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When I graduated from college, I sought out the cheapest rooms or apartments I could find. One of these put me next to a freeway interchange in Oakland California. The experience of living there, biking everywhere and reading the book The Power Broker by Robert Caro, changed my life and made me appreciate all the issues associated with transportation. I saw exactly how and why the freeway interchange gutted my neighborhood and how the main obstacle and danger to bicycling in urban areas was cars and drivers. This was the early 1990s when many people were waking up to these same issues. I participated in some of the first Critical Mass rides in San Francisco and the East Bay and started giving them my transportation cartoons for flyers and posters. I also discovered the (now defunct) “Auto-Free Times” and Alliance for a Paving Moratorium in Arcata, California and started sending them cartoons as well. By 1994 it had become a major theme in my work. (2015 interview with Microcosm Publishing)
Andy Singer
I’d be hard-pressed to find a better start to a brand story than the one that chronicles the birth of “the people’s car,” the Tata Nano. The story goes that Ratan Tata, chairman of the well-respected Tata Group, was travelling along in the pouring rain behind a family who was precariously perched on a scooter weaving in and out of traffic on the slick wet roads of Bangalore. Tata thought that surely this was a problem he and his company could solve. He wanted to bring safe, affordable transport to the poor—to design, build, and sell a family car that could replace the scooter for a price that was less than $2,500. It was a business idea born from a high ideal and coming from a man with a track record in the industry, someone with the capability to innovate, design, and produce a high-quality product. People were captivated by the idea of what would be the world’s cheapest car. The media and the world watched to see how delivering on this seemingly impossible promise might pan out. Ratan Tata did deliver on his promise when he unveiled the Nano at the New Delhi Auto Expo in 2009, six years after having the idea. The hype around the new “people’s car” and the media attention it received meant that any mistakes were very public (several production challenges and safety problems were reported along the way). And while the general public seemed to be behind the idea of a new and fun Indian-led innovation, the number of Facebook likes (almost 4 million to date) didn’t convert to actual sales. It seemed that while Tata Motors was telling a story about affordability and innovating with frugal engineering (perhaps “lean engineering” might have worked better for them), the story prospective customers were hearing was one about a car that was cheap. The positioning of the car was at odds with the buying public’s perception of it. In a country where a car is an aspirational purchase, the Nano became symbolic of the car to buy if you couldn’t afford anything else. Since its launch in 2009, just over 200,000 Nanos have sold. The factory has the capacity to produce 21,000 cars a month. It turns out that the modest numbers of people buying the Nano are not the scooter drivers but middle-class Indians who are looking for a second car, or a car for their parents or children. The car that was billed as a “game changer” hasn’t lived up to the hype in the hearts of the people who were expected to line up and buy it in the tens of thousands. Despite winning design and innovation awards, the Nano’s reputation amongst consumers—and the story they have come to believe—has been the thing that’s held it back.
Bernadette Jiwa (The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One)
BOTTOM LINE on HVAC for Rentals – install the cheapest system. Both cheap HVAC and super expensive energy efficient systems can be destroyed in ruined from a dirty air filter and/or not keeping the system clean.
Mike Butler (Landlording on AutoPilot: A Simple, No-Brainer System for Higher Profits, Less Work and More Fun (Do It All from Your Smartphone or Tablet!))
VESPA SIDECAR IDEAS, LATEST MODELS, AND PRICES With so many automotive ideas, concepts, and brand new models, the Vespa community now has grown, and with so many amazing novel ideas for the Vespa sidecar. Sidecar has been around since World War II and has becoming hobbies, idea, and concept for many automotive lovers. Getting to Sidecar for your Vespa might not be the easiest and cheapest way, but it sure is worth it if you love it. If you want to know more about the latest novel ideas for scooter sidecars, the latest models for Vespa, Vespa upgrade ideas, and local prices for monkey sidecars, then you have come to the right place. For now, find out more about the amazing Vespa and scooters sidecar ideas here. First of all, do you know about the sidecar? Well, the sidecar is an open seating cabin, attached to the motorcycle (preferably scooters or Vespa) side, making the motorcycle three-wheelers, and able to carry another passenger on the sidecar seats. Back then, during wartimes, a sidecar was introduced as extra cargo space for a motorcycle to carry ammunition, supplies, or man in the sidecar of a motorcycle. Nowadays, it becomes a stylish upgrade to the all-time classic motorcycle, Vespa, and scooters. How to Buy, And Install Vespa Sidecar in Your Country? Do you want to buy and install a sidecar for your Vespa? Well then, there are many ways, and means to get the sidecar. You can buy the official sidecar from dealers, from Vespa, or scooters or you can try your luck on customized, homemade sidecar from many auto dealers, and sidecar manufacturers. For example, if you want to get a sidecar for your Vespa scooter, you can buy it from the official dealers of Vespa. Vespa provides the customized, official sidecar that can be attached to the Vespa motorcycle. Depending on the types, and products of the Vespa, from the LX Vespa, S Vespa, 946 Vespa, to the special edition Vespa, the newer types will vary and be different from other older Vespa types. However, you can also try to order a sidecar for your Vespa scooters from homemade manufacturers. You can contact many homemade manufacturers near you. There are a lot of specifications, and different types of the sidecar, with armaments and accessories from armrest, lamp, and windshield. Homemade manufacturers of Sidecar would charge different prices, depending on the modified version of the Vespa sidecar you have. If you have questions regarding the homemade manufacturers of Sidecar, then you might need to reach out to the Vespa community in your city, lot of Vespa community loves to share ideas, and modified Vespa manufacturers. Frequently Asked Questions about The Modified Sidecar for Vespa Do you have any questions about the sidecar Vespa? Like how to get one for your Vespa, is it legal to get modified Vespa in your countries, is it safe to drive with a sidecar, etc. Here are the FAQs to help you figure out about the Sidecar Vespa. • Is it legal to get a sidecar for your Vespa? – In most countries, the sidecar is perfectly legal. In Europe, Asia, and America, most of the time government has already regulated the sidecar regulations, from maximum weight, where it should be attached, and many more. • Is it safe to drive with a sidecar? – Yes it is safe to drive with a sidecar. However, you need to mind where you attach your sidecar, on the left or right, and depending on your country, you need to adjust how you drive on the side of the road. • How to get a sidecar for your motorbike? – You can get a Vespa sidecar from official dealers for Vespa, and get many modifications, or you can also use homemade modifications for the Vespa.
Motorcycles