Advertising Agency Quotes

No one's family is normal. Normalcy is a lie invented by advertising agencies to make the rest of us feel inferior.

School is the advertising agency which makes you believe that you need the society as it is.

Insomnia is an all-night travel agency with posters advertising faraway places.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

But as any mathematician knows, averages can be deceptive. Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in a refrigerator and your feet on a burner, the average temperature is okay. I am always cautious about averages.” As

Finally, don’t put on a Let’s Be Fair tone and say “But black people are racist too.” Because of course we’re all prejudiced (I can’t even stand some of my blood relatives, grasping, selfish folks), but racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.

Unless we are willing to accept our artists as they are, the answer to the question, "Who speaks for America today?" will have to be: the advertising agencies. They are entirely capable of showing us our unparalleled prosperity and our almost classless society, and no one has ever accused them of not being affirmative. Where the artist is still trusted, he will not be looked to for assurance. Those who believe that art proceeds from a healthy, and not from a diseased, faculty of the mind will take what he shows them as a revelation, not of what we ought to be but of what we are at a given time and under given circumstances; that is , as a limited revelation but revelation nevertheless.

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

I could get a job in an advertising agency. I’ll write copy telling people to eat more cornflakes and smoke more and more cigarettes and buy more refrigerators and automobiles, until they explode with happiness.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

seventy-two moves to a draw, a prize specimen of the irresistible force meeting the immovable object, a battle without armor, a war without blood, and as elaborate a waste of human intelligence as you could find anywhere outside an advertising agency.

When you were making excuses someone else was making enterprise.

The Sackler empire is a completely integrated operation,” Blair wrote. They could develop a drug, have it clinically tested, secure favorable reports from the doctors and hospitals with which they had connections, devise an advertising campaign in their agency, publish the clinical articles and the advertisements in their own medical journals, and use their public relations muscle to place articles in newspapers and magazines.

We’re told by this system that you are the car you drive or the size of your house or the number in your bank account. We’re taught from an early age by advertising agencies that we’re only as good as the wealth we have. It isn’t true. We’re not their slaves. We’re people. We’re not numbers on a spreadsheet. We aren’t disposable if we don’t make enough. This is our country, not theirs.

Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.

...you are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers.

Never summon people to your office; it frightens them. Instead, go to see them in their offices, unannounced. A boss who never wanders about his agency becomes an invisible hermit. 3

The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If

In 1850 Allan Pinkerton founded the first American private detective agency; in advertisements, the company motto, "We Never Sleep" was inscribed under a large, unblinking Masonic-like eye, which gave rise to the term "private eye".... William J. Burns was an avid user of a Dictograph- a primitive listening device that could be concealed in anything from a clock to a chandelier.... Just as Allan Pinkerton, in the nineteenth century was known as the eye, Burns, In the twentieth century had become "the ear".

The official line is that, after the war, women couldn't wait to leave the offices and assembly lines and government agencies. But the real story was that the economy couldn't have men coming home without women going home, not unless it wanted a lot of unemployed vets. So the problem became unemployed women. "How you gonna keep us down on the farm after we've seen the world,"' she ad-libs to the old World War I tune. 'Enter the women's magazines, and cookbook publishers, and all these advertising agencies carrying on about the scourge of germs in the toilet bowl, and scuffs on the kitchen floor, and, my favorite, house B.O. Enter chicken hash that takes two and a half hours to prepare. I can just hear them sitting around the conference tables. 'That'll keep the gals out of trouble.

More major brands and advertising agencies announced their intention to pause Twitter advertising or just did so quietly. Sales fell 80 percent for the month.

Freedom. You humans do love to prattle on about freedom, and you barely understand the word. How much agency do you think you actually have? From the cradle to the grave, you’re bombarded with media, advertising, cultural and social pressure to conform…it’s amazing you can think at all.

But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children. In a word, almost nothing that they need happens to the losers. Which is why they are losers.

Do you think it childish to use a set of written principles to guide the management of an advertising agency? I can only tell you that mine have proved invaluable in keeping a complicated enterprise on course. Profit

Of course, I have never agreed that creativity is the great contribution of the advertising agency, and a look through the pages of the business magazines should dramatize my contention that much advertising suffers from overzealous creativity—aiming for high readership scores rather than for the accomplishment of a specified communications task. Or, worse, creativity for self-satisfaction. —Howard Sawyer, Vice President, Marsteller, Inc.

Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees’ Agencies

The underlying ideology within social media is not to enhance choice or agency, but rather to narrow, filter, and reduce choice to benefit creators and advertisers. Social media herds the citizenry into surveilled spaces where the architects can track and classify them and use this understanding to influence their behavior. If democracy and capitalism are based on accessible information and free choice, what we are witnessing is their subversion from the inside.

Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most

The charm of a city, now we come to it, is not unlike the charm of flowers. It partly depends on seeing time creep across it. Charm needs to be fleeting. Nothing could be less palatable than a museum-city propped up by prosthetic devices of concrete. Paris is not in danger of becoming a museum-city, thanks to the restlessness and greed of promoters. Yet their frenzy to demolish everything is less objectionable than their clumsy determination to raise housing projects that cannot function without the constant presence of an armed police force… All these banks, all these glass buildings, all these mirrored facades are the mark of a reflected image. You can no longer see what’s happening inside, you become afraid of the shadows. The city becomes abstract, reflecting only itself. People almost seem out of place in this landscape. Before the war, there were nooks and crannies everywhere. Now people are trying to eliminate shadows, straighten streets. You can’t even put up a shed without the personal authorization of the minister of culture. When I was growing up, my grandpa built a small house. Next door the youth club had some sheds, down the street the local painter stored his equipment under some stretched-out tarpaulin. Everybody added on. It was telescopic. A game. Life wasn’t so expensive — ordinary people would live and work in Paris. You’d see masons in blue overalls, painters in white ones, carpenters in corduroys. Nowadays, just look at Faubourg Sainte-Antoine — traditional craftsmen are being pushed out by advertising agencies and design galleries. Land is so expensive that only huge companies can build, and they have to build ‘huge’ in order to make it profitable. Cubes, squares, rectangles. Everything straight, everything even. Clutter has been outlawed. But a little disorder is a good thing. That’s where poetry lurks. We never needed promoters to provide us, in their generosity, with ‘leisure spaces.’ We invented our own. Today there’s no question of putting your own space together, the planning commission will shut it down. Spontaneity has been outlawed. People are afraid of life.

Osborn was a founding partner of the advertising agency Batten, Barton, Durstine, and Osborn (BBDO), but it was as an author that he really made his mark, beginning with the day in 1938 that a magazine editor invited him to lunch and asked what his hobby was. “Imagination,” replied Osborn.

One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.

advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.

Many security analysts still believe that agencies are a poor investment. Not so Warren Buffett, one of the most successful investors in the world. He has taken substantial positions in three publicly held agencies, and is quoted as saying, ‘The best business is a royalty on the growth of others, requiring very little capital itself … such as the top international advertising agencies.’ If

As an artist in the 1960s, Norman Sunshine was able to maintain a moderately out lifestyle. But when the first exhibition of his paintings in New York brought on a profile in The New York Times in 1968, he was photographed in the apartment that he admitted sharing with Shayne. At both his advertising agency and Shayne’s television production company, the article was met with absolute silence.

As an artist in the 1960s, Norman Sunshine was able to maintain a moderately out lifestyle. But when the first exhibition of his paintings in New York brought on a profile in The New York Times in 1968, he was photographed in the apartment that he admitted sharing with Shayne. At both his advertising agency and Shayne’s television production company, the article was met with absolute silence.

Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.

In 1850, Allan Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.

(About "From Hell") The idea was to do a documentary comic about a murder. I concluded that there was a way of approaching the [Ripper] murders in a completely different way. I changed the emphasis from 'whodunit' to 'what happened'. I'd seen advertisements for Douglas Adams' book "Dirk Gently's Holistic Detective Agency". A holistic detective? You wouldn't just have to solve the crime, you'd have to solve the entire world that that crime happened in. That was the twist that I needed.

Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven

Another factor that makes a great copywriter is the experience of running your own company and being responsible for every word you write. The really great direct marketing copywriters often don’t work for advertising agencies, but rather run their own companies and experience their own successes and failures. Ben Suarez, Gary Halbert, the late Gene Schwartz and dozens of others recognized as top copywriters have owned their own companies and learned over years of trial and error—years of both big mistakes and great success. You can’t beat that type of experience.

The Third Reich made it its mission to use the authority of the state to coordinate efforts within industry to devise standardized and simplified versions of key consumer commodities. These would then be produced at the lowest possible price, enabling the German population to achieve an immediate breakthrough to a higher standard of living. The epithet which was generally attached to these products was Volk: the Volksempfaenger (radio), Volkswohnung (apartments), Volkswagen, Volkskuehlschrank (refrigerator), Volkstraktor (tractor).34 This list contains only those products that enjoyed the official backing of one or more agencies in the Third Reich. Private producers, however, had long appreciated that the term ‘Volk’ had good marketing potential, and they, too, joined the bandwagon. Amongst the various products they touted were Volks-gramophone (people’s gramophone), Volksmotorraeder (people’s motorbikes) and Volksnaehmaschinen (people’s sewing machines). In fact, by 1933 the use of the term ‘Volk’ had become so inflationary that the newly established German advertising council was forced to ban the unlicensed use of the term.

I know more than he does, she thinks, in this mad excess of arrogance. I may work in an advertising agency. I may prefer central heating to carrying coals, and a frozen pizza to a fresh mackerel, but I grant the world its dignity. I am aware of what I don't know, don't understand, and that's more than you can do. My body moves with the tides, bleeds with the moon, burns in the sun: I, Minette, I am a poor passing fragment of humanity: I obey laws that I only dimly understand, but I aware that the penalty of defying them is at best disaster, at worst death. ("The Man With No Eyes")

The ludicrous idea that believing is something you can decide to do is deliciously mocked by Douglas Adams in Dirk Gently’s Holistic Detective Agency, where we meet the robotic Electric Monk, a labour-saving device that you buy ‘to do your believing for you’. The de luxe model is advertised as ‘Capable of believing things they wouldn’t believe in Salt Lake City’.

A good marketer can sell practically anything to anyone. Tobacco is literally dried, decaying vegetable matter that you light on fire and inhale, breathing horrid-tasting, toxic fumes into your lungs.121 At one point marketers promoted smoking as a status symbol and claimed it had health benefits. Once you give it a try, the addictive nature of the drug kicks in, and the agency’s job becomes much easier. If they can get you hooked, the product will sell itself. Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns. Alcohol advertisements sell an end to loneliness, claiming that drinking provides friendship and romance. They appeal to your need for freedom by saying drinking will make you unique, brave, bold, or courageous. They promise fulfillment, satisfaction, and happiness. All these messages speak to your conscious and unconscious minds.

racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.

but racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.” So

hear companies talk about consumers being bombarded with thousands and thousands of advertising messages every day, because there’s usually a lot of discussion among companies and ad agencies talking about how to get their message to stand out. There’s a lot of buzz these days about “social media” and “integration marketing.” As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there. You have the customer’s undivided attention for five to ten minutes, and if you get the interaction right, what we’ve found is that the customer remembers the experience for a very long time and tells his or her friends about it. Too many companies think of their call centers as an expense to minimize. We believe that it’s a huge untapped opportunity for most companies, not only because it can result in word-of-mouth marketing, but because of its

It never ceases to amaze me how many Christians, in the North and the South, continue to refer to the former as the “developed” and the latter as the “developing” world. When we in the South use this term to describe ourselves, we are evaluating ourselves by a set of cultural values that are alien to our own cultures, let alone to a Christian world-view! All our normative images and yardsticks of “development” are ideologically loaded. Who dictates that mushrooming TV satellite dishes and skyscrapers are signs of “development”? Who, apart from the automobile industry and the advertising agencies, seriously believes that a country with six-lane highways and multi-story car-parks is more “developed” than one whose chief mode of transport is railways? Does the fact that there are more telephones in Manhattan, New York, than in the whole of sub-Saharan Africa, mean that human communication is more developed in the former than the latter?

(The term “to detect” derived from the Latin verb “to unroof,” and because the devil, according to legend, allowed his henchmen to peer voyeuristically into houses by removing their roofs, detectives were known as “the devil’s disciples.”) In 1850, Allan Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.

The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to be a good leader of Americans, who are raised in a tradition of democracy and have a high need for independence. But the American brand of democratic leadership doesn’t work so well in Europe, where executives have a psychological need for more autocratic leadership. That is one of many reasons why it is wise for American agencies to appoint locals to lead their foreign subsidiaries.

The agency even had its own mascot—the Blue Eagle. Paying a disturbing, un-American kind of homage to this new, powerful, government agency, shopkeepers displayed the Blue Eagle in their store windows to advertise their compliance with the regulatory rules, and chorus girls wore emblems of the bird on their costumes.11 Consumers, meanwhile, were encouraged to shop only where the Blue Eagle was proudly displayed. In fact, the mascot inspired the name of the NFL franchise created in Philadelphia in 1933, the Philadelphia Eagles.

The non-event is not when nothing happens. It is, rather, the realm of perpetual change, of a ceaseless updating, of an incessant succession in real time, which produces this general equivalence, this indifference, this banality that characterizes the zero degree of the event. A perpetual escalation that is also the escalation of growth - or of fashion, which is pre-eminently the field of compulsive change and built-in obsolescence. The ascendancy of models gives rise to a culture of difference that puts an end to any historical continuity. Instead of unfolding as part of a history, things have begun to succeed each other in the void. A profusion of language and images before which we are defenceless, reduced to the same powerlessness, to the same paralysis as we might show on the approach of war. It isn't a question of disinformation or brainwashing. It was a naIve error on the part of the FBI to attempt to create a Disinformation Agency for purposes of managed manipulation - a wholly useless undertaking, since disinformation comes from the very profusion of information, from its incantation, its looped repetition, which creates an empty perceptual field, a space shattered as though by a neutron bomb or by one of those devices that sucks in all the oxygen from the area of impact. It's a space where everything is pre-neutralized, including war, by the precession of images and commentaries, but this is perhaps because there is at bottom nothing to say about something that unfolds, like this war, to a relentless scenario, without a glimmer of uncertainty regarding the final outcome.

Yet from the outset the fascination with private detectives was mixed with aversion. They were untrained and unregulated and often had criminal records themselves. Beholden to paying clients, they were widely seen as surreptitious figures who burglarized people’s secrets. (The term “to detect” derived from the Latin verb “to unroof,” and because the devil, according to legend, allowed his henchmen to peer voyeuristically into houses by removing their roofs, detectives were known as “the devil’s disciples.”) In 1850, Allan Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.” In a manual of general principles and rules that served as a blueprint for the industry, Pinkerton admitted that the detective must at times “depart from the strict line of truth” and “resort to deception.” Yet even many people who despised the profession deemed it a necessary evil. As one private eye put it, he might be a “miserable snake,” but he was also “the silent, secret, and effective Avenger of the outraged Majesty of the Law when everything else fails.

The mythical ‘butterfly effect’ does exist, but we don’t spend enough time butterfly hunting. Here are some recent butterfly effect discoveries, from my own experience: A website adds a single extra option to its checkout procedure – and increases sales by $300m per year. An airline changes the way in which flights are presented – and sells £8m more of premium seating per year. A software company makes a seemingly inconsequential change to call-centre procedure – and retains business worth several million pounds. A publisher adds four trivial words to a call-centre script – and doubles the rate of conversion to sales. A fast-food outlet increases sales of a product by putting the price . . . up. All these disproportionate successes were, to an economist, entirely illogical. All of them worked. And all of them, apart from the first, were produced by a division of my advertising agency, Ogilvy, which I founded to look for counter-intuitive solutions to problems. We discovered that problems almost always have a plethora of seemingly irrational solutions waiting to be discovered, but that nobody is looking for them; everyone is too preoccupied with logic to look anywhere else. We also found, rather annoyingly, that the success of this approach did not always guarantee repeat business; it is difficult for a company, or indeed a government, to request a budget for the pursuit of such magical solutions, because a business case has to look logical.

THE FOLLOWING MONDAY I sat down next to Connie at the front desk. I almost never sat down next to Connie when she wasn’t just starting to rub lotion into her hands. I watched her rub her hands together. Her hands were like lubed animals doing a mating dance. And she was hardly alone: people everywhere kept bottles of lotion in and around their desks, people everywhere that morning were just starting to rub lotion into their hands. I missed the point. I hated missing the point, but I did, I missed it completely. If I could just become a lotioner, I thought, how many other small, pleasurable gestures made throughout the day might click into place for me, and all that exile, all that alienation and scorn, simply vanish? But I couldn’t do it. I despised the wet sensation that refused to subside even after all the lotion had been rubbed in and could be rubbed in no farther. I hit that terminal point and wanted nothing more to do with something either salutary or vain but never pleasant. I thought it was heinous. That little hardened dollop of lotion right at the lip of the squirter, that was really so heinous. But it was part of the point, the whole point. Why was I always on the outside looking in, always alien to the in? As I say, Connie was not alone. In medical offices, law firms, and advertising agencies, in industrial parks, shipping facilities, and state capitols, in ranger stations and even in military barracks, people were moisturizing. They

1. First, we admire people who work hard. We dislike passengers who don’t pull their weight in the boat. 2. We admire people with first-class brains, because you cannot run a great advertising agency without brainy people. 3. We admire people who avoid politics – office politics, I mean. 4. We despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates. 5. We admire the great professionals, the craftsmen who do their jobs with superlative excellence. We notice that these people always respect the professional expertise of their colleagues in other departments. 6. We admire people who hire subordinates who are good enough to succeed them. We pity people who are so insecure that they feel compelled to hire inferior specimens as their subordinates. 7. We admire people who build up and develop their subordinates, because this is the only way we can promote from within the ranks. We detest having to go outside to fill important jobs, and I look forward to the day when that will never be necessary. 8. We admire people who practice delegation. The more you delegate, the more responsibility will be loaded upon you. 9. We admire kindly people with gentle manners who treat other people as human beings – particularly the people who sell things to us. We abhor quarrelsome people. We abhor people who wage paper warfare. We abhor buck passers, and people who don’t tell the truth. 10. We admire well-organized people who keep their offices shipshape, and deliver their work on time. 11. We admire people who are good citizens in their communities – people who work for their local hospitals, their church, the PTA, the Community Chest and so on.

This chokes me up, this really chokes me up. It was so clear that Lee loved Apple so much. Here was the best guy in advertising. And he hadn’t pitched in ten years. Yet here he was, and he was pitching his heart out, because he loved Apple as much as we did. He and his team had come up with this brilliant idea, “Think Different.” And it was ten times better than anything the other agencies showed. It choked me up, and it still makes me cry to think about it, both the fact that Lee cared so much and also how brilliant his “Think Different” idea was. Every once in a while, I find myself in the presence of purity—purity of spirit and love—and I always cry. It always just reaches in and grabs me. That was one of those moments. There was a purity about that I will never forget. I cried in my office as he was showing me the idea, and I still cry when I think about it.

Justdial_Call Girls In Gaur City Mall Whatssp Visit 9643727424⎷ Escorts Cash ON Delivery Best High Class call girls Service Escorts Service in Home Hotel in Delhi NCR 24 Hours Available Service. We provide Super Class Hot and Sexy Indian Female Escorts Service, A to Z Body and Mind Satisfaction by Top Class Female Models in Delhi Gurgaon Noida NCR in Hotel 24hrs In Call and Out Call Service At Lowest Price.We Have Indian Punjabi Kashmiri Northeast Every Type Sexy Bold Beautiful Young Soft Cute Charming Female Escorts Available. Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24hrs in Delhi NCR We Provide Selected and New Females, College Girls, Housewife, PG Girls, Office Girls, Foreigner Female, Models In Delhi NCR 24Hrs 3*/5*/7* Hotels, Guest House, Homes Door Step Service High Class Beautiful Model Escorts in Delhi;service call all type of delhi local punjabi collage girl in delhi. Ultimate Destination for finding a High Profile Independent Escorts in Delhi,Gurgaon,Noida Ghaziabad Faridabad..!.Like You Feel 100 % Real Girl Friend Experience. We are High Class Delhi Escort Agency offering quality services with discretion. We only offer services to gentlemen people. We have lots of girls working with us like students,Russian, models, house wife, and much More We Provide Short Time and Full Night Service. • In Call and Out Call Service in Delhi NCR • 3* 5* 7* Hotels Service in Delhi NCR • 24 Hours Available in Delhi NCR • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily New Escorts Staff Available • Minimum to Maximum Range Available. Contact advertiser Call Girls In Delhi Whatssp Visit 9643727424 Escorts Provide In Mahipalpur High Profile Models Offer Hot Girls .Are You Looking Delhi VIP Personal Satisfaction Girls Friends Hot Experiences With Sex Beautiful College Girls And 35 Size Big Boons House Wife In South Delhi Indian College Nepali Bengali Chinese Hot Girls Night Rs 6000 Booking Any Time 24x7x320 All Type Beautiful Younger Girls In Delhi. Delhi Russian Escorts In Delhi Profile Escorts In Delhi Escorts Service In Delhi Delhi Call Girls High Class Escorts,Student Girls Escorts In Delhi Best Sex Service Aunty, Busty Models Escorts Delhi Independent,Female Escorts Delhi.call me= Whatssp Visit 9643727424 Place : South Ex Nehru Place Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Karol Bagh All Out Call Only Hotel Service In Delhi SERVICES Whatssp Visit 9643727424 1. A-Level (5 star escort) 2. Strip-tease 3. BBBJ (Bareback Blowjob) 4. Spending time in my rooms 5. BJ (Blowjob Without a Condom) 6. COF (Come On Face) 7. Completion 8. (Oral to completion) BJ nonCovered 9. (nonCovered blowjob Without a Condom) 10. DATY (Dinner At The Y) 11. DSL (Dick Sucking Lips) 12. DT (Dining at the Toes English Spanking) 13. Doggie (Sex style from behind) 14. Duo Sandwich (Sex with two escorts/girls; Threesome with the client) 15. S-GFE (Special Girl Friend Experience) 16. HJ (Hand Job) 17. Special Massage 18. O-Level (Oral sex) 19. 69 (69 sex) BJ (Blowjob Without Condom) 20. GFE (Girl Friend Experience) 21. CBJ (nonCovered 22. Blow Job; 23. Oral sex with a non Condom) 24. COB (Come On Body) 25. Extraball (Have sex many time TIME WASTERS AND BARGAINERS ARE PLEASE EXCUSE, WE RESPECT YOUR SAFETY AND PRIVACY AND EXPECT THE SAME FROM YOU See less Call Mr Jeevan 9643727424

Facebook and Google (now known as Alphabet) are together worth $1.3 trillion. You could merge the world’s top five advertising agencies (WPP, Omnicom, Publicis, IPG, and Dentsu) with five major media companies (Disney, Time Warner, 21st Century Fox, CBS, and Viacom) and you’d still need to add five major communications companies (AT&T, Verizon, Comcast, Charter, and Dish) to get only 90 percent of what Google and Facebook are worth together.

Ogilvy on Advertising by David Ogilvy I have learned more about creativity, and working in a creative field, from this one book than from any other job, course, or person with the exception of my ridiculously smart and talented, but not quite as tall, older brother, William. The book is ostensibly about how to get a job in advertising, how to run an advertising agency, and how to create successful and powerful advertising. But along the way, this brilliant British émigré to the United States (he came fifty-one years before me, in 1938), tells the entire history of advertising, predicts its future, and comes as close to explaining how ideas can be communicated using words and pictures, about the power of persuasion, than anyone who has ever written on the dark art. The book includes the story of how he created the Rolls-Royce print ad which I still think about every time I see a Roller or think about how to sell a high-end TV project.

The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision.

She’s here on Blue Ant’s ticket. Relatively tiny in terms of permanent staff, globally distributed, more post-geographic than multinational, the agency has from the beginning billed itself as a high-speed, low-drag life-form in an advertising ecology of lumbering herbivores.

Flyrise is a small business digital marketing agency providing top-rated online marketing services such as branding, web design, SEO, social media, paid advertising, email marketing, blog writing and more. Simple to understand, easy to implement, and guaranteed to get results!

The trance experience must be vivid, vibrant and intense. The same quasi-professionals will tell you that you cannot be forced by hypnosis to do something against your will. Advertising agencies, religious authorities, political powers and many others find this misinformation very amusing. The fact is that you can be hypnotized to do something against your will, and so one very important goal of magickal hypnotism is to break the magnetic hold these powers and authorities hold over you, and to free yourself.

is entirely appropriate that in twenty-first-century Britain streets that were once filled with artists now contain Britain’s highest concentration of advertising agencies; real artists displaced by the counterfeit, the second rate; creative individuals prostituting their talent.

Sabina, 24, who works in an advertising agency in Mumbai, was brought up by no-saying, fear-filling parents. When she was young and even now, she says, ‘I feel scared to ask, I hesitate, I don’t know why, even for valid issues, like with teachers . . . Some kids are able to say what they want, whether the answer is yes or no. But me, I am stupid, I never say anything. I never ask so I never get, and then I curse myself.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same. Go through a magazine and pick out the advertisements you like best. You will probably pick those with beautiful illustrations, or clever copy. You forget to ask yourself whether your favorite advertisements would make you want to buy the product. Says Rosser Reeves, of the Ted Bates agency: ‘I’m not saying that charming, witty and warm copy won’t sell. I’m just saying that I’ve seen thousands of charming, witty campaigns that didn’t. Let’s say you are a manufacturer. Your advertising isn’t working and your sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. And you walk in this office and talk to me, and you sit in that chair. Now, what do you want out of me? Fine writing? Do you want masterpieces? Do you want glowing things that can be framed by copywriters? Or do you want to see the goddamned sales curve stop moving down and start moving up?

For example, Keith Stanovich’s psychology textbook lists paranormal phenomena as “telepathy, clairvoyance, psychokinesis, precognition, reincarnation, biorhythms, astral projection, pyramid power, plant communication, and psychic surgery” (page 186).118 All these items are perfectly amenable to scientific inquiry, but so far only a few have been systematically investigated. Education may benefit by teaching students to avoid knee-jerk negative reactions to topics just because they seem peculiar and instead to evaluate what the evidence actually says. If there’s no body of systematic scientific evidence to rely upon (e.g., for the viability of “pyramid power”), then we can’t say much about that topic yet. But when there is evidence (as with several classes of psychic phenomena), then students should learn how to evaluate it. Professors often give lip service to the importance of teaching critical thinking skills, but in practice most of that lip is arrogant and dismissive. Another reason that the paranormal gets a bad rap is that professors are unaware of the evidence because their professors, and their professors before them, kept repeating that there wasn’t anything worth paying attention to.120 When something is repeated often enough, the lie takes on a life of its own. Political propagandists and advertising agencies have long capitalized on this fact.

Export Credit Guarantees.‘After all, Madame Nhu is asking a thousand dollars an interview, in this case we can insist on five and get it. Damn it, this is The Man . . . ’ The brain dulls. An exhibition of atrocity photographs rouses a flicker of interest. Meanwhile, the quasars burn dimly from the dark peaks of the universe. Standing across the room from Catherine Austin, who watches him with guarded eyes, he hears himself addressed as ‘Paul’, as if waiting for clandestine messages from the resistance headquarters of World War III. Five Hundred Feet High. The Madonnas move across London like immense clouds. Painted on clapboard in the Mantegna style, their composed faces gaze down on the crowds watching from the streets below. Several hundred pass by, vanishing into the haze over the Queen Mary Reservoir, Staines, like a procession of marine deities. Some remarkable entrepreneur has arranged this tour de force; in advertising circles everyone is talking about the mysterious international agency that now has the Vatican account. At the Institute Dr Nathan is trying to sidestep the Late Renaissance. ‘Mannerism bores me. Whatever happens,’ he confides to Catherine Austin, ‘we must keep him off Dali and Ernst.’ Gioconda. As the slides moved through the projector the women’s photographs, in profile and full face, jerked one by one across the screen. ‘A characteristic of the criminally insane,’ Dr Nathan remarked, ‘is the lack of tone and rigidity of the facial mask.’ The audience fell silent. An extraordinary woman had appeared on the screen. The planes of her face seemed to lead towards some invisible focus, projecting an image that lingered on the walls, as if they were inhabiting her skull. In her eyes glowed the forms of archangels. ‘That one?’ Dr Nathan asked quietly. ‘Your mother? I see.

Pay Per Click Advertising(PPC), is an effective online advertising model where you are required to pay the host (for example, Google or Amazon), so that they list your advertisement on their website or On others site Online. It is a great way to get traffic to your website at a required point of time. Here the quality of the website is not taken into account, but traffic is guaranteed by all means. At UnlockGrow we run a Pay Per Click campaign based on a particular budget, and in these campaigns, all the thing that you want to show to your users can be put up.

I’ve spoken to Matéo. I know about the grants and the interest from that advertising agency. So don’t you dare stand there and talk to me about being too afraid to put myself out there!

Unmanaged” deconstructs the discipline of management and makes the compelling case that knowledge workers perform much more effectively for “Humble Gardeners” than “Angry Ranchers.” With decades of experience working with hundreds of professional service firms, Jack Skeels presents a convincing case for how the chronically misunderstood agile framework can produce transformational results.

Unmanaged is one of those rare books that helps you see that the answers to your most pressing organizational problems are the opposite of what you thought they were.

The petition site bundles your name, email, and the insight about your interests (you just signed a petition about something you care about, remember?) and sells this information to data brokers, advertising agencies, subscription houses, and political campaigns.19 When you sign an online petition, the chances that you’ve just handed over your data for someone else to make money from them are higher than the chance that the intended legislative recipient of your petition will ever see it.

As Myanmar's business area proceeds to develop and extend, it has become progressively significant for organizations to grasp purchaser conduct and inclinations. This is where statistical surveying organizations like AMT Statistical surveying come in. AMT market research services in India , devoted to giving significant bits of knowledge and information to organizations hoping to prevail in the cutthroat Myanmar market. With their inside and out information on the neighborhood market and shopper patterns, AMT Statistical surveying can assist organizations with pursuing informed choices that will prompt development and achievement. One of the vital advantages of working with a like AMT Statistical surveying is the capacity to assemble significant information on purchaser conduct. Through reviews, center gatherings, and other exploration techniques, AMT market research services in india can furnish organizations with an itemized comprehension of what purchasers in Myanmar are searching for in items and administrations. This data can then be utilized to foster designated advertising systems and item contributions that address the issues of the neighborhood market. Notwithstanding purchaser conduct research, AMT Statistical surveying likewise gives significant bits of knowledge into market patterns and contest. By examining industry information and staying up with the latest with the most recent advancements in the Myanmar market, AMT Statistical surveying can assist organizations with remaining on the ball and recognize new open doors for development. Quite possibly of the market research agency in Myanmar is the absence of solid information and data. With restricted admittance to statistical surveying and purchaser experiences, numerous organizations are left speculating about what their clients need and need. This is where statistical surveying organizations like AMT market research services in india can have an enormous effect. By giving precise and dependable information, AMT Statistical surveying can assist organizations with settling on informed choices and keep away from exorbitant missteps. Whether it's starting another item, venturing into another market, or fostering a promoting effort, the experiences given by AMT Statistical surveying can assist organizations with accomplishing their objectives and prevail in the cutthroat Myanmar market. In general, statistical surveying is a fundamental part of any fruitful business technique in Myanmar's developing business sector. By working with a respectable and dependable statistical surveying organization like AMT Statistical surveying, organizations can acquire important bits of knowledge into shopper conduct, market patterns, and rivalry, assisting them with pursuing informed choices and remain on the ball. So assuming you're hoping to prevail in Myanmar's clamoring business scene, consider joining forces with AMT Statistical surveying to take your business to a higher level.

As Myanmar's business area proceeds to develop and extend, it has become progressively significant for organizations to grasp purchaser conduct and inclinations. This is where statistical surveying organizations like AMT Statistical surveying come in. AMT market research services in india , devoted to giving significant bits of knowledge and information to organizations hoping to prevail in the cutthroat Myanmar market. With their inside and out information on the neighborhood market and shopper patterns, AMT Statistical surveying can assist organizations with pursuing informed choices that will prompt development and achievement. One of the vital advantages of working with a like AMT Statistical surveying is the capacity to assemble significant information on purchaser conduct. Through reviews, center gatherings, and other exploration techniques, AMT market research services in india can furnish organizations with an itemized comprehension of what purchasers in Myanmar are searching for in items and administrations. This data can then be utilized to foster designated advertising systems and item contributions that address the issues of the neighborhood market. Notwithstanding purchaser conduct research, AMT Statistical surveying likewise gives significant bits of knowledge into market patterns and contest. By examining industry information and staying up with the latest with the most recent advancements in the Myanmar market, AMT Statistical surveying can assist organizations with remaining on the ball and recognize new open doors for development. Quite possibly of the market research agency in Myanmar is the absence of solid information and data. With restricted admittance to statistical surveying and purchaser experiences, numerous organizations are left speculating about what their clients need and need. This is where statistical surveying organizations like AMT market research services in india can have an enormous effect. By giving precise and dependable information, AMT Statistical surveying can assist organizations with settling on informed choices and keep away from exorbitant missteps. Whether it's starting another item, venturing into another market, or fostering a promoting effort, the experiences given by AMT Statistical surveying can assist organizations with accomplishing their objectives and prevail in the cutthroat Myanmar market. In general, statistical surveying is a fundamental part of any fruitful business technique in Myanmar's developing business sector. By working with a respectable and dependable statistical surveying organization like AMT Statistical surveying, organizations can acquire important bits of knowledge into shopper conduct, market patterns, and rivalry, assisting them with pursuing informed choices and remain on the ball. So assuming you're hoping to prevail in Myanmar's clamoring business scene, consider joining forces with AMT Statistical surveying to take your business to a higher level.

The lionfish comes from the tropical waters around Indonesia. Though beautiful to look at, it is a voracious predator of other fish, and is able to eat as many as 30 in half an hour. Furthermore, one female lionfish can produce over two million eggs per year, which was a particular problem in the Caribbean, where it has no natural predators. The decimation of local species threatened the environment and the economics of Colombia, much of which depends on fishing. It was also destroying the ecology of coral reefs. This was when some colleagues of mine borrowed an idea from Frederick the Great; Ogilvy & Mather in Bogotá decided that the solution was to create a predator for the lionfish – humans. The simplest and most cost-effective way to rid Colombia’s waters of lionfish was to encourage people to eat them, which would encourage anglers to catch them. The agency recruited the top chefs in Colombia and encouraged them to create lionfish recipes for the best restaurants. As they explained, a lionfish is poisonous on the outside but delicious on the inside, so they created an advertising campaign titled ‘Terribly Delicious’. Working with the Colombian Ministry of the Environment, they generated a cultural shift by turning the invader into an everyday food. Lionfish soon appeared in supermarkets. Some 84 per cent of Colombians are Roman Catholic, so they asked the Catholic Church to recommend lionfish to their congregations on Fridays and during Lent. That additional element – recruiting the Catholic Church – was the true piece of alchemy. Today, indigenous fish species are recovering and the lionfish population is in decline.

In the rapidly evolving business landscape of Saudi Arabia, the role of digital marketing agencies has become indispensable. As more companies recognize the need to establish a robust online presence, these agencies provide essential services that can significantly enhance brand visibility and customer engagement. From local startups to established enterprises, leveraging the expertise of a digital marketing agency in Saudi Arabia is crucial for staying competitive. Understanding the Local Market A key advantage of working with a digital marketing agency in Saudi Arabia is their deep understanding of the local market dynamics. Saudi Arabia's unique cultural and economic environment demands tailored marketing strategies that resonate with its diverse population. Digital marketing agencies have their fingers on the pulse of local consumer behavior, enabling them to create campaigns that speak directly to the needs and preferences of Saudi consumers. Comprehensive Digital Marketing Services Digital marketing encompasses a wide range of services, and agencies in Saudi Arabia offer comprehensive solutions to meet various business needs. These services include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing services in Saudi Arabia. By employing a multi-faceted approach, agencies can ensure that businesses reach their target audience effectively across multiple channels. Social Media Marketing Services Social media has become a critical component of any digital marketing strategy. With a high percentage of the population active on platforms like Twitter, Instagram, and Snapchat, social media marketing services in Saudi Arabia are essential for brand engagement. Digital marketing agencies help businesses create compelling content and manage their online presence, fostering community interaction and driving brand loyalty. By tailoring social media campaigns to reflect local culture and trends, these agencies can enhance a brand's visibility and relevance. Effective social media marketing not only boosts engagement but also facilitates direct communication between brands and their customers, creating a more personalized

There's a beep. And, in that fraction of a second, I see it all → . . Me in bed, covered in lipstick and talcum powder; falling down the coach aisle; smashing into a hat-stall; climbing under a table; thirty hands in the air; spinning under a spotlight; jumping in the snow; a ponytail, cut off; sitting on a catwalk; standing on a doorstep; my first kiss, on a television set. I see a Japanese fish market and an octopus; a sumo stage; a glass box and a hundred dolls; a shining lake; a zebra crossing; a brand-new sister. I see New York and a governess; a fairground ride; a planetarium; a party; Brooklyn Bridge. Toilet paper and Icarus; dinosaur biscuits; posters; Marrakesh and a monkey; parties of stars. Picnics and coffee; an advertising agency; a doppelganger; an Indian elephant and firework clouds of paint; a cafe, filled with pink. I see Sydney and diving and a fashion show that glittered with gold. In short: I see a whole world, opening behind me. And a new world, opening in front. A world that I fit into perfectly.

Herbert Hernandez stands at the intersection of creativity and leadership. He co-founded GIGIL, a premier independent advertising agency that has received top honors such as Philippines Independent Agency of the Year. By day, he leads innovative campaigns and wins awards at prestigious events like Cannes and the APAC Effies.

Herbert Hernandez stands at the intersection of creativity and leadership. He co-founded GIGIL, a premier independent advertising agency that has received top honors such as Philippines Independent Agency of the Year. By day, he leads innovative campaigns and wins awards at prestigious events like Cannes and the APAC Effies. By night, he performs as a guitarist and songwriter for the renowned bands 6cyclemind and Moonstar88, with his song "Migraine" achieving over 100 million streams. Herbert’s 20-year career in advertising has been marked by his ability to blend artistry with business strategy, earning him accolades like a spot on Campaign’s "40 Under 40" list. A creative visionary in both music and marketing, Herbert continues to push boundaries and inspire others with his talent and innovation.

We are a leading Newspaper Ad Agency in Ghaziabad. We offer a wide range of newspaper advertisement solutions pan India. We book all types of ads in all leading newspapers in Ghaziabad at best possible price. Call us for booking at 9810974532 or email us at info@getmeup.in

From Mickey Mouse ears and Davy Crockett caps to hula hoops, Silly Putty, Slinky, and Barbie, Boomers became the first child generation to be target marketed by advertising agencies.

A few years ago, an advertising agency head named Nancy Shalek22 explained approvingly: “Advertising at its best is making people feel that without their product, you’re a loser. Kids are very sensitive to that … You open up emotional vulnerabilities, and it’s very easy to do with kids because they’re the most emotionally vulnerable.

H. R. “Bob” Haldeman and Richard M. Nixon were an odd couple, bound by politics and expedience yet worlds apart socially. Haldeman, an advertising agency executive in Los Angeles, was an unlikely candidate for the president’s consigliere. “Bob Haldeman would have been a superstar had he never gone to the White House,” recalls Larry Higby, who followed him from J. Walter Thompson to the White House at the age of twenty-three. Indeed, Haldeman in the early 1960s was Southern California royalty: regent of the University of California; president of the UCLA alumni association; founding chairman of the California Institute of the Arts:

In each of the magazines, maps, event listings, and advertisements imagine the convergence of sexual minorities in public space. In essence, the magazines articulate urban centers as a collection of opportunities for personal agency and community belonging for their readers.

there are unparalleled opportunities for emerging agencies and consultants to transform, disrupt, and thrive within the developing marketing services ecosystem. The agencies and professionals with the will and vision to adapt and evolve will rise, and many traditional and digital-only firms will become obsolete.

Agencies will need to learn how to produce low bandwidth advertising content that can be shared and distributed in lots of different ways by lots of different social groups, all the while preserving some underlying essential brand equity.

Recent works on the organization of advertising agencies in Britain and the US show that advertisers' self-understanding, expertise and practices are geared to the agencies' imperative for self-promotion in competitive markets (Cronin 2004; Soar 2000). Drawing on Bourdieu's observations on `cultural intermediaries', Matthew Soar's (2000) research also shows that the first audience which advertising `creatives' have in mind is themselves (see also Nixon 2003).

Thirty-one days later, in the summer of 1981, he became a full-time writer, and the feeling of liberation as he left the agency for the last time was heady and exhilarating. He shed advertising like an unwanted skin, though he continued to take a sneaky pride in his bestknown slogan, “Naughty but nice” (created for the Fresh Cream Cake Client), and in his “bubble words” campaign for Aero chocolate (IRRESISTIBUBBLE, DELECTABUBBLE, ADORABUBBLE, the billboards cried, and bus sides read TRANSPORTABUBBLE, trade advertising said PROFITABUBBLE, and storefront decals proclaimed AVAILABUBBLE HERE). Later that year, when Midnight’s Children was awarded the Booker Prize, the first telegram he received—there were these communications called “telegrams” in those days—was from his formerly puzzled boss. “Congratulations,” it read. “One of us made it.

I set out the chess board. I filled a pipe, paraded the chessmen, and inspected them for French shaves and loose buttons, and played a championship tournament game between Gortcha-koff and Meninkin, seventy-two moves to a draw, a prize specimen of the irresistible force meeting the immovable object, a battle without armour, a war without blood, and as elaborate a waste of human intelligence as you could find anywhere outside an advertising agency.

Andy’s Message Around the time I received Arius’ email, Andy’s message arrived. He wrote: Young, I do remember Rick Samuels. I was at the seminar in the Bahriji when he came to lecture. Like you I was at once mesmerized by his style and beauty, which of course was a false image manufactured by the advertising agencies and sales promoters. I was surprised to hear your backroom story of him being gangbanged in the dungeon. We are not ones to judge since both of us had been down that negative road of self-loathing. This seems to be a common thread with people whom others considered good-looking or beautiful. In my opinion, it’s a fake image that handsome people know they cannot live up to. Instead of exterior beauty being an asset, it often becomes a psychological burden. During the years when I was with Toby, I delved in some fashion modeling work in New Zealand. I ventured into this business because it was my subconscious way of reminding me of the days we posed for Mario and Aziz. It was also my twisted way of hoping to meet another person like me, with the hope of building a loving long-term relationship. It was also a desperate attempt to break loose from Toby’s psychosomatic grip on my person. Ian was his name and he was a very attractive 24 year old architecture student. He modeled to earn some extra spending money. We became fast friends, but he had this foreboding nature which often came on unexpectedly. A sentence or a word could trigger his depression, sending the otherwise cheerful man into bouts of non-verbal communication. It was like a brightly lit light bulb suddenly being switched off in mid-sentence. We did have an affair while I was trying to patch things up with Toby. As delightful as our sexual liaisons were there was a hidden missing element, YOU! Much like my liaisons with Oscar, without your presence, our sexual communications took on a different dynamic which only you as the missing link could resolve. There were times during or after sex when Ian would abuse himself with negative thoughts and self-denigration. I tried to console him, yet I was deeply sorrowed about my own unresolved issues with Toby. It was like the blind leading the blind. I was gravely saddened when Ian took his own life. Heavily drugged on prescriptive anti-depressant and a stomach full of extensive alcohol consumption, he fell off his ten story apartment building. He died instantly. This was the straw that threw me into a nervous breakdown. Thank God I climbed out of my despondencies with the help of Ari and Aria. My dearest Young, I have a confession to make; you are the only person I have truly loved and will continue to love. All these years I’ve tried to forget you but I cannot. That said I am not trying to pry you away from Walter and have you return to me. We are just getting to know each other yet I feel your spirit has never left. Please make sure that Walter understands that I’m not jeopardizing your wonderful relationship. I am happy for the both of you. You had asked jokingly if I was interested in a triplet relationship. Maybe when the time and opportunity arises it may happen, but now I’m enjoying my own company after Albert’s passing. In a way it is nice to have my freedom after 8 years of building a life with Albert. I love you my darling boy and always will. As always, I await your cheerful emails. Andy. Xoxoxo

Most recently, I worked for this advertising agency that specializes in perceptual marketing. They ensure that whatever ads you see in your everyday life are geared to your specific taste, style, demographic, purchasing history, and countless other interwoven criteria. If you walk by a billboard, it shows you something you actually want or an upgrade to something you already have. They use real-time rolling data feeds, so you might see a different ad depending on your mood before versus after lunch, if you were running late or had time to linger, whether you had sex that night or argued with your spouse that morning. Following a negative experience with some company’s wares, they’d give a competitor a shot at shifting your brand loyalty. My big idea was that clients could pay a monthly fee to see no ads at all. Instead of individualized niche marketing, you could experience a world blissfully emptied of promotional clutter. It was a total failure. Because it turns out people like ads. Especially when they’re targeted to warp the visual environment around you to emphasize your needs above all others, as if you’re the indispensable center of the global economy. Nobody wanted to pay for the privilege of being irrelevant to commercial interests. Except me. I essentially got my employer to launch an expensive new product solely for my use. An industry of one.

That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the new real estate company. A few ideas sprang up right away but got rejected just as fast. A half bottle of tequila later, the name "Real Estate Maximums Incorporated" was tossed around as a possibility. Nobody spoke for a moment because everyone liked it. Maximums meant that everyone would get the most out of the relationship-real estate agents and customers alike. The name did a good job of communicating the everybody wins principle at the heart of the endeavor. But after a few more minutes, they realized it didn't quite work. It wasn't snappy enough for a good brand name, and it was too long to fit on a real estate sign. More tequila got poured. No one could come up with another name that felt as on-target as Real Estate Maximums. Someone suggested shortening it to R. E. Max. That made it snappier and appealing in a brand name sense; but when you wrote it out, it looked too much like a real person's name. You could imagine junk mail arriving at the office in care of Mr. and Mrs. R. E. Max. Collins pointed out that Exxon had formed only a few years before, and the X with a slash through it looked very smart. So Liniger took out the dots and tried a slash through the middle of the word and then capitalized all the letters. They looked at the pad of paper and saw: RE/MAX. A silence came over them, followed by a few backslaps and cheers. Everything about the word looked exactly right, as though they were talking about an established global company. Now, what about colors? They were on a roll. Now was no time to stop. A few more shots of tequila went around while they debated the right look for the new RE/MAX. It didn't take long to figure it out: Everyone in the room was a Vietnam vet and patriotic to the core. The colors, of course, had to be red, white, and blue. When they considered the whole package, they knew they had it. And that's how the idea for the distinctive RE/MAX brand was hatched. Considering the time and resources that get poured into brand development today, their methods might seem unorthodox if admirably effective. No money was spent on advertising agencies, market research, or trademark protection. The only investment was a decent bottle of tequila; the only focus group, a bunch of guys sitting around a room having a good laugh.

Look for young men and women who can one day lead your agency. Is there any way of predicting the capacity to lead? The only way I know is to look at their college records. If they were leaders between the ages of 18 and 22, the odds are that they will emerge as leaders in middle life. Make

What has my readers scratching their heads, though, is why advertisers, whose cumulative actions have painted ad agencies into a corner, marginalizing their agencies as partners, do not see any relationship between their poor brand performance and the commoditization of agency services and fees.

Recession, advertising slow-downs, media spin-offs, procurement department investigations, client globalization initiatives, fee-based remuneration schemes and holding company ownership added significant complexity to ad agency operations by 1990. The simplicity of the Golden Age and the Creative Revolution was long gone, whether recognized or not.