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Yunus, now a famous Nobel Prize winner, was invited to meet with the CEO of Adidas, who wanted to understand the concept of social businesses, which Yunus described as a kind of business that is “built on the selfless part of human nature” and in which “everything is for the benefit of others and nothing is for the owners—except the pleasure of serving humanity.”5
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Eric H.F. Law (Holy Currencies: Six Blessings for Sustainable Missional Ministries)