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Jevons Paradox proposes that increases in efficiency in the use of a resource lead to an overall increase in the use of that resource, not a decrease. William Stanley Jevons, writing in 1865, was referring to the history of the use of coal; once the Watt engine was introduced, which greatly increased the efficiency of coal burning as energy creation, the use of coal grew far beyond the initial reduction in the amount needed for the activity that existed before the time of the improvement. The rebound effect of this paradox can be mitigated only by adding other factors to the uptake of the more efficient method, such as requirements for reinvestment, taxes, and regulations. So they say in economics texts. The paradox is visible in the history of technological improvements of all kinds. Better car miles per gallon, more miles driven. Faster computer times, more time spent on computers. And so on ad infinitum. At this point it is naïve to expect that technological improvements alone will slow the impacts of growth and reduce the burden on the biosphere. And yet many still exhibit this naiveté. Associated with this lacuna in current
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