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Look here, he says, what's the matter with you fellows? let's get cracking with this dump. Your road is bad; pave it. Better yet, build a paved road to every corner of the park; better yet, pave the whole damned place so any damn fool can drive anything anywhere is this a democracy or ain't it? Next, charge a good stiff admission fee; you can't let people in free; that leads socialism and regimentation. Next, get rid of all these homely rangers in their Smokey the Bear suits. Hire a crew of pretty girls, call them rangerettes, let them sell the tickets and give the campfire talks. And advertise, for godsake, advertise! How do you expect to get people in here if you don't advertise? Next, these here Arches light them up. Floodlight them, turn on colored, revolving lights -jazz it up, man, it's dead. Light up the whole place, all night long, get on a 24-hour shift, keep them coming, keep them moving, you got two hundred million people out there waiting to see your product-is this a free country or what the hell is it? Next your campgrounds, you gotta do something about your camp grounds, they're a mess. People can't tell where to park their cars or which spot is whose-you gotta paint lines, numbers, mark out the campsites nice and neat. And they're still building fires on the ground, with wood! Very messy, filthy, wasteful. Set up little grills on stilts, sell charcoal briquettes, better yet hook up with the gas line, install jets and burners. Better yet do away with the camp. grounds altogether, they only cause delay and congestion and administrative problems-these people want to see America, they're not going to see it sitting around a goddamned campfire; take their money, give them the show, send them on their way-that's the way to run a business....
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