Adidas Sneakers Quotes

the other kids at school got brands, Nike and Adidas. I never got brands. One time I asked my mom for Adidas sneakers. She came home with some knockoff brand, Abidas. “Mom, these are fake,” I said. “I don’t see the difference.” “Look at the logo. There are four stripes instead of three.” “Lucky you,” she said. “You got one extra.

Then his lungs seemed to open up again, each breath going deeper than the one before. His sneakers (not blinding white Adidas, just ratty old Pumas) seemed to shed the lead coating they had gained. His previous lightness of body came rushing back. It was what Milly had called the following wind, and what pros like McComb no doubt called the runner's high. Scott preferred that. He remembered that day in his yard, flexing his knees, leaping, and catching the branch of the tree. He remembered running up and down the bandstand steps. He remembered dancing across the kitchen floor as Stevie Wonder sang "Superstition." This was the same. Not a wind, not even a high, exactly, but an elevation. A sense that you had gone beyond yourself and could go farther still.

Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real. For a parallel example, let’s look at Kanye West’s relationship with Adidas. Kanye has little or no athletic prowess—he’s a musi- cian, a tastemaker, a hype man. Whatever you may think of Kanye, he gets people talking and has been able to use his brand to create value for his partners. And that’s exactly what he did when he designed a line of sneakers for Adidas, the Yeezy Boost. In February 2015, a limited run of his shoes sold out within ten minutes at a retail price of two hundred dollars. The shoes were then released to a wider audience a month later and once again sold out in record time. This is where things start to get interesting. According to Complex magazine, in the following quarter the Yeezy Boost accounted for $2.3 million in sales on eBay, three times the gross sales of its closest competitor, for an average price of $751 per pair. Let’s generously assume it cost Adidas fifty dollars per pair to produce and market a pair of Yeezy Boost. If that’s the case, Kanye West’s creativity is worth $701 per pair, and that doesn’t include the halo value to the overall Adidas brand.

Awareness started to creep in, clawing its way past the pain and numbness. He was lying on cold ground, his right cheek on a rough, hard floor. Concrete maybe. Adam tried to open his eyes, but it felt like spiders had spun webs across them. When he blinked hard, a fresh surge of pain nearly made him gasp out loud. When his eyes finally did open, he saw a pair of Adidas sneakers. He tried to remember what had happened. He’d been following Gabrielle. He remembered that now. He’d been following her to a lake and then. . . . “Adam?” He knew that voice. He had heard it only once before, but it had echoed in his head ever since. With his cheek still on the concrete, he forced his gaze upward. The stranger. “Why