Adidas Running Quotes

Then his lungs seemed to open up again, each breath going deeper than the one before. His sneakers (not blinding white Adidas, just ratty old Pumas) seemed to shed the lead coating they had gained. His previous lightness of body came rushing back. It was what Milly had called the following wind, and what pros like McComb no doubt called the runner's high. Scott preferred that. He remembered that day in his yard, flexing his knees, leaping, and catching the branch of the tree. He remembered running up and down the bandstand steps. He remembered dancing across the kitchen floor as Stevie Wonder sang "Superstition." This was the same. Not a wind, not even a high, exactly, but an elevation. A sense that you had gone beyond yourself and could go farther still.

The runner sped past a woman pushing a lime green jogging stroller. Despite his fast pace, the jogger didn’t look winded. Adjusting his white Adidas cap as he turned into the public park, he scanned the area from behind Oakley running glasses. His brown hair could barely be seen peeking out.

Adidas produced a limited-edition pair of Haçienda trainers, designed by Yohji Yamamoto (Saville has worked with Yohji since the late 1980s, creating his catalogues and advertisements). They retailed for £345 but people queued up from midnight just to be first through the doors to buy a pair. The shoes disappeared in twenty minutes - all soled out.

Adidas. The popular running shoes, famous since marathons became popular in the late 1970's, bear the name of their German inventor and manufacturer Adi Dassler.

Still, they had more problems to face as now they were encountering an athletic market dominated by the likes of established brands such as Adidas and Nike. While the running market had allowed them to scale to America, things had stagnated, and they needed to pivot. “Being an entrepreneur means taking risks,” he observed, and one of the big risks they decided to take was when a key player on their team, Arnold, came across another new exercise wave: aerobics. They decided to create a couple hundred pairs of sneakers for women’s aerobics and see what would happen.

Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real. For a parallel example, let’s look at Kanye West’s relationship with Adidas. Kanye has little or no athletic prowess—he’s a musi- cian, a tastemaker, a hype man. Whatever you may think of Kanye, he gets people talking and has been able to use his brand to create value for his partners. And that’s exactly what he did when he designed a line of sneakers for Adidas, the Yeezy Boost. In February 2015, a limited run of his shoes sold out within ten minutes at a retail price of two hundred dollars. The shoes were then released to a wider audience a month later and once again sold out in record time. This is where things start to get interesting. According to Complex magazine, in the following quarter the Yeezy Boost accounted for $2.3 million in sales on eBay, three times the gross sales of its closest competitor, for an average price of $751 per pair. Let’s generously assume it cost Adidas fifty dollars per pair to produce and market a pair of Yeezy Boost. If that’s the case, Kanye West’s creativity is worth $701 per pair, and that doesn’t include the halo value to the overall Adidas brand.