Advertising Agency Quotes

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No one's family is normal. Normalcy is a lie invented by advertising agencies to make the rest of us feel inferior.
Claire LaZebnik (Epic Fail)
School is the advertising agency which makes you believe that you need the society as it is.
Ivan Illich
Insomnia is an all-night travel agency with posters advertising faraway places.
Charles Simic (Dime-Store Alchemy)
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...
Howard Schultz (Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time)
If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
But as any mathematician knows, averages can be deceptive. Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in a refrigerator and your feet on a burner, the average temperature is okay. I am always cautious about averages.” As
Eric Barker (Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong)
Finally, don’t put on a Let’s Be Fair tone and say “But black people are racist too.” Because of course we’re all prejudiced (I can’t even stand some of my blood relatives, grasping, selfish folks), but racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.
Chimamanda Ngozi Adichie (Americanah)
Unless we are willing to accept our artists as they are, the answer to the question, "Who speaks for America today?" will have to be: the advertising agencies. They are entirely capable of showing us our unparalleled prosperity and our almost classless society, and no one has ever accused them of not being affirmative. Where the artist is still trusted, he will not be looked to for assurance. Those who believe that art proceeds from a healthy, and not from a diseased, faculty of the mind will take what he shows them as a revelation, not of what we ought to be but of what we are at a given time and under given circumstances; that is , as a limited revelation but revelation nevertheless.
Flannery O'Connor (Mystery and Manners: Occasional Prose (FSG Classics))
All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.
Kalle Lasn
I could get a job in an advertising agency. I’ll write copy telling people to eat more cornflakes and smoke more and more cigarettes and buy more refrigerators and automobiles, until they explode with happiness.
Sloan Wilson (The Man in the Gray Flannel Suit)
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963
Naomi Klein (No Logo: No Space, No Choice, No Jobs)
seventy-two moves to a draw, a prize specimen of the irresistible force meeting the immovable object, a battle without armor, a war without blood, and as elaborate a waste of human intelligence as you could find anywhere outside an advertising agency.
Raymond Chandler (The Long Goodbye (Philip Marlowe, #6))
When you were making excuses someone else was making enterprise.
Amit Kalantri (Wealth of Words)
We’re told by this system that you are the car you drive or the size of your house or the number in your bank account. We’re taught from an early age by advertising agencies that we’re only as good as the wealth we have. It isn’t true. We’re not their slaves. We’re people. We’re not numbers on a spreadsheet. We aren’t disposable if we don’t make enough. This is our country, not theirs.
Victor Methos (An Invisible Client)
The Sackler empire is a completely integrated operation,” Blair wrote. They could develop a drug, have it clinically tested, secure favorable reports from the doctors and hospitals with which they had connections, devise an advertising campaign in their agency, publish the clinical articles and the advertisements in their own medical journals, and use their public relations muscle to place articles in newspapers and magazines.
Patrick Radden Keefe (Empire of Pain: The Secret History of the Sackler Dynasty)
Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.
Jarod Kintz (At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.)
Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers.
David Ogilvy (Ogilvy on Advertising)
...you are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.
David Foster Wallace (A Supposedly Fun Thing I'll Never Do Again: Essays and Arguments)
The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If
David Ogilvy (Ogilvy on Advertising)
In 1850 Allan Pinkerton founded the first American private detective agency; in advertisements, the company motto, "We Never Sleep" was inscribed under a large, unblinking Masonic-like eye, which gave rise to the term "private eye".... William J. Burns was an avid user of a Dictograph- a primitive listening device that could be concealed in anything from a clock to a chandelier.... Just as Allan Pinkerton, in the nineteenth century was known as the eye, Burns, In the twentieth century had become "the ear".
David Grann (Killers of the Flower Moon: The Osage Murders and the Birth of the FBI)
The official line is that, after the war, women couldn't wait to leave the offices and assembly lines and government agencies. But the real story was that the economy couldn't have men coming home without women going home, not unless it wanted a lot of unemployed vets. So the problem became unemployed women. "How you gonna keep us down on the farm after we've seen the world,"' she ad-libs to the old World War I tune. 'Enter the women's magazines, and cookbook publishers, and all these advertising agencies carrying on about the scourge of germs in the toilet bowl, and scuffs on the kitchen floor, and, my favorite, house B.O. Enter chicken hash that takes two and a half hours to prepare. I can just hear them sitting around the conference tables. 'That'll keep the gals out of trouble.
Ellen Feldman (Next to Love)
More major brands and advertising agencies announced their intention to pause Twitter advertising or just did so quietly. Sales fell 80 percent for the month.
Walter Isaacson (Elon Musk)
Never summon people to your office; it frightens them. Instead, go to see them in their offices, unannounced. A boss who never wanders about his agency becomes an invisible hermit. 3
David Ogilvy (Ogilvy on Advertising)
Freedom. You humans do love to prattle on about freedom, and you barely understand the word. How much agency do you think you actually have? From the cradle to the grave, you’re bombarded with media, advertising, cultural and social pressure to conform…it’s amazing you can think at all.
Craig Schaefer (A Plain-Dealing Villain (Daniel Faust, #4))
But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children. In a word, almost nothing that they need happens to the losers. Which is why they are losers.
Neil Postman (Technopoly: The Surrender of Culture to Technology)
Do you think it childish to use a set of written principles to guide the management of an advertising agency? I can only tell you that mine have proved invaluable in keeping a complicated enterprise on course. Profit
David Ogilvy (Ogilvy on Advertising)
Of course, I have never agreed that creativity is the great contribution of the advertising agency, and a look through the pages of the business magazines should dramatize my contention that much advertising suffers from overzealous creativity—aiming for high readership scores rather than for the accomplishment of a specified communications task. Or, worse, creativity for self-satisfaction. —Howard Sawyer, Vice President, Marsteller, Inc.
Robert W. Bly (The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells)
Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees’ Agencies
David Ogilvy (Ogilvy on Advertising)
Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most
David Ogilvy (Ogilvy on Advertising)
The charm of a city, now we come to it, is not unlike the charm of flowers. It partly depends on seeing time creep across it. Charm needs to be fleeting. Nothing could be less palatable than a museum-city propped up by prosthetic devices of concrete. Paris is not in danger of becoming a museum-city, thanks to the restlessness and greed of promoters. Yet their frenzy to demolish everything is less objectionable than their clumsy determination to raise housing projects that cannot function without the constant presence of an armed police force… All these banks, all these glass buildings, all these mirrored facades are the mark of a reflected image. You can no longer see what’s happening inside, you become afraid of the shadows. The city becomes abstract, reflecting only itself. People almost seem out of place in this landscape. Before the war, there were nooks and crannies everywhere. Now people are trying to eliminate shadows, straighten streets. You can’t even put up a shed without the personal authorization of the minister of culture. When I was growing up, my grandpa built a small house. Next door the youth club had some sheds, down the street the local painter stored his equipment under some stretched-out tarpaulin. Everybody added on. It was telescopic. A game. Life wasn’t so expensive — ordinary people would live and work in Paris. You’d see masons in blue overalls, painters in white ones, carpenters in corduroys. Nowadays, just look at Faubourg Sainte-Antoine — traditional craftsmen are being pushed out by advertising agencies and design galleries. Land is so expensive that only huge companies can build, and they have to build ‘huge’ in order to make it profitable. Cubes, squares, rectangles. Everything straight, everything even. Clutter has been outlawed. But a little disorder is a good thing. That’s where poetry lurks. We never needed promoters to provide us, in their generosity, with ‘leisure spaces.’ We invented our own. Today there’s no question of putting your own space together, the planning commission will shut it down. Spontaneity has been outlawed. People are afraid of life.
Robert Doisneau (Paris)
Osborn was a founding partner of the advertising agency Batten, Barton, Durstine, and Osborn (BBDO), but it was as an author that he really made his mark, beginning with the day in 1938 that a magazine editor invited him to lunch and asked what his hobby was. “Imagination,” replied Osborn.
Susan Cain
The underlying ideology within social media is not to enhance choice or agency, but rather to narrow, filter, and reduce choice to benefit creators and advertisers. Social media herds the citizenry into surveilled spaces where the architects can track and classify them and use this understanding to influence their behavior. If democracy and capitalism are based on accessible information and free choice, what we are witnessing is their subversion from the inside.
Christopher Wylie (Mindf*ck: Cambridge Analytica and the Plot to Break America)
advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.
Drew Eric Whitman (CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone)
Many security analysts still believe that agencies are a poor investment. Not so Warren Buffett, one of the most successful investors in the world. He has taken substantial positions in three publicly held agencies, and is quoted as saying, ‘The best business is a royalty on the growth of others, requiring very little capital itself … such as the top international advertising agencies.’ If
David Ogilvy (Ogilvy on Advertising)
As an artist in the 1960s, Norman Sunshine was able to maintain a moderately out lifestyle. But when the first exhibition of his paintings in New York brought on a profile in The New York Times in 1968, he was photographed in the apartment that he admitted sharing with Shayne. At both his advertising agency and Shayne’s television production company, the article was met with absolute silence.
Norman Sunshine (Double Life: The Story of a Fifty Year Marriage)
As an artist in the 1960s, Norman Sunshine was able to maintain a moderately out lifestyle. But when the first exhibition of his paintings in New York brought on a profile in The New York Times in 1968, he was photographed in the apartment that he admitted sharing with Shayne. At both his advertising agency and Shayne’s television production company, the article was met with absolute silence.
Alan Shayne (Double Life: The Story of a Fifty Year Marriage)
Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.
David Grann (Killers of the Flower Moon: The Osage Murders and the Birth of the FBI)
In 1850, Allan Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.
David Grann (Killers of the Flower Moon: The Osage Murders and the Birth of the FBI)
(About "From Hell") The idea was to do a documentary comic about a murder. I concluded that there was a way of approaching the [Ripper] murders in a completely different way. I changed the emphasis from 'whodunit' to 'what happened'. I'd seen advertisements for Douglas Adams' book "Dirk Gently's Holistic Detective Agency". A holistic detective? You wouldn't just have to solve the crime, you'd have to solve the entire world that that crime happened in. That was the twist that I needed.
Alan Moore
One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.
David Ogilvy (Ogilvy on Advertising)
Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven
David Ogilvy (Ogilvy on Advertising)
Another factor that makes a great copywriter is the experience of running your own company and being responsible for every word you write. The really great direct marketing copywriters often don’t work for advertising agencies, but rather run their own companies and experience their own successes and failures. Ben Suarez, Gary Halbert, the late Gene Schwartz and dozens of others recognized as top copywriters have owned their own companies and learned over years of trial and error—years of both big mistakes and great success. You can’t beat that type of experience.
Joseph Sugarman (The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters)
I know more than he does, she thinks, in this mad excess of arrogance. I may work in an advertising agency. I may prefer central heating to carrying coals, and a frozen pizza to a fresh mackerel, but I grant the world its dignity. I am aware of what I don't know, don't understand, and that's more than you can do. My body moves with the tides, bleeds with the moon, burns in the sun: I, Minette, I am a poor passing fragment of humanity: I obey laws that I only dimly understand, but I aware that the penalty of defying them is at best disaster, at worst death. ("The Man With No Eyes")
Fay Weldon (Mischief: Fay Weldon Selects Her Best Short Stories)
The ludicrous idea that believing is something you can decide to do is deliciously mocked by Douglas Adams in Dirk Gently’s Holistic Detective Agency, where we meet the robotic Electric Monk, a labour-saving device that you buy ‘to do your believing for you’. The de luxe model is advertised as ‘Capable of believing things they wouldn’t believe in Salt Lake City’.
Richard Dawkins (The God Delusion)
The Third Reich made it its mission to use the authority of the state to coordinate efforts within industry to devise standardized and simplified versions of key consumer commodities. These would then be produced at the lowest possible price, enabling the German population to achieve an immediate breakthrough to a higher standard of living. The epithet which was generally attached to these products was Volk: the Volksempfaenger (radio), Volkswohnung (apartments), Volkswagen, Volkskuehlschrank (refrigerator), Volkstraktor (tractor).34 This list contains only those products that enjoyed the official backing of one or more agencies in the Third Reich. Private producers, however, had long appreciated that the term ‘Volk’ had good marketing potential, and they, too, joined the bandwagon. Amongst the various products they touted were Volks-gramophone (people’s gramophone), Volksmotorraeder (people’s motorbikes) and Volksnaehmaschinen (people’s sewing machines). In fact, by 1933 the use of the term ‘Volk’ had become so inflationary that the newly established German advertising council was forced to ban the unlicensed use of the term.
Adam Tooze (The Wages of Destruction: The Making and Breaking of the Nazi Economy)
racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.
Chimamanda Ngozi Adichie (Americanah)
but racism is about the power of a group and in America it’s white folks who have that power. How? Well, white folks don’t get treated like shit in upper-class African-American communities and white folks don’t get denied bank loans or mortgages precisely because they are white and black juries don’t give white criminals worse sentences than black criminals for the same crime and black police officers don’t stop white folk for driving while white and black companies don’t choose not to hire somebody because their name sounds white and black teachers don’t tell white kids that they’re not smart enough to be doctors and black politicians don’t try some tricks to reduce the voting power of white folks through gerrymandering and advertising agencies don’t say they can’t use white models to advertise glamorous products because they are not considered “aspirational” by the “mainstream.” So
Chimamanda Ngozi Adichie (Americanah)
hear companies talk about consumers being bombarded with thousands and thousands of advertising messages every day, because there’s usually a lot of discussion among companies and ad agencies talking about how to get their message to stand out. There’s a lot of buzz these days about “social media” and “integration marketing.” As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there. You have the customer’s undivided attention for five to ten minutes, and if you get the interaction right, what we’ve found is that the customer remembers the experience for a very long time and tells his or her friends about it. Too many companies think of their call centers as an expense to minimize. We believe that it’s a huge untapped opportunity for most companies, not only because it can result in word-of-mouth marketing, but because of its
Tony Hsieh (Delivering Happiness: A Path to Profits, Passion, and Purpose)
It never ceases to amaze me how many Christians, in the North and the South, continue to refer to the former as the “developed” and the latter as the “developing” world. When we in the South use this term to describe ourselves, we are evaluating ourselves by a set of cultural values that are alien to our own cultures, let alone to a Christian world-view! All our normative images and yardsticks of “development” are ideologically loaded. Who dictates that mushrooming TV satellite dishes and skyscrapers are signs of “development”? Who, apart from the automobile industry and the advertising agencies, seriously believes that a country with six-lane highways and multi-story car-parks is more “developed” than one whose chief mode of transport is railways? Does the fact that there are more telephones in Manhattan, New York, than in the whole of sub-Saharan Africa, mean that human communication is more developed in the former than the latter?
Vinoth Ramachandra (Gods That Fail, Revised Edition: Modern Idolatry and Christian Mission)
(The term “to detect” derived from the Latin verb “to unroof,” and because the devil, according to legend, allowed his henchmen to peer voyeuristically into houses by removing their roofs, detectives were known as “the devil’s disciples.”) In 1850, Allan Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.
David Grann (Killers of the Flower Moon: The Osage Murders and the Birth of the FBI)
The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to be a good leader of Americans, who are raised in a tradition of democracy and have a high need for independence. But the American brand of democratic leadership doesn’t work so well in Europe, where executives have a psychological need for more autocratic leadership. That is one of many reasons why it is wise for American agencies to appoint locals to lead their foreign subsidiaries.
David Ogilvy (Ogilvy on Advertising)
The agency even had its own mascot—the Blue Eagle. Paying a disturbing, un-American kind of homage to this new, powerful, government agency, shopkeepers displayed the Blue Eagle in their store windows to advertise their compliance with the regulatory rules, and chorus girls wore emblems of the bird on their costumes.11 Consumers, meanwhile, were encouraged to shop only where the Blue Eagle was proudly displayed. In fact, the mascot inspired the name of the NFL franchise created in Philadelphia in 1933, the Philadelphia Eagles.
Mike Lee (Our Lost Constitution: The Willful Subversion of America's Founding Document)
A good marketer can sell practically anything to anyone. Tobacco is literally dried, decaying vegetable matter that you light on fire and inhale, breathing horrid-tasting, toxic fumes into your lungs.121 At one point marketers promoted smoking as a status symbol and claimed it had health benefits. Once you give it a try, the addictive nature of the drug kicks in, and the agency’s job becomes much easier. If they can get you hooked, the product will sell itself. Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns. Alcohol advertisements sell an end to loneliness, claiming that drinking provides friendship and romance. They appeal to your need for freedom by saying drinking will make you unique, brave, bold, or courageous. They promise fulfillment, satisfaction, and happiness. All these messages speak to your conscious and unconscious minds.
Annie Grace (This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life)
THE FOLLOWING MONDAY I sat down next to Connie at the front desk. I almost never sat down next to Connie when she wasn’t just starting to rub lotion into her hands. I watched her rub her hands together. Her hands were like lubed animals doing a mating dance. And she was hardly alone: people everywhere kept bottles of lotion in and around their desks, people everywhere that morning were just starting to rub lotion into their hands. I missed the point. I hated missing the point, but I did, I missed it completely. If I could just become a lotioner, I thought, how many other small, pleasurable gestures made throughout the day might click into place for me, and all that exile, all that alienation and scorn, simply vanish? But I couldn’t do it. I despised the wet sensation that refused to subside even after all the lotion had been rubbed in and could be rubbed in no farther. I hit that terminal point and wanted nothing more to do with something either salutary or vain but never pleasant. I thought it was heinous. That little hardened dollop of lotion right at the lip of the squirter, that was really so heinous. But it was part of the point, the whole point. Why was I always on the outside looking in, always alien to the in? As I say, Connie was not alone. In medical offices, law firms, and advertising agencies, in industrial parks, shipping facilities, and state capitols, in ranger stations and even in military barracks, people were moisturizing. They
Joshua Ferris (To Rise Again at a Decent Hour)
The non-event is not when nothing happens. It is, rather, the realm of perpetual change, of a ceaseless updating, of an incessant succession in real time, which produces this general equivalence, this indifference, this banality that characterizes the zero degree of the event. A perpetual escalation that is also the escalation of growth - or of fashion, which is pre-eminently the field of compulsive change and built-in obsolescence. The ascendancy of models gives rise to a culture of difference that puts an end to any historical continuity. Instead of unfolding as part of a history, things have begun to succeed each other in the void. A profusion of language and images before which we are defenceless, reduced to the same powerlessness, to the same paralysis as we might show on the approach of war. It isn't a question of disinformation or brainwashing. It was a naIve error on the part of the FBI to attempt to create a Disinformation Agency for purposes of managed manipulation - a wholly useless undertaking, since disinformation comes from the very profusion of information, from its incantation, its looped repetition, which creates an empty perceptual field, a space shattered as though by a neutron bomb or by one of those devices that sucks in all the oxygen from the area of impact. It's a space where everything is pre-neutralized, including war, by the precession of images and commentaries, but this is perhaps because there is at bottom nothing to say about something that unfolds, like this war, to a relentless scenario, without a glimmer of uncertainty regarding the final outcome.
Jean Baudrillard (The Intelligence of Evil or the Lucidity Pact (Talking Images))
This chokes me up, this really chokes me up. It was so clear that Lee loved Apple so much. Here was the best guy in advertising. And he hadn’t pitched in ten years. Yet here he was, and he was pitching his heart out, because he loved Apple as much as we did. He and his team had come up with this brilliant idea, “Think Different.” And it was ten times better than anything the other agencies showed. It choked me up, and it still makes me cry to think about it, both the fact that Lee cared so much and also how brilliant his “Think Different” idea was. Every once in a while, I find myself in the presence of purity—purity of spirit and love—and I always cry. It always just reaches in and grabs me. That was one of those moments. There was a purity about that I will never forget. I cried in my office as he was showing me the idea, and I still cry when I think about it.
Walter Isaacson (Steve Jobs)
Yet from the outset the fascination with private detectives was mixed with aversion. They were untrained and unregulated and often had criminal records themselves. Beholden to paying clients, they were widely seen as surreptitious figures who burglarized people’s secrets. (The term “to detect” derived from the Latin verb “to unroof,” and because the devil, according to legend, allowed his henchmen to peer voyeuristically into houses by removing their roofs, detectives were known as “the devil’s disciples.”) In 1850, Allan Pinkerton founded the first American private detective agency; in advertisements, the company’s motto, “We Never Sleep,” was inscribed under a large, unblinking, Masonic-like eye, which gave rise to the term “private eye.” In a manual of general principles and rules that served as a blueprint for the industry, Pinkerton admitted that the detective must at times “depart from the strict line of truth” and “resort to deception.” Yet even many people who despised the profession deemed it a necessary evil. As one private eye put it, he might be a “miserable snake,” but he was also “the silent, secret, and effective Avenger of the outraged Majesty of the Law when everything else fails.
David Grann (Killers of the Flower Moon: The Osage Murders and the Birth of the FBI)
there are unparalleled opportunities for emerging agencies and consultants to transform, disrupt, and thrive within the developing marketing services ecosystem. The agencies and professionals with the will and vision to adapt and evolve will rise, and many traditional and digital-only firms will become obsolete.
Paul Roetzer (The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms)
original content to provide educational and salient advice to consumers, helping them with their purchasing decisions.
Paul Roetzer (The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms)
There can be no disputing that the computer has increased the power of large-scale organizations like the armed forces, or airline companies or banks or tax-collecting agencies. And it is equally clear that the computer is now indispensable to high-level researchers in physics and other natural sciences. But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children.
Neil Postman (Technopoly: The Surrender of Culture to Technology)
The job of a marketing agency is to produce results that impact the bottom line. It's that simple.
Paul Roetzer (The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms)
Advertising is a tax paid for being unremarkable.*” If that is true, then this tax is rising fast, which is good news for the government—not to mention production companies, media sellers, and agencies—
Joseph Jaffe (Z.E.R.O.: Zero Paid Media as the New Marketing Model)
An example is the campaign that Goodby, Berlin & Sil- verstein produced for the Northern California Honda Deal- ers Advertising Association (NCHDAA) in 1989. Rather than conform to the stereotypical dealer group advertising ("one of a kind, never to be repeated deals, this weekend 114 Figure 4.1 UNUM: "Bear and Salmon. Figure 4.2 UNUM: "Father and Child." 115 PEELING THE ONION only, the Honda-thon, fifteen hundred dollars cash back . . ." shouted over cheesy running footage), it was decided that the campaign should reflect the tone of the national cam- paign that it ran alongside. After all, we reasoned, the only people who know that one spot is from the national cam- paign and another from a regional dealer group are industry insiders. In the real world, all people see is the name "Honda" at the end. It's dumb having one of (Los Angeles agency) Rubin Postaer's intelligent, stylish commercials for Honda in one break, and then in the next, 30 seconds of car salesman hell, also apparently from Honda. All the good work done by the first ad would be undone by the second. What if, we asked ourselves, we could in some way regionalize the national message? In other words, take the tone and quality of Rubin Postaer's campaign and make it unique to Northern California? All of the regional dealer groups signed off as the Northern California Chevy/Ford/ Toyota Dealers, yet none of the ads would have seemed out of place in Florida or Wisconsin. In fact, that's probably where they got them from. In our research, we began not by asking people about cars, or car dealers, but about living in Northern California. What's it like? What does it mean? How would you describe it to an alien? (There are times when my British accent comes in very useful.) How does it compare to Southern California? "Oh, North and South are very different," a man in a focus group told me. "How so?" "Well, let me put it this way. There's a great rivalry between the (San Francisco) Giants and the (L.A.) Dodgers," he said. "But the Dodgers' fans don't know about it." Everyone laughed. People in the "Southland" were on a different planet. All they cared about was their suntans and flashy cars. Northern Californians, by comparison, were more modest, discerning, less likely to buy things to "make state- ments," interested in how products performed as opposed to 116 Take the Wider View what they looked like, more environmentally conscious, and concerned with the quality of life. We already knew from American Honda—supplied re- search what Northern Californians thought of Honda's cars. They were perceived as stylish without being ostentatious, reliable, understated, good value for the money . . . the paral- lels were remarkable. The creative brief asked the team to consider placing Honda in the unique context of Northern California, and to imagine that "Hondas are designed with Northern Californi- ans in mind." Dave O'Hare, who always swore that he hated advertising taglines and had no talent for writing them, came back immediately with a line to which he wanted to write a campaign: "Is Honda the Perfect Car for Northern Califor- nia, or What?" The launch commercial took advantage of the rivalry between Northern and Southern California. Set in the state senate chamber in Sacramento, it opens on the Speaker try- ing to hush the house. "Please, please," he admonishes, "the gentleman from Northern California has the floor." "What my Southern Californian colleague proposes is a moral outrage," the senator splutters, waving a sheaf of papers at the other side of the floor. "Widening the Pacific Coast Highway . . . to ten lanes!" A Southern Californian senator with bouffant hair and a pink tie shrugs his shoulders. "It's too windy," he whines (note: windy as in curves, not weather), and his fellow Southern Californians high-five and murmur their assent. The Northern Californians go nuts, and the Speaker strug- gles in vain to call everyone to order. The camera goes out- side as th
Anonymous
Recent works on the organization of advertising agencies in Britain and the US show that advertisers' self-understanding, expertise and practices are geared to the agencies' imperative for self-promotion in competitive markets (Cronin 2004; Soar 2000). Drawing on Bourdieu's observations on `cultural intermediaries', Matthew Soar's (2000) research also shows that the first audience which advertising `creatives' have in mind is themselves (see also Nixon 2003).
Roberta Sassatelli (Consumer culture: history, theory and politics)
He believed from the beginning that the heart and soul of an advertising agency is its creative work.
Doris Willens (Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising)
Agencies will need to learn how to produce low bandwidth advertising content that can be shared and distributed in lots of different ways by lots of different social groups, all the while preserving some underlying essential brand equity.
Anonymous
We somehow felt safe sharing every aspect of our lives, whether through public posts or private messages, with a corporate entity that was: a) legally bound by prior legislation to pass our data onto whichever government agencies desired it, and: b) legally bound by a duty to its stockholders to share our data with advertising agencies and partners. We implicitly agreed to this by using their service and explicitly agreed by ticking boxes beside user agreements we didn’t have time to read.
Craig A. Falconer (Sycamore (Cyber Seed, #1))
Checklist: Fitting Product Managers into the Organization ✓ To be most effective as a product manager, focus on being a generalist who can accomplish work through other people and functional departments. ✓ Position yourself with the sales force so that you’re viewed as neither strictly sales support nor corporate dictator. ✓ Understand how your activities fit into the sales process. ✓ Be prepared to represent the voice of the customer in meetings with operations and R & D and to demonstrate at least a minimum understanding of operational techniques and standards. ✓ Don’t be afraid to question and critique the work of your internal or external advertising agency. ✓ Allocate a significant portion of the time you spend with customers gathering information on future product needs and applications.
Anonymous
ahead of ICAO audit By Tarun Shukla | 527 words New Delhi: India's civil aviation regulator has decided to restructure its safety board and hire airline safety professionals ahead of an audit by the UN's aviation watchdog ICAO (International Civil Aviation Organization). The Directorate General of Civil Aviation (DGCA) announced its intent, and advertised the positions on its website. ICAO told the Indian regulator recently that it would come down to India to conduct an audit, its third in just over a decade, Mint reported on 12 February. Previous ICAO audits had highlighted the paucity of safety inspectors in DGCA. After its 2006 and 2012 audits, ICAO had placed the country in its list of 13 worst-performing nations. US regulator Federal Aviation Authority followed ICAO's 2012 audit with its own and downgraded India, effectively barring new flights to the US by Indian airlines. FAA is expected to visit India in the summer to review its downgrade. The result of the ICAO and FAA audits will have a bearing on the ability of existing Indian airlines to operate more flights to the US and some international destinations and on new airlines' ability to start flights to these destinations. The regulator plans to hire three directors of safety on short-term contracts to be part of the accident investigation board, according to the information on DGCA's website. This is first time the DGCA is hiring external staff for this board, which is critical to ascertain the reasoning for any crashes, misses or other safety related events in the country. These officers, the DGCA said on its website, must have at least 12 years of experience in aviation, specifically on the technical aspects, and have a degree in aeronautical engineering. DGCA has been asked by international regulators to hire at least 75 flight inspectors. It has only 51. India's private airlines offer better pay and perks to inspectors compared with DGCA. The aviation ministry told DGCA in January to speed up the recruitment and do whatever was necessary to get more inspectors on board, a government official said, speaking on condition of anonymity. DGCA has also announced it will hire flight operations inspectors as consultants on a short-term basis for a period of one year with a fixed remuneration of `1.25 lakh per month. "There will be a review after six months and subsequent continuation will be decided on the basis of outcome of the review," DGCA said in its advertisement. The remuneration of `1.25 lakh is higher than the salary of many existing DGCA officers. In its 2006 audit, ICAO said it found that "a number of final reports of accident and serious incident investigations carried out by the DGCA were not sent to the (member) states concerned or to ICAO when it was applicable". DGCA had also "not established a voluntary incident reporting system to facilitate the collection of safety information that may not otherwise be captured by the state's mandatory incident reporting system". In response, DGCA "submitted a corrective action plan which was never implemented", said Mohan Ranganthan, an aviation safety analyst and former member of government appointed safety council, said of DGCA. He added that the regulator will be caught out this time. Restructuring DGCA is the key to better air safety, said former director general of civil aviation M.R. Sivaraman. Hotel industry growth is expected to strengthen to 9-11% in 2015-16: Icra By P.R. Sanjai | 304 words Mumbai: Rating agency Icra Ltd on Monday said Indian hotel industry revenue growth is expected to strengthen to 9-11% in 2015-16, driven by a modest increase in occupancy and small increase in rates. "Industry wide revenues are expected to grow by 5-8% in 2014-15. Over the next 12 months, Icra expects RevPAR (revenue per available room) to improve by 7-8% driven by up to 5% pickup in occupancies and 2-3% growth in average room rates (ARR)," Icra said. Further, margins are expected to remain largely flat for 2014-15 while
Anonymous
Advertising agencies used to serve as their clients’ eyes and ears in the marketplace. Was there a need for a new product? Was a service now more popular in the suburbs than the cities? Were more men using a household cleanser than women? The ad agency’s research department was usually the first, and often the only, source for such information.
Randall Rothenberg (Where the Suckers Moon: The Life and Death of an Advertising Campaign)
Marketing Man is an imaginary character (or as we like to call him, a "target audience") who exists mainly in ad agency briefing documents and marketing department Powerpoint presentations.
Bob Hoffman (101 Contrarian Ideas About Advertising)
BRANDS GET THE advertising they deserve, regardless of how good the agency with which they partner is.
Steve McKee (Power Branding: Leveraging the Success of the World's Best Brands)
Cost of Cruise Sales Other Sales Cost of Other Sales (Refunds) (Refund Credits) Car Commissions Hotel Commissions Other Commissions Service Fees and Tuition Advertising Income Interest Income Air Sales and Cost of Air Sales
Tom Ogg (How to Start a Home Based Travel Agency)
The heroism of the working cowboy isn’t a joke . . . it isn’t something that has been cooked up by an advertising agency, and it isn’t something that cheap minds will ever understand. Cowboys are heroic because they exercise human courage on a daily basis. They live with danger. They take chances. They sweat, they bleed, they burn in the summer and freeze in the winter. They find out how much a mere human can do, and then they do a little more. They reach beyond themselves.
James P. Owen (Cowboy Ethics: What It Takes to Win at Life)
More simply, evidence can be facts, figures, testimonials, endorsements, research, charts, videos—you name it—as long as you, the advertiser, didn’t create it yourself.
Drew Eric Whitman (CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone)
Fact: By the time you’ve finished reading CA$HVERTISING, you’ll know more about how to create powerfully effective, money-making advertising than 99 percent of your competitors will know in their entire careers—guaranteed.
Drew Eric Whitman (CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone)
Raymond. Suitings for the complete man’. The campaign from Nexus Equity, an agency founded by Rajiv Agarwal, Arun Kale, M Raghunath and Rajan Nair, became a defining moment in Indian advertising. It broke away from the cliché-ridden suitings advertising of smart young men with women draped over their arms, mansions, luxury sedans, horses and more. One
Ambi Parameswaran (Nawabs, Nudes, Noodles: India through 50 Years of Advertising)
Then I began calling advertising agencies, as I had done during the research-and-information phase, but this time I was dead serious. I needed someone to take a chance on me—anyone. And it was hard. Getting people on the phone was a piece of cake, but finding the person who made the decisions was almost impossible. I would leave one voice-mail, no more—because I didn’t want to sound desperate—then follow it up with an e-mail. If I didn’t have an e-mail address, I’d guess, which really isn’t that complicated. First initial, last name, @whatevercompany.com. And whenever someone actually responded, I was ready. “I have a company called Click Agents,” I would say. “We have a consortium of Web sites. I can get your ads on those sites, and I will price them on a per-click basis.” I
Gurbaksh Chahal (The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions)
Meanwhile, as a result of these many calls, I was learning something new every day. I discovered, for example, that the vast majority of the Web sites got their ads directly from advertising agencies. A successful ad agency might have ten or twenty clients, but you only needed one to get started. If an ad agency took a chance on me, and I delivered, I imagined the doors would swing wide open. And how hard could that be?
Gurbaksh Chahal (The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions)
March 8: Love Happy is released. Marilyn’s total screen time is thirty-eight seconds—long enough for Groucho to respond to her slinking into his detective agency office with the question, “Is there anything I can do for you?” He promptly responds, “What a ridiculous statement.” Marilyn tells him that men keep following her and sways out of camera range as Groucho comments, “Really? I can’t understand why.” Marilyn later recalled, “There were three girls there and Groucho had us each walk away from him. . . . I was the only one he asked to do it twice. Then he whispered in my ear, ‘You have the prettiest ass in the business.’ I’m sure he meant it in the nicest way.” Groucho later said Marilyn was “Mae West, Theda Bara and Bo Peep rolled into one.” Marilyn received $500 for her appearance and another three hundred to pose for promotional photographs. Marilyn is sent on a promotional tour for a fee of one hundred dollars a week. She meets dress manufacturer Henry Rosenfeld in New York City, and they become lifelong friends. During this period she also does her famous Jones Beach photo sessions with Andre de Dienes. The tour takes her to Detroit, Cleveland, Chicago, Milwaukee, and Rockford, Illinois. Marilyn attends a party at the Chicago nightclub Ricketts with Roddy McDowell. Marilyn appears in print advertisement for Kyron diet pills, with accompanying text: “If you want slim youthful lines like Miss Monroe and other stars, start the KYRON Way to slenderness—today!
Carl Rollyson (Marilyn Monroe Day by Day: A Timeline of People, Places, and Events)
Residents are arriving from other states, even other countries, to work for one of the universities, a downtown advertising agency, or Capital One, the region’s largest employer, bringing new energy and out-of-town perspectives.
Kristen Green (Something Must Be Done about Prince Edward County: A Family, a Virginia Town, a Civil Rights Battle)
Once, in the time when musical recordings were commonly sold on vinyl, an advertising agency decided to market some product or other by way of a 45-r.p.m. single cover-mounted on a magazine. This being an advertising agency, of course, the first point of business was that they all sit around in a room and discuss what colour it should be.
Dave Stone (The Slow Empire)
Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in a refrigerator and your feet on a burner, the average temperature is okay. I am always cautious about averages.
Eric Barker (Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong)
Facebook and Google (now known as Alphabet) are together worth $1.3 trillion. You could merge the world’s top five advertising agencies (WPP, Omnicom, Publicis, IPG, and Dentsu) with five major media companies (Disney, Time Warner, 21st Century Fox, CBS, and Viacom) and you’d still need to add five major communications companies (AT&T, Verizon, Comcast, Charter, and Dish) to get only 90 percent of what Google and Facebook are worth together.
Scott Galloway (The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google)
1. First, we admire people who work hard. We dislike passengers who don’t pull their weight in the boat. 2. We admire people with first-class brains, because you cannot run a great advertising agency without brainy people. 3. We admire people who avoid politics – office politics, I mean. 4. We despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates. 5. We admire the great professionals, the craftsmen who do their jobs with superlative excellence. We notice that these people always respect the professional expertise of their colleagues in other departments. 6. We admire people who hire subordinates who are good enough to succeed them. We pity people who are so insecure that they feel compelled to hire inferior specimens as their subordinates. 7. We admire people who build up and develop their subordinates, because this is the only way we can promote from within the ranks. We detest having to go outside to fill important jobs, and I look forward to the day when that will never be necessary. 8. We admire people who practice delegation. The more you delegate, the more responsibility will be loaded upon you. 9. We admire kindly people with gentle manners who treat other people as human beings – particularly the people who sell things to us. We abhor quarrelsome people. We abhor people who wage paper warfare. We abhor buck passers, and people who don’t tell the truth. 10. We admire well-organized people who keep their offices shipshape, and deliver their work on time. 11. We admire people who are good citizens in their communities – people who work for their local hospitals, their church, the PTA, the Community Chest and so on.
David Ogilvy (The Unpublished David Ogilvy)
The key to distinguishing between genuine segment-signaling and its converged virtue-signaling counterpart is whether the segment being signaled is actually a significant part of the consumer base for the product being advertised or not. A rainbow flag on travel agency selling gay cruises is not an indication of convergence. A rainbow flag on children’s toothpaste almost certainly is.
Vox Day (Corporate Cancer: How to Work Miracles and Save Millions by Curing Your Company)
Science writers Po Bronson and Ashley Merryman have found that ethnic pride is an important element of self-esteem for other races but they draw the line at whites: “It’s horrifying to imagine kids being ‘proud to be white’. ” Many intellectuals believe whites are collectively guilty. As James Traub of The New Yorker wrote, when it comes to any discussion about race, whites must acknowledge that they are the offending party: “One’s hand is stayed by the knowledge of innumerable past hurts and misdeeds. The recognition of those wrongs, along with the acceptance of the sense of collective responsibility—guilt—that comes with recognition is a precondition to entering the discussion [about race].” Joe Klein, in New York Magazine, wrote that any conversation about race must begin with a confession: “It’s our fault; we’re racists.” “Black anger and white surrender have become a staple of contemporary racial discourse,” writes another commentator. Most blacks endorse this view. James Baldwin wrote that any real dialogue between the races requires a confession from whites that is nothing less than “a cry for help and healing.” Popular culture casually denigrates whites. Jay Blumenfield, an executive producer for the Showtime cable network, was working in 2004 on a reality program tentatively titled “Make Me Cool,” in which a group of blacks were to give “hipness makeovers” to a series of “desperately dweebie” whites. Why whites? Mr. Blumenfield explained that the purpose of the program was to correct “uncoolness,” and that “the easiest way to express that is they’ll be white.” Gary Bassell, head of an advertising agency that specializes in reaching Hispanics explained that “we’ve been shaped by an American pop culture today that increasingly proves that color is cool and white is washed out.” Miss Gallagher noted above that there are “few things more degrading than being proud to be white.” The United States Patent and Trademark Office (USPTO) agrees. In 2005, it refused to grant a trademark on the phrase “White Pride Country Wide.” It explained that “the ‘white pride’ element of the proposed mark is considered offensive and therefore scandalous.” The USPTO has nevertheless trademarked “Black Power” and “Black Supremacy,” and apparently finds nothing scandalous in “African Pride,” “Native Pride!” “Asian Pride,” “Black Pride,” “Orgullo Hispano” (Hispanic Pride), “Mexican Pride,” and “African Man Pride,” all of which have been trademarked.
Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
Simply the Best Digital and Public Relations is a full-service digital agency under the Good Press Publishing umbrella specializing in SEO/Website Design/PPC/Google My Business and all Social Media and digital advertising throughout South Florida. Good Press Publishing was founded in 1999 by Adam Goodkin, when he launched Simply the Best Magazine, an award winning regional Florida lifestyle publication. His first publication was founded in 1996 in Los Angeles, called ?The Renter? magazine was acquired by the Los Angeles Times in 1998. Over the past 2 decades he has grown Simply the Best into one of the largest high-end publications in South Florida with average page counts over 200 pages each issue.?
Simply the Best Digital
OW: I’ve worked with advertising agencies all my life. In the old days in radio, you worked for them, because they were the boss, not the network. And I have never seen more seedier, about-to-be-fired sad sacks than were responsible for those Paul Masson ads. The agency hated me because I kept trying to improve the copy. HJ: Whoever heard of Paul Masson before you
Peter Biskind (My Lunches with Orson: Conversations between Henry Jaglom and Orson Welles)
She’s here on Blue Ant’s ticket. Relatively tiny in terms of permanent staff, globally distributed, more post-geographic than multinational, the agency has from the beginning billed itself as a high-speed, low-drag life-form in an advertising ecology of lumbering herbivores.
William Gibson (Pattern Recognition (Blue Ant, #1))
The trance experience must be vivid, vibrant and intense. The same quasi-professionals will tell you that you cannot be forced by hypnosis to do something against your will. Advertising agencies, religious authorities, political powers and many others find this misinformation very amusing. The fact is that you can be hypnotized to do something against your will, and so one very important goal of magickal hypnotism is to break the magnetic hold these powers and authorities hold over you, and to free yourself.
Laurence Galian (Beyond Duality: The Art of Transcendence)
The most notable thing about the show in all its forms was the commercial. Since 1933, when the first “Calllll for Philip Mor-raisss!” spot went over the air, millions of cigarettes had been sold by a four-foot midget with an uncanny ability to hit a perfect B-flat every time. Johnny Roventini was a $15-a-week bellhop at the Hotel New Yorker when a chance encounter changed his life. Milton Biow, head of the agency handling the Philip Morris account, arrived at the hotel, saw Roventini, and had a stroke of pure advertising genius. Roventini was auditioned there in the hotel lobby: under Biow’s direction, he walked through the hotel paging Philip Morris, and he was soon in show business at $20,000 a year. As the brilliance of the ads became apparent to all, he was given a lifetime contract that was still in effect decades after the last “call” for Philip Morris left the air. He was a walking public relations campaign, reminding people of the product wherever he appeared. “Johnny” ads were prominent on billboards and in magazines. Always in his red bellhop’s uniform, he was “stepping out of storefronts all over America” to remind smokers that they got “no cigarette hangover” with Philip Morris. When MGM’s Leo the Lion died, it was said that Roventini was the only remaining living trademark.
John Dunning (On the Air: The Encyclopedia of Old-Time Radio)
Ogilvy on Advertising by David Ogilvy I have learned more about creativity, and working in a creative field, from this one book than from any other job, course, or person with the exception of my ridiculously smart and talented, but not quite as tall, older brother, William. The book is ostensibly about how to get a job in advertising, how to run an advertising agency, and how to create successful and powerful advertising. But along the way, this brilliant British émigré to the United States (he came fifty-one years before me, in 1938), tells the entire history of advertising, predicts its future, and comes as close to explaining how ideas can be communicated using words and pictures, about the power of persuasion, than anyone who has ever written on the dark art. The book includes the story of how he created the Rolls-Royce print ad which I still think about every time I see a Roller or think about how to sell a high-end TV project.
Men in Blazers (Men in Blazers Present Encyclopedia Blazertannica: A Suboptimal Guide to Soccer, America's "Sport of the Future" Since 1972)
move up into management levels, and their responsibilities and stress levels grow. Confident: They put in the extra time and energy needed to gain knowledge and experience, which translates into confidence and composure. Confidence is not to be confused with arrogance and entitlement, which are two of the most undesirable traits of an agency professional. Creative: They bring innovative approaches and thinking to projects. They have an innate ability to work within standard systems while efficiently integrating original ideas and strategies that strengthen the agency and client campaigns. Detail-oriented: They are incredibly organized and thorough in all communications and activities, which instills tremendous confidence in their clients, peers, and managers. They rarely make careless mistakes. Their attention to detail enables them to excel at time management and project management. Focused: They avoid multitasking in favor of concentrated effort. They know priorities at all times and work efficiently to deliver. They have the ability to shut off distractions, and are often the most productive and efficient workers.
Paul Roetzer (The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms)
The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision.
David Ogilvy (Ogilvy on Advertising)
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Endorphine Concept is one of the Top Digital Marketing Agency in Cambodia, we are improving the interactivity of your websites. The main job of a digital marketer is to keep a track of the online behaviors and patterns attributed by their specific target audience.
Top Digital Marketing Agency
I set out the chess board. I filled a pipe, paraded the chessmen, and inspected them for French shaves and loose buttons, and played a championship tournament game between Gortcha-koff and Meninkin, seventy-two moves to a draw, a prize specimen of the irresistible force meeting the immovable object, a battle without armour, a war without blood, and as elaborate a waste of human intelligence as you could find anywhere outside an advertising agency.
Raymond Chandler (The Big Sleep and Other Novels (Philip Marlowe #1-2, 6))
Thirty-one days later, in the summer of 1981, he became a full-time writer, and the feeling of liberation as he left the agency for the last time was heady and exhilarating. He shed advertising like an unwanted skin, though he continued to take a sneaky pride in his bestknown slogan, “Naughty but nice” (created for the Fresh Cream Cake Client), and in his “bubble words” campaign for Aero chocolate (IRRESISTIBUBBLE, DELECTABUBBLE, ADORABUBBLE, the billboards cried, and bus sides read TRANSPORTABUBBLE, trade advertising said PROFITABUBBLE, and storefront decals proclaimed AVAILABUBBLE HERE). Later that year, when Midnight’s Children was awarded the Booker Prize, the first telegram he received—there were these communications called “telegrams” in those days—was from his formerly puzzled boss. “Congratulations,” it read. “One of us made it.
Salman Rushdie (Joseph Anton: A Memoir)