader, advertiser, or loan officer says is reality. The illiterate, the semiliterate, and those who live as though they are illiterate are effectively cut off from the past. They live in an eternal present. They do not understand the predatory loan deals that drive them into foreclosure and bankruptcy. They cannot decipher the fine print on the credit card agreements that plunge them into unmanageable debt. They repeat thought-terminating clichés and slogans. They are hostage to the constant jingle and manipulation of a consumer culture. They seek refuge in familiar brands and labels. They eat at fast-food restaurants not only because it is cheap, but also because they can order from pictures rather than from a menu. And those who serve them, also often semiliterate or illiterate, punch in orders on cash registers whose keys are usually marked with pictures. Life is a state of permanent amnesia, a world in search of new forms of escapism and quick, sensual gratification.

In Switzerland in October 2012, Muslims complained about a billboard campaign for Swiss International Air Lines, whose logo includes the cross from the Swiss flag, because the ads contained the words “‘the cross is trumps’”: “Muslims in Switzerland have responded negatively to the advertising, which they believe promotes Christianity over other religions.... ‘Many Muslims feel this Christian slogan [of Swiss International] is a provocation and an assault against Islam.’” The airline said that its ad campaign does not carry any religious or political message—that in fact the word “trumps” is a pun for a Swiss card game—and apologized for upsetting Muslims.237 Even in the

You can use words to manipulate the world into delivering what you want. This is what it means to “act politically.” This is spin. It’s the specialty of unscrupulous marketers, salesmen, advertisers, pickup artists, slogan-possessed utopians and psychopaths

1. It should be clear, concise, and understandable. Dilbert defines a vision statement as a “long awkward sentence that demonstrates management’s inability to think clearly.” Make sure you prove the notorious cartoon character wrong. 2. It should communicate, in actionable ways, the things you need to do to satisfy, impress, and keep your customers. 3. It should be consistent with other things you tell employees about the organization’s mission, brand promise, and purpose. 4. It should pass the employee “snicker test”: Reading it, whether on paper or out loud, should help your people better understand what to do, how to do it, and why to do it, not make them giggle, guffaw, and roll their eyes heavenward. It’s important that the service vision be ambitious yet grounded in reality, and not written as if it’s an advertising slogan.

One thing leads to another in this world, Flamen, and we human beings get dragged along like—like dead leaves spinning in the wake of a skimmer. Diablo was saying a while back how you fine down your principles so that a machine can handle them, and pretty soon the person using the machine comes to imagine that this is how it’s always been— there never was a subtler way of thinking. That’s some of where it’s at, but it’s not all by any means. Take the fine expensive home you live in, with its automatic defenses and its mines sown under the lawn like daffodil-bulbs. You shut yourself up behind armor-plate, you shut your mind too. You advertise Guardian traps on your show, don’t you—those steel bands spiked like an Iron Maiden? What’s the mentality of someone who’s prepared to come home from visiting neighbors and find a corpse hung up in the doorway? I say he’s already insane when he commits himself to that course of action, and you don’t have to wait for him to lose his marbles under an overdose of Ladromide before he stops thinking as a responsible mature person ought to! And what’s the reason that’s advanced for acting this way?” He rounded on Reedeth. “You know! You probably have it dinned into you a dozen times a day at your work! ‘Be an individual!’” Conroy contrived to make the slogan sound obscene. “And what’s this been twisted into? The biggest Big Lie in history! It’s no use making your life so private you refuse to learn from other people’s experience—you just get stuck in a groove of mistakes you need never have made. We have more knowledge available at the turn of a switch than ever before, we can bring any part of the world into our own homes, and what do we do with it? Half the time we advertise goods people can’t afford, and anyhow they’ve got the color and hold controls adrift because the pretty patterns are fun to look at when you’ve bolted and barred your mind with drugs. Split! Divide! Separate! Shut your eyes and maybe it’ll go away! “We mine our gardens, we close our frontiers, we barricade our cities with Macnamara lines to shut off black from white, we divide, divide, divide!” A stamp emphasized each repetition of the word. “It gets into our families, goddamn it, it gets into our very love-making! Christ, do you know I had a girl student last year who thought she was having an affair with a boy back home and all they’d ever done was sit in front of the comweb and masturbate at each other? Twenty miles apart! They’d never even kissed! We’re going insane, our whole blasted species—we’re heading for screaming ochlophobia! Another couple of generations and husbands will be afraid to be alone in the same room with their wives, mothers will be afraid of their babies, if there are any babies!