Wired Magazine Quotes

I love lists. Always have. when I was 14, I wrote down every dirty word I knew on file cards and placed them in alphabetical order. I have a thing about about collections, and a list is a collection with purchase. (Wired Magazine, "Step One: Make a List", October 2012)

If, then, something like attention deficit hyperactivity disorder is a pathology, it is a pathology of late capitalism – a consequence of being wired into the entertainment-control circuits of hyperme-diated consumer culture. Similarly, what is called dyslexia may in many cases amount to a post-lexia. Teenagers process capital’s image-dense data very effectively without any need to read –slogan-recognition is sufficient to navigate the net-mobile-magazine informational plane. ‘Writing has never been capitalism’s thing. Capitalism is profoundly illiterate’, Deleuze

Sometimes I would worry about my internet habits and force myself awy from the computer, to read a magazine or book. Contemporary literature offered no respite: I would find the prose cluttered with data points, tenuous historical connections, detail so finely tuned it could have only been extracted from a feverish night of search-engine queries. Aphorisms were in; authors were wired. I would pick up books that had been heavily documented on social media, only to find that the books themselves had a curatorial affect: beautiful descriptions of little substance, arranged in elegant vignettes—gestural text, the equivalent of a rumpled linen bedsheet or a bunch of dahlias placed just so. Oh, I would think, turning the page. This author is addicted to the internet, too.

I opened the fire door to four lips none of which were mine kissing tightened my belt around my hips where your hands were missing and stepped out into the cold collar high under the slate grey sky the air was smoking and the streets were dry and I wasn't joking when I said Good Bye magazine quality men talking on the corner French, no less much less of them then us so why do I feel like something's been rearranged? you know, taken out of context I must seem so strange killed a cockroach so big it left a puddle of pus on the wall when you and I are lying in bed you don't seem so tall I'm singing now because my tear ducts are too tired and my brain is disconnected but my heart is wired I make such a good statistic someone should study me now somebody's got to be interested in how I feel just 'cause I'm here and I'm real oh, how I miss substituting the conclusion to confrontation with a kiss and oh, how I miss walking up to the edge and jumping in like I could feel the future on your skin I opened the fire door to four lips none of which were mine kissing I opened the fire door

When we strike a balance between the challenge of an activity and our skill at performing it, when the rhythm of the work itself feels in sync with our pulse, when we know that what we're doing matters, we can get totally absorbed in our task. That is happiness. The life coach Martha Beck asks new potential clients, "Is there anything you do regularly that makes you forget what time it is?" That forgetting -- that pure absorption -- is what the psychologist Mihaly Csikzentmihalyi calls "flow" or optimal experience. In an interview with Wired magazine, he described flow as "being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost." In a typical day that teeters between anxiety and boredom, flow experiences are those flashes of intense living -- bright against the dull. These optimal experiences can happen when we're engaged in work paid and unpaid, in sports, in music, in art. The researchers Maria Allison and Margaret Duncan have studied the role of flow in women's lives and looked at factors that contributed to what they call "antiflow." Antiflow was associated with repetitive household tasks, repetitive tasks at work, unchallenging tasks, and work we see as meaningless. But there's an element of chaos when it comes to flow. Even if we're doing meaningful and challenging work, that sense of total absoprtion can elude us. We might get completely and beautifully lost in something today, and, try as we might to re-create the same conditions tomorrow, our task might jsut feel like, well, work. In A Life of One's Own, Marion Milner described her effort to re-create teh conditions of her own recorded moments of happiness, saying, "Often when I felt certain that I had discovered the little mental act which produced the change I walked on air, exulting that I had found the key to my garden of delight and could slip through the door whenever I wished. But most often when I came again the place seemed different, the door overgrown with thorns and my key stuck in the lock. It was as if the first time I had said 'abracadabra' the door had opened, but the next time I must use a different word. (123-124).

Our brain is a circuit board with neurons and terminals ready to be wired. We are born free, then programmed to obey our parents, to tell the truth, pass exams, pursue and achieve, love and propagate, age and fade unfulfilled and uncertain what it has all been for. We swallow the operating system with our mother's milk and sleepwalk into the forest of consumer illusion craving shoes, houses, cars, magazines, experiences that endorse our preconceived dreams and opinions. We grow into our parents. We becomes clones, robots, matchstick men thinking and saying the same, feeling the same, behaving the same, appreciating in books and films and art shows those things we already recognize and understand.

In Wired magazine, Antonio García Martínez describes the contemporary Silicon Valley as “feudalism with better marketing.” He sees a clear elite of venture capitalists and company founders. Below them are the skilled professionals, well paid but living ordinary middle-class lives, given the high prices and heavy taxes. Below them lies the vast population of gig workers, whom García Martínez compares to sharecroppers in the South. At the bottom, there is an untouchable class of homeless, drug addicts, and criminals.36

There is of course an extremely good reason for wearing shorts when you’re young, even in the depths of an English winter (and they were colder then, weren’t they?). According to Wired magazine, we can’t expect to see self-repairing fabrics until about the year 2020, but ever since we emerged from whatever trees or swamps we lived in five million years ago, we have had self-repairing knees.

Yet, ironically, the most tech-cautious parents are the people who invented our iCulture. People are shocked to find out that tech god Steve Jobs was a low-tech parent; in 2010, when a reporter suggested that his children must love the just-released iPad, he replied: “They haven’t used it. We limit how much technology our kids use at home.” In a September, 10, 2014, New York Times article, his biographer Walter Isaacson revealed: “Every evening Steve made a point of having dinner at the big long table in their kitchen, discussing books and history and a variety of things. No one ever pulled out an iPad or computer.” Years earlier, in an interview for Wired magazine, Jobs expressed a very clear anti-tech-in-the-classroom opinion as well—after having once believed that technology was the educational panacea: “I’ve probably spearheaded giving away more computer equipment to schools than anybody on the planet. But I’ve come to the conclusion that the problem is not one that technology can hope to solve. What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.”34 Education

Carroll was eleven years old when he saw The Haunting in The Oregon Theater. He had gone with his cousins, but when the lights went down, his companions were swallowed by the dark and Carroll found himself essentially alone, shut tight into his own suffocating cabinet of shadows. At times, it required all his will not to hide his eyes, yet his insides churned with a nervous-sick frisson of pleasure. When the lights finally came up, his nerve endings were ringing, as if he had for a moment grabbed a copper wire with live current in it. It was a sensation for which he had developed a compulsion. Later, when he was a professional and it was his business, his feelings were more muted - not gone, but experienced distantly, more like the memory of an emotion than the thing itself. More recently, even the memory had fled, and in its place was a deadening amnesia, a numb disinterest when he looked at the piles of magazines on his coffee table. Or no - he was overcome with dread, but the wrong kind of dread. ("Best New Horror")

To avoid corrosion of the steel structure, the designers have implemented a clever air-conditioning system that circles 45,000m³ of warm air per-hour within the vicinity of the shelter’s cladding. “There are steel structures that have lasted 100 years, such as the Eiffel Tower, but they last because they’re continually repainted,” said Dr Eric Schmieman, a senior technical advisor from Pacific Northwest National Laboratory in the US, to Wired magazine in 2013. “We’re not able to do that once we slide this into place - the radiation levels are so high we can’t send people in. So what are we going to do? We are going to condition the air that goes into that space. We’re going to keep the relative humidity in there at less than 40 percent.”278

Still, it is possible to outlaw entire technologies. In 2006 Kevin Kelly, the former editor of Wired magazine, did a study of the effectiveness of technology prohibitions across the last thousand years, beginning in the year 1000. During this period governments had banned numerous technologies and inventions, including crossbows, guns, mines, nuclear bombs, electricity, automobiles, large sailing ships, bathtubs, blood transfusions, vaccines, television, computers, and the Internet. Kelly found that few technology prohibitions had any staying power and that in general, the more recent the prohibition, the shorter its duration. Figure Epilogue Kevin Kelly’s chart of the duration of a technology prohibition plotted against the year in which it was imposed.

many tech CEOs strictly regulate their own children’s technology use. When New York Times reporter Nick Bilton talked to Apple cofounder and CEO Steve Jobs in late 2010, he asked Jobs if his kids loved the iPad. “They haven’t used it,” Jobs said. “We limit how much technology our kids use at home.” Bilton was shocked, but he later found that many other tech experts also limited their children’s screen time, from the cofounder of Twitter to the former editor of Wired magazine. So even people who love technology—and make a living off it—are cautious about their kids using it too much. As Adam Alter put it in his book Irresistible, “It seemed as if the people producing tech products were following the cardinal rule of drug dealing: Never get high on your own supply.

We knocked the head out of an empty hogshead and hoisted this hogshead to the flat roof of the chapel, where we clamped it down fast, poured in gunpowder till it lay loosely an inch deep on the bottom, then we stood up rockets in the hogshead as thick as they could loosely stand, all the different breeds of rockets there are; and they made a portly and imposing sheaf, I can tell you. We grounded the wire of a pocket electrical battery in that powder, we placed a whole magazine of Greek fire on each corner of the roof—blue on one corner, green on another, red on another, and purple on the last, and grounded a wire in each.

Everywhere you look with this young lady, there’s a purity of motivation,” Shultz told him. “I mean she really is trying to make the world better, and this is her way of doing it.” Mattis went out of his way to praise her integrity. “She has probably one of the most mature and well-honed sense of ethics—personal ethics, managerial ethics, business ethics, medical ethics that I’ve ever heard articulated,” the retired general gushed. Parloff didn’t end up using those quotes in his article, but the ringing endorsements he heard in interview after interview from the luminaries on Theranos’s board gave him confidence that Elizabeth was the real deal. He also liked to think of himself as a pretty good judge of character. After all, he’d dealt with his share of dishonest people over the years, having worked in a prison during law school and later writing at length about such fraudsters as the carpet-cleaning entrepreneur Barry Minkow and the lawyer Marc Dreier, both of whom went to prison for masterminding Ponzi schemes. Sure, Elizabeth had a secretive streak when it came to discussing certain specifics about her company, but he found her for the most part to be genuine and sincere. Since his angle was no longer the patent case, he didn’t bother to reach out to the Fuiszes. — WHEN PARLOFF’S COVER STORY was published in the June 12, 2014, issue of Fortune, it vaulted Elizabeth to instant stardom. Her Journal interview had gotten some notice and there had also been a piece in Wired, but there was nothing like a magazine cover to grab people’s attention. Especially when that cover featured an attractive young woman wearing a black turtleneck, dark mascara around her piercing blue eyes, and bright red lipstick next to the catchy headline “THIS CEO IS OUT FOR BLOOD.” The story disclosed Theranos’s valuation for the first time as well as the fact that Elizabeth owned more than half of the company. There was also the now-familiar comparison to Steve Jobs and Bill Gates. This time it came not from George Shultz but from her old Stanford professor Channing Robertson. (Had Parloff read Robertson’s testimony in the Fuisz trial, he would have learned that Theranos was paying him $500,000 a year, ostensibly as a consultant.) Parloff also included a passage about Elizabeth’s phobia of needles—a detail that would be repeated over and over in the ensuing flurry of coverage his story unleashed and become central to her myth. When the editors at Forbes saw the Fortune article, they immediately assigned reporters to confirm the company’s valuation and the size of Elizabeth’s ownership stake and ran a story about her in their next issue. Under the headline “Bloody Amazing,” the article pronounced her “the youngest woman to become a self-made billionaire.” Two months later, she graced one of the covers of the magazine’s annual Forbes 400 issue on the richest people in America. More fawning stories followed in USA Today, Inc., Fast Company, and Glamour, along with segments on NPR, Fox Business, CNBC, CNN, and CBS News. With the explosion of media coverage came invitations to numerous conferences and a cascade of accolades. Elizabeth became the youngest person to win the Horatio Alger Award. Time magazine named her one of the one hundred most influential people in the world. President Obama appointed her a U.S. ambassador for global entrepreneurship, and Harvard Medical School invited her to join its prestigious board of fellows.

his peers have expressed considerably more skepticism. “There is nothing Tesla [can] do that we cannot also do,” Fiat Chrysler CEO Sergio Marchionne said in June 2016. Two years earlier, he had asked customers not to buy the Fiat 500e electric car, because the company lost $14,000 on the sale of each one. Fiat would sell the minimum number of electric cars needed to meet government mandates and “not one more,” he said. In April 2016, Marchionne continued that theme in an interview on the sidelines of his company’s annual meeting, this time responding to the price of the Model 3. If Musk could show him that the car would be profitable at the $35,000 price tag, Marchionne said, “I will copy the formula, add the Italian design flair, and get it to the market within twelve months.” The German automakers have been even more dismissive. In November 2015, Edzard Reuter, the former CEO of Daimler, called Tesla a “joke” and Musk a “pretender,” suggesting in an interview with a German newspaper that Tesla didn’t stand up to serious comparison with “the great car companies of Germany.” Daimler, BMW, and Volkswagen were slow to accept that Tesla could one day challenge their market dominance. “German carmakers have been in denial that electric vehicles can create an emotional appeal to customers,” Arndt Ellinghorst, an automotive analyst at Evercore ISI, told the Los Angeles Times in April 2016. “Many still believe that Tesla is a sideshow catering to a niche product to some tree-hugging Californians and eccentric US hedge fund managers.” GM wasn’t quite so blasé. In 2013, then CEO Dan Akerson established a team within the company to study Tesla, based on the belief that it could be a big disrupter. GM’s Chevrolet Volt, a hybrid sedan that could drive about forty miles in full electric mode, had won Motor Trend’s 2011 Car of the Year, but GM was looking further into the future. At the 2015 Detroit auto show, it unveiled a concept of the Chevy Bolt, a two-hundred-mile electric car that would retail for $30,000 (after a $7,500 rebate from the US government). It was seen as a direct response to Tesla and new CEO Mary Barra’s biggest risk since she took over in 2014. Wired magazine celebrated the Bolt’s impending arrival with a February 2016 cover story about how GM had beaten Tesla “in the race to build a true electric car for the masses

I dug Mad Magazine, my brain is wired to mock, and Mad just confirmed my world view since I was a kid (from an interview in the book Attitude, 2002)

But for all the colour of his character, his reputation was earned and maintained through his genius. There is a lovely story published in a 1965 issue of Life magazine that suggests just how highly respected he was. Henry Ford's fledgling car manufacturing company was once having trouble with one of the generators that powered the production line. They called Steinmetz in to consult on the problem and he solved it by lying down in the room where the generator was housed. For two days and nights he listened to its operation, scribbling calculations on a notepad. Eventually he got up, climbed up on the giant machine, and marked a point on the side with a chalk cross. He descended and told the engineers to replace sixteen of the generator's wire coils, the ones behind his chalk mark. They did what they were told, turned the generator back on, and discovered to their utter astonishment that it now worked perfectly. That story alone would be alone would be enough, but it gets better. From their headquarters in Schenectady, New York, General Electric sent forth a $10,000 dollar invoice for Steinmetz's services. Ford queried the astronomical sum, asking for a breakdown of the costs. Steinmetz replied personally. His itemized bill said, "Making chalk mark on generator: $1.00. Knowing where to make mark: $9,999.00" Apparently the bill was paid without further delay.

Android Girl Just Wants to Have a Baby! The first thing I do when I wake up is run my hands over my body. I like to make sure all my wires are in place. I lotion my silicone shell and snap my hair helmet over my head. I once had a dream I was a real girl, but when I woke up I was still myself in my paleness under the halogen light. The saliva of androids emits a spectral resonance, barely sticky between freshly-gapped teeth. After they made me, the first thing they did was peel the cellophane from my eyes. I blinked once, twice, and cried because that's how you say you are alive before you are given language. They named each of my heartbeats on the oceanic monitor: Guanyin, Yama, Nuwa, Fuxi, Chang'e, Zao-Shen. I listened to them blur into one. The fetus carves for itself a hollowed vector, a fragile wetness. In utero, extension cords are umbilical. Before puberty, I did not know there was such a thing as dishonor. Diss-on- her. This is what they said when I began to drip petrol between my legs. A tension exists between ritual and proof, a fantasy and its execution. Since then, I have been to the emergency room twice. The first time for a suicide attempt, and the second time because my earring was swallowed up by my newly pierced earlobe overnight, and when I woke up, it was tangled in a helix of wires. The idea of dying doesn't scare me but the ocean does. I was once told that fish will swim up my orifices if I am no longer a virgin. Is anyone thinking about erotic magazines when they are not aroused, pubes parted harshly down the center like red seas? My body carries the weight of four hundred eggs. I rise from a weird slumber, let them drip into the bath. This is what I'll leave behind - tiny shards purer than me. I have always been afraid of pregnant women because of their power, and because I don't yet understand what it means to carry something stubborn and blossoming inside of me, screeching towards an exit. The ectoplasm is the telos for the wound. A trance state is induced when salt is poured on it, pixel by pixel. I wish they had made me into an octopus instead, because octopuses die after their eggs hatch and crawl out into the sea, and I want to know what it's like to set something free into the dark unknown and trust it to choose mercy. If you can generate aura in a non-place, then there is no such thing as an authentic origin. In Chinese, the word for mercy translates to my heart hurts for you. They say my heart continues beating even after it is dislocated from my body. The sound of its beating comes from the valves opening and closing like a portal - Guanyin, Yama, Nuwa, Fuxi, Chang'e, Zao-Shen. I first learned about love by watching a sex tape where a girl looks up from performing fellatio and says, show them the sunset. Her boyfriend pans the camera to the sky, which is tinged violet like a bruise. In this moment, the sky displaces her, all digital and hyped, and saturates the scene until it collapses on me too, its transient witness. I move in the space between belly ring and catharsis. That night I have a dream where I am a camgirl, but all I do on screen is wash my laundry. Everybody loves me because I am a real girl doing real girl things. What lives on the border between meditation and oblivion, static and flux, a pomegranate seed and an embryo? I set up my webcam in the corner of the room and play ambient music while I scrub my underwear, letting soap bubbles rise up from the sink, laughing when they overflow on the linoleum floor - my frizzy hair, my pockmarked skin, my face slick with sweat. A body with exit wounds. I ride the bright rails of an animal forgetting. And when I wake up, the sky is a mess of blue.

A.I. will provide similar benefits—and take over human jobs—in most areas in which data are processed and decisions required. WIRED magazine’s founding editor, Kevin Kelly, likened A.I. to electricity: a cheap, reliable, industrial-grade digital smartness running behind everything. He said that it “will enliven inert objects, much as electricity did more than a century ago. Everything that we formerly electrified we will now ‘cognitize.’ This new utilitarian A.I. will also augment us individually as people (deepening our memory, speeding our recognition) and collectively as a species. There is almost nothing we can think of that cannot be made new, different, or interesting by infusing it with some extra IQ.

At Google, engineers were offered a class called “Neural Self-Hacking.” An article in Wired magazine referred to meditation as the tech world’s “new caffeine.

After 'cat', Lilah next learned 'flower'. Flowers (scrunch up nose as if sniffing) were everywhere, first only outside on plants, but soon she generalized to flowers on her clothes or her shoes, or in pictures in books and magazines. I wanted to hook up wires and do experiments and comparisons and studies to understand it all. 'You want to do what?' Diane would say. But really, who wouldn't?

From the top of my head to the soles of my feet, I'm wearing black: knit watch cap, a long-sleeved wool pullover on top of a polypropylene undershirt, tough black Cordura nylon cargo pants and high-top black cross-trainers. It's all very ninja. Over all that, I've got a Kevlar-lined tactical vest with six magazines of nine-millimeter frangible ammunition. The magazines are for the suppressed Uzi submachine gun slung over my back. I've also got a black tactical belt rig around my waist, suppressed Ruger .22 automatic riding low on one hip, with two spare mags and a combat knife balancing the load on the other side. I've got a short-range secure radio set clipped to my back, the wire running up to a headset tucked around my ear, throat mic hanging loose at the moment. One frag grenade and two flash-bangs round out my arsenal. I've got a small LED flashlight, a multi-tool, a couple of plastic zip-tie restraints, and that's it. I like to keep my loadout light so I'm quick on my feet; I've seen too many guys bite it because they were turtled by their combat gear. I feel like a G.I. Joe commando. Hell, all I need is a code-name.

Sixth, show a deep acquaintance with the same books, magazines, blogs, movies, and plays — as well as the daily life experiences — that your audience knows. Mention them and interpret them in light of Scripture. But be sure to read and experience urban life across a spectrum of opinion. There is nothing more truly urban than showing you know, appreciate, and digest a great diversity of human opinion. During my first years in New York, I regularly read The New Yorker (sophisticated secular), The Atlantic (eclectic), The Nation (older, left-wing secular), The Weekly Standard (conservative but erudite), The New Republic (eclectic and erudite), Utne Reader (New Age alternative), Wired (Silicon Valley libertarian), First Things (conservative Catholic). As I read, I imagine dialogues about Christianity with the writers. I almost never read a magazine without getting a scrap of a preaching idea.

Now he laughs for real, cackling with the wicked innocence of the bright and easily bored. Staff Sergeant David Dime is a twenty-four-year-old college dropout from North Carolina who subscribes to the Wall Street Journal, the New York Times, Maxim, Wired, Harper’s, Fortune, and DicE Magazine, all of which he reads in addition to three or four books a week, mostly used textbooks on history and politics that his insanely hot sister sends from Chapel Hill. There are stories that he went to college on a golf scholarship, which he denies. That he was a star quarterback in high school, which he claims not to remember, though one day a football surfaced at FOB Viper, and Dime, caught up in the moment, perhaps, nostalgia triggering some long-dormant muscle memory, uncorked a sixty-yard spiral that sailed over Day’s head into the base motor pool.

Tesla applied for a patent on an electrical coil that is the most likely candidate for a non mechanical successor of his energy extractor. This is his “Coil for Electro magnets,” patent #512,340. It is a curious design, unlike an ordinary coil made by turning wire on a tube form, this one uses two wires laid next to each other on a form but with the end of the first one connected to the beginning of the second one. In the patent Tesla explains that this double coil will store many times the energy of a conventional coil.   The patent, however, gives no hint of what might have been its more unusual capability. In an article for Century Magazine, Tesla compares extracting energy from the environment to the work of other scientists who were, at that time, learning to condense atmospheric gases into liquids. In particular, he cited the work of a Dr. Karl Linde who had discovered what Tesla described as a self-cooling method for liquefying air. As Tesla said, “This was the only experimental proof which I was still wanting that energy was obtainable from the medium in the manner contemplated by me.” What ties the Linde work with Tesla's electromagnet coil is that both of them used a double path for the material they were working with. Linde had a compressor to pump the air to a high pressure, let the pressure fall as it traveled through a tube, and then used that cooled air to reduce the temperature of the incoming air by having it travel back up the first tube through a second tube enclosing the first. The already cooled air added to the cooling process of the machine and quickly condensed the gases to a liquid. Tesla's intent was to condense the energy trapped between the earth and its upper atmosphere and to turn it into an electric current. He pictured the sun as an immense ball of electricity, positively charged with a potential of some 200 billion volts. The Earth, on the other hand, is charged with negative electricity. The tremendous electrical force between these two bodies constituted, at least in part, what he called cosmic-energy. It varied from night to day and from season to season but it is always present. Tesla's patents for electrical generators and motors were granted in the late 1880's. During the 1890's the large electric power industry, in the form of Westinghouse and General Electric, came into being. With tens of millions of dollars invested in plants and equipment, the industry was not about to abandon a very profitable ten-year-old technology for yet another new one. Tesla saw that profits could be made from the self-acting generator, but somewhere along the line, it was pointed out to him, the negative impact the device would have on the newly emerging technological revolution of the late 19th and early 20th centuries. At the end of his article in Century he wrote: “I worked for a long time fully convinced that the practical realization of the method of obtaining energy from the sun would be of incalculable industrial value, but the continued study of the subject revealed the fact that while it will be commercially profitable if my expectations are well founded, it will not be so to an extraordinary degree.

In addressing a subcommittee of the National Science Board (it oversees the National Science Foundation) charged with reviewing “transformational” science, he remarked: My colleagues and I have studied approximately 175 research organizations on both sides of the Atlantic, and in many respects the Santa Fe Institute is the ideal type of organization which facilitates creative thinking. And here’s a quote from Wired magazine: Since its founding in 1984, the nonprofit research center has united top minds from diverse fields to study cellular biology, computer networks, and other systems that underlie our lives. The patterns they’ve discovered have illuminated some of the most pressing issues of our time and, along the way, served as the basis for what’s now called the science of complexity. The institute was originally conceived by a small group of distinguished scientists, including several Nobel laureates, most of whom had some association with Los Alamos National Laboratory. They were concerned that the academic landscape had become so dominated by disciplinary stovepiping and specialization that many of the big questions, and especially those that transcend disciplines or were perhaps of a societal nature, were being ignored. The reward system for obtaining an academic position, for gaining promotion or tenure, for securing grants from federal agencies or private foundations, and even for being elected to a national academy, was becoming more and more tied to demonstrating that you were the expert in some tiny corner of some narrow subdiscipline. The freedom to think or speculate about some of the bigger questions and broader issues, to take a risk or be a maverick, was not a luxury many could afford. It was not just “publish or perish,” but increasingly it was also becoming “bring in the big bucks or perish.

We need a bit of top-down as well. Every predominantly bottom-up organization that lasts for more than a few years does so because it becomes a hybrid of bottom up plus some top down. I came to that conclusion through personal experience. I was a co–founding editor of Wired magazine. Editors perform a top-down function—we select, prune, solicit, shape, and guide the results of writers.

Wired magazine’s founding editor, Kevin Kelly, once suggested that although it seems like Google is committed to developing its artificial intelligence capabilities to improve Search, it’s more likely that Google develops Search as a means of continuously training its evolving AI capabilities.95 This is the essence of the machine intelligence project. As the ultimate tapeworm, the machine’s intelligence depends upon how much data it eats.

The fashionable term now is “Big Data.” IBM estimates that we are generating 2.5 quintillion bytes of data each day, more than 90 percent of which was created in the last two years.36 This exponential growth in information is sometimes seen as a cure-all, as computers were in the 1970s. Chris Anderson, the editor of Wired magazine, wrote in 2008 that the sheer volume of data would obviate the need for theory, and even the scientific method.37 This is an emphatically pro-science and pro-technology book, and I think of it as a very optimistic one. But it argues that these views are badly mistaken. The numbers have no way of speaking for themselves. We speak for them. We imbue them with meaning. Like Caesar, we may construe them in self-serving ways that are detached from their objective reality. Data-driven predictions can succeed—and they can fail. It is when we deny our role in the process that the odds of failure rise. Before we demand more of our data, we need to demand more of ourselves.

Speaking on the Christian talk show The 700 Club, Falwell told interviewer Pat Robertson that America was a godless nation. “The abortionists have got to bear some burden for this,” Falwell said, speaking of the attacks, “because God will not be mocked. And when we destroy 40 million little innocent babies, we make God mad. I really believe that the pagans, and the abortions, and the feminists, and the gays and the lesbians, who are actively trying to make that an alternative lifestyle, the ACLU, People for the American Way, all of them who have tried to secularize America. I point the finger in their face and say ‘You helped this happen.’”1 Five years later, in a 2006 interview with Wired magazine, author Sam Harris—widely known as one of the Four Horsemen of the New

red-state blast by the Missouri farmer Blake Hurst that was originally published in The American Enterprise magazine. He and his fellow Bush voters, Hurst stepped forward to tell the world, were humble, humble, humble, humble! Most Red Americans can’t deconstruct post-modern literature, give proper orders to a nanny, pick out a cabernet with aftertones of licorice, or quote prices from the Abercrombie and Fitch catalog. But we can raise great children, wire our own houses, make beautiful and delicious creations with our own two hands, talk casually and comfortably about God, repair a small engine, recognize a good maple sugar tree, tell you the histories of our towns and the hopes of our neighbors, shoot a gun and run a chainsaw without fear, calculate the bearing load of a roof, grow our own asparagus . . . And so on.