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That’s easy,” Mabel said. “Why don’t you have a Champagne?” “I can barely sell wine,” Michael said. But he thought, you know, why don’t we? “What would I call it, anyway?” Mabel barely paused. “Well, I’d call it Barefoot Bubbly,” she said. It took a few years. Barefoot’s sparkling wine didn’t hit the market until 1997. A year later, Michael and Bonnie toasted Mabel for her 80th birthday with a wine named Barefoot Bubbly.
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Michael Houlihan (The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand)