Advertise Yourself Quotes

Take care of your costume and your confidence will take care of itself.

A wrong product will make you a part of the crowd, but the right product will set you apart.

No product irrespective of how great it is can sell itself without being discovered with the power of marketing.

The change from shopping in-stores to shopping online didn’t happen overnight. It was a big cultural change which took many years.

Marketing is an investment. Don’t treat it like sales.

A good ad is worth so much more than just a little ad spend.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.

If you are a woman, if you're a person of colour, if you are gay, lesbian, bisexual, transgender, if you are a person of size, if you are a person od intelligence, if you are a person of integrity, then you are considered a minority in this world. And it's going to be really hard to find messages of self-love and support anywhere. Especially women's and gay men's culture. It's all about how you have to look a certain way or else you're worthless. You know when you look in the mirror and you think 'oh, I'm so fat, I'm so old, I'm so ugly', don't you know, that's not your authentic self? But that is billions upon billions of dollars of advertising, magazines, movies, billboards, all geared to make you feel shitty about yourself so that you will take your hard earned money and spend it at the mall on some turn-around creme that doesn't turn around shit. When you don't have self-esteem you will hesitate before you do anything in your life. You will hesitate to go for the job you really wanna go for, you will hesitate to ask for a raise, you will hesitate to call yourself an American, you will hesitate to report a rape, you will hesitate to defend yourself when you are discriminated against because of your race, your sexuality, your size, your gender. You will hesitate to vote, you will hesitate to dream. For us to have self-esteem is truly an act of revolution and our revolution is long overdue.

Word-of-mouth marketing is great. It can help you enter the market, but it cannot help you stay in the market or achieve rapid long-term growth.

If our personal lives need marketing, how can we even think that our business can go on without it?

Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.

An effective ad brings long-term positive residual effects for your business.

Advertising is like a stock market for your business investment.

Just like selective listening, now we have selective ad viewing.

Digital trends have made it easy to run ads for each and every business type irrespective of the business size.

If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.

An advertising strategy is based on proper research which guides you in this entire process of customer acquisition with the help of ads.

If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data

Footwear, apparel, accessories, cosmetics - they all belong to the ecommerce category or retail category, but they all are very different industries and require their own research.

A bad product may or may not succeed with marketing, but a good product will definitely never succeed without proper marketing.

Marketing needs to be ethical. Anything which is not is generally a wrong marketing technique.

The most important task of marketing is to communicate the value of your product to your audience.

…sense of futility that comes from doing anything merely to prove to yourself that you can do it: having a child, climbing a mountain, making some sexual conquest, committing suicide. The marathon is a form of demonstrative suicide, suicide as advertising: it is running to show you are capable of getting every last drop of energy out of yourself, to prove it… to prove what? That you are capable of finishing. Graffiti carry the same message. They simply say: I’m so-and-so and I exist! They are free publicity for existence. Do we continually have to prove to ourselves that we exist? A strange sign of weakness, harbinger of a new fanaticism for a faceless performance, endlessly self-evident.

Customers are becoming more and more concerned about the environment. They don’t want to associate themselves with any product or brand which is not working hard to protect the environment.

By the way, if anyone here is in advertising or marketing, kill yourself.

For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.

Sometimes the right business decision is to let it go - to let go of an underperforming employee, to let go of an unprofitable branch, to let go of a weak advertising campaign, and to let go of an idea that fails to create the hype you wanted it to be.

If you want your customers to start eating spinach flavored ice cream, your idea won’t need as much cultural change as it will if you want your customers to start taking a coffee pill in the morning instead of fresh brewed coffee. Obviously, the latter will require more efforts and more marketing.

With right fashion, every female would be a flame.

Fashion doesn't make you perfect, but it makes you pretty.

It's time to shop high heels if your fiance kisses you on the forehead.

The greatest act of love was to make a tape for someone. It was the only way we could share music and it was also a way of advertising yourself.

Remember, anoretics do eat. We have systems of eating that develop almost unconsciously. By the time we realize we´ve been running our lives with an iron system of numbers and rules, the system has begun to rule us. They are systems of Safe Foods, foods not imbued, or less imbued, with monsters and devils and dangers. These are usually “pure” foods, less likely to taint the soul with such sins as fat, or sugar, or an excess of calories. Consider the advertisements for food, the religious lexicon of eating: “sinfully rich,” intones the silky voice announcer, “indulge yourself,” she says, “guilt-free.” Not complex foods that would send the mind spinning in a tornado of possible pitfalls contained in a given food – a possible miscalculation of calories, a loss of certainty about your control over chaos, your control over self. The horrible possibility that you are taking more than you deserve.

He who sacrifices his respect for love basically burns his body to obtain the light.

I’d actually rather go off with my family. This is another thing you don’t advertise about yourself,

The porn films are not about sex. Sex is airbrushed and digitally washed out of the films. There is no acting because none of the women are permitted to have what amounts to a personality. The one emotion they are allowed to display is an unquenchable desire to satisfy men, especially if that desire involves the women’s physical and emotional degradation. The lightning in the films is harsh and clinical. Pubic hair is shaved off to give the women the look of young girls or rubber dolls. Porn, which advertises itself as sex, is a bizarre, bleached pantomime of sex. The acts onscreen are beyond human endurance. The scenarios are absurd. The manicured and groomed bodies, the huge artificial breasts, the pouting oversized lips, the erections that never go down, and the sculpted bodies are unreal. Makeup and production mask blemishes. There are no beads of sweat, no wrinkle lines, no human imperfections. Sex is reduced to a narrow spectrum of sterilized dimensions. It does not include the dank smell of human bodies, the thump of a pulse, taste, breath—or tenderness. Those in films are puppets, packaged female commodities. They have no honest emotion, are devoid of authentic human beauty, and resemble plastic. Pornography does not promote sex, if one defines sex as a shared act between two partners. It promotes masturbation. It promotes the solitary auto-arousal that precludes intimacy and love. Pornography is about getting yourself off at someone else’s expense.

Calling a tongue piecing 'cosmetic' is a bit of a stretch, since you don't get one because it makes you look better. You get one because you're so desperate for affection that you're willing to gruesomely harm yourself to advertise how well you suck dick.

Any girl with a grin never looks grim.

Because we’re gonna get so interested in entertainment that we’re not gonna want to do the work that generates the income that buys the products that pays for the advertising that disseminates the entertainment.

In short, you do not have to take the job that will create excessive stress and overarousal. Someone else will take it and flourish in it. You do not have to work long hours. Indeed, it may be your duty to work shorter ones. It may not be best to advertise it, but keeping yourself healthy and in your right range of arousal is the first condition for helping others.

In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You

If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly be depleting the globe’s reservoirs of contentment. If you were an eighteen-year-old youth in a small village 5,000 years ago you’d probably think you were good-looking because there were only fifty other men in your village and most of them were either old, scarred and wrinkled, or still little kids. But if you are a teenager today you are a lot more likely to feel inadequate. Even if the other guys at school are an ugly lot, you don’t measure yourself against them but against the movie stars, athletes and supermodels you see all day on television, Facebook and giant billboards.

In the past, being successful meant working hard and being smart.  In the future, success will be the ability to ignore advertisements and to disconnect from social media long enough to actually create something of value.  If you believe in yourself, if you cultivate focus, you will arrive at the finish line of self-sufficiency and abundance.

There’s all this pressure in our society to be beautiful, to be strong, to be sexy. So we spend our time and money on trying to become these things. We put on the high heels, the suits, the makeup, the mask. Then, we feel more awkward than confident, so we drink away our anxieties. That doesn’t make us look any sexier – it just makes us stop caring about how we look. Everyone is beautiful. Everyone is sexy. Everyone is strong. It’s lunacy. We’re all running around trying to become something that we already are. You know what’s really sexy? A person who’s 100% comfortable with themselves. And you know what’s really funny? It is just as time consuming and difficult to learn to accept yourself as it is to pretend to be someone else. The only difference is – with self acceptance, one day, it’s not hard anymore. One day, you feel like your sexiest, strongest self just rolling out of bed in the morning. You’re either going to spend the little time you have in your life on trying to know yourself or trying to hide yourself. The choice is yours. You can’t do both. And you know what’s really amazing about choosing self-love? You’ll be setting an example for all the people around you and all the kids of the coming generation. You’ll be part of a revolution to take back the precious moments of our lives out of the hands of shame-inducing advertisers and back into the hands and hearts of real people like you, like me, like all of us. I know you’ve dreamt about changing the world. So this is your chance. Learn to love yourself, accept yourself, and unleash your strongest, sexiest self. It’s in there. You just have to believe it.

Dresses don't look beautiful on hangers.

All right, You Great Git, You've asked for it. I'll cover the world in Tastee-Freez and Wimpy Burgers. I'll fill it with concrete runways, motorways, aircraft, television, automobiles, advertising, plastic flowers, frozen food and supersonic bangs. I'll make it so noisy and disgusting that even You'll be ashamed of Yourself! No wonder You've so few friends. You're unbelievable!

Anyone and everyone taking a writing class knows that the secret of good writing is to cut it back, pare it down, winnow, chop, hack, prune, and trim, remove every superfluous word, compress, compress, compress... Actually, when you think about it, not many novels in the Spare tradition are terribly cheerful. Jokes you can usually pluck out whole, by the roots, so if you're doing some heavy-duty prose-weeding, they're the first to go. And there's some stuff about the whole winnowing process I just don't get. Why does it always stop when the work in question has been reduced to sixty or seventy thousand words--entirely coincidentally, I'm sure, the minimum length for a publishable novel? I'm sure you could get it down to twenty or thirty if you tried hard enough. In fact, why stop at twenty or thirty? Why write at all? Why not just jot the plot and a couple of themes down on the back of an envelope and leave it at that? The truth is, there's nothing very utilitarian about fiction or its creation, and I suspect that people are desperate to make it sound manly, back-breaking labor because it's such a wussy thing to do in the first place. The obsession with austerity is an attempt to compensate, to make writing resemble a real job, like farming, or logging. (It's also why people who work in advertising put in twenty-hour days.) Go on, young writers--treat yourself to a joke, or an adverb! Spoil yourself! Readers won't mind!

The important thing for you to remember is that it does not matter in the least how you got the idea or where it came from. You may never have met a professional hypnotist. You may never have been formally hypnotized. But if you have accepted an idea - from yourself, your teachers, your parents, friends, advertisements, from any other source - and further, if you are firmly convinced that idea is true, it has the same power over you as the hypnotist's words have over the hypnotized subject.

Entertainment’s chief job is to make you so riveted by it that you can’t tear your eyes away, so the advertisers can advertise.

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

Is the burden of independent thought wearing you down? Do you dread the indecision that awaits every time you open your wardrobe? Are you embarrassed by your reticence when you hear other people discuss current affairs, music, relationships, etcetera? Don't worry, you're not alone. Help is just a pair of clippers away! We've helped thousands of sad losers avoid confronting their loneliness and inadequacy, and we can do the same for you. We'll tell you what to wear. We'll tell you what to think. We'll tell you what music to listen to. and most importantly, we'll bring you together with lots of people exactly the same as yourself — it's just like having friends!

THE MISCONCEPTION: Both consumerism and capitalism are sustained by corporations and advertising. THE TRUTH: Both consumerism and capitalism are driven by competition among consumers for status.

You can't ask someone to help you without letting them know you're different than advertised, that you've been thinking and feeling strange things this whole time. That you're uglier, weaker, more annoying, more basic, less interesting than promised. Without letting on that your feelings are easily hurt, and that you are boring, just like everyone else. Once you expose yourself as insecure, it's easy to feel resentment if you're not immediately put back at ease. If there's even a flicker, a tiny recognition of your bad qualities, the resentment kicks in, the deal is broken, and suddenly you're both angry strangers, spending hours alone in a room together and completely unsure of why.

The reality, when the sexy advertisements have been stripped away, is that the actual product is ethanol.122 It is a horrible-tasting, addictive poison. So we sweeten it with sugar and flavoring or process it to make it more palatable.

Don’t surround yourself with "yes" men and women. Stay close to people who aren’t afraid to tell you when you are wrong. “You need people around you that you can trust to say "that’s a shit idea," Hegarty says. “Every McCartney needs a Lennon.

The quest of the Inner Ring will break your hearts unless you break it. But if you break it, a surprising result will follow. If in your working hours you make the work your end, you will presently find yourself all unawares inside the only circle in your profession that really matters. You will be one of the sound craftsmen, and other sound craftsmen will know it. This group of craftsmen will by no means coincide with the Inner Ring or the Important People or the People in the Know. It will not shape that professional policy or work up that professional influence which fights for the profession as a whole against the public: nor will it lead to those periodic scandals and crises which the Inner Ring produces. But it will do those things which that profession exists to do and will in the long run be responsible for all the respect which that profession in fact enjoys and which the speeches and advertisements cannot maintain. And if in your spare time you consort simply with the people you like, you will again find that you have come unawares to a real inside: that you are indeed snug and safe at the center of something which, seen from without, would look exactly like an Inner Ring. But the difference is that its secrecy is accidental, and its exclusiveness a by-product, and no one was led thither by the lure of the esoteric: for it is only four or five people who like one another meeting to do things that they like. This is friendship. Aristotle placed it among the virtues. It causes perhaps half of all the happiness in the world, and no Inner Ring can ever have it.

To shut yourself off from these stories is to accept the banal version of reality that’s always used to frame advertisements for miracle wrinkle creams and miracle diet pills . It’s as if we’ve denied the real magic of life so that we can sell each other the sham magic of consumer products . Another example of the shop replacing the church .

The greatest act of love was to make a tape for someone. It was the only way we could share music and it was also a way of advertising yourself. Selection, order, the lettering you used for the track list, how much technical detail you went into, whether or not you added artwork or offered only artwork and no track list at all, these choices were as codified as a Victorian bouquet.

Most of all, immunize yourself from the drug companies efforts to convince you that you desperately need their advertised products. If you really needed the product, it is unlikely that drug companies would be spending money on advertising. Remember, there aren't many ads for insulin on TV.

Have you ever had a lyric from a really crappy song or advertising jingle get stuck in your head? Something that just won't go away, no matter how much you don't want it to be there? Imagine if, instead of a silly piece of music, it was an image. Imagine that image was something you found disturbing; say, rivers of rich burgundy blood gushing from slashes in your forearms. What if, instead of this being a fleeting, irritating image, it took hold in your mind. It would be there on waking, it would push itself into your thoughts while you were watching television, driving, sitting at your desk. What if, gradually, your mind became your own personal continuously screening horror movie, starring yourself. What would you do? Would you feel compelled to act on these thoughts? Do you think, if you did, it would help? Would you think yourself mad? Would you tell anyone?

We have time for everything: to sleep, to run from one place to another, to regret having mistaken and to mistake again, to judge the others and to forgive ourselves we have time for reading and writing, for making corrections to our texts, to regret ever having written we have time to make plans and time not to respect them, we have time for ambitions and sicknesses, time to blame the destiny and the details, we have time to watch the clouds, advertisements or some ordinary accident, we have time to chase our wonders away and to postpone the answers, we have time to break a dream to pieces and then to reinvent it, we have time to make friends, to lose friends, we have time to receive lessons and forget them afterwards, we have time to receive gifts and not to understand them. We have time for them all. There is no time for just a bit of tenderness. When we are aware about to do this we die. I’ve learned that you cannot make someone love you; All you can do is to be a loved person. the rest … depends on the others. I’ve learned that as much as I care others might not care. I’ve learned that it takes years to earn trust and just a few seconds to lose it. I’ve learned that it does not matter WHAT you have in your life but WHO you have. I’ve learned that your charm is useful for about 15 minutes Afterwards, you should better know something. I’ve learned that no matter how you cut it, everything has two sides! I’ve learned that you should separate from your loved ones with warm words It might be the last time you see them! I’ve learned that you can still continue for a long time after saying you cannot continue anymore I’ve learned that heroes are those who do what they have to do, when they have to do it, regardless the consequences I’ve learned that there are people who love But do not know how to show it ! I’ve learned that when I am upset I have the RIGHT to be upset But not the right to be bad! I’ve learned that real friendship continues to exist despite the distance And this is true also for REAL LOVE !!! I’ve learned that if someone does not love you like you want them to It does not mean that they do not love you with all their heart. I’ve learned that no matter how good of a friend someone is for you that person will hurt you every now and then and that you have to forgive him. I’ve learned that it is not enough to be forgiven by others Sometimes you have to learn to forgive yourself. I’ve learned that no matter how much you suffer, The world will not stop for your pain. I’ve learned that the past and the circumstances might have an influence on your personality But that YOU are responsible for what you become !!! I’ve learned that if two people have an argument it does not mean that they do not love each other I’ve learned that sometimes you have to put on the first place the person, not the facts I’ve learned that two people can look at the same thing and can see something totally different I’ve learned that regardless the consequences those WHO ARE HONEST with themselves go further in life. I’ve learned that life can be changed in a few hours by people who do not even know you. I’ve learned that even when you think there is nothing more you can give when a friend calls you, you will find the strength to help him. I’ve learned that writing just like talking can ease the pains of the soul ! I’ve learned that those whom you love the most are taken away from you too soon … I’ve learned that it is too difficult to realise where to draw the line between being friendly, not hurting people and supporting your oppinions. I’ve learned to love to be loved.

what is the expression which the age demands? the age demands no expression whatever. we have seen photographs of bereaved asian mothers. we are not interested in the agony of your fumbled organs. there is nothing you can show on your face that can match the horror of this time. do not even try. you will only hold yourself up to the scorn of those who have felt things deeply. we have seen newsreels of humans in the extremities of pain and dislocation. you are playing to people who have experienced a catastrophe. this should make you very quiet. speak the words, convey the data, step aside. everyone knows you are in pain. you cannot tell the audience everything you know about love in every line of love you speak. step aside and they will know what you know because you know it already. you have nothing to teach them. you are not more beautiful than they are. you are not wiser. do not shout at them. do not force a dry entry. that is bad sex. if you show the lines of your genitals, then deliver what you promise. and remember that people do not really want an acrobat in bed. what is our need? to be close to the natural man, to be close to the natural woman. do not pretend that you are a beloved singer with a vast loyal audience which has followed the ups and downs of your life to this very moment. the bombs, flame-throwers, and all the shit have destroyed more than just the trees and villages. they have also destroyed the stage. did you think that your profession would escape the general destruction? there is no more stage. there are no more footlights. you are among the people. then be modest. speak the words, convey the data, step aside. be by yourself. be in your own room. do not put yourself on. do not act out words. never act out words. never try to leave the floor when you talk about flying. never close your eyes and jerk your head to one side when you talk about death. do not fix your burning eyes on me when you speak about love. if you want to impress me when you speak about love put your hand in your pocket or under your dress and play with yourself. if ambition and the hunger for applause have driven you to speak about love you should learn how to do it without disgracing yourself or the material. this is an interior landscape. it is inside. it is private. respect the privacy of the material. these pieces were written in silence. the courage of the play is to speak them. the discipline of the play is not to violate them. let the audience feel your love of privacy even though there is no privacy. be good whores. the poem is not a slogan. it cannot advertise you. it cannot promote your reputation for sensitivity. you are students of discipline. do not act out the words. the words die when you act them out, they wither, and we are left with nothing but your ambition. the poem is nothing but information. it is the constitution of the inner country. if you declaim it and blow it up with noble intentions then you are no better than the politicians whom you despise. you are just someone waving a flag and making the cheapest kind of appeal to a kind of emotional patriotism. think of the words as science, not as art. they are a report. you are speaking before a meeting of the explorers' club of the national geographic society. these people know all the risks of mountain climbing. they honour you by taking this for granted. if you rub their faces in it that is an insult to their hospitality. do not work the audience for gasps ans sighs. if you are worthy of gasps and sighs it will not be from your appreciation of the event but from theirs. it will be in the statistics and not the trembling of the voice or the cutting of the air with your hands. it will be in the data and the quiet organization of your presence. avoid the flourish. do not be afraid to be weak. do not be ashamed to be tired. you look good when you're tired. you look like you could go on forever. now come into my arms. you are the image of my beauty.

Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most

Hobbes: "Whatcha doin'?" Calvin: "Getting rich!" Hobbes: "Really?" Calvin: "Yep. I'm writing a self-help book! There's a huge market for this stuff." Calvin: "First you convince people there's something wrong with them. That's easy because advertising has already conditioned people to feel insecure about their weight, looks, social status, sex appeal, and so on." Calvin: "Next, you convince them that the problem is not their fault and that they're victims of larger forces. That's easy, because it's what people believe anyway. Nobody wants to be responsible for his own situation." Calvin: "Finally, you convince them that with your expert advice and encouragement, they can conquer their problem and be happy." Hobbes: "Ingenious. What problem will you help people solve?" Calvin: "Their addiction to self-help books!" Calvin: "My book is called, "Shut up and stop whining: How to do something with your life besides think about yourself."" Hobbes: "You should probably wait for the advance before you buy anything." Calvin: "The trouble is... If my program works, I won't be able to write a sequel.

The supermarket is still open; it won't close till midnight. It is brilliantly bright. Its brightness offers sanctuary from loneliness and the dark. You could spend hours of your life here, in a state of suspended insecurity, meditating on the multiplicity of things to eat. Oh dear, there is so much! So many brands in shiny boxes, all of them promising you good appetite. Every article on the shelves cries out to you, take me, take me; and the mere competition of their appeals can make you imagine yourself wanted, even loved. But beware - when you get back to your empty room, you'll find that the false flattering elf of the advertisement has eluded you; what remains is only cardboard, cellophane and food. And you have lost the heart to be hungry.

Over recent years, [there's been] a strong tendency to require assessment of children and teachers so that [teachers] have to teach to tests and the test determines what happens to the child, and what happens to the teacher...that's guaranteed to destroy any meaningful educational process: it means the teacher cannot be creative, imaginative, pay attention to individual students' needs, that a student can't pursue things [...] and the teacher's future depends on it as well as the students'...the people who are sitting in the offices, the bureaucrats designing this - they're not evil people, but they're working within a system of ideology and doctrines, which turns what they're doing into something extremely harmful [...] the assessment itself is completely artificial; it's not ranking teachers in accordance with their ability to help develop children who reach their potential, explore their creative interests and so on [...] you're getting some kind of a 'rank,' but it's a 'rank' that's mostly meaningless, and the very ranking itself is harmful. It's turning us into individuals who devote our lives to achieving a rank, not into doing things that are valuable and important. It's highly destructive...in, say, elementary education, you're training kids this way [...] I can see it with my own children: when my own kids were in elementary school (at what's called a good school, a good-quality suburban school), by the time they were in third grade, they were dividing up their friends into 'dumb' and 'smart.' You had 'dumb' if you were lower-tracked, and 'smart' if you were upper-tracked [...] it's just extremely harmful and has nothing to do with education. Education is developing your own potential and creativity. Maybe you're not going to do well in school, and you'll do great in art; that's fine. It's another way to live a fulfilling and wonderful life, and one that's significant for other people as well as yourself. The whole idea is wrong in itself; it's creating something that's called 'economic man': the 'economic man' is somebody who rationally calculates how to improve his/her own status, and status means (basically) wealth. So you rationally calculate what kind of choices you should make to increase your wealth - don't pay attention to anything else - or maybe maximize the amount of goods you have. What kind of a human being is that? All of these mechanisms like testing, assessing, evaluating, measuring...they force people to develop those characteristics. The ones who don't do it are considered, maybe, 'behavioral problems' or some other deviance [...] these ideas and concepts have consequences. And it's not just that they're ideas, there are huge industries devoted to trying to instill them...the public relations industry, advertising, marketing, and so on. It's a huge industry, and it's a propaganda industry. It's a propaganda industry designed to create a certain type of human being: the one who can maximize consumption and can disregard his actions on others.

Why can't we just look like ourselves? Why can't we create a personal style and not adopt one sanctioned by some magazine or TV show?

Be as advertised.

Society, advertising, and magazines want women to believe that thinness and perfect skin are synonymous with beauty, that it’s impossible to be attractive without these unattainable standards. But this is clearly wrong; most men love curves, stretch marks, and even your cellulitis that you abhor. So, caress them with a smile because they are the very sign of your femininity.

Education, in order to keep up the mighty delusion, encourages a species of ignorance. People are not taught to be really virtuous, but to behave properly. We are wicked because we are frightfully self-conscious. We nurse a conscience because we are afraid to tell the truth to others; we take refuge in pride because we are afraid to tell the truth to ourselves. How can one be serious with the world when the world itself is so ridiculous! The spirit of barter is everywhere. Honour and Chastity! Behold the complacent salesman retailing the Good and True. One can even buy a so-called Religion, which is really but common morality sanctified with flowers and music. Rob the Church of her accessories and what remains behind? Yet the trusts thrive marvelously, for the prices are absurdly cheap, --a prayer for a ticket to heaven, a diploma for an honourable citizenship. Hide yourself under a bushel quickly, for if your real usefulness were known to the world you would soon be knocked down to the highest bidder by the public auctioneer. Why do men and women like to advertise themselves so much? Is it not but an instinct derived from the days of slavery?

I feel life today is too competitive to be enjoyable. Even if you don't want it to be, life is one intense competition, and how well you fare in it will determine your happiness and success. Most people just want to look like a winner more than they want to be a winner. I detest the competitiveness that permeates the society and how everything revolves around establishing yourself as a unique individual and honing skills that you can advertise in the market place. Contrary to popular belief, competition is not always beneficial. It adds a lot of unwanted frustration and stress. It can be destructive to one's self-esteem. Competition makes us imitate our competitors and we lose our identity in the midst of it. Why does it matter how successful someone else is in comparison to me? To be honest, I don't really care about being successful now. I just want the freedom to do anything I want without having to worry about social standards.

When it is time to leave the sun and moon behind, how will you react? [34] Will you sit down and cry, like an infant? Did nothing that you heard and studied in school get through to you? Why did you advertise yourself as a philosopher when you might have told the truth: ‘I made it through a couple of primers, then read a little Chrysippus – but I hardly crossed the threshold of philosophy.’ [35] How can you associate yourself with Socrates, who lived and died as he did, or with Diogenes?

Sarah drew a deep breath and released it slowly, waiting for her voice to steady before she spoke. “It’s a ve ry good story. Are those the things you want for yourself? ” He nodded and began folding the advertisement. “But I can’t have them,” he said matter-of-factly. “Why not?” He shrugged as if it was obvious and she remembered that earlier he had declared, “I’m not normal.” She had to admit it was hard to picture this strange man living a normal family life in an average community. His differences were stamped all over his body as well as hidden deep inside him.

When it comes to television advertising, Michael Bloomberg out-spends the NRA and all other self-defense groups by 6.3 to one. The money produces political attack ads that accuse supporters of right-to-carry on college campuses of “allowing criminals to carry hidden, loaded guns in our schools.

I should go into advertising or public relations because if there is someone or something I like, I will promote it like it’s the cure for whatever ailment is in your life. If I love you, I want you to love what I love. Consider yourself smitten or else, suffer hearing me talk about it nonstop…until you also love it.

That is the idea that we all hope you have learned in studying science in school—we never explicitly say what this is, but just hope that you catch on by all the examples of scientific investigation. It is interesting, therefore, to bring it out now and speak of it explicitly. It’s a kind of scientific integrity, a principle of scientific thought that corresponds to a kind of utter honesty—a kind of leaning over backwards. For example, if you’re doing an experiment, you should report everything that you think might make it invalid—not only what you think is right about it: other causes that could possibly explain your results; and things you thought of that you’ve eliminated by some other experiment, and how they worked—to make sure the other fellow can tell they have been eliminated. Details that could throw doubt on your interpretation must be given, if you know them. You must do the best you can—if you know anything at all wrong, or possibly wrong—to explain it. If you make a theory, for example, and advertise it, or put it out, then you must also put down all the facts that disagree with it, as well as those that agree with it. There is also a more subtle problem. When you have put a lot of ideas together to make an elaborate theory, you want to make sure, when explaining what it fits, that those things it fits are not just the things that gave you the idea for the theory; but that the finished theory makes something else come out right, in addition. In summary, the idea is to try to give all of the information to help others to judge the value of your contribution; not just the information that leads to judgment in one particular direction or another. The first principle is that you must not fool yourself—and you are the easiest person to fool. So you have to be very careful about that. After you’ve not fooled yourself, it’s easy not to fool other scientists... You just have to be honest in a conventional way after that.

Ask yourself what is the point of advertising prescription drugs (antidepressant, anti-inflammatory, antiallergy, diet, ulcer—you name it) on prime-time television. We can’t just go to the drugstore and buy them. The doctor must prescribe them. So why are drug companies investing big money to reach us, the consumers, directly?

A man of tao remains ordinary, absolutely ordinary. Nobody knows who he is, nobody knows what he carries within him, what treasure. He never advertises, he never tries to display. Why do we advertise? Because of the ego. You are not satisfied with yourself. You are satisfied only when others appreciate you. Kohinoor is not enough. You may have a valuable stone, but it is not enough; others must appreciate it.

But even when Facebook isn't deliberately exploiting its users, it is exploiting its users—its business model requires it. Even if you distance yourself from Facebook, you still live in the world that Facebook is shaping. Facebook, using our native narcissism and our desire to connect with other people, captured our attention and our behavioral data; it used this attention and data to manipulate our behavior, to the point that nearly half of America began relying on Facebook for news. Then, with the media both reliant on Facebook as a way of reaching readers and powerless against the platform's ability to suck up digital advertising revenue—it was like a paperboy who pocketed all the subscription money—Facebook bent the media's economic model to match its own practices: publications needed to capture attention quickly and consistently trigger high emotional responses to be seen at all. The result, in 2016, was an unending stream of Trump stories, both from the mainstream news and from the fringe outlets that were buoyed by Facebook's algorithm. What began as a way for Zuckerberg to harness collegiate misogyny and self-interest has become the fuel for our whole contemporary nightmare, for a world that fundamentally and systematically misrepresents human needs.

So does TV watching create inner space? Does it cause you to be present? Unfortunately, it does not. Although for long periods your mind may not be generating any thoughts, it has linked into the thought activity of the television show. It has linked up with the TV version of the collective mind, and is thinking its thoughts. Your mind is inactive only in the sense that it is not producing thoughts. It is, however, continuously absorbing thoughts and images that come through the TV screen. This induces a trancelike passive state of heightened susceptibility, not unlike hypnosis. That is why it lends itself to manipulation of “public opinion,” as politicians and special-interest groups as well as advertisers know and will pay millions of dollars to catch you in that state of receptive unawareness. They want their thoughts to become your thoughts, and usually they succeed. So when watching television, the tendency is for you to fall below thought, not rise above it. Television has this in common with alcohol and certain other drugs. While it provides some relief from your mind, you again pay a high price: loss of consciousness. Like those drugs, it too has a strong addictive quality. You reach for the remote control to switch off and instead find yourself going through all the channels.

First, if you want reliable information, pay good money for it. If you get your news for free, you might as well be the product. At present, the dominant model in the news market is “exciting news that costs you nothing — in exchange for your attention..” You pay nothing for the news, and get a low quality product. Even worse, you yourself unwittingly become the product. Your attention is first captured by sensational headlines, and then sold to advertisers are politicians.

Oh, lady, there aren’t words for it. I don’t know—it’s the difference between a pair of roller skates and a Ferrari—ah, there aren’t words.’ ‘I think the lady doth protest too much. You wouldn’t promote such blatant lesbian propaganda if you were sure of yourself and your sexual identity.’ ‘Propaganda? I took a few minutes to try to answer a question you asked me. If you want to see blatant propaganda then look at the ads in the subways, magazines, t.v., everywhere. The big pigs use heterosexuality and women’s bodies to sell everything in this country—even violence. Damn, you people are so bad off you got to have computers to match you up these days.’ Polina began to get angry, but then she took some time to think about what I had laid on her. ‘I never thought of it that way, I mean about advertising and all.’ ‘Well, I sure have. You don’t see ads of women kissing to get you to buy Salem cigarettes, do you?’ She laughed. ‘That’s funny, that’s truly funny. Why the entire world must look different to you.’ ‘It does. It looks destructive, diseased, and corroded. People have no selves anymore (maybe they never had them in the first place) so their home base is their sex—their genitals, who they fuck. It’s enough to make a chicken laugh.’ ‘I—are all homosexuals as perceptive as you?

My general feeling is that date make-up should be an honest advertisement for a potential relationship. Frankly, it’s easier for you that way. There’s no point labouring over lots of perfectly applied make-up if you are, in reality, a low-maintenance kind of girl who can’t possibly keep it up beyond the honeymoon period. Equally, it seems unwise to imply you’re someone who rolls out of bed and out to a Sunday farmer’s market all natural skin, flushed cheeks and a smidge of lip balm when your real life is spent in full coverage foundation and smoky eyes. Like any part of dating, it is always safer to be yourself because who can maintain a lie for long?

To eat responsibly is to understand and enact, so far as one can, this complex relationship. What can one do? Here is a list, probably not definitive: 1. Participate in food production to the extent that you can. If you have a yard or even just a porch box or a pot in a sunny window, grow something to eat in it. Make a little compost of your kitchen scraps and use it for fertilizer. Only by growing some food for yourself can you become acquainted with the beautiful energy cycle that revolves from soil to seed to flower to fruit to food to offal to decay, and around again. You will be fully responsible for any food that you grow for yourself, and you will know all about it. You will appreciate it fully, having known it all its life. 2. Prepare your own food. This means reviving in your own mind and life the arts of kitchen and household. This should enable you to eat more cheaply, and it will give you a measure of “quality control”: You will have some reliable knowledge of what has been added to the food you eat. 3. Learn the origins of the food you buy, and buy the food that is produced closest to your home. The idea that every locality should be, as much as possible, the source of its own food makes several kinds of sense. The locally produced food supply is the most secure, the freshest, and the easiest for local consumers to know about and to influence. 4. Whenever possible, deal directly with a local farmer, gardener, or orchardist. All the reasons listed for the previous suggestion apply here. In addition, by such dealing you eliminate the whole pack of merchants, transporters, processors, packagers, and advertisers who thrive at the expense of both producers and consumers. 5. Learn, in self-defense, as much as you can of the economy and technology of industrial food production. What is added to food that is not food, and what do you pay for these additions? 6. Learn what is involved in the best farming and gardening. 7. Learn as much as you can, by direct observation and experience if possible, of the life histories of the food species. The

There are a number of advantages to moving yourself, with saving money being number one. I have done professional loading and unloading for countless shippers. Most were looking at savings of approximately fifty percent when all expenses were considered. These were people who were moving mostly 8,000 pound or less of furniture (household goods)-- the weight of the contents of the average small three-bedroom home and the maximum usable (as opposed to advertised) capacity of the largest rental trucks. Moving yourself has other advantages too. Weather and road conditions permitting, the move will go on your schedule. You won’t have to worry about coordinating with your movers for delivery because you are the movers. There is also the security of knowing exactly where your stuff is with no worries about delays, mixed-up shipments or theft.

Fuckboys (and Fuckboy Prospects), read this closely: When a woman breaks up with you (usually because she is fed up with your shit) it’s never easy. I understand your ego is bruised, you can’t imagine another dude doing things you used to do with/to her and that shit will eat you up! I understand. That doesn’t mean you should disrespect her – or kill her goddamit! That doesn’t mean you should post revenge porn pictures and videos of her to your 5000 online friends. It does not justify you calling her a hoe to ease your lil battered ego. Doing any of those makes you a certified upper echelon fuckboy bro. Walk away – just go on airplane mode, remove yourself from the situation and allow yourself to heal. If you are one of those social-media love butterflies who advertises every moment with your boo, then log out of all your profiles and go into cocoon mode.

All of us, actors and spectators alike, live surrounded by mirrors. In them, we seek reassurance of our capacity to captivate or impress others, anxiously searching out blemishes that might detract from the appearance we intend to project. The advertising industry deliberately encourages this preoccupation with appearances. In the twenties, "the women in ads were constantly observing themselves, ever self-critical. ... A noticeable proportion of magazine ads directed at women depicted them looking into mirrors. . . . Ads of the 1920s were quite explicit about this narcissistic imperative. They unabashedly used pictures of veiled nudes, and women in auto-erotic stances to encourage self-comparison and to remind women of the primacy of their sexuality." A booklet advertising beauty aids depicted on its cover a nude with the caption: "Your Masterpiece-Yourself.

word-of-mouth advertising. This is the Information Age, for Pete’s sake, so provide as much as you can. This can get more interesting if your product or ser vice is more interesting, but every product or ser vice can create a community—even bottled water or shaving cream. And I could go on with a chapter of ideas to expand on the concept, but you’ll do it yourself as you start down the path. Just think of your Web site as a community. Focus on it, not on you, and look to get involved with and serve that community at every turn. A good consumer example of a Web site that builds community is Stonyfield Farms, producer of organic dairy products (yogurt, milk, etc.). Their Web site offers terrific information on organic foods and how to help protect the Earth. They also provide recipes and a multitude of other information on wellness. One thing they could do to improve their community is to prominently promote a subscriber program. As of this writing, they

You Are What You Eat Take food for example. We all assume that our craving or disgust is due to something about the food itself - as opposed to being an often arbitrary response preprogrammed by our culture. We understand that Australians prefer cricket to baseball, or that the French somehow find Gerard Depardieu sexy, but how hungry would you have to be before you would consider plucking a moth from the night air and popping it, frantic and dusty, into your mouth? Flap, crunch, ooze. You could wash it down with some saliva beer.How does a plate of sheep brain's sound? Broiled puppy with gravy? May we interest you in pig ears or shrimp heads? Perhaps a deep-fried songbird that you chew up, bones, beak, and all? A game of cricket on a field of grass is one thing, but pan-fried crickets over lemongrass? That's revolting. Or is it? If lamb chops are fine, what makes lamb brains horrible? A pig's shoulder, haunch, and belly are damn fine eatin', but the ears, snout, and feet are gross? How is lobster so different from grasshopper? Who distinguishes delectable from disgusting, and what's their rationale? And what about all the expectations? Grind up those leftover pig parts, stuff 'em in an intestine, and you've got yourself respectable sausage or hot dogs. You may think bacon and eggs just go together, like French fries and ketchup or salt and pepper. But the combination of bacon and eggs for breakfast was dreamed up about a hundred years aqo by an advertising hired to sell more bacon, and the Dutch eat their fries with mayonnaise, not ketchup. Think it's rational to be grossed out by eating bugs? Think again. A hundred grams of dehydrated cricket contains 1,550 milligrams of iron, 340 milligrams of calcium, and 25 milligrams of zinc - three minerals often missing in the diets of the chronic poor. Insects are richer in minerals and healthy fats than beef or pork. Freaked out by the exoskeleton, antennae, and the way too many legs? Then stick to the Turf and forget the Surf because shrimps, crabs, and lobsters are all anthropods, just like grasshoppers. And they eat the nastiest of what sinks to the bottom of the ocean, so don't talk about bugs' disgusting diets. Anyway, you may have bug parts stuck between your teeth right now. The Food and Drug Administration tells its inspectors to ignore insect parts in black pepper unless they find more than 475 of them per 50 grams, on average. A fact sheet from Ohio State University estimates that Americans unknowingly eat an average of between one and two pounds of insects per year. An Italian professor recently published Ecological Implications of Mini-livestock: Potential of Insects, Rodents, Frogs and Snails. (Minicowpokes sold separately.) Writing in Slate.com, William Saletan tells us about a company by the name of Sunrise Land Shrimp. The company's logo: "Mmm. That's good Land Shrimp!" Three guesses what Land Shrimp is. (20-21)

But Dave Wain that lean rangy red head Welchman with his penchant for going off in Willie to fish in the Rogue River up in Oregon where he knows an abandoned mining camp, or for blattin around the desert roads, for suddenly reappearing in town to get drunk, and a marvelous poet himself, has that certain something that young hip teenagers probably wanta imitate–For one thing is one of the world's best talkers, and funny too–As I'll show–It was he and George Baso who hit on the fantastically simple truth that everybody in America was walking around with a dirty behind, but everybody, because the ancient ritual of washing with water after the toilet had not occurred in all the modern antisepticism–Says Dave "People in America have all these racks of drycleaned clothes like you say on their trips, they spatter Eau de Cologne all over themselves, they wear Ban and Aid or whatever it is under their armpits, they get aghast to see a spot on a shirt or a dress, they probably change underwear and socks maybe even twice a day, they go around all puffed up and insolent thinking themselves the cleanest people on earth and they're walkin around with dirty azzoles–Isnt that amazing?give me a little nip on that tit" he says reaching for my drink so I order two more, I've been engrossed, Dave can order all the drinks he wants anytime, "The President of the United States, the big ministers of state, the great bishops and shmishops and big shots everywhere, down to the lowest factory worker with all his fierce pride, movie stars, executives and great engineers and presidents of law firms and advertising firms with silk shirts and neckties and great expensive traveling cases in which they place these various expensive English imported hair brushes and shaving gear and pomades and perfumes are all walkin around with dirty azzoles! All you gotta do is simply wash yourself with soap and water! it hasn't occurred to anybody in America at all! it's one of the funniest things I've ever heard of! dont you think it's marvelous that we're being called filthy unwashed beatniks but we're the only ones walkin around with clean azzoles?"–The whole azzole shot in fact had spread swiftly and everybody I knew and Dave knew from coast to coast had embarked on this great crusade which I must say is a good one–In fact in Big Sur I'd instituted a shelf in Monsanto's outhouse where the soap must be kept and everyone had to bring a can of water there on each trip–Monsanto hadnt heard about it yet, "Do you realize that until we tell poor Lorenzo Monsanto the famous writer that he is walking around with a dirty azzole he will be doing just that?"–"Let's go tell him right now!"–"Why of course if we wait another minute...and besides do you know what it does to people to walk around with a dirty azzole? it leaves a great yawning guilt that they cant understand all day, they go to work all cleaned up in the morning and you can smell all that freshly laundered clothes and Eau de Cologne in the commute train yet there's something gnawing at them, something's wrong, they know something's wrong they dont know just what!"–We rush to tell Monsanto at once in the book store around the corner. (Big Sur, Chap. 11)

The Personal Job Advertisement These two activities are likely to have encouraged some clearer ideas about genuine career possibilities, but you should not assume that you are necessarily the best judge of what might offer you fulfilment. Writing a Personal Job Advertisement allows you to seek the advice of other people. The concept behind this task is the opposite of a standard career search: imagine that newspapers didn’t advertise jobs, but rather advertised people who were looking for jobs. You do it in two steps. First, write a half-page job advertisement that tells the world who you are and what you care about in life. Put down your talents (e.g. you speak Mongolian, can play the bass guitar), your passions (e.g. ikebana, scuba diving), and the core values and causes you believe in (e.g. wildlife preservation, women’s rights). Include your personal qualities (e.g. you are quick-witted, impatient, lacking self-confidence). And record anything else that is important to you – a minimum salary or that you want to work abroad. Make sure you don’t include any particular job you are keen on, or your educational qualifications or career background. Keep it at the level of underlying motivations and interests. Here comes the intriguing part. Make a list of ten people you know from different walks of life and who have a range of careers – maybe a policeman uncle or a cartoonist friend – and email them your Personal Job Advertisement, asking them to recommend two or three careers that might fit with what you have written. Tell them to be specific – for example, not replying ‘you should work with children’ but ‘you should do charity work with street kids in Rio de Janeiro’. You will probably end up with an eclectic list of careers, many of which you would never have thought of yourself. The purpose is not only to give you surprising ideas for future careers, but also to help you see your many possible selves. After doing these three activities, and having explored the various dimensions of meaning, you should feel more confident about making a list of potential careers that offer the promise of meaningful work. What should you do next? Certainly not begin sending out your CV. Rather, as the following chapter explains, the key to finding a fulfilling career is to experiment with these possibilities in that rather frightening place called the real world. It’s time to take a ‘radical sabbatical’.

The most visible feature of self-oriented perfectionism is this hypercompetitive streak fused to a sense of never being good enough. Hypercompetitiveness reflects a paradox because people high in self-oriented perfectionism can recoil from competition due to fear of failure and fear of losing other people's approval. Socially-prescribed perfectionism makes for a hugely pressured life, spent at the whim of everyone else's opinions, trying desperately to be somebody else, somebody perfect. Perfectionism lurks beneath the surface of mental distress. Someone who scores high on perfectionism also scores high on anxiety. The ill-effects of self-oriented perfectionism correlate with anxiety and it predicts increases in depression over time. There are links between other-oriented perfectionism and higher vindictiveness, a grandiose desire for admiration and hostility toward others, as well as lower altruism, compliance with social norms and trust. People with high levels of socially-prescribed perfectionism typically report elevated loneliness, worry about the future, need for approval, poor-quality relationships, rumination and brooding, fears of revealing imperfections to others, self-harm, worse physical health, lower life satisfaction and chronically low self-esteem. Perfectionism makes people extremely insecure, self-conscious and vulnerable to even the smallest hassles. Perfection is man's ultimate illusion. It simply doesn't exist in the universe. If you are a perfectionist, you are guaranteed to be a loser in whatever you do. Socially-prescribed perfectionism has an astonishingly strong link with burnout. What I don't have - or how perfectionism grows in the soil of our manufactured discontent. No matter what the advertisement says, you will go on with your imperfect existence whether you make that purchase or not. And that existence is - can only ever be - enough. Make a promise to be kind to yourself, taking ownership of your imperfections, recognizing your shared humanity and understanding that no matter how hard your culture works to teach you otherwise, no one is perfect and everyone has an imperfect life. Socially-prescribed perfectionism is the emblem of consumer culture. Research shows that roaming outside, especially in new places, contributes to enhanced well-being. Other benefits of getting out there in nature include improved attention, lower stress, better mood, reduced risk of psychiatric disorders and even upticks in empathy and cooperation. Perfection is not necessary to live an active and fulfilling life.

Don't delude yourself: You cannot succeed without media advertising.

No one advertises what the hours are for this job called motherhood, but you can report that the hours are terrible. You don’t usually like to drink before noon, but the first day, after only six hours alone with the screaming baby, come lunchtime you find yourself eyeing the Sancerre in the fridge.

Advertising works BETTER on people who think they’re immune because their sales resistance is down!

At that point in time, Gokul Rajaram was a legendary éminence grise in the ad-tech world. The so-called godfather of AdSense, Google’s secondary gold mine after AdWords, Gokul was a constant presence on the conference circuit, and an omnipresent adviser or investor in just about every advertising technology company worth talking about. He too had come to Facebook via a small acqui-hire, though really that had been just a career breather between his time at Google and his hiring at Facebook. University at the Indian Institute of Technology (IIT), followed by an American MBA, he was your standard-issue Indian techie, and probably that country’s most valuable export after steel and Tata Motors. “What’s the first thing you would change about Facebook Ads if we hired you?” There was about as much polish and prologue to Gokul as that of a North Korean diplomat. “I’d build a conversion-tracking system. It’s unbelievable you don’t have one yet.” A conversion-tracking system is software that tells you if an advertisement has worked in driving a conversion (or “sale” in marketing-speak), and lets you retweak your marketing campaigns based on performance. An ads system without conversion tracking is like a car without rearview mirrors; nay, it’s like a car without even rear or side windows. All you can see is forward, merrily driving along, not even understanding what’s behind you or what you just ran over. It’s a danger to yourself and others, and it was a sign of just how out-of-touch Facebook Ads management was that this somehow never got prioritized. From Gokul’s smile the conclusion was clearly . . . right answer! And so the conversation went, traversing various potential aspects of the Facebook Ads system, and what the company needed to build. It was a giddy Gokul—I’d soon learn he was almost always giddy—who escorted me out the door. The boys and I had arrived separately, assuming we’d get out at different times, and separately did we go back to the GrokPad. There, we compared notes. MRM and Argyris weren’t exactly rousing in their reviews of the experience. In fact, it was clear that the fascist vibe the company gave off had very much rubbed them the wrong way. They had never really liked Facebook, as either product or company, going back to our visits to their developer events. The daylong hazing had done nothing to charm them.

Mindy Sue, you are a pretty, lively, successful female, fluent in French and German. You are a professional woman but also sportif. You care buckets, I can see that. How did you get yourself in this terrible predicament? How did you become a four-line seventy-five-cents-a-word advertisement in the back pages of The New York Review of Books?

The Interview The largest determining factor in whether you get a job is usually the interview itself. You’ve made impressions all along—with your telephone call and your cover letter and resume. Now it is imperative that you create a favorable impression when at last you get a chance to talk in person. This can be the ultimate test for a socially anxious person: After all, you are being evaluated on your performance in the interview situation. Activate your PMA, then build up your energy level. If you have followed this program, you now possess the self-help techniques you need to help you through the situation. You can prepare yourself for success. As with any interaction, good chemistry is important. The prospective employer will think hard about whether you will fit in—both from a production perspective and an interactive one. The employer may think: Will this employee help to increase the bottom line? Will he interact well as part of the team within the social system that already exists here? In fact, your chemistry with the interviewer may be more important than your background and experience. One twenty-three-year-old woman who held a fairly junior position in an advertising firm nonetheless found a good media position with one of the networks, not only because of her skills and potential, but because of her ability to gauge a situation and react quickly on her feet. What happened? The interviewer began listing the qualifications necessary for the position that was available: “Self-starter, motivated, creative . . .” “Oh,” she said, after the executive paused, “you’re just read my resume!” That kind of confidence and an ability to take risks not only amused the interviewer; it displayed some of the very skills the position required! The fact that interactive chemistry plays such a large role in getting a job has both positive and negative aspects. The positive side is that a lack of experience doesn’t necessarily mean you can’t get a particular job. Often, with the right basic education and life skills, you can make a strong enough impression based on who you are and how capable you seem that the employer may feel you are trainable for the job at hand. In my office, for example, we interviewed a number of experienced applicants for a secretarial position, only to choose a woman whose office skills were not as good as several others’, but who had the right chemistry, and who we felt would fit best into the existing system in the office. It’s often easier to teach or perfect the required skills than it is to try to force an interactive chemistry that just isn’t there. The downside of interactive chemistry is that even if you do have the required skills, you may be turned down if you don’t “click” with the interviewer.