Ads Famous Quotes

As a young child I wanted to be a writer because writers were rich and famous. They lounged around Singapore and Rangoon smoking opium in a yellow pongee silk suit. They sniffed cocaine in Mayfair and they penetrated forbidden swamps with a faithful native boy and lived in the native quarter of Tangier smoking hashish and languidly caressing a pet gazelle.

Cracking his knuckles, Cary dramatically prepared to open his fortune cookie. “Let’s see. Will I be rich? Famous? About to meet Mr. or Ms. Tall, Dark, and Tasty? Traveling to distant lands? What’d you guys get?” “Mine’s lame,” I said. “In the end all things will be known. Duh. I didn’t need a fortune to figure that out.” Gideon opened his and read, “Prosperity will knock on your door soon.” I snorted. Cary shot me a look. “I know, right? You snatched someone else’s cookie, Cross.” “He better not be anywhere near someone else’s cookie,” I said dryly. Reaching over, Gideon plucked half of mine out of my fingers. “Don’t worry, angel. Your cookie is the only one I want.” He popped it in his mouth with a wink. “Gag,” Cary muttered. “Get a room.” He cracked his fortune with a flourish, and then scowled. “What the fuck?” I leaned forward. “What’s it say?” “Confucius say,” Gideon ad-libbed, “man with hand in pocket feel cocky all day.” Cary threw half his cookie at Gideon, who caught it deftly and grinned. “Give me that.” I snatched the fortune out from between Cary’s fingers and read it. Then laughed. “Fuck you, Eva.” “Well?” Gideon prodded. “Pick another cookie.” Gideon smiled. “Pwned by a fortune.” Cary threw the other half of his cookie.

the famous conflict of science and religion has actually nothing to do with religion, but is simply of two sciences: that of 4000 B.C. and that of A.D. 2000.

four-fifths of the words attributed to me are things I never said, and would not agree with. If your words cannot stand on their own, adding my name won't make them less flimsy

A bronze plaque read: GAIUS PLINIUS CAECILIUS SECUNDUS Dan made a face. "Get a load of the guy with the funny name." "I think that's Pliny the younger, the famous Roman writer," Amy supplied. She bent down to read the English portion of the tablet. "Right. In A.D. 79, Pliny chronicled the destruction of Pompeii by the eruption of Mount Vesuvius. It's one of the earliest eyewitness accounts of a major disaster." Dan yawned. "Doesn't this remind you of the clue hunt? You know–you telling me a bunch of boring stuff, and me not listening?

We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign).

Many Americans first fell in love with the poetry of the thirteenth century teacher and spiritual leader Jelalludin Rumi during the early 1990s when the unparalleled lyrical grace, philosophical brilliance, and spiritual daring of his work took modern Western readers completely by surprise. The impact of its soulful beauty and the depth of its profound humanity were so intense that they reportedly prompted numerous individuals to spontaneously compose poetry.

Covid in the past year, we all have a much clearer sense of what matters. Go figure—it’s not the promotion, or the raise, or the fancy car, or the private jet. It’s not getting into an Ivy League school or completing an Ironman or being famous. It’s not adding an extra shift or staying late because your boss expects it of you. Instead, it is taking the time to see how beautiful frost looks on a window. It’s being able to hug your mom or hold your grandchild. It’s having no expectations but taking nothing for

And who knows, maybe someone famous will respond to my ad... Maybe Johnny Depp will respond! I've always loved him since he played that man with the knives on his hands.

We like to believe that we live in a grand age of creative individualism. We look back at the midcentury era in which the Berkeley researchers conducted their creativity studies, and feel superior. Unlike the starched-shirted conformists of the 1950s, we hang posters of Einstein on our walls, his tongue stuck out iconoclastically. We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign). But the way we organize many of our most important institutions—our schools and our workplaces—tells a very different story.

So what's your doll's name?" Boo asked me. "Barbie," I said. "All their names are Barbie." "I see," she said. "Well, I'd think that would get boring, everyone having the same name." I thought about this, then said, "Okay, then her name is Sabrina." "Well, that's a very nice name," Boo said. I remember she was baking bread, kneading the dough between her thick fingers. "What does she do?" "Do?" I said. "Yes." She flipped the dough over and started in on it from the other side. "What does she do?" "She goes out with Ken," I said. "And what else?" "She goes to parties," I said slowly. "And shopping." "Oh," Boo said, nodding. "She can't work?" "She doesn't have to work," I said. "Why not?" "Because she's Barbie." "I hate to tell you, Caitlin, but somebody has to make payments on that town house and the Corvette," Boo said cheerfully. "Unless Barbie has a lot of family money." I considered this while I put on Ken's pants. Boo started pushing the dough into a pan, smoothing it with her hand over the top. "You know what I think, Caitlin?" Her voice was soft and nice, the way she always spoke to me. "What?" "I think your Barbie can go shopping, and go out with Ken, and also have a productive and satisfying career of her own." She opened the oven and slid in the bread pan, adjusting its position on the rack. "But what can she do?" My mother didn't work and spent her time cleaning the house and going to PTA. I couldn't imagine Barbie, whose most casual outfit had sequins and go-go boots, doing s.uch things. Boo came over and plopped right down beside me. I always remember her being on my level; she'd sit on the edge of the sandbox, or lie across her bed with me and Cass as we listened to the radio. "Well," she said thoughtfully, picking up Ken and examining his perfect physique. "What do you want to do when you grow up?" I remember this moment so well; I can still see Boo sitting there on the floor, cross- legged, holding my Ken and watching my face as she tried to make me see that between my mother's PTA and Boo's strange ways there was a middle ground that began here with my Barbie, Sab-rina, and led right to me. "Well," I said abruptly, "I want to be in advertising." I have no idea where this came from. "Advertising," Boo repeated, nodding. "Okay. Advertising it is. So Sabrina has to go to work every day, coming up with ideas for commercials and things like that." "She works in an office," I went on. "Sometimes she has to work late." "Sure she does," Boo said. "It's hard to get ahead. Even if you're Barbie." "Because she wants to get promoted," I added. "So she can pay off the town house. And the Corvette." "Very responsible of her," Boo said. "Can she be divorced?" I asked. "And famous for her commercials and ideas?" "She can be anything," Boo told me, and this is what I remember most, her freckled face so solemn, as if she knew she was the first to tell me. "And so can you.

I looked like an ad for Banana Republic. Maybe Banana Republic would give me a job. They could put my picture in their little catalog and under it they could say: Elvis Cole, famous detective, outfitted for his latest adventure in rugged inner-city climes!

It was getting harder, however. American magazines still looked shiny and lively, but by the early 1960s, writers like Flora were sensing trouble. With television's exploding popularity, more and more people were staring at screens instead of turning pages. Big corporations like car manufacturers were pulling their advertising dollars out of print and spending them on the airwaves. Magazines were bleeding ad pages and readers, and editors scrambled to balance budgets by retooling audiences.

The habit of inauthentically attributing wisecracks, purported profundities, inspirational doggerel, and other bits of refrigerator-door wisdom to famous people is scarcely new—members of the press, particularly newspaper columnists, have been doing it for decades—but the Internet has grossly exacerbated the problem, with numerous quote-aggregation sites irresponsibly devoted to prettily packaging the fakery, thus encouraging the unwary (or uncaring) to snarf it up, then hork it up, ad nauseam.

Doing reality TV would have made me more famous than rich, and that would have been awful.

the famous Wisdom of Cato "Buy not what you need, but what you must have. That which you do not need, is dear even at a farthing.

Anne Frank is best known as the writer of her world-famous diary, though she tried her hand at other genres as well. Between September 1943 and May 1944, Anne wrote numerous stories, fairy tales, essays and personal reminiscences in a stiff-backed notebook reserved for that purpose. She did her utmost to make it resemble a real book, copying her stories neatly into the notebook and adding a title page, a table of contents, page numbers and so forth. Her collection of tales is now reproduced here in full, in a new translation, in the exact order in which she wrote them in her notebook.

Plutarch clearly notes that her beauty “was not in itself so remarkable that none could be compared with her, or that no one could see her without being struck by it”. It was rather the “contact of her presence, if you lived with her, that was irresistible”. Her personality and manner, he insists, were no less than “bewitching”. Time has done better than fail to wither Cleopatra’s case; it has improved upon her allure. She came into her looks only years later. By the third century AD she would be described as “striking”, exquisite in appearance. By the Middle Ages, she was “famous for nothing but her beauty”.

Get over yourself,” Tino barked. “In case you missed the memo, you’re famous now, dickhead. People cross the street to get your autograph. You got two UFC Light-Heavyweight belts. Then, as if that wasn’t enough, you switched weight classes and just killed it like a boss and won a Heavyweight belt too. Me, I look like some asshole from Jersey Shore.” He winced and then added, “Except I have better hair…and better style.” Tino shook his head. “Just completely forget I ever compared myself to them

Michael Jordan, the basketball great, is a case in point. In a famous Nike commercial, he said: ‘I’ve missed more than nine thousand shots. I’ve lost almost three hundred games. Twenty-six times I’ve been trusted to take the game-winning shot and missed.’ For many the ad was perplexing. Why boast about your mistakes? But to Jordan it made perfect sense. ‘Mental toughness and heart are a lot stronger than some of the physical advantages you might have,’ he said. ‘I’ve always said that and I’ve always believed that.’ James

For the benefit of your research people, I would like to mention (so as to avoid any duplication of labor): that the planet is very like Mars; that at least seventeen states have Pinedales; that the end of the top paragraph Galley 3 is an allusion to the famous "canals" (or, more correctly, "channels") of Schiaparelli (and Percival Lowell); that I have thoroughly studied the habits of chinchillas; that Charrete is old French and should have one "t"; that Boke's source on Galley 9 is accurate; that "Lancelotik" is not a Celtic diminutive but a Slavic one; that "Betelgeuze" is correctly spelled with a "z", not an "s" as some dictionaries have it; that the "Indigo" Knight is the result of some of my own research; that Sir Grummore, mentioned both in Le Morte Darthur ad in Amadis de Gaul, was a Scotsman; that L'Eau Grise is a scholarly pun; and that neither bludgeons nor blandishments will make me give up the word "hobnailnobbing".

What was once an anonymous medium where anyone could be anyone—where, in the words of the famous New Yorker cartoon, nobody knows you’re a dog—is now a tool for soliciting and analyzing our personal data. According to one Wall Street Journal study, the top fifty Internet sites, from CNN to Yahoo to MSN, install an average of 64 data-laden cookies and personal tracking beacons each. Search for a word like “depression” on Dictionary.com, and the site installs up to 223 tracking cookies and beacons on your computer so that other Web sites can target you with antidepressants. Share an article about cooking on ABC News, and you may be chased around the Web by ads for Teflon-coated pots. Open—even for an instant—a page listing signs that your spouse may be cheating and prepare to be haunted with DNA paternity-test ads. The new Internet doesn’t just know you’re a dog; it knows your breed and wants to sell you a bowl of premium kibble.

Adding to her frustration was the much more frequent attention being given to her gender. Throughout the twenties, Frances was hailed as “one of the most famous scenario writers” or “highest paid scenarist” and now The Big House was promoted in the Los Angeles Examiner under the headline “Woman Writes Film Plot of Penitentiary.

When famous singer is following your account, When profesional photographers, CEOs, authors, and attorneys, added you into their circle, When a popular model added you as their friend, When a famous Korean actor asked you for adding him into your circle...... You're feeling wow and amazed, but the truth is you need your real friends

The guards at the gate nodded and smiled at them. “I hate that,” Royce muttered as they passed. “What?” “They didn’t even think to stop us, and they actually smiled. They know us by sight now—by sight. Alric used to have the decency to send word discreetly and receive us unannounced. Now uniformed soldiers knock on the door in daylight, waving and saying, ‘Hello, we have a job for you.’” “He didn’t wave.” “Give it time, he will be—waving and grinning. One day Jeremy will be buying drinks for his soldier buddies at The Rose and Thorn. They’ll all be there, the entire sentry squad, laughing, smiling, throwing their arms over our shoulders and asking us to sing ‘Calide Portmore’ with them—‘Once more, with gusto!’ And at some point one particularly sweaty ox will give me a hug and say how honored he is to be in our company.” “Jeremy?” “What? That’s his name.” “You know the name of the soldier at the gate?” Royce scowled. “You see my point? Yes, I know his name and they know ours. We might as well wear uniforms and move into Arista’s old room.” They climbed the stone steps to the main entrance, where a soldier quickly opened a door for them and gave a slight bow. “Master Melborn, Master Blackwater.” “Hey, Digby.” Hadrian waved as he passed. When he caught Royce scowling, he added, “Sorry.” “It’s a good thing we’re both retired. You know, there’s a reason there are no famous living thieves

But notwithstanding when Miss Price on the following Sunday offered to take him to the Louvre Philip accepted. She showed him Mona Lisa. He looked at it with a slight feeling of disappointment, but he had read till he knew by heart the jewelled words with which Walter Pater has added beauty to the most famous picture in the world; and these now he repeated to Miss Price. (311)

Thabit ibn Qurra (AD 836-901, and also born in Harran), would have had little patience with loaded terms like "star idolatry" which seek to place the "paganism" of the Sabians on a lower level than the deadly, and often bigoted, narrow-minded and unscientific clerical monotheism of religions like Christianity, Judaism and Islam. Thabit was well aware that, underlying the ancient Sabian practices misunderstood by these young religions as "star idolatry," were indeed exact sciences of great benefit to mankind, and thus he wrote: 'Who else have civilized the world, and built the cities, if not the nobles and kings of Paganism? Who else have set in order the harbors and rivers? And who else have taught the hidden wisdom? To whom else has the Deity revealed itself, given oracles, and told about the future, if not the famous men among the Pagans? The Pagans have made known all this. They have discovered the art of healing the soul; they have also made known the art of healing the body. They have filled the earth with settled forms of government, and with wisdom, which is the highest good. Without Paganism the world would be empty and miserable.

One of the best-known studies of availability suggests that awareness of your own biases can contribute to peace in marriages, and probably in other joint projects. In a famous study, spouses were asked, “How large was your personal contribution to keeping the place tidy, in percentages?” They also answered similar questions about “taking out the garbage,” “initiating social engagements,” etc. Would the self-estimated contributions add up to 100%, or more, or less? As expected, the self-assessed contributions added up to more than 100%. The explanation is a simple availability bias: both spouses remember their own individual efforts and contributions much more clearly than those of the other, and the difference in availability leads to a difference in judged frequency.

Earlier that morning, Escoffier ad brought up a large bucket of white rose petals, white violets and vanilla orchids that he'd been thinking of creating a dish with. The pâtissier had crystalized some of the flowers, and left him a plate of meringue shells, a handful of vanilla beans and fresh cream. He wanted to create a new dish for Sarah, a sweet, something surprising, something to engage her. She'd been playing Joan of Arc, the virgin saint, a seventeen-year-old girl. It was a role she made famous, difficult at any age, but for a woman in her mid-forties, it was nearly impossible. Escoffier tossed a handful of white rose petals into Rosa's bathwater. The white skin. The white roses. 'The essence of Saint Joan is in shades of white, like shades of innocence.' 'Spun sugar,' he thought. 'Vanilla cream, of course.

Phoebe Hurty hired me to write copy for ads about teen aged clothes. I had to wear the clothes I praised. That was part of the job. And I became friends with her two sons, who were my age. I was over at their house all the time. She would talk bawdily to me and her sons, and our girlfriends when we brought them around. She was funny. She was liberating. She taught us to be impolite in conversation not only about sexual matters, but about American history and famous heroes, about the distribution of wealth, about school, about everything. I now make my living being impolite. I am clumsy at it. I keep trying to imitate the impoliteness which was so graceful in Phoebe Hurty. I think now that grace was easier for her than it is for me because of the mood of the Great Depression. She believed what so many Americans believed then: that the nation would be happy and just and rational when prosperity came. I never hear that word anymore: Prosperity. It used to be a synonym for Paradise. And Phoebe Hurty was able to believe that the impoliteness she recommended would give shape to an American paradise. Now her sort of impoliteness is in fashion. But nobody believes anymore in a new American paradise. I sure miss Phoebe Hurty.

The poet Tao Yuan-ming (A.D. 376 - 427) used the lotus to represent a man of honor in a famous poem, saying that the lotus rose out of mud but remained unstained. [. . .] Perhaps the poet was too idealistic, I thought as I listened to the laughter of the Red Guards overhead. They seemed to be blissfully happy in their work of destruction because they were sure they were doing something to satisfy their God, Mao Zedong.

The “German problem” after 1970 became how to keep up with the Germans in terms of efficiency and productivity. One way, as above, was to serially devalue, but that was beginning to hurt. The other way was to tie your currency to the deutsche mark and thereby make your price and inflation rate the same as the Germans, which it turned out would also hurt, but in a different way. The problem with keeping up with the Germans is that German industrial exports have the lowest price elasticities in the world. In plain English, Germany makes really great stuff that everyone wants and will pay more for in comparison to all the alternatives. So when you tie your currency to the deutsche mark, you are making a one-way bet that your industry can be as competitive as the Germans in terms of quality and price. That would be difficult enough if the deutsche mark hadn’t been undervalued for most of the postwar period and both German labor costs and inflation rates were lower than average, but unfortunately for everyone else, they were. That gave the German economy the advantage in producing less-than-great stuff too, thereby undercutting competitors in products lower down, as well as higher up the value-added chain. Add to this contemporary German wages, which have seen real declines over the 2000s, and you have an economy that is extremely hard to keep up with. On the other side of this one-way bet were the financial markets. They looked at less dynamic economies, such as the United Kingdom and Italy, that were tying themselves to the deutsche mark and saw a way to make money. The only way to maintain a currency peg is to either defend it with foreign exchange reserves or deflate your wages and prices to accommodate it. To defend a peg you need lots of foreign currency so that when your currency loses value (as it will if you are trying to keep up with the Germans), you can sell your foreign currency reserves and buy back your own currency to maintain the desired rate. But if the markets can figure out how much foreign currency you have in reserve, they can bet against you, force a devaluation of your currency, and pocket the difference between the peg and the new market value in a short sale. George Soros (and a lot of other hedge funds) famously did this to the European Exchange Rate Mechanism in 1992, blowing the United Kingdom and Italy out of the system. Soros could do this because he knew that there was no way the United Kingdom or Italy could be as competitive as Germany without serious price deflation to increase cost competitiveness, and that there would be only so much deflation and unemployment these countries could take before they either ran out of foreign exchange reserves or lost the next election. Indeed, the European Exchange Rate Mechanism was sometimes referred to as the European “Eternal Recession Mechanism,” such was its deflationary impact. In short, attempts to maintain an anti-inflationary currency peg fail because they are not credible on the following point: you cannot run a gold standard (where the only way to adjust is through internal deflation) in a democracy.

She pulled the shawl closer as a tall, lithe figure cut across the parking lot and joined her at the passenger door. “You’re already famous,” Colby Lane told her, his dark eyes twinkling in his lean, scarred face. “You’ll see yourself on the evening news, if you live long enough to watch it.” He jerked a thumb over his shoulder. “Tate’s on his way right now.” “Unlock this thing and get me out of here!” she squeaked. He chuckled. “Coward.” He unlocked the door and let her climb in. By the time he got behind the wheel and took off, Tate was striding across the parking lot with blood in his eye. Cecily blew him a kiss as Colby gunned the engine down the busy street. “You’re living dangerously tonight,” Colby told her. “He knows where you live,” he added. “He should. He paid for the apartment,” she added in a sharp, hurt tone. She wrapped her arms closer around her. “I don’t want to go home, Colby. Can I stay with you tonight?” She knew, as few other people did, that Colby Lane was still passionately in love with his ex-wife, Maureen. He had nothing to do with other women even two years after his divorce was final. He drank to excess from time to time, but he wasn’t dangerous. Cecily trusted no one more. He’d been a good friend to her, as well as to Tate, over the years. “He won’t like it,” he said. She let out a long breath. “What does it matter now?” she asked wearily. “I’ve burned my bridges.” “I don’t know why that socialite Audrey had to tell you,” he muttered irritably. “It was none of her business.” “Maybe she wants a big diamond engagement ring, and Tate can’t afford it because he’s keeping me,” she said bitterly. He glanced at her rigid profile. “He won’t marry her.” She made a sound deep in her throat. “Why not? She’s got everything…money, power, position and beauty-and a degree from Vassar.” “In psychology,” Colby mused. “She’s been going around with Tate for several months.” “He goes around with a lot of women. He won’t marry any of them.” “Well, he certainly won’t marry me,” she assured him. “I’m white.” “More of a nice, soft tan,” he told her. “You can marry me. I’ll take care of you.” She made a face at him. “You’d call me Maureen in your sleep and I’d lay your head open with the lamp. It would never work.

the fact is, our relationships to these corporations are not unambiguous. some memebers of negativland genuinely liked pepsi products. mca grew up loving star wars and didn't mind having his work sent all over the united states to all the "cool, underground magazines" they were marketing to--why would he? sam gould had a spiritual moment in the shower listening to a cd created, according to sophie wong, so that he would talk about tylenol with his independent artist friends--and he did. many of my friends' daughters will be getting american girl dolls and books as gifts well into the foreseeable future. some skateboarders in washington, dc, were asked to create an ad campaign for the east coast summer tour, and they all love minor threat--why not use its famous album cover? how about shilling for converse? i would have been happy to ten years ago. so what's really changed? the answer is that two important things have changed: who is ultimately accountable for veiled corporate campaigns that occasionally strive to obsfucate their sponsorship and who is requesting our participation in such campaigns. behind converse and nike sb is nike, a company that uses shit-poor labor policies and predatory marketing that effectively glosses over their shit-poor labor policies, even to an audience that used to know better. behind team ouch! was an underground-savvy brainreservist on the payroll of big pharma; behind the recent wave of street art in hip urban areas near you was omd worldwide on behalf of sony; behind your cool hand-stenciled vader shirt was lucasfilm; and behind a recent cool crafting event was toyota. no matter how you participated in these events, whether as a contributor, cultural producer, viewer, or even critic, these are the companies that profited from your attention.

It was raining and I had to walk on the grass. I’ve got mud all over my shoes. They’re brand-new, too.” “I’ll carry you across the grass on the return trip, if you like,” Colby offered with twinkling eyes. “It would have to be over one shoulder, of course,” he added with a wry glance at his artificial arm. She frowned at the bitterness in his tone. He was a little fuzzy because she needed glasses to see at distances. “Listen, nobody in her right mind would ever take you for a cripple,” she said gently and with a warm smile. She laid a hand on his sleeve. “Anyway,” she added with a wicked grin, “I’ve already given the news media enough to gossip about just recently. I don’t need any more complications in my life. I’ve only just gotten rid of one big one.” Colby studied her with an amused smile. She was the only woman he’d ever known that he genuinely liked. He was about to speak when he happened to glance over her shoulder at a man approaching them. “About that big complication, Cecily?” “What about it?” she asked. “I’d say it’s just reappeared with a vengeance. No, don’t turn around,” he said, suddenly jerking her close to him with the artificial arm that looked so real, a souvenir of one of his foreign assignments. “Just keep looking at me and pretend to be fascinated with my nose, and we’ll give him something to think about.” She laughed in spite of the racing pulse that always accompanied Tate’s appearances in her life. She studied Colby’s lean, scarred face. He wasn’t anybody’s idea of a pinup, but he had style and guts and if it hadn’t been for Tate, she would have found him very attractive. “Your nose has been broken twice, I see,” she told Colby. “Three times, but who’s counting?” He lifted his eyes and his eyebrows at someone behind her. “Well, hi, Tate! I didn’t expect to see you here tonight.” “Obviously,” came a deep, gruff voice that cut like a knife. Colby loosened his grip on Cecily and moved back a little. “I thought you weren’t coming,” he said. Tate moved into Cecily’s line of view, half a head taller than Colby Lane. He was wearing evening clothes, like the other men present, but he had an elegance that made him stand apart. She never tired of gazing into his large black eyes which were deep-set in a dark, handsome face with a straight nose, and a wide, narrow, sexy mouth and faintly cleft chin. He was the most beautiful man. He looked as if all he needed was a breastplate and feathers in his hair to bring back the heyday of the Lakota warrior in the nineteenth century. Cecily remembered him that way from the ceremonial gatherings at Wapiti Ridge, and the image stuck stubbornly in her mind. “Audrey likes to rub elbows with the rich and famous,” Tate returned. His dark eyes met Cecily’s fierce green ones. “I see you’re still in Holden’s good graces. Has he bought you a ring yet?” “What’s the matter with you, Tate?” Cecily asked with a cold smile. “Feeling…crabby?” His eyes smoldered as he glared at her. “What did you give Holden to get that job at the museum?” he asked with pure malice. Anger at the vicious insinuation caused her to draw back her hand holding the half-full coffee cup, and Colby caught her wrist smoothly before she could sling the contents at the man towering over her. Tate ignored Colby. “Don’t make that mistake again,” he said in a voice so quiet it was barely audible. He looked as if all his latent hostilities were waiting for an excuse to turn on her. “If you throw that cup at me, so help me, I’ll carry you over and put you down in the punch bowl!” “You and the CIA, maybe!” Cecily hissed. “Go ahead and try…!” Tate actually took a step toward her just as Colby managed to get between them. “Now, now,” he cautioned. Cecily wasn’t backing down an inch. Neither was Tate.

The now-famous yearly Candlebrow Conferences, like the institution itself, were subsidized out of the vast fortune of Mr. Gideon Candlebrow of Grossdale, Illinois, who had made his bundle back during the great Lard Scandal of the '80s, in which, before Congress put an end to the practice, countless adulterated tons of that comestible were exported to Great Britain, compromising further an already debased national cuisine, giving rise throughout the island, for example, to a Christmas-pudding controversy over which to this day families remain divided, often violently so. In the consequent scramble to develop more legal sources of profit, one of Mr. Candlebrow's laboratory hands happened to invent "Smegmo," an artificial substitute for everything in the edible-fat category, including margarine, which many felt wasn't that real to begin with. An eminent Rabbi of world hog capital Cincinnati, Ohio, was moved to declare the product kosher, adding that "the Hebrew people have been waiting four thousand years for this. Smegmo is the Messiah of kitchen fats." [...] Miles, locating the patriotically colored Smegmo crock among the salt, pepper, ketchup, mustard, steak sauce, sugar and molasses, opened and sniffed quizzically at the contents. "Say, what is this stuff?" "Goes with everything!" advised a student at a nearby table. "Stir it in your soup, spread it on your bread, mash it into your turnips! My doormates comb their hair with it! There's a million uses for Smegmo!

We live in a time when lots of people want to be famous. It’s particularly a problem with young entrepreneurs. Fame has become a toxic desire for many people. Because fame is worthless unless it is a tool to glorify God. And even in the marketplace, what matters most is your ability to add value to other peoples lives. It’s about service through adding value. And the best form of payment for that is money, not fame. So a lot of people need to really forget about fame and instead focus on value.

The great irony, then, is that the nation’s most famous modern conservative economist became the father of Big Government, chronic deficits, and national fiscal bankruptcy. It was Friedman who first urged the removal of the Bretton Woods gold standard restraints on central bank money printing, and then added insult to injury by giving conservative sanction to perpetual open market purchases of government debt by the Fed. Friedman’s monetarism thereby institutionalized a régime which allowed politicians to chronically spend without taxing. Likewise, it was the free market professor of the Chicago school who also blessed the fundamental Keynesian proposition that Washington must continuously manage and stimulate the national economy. To be sure, Friedman’s “freshwater” proposition, in Paul Krugman’s famous paradigm, was far more modest than the vast “fine-tuning” pretensions of his “salt-water” rivals. The saltwater Keynesians of the 1960s proposed to stimulate the economy until the last billion dollars of potential GDP was realized; that is, they would achieve prosperity by causing the state to do anything that was needed through a multiplicity of fiscal interventions. By contrast, the freshwater Keynesian, Milton Friedman, thought that capitalism could take care of itself as long as it had precisely the right quantity of money at all times; that is, Friedman would attain prosperity by causing the state to do the one thing that was needed through the single spigot of M1 growth.

I would walk round that beautiful, unspoilt little island, with its population of under a hundred and where there isn’t a single tarmac road, thinking about how he would truly sound. Perhaps the quietness of the island helped me do so. ‘Everybody thinks he’s French,’ I said to myself as I walked across the great stones that littered the beach at Rushy Bay, or stomped over the tussocky grass of Heathy Hill, with its famous dwarf pansies. ‘The only reason people think Poirot is French is because of his accent,’ I muttered. ‘But he’s Belgian, and I know that French-speaking Belgians don’t sound French, not a bit of it.’" "I also was well aware of Brian Eastman’s advice to me before I left for Bryher: ‘Don’t forget, he may have an accent, but the audience must be able to understand exactly what he’s saying.’ There was my problem in a nutshell." "To help me, I managed to get hold of a set of Belgian Walloon and French radio recordings from the BBC. Poirot came from Liège in Belgium and would have spoken Belgian French, the language of 30 per cent of the country’s population, rather than Walloon, which is very much closer to the ordinary French language. To these I added recordings of English-language stations broadcasting from Belgium, as well as English-language programmes from Paris. My principal concern was to give my Poirot a voice that would ring true, and which would also be the voice of the man I heard in my head when I read his stories. I listened for hours, and then gradually started mixing Walloon Belgian with French, while at the same time slowly relocating the sound of his voice in my body, moving it from my chest to my head, making it sound a little more high-pitched, and yes, a little more fastidious. After several weeks, I finally began to believe that I’d captured it: this was what Poirot would have sounded like if I’d met him in the flesh. This was how he would have spoken to me – with that characteristic little bow as we shook hands, and that little nod of the head to the left as he removed his perfectly brushed grey Homburg hat. The more I heard his voice in my head, and added to my own list of his personal characteristics, the more determined I became never to compromise in my portrayal of Poirot.

Public service announcements were first created by the Ad Council during World War II to get Rosie to work and to tighten loose lips. In 1971, on the second Earth Day, the world met “the crying Indian,” played by Iron Eyes Cody. The famous anti-pollution ad, which showed Cody paddling a canoe and watching motorists litter, effectively gave the new ecology movement a huge boost. As it turns out, Cody was of Italian descent (real name Espera DeCorti), but he appeared in hundreds of movies and TV shows as a Native American and denied his European ancestry until his death in 1999.

More recently, Dallas Willard put it this way: Desire is infinite partly because we were made by God, made for God, made to need God, and made to run on God. We can be satisfied only by the one who is infinite, eternal, and able to supply all our needs; we are only at home in God. When we fall away from God, the desire for the infinite remains, but it is displaced upon things that will certainly lead to destruction.5 Ultimately, nothing in this life, apart from God, can satisfy our desires. Tragically, we continue to chase after our desires ad infinitum. The result? A chronic state of restlessness or, worse, angst, anger, anxiety, disillusionment, depression—all of which lead to a life of hurry, a life of busyness, overload, shopping, materialism, careerism, a life of more…which in turn makes us even more restless. And the cycle spirals out of control. To make a bad problem worse, this is exacerbated by our cultural moment of digital marketing from a society built around the twin gods of accumulation and accomplishment. Advertising is literally an attempt to monetize our restlessness. They say we see upward of four thousand ads a day, all designed to stoke the fire of desire in our bellies. Buy this. Do this. Eat this. Drink this. Have this. Watch this. Be this. In his book on the Sabbath, Wayne Muller opined, “It is as if we have inadvertently stumbled into some horrific wonderland.”6 Social media takes this problem to a whole new level as we live under the barrage of images—not just from marketing departments but from the rich and famous as well as our friends and family, all of whom curate the best moments of their lives. This ends up unintentionally playing to a core sin of the human condition that goes all the way back to the garden—envy. The greed for another person’s life and the loss of gratitude, joy, and contentment in our own.

One of the best-known studies of availability suggests that awareness of your own biases can contribute to peace in marriages, and probably in other joint projects. In a famous study, spouses were asked, “How large was your personal contribution to keeping the place tidy, in percentages?” They also answered similar questions about “taking out the garbage,” “initiating social engagements,” etc. Would the self-estimated contributions add up to 100%, or more, or less? As expected, the self-assessed contributions added up to more than 100%. The explanation is a simple availability bias: both spouses remember their own individual efforts and contributions much more clearly than those of the other, and the difference in availability leads to a difference in judged frequency. The bias is not necessarily self-serving: spouses also overestimated their contribution to causing quarrels, although to a smaller contribution to causing quarrels, although to a smaller extent than their contributions to more desirable outcomes. The same bias contributes to the common observation that many members of a collaborative team feel they have done more than their share and also feel that the others are not adequately grateful for their individual contributions

As I grew into boyhood, I extended the range of my observations. My holiday afternoons were spent in rambles about the surrounding country. I made myself familiar with all its places famous in history or fable. I knew every spot where a murder or robbery had been committed, or a ghost seen. I visited the neighboring villages, and added greatly to my stock of knowledge, by noting their habits and customs, and conversing with their sages and great men. I even journeyed one long summer's day to the summit of the most distant hill, whence I stretched my eye over many a mile of terra incognita, and was astonished to find how vast a globe I inhabited.

Since it is instituted by God, appointed by God, and permitted by God, government is accountable to God. The same sinfulness that tempts us as citizens also tempts those citizens who reside within government. They are not more special than us. They are not our betters. If anything, the added temptation of that proximity to power and other people’s money makes those within government even more prone to temptation. Our Founders understood this, which is why they viewed government to be both vital and limited. George Washington famously compared it to a fire. Both are a useful tool, but one that must be tended to regularly and kept from raging out of control.

Even in the warm faelight of the foyer, the gown glittered and gleamed like a fresh-cut jewel. We had taken my gown from Starfall and refashioned it, adding sheer silk panels to the back shoulders, the glittering material like woven starlight as it flowed behind me in lieu of a veil or cape. If Rhysand was Night Triumphant, I was the star that only glowed thanks to his darkness, the light only visible because of him. I scowled up the stairs. That is, if he bothered to show up on time. My hair, Nuala had swept into an ornate, elegant arc across my head, and in front of it... I caught Cassian glancing at me for the third time in less than a minute and demanded, 'What?' His lips twitched at the corners. 'You just look so...' 'Here we go,' Mor muttered from where she picked at her red-tinted nails against the stair banister. Rings glinted at every knuckle, on every finger; stacks of bracelets tinkled against each other on either wrist. 'Official,' Cassian said with an incredulous look in her direction. He waved a Siphon-topped hand to me. 'Fancy.' 'Over five hundred years old,' Mor said, shaking her head sadly, 'a skilled warrior and general, famous throughout territories, and complementing ladies is still something he finds next to impossible. Remind me why we bring you on diplomatic meetings?' Azriel, wreathed in shadows by the front door, chuckled quietly. Cassian shot him a glare. 'I don't see you spouting poetry, brother.' Azriel crossed his arms, still smiling faintly. 'I don't need to resort to it.

The United States is famously resistant to anything smacking of redistribution. Yet it allocates 19 percent of its GDP to social services, and despite the best efforts of conservatives and libertarians the spending has continued to grow. The most recent expansions are a prescription drug benefit introduced by George W. Bush and the eponymous health insurance plan known as Obamacare introduced by his successor. Indeed, social spending in the United States is even higher than it appears, because many Americans are forced to pay for health, retirement, and disability benefits through their employers rather than the government. When this privately administered social spending is added to the public portion, the United States vaults from twenty-fourth into second place among the thirty-five OECD countries, just behind France.

Fresh seafood stock made from shrimp and crab... It's hot and spicy- and at the same time, mellow and savory! Visions of lush mountains, cool springs and the vast ocean instantly come to mind! She brought out the very best flavors of each and every ingredient she used! "I started with the fresh fish and veggies you had on hand... ... and then simmered them in a stock I made from seafood trimmings until they were tender. Then I added fresh shrimp and let it simmer... seasoning it with a special blend I made from spices, herbs like thyme and bay leaves, and a base of Worcestershire sauce. I snuck in a dash of soy sauce, too, to tie the Japanese ingredients together with the European spices I used. Overall, I think I managed to make a curry sauce that is mellow enough for children to enjoy and yet flavorful enough for adults to love!" "Yum! Good stuff!" "What a surprise! To take the ingredients we use here every day and to create something out of left field like this!" "You got that right! This is a really delicious dish, no two ways about it. But what's got me confused... ... is why it seems to have hit him way harder than any of us! What on earth is going on?!" This... this dish. It... it tastes just like home! It looks like curry, but it ain't! It's gumbo!" Gumbo is a family dish famously served in the American South along the shores of the Gulf of Mexico. A thick and spicy stew, it's generally served over steamed rice. At first glance, it closely resembles Japan's take on curry... but the gumbo recipe doesn't call for curry powder. Its defining characteristic is that it uses okra as its thickener. *A possible origin for the word "gumbo" is the Bantu word for okra-Ngombu.*

I HAVE ALWAYS BEEN most interested in the question of what makes a house a home. What are the elements that move a house beyond its physical structure and provide the warmth that we all crave? In my fifteen years as a designer, I’ve come to understand that the answer is simple: It is about surrounding ourselves with things we love. (...) And in this case, the beauty comes from the owners’ love of books. Books are beautiful objects in their own right—their bindings and covers—and the space they fill on shelves or stacked on coffee tables in colorful piles add balance and texture to any room. And just like any other part of a home, books require maintenance: They need to be dusted, categorized, rearranged, and maintained. Our relationship with them is dynamic and ever changing. But our connection to them goes beyond the material. In each house we visited, the libraries were the heart of the home, meaningful to the collectors’ lives. In this book, we tried to capture what they brought to the home—the life and spirit books added. Some subjects have working libraries they constantly reference; others fill their shelves with the potential pleasures of the unread. When we visited the homes, many people could find favorite books almost by osmosis, using systems known only to themselves. (...) As we found repeatedly, surrounding yourself with books you love tells the story of your life, your interests, your passions, your values. Your past and your future. Books allow us to escape, and our personal libraries allow us to invent the story of ourselves—and the legacy that we will leave behind. There’s a famous quote attributed to Cicero: “A room without books is like a body without a soul.” If I suspected this before, I know it now. I hope you’ll find as much pleasure in discovering these worlds as we did.

This waking dream we call the internet also blurs the difference between my serious thoughts and my playful thoughts, or to put it more simply: I no longer can tell when I am working and when I am playing online. For some people the disintegration between these two realms marks all that is wrong with the internet: It is the high-priced waster of time. It breeds trifles and turns superficialities into careers. Jeff Hammerbacher, a former Facebook engineer, famously complained that the “best minds of my generation are thinking about how to make people click ads.” This waking dream is viewed by some as an addictive squandering. On the contrary, I cherish a good wasting of time as a necessary precondition for creativity. More important, I believe the conflation of play and work, of thinking hard and thinking playfully, is one of the greatest things this new invention has done. Isn’t the whole idea that in a highly evolved advanced society work is over?

In a famous study, spouses were asked, “How large was your personal contribution to keeping the place tidy, in percentages?” They also answered similar questions about “taking out the garbage,” “initiating social engagements,” etc. Would the self-estimated contributions add up to 100%, or more, or less? As expected, the self-assessed contributions added up to more than 100%. The explanation is a simple availability bias: both spouses remember their own individual efforts and contributions much more clearly than those of the other, and the difference in availability leads to a difference in judged frequency. The bias is not necessarily self-serving: spouses also overestimated their contribution to causing quarrels, although to a smaller extent than their contributions to more desirable outcomes. The same bias contributes to the common observation that many members of a collaborative team feel they have done more than their share and also feel that the others are not adequately grateful for their individual contributions.

This is well set out in Rodney Stark’s famous book The Rise of Christianity (1996, Ch. 4). Stark makes a compelling case that the way the Christians behaved in the great plagues of the early centuries was a significant factor in contributing to the spread of the faith. Stark, and others who have followed him, have collected the evidence from the plagues of the 170s AD, which killed the Emperor Marcus Aurelius, and the 250s. (Nobody is quite sure what diseases they were. One might have been smallpox, the other measles, both killers when attacking unprepared populations.) The emperor Julian, who tried to deconvert the Roman empire in the late fourth century after it had become officially Christian under Constantine, complained that the Christians were much better at looking after the sick, and for that matter the poor, than the ordinary non-Christian population. He was trying to lock the stable door after the horse had bolted. The Christians were being for the world what Jesus had been for Israel. People took notice. Something new was happening.

Things have becone even more mysterious. We have recently discovered that when we make observations at still larger scales, corresponding to billions of light-years, the equations of general relativity are not satisfied even when the dark matter is added in. The expansion of the universe, set in motion by the big bang some 13.7 billion years ago, appears to be accelerating, whereas, given the observed matter plus the calculated amount of dark matter, it should be doing the opposite-decelerating. Again there are two possible explanations. General relativity could simply be wrong. It has been verified precisely only within our solar system and nearby systems in our own galaxy. Perhaps when one gets to a scale comparable to the size of the whole universe, general relativity is simply no longer applicable. Or there is a new form of matter-or energy (recall Einstein's famous equation E=mc^2, showing the equivalence of energy and mass)-that becomes relevant on these very large scales: That is, this new form of energy affects only the expansion of the universe. To do this, it cannot clump around galaxies or even clusters of galaxies. This strange new energy, which we have postulated to fit the data, is called the dark energy.

By June the revival began to wane. But Roberts’s vision had been realized. An estimated 100,000 confessed Christ. The Congregationalists added 26,500 members. Another 24,000 Welsh joined the Calvinist Methodist Church. About 4,000 opted for the Wesleyan Church. The remainder were split between the Anglicans and several Baptist groups.13 The effect on Welsh society was undeniable. Output from the coal mines famously slowed because the horses wouldn’t move. Miners converted in the revival no longer kicked or swore at the horses, so the horses didn’t know what to do.14 Judges closed their courtrooms with nothing to judge. Christians wielded the revival as apologetic against the growing number of skeptics who derided religion. Stead argued: The most thoroughgoing materialist who resolutely and forever rejects as inconceivable the existence of the soul in man, and to whom “the universe is but the infinite empty eye-socket of a dead God,” could not fail to be impressed by the pathetic sincerity of these men; nor, if he were just, could he refuse to recognize that out of their faith in the creed which he has rejected they have drawn, and are drawing, a motive power that makes for righteousness, and not only for righteousness, but for the joy of living, that he would be powerless to give them.15

Ten days later I was amazed to receive a letter from Diana written just days after she’d arrived home--in fact, before I’d written her a thank-you letter. I was mortified by my delay in writing to her. I had managed to fire off proper thank-you notes to Ambassador Wight and Ms. Gillett, but I had so much more to say to Diana. Her letter was the most heartwarming one I have ever received--even more so, now that I know what personal strain she was under then. After thanking us “a million times” for coming to see them in Washington, she wrote, “From the beginning to the end I had a lump in my throat looking at what a special little man Patrick had grown up to be--Goodness, you must be extremely proud of him and if either of my boys turn out like Patrick I will have no worries and I really mean every word.” I had a lump in my throat as I read this. I was very proud of Patrick and deeply touched by Diana’s praise. Diana added that, for her, the high point of the visit to Washington was seeing Patrick and me. She explained, “Being able to get in touch with a v. happy and memorable part of my past meant a tremendous amount to me and kept me going for days!” Seeing the world-famous Diana in such a warm and personal way after five years and realizing how much she still cherished our friendship kept me going for months, even years!

As I was completing this book, I saw news reports quoting NASA chief Charles Bolden announcing that from now on the primary mission of America’s space agency would be to improve relations with the Muslim world. Come again? Bolden said he got the word directly from the president. “He wanted me to find a way to reach out to the Muslim world and engage much more with dominantly Muslim nations to help them feel good about their historic contribution to science and math and engineering.” Bolden added that the International Space Station was a kind of model for NASA’s future, since it was not just a U.S. operation but included the Russians and the Chinese. Bolden, who made these remarks in an interview with Al-Jazeera, timed them to coincide with the one-year anniversary of Obama’s own Cairo address to the Muslim world.3 Bolden’s remarks provoked consternation not only among conservatives but also among famous former astronauts Neil Armstrong and John Glenn and others involved in America’s space programs. No surprise: most people think of NASA’s job as one of landing on the moon and Mars and exploring other faraway destinations. Even some of Obama’s supporters expressed puzzlement. Sure, we are all for Islamic self-esteem, and seven or eight hundred years ago the Muslims did make a couple of important discoveries, but what on earth was Obama up to here?

Example: a famous-to-economists finding in behavioral economics concerns pricing, and the fact that people have a provable bias towards the middle of three prices. It was first demonstrated with an experiment in beer pricing: when there were two beers, a third of people chose the cheaper; adding an even cheaper beer made the share of that beer go up, because it was now in the middle of three prices; adding an even more expensive beer at the top, and dropping the cheapest beer, made the share of the new beer in the middle (which had previously been the most expensive) go up from two-thirds to 90 percent. Having a price above and a price below makes the price in the middle seem more appealing. This experiment has been repeated with other consumer goods, such as ovens, and is now a much-used strategy in the corporate world. Basically, if you have two prices for something, and want to make more people pay the higher price, you add a third, even higher price; that makes the formerly highest price more attractive. Watch out for this strategy. (The research paper about beer pricing, written by a trio of economists at Duke University in 1982, was published in the Journal of Consumer Research. It’s called “Adding Asymetrically Dominated Alternatives: Violations of Regularity and the Simularity Hypothesis”—which must surely be the least engaging title ever given to an article about beer.)

A famous American Freudian, commenting on a paper I had read, reported that he just had returned from Moscow. There, he said, he had found a lower frequency of neurosis as compared with the United States. He added that this might be traced to the fact that in Communist countries, as he felt, people are more often confronted with a task to complete. 'This speaks in favor of your theory,' he concluded, 'that meaning direction and task orientation are important in terms of mental health.' A year later, some Polish psychiatrists asked me to give a paper on logotherapy, and when I did so I quoted the American psychoanalyst. 'You are less neurotic than the Americans because you have more tasks to complete,' I told them. And they smugly smiled. 'But do not forget,' I added, 'that the Americans have retained their freedom also to choose their tasks, a freedom which sometimes seems to me to be denied to you.' They stopped smiling. How fine it would be to synthesize East and West, to blend tasks with freedom. Freedom then could fully develop. It really is a negative concept which requires a positive complement. And the positive complement is responsibleness. [...] Freedom threatens to degenerate into mere arbitrariness unless it is lived in terms of responsibleness. I like to say that the Statue of Liberty on the East Coast should be supplemented by a Statue of Responsibility on the West Coast.

The appropriation of terms from psychology to discredit political opponents is part of the modern therapeutic culture that the sociologist Christopher Lasch criticized. Along with the concept of the authoritarian personality, the term “-phobe” for political opponents has been added to the arsenal of obloquy deployed by technocratic neoliberals against those who disagree with them. The coinage of the term “homophobia” by the psychologist George Weinberg in the 1970s has been followed by a proliferation of pseudoclinical terms in which those who hold viewpoints at variance with the left-libertarian social consensus of the transatlantic ruling class are understood to suffer from “phobias” of various kinds similar to the psychological disorders of agoraphobia (fear of open spaces), ornithophobia (fear of birds), and pentheraphobia (fear of one’s mother-in-law). The most famous use of this rhetorical strategy can be found in then-candidate Hillary Clinton’s leaked confidential remarks to an audience of donors at a fund-raiser in New York in 2016: “You know, to just be grossly generalistic, you could put half of Trump’s supporters into what I call the basket of deplorables. Right? They’re racist, sexist, homophobic, xenophobic, Islamophobic—you name it.” A disturbed young man who is driven by internal compulsions to harass and assault gay men is obviously different from a learned Orthodox Jewish rabbi who is kind to lesbians and gay men as individuals but opposes homosexuality, along with adultery, premarital sex, and masturbation, on theological grounds—but both are "homophobes.” A racist who opposes large-scale immigration because of its threat to the supposed ethnic purity of the national majority is obviously different from a non-racist trade unionist who thinks that immigrant numbers should be reduced to create tighter labor markets to the benefit of workers—but both are “xenophobes.” A Christian fundamentalist who believes that Muslims are infidels who will go to hell is obviously different from an atheist who believes that all religion is false—but both are “Islamophobes.” This blurring of important distinctions is not an accident. The purpose of describing political adversaries as “-phobes” is to medicalize politics and treat differing viewpoints as evidence of mental and emotional disorders. In the latter years of the Soviet Union, political dissidents were often diagnosed with “sluggish schizophrenia” and then confined to psychiatric hospitals and drugged. According to the regime, anyone who criticized communism literally had to be insane. If those in today’s West who oppose the dominant consensus of technocratic neoliberalism are in fact emotionally and mentally disturbed, to the point that their maladjustment makes it unsafe to allow them to vote, then to be consistent, neoliberals should support the involuntary confinement, hospitalization, and medication of Trump voters and Brexit voters and other populist voters for their own good, as well as the good of society.

If this is true—if solitude is an important key to creativity—then we might all want to develop a taste for it. We’d want to teach our kids to work independently. We’d want to give employees plenty of privacy and autonomy. Yet increasingly we do just the opposite. We like to believe that we live in a grand age of creative individualism. We look back at the midcentury era in which the Berkeley researchers conducted their creativity studies, and feel superior. Unlike the starched-shirted conformists of the 1950s, we hang posters of Einstein on our walls, his tongue stuck out iconoclastically. We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign). But the way we organize many of our most important institutions—our schools and our workplaces—tells a very different story. It’s the story of a contemporary phenomenon that I call the New Groupthink—a phenomenon that has the potential to stifle productivity at work and to deprive schoolchildren of the skills they’ll need to achieve excellence in an increasingly competitive world. The New Groupthink elevates teamwork above all else. It insists that creativity and intellectual achievement come from a gregarious place. It has many powerful advocates. “Innovation—the heart of the knowledge economy—is fundamentally social,” writes the prominent journalist Malcolm Gladwell. “None of us is as smart as all of us,” declares the organizational consultant Warren Bennis,

While these tactics were aggressive and crude, they confirmed that our legislation had touched a nerve. I wasn’t the only one who recognized this. Many other victims of human rights abuses in Russia saw the same thing. After the bill was introduced they came to Washington or wrote letters to the Magnitsky Act’s cosponsors with the same basic message: “You have found the Achilles’ heel of the Putin regime.” Then, one by one, they would ask, “Can you add the people who killed my brother to the Magnitsky Act?” “Can you add the people who tortured my mother?” “How about the people who kidnapped my husband?” And on and on. The senators quickly realized that they’d stumbled onto something much bigger than one horrific case. They had inadvertently discovered a new method for fighting human rights abuses in authoritarian regimes in the twenty-first century: targeted visa sanctions and asset freezes. After a dozen or so of these visits and letters, Senator Cardin and his cosponsors conferred and decided to expand the law, adding sixty-five words to the Magnitsky Act. Those new words said that in addition to sanctioning Sergei’s tormentors, the Magnitsky Act would sanction all other gross human rights abusers in Russia. With those extra sixty-five words, my personal fight for justice had become everyone’s fight. The revised bill was officially introduced on May 19, 2011, less than a month after we posted the Olga Stepanova YouTube video. Following its introduction, a small army of Russian activists descended on Capitol Hill, pushing for the bill’s passage. They pressed every senator who would talk to them to sign on. There was Garry Kasparov, the famous chess grand master and human rights activist; there was Alexei Navalny, the most popular Russian opposition leader; and there was Evgenia Chirikova, a well-known Russian environmental activist. I didn’t have to recruit any of these people. They just showed up by themselves. This uncoordinated initiative worked beautifully. The number of Senate cosponsors grew quickly, with three or four new senators signing on every month. It was an easy sell. There wasn’t a pro-Russian-torture-and-murder lobby in Washington to oppose it. No senator, whether the most liberal Democrat or the most conservative Republican, would lose a single vote for banning Russian torturers and murderers from coming to America. The Magnitsky Act was gathering so much momentum that it appeared it might be unstoppable. From the day that Kyle Scott at the State Department stonewalled me, I knew that the administration was dead set against this, but now they were in a tough spot. If they openly opposed the law, it would look as if they were siding with the Russians. However, if they publicly supported it, it would threaten Obama’s “reset” with Russia. They needed to come up with some other solution. On July 20, 2011, the State Department showed its cards. They sent a memo to the Senate entitled “Administration Comments on S.1039 Sergei Magnitsky Rule of Law.” Though not meant to be made public, within a day it was leaked.

Are his letters to Diana downstairs?" She sighed. "What is it about girls and letters? My husband left me messages in soap on the bathroom mirror. Utterly impermanent.Really wonderful-" She broke off and scowled. I would have thought she looked a little embarrassed, but I didn't think embarrassment was in her repertoire. "Anyway. Most of the correspondence between the Willings is in private collections. He had their letters with him in Paris when he died. In a noble but ultimately misguided act, his attorney sent them to his neice. Who put them all in a ghastly book that she illustrated. Her son sold them to finance the publication of six even more ghastly books of poetry. I trust there is a circle of hell for terrible poets who desecrate art." "I've seen the poetry books in the library," I told her. "The ones with Edward's paintings on the covers. I couldn't bring myself to read them." "Smart girl. I suppose worse things have been done, but not many.Of course, there was that god-awful children's television show that made one of his landscapes move.They put kangaroos in it. Kangaroos. In eastern Pennsylvania." "I've seen that,too," I admitted. I'd hated it. "Hated it.Not quite as much as the still life where Tastykakes replaced one orange with a cupcake, or the portrait of Diana dressed in a Playtex sports bra, but close." "Oh,God. I try to forget about the bra." Dr. Rothaus shuddered. "Well, I suppose they do far worse to the really famous painters.Poor van Gogh. All those hearing-aid ads." "Yeah." We shared a moment of quiet respect for van Gogh's ear.

It had been hard enough to drive past the area. It was harder to imagine what it was like living there. Yet people lived with the stench and the terrible air, and had careers there. Even lawyers lived there, I was told. Was the smell of excrement only on the periphery, from the iridescent black lake? No; that stench went right through Dharavi. Even more astonishing was to read in a Bombay magazine an article about Papu's suburb of Sion, in which the slum of Dharavi was written about almost as a bohemian feature of the place, something that added spice to humdrum middle-class life. Bombay clearly innoculated its residents in some way. I had another glimpse of Dharavi some time later, when I was going in a taxi to the domestic airport at Santa Cruz. The taxi-driver - a Muslim from Hyderabad, full of self-respect, nervous about living in Bombay, fearful of sinking, planning to go back home soon, and in the meantime nervously particular about his car and his clothes - the taxi-driver showed the apartment blocks on one side of the airport road where hutment dwellers had been rehoused. In the other direction he showed the marsh on which Dharavi had grown and, away in the distance, the low black line of the famous slum. Seen from here, Dharavi looked artificial, unnecessary even in Bombay: allowed to exist because, as people said, it was a vote-bank, and hate-bank, something to be drawn upon by many people. All the conflicting currents of Bombay flowed there as well; all the new particularities were heightened there. And yet people lived there, subject to this extra exploitation, because in Bombay, once you had a place to stay, you could make money.

According to a legend preserved in Aeschylus’s Prometheus Bound, the tormented nymph Io, when released from Argus by Hermes, fled, in the form of a cow, to Egypt; and there, according to a later legend, recovering her human form, gave birth to a son identified as Serapis, and Io became known as the goddess Isis. The Umbrian master Pinturicchio (1454–1513) gives us a Renaissance version of her rescue, painted in 1493 on a wall of the so-called Borgia Chambers of the Vatican for the Borgia Pope Alexander VI (Fig. 147). Figure 147. Isis with Hermes Trismegistus and Moses (fresco, Renaissance, Vatican, 1493) Pinturicchio shows the rescued nymph, now as Isis, teaching, with Hermes Trismegistus at her right hand and Moses at her left. The statement implied there is that the two variant traditions are two ways of rendering a great, ageless tradition, both issuing from the mouth and the body of the Goddess. This is the biggest statement you can make of the Goddess, and here we have it in the Vatican—that the one teaching is shared by the Hebrew prophets and Greek sages, derived, moreover, not from Moses’s God,17 but from that goddess of whom we read in the words of her most famous initiate, Lucius Apuleius (born c. a.d. 125): I am she that is the natural mother of all things, mistress and governess of all the elements, the initial progeny of worlds, chief of the powers divine, queen of all that are in hell, the principal of them that dwell in heaven, manifested alone and under one form of all the gods and goddesses. At my will the planets of the sky, the wholesome winds of the seas, and the lamentable silences of hell are disposed; my name, my divinity is adored throughout the world, in divers manners, in variable customs, and by many names.

My list of virtues contain'd at first but twelve; but a Quaker friend having kindly informed me that I was generally thought proud; that my pride show'd itself frequently in conversation; that I was not content with being in the right when discussing any point, but was overbearing, and rather insolent, of which he convinc'd me by mentioning several instances; I determined endeavouring to cure myself, if I could, of this vice or folly among the rest, and I added Humility to my list, giving an extensive meaning to the word. I cannot boast of much success in acquiring the reality of this virtue, but I had a good deal with regard to the appearance of it. I made it a rule to forbear all direct contradiction to the sentiments of others, and all positive assertion of my own. I even forbid myself, agreeably to the old laws of our Junto, the use of every word or expression in the language that imported a fix'd opinion, such as certainly, undoubtedly, etc., and I adopted, instead of them, I conceive, I apprehend, or I imagine a thing to be so or so; or it so appears to me at present. When another asserted something that I thought an error, I deny'd myself the pleasure of contradicting him abruptly, and of showing immediately some absurdity in his proposition; and in answering I began by observing that in certain cases or circumstances his opinion would be right, but in the present case there appear'd or seem'd to me some difference, etc. I soon found the advantage of this change in my manner; the conversations I engag'd in went on more pleasantly. The modest way in which I propos'd my opinions procur'd them a readier reception and less contradiction; I had less mortification when I was found to be in the wrong, and I more easily prevail'd with others to give up their mistakes and join with me when I happened to be in the right.

Carbonara: The union of al dente noodles (traditionally spaghetti, but in this case rigatoni), crispy pork, and a cloak of lightly cooked egg and cheese is arguably the second most famous pasta in Italy, after Bologna's tagliatelle al ragù. The key to an excellent carbonara lies in the strategic incorporation of the egg, which is added raw to the hot pasta just before serving: add it when the pasta is too hot, and it will scramble and clump around the noodles; add it too late, and you'll have a viscous tide of raw egg dragging down your pasta. Cacio e pepe: Said to have originated as a means of sustenance for shepherds on the road, who could bear to carry dried pasta, a hunk of cheese, and black pepper but little else. Cacio e pepe is the most magical and befuddling of all Italian dishes, something that reads like arithmetic on paper but plays out like calculus in the pan. With nothing more than these three ingredients (and perhaps a bit of oil or butter, depending on who's cooking), plus a splash of water and a lot of movement in the pan to emulsify the fat from the cheese with the H2O, you end up with a sauce that clings to the noodles and to your taste memories in equal measure. Amatriciana: The only red pasta of the bunch. It doesn't come from Rome at all but from the town of Amatrice on the border of Lazio and Abruzzo (the influence of neighboring Abruzzo on Roman cuisine, especially in the pasta department, cannot be overstated). It's made predominantly with bucatini- thick, tubular spaghetti- dressed in tomato sauce revved up with crispy guanciale and a touch of chili. It's funky and sweet, with a mild bite- a rare study of opposing flavors in a cuisine that doesn't typically go for contrasts. Gricia: The least known of the four kings, especially outside Rome, but according to Andrea, gricia is the bridge between them all: the rendered pork fat that gooses a carbonara or amatriciana, the funky cheese and pepper punch at the heart of cacio e pepe. "It all starts with gricia.

Although they made it their own, the Vikings were not the first explorers of the North Atlantic. For at least two centuries before the beginning of the Viking Age, Irish monks had been setting out in their curachs in search of remote islands where they could contemplate the divine in perfect solitude, disturbed only by the cries of seabirds and the crashing of the waves on the shore. The monks developed a tradition of writing imrama, travel tales, the most famous of which is the Navigatio sancti Brendani abbatis (The Voyage of St Brendan the Abbot). The Navigatio recounts a voyage purported to have been made by St Brendan (d. c. 577) in search of the mythical Isles of the Blessed, which were believed to lie somewhere in the western ocean. The imrama certainly show a familiarity with the North Atlantic–the Navigatio, for example, describes what are probably icebergs, volcanoes and whales–but they also include so many fantastical and mythological elements that it is impossible to disentangle truth from invention. There is no evidence to support claims that are often made that St Brendan discovered America before the Vikings, but Irish monks certainly did reach the Faeroe Islands and Iceland before them. Ash from peat fires containing charred barley grains found in windblown sand deposits at Á Sondum on Sandoy in the southern Faeroes has been radiocarbon-dated to between the fourth and sixth centuries AD. Although no trace of buildings has yet been found, the ash probably came from domestic hearths and had been thrown out onto the sand to help control erosion, which was a common practice at the time. As peat was not used as a fuel in Scandinavia at this time but was widely used in Britain and Ireland, this evidence suggests that seafaring Irish monks had discovered the Faeroes not long after Ireland’s conversion to Christianity. No physical traces of an Irish presence in Iceland have been found in modern times, but early Viking settlers claimed that they found croziers and other ecclesiastical artefacts there. There are also two papar place-names (see here) associated with Irish monks, Papos and Papey, in the east of Iceland. The monks, all being celibate males, did not found any permanent self-sustaining communities in either place: they were always visitors rather than settlers.

In 1910 Leroux had his greatest literary success with Le Fantôme de l’Opéra (The Phantom of the Opera). This is both a detective story and a dark romantic melodrama and was inspired by Leroux’s passion for and obsession with the Paris Opera House. And there is no mystery as to why he found the building so fascinating because it is one of the architectural wonders of the nineteenth century. The opulent design and the fantastically luxurious furnishings added to its glory, making it the most famous and prestigious opera house in all Europe. The structure comprises seventeen floors, including five deep and vast cellars and sub cellars beneath the building. The size of the Paris Opera House is difficult to conceive. According to an article in Scribner’s Magazine in 1879, just after it first opened to the public, the Opera House contained 2,531 doors with 7,593 keys. There were nine vast reservoirs, with two tanks holding a total of 22,222 gallons of water. At the time there were fourteen furnaces used to provide the heating, and dressing-rooms for five hundred performers. There was a stable for a dozen or so horses which were used in the more ambitious productions. In essence then the Paris Opera House was like a very small magnificent city. During a visit there, Leroux heard the legend of a bizarre figure, thought by many to be a ghost, who had lived secretly in the cavernous labyrinth of the Opera cellars and who, apparently, engineered some terrible accidents within the theatre as though he bore it a tremendous grudge. These stories whetted Leroux’s journalistic appetite. Convinced that there was some truth behind these weird tales, he investigated further and acquired a series of accounts relating to the mysterious ‘ghost’. It was then that he decided to turn these titillating titbits of theatre gossip into a novel. The building is ideal for a dark, fantastic Grand Guignol scenario. It is believed that during the construction of the Opera House it became necessary to pump underground water away from the foundation pit of the building, thus creating a huge subterranean lake which inspired Leroux to use it as one of his settings, the lair, in fact, of the Phantom. With its extraordinary maze-like structure, the various stage devices primed for magical stage effects and that remarkable subterranean lake, the Opera House is not only the ideal backdrop for this romantic fantasy but it also emerges as one of the main characters of this compelling tale. In using the real Opera House as its setting, Leroux was able to enhance the overall sense of realism in his novel.

When I drive I like to listen to Schubert's piano sonatas with the volume turned up. Do you know why?' 'I have no idea.' 'Because playing Schubert's piano sonatas well is one of the hardest things in the world. Especially this, the Sonata in D Major. It's a tough piece to master. Some pianists can play one or maybe two of the movements perfectly, but if you listen to all four movements as a unified whole, no one has ever nailed it. A lot of famous pianists have tried to rise to the challenge, but it's like there's always something missing. There's never one where you can say, Yes! He's got it! Do you know why?' 'No,' I reply. 'Because the sonata itself is imperfect. Robert Schumann understood Schubert's sonatas well, and he labeled this one "Heavenly Tedious."' "If the composition's imperfect, why would so many pianists try to master it?' 'Good question,' Oshima says, and pauses as music fills in the silence. 'I have no great explanation for it, but one thing I can say. Works that have a certain imperfection to them have an appeal for that very reason―or at least they appeal to certain types of people. Just like you're attracted to Soseki's The Miner. There's something in it that draws you in, more than more fully realized novels like Kokoro or Sanshiro. You discover something about that work that tugs at your heart―or maybe we should say the work discovers you. Schubert's Sonata in D Major is sort of the same thing.' 'To get back to the question,' I say, 'why do you listen to Schubert's sonatas? Especially when you're driving?' 'If you play Schubert's sonatas, especially this one straight through, it's not art. Like Schumann pointed out, it's too long and too pastoral, and technically too simplistic. Play it through the way it is and it's flat and tasteless, some dusty antique. Which is why every pianist who attempts it adds something of his own, something extra. Like this―hear how he articulates it there? Adding rubato. Adjusting the pace, modulation, whatever. Otherwise they can't hold it all together. They have to be careful, though, or else all those extra devices destroy the dignity of the piece. Then it's not Schubert's music anymore. Every single pianist who's played this sonata struggles with the same paradox.' He listens to the music, humming the melody, then continues. 'That's why I like to listen to Schubert while I'm driving. Like I said, it's because all the performances are imperfect. A dense, artistic kind of imperfection stimulates your consciousness, keeps you alert. If I listen to some utterly perfect performance of an utterly perfect piece while I'm driving, I might want to close my eyes and die right then and there. But listening to the D major, I can feel the limits of what humans are capable of―that a certain type of perfection can only be realized through a limitless accumulation of the imperfect. And personally, I find that encouraging.

The Extraordinary Persons Project In fact, Ekman had been so moved personally—and intrigued scientifically—by his experiments with Öser that he announced at the meeting he was planning on pursuing a systematic program of research studies with others as unusual as Öser. The single criterion for selecting apt subjects was that they be “extraordinary.” This announcement was, for modern psychology, an extraordinary moment in itself. Psychology has almost entirely dwelt on the problematic, the abnormal, and the ordinary in its focus. Very rarely have psychologists—particularly ones as eminent as Paul Ekman—shifted their scientific lens to focus on people who were in some sense (other than intellectually) far above normal. And yet Ekman now was proposing to study people who excel in a range of admirable human qualities. His announcement makes one wonder why psychology hasn't done this before. In fact, only in very recent years has psychology explicitly begun a program to study the positive in human nature. Sparked by Martin Seligman, a psychologist at the University of Pennsylvania long famous for his research on optimism, a budding movement has finally begun in what is being called “positive psychology”—the scientific study of well-being and positive human qualities. But even within positive psychology, Ekman's proposed research would stretch science's vision of human goodness by assaying the limits of human positivity Ever the scientist, Ekman became quite specific about what was meant by “extraordinary.” For one, he expects that such people exist in every culture and religious tradition, perhaps most often as contemplatives. But no matter what religion they practice, they share four qualities. The first is that they emanate a sense of goodness, a palpable quality of being that others notice and agree on. This goodness goes beyond some fuzzy, warm aura and reflects with integrity the true person. On this count Ekman proposed a test to weed out charlatans: In extraordinary people “there is a transparency between their personal and public life, unlike many charismatics, who have wonderful public lives and rather deplorable personal ones.” A second quality: selflessness. Such extraordinary people are inspiring in their lack of concern about status, fame, or ego. They are totally unconcerned with whether their position or importance is recognized. Such a lack of egoism, Ekman added, “from the psychological viewpoint, is remarkable.” Third is a compelling personal presence that others find nourishing. “People want to be around them because it feels good—though they can't explain why,” said Ekman. Indeed, the Dalai Lama himself offers an obvious example (though Ekman did not say so to him); the standard Tibetan title is not “Dalai Lama” but rather “Kundun,” which in Tibetan means “presence.” Finally, such extraordinary individuals have “amazing powers of attentiveness and concentration.

A few years ago, a couple of young men from my church came to our home for dinner. During the course of the dinner, the conversation turned from religion to various world mythologies and we began to play the game of ‘Name That Character.” To play this game, you pick a category such as famous actors, superheroes or historical characters. In turn, each person describes events in a famous character’s life while everyone else tries to guess who the character is. Strategically you try to describe the deeds of a character in such a way that it might fit any number of characters in that category. After three guesses, if no one knows who your character is, then you win. Choosing the category of Bible Characters, we played a couple of fairly easy rounds with the typical figures, then it was my turn. Now, knowing these well meaning young men had very little religious experience or understanding outside of their own religion, I posed a trick question. I said, “Now my character may seem obvious, but please wait until the end of my description to answer.” I took a long breath for dramatic effect, and began, “My character was the son of the King of Heaven and a mortal woman.” Immediately both young men smiled knowingly, but I raised a finger asking them to wait to give their responses. I continued, “While he was just a baby, a jealous rival attempted to kill him and he was forced into hiding for several years. As he grew older, he developed amazing powers. Among these were the ability to turn water into wine and to control the mental health of other people. He became a great leader and inspired an entire religious movement. Eventually he ascended into heaven and sat with his father as a ruler in heaven.” Certain they knew who I was describing, my two guests were eager to give the winning answer. However, I held them off and continued, “Now I know adding these last parts will seem like overkill, but I simply cannot describe this character without mentioning them. This person’s birthday is celebrated on December 25th and he is worshipped in a spring festival. He defied death, journeyed to the underworld to raise his loved ones from the dead and was resurrected. He was granted immortality by his Father, the king of the gods, and was worshipped as a savior god by entire cultures.” The two young men were practically climbing out of their seats, their faces beaming with the kind of smile only supreme confidence can produce. Deciding to end the charade I said, “I think we all know the answer, but to make it fair, on the count of three just yell out the answer. One. Two. Three.” “Jesus Christ” they both exclaimed in unison – was that your answer as well? Both young men sat back completely satisfied with their answer, confident it was the right one…, but I remained silent. Five seconds ticked away without a response, then ten. The confidence of my two young friends clearly began to drain away. It was about this time that my wife began to shake her head and smile to herself. Finally, one of them asked, “It is Jesus Christ, right? It has to be!” Shaking my head, I said, “Actually, I was describing the Greek god Dionysus.

This rich pork flavor, which lands on the tongue with a thump... It's Chinese Dongpo Pork! He seasoned pork belly with a blend of spices and let it marinate thoroughly... ... before finely dicing it and mixing it into the fried rice!" "What? Dongpo Pork prepared this fast?! No way! He didn't have nearly enough time to simmer the pork belly!" "Heh heh. Actually, there's a little trick to that. I simmered it in sparkling water instead of tap water. The carbon dioxide that gives sparkling water its carbonation helps break down the fibers in meat. Using this, you can tenderize a piece of meat in less than half the normal time!" "That isn't the only protein in this dish. I can taste the seafood from an Acqua Pazza too!" "And these green beans... it's the Indian dish Poriyal! Diced green beans and shredded coconut fried in oil with chilies and mustard seeds... it has a wonderfully spicy kick!" "He also used the distinctly French Mirepoix to gently accentuate the sweetness of the vegetables. So many different delicious flavors... ... all clashing and sparking in my mouth! But the biggest key to this dish, and the core of its amazing deliciousness... ... is the rice!" "Hmph. Well, of course it is. The dish is fried rice. If the rice isn't the centerpiece, it isn't a..." "I see. His dish is fried rice while simultaneously being something other than fried rice. A rice lightly fried in butter before being steamed in some variety of soup stock... In other words, it's actually closer to that famous staple from Turkish cuisine- a Pilaf! In fact, it's believed the word "pilaf" actually comes from the Turkish word pilav. To think he built the foundation of his dish on pilaf of all things!" "Heh heh heh! Yep, that's right! Man, I've learned so much since I started going to Totsuki." "Mm, I see! When you finished the dish, you didn't fry it in oil! That's why it still tastes so light, despite the large volume and variety of additional ingredients. I could easily tuck away this entire plate! Still... I'm surprised at how distinct each grain of rice is. If it was in fact steamed in stock, you'd think it'd be mushier." "Ooh, you've got a discerning tongue, sir! See, when I steamed the rice... ... I did it in a Donabe ceramic pot instead of a rice cooker!" Ah! No wonder! A Donabe warms slowly, but once it's hot, it can hold high temperatures for a long time! It heats the rice evenly, holding a steady temperature throughout the steaming process to steam off all excess water. To think he'd apply a technique for sticky rice to a pilaf instead! With Turkish pilaf as his cornerstone... ... he added super-savory Dongpo pork, a Chinese dish... ... whitefish and clams from an Italian Acqua Pazza... ... spicy Indian green bean and red chili Poriyal... ... and for the French component, Mirepoix and Oeuf Mayonnaise as a topping! *Ouef is the French word for "egg."* By combining those five dishes into one, he has created an extremely unique take on fried rice! " "Hold it! Wait one dang minute! After listening to your entire spiel... ... it sounds to me like all he did was mix a bunch of dishes together and call it a day! There's no way that mishmash of a dish could meet the lofty standards of the BLUE! It can't nearly be gourmet enough!" "Oh, but it is. For one, he steamed the pilaf in the broth from the Acqua Pazza... ... creating a solid foundation that ties together the savory elements of all the disparate ingredients! The spiciness of the Poriyal could have destabilized the entire flavor structure... ... but by balancing it out with the mellow body of butter and soy sauce, he turned the Poriyal's sharp bite into a pleasing tingle!

The mixture of a solidly established Romance aristocracy with the Old English grassroots produced a new language, a “French of England,” which came to be known as Anglo-Norman. It was perfectly intelligible to the speakers of other langues d’oïl and also gave French its first anglicisms, words such as bateau (boat) and the four points of the compass, nord, sud, est and ouest. The most famous Romance chanson de geste, the Song of Roland, was written in Anglo-Norman. The first verse shows how “French” this language was: Carles li reis, nostre emperere magnes, set anz tuz pleins ad estéd en Espaigne, Tresqu’en la mer cunquist la tere altaigne… King Charles, our great emperor, stayed in Spain a full seven years: and he conquered the high lands up to the sea… Francophones are probably not aware of how much England contributed to the development of French. England’s court was an important production centre for Romance literature, and most of the early legends of King Arthur were written in Anglo-Norman. Robert Wace, who came from the Channel Island of Jersey, first evoked the mythical Round Table in his Roman de Brut, written in French in 1155. An Englishman, William Caxton, even produced the first “vocabulary” of French and English (a precursor of the dictionary) in 1480. But for four centuries after William seized the English crown, the exchange between Old English and Romance was pretty much the other way around—from Romance to English. Linguists dispute whether a quarter or a half of the basic English vocabulary comes from French. Part of the argument has to do with the fact that some borrowings are referred to as Latinates, a term that tends to obscure the fact that they actually come from French (as we explain later, the English worked hard to push away or hide the influence of French). Words such as charge, council, court, debt, judge, justice, merchant and parliament are straight borrowings from eleventh-century Romance, often with no modification in spelling. In her book Honni soit qui mal y pense, Henriette Walter points out that the historical developments of French and English are so closely related that anglophone students find it easier to read Old French than francophones do. The reason is simple: Words such as acointance, chalenge, plege, estriver, remaindre and esquier disappeared from the French vocabulary but remained in English as acquaintance, challenge, pledge, strive, remain and squire—with their original meanings. The word bacon, which francophones today decry as an English import, is an old Frankish term that took root in English. Words that people think are totally English, such as foreign, pedigree, budget, proud and view, are actually Romance terms pronounced with an English accent: forain, pied-de-grue (crane’s foot—a symbol used in genealogical trees to mark a line of succession), bougette (purse), prud (valiant) and vëue. Like all other Romance vernaculars, Anglo-Norman evolved quickly. English became the expression of a profound brand of nationalism long before French did. As early as the thirteenth century, the English were struggling to define their nation in opposition to the French, a phenomenon that is no doubt the root of the peculiar mixture of attraction and repulsion most anglophones feel towards the French today, whether they admit it or not. When Norman kings tried to add their French territory to England and unify their kingdom under the English Crown, the French of course resisted. The situation led to the first, lesser-known Hundred Years War (1159–1299). This long quarrel forced the Anglo-Norman aristocracy to take sides. Those who chose England got closer to the local grassroots, setting the Anglo-Norman aristocracy on the road to assimilation into English.

For the commentator to stay as closely as possible to home, that is, to the text of the Gospel itself, there is much to be said in favor of the practice, followed by Bultmann in his famous commentary, of plunging immediately — without the typical "introduction" — into the text and dealing with disputed issues ad hoc, that is where particular passages occasion such discussion.

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As a self-confessed Pre-Raphaelite - a term that by the 1880s was interchangeable with ‘Aesthete’ - Constance was carrying a torch whose flame had ben lit in the 1850s by a group of women associated with the founding Pre-Raphaelite Brotherhood painters. Women such as Elizabeth Siddal and Jane Morris, the wives respectively of the painter Dante Gabriel Rossetti and the poet, designer and socialist William Morris, had modelled for the Pre-Raphaelite artists, wearing loose, flowing gowns. But it was not just their depiction on canvas that sparked a new fashion among an intellectual elite. Off canvas these women also establised new liberties for women that some twenty years later were still only just being taken up by a wider female population. They pioneered new kinds of dresses, with sleeves either sewn on at the shoulder, rather than below it, or puffed and loose. While the rest of the female Victorian populace had to go about with their arms pinned to their bodies in tight, unmoving sheaths, the Pre-Raphaelite women could move their arms freely, to paint or pose or simply be comfortable. The Pre-Raphaelite girls also did away with the huge, bell-shaped crinoline skirts, held out by hoops and cages strapped on to the female undercarriage. They dispensed with tight corsets that pinched waists into hourglasses, as well as the bonnets and intricate hairstyles that added layer upon layer to a lady’s daily toilette. Their ‘Aesthetic’ dress, as it became known, was more than just a fashion; it was a statement. In seeking comfort for women it also spoke of a desire for liberation that went beyond physical ease. It was also a statement about female creative expression, which in itself was aligned to broader feminist issues. The original Pre-Raphaelite sisterhood lived unconventionally with artists, worked at their own artistic projects and became famous in the process. Those women who were Aesthetic dress in their wake tended to believe that women should have the right to a career and ultimately be enfranchised with the vote. […] And so Constance, with ‘her ugly dresses’, her schooling and her college friends, was already in some small degree a young woman going her own way. Moving away from the middle-class conventions of the past, where women were schooled by governesses at home, would dress in a particular manner and be chaperoned, Constance was already modern.

Sam Anderson. “The Greatest Novel.” New York Magazine (outline). Jan. 9, 2011. New York is, famously, the everything bagel of megalopolises—one of the world’s most diverse cities, defined by its churning mix of religions, ethnicities, social classes, attitudes, lifestyles, etc., ad infinitum. This makes it a perfect match for the novel, a genre that tends to share the same insatiable urge. In choosing the best New York novel, then, my first instinct was to pick something from the city’s proud tradition of megabooks—one of those encyclopedic ambition bombs that attempt to capture, New Yorkily, the full New Yorkiness of New York. Something like, to name just a quick armful or two, Manhattan Transfer, The Bonfire of the Vanities, Underworld, Invisible Man, Winter’s Tale, or The Amazing Adventures of Kavalier & Clay—or possibly even one of the tradition’s more modest recent offspring, like Lush Life and Let the Great World Spin. In the end, however, I decided that the single greatest New York novel is the exact opposite of all of those: a relatively small book containing absolutely zero diversity. There are no black or Hispanic or Asian characters, no poor people, no rabble-rousers, no noodle throwers or lapsed Baha’i priests or transgender dominatrixes walking hobos on leashes through flocks of unfazed schoolchildren. Instead there are proper ladies behaving properly at the opera, and more proper ladies behaving properly at private balls, and a phlegmatic old Dutch patriarch dismayed by the decline of capital-S Society. The book’s plot hinges on a subtly tragic love triangle among effortlessly affluent lovers. It is 100 percent devoted to the narrow world of white upper-class Protestant heterosexuals. So how can Edith Wharton’s The Age of Innocence possibly be the greatest New York novel of all time?

Fennel Spell Hang fennel from doors and windows to ward off evil energy and entities. Fiery Wall of Protection Spells Fiery Wall of Protection is among the most famous classic condition formulas. Its name invokes the power of Archangel Michael’s protective flaming sword. The formula may be consecrated to the archangel. Fiery Wall’s basic ingredients include such powerful protective agents as salt, frankincense and myrrh. Its red color, the color of protection, derives from dragon’s blood powder. See the Formulary for specific instructions: the dried powder may be used as incense or magic powder. When the powder is added to oil, Fiery Wall of Protection Oil is created. Fiery Wall of Protection Spell (1) Candle Carve a red or white candle with your name, identifying information, hopes, and desires. Dress it with Fiery Wall of Protection Oil and burn. Consecrate the candle to the Archangel Michael if desired. Fiery Wall of Protection Spell (2) Extra-strength Mojo Place a handful of Fiery Wall of Protection Powder in a charm bag. Drizzle it with Fiery Wall of Protection Oil and Protection Oil. Add a medallion depicting Michael the Archangel and/or a tiny doll-sized sword: a fancy tooth pick works well. Carry it in your pocket. Replace the powder weekly, dressing with fresh oil. Cleanse, charge, and consecrate the charms as needed. Fiery Wall of Protection Spell (3) Incense Protect against a threatened curse by burning Fiery Wall of Protection Powder as incense. To intensify the protection, add powdered agrimony and/or vervain. Fiery Wall of Protection Spell (4) Powder Circle Cast a circle of Fiery Wall of Protection Powder around yourself, your home, or whatever needs protection. Envision a circle of enchanted flames magically surrounding and protecting you, something like the magic fire encircling The Ring of the Nibelung’s valkyrie swan-maiden Brunhilde: the flames are cool and won’t harm those whom they protect yet serve as a burning boundary preventing the entrance of all evil. Stay within the circle for as long as necessary. Carry the powder within a charm bag so that circles and boundary lines may be spontaneously cast as needed. Fiery Wall of Protection Spell (5) Quick Fix Soak a cotton ball in Fiery Wall of Protection Oil and carry it in your pocket or tucked into your bra.

IOS’s Rod Milliron invented the TubeSat kit, the famous $8K satellite platform + launch that Project Calliope favors, the kit that uses off-the-shelf parts. Rod’s TubeSat is a kit he designed to work with COTS parts. IOS has also added CubeSat kits, at $15K including launch. Randa’s closing words apply to us all: “Don’t ever let anybody stop you.

Experimentation also proved serendipitous for Greg Koch and Steve Wagner, when they were putting together the Stone Brewing Co. in Escondido, California, north of San Diego. It was destined to become one of the most successful brewing startups of the 1990s. In The Craft of Stone Brewing Co. Koch and Wagner confess that the home-brewed ale that became Arrogant Bastard Ale and propelled Stone to fame in the craft brewing world, started with a mistake. Greg Koch recalls that Wagner exclaimed “Aw, hell!” as he brewed an ale on his brand spanking new home-brewing system. “I miscalculated and added the ingredients in the wrong percentages,” he told Koch. “And not just a little. There’s a lot of extra malt and hops in there.” Koch recalls suggesting they dump it, but Wagner decided to let it ferment and see what it tasted like. Greg Koch and Steve Wagner, founders of Stone Brewery. Photograph © Stone Brewing Co. They both loved the resulting hops bomb, but they didn’t know what to do with it. Koch was sure that nobody was “going to be able to handle it. I mean, we both loved it, but it was unlike anything else that was out there. We weren’t sure what we were going to do with it, but we knew we had to do something with it somewhere down the road.”20 Koch said the beer literally introduced itself as Arrogant Bastard Ale. It seemed ironic to me that a beer from southern California, the world of laid back surfers, should produce an ale with a name that many would identify with New York City. But such are the ironies of the craft brewing revolution. Arrogant Bastard was relegated to the closet for the first year of Stone Brewing Co.’s existence. The founders figured their more commercial brew would be Stone Pale Ale, but its first-year sales figures were not strong, and the company’s board of directors decided to release Arrogant Bastard. “They thought it would help us have more of a billboard effect; with more Stone bottles next to each other on a retail shelf, they become that much more visible, and it sends a message that we’re a respected, established brewery with a diverse range of beers,” Wagner writes. Once they decided to release the Arrogant Bastard, they decided to go all out. The copy on the back label of Arrogant Bastard has become famous in the beer world: Arrogant Bastard Ale Ar-ro-gance (ar’ogans) n. The act or quality of being arrogant; haughty; Undue assumption; overbearing conceit. This is an aggressive ale. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory—maybe something with a multi-million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beverage will give you more sex appeal. The label continues along these lines for a couple of hundred words. Some call it a brilliant piece of reverse psychology. But Koch insists he was just listening to the beer that had emerged from a mistake in Wagner’s kitchen. In addition to innovative beers and marketing, Koch and Wagner have also made their San Diego brewery a tourist destination, with the Stone Brewing Bistro & Gardens, with plans to add a hotel to the Stone empire.

Saint Helena,” Dennis said, “also known as the empress Helena was the mother of the Roman emperor Constantine the great. Birthdate not known but thought to be either 246 or 250AD. Died 330AD. Famous for finding the relics from Christ’s crucifixion. She found the nails and rope used to fix him to his cross. She also found the cross on which he was crucified. She found a total of three crosses and had a woman from Jerusalem, who was near death, touch each one. When the woman touched the third cross she was cured.

4/20, CANNABIS DAY, APRIL 20 420 FARMERS’ MARKET RISOTTO Recipe from Chef Herb Celebrate the bounty of a new growing season with a dish that’s perfectly in season on April 20. Better known as 4/20, the once unremarkable date has slowly evolved into a new high holiday, set aside by stoners of all stripes to celebrate the herb among like-minded friends. The celebration’s origins are humble in nature: It was simply the time of day when four friends (dubbed “The Waldos”) met to share a joint each day in San Rafael, California. Little did they know that they were beginning a new ceremony that would unite potheads worldwide! Every day at 4:20 p.m., you can light up a joint in solidarity with other pot-lovers in your time zone. It’s a tradition that has caught on, and today, there are huge 4/20 parties and festivals in many cities, including famous gatherings of students in Boulder and Santa Cruz. An Italian rice stew, risotto is dense, rich, and intensely satisfying—perfect cannabis comfort cuisine. This risotto uses the freshest spring ingredients for a variation in texture and bright colors that stimulate the senses. Visit your local farmers’ market around April 20, when the bounty of tender new vegetables is beginning to be harvested after the long, dreary winter. As for tracking down the secret ingredient, you’ll have to find another kind of farmer entirely. STONES 4 4 tablespoons THC olive oil (see recipe) 1 medium leek, white part only, cleaned and finely chopped ½ cup sliced mushrooms 1 small carrot, grated ½ cup sugar snap peas, ends trimmed ½ cup asparagus spears, woody ends removed, cut into 1-inch-long pieces Freshly ground pepper 3½ cups low-sodium chicken broth ¼ cup California dry white wine Olive oil cooking spray 1 cup arborio rice 1 tablespoon minced fresh flat-leaf parsley ¼ cup freshly grated Parmesan cheese Salt 1. In a nonstick skillet, heat 2 tablespoons of the THC olive oil over medium-low heat. Add leek and sauté until wilted, about 5 minutes. Stir in mushrooms and continue to cook, stirring, for 2 minutes. Add carrot, sugar snap peas, and asparagus. Continue to cook, stirring, for another minute. Remove from heat, season with pepper, and set aside. 2. In a medium saucepan over high heat, bring broth and wine to a boil. Reduce heat and keep broth mixture at a slow simmer. 3. In a large pot that has been lightly coated with cooking spray, heat the remaining 2 tablespoons THC olive oil over medium heat. Add rice and stir well until all the grains of rice are coated. Pour in ½ cup of the hot broth and stir, using a wooden spoon, until all liquid is absorbed. Continue adding the broth ½ cup at a time, making sure the rice has absorbed the broth before adding more, reserving ¼ cup of broth for the vegetables. 4. Combine ¼ cup of the broth with the reserved vegetables. Once all broth has been added to the risotto and absorbed, add the vegetable mixture and continue to cook over low heat for 2 minutes. Rice should have a very creamy consistency. Remove from heat and stir in parsley, Parmesan, and salt to taste. Stir well to combine.

AD 476, the year when Romulus Augustulus, the last Roman emperor of the West, was deposed. But in fact the removal of Romulus was only the final, inevitable step in a process that had begun long before. By 476, the emperor was a puppet without any effective power; the empire had already broken up and was losing one piece after another; barbarians were dominant in Gaul, in Spain, in Africa, and even in Italy; and Rome had been sacked more than once, by the Goths in 410 and again by the Vandals in 455. In short, the dissolution of the empire was already so far advanced that the deposition of the last Western emperor was not very important news. A famous essay by Arnaldo Momigliano titled "An Empire's Silent Fall" demonstrates that the so-called great event of 476, the dethronement of Romulus Augustulus, was noted by few at the time. But if things had reached this point, if the western half of the Roman Empire had been reduced to an empty shell that a barbarian chieftain could sweep aside without eliciting a protest, it was because of a series of traumas that had begun exactly a century before. In 376, an unforeseen flood of refugees at the frontiers of the empire, and the inability of the Roman authorities to manage this emergency properly, gave rise to a dramatic conflict that was to culminate in Rome's most disastrous military defeat since Hannibal's Carthaginians destroyed the Roman army at Cannae in 216 BC.

The earliest work dedicated to the life of Saint Paul was written between 160 and 190 AD, and is mentioned by the famous 2nd century Christian author Tertullian. It was called the Acts of Paul and comes down to us, in its entirety, only in fragments.

The basic facts of Caligula’s life and reign, however, are this: he was born on 31 August AD 12, and died on 24 January AD 41, and is referred to by Suetonius as Gaius, alluding to his correct name, which was Gaius Julius Caesar. This is not to be confused with his more famous forbear, Julius Caesar, although Caligula was, of course, a member of the

A wealthy man and his son loved to collect works of art. They had in their collection works ranging from Picasso to Raphael and Rembrandt. When the Vietnam War broke out, the son was drafted and sent to fight in ’Nam. He was very courageous and died in battle. The father was notified and grieved deeply for his only son. About a month later, a young lad appeared at the door to his house and said, “Sir, you don’t know me, but I am the soldier for whom your son gave his life that fateful day. He was carrying me to safety when a bullet struck him in the heart. He died instantly. He used to often talk about you and your love for art. Here’s something for you,” he added, holding out a package. “It is something that I drew. I know I am not much of an artist, but I wanted you to have this from me as a small measure of memory and thanks.” It was a portrait of his son, painted by the young man. It captured the personality of his son. The father’s eyes welled up with tears as he thanked the young man for the painting. He offered to pay for the picture, but the man replied, “Oh! No, sir. I could never repay what your son did for me. It is my gift to you.” The father hung the portrait over his mantel and showed it proudly to all his visitors along with all of the great works of art he possessed. Some time later, the old man died. As decreed in his will, his paintings were all to be auctioned. Many influential and rich people gathered together, excited over the prospect of owning one of the masterpieces. On a platform nearby also sat the painting of his son. The auctioneer pounded his gavel. “Let’s start the bidding with the picture of his son. Who will bid for this picture?” There was silence. A voice shouted from the back, “Let’s skip this one. We want the famous masters.” But the auctioneer persisted. “Ten dollars, twenty dollars, what do I hear?” Another voice came back angrily, “We didn’t come here for this. Let’s have the Picassos, the Matisses, the van Goghs.” Still the auctioneer persisted. “The son. Anyone for the son? Who’ll take the son?” Finally a quavering voice came from the back. It was the longtime gardener of the house. “I’ll take the son for ten dollars. I am sorry, but that’s all I have.” “Ten dollars once, ten dollars twice, anybody for twenty dollars? Sold for ten dollars.” “Now let’s get on with the auction,” said a wealthy art aficionado sitting in the front row. The auctioneer laid down his gavel and spoke. “I am sorry, but the auction is over.” “But what about the other paintings? The masters?” “The auction is over,” said the auctioneer. “I was asked to conduct the auction with a stipulation, a secret stipulation that said that only the painting of the son would be auctioned. Whoever bought that painting would inherit the entire estate, paintings and all. The one who took the son gets everything.

Frederick Hertzberg begins his famous article “One More Time: How Do You Motivate Employees?” as follows: “How many articles, books, speeches, and workshops have pleaded plaintively, ‘How do I get an employee to do what I want him to do?’” (italics added). Read it again. Is Hertzberg speaking about motivation or manipulation? In

He had heard about fortune-tellers' houses: they were always weird. Some, no doubt, were decorated in the Chinese manner, with little colored lamps, and yins and yangs everywhere, even on the bathroom tiles. And Cuban faith healers, all the rage recently, probably had their places done up like Bacardi ads, with bongo drums and seashells everywhere, and statues of Babalú Ayé and Shangó and the Blessed Saint Barbara. But Madame Longstaffe, the famous clairvoyant, was Brazilian. She hailed from the peerless city of Bahia, and her house defied the imagination: the natural reaction to such surroundings was flight

Before he became the most brilliant and famous man in the ad business, David Ogilvy sold ovens door-to-door. Because of that, he never forgot that advertising is just a slightly more scalable form of creating demand than door-to-door sales.

Heat some water. Then add in beets, its main ingredient. You can add a variety of vegetables to the mix. There is no one recipe for Borscht. Some even add meat. I am not a fan of the meat variety. With the ingredients added, let it simmer for an hour. Like the Schav, it is almost mandatory to add sour cream to the serving at the diner's table. As you can see this

pity [celebrities]. No, I do. [Celebrities] were once perfectly pleasant human beings . . . but now . . . their wrath is awful. . . . More than any of us, they wanted fame. They worked, they pushed. . . . The morning after . . . each of them became famous, they wanted to take an overdose . . . because that giant thing they were striving for, that fame thing that was going to make everything okay, that was going to make their lives bearable, that was going to provide them with personal fulfillment and . . . happiness, had happened. And nothing changed. They were still them. The disillusionment turned them howling and insufferable. She was sorry for them. They had the thing they had thought would make everything okay—and it didn’t. Then Heimel added a statement that took my breath away: “I think when God wants to play a really rotten practical joke on you, he grants your deepest wish.”20 You know what Jesus is saying to the paralyzed man? I’m not going to play that rotten joke on you. I’m not going to just heal your body and let you think you’ve gotten your deepest wish. Going Deeper

I pity [celebrities]. No, I do. [Celebrities] were once perfectly pleasant human beings . . . but now . . . their wrath is awful. . . . More than any of us, they wanted fame. They worked, they pushed. . . . The morning after . . . each of them became famous, they wanted to take an overdose . . . because that giant thing they were striving for, that fame thing that was going to make everything okay, that was going to make their lives bearable, that was going to provide them with personal fulfillment and . . . happiness, had happened. And nothing changed. They were still them. The disillusionment turned them howling and insufferable. She was sorry for them. They had the thing they had thought would make everything okay—and it didn’t. Then Heimel added a statement that took my breath away: “I think when God wants to play a really rotten practical joke on you, he grants your deepest wish.”20 You know what Jesus is saying to the paralyzed man? I’m not going to play that rotten joke on you. I’m not going to just heal your body and let you think you’ve gotten your deepest wish. Going Deeper

German dramatist Gerhart Hauptmann who, when first introduced to Hitler, stared into his famous eyes and later told friends, ‘It was the greatest moment of my life!’ Martha Dodd, daughter of the American ambassador, was not disappointed in the famous eyes, finding them ‘STARTLING AND UNFORGETTABLE….’ “He knew the power of his own slightly protruding, shining eyes, whose lashless eyelids added to their curiously HYPNOTIC EFFECT” (ibid., p. 5). A boyhood friend of Hitler’s said his “eyes were so outstanding that ONE DIDN’T NOTICE ANYTHING ELSE. Never in my life have I seen any other person whose appearance—how shall I put it—WAS SO COMPLETELY DOMINATED BY THE EYES …. It was uncanny how those eyes could change their expression, especially when Adolf was speaking …. In fact, Adolf spoke with his eyes, and

Plenty of local hacks think they’re famous. They smile from billboards as they beg for your bankruptcy and swagger in television ads as they seem deeply concerned about your personal injuries, but they’re forced to pay for their own publicity.

Nur ad-Din had famously destroyed a European Crusader army and sought to unify a patchwork of Muslim kingdoms under a single sultanate extending from southern

OLD GRIZZLY ADAMS. [37-*] James C. Adams, or “Grizzly Adams,” as he was generally termed, from the fact of his having captured so many grizzly bears, and encountered such fearful perils by his unexampled daring, was an extraordinary character. For many years a hunter and trapper in the Rocky and Sierra Nevada Mountains, he acquired a recklessness which, added to his natural invincible courage, rendered him truly one of the most striking men of the age. He was emphatically what the English call a man of “pluck.” In 1860, he arrived in New York with his famous collection of California animals, captured by himself, consisting of twenty or thirty immense grizzly bears, at the head of which stood “Old Sampson”—now in the American Museum—wolves, half a dozen other species of bear, California lions, tigers, buffalo, elk, etc., and Old Neptune, the great sea-lion, from the Pacific.

Pregnant ladies, new mothers, and young children can turn to a special recipe from holistic wellness coach, Ashley Neese – one she fondly refers to as the “Nourishing Broth.” Bearing the traditional recipe in mind, add 4 large carrots, celery stalks, and a whole onion bulb into a pot of bubbling water. A couple of key ingredients featured in the nourishing broth come with added assets of their own. 3 vitamin-A rich leeks are added to the mix. More than just a booster for healthy eyesight, it helps with white and red blood cell development as well. The 4 stalks of lemongrass, mostly native to Asian countries, is a rich source of vitamins A, C, and folic acid. 5-inch knobs of ginger and turmeric bring more than just tang to the savory broth. Ginger is a known reliever for motion sickness and loss of appetite, whereas the golden-yellow turmeric spice powder is an anti-inflammatory agent that treats symptoms from toothaches to menstrual pain. Finally, 1 bunch of Swiss chard stems, 6 cloves of garlic, 2 bay leaves, non-soy miso, fresh lemon juice, and half bunches of cilantro and parsley leaves complete the broth. Pregnant women are advised to drink 2 to 3 cups a day. The recipe provided makes around 5 quarts, equating to an average of 20 cups.         

In addition, Sultan Iltumish, for all his rhetoric of being India's sole legitimate Muslim ruler, continued to issue coins with the old bull-and-horseman motif and a Sanskritized form of his name and title: 'Suratana Sri Samsadina', the latter referring to his given name, Shams al-Din. He also enlarged Delhi's Qutb mosque by three times in order to accomodate the many immigrants from beyond the Khyber who had flocked to Delhi during his reign. And he added three storeys to the city's famous minaret, the Qutb Minar. Notably, he placed a seven-metre iron pillar in the centre of the mosque's oldest courtyard, on a direct axis with its main prayer chamber. Originally installed in a Vishnu temple to announce the military victories of a fourth-or-fifth century Indian king, the pillar was now associated with Iltumish and his own victories. In transplanting the pillar in this way, the Sultan broke with Islamic architectural conventions while conforming to Indian political traditions. For in 1164, within living memory of Iltumish's installations of the Vishnu pillar in Delhi's great mosque, Vigraharaja IV Chauhan (r. 1150-64) recorded his own conquests on the same stone pillar on which the emperor Ashoka had published an edict back in the third century BC.

Another famous and controversial tactic—often called “rank-and-yank”—forced managers to come up with an annual ranking of the performance of their workers. The bottom 10 percent would be put on notice, and if they didn’t improve, they were fired. The constant pressure from this kind of tactic only added to employee tension. Rank-and-yank worked well for GE’s acquisitions, providing a formula for trimming fat and squeezing profits out of the operations. But some managers didn’t see it as helpful, especially after it had been used for a few years and some competent employees were ending up in the bottom 10 percent. You can trim fat only for so long. Also, some thought that the policy made workers fight each other for survival and inhibited managers’ ability to bring their workers together to operate as a team for the good of the company. One manager tried to subvert the system by putting an employee who’d recently died in the bottom 10 percent of the ranking list in order to save another employee’s job.

Jay Levinson famously said, “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when your accountant is tired of them.

Jay Levinson famously said, “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when your accountant is tired of them.” We can expand this well beyond ads. All the storytelling you do requires frequency. You’ll try something new, issue a statement, explore a new market . . . and when it doesn’t work right away, the instinct is to walk away and try something else. But frequency teaches us that there’s a very real dip—a gap between when we get bored and when people get the message.