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Looking back at my previous research, I see that the scene had been set for Trump’s rise, like kindling before a match is lit. Three elements had come together. Since 1980, virtually all those I talked with felt on shaky economic ground, a fact that made them brace at the very idea of “redistribution.” They also felt culturally marginalized: their views about abortion, gay marriage, gender roles, race, guns, and the Confederate flag all were held up to ridicule in the national media as backward. And they felt part of a demographic decline; “there are fewer and fewer white Christians like us,” Madonna had told me. They’d begun to feel like a besieged minority. And to these feelings they added the cultural tendency—described by W.J. Cash in The Mind of the South, though shared in milder form outside the South—to identify “up” the social ladder with the planter, the oil magnate, and to feel detached from those further down the ladder. All this was part of the “deep story.” In that story, strangers step ahead of you in line, making you anxious, resentful, and afraid. A president allies with the line cutters, making you feel distrustful, betrayed. A person ahead of you in line insults you as an ignorant redneck, making you feel humiliated and mad. Economically, culturally, demographically, politically, you are suddenly a stranger in your own land. The whole context of Louisiana—its companies, its government, its church and media—reinforces that deep story. So this—the deep story—was in place before the match was struck.
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Arlie Russell Hochschild (Strangers in Their Own Land: Anger and Mourning on the American Right)