What Is The Secret Of Success Quotes

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Part of the secret of success in life is to eat what you like and let the food fight it out inside.
Mark Twain
One of the secrets to advancing in any job is to make yourself more valuable than what your position calls for.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
The whole secret of a successful life is to find out what is one's destiny to do, and then do it.
Henry Ford
I am a strong and powerful woman. I am proud to be a woman and I celebrate the qualities that I have as a woman. I am not defined by other people’s opinion of who I should be or what I should do as a woman. I determine that, not anyone else. I am not passed up for a position, title, or promotion because I am a woman. I fully deserve all the good things that comes my way. Irrespective of what anyone might think, being a woman places no boundaries or limits on my abilities. I can do anything I set my mind to. I celebrate my womanhood and I am beautiful both inside and out.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
What are the secret of success? -one word answer :"rational
Charles T. Munger (Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger)
Remember that your dominating thoughts attract, through a definite law of nature, by the shortest and most convenient route, their physical counterpart. Be careful what your thoughts dwell upon.
Napoleon Hill (Outwitting the Devil: The Secret to Freedom and Success)
Successful people are always looking for opportunities to help others. Unsuccessful idiots are always asking, "What's in it for me"?
Ziad K. Abdelnour (Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics)
I believe that you're great, that there's something magnificent about you. Regardless of what has happened to you in your life, regardless of how young or how old you think you might be, the moment you begin to think properly, there's something that is within you, there's power within you, that's greater than the world. It will begin to emerge. It will take over your life. It will feed you. It will clothe you. It will guide you, protect you, direct you, sustain your very existence, if you let it. Now, that is what I know for sure.
Michael Bernard Beckwith
I survived by keeping my emotions in check – by maintaining my composure and tucking it all away. I managed to stay under the radar, skating through school without anyone truly remembering I was here. My teachers acknowledged my academic successes and my coaches depended upon my athletic abilities, but I wasn’t important enough to make a recognizable social contribution. I was easily forgettable. That’s what I counted on.
Rebecca Donovan (Reason to Breathe (Breathing, #1))
The secret of success is to try always to improve yourself no matter where you are or what your position. Learn all you can. Don't see how little you can do, but how much you can do.
William Walker Atkinson (The Power of Concentration)
You cannot talk to people successfully if they think you are not interested in what they have to say or you have no respect for them.
Larry King (How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication)
I've never trusted collaborations, because most people in this world are not closers. They don't finish what they start; they don't live what they dream; they sabotage their own progress because they're afraid they won't find what they seek.
Neil Strauss (The Game: Penetrating the Secret Society of Pickup Artists)
Another mystery of the brain is that it will always choose what is familiar over what is unfamiliar. By visualizing my own future success, I was making this success familiar to my brain. Intention is a funny thing, and whatever the brain puts its intention on is what it sees.
James R. Doty (Into the Magic Shop: A Neurosurgeon's Quest to Discover the Mysteries of the Brain and the Secrets ofthe Heart)
When you focus on lack and scarcity and what you don’t have, you fuss about it with your family, you discuss it with your friends, you tell your children that you don’t have enough - “We don’t have enough for that, we can’t afford that” - then you’ll never be able to afford it, because you begin to attract more of what you don’t have. If you want abundance, if you want prosperity, then focus on abundance. Focus on prosperity. (Lisa Nichols) Many people in Western culture are striving for success. They want the great home, they want their business to work, they want all these outer things. But what we found in our research is that having these outer things does not necessarily guarantee what we really want, which is happiness. So we go for these outer things thinking they’re going to bring us happiness , but it’s backward. You need to go for the inner joy, the inner peace, the inner vision first, and then all of the outer things appear. (Marci Shimoff)
Rhonda Byrne (The Secret (The Secret, #1))
People always ask me, “What’s the secret to being a successful CEO?” Sadly, there is no secret, but if there is one skill that stands out, it’s the ability to focus and make the best move when there are no good moves.
Ben Horowitz (The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)
We spend our lives asking the question, ‘What do people want me to do? Who do they want me to be?’ But this is a betrayal of our inner truth. We should be investing our lives in the pursuit of discovering who we are and what we were created to do.
Elizabeth Grace Saunders (The 3 Secrets to Effective Time Investment: Achieve More Success with Less Stress: Foreword by Cal Newport, author of So Good They Can't Ignore You)
He was the kind of young man whose handsome face has brought him plenty of success in the past and is now ever-ready for a new encounter, a fresh-experience, always eager to set off into the unknown territory of a little adventure, never taken by surprise because he has worked out everything in advance and is waiting to see what happens, a man who will never overlook any erotic opportunity, whose first glance probes every woman's sensuality, and explores it, without discriminating between his friend's wife and the parlour-maid who opens the door to him. Such men are described with a certain facile contempt as lady-killers, but the term has a nugget of truthful observation in it, for in fact all the passionate instincts of the chase are present in their ceaseless vigilance: the stalking of the prey, the excitement and mental cruelty of the kill. They are constantly on the alert, always ready and willing to follow the trail of an adventure to the very edge of the abyss. They are full of passion all the time, but it is the passion of a gambler rather than a lover, cold, calculating and dangerous. Some are so persistent that their whole lives, long after their youth is spent, are made an eternal adventure by this expectation. Each of their days is resolved into hundreds of small sensual experiences - a look exchanged in passing, a fleeting smile, knees brushing together as a couple sit opposite each other - and the year, in its own turn, dissolves into hundreds of such days in which sensuous experience is the constantly flowing, nourishing, inspiring source of life.
Stefan Zweig (The Burning Secret and other stories)
I am simultaneously and contradictorily both happy and unhappy: 'to succeed' or 'to fail' have for me only ephemeral, contingent meanings (this does not stop my desires and sorrows from being violent ones); what impels me, secretly and obstinately, is not tactical: I accept and I affirm, irrespective of the true and the false, of success and failure; I am withdrawn from all finality, I live according to chance...
Roland Barthes
Men and women who come to the closing chapter of life disappointed because they did not attain the goal which they had set their hearts upon achieving, they teach you what not to do.
Napoleon Hill (Outwitting the Devil: The Secret to Freedom and Success)
There was no meaning in life, and man by living served no end. It was immaterial whether he was born or not born, whether he lived or ceased to live. Life was insignificant and death without consequence. Philip exulted, as he had exulted in his boyhood when the weight of a belief in God was lifted from his shoulders: it seemed to him that the last burden of responsibility was taken from him; and for the first time he was utterly free. His insignificance was turned to power, and he felt himself suddenly equal with the cruel fate which had seemed to persecute him; for, if life was meaningless, the world was robbed of its cruelty. What he did or left undone did not matter. Failure was unimportant and success amounted to nothing. He was the most inconsiderate creature in that swarming mass of mankind which for a brief space occupied the surface of the earth; and he was almighty because he had wrenched from chaos the secret of its nothingness. Thoughts came tumbling over one another in Philip's eager fancy, and he took long breaths of joyous satisfaction. He felt inclined to leap and sing. He had not been so happy for months. 'Oh, life,' he cried in his heart, 'Oh life, where is thy sting?
W. Somerset Maugham (Of Human Bondage)
Work is not about doing what you want to do; work is about serving others.
Daniel Lapin (Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance)
I learned that a real friendship is not about what you can get, but what you can give.  Real friendship is about making sacrifices and investing in people to help them improve their lives.
Eric Thomas (The Secret to Success)
Who you know determines who you are—how you feel, how you act, and what you achieve.
Keith Ferrazzi (Never Eat Alone: And Other Secrets to Success, One Relationship at a Time)
I used to be afraid about what people might say or think after reading what I had written. I am not afraid anymore, because when I write, I am not trying to prove anything to anyone, I am just expressing myself and my opinions. It’s ok if my opinions are different from those of the reader, each of us can have his own opinions. So writing is like talking, if you are afraid of writing, you may end up being afraid of talking
Bangambiki Habyarimana (Pearls Of Eternity)
From what you say, I infer that time is the friend of the person who trains his mind to follow positive thought-habits and the enemy of the person who drifts into negative thought-habits.
Napoleon Hill (Outwitting the Devil: The Secret to Freedom and Success)
The greatest hunger in life is not for food, money, success, status, security, sex, or even love from the opposite sex. Time and again people have achieved all these things and wound up still feeling dissatisfied- indeed, often more dissatisfied than when they began. The deepest hunger in life is a secret that is revealed only when a person is willing to unlock a hidden part of the self. In the ancient traditions of wisdom, this quest has been likened to diving for the most precious pearl in existence, a poetic way of saying that you have to swim far out beyond shallow waters, plunge deep into yourself, and search patiently until the pearl beyond price is found. The pearl is also called essence, the breath of god, the water of life…labels for what we, in our more prosaic scientific age, would simply call TRANSFORMATION.
Deepak Chopra (The Book of Secrets: Unlocking the Hidden Dimensions of Your Life)
How do I structure my life to be at peace with who I am, & comfortable with what I’m doing & not doing?
Elizabeth Grace Saunders (The 3 Secrets to Effective Time Investment: Achieve More Success with Less Stress: Foreword by Cal Newport, author of So Good They Can't Ignore You)
This should be interesting. If you’re right, then what you’re about to tell me is the secret to success for the average married man. I’d hate to miss a single word.
Jason Luke (Interview with a Master (Interview with a Master, #1))
Life is divided up into phases. Each one is very different from the others, and you have to be able to recognise what is expected of you in each phase. That's the secret of successful living
Kurt Vonnegut Jr. (Mother Night)
And all things, whatsoever ye shall ask in prayer, believing, ye shall receive” (Math. 21:22). “Therefore I say unto you, what things soever ye desire, when ye pray, believe that ye receive them, and ye shall have them” (Mark 11:24).
Florence Scovel Shinn (The Secret Door to Success)
You can edit what you write. Why not edit what you say? If it hurts somebody, you can still offer an apology or withdraw your statements
Bangambiki Habyarimana (Pearls Of Eternity)
The secret of his success is that he never went to business school. Imagina all the lessons he never had to unlearn.
Peter Lynch (One Up On Wall Street: How to Use What You Already Know to Make Money in the Market)
SUCCESS IN LIFE = (THE PEOPLE YOU MEET) + (WHAT YOU CREATE TOGETHER).
Keith Ferrazzi (Never Eat Alone: And Other Secrets to Success, One Relationship at a Time)
I have a plan, and I’m following it. I can focus on doing what is within my control, and I don’t need to be afraid of the results.
Elizabeth Grace Saunders (The 3 Secrets to Effective Time Investment: Achieve More Success with Less Stress: Foreword by Cal Newport, author of So Good They Can't Ignore You)
Rachel and I, we’d been raised to do what we wanted to do, and we had; we’d been successful, and we’d shown everyone. We didn’t need to wear apocryphal T-shirts because we already knew the secret, which was this: that when you did succeed, when you did outearn and outpace, when you did exceed all expectations, nothing around you really shifted. You still had to tiptoe around the fragility of a man, which was okay for the women who got to shop and drink martinis all day—this was their compensation; they had done their own negotiations—but was absolutely intolerable for anyone who was out there working and getting respect and becoming the person that others had to tiptoe around. That these men could be so delicate, that they could lack any inkling of self-examination when it came time to try to figure out why their women didn’t seem to be batshit enthusiastic over another night of bolstering and patting and fellating every insecurity out of them—this was the thing we’d find intolerable.
Taffy Brodesser-Akner (Fleishman Is in Trouble)
Part of the secret of success in life is to eat what you want.
Mark Twain
On average, at least 95 percent of what you need to know you learn on the job. This is true for doctors, lawyers, nurses, investment bankers, and everyone else.
Daniel Lapin (Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance)
If you would like to increase the amount of happiness you experience in life, here is one of the secrets: learn to enjoy the successes and joys of others.
Rick Warren (The Purpose Driven Life: What on Earth Am I Here For?)
It is truly ironic that a four-hundred tonne aluminium monster floats so effortlessly through the sky, and only the five-year-old thinks to say, "Wow!
Salma Farook (What Your Soul Already Knows)
Your mission as a trader is to filter only the very best trade setups, which is what successful traders often do.
Frank Miller (Secrets On Reversal Trading: Master Reversal Techniques In Less Than 3 days)
The first principle of success is desire - knowing what you want. Desire is the planting of your seed.
Robert Collier (The Secret of the Ages: The Master Code to Abundance and Achievement)
The secrets to joy, aren’t secrets at all. They aren’t being whispered. You are just not listening loudly enough to the wisdom of your inner voice.
Salma Farook (What Your Soul Already Knows)
Although it broke her heart to be away from Butterboy, the distance taught the queen a valuable lesson and a secret to success: When you can't have what you want, make the most out of what you have!
Chris Colfer (An Author's Odyssey (The Land of Stories, #5))
The future never takes care of itself; it is taken car of, shaped, molded, and colored by the present. Our todays are what our yesterdays made them; our tomorrows must inevitably be the product of our todays.
Dennis Kimbro (The Wealth Choice: Success Secrets of Black Millionaires)
Do you want to know what one of the secrets to achieving all of your goals is? You’ve got to be committed.
Steve Backley (The Champion in all of Us: 12 Rules for Success)
In our interview, Conan said something about the secret of his success: “Get yourself in a situation where you have no choice.” And that’s what I’m doing, because I had no choice.
Marc Maron (Attempting Normal)
Maybe I should let my faithful manservant answer the rest of your questions, since he seems to have all the answers." "I'm saving her time," Bodie replied. "She brings you a redhead, you'll give her grief. Look for women with class, Annabelle. That's most important. The sophisticated types who went to boarding schools and speak French. She has to be the real thing because he can spot a phony a mile away. And he likes them athletic." "Of course he does," she said dryly. "Athletic, domestic, gorgeous, brilliant, socially connected, and pathologically submissive. It'll be a snap." "You forgot hot." Heath smiled. "And defeatist thinking is for losers. If you want to be a success in this world, Annabelle, you need a positive attitude. Whatever the client wants, you get it for him. First rule of a successful business." "Uh-huh. What about career women?" "I don't see how that would work." "The kind of potential mate you're describing isn't going to be sitting around waiting for her prince to show up. She's heading a major corporation. In between those Victoria's Secret modeling gigs." He lifted an eyebrow. "Attitude, Annabelle. Attitude.
Susan Elizabeth Phillips (Match Me If You Can (Chicago Stars, #6))
Before Aryana took another bite of her blood-soaked steak, she again leaned forward and whispered to Dale, “Your initiation will be held in the secret underground chambers of this club.” Dale’s eyes went wide again. “I didn’t know there were underground chambers under the Mars Club.” Aryana displayed a devilish smile. “Well of course you didn’t know about it. It wouldn’t be a secret if just anyone knew about it. And that’s nothing compared to what will be revealed to you once you’ve shown your dedication and worth.” Dale smiled, and while lifting his snifter to take a sip of cognac, he said, “If the sky is the limit, count me in.
Jasun Ether (The Beasts of Success)
Contrary to what the naive view believes, Homo sapiens didn’t conquer the world because we are talented at turning information into an accurate map of reality. Rather, the secret of our success is that we are talented at using information to connect lots of individuals. Unfortunately, this ability often goes hand in hand with believing in lies, errors, and fantasies.
Yuval Noah Harari (Nexus: A Brief History of Information Networks from the Stone Age to AI)
EDMUND *Then with alcoholic talkativeness You've just told me some high spots in your memories. Want to hear mine? They're all connected with the sea. Here's one. When I was on the Squarehead square rigger, bound for Buenos Aires. Full moon in the Trades. The old hooker driving fourteen knots. I lay on the bowsprit, facing astern, with the water foaming into spume under me, the masts with every sail white in the moonlight, towering high above me. I became drunk with the beauty and signing rhythm of it, and for a moment I lost myself -- actually lost my life. I was set free! I dissolved in the sea, became white sails and flying spray, became beauty and rhythm, became moonlight and the ship and the high dim-starred sky! I belonged, without past or future, within peace and unity and a wild joy, within something greater than my own life, or the life of Man, to Life itself! To God, if you want to put it that way. Then another time, on the American Line, when I was lookout on the crow's nest in the dawn watch. A calm sea, that time. Only a lazy ground swell and a slow drowsy roll of the ship. The passengers asleep and none of the crew in sight. No sound of man. Black smoke pouring from the funnels behind and beneath me. Dreaming, not keeping looking, feeling alone, and above, and apart, watching the dawn creep like a painted dream over the sky and sea which slept together. Then the moment of ecstatic freedom came. the peace, the end of the quest, the last harbor, the joy of belonging to a fulfillment beyond men's lousy, pitiful, greedy fears and hopes and dreams! And several other times in my life, when I was swimming far out, or lying alone on a beach, I have had the same experience. Became the sun, the hot sand, green seaweed anchored to a rock, swaying in the tide. Like a saint's vision of beatitude. Like a veil of things as they seem drawn back by an unseen hand. For a second you see -- and seeing the secret, are the secret. For a second there is meaning! Then the hand lets the veil fall and you are alone, lost in the fog again, and you stumble on toward nowhere, for no good reason! *He grins wryly. It was a great mistake, my being born a man, I would have been much more successful as a sea gull or a fish. As it is, I will always be a stranger who never feels at home, who does not really want and is not really wanted, who can never belong, who must always be a a little in love with death! TYRONE *Stares at him -- impressed. Yes, there's the makings of a poet in you all right. *Then protesting uneasily. But that's morbid craziness about not being wanted and loving death. EDMUND *Sardonically The *makings of a poet. No, I'm afraid I'm like the guy who is always panhandling for a smoke. He hasn't even got the makings. He's got only the habit. I couldn't touch what I tried to tell you just now. I just stammered. That's the best I'll ever do, I mean, if I live. Well, it will be faithful realism, at least. Stammering is the native eloquence of us fog people.
Eugene O'Neill (Long Day’s Journey into Night)
evangelizing was what successful startup founders did in Silicon Valley. You didn’t change the world by being cynical.
John Carreyrou (Bad Blood: Secrets and Lies in a Silicon Valley Startup)
Listen to your music, and do what you know you have to do to feel whole, to feel complete, and to feel as if you’re fulfilling your destiny. You’ll never be at peace if you don’t get that music out and let it play. Let the world know why you’re here, and do it with passion.
Wayne W. Dyer (10 Secrets for Success and Inner Peace (Puffy Books))
We each have a unique path to walk in this life, and there is a reason that yours is unfolding the way that it is. Embrace your journey and look for the lessons. Believe in divine timing and know that what’s for you will not pass you.
Alwill Leyba Cara (Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur)
Years from now no one will remember all the extra projects you took on or your meticulously organized garage. What they—and you—will recall is the time you said no to a work assignment to take your kids to the science museum or when you ignored household chores to enjoy the sunset.
Valerie Young (The Secret Thoughts of Successful Women: And Men: Why Capable People Suffer from Impostor Syndrome and How to Thrive In Spite of It)
Wisdom is meant to be shared, so let’s start sharing what we’ve learned to make each other better. Let’s start building each other up. Let’s live up to our potential and start ruling the world.
Alwill Leyba Cara (Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur)
My body had never felt so small or so fragile. In one sense, it was a moment of ecstasy and I was comforted with soft, almost compassionate, encouragement. "Delicate," she said. The word imprinted on me like the cold before it. I was weak and going numb, but I was delicate. This is what I had wanted. I wanted to lose weight and retain some ounce of delicacy to resemble that of the spider-figured women I had seen in all those flashing images. Suddenly, the lack of strength displayed by my body was counterbalanced with a surging lease of mental satisfaction and might. As I lay in bed, buried under all my layers of clothes and bed sheets, the warmth still could not reach me. It was too late for that now and I didn’t care. I just wanted to sleep, basking in my success and enduring the cold until I could finally slip into a forgetful slumber.
Leanne Waters (My Secret Life)
Not being offended is a way of saying, “I have control over how I’m going to feel, and I choose to feel peaceful regardless of what I observe going on. When you feel offended, you’re practicing judgment. You judge someone else to be stupid, insensitive, rude, arrogant, inconsiderate, or foolish, and then you find yourself upset and offended by their conduct. What you may not realize is that when you judge another person, you do not define them. You define yourself as someone who needs to judge others.
Wayne W. Dyer (10 Secrets for Success and Inner Peace (Puffy Books))
Once you familiarize yourself with your tools, you should forget about them. It will only throw you off-balance. In all these ‘rolling shit into little balls’ types who spend hours of time and reams of paper saying nothing, literary masturbators, they concentrate on the vehicle more than what they want to produce. That impedes the end result and defeats the purpose. You must lose consciousness of the medium or mechanics to do the impossible. Like Nijinsky who explained how he gave the impression of hovering in mid-air – ‘I just pause when I get there.’ In a child-like way, real magicians innocently do the simplest thing. The objective is all they think about. I just want to make music the way I hear it. The ends justify the means, and the means become inconsequential.
Anton Szandor LaVey (The Secret Life of a Satanist: The Authorized Biography of Anton LaVey)
For my whole career in retail, I have stuck by one guiding principle. It’s a simple one, and I have repeated it over and over and over in this book until I’m sure you’re sick to death of it. But I’m going to say it again anyway: the secret of successful retailing is to give your customers what they want.
Sam Walton
Self-control is a better predictor of academic success than intelligence (take that, SATs), a stronger determinant of effective leadership than charisma (sorry, Tony Robbins), and more important for marital bliss than empathy (yes, the secret to lasting marriage may be learning how to keep your mouth shut). If
Kelly McGonigal (The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It)
I was only trying to survive,” she mumbled, as if it made any difference. It was no excuse to use against someone who had truly been trying to survive, and Damian had done so quite successfully since 1450. What right had she to say that it was hard?
Elaine White (Runaway Girl (The Secrets of Avelina Chronicles, #1))
But here’s the secret to success when you possess a much-larger-than-average-size cock. You can’t just wave it around like a big bat. You’ve got to treat it like a baseball manager does a closer. A cock with firepower is your secret weapon, and it’s worth its weight in gold if you know what to do with the rest of the lineup. Meaning, the dick should never be the star of the show. The woman’s name should be the one in lights, and you need to make her feel that way from start to finish. Warm her up right. Use all your tools—hands, fingers, mouth, tongue, words.
Lauren Blakely (Big Rock (Big Rock, #1))
Live this new way and the flood gates of abundance will open and pour over you more riches than you may have dreamed existed. Money, yes, lots of it, but what’s more important you’ll have peace. You’ll be in that wonderful minority who lead calm, cheerful successful lives. Start today. You have nothing to lose. But you have a life to win.
Earl Nightingale (The Strangest Secret)
It’s all about persevering and letting your passion drive you. When you have passion, you cannot fail. The world simply cannot reject anyone or anything that comes from a place of passion. Stay focused on what you love, keep going, and trust that those who are meant to get your message will.
Alwill Leyba Cara (Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur)
THE THREE BEES by Suzy Kassem A young boy once asked A wealthy beekeeper: “What is the secret of Your success?” The beekeeper simply smiled And replied: “To be successful, One has to be one of three bees: The queen bee, The hardest working bee, Or the bee that does not fit in. One success is inherited, And the next one is earned. While the last one is Self-sought, Self-served, And happens on its own Terms.” “And which bee are you?” Asked the boy. The beekeeper then wiped The sweat from his head And said: “The last may seem the riskiest, But the glory of achievement Is the most rewarding. Freedom always comes at a high cost, But only when you are Your own boss, Can you truly Afford it.” (Suzy Kassem Poetry)
Suzy Kassem (Rise Up and Salute the Sun: The Writings of Suzy Kassem)
Our ability to leave our physical bodies and travel to other places has been demonstrated in controlled laboratory experiments by researchers with good academic credentials. These include Charles Tart at the University of California in Davis, and Russell Targ and Harold Puthoff at the Stanford Reesearch Institute. Russell Targ's research of "remote viewing" involves two people. The "viewer" stays in a carefully controlled laboratory environment while a "beacon" person is located somewhere outside that vicinity. A computer then selects a location that is unknown to the viewer. The beacon person is secretly notified where he or she is to go, based on the computer's random selection of a site. After the beacon person gets to the site, the viewer is asked to describe what the beacon person is seeing. The distance between the beacon person and the viewer appears to have no significant effect on the viewer's ability to accurately describe the site; the distance between them can be a few blocks or many thousand miles. In several successful attempts, a Soviet psychic not only accurately described the location of Targ's associate Keith Harary who acted as a beacon, he also described what Harary would see at the next computer-selected site--even before he got there or knew what he would see!
Stanislav Grof (The Holotropic Mind: The Three Levels of Human Consciousness and How They Shape Our Lives)
But on another, more potent level, the work of horror really is a dance—a moving, rhythmic search. And what it’s looking for is the place where you, the viewer or the reader, live at your most primitive level. The work of horror is not interested in the civilized furniture of our lives. Such a work dances through these rooms which we have fitted out one piece at a time, each piece expressing—we hope!—our socially acceptable and pleasantly enlightened character. It is in search of another place, a room which may sometimes resemble the secret den of a Victorian gentleman, sometimes the torture chamber of the Spanish Inquisition . . . but perhaps most frequently and most successfully, the simple and brutally plain hole of a Stone Age cave-dweller. Is horror art? On this second level, the work of horror can be nothing else; it achieves the level of art simply because it is looking for something beyond art, something that predates art: it is looking for what I would call phobic pressure points. The good horror tale will dance its way to the center of your life and find the secret door to the room you believed no one but you knew of—as both Albert Camus and Billy Joel have pointed out. The Stranger makes us nervous . . . but we love to try on his face in secret.
Stephen King (Danse Macabre)
A young man asked Socrates the secret to success. Socrates told the young man to meet him near the river the next morning. They met and Socrates asked the young man to walk with him toward the river. When the water got up to their necks, Socrates took the young man by surprise and pushed him under the water. The boy struggled to get out but Socrates kept him there. When the boy started turning blue, Socrates raised the boy’s head out of the water. The first thing the boy did was to take a deep breath of air. Socrates asked, “What did you want the most when you were under water?” The boy replied, “Air.” Socrates said, “That is the secret to success. When you want success as badly as you wanted air underwater, you will have it.” There is no other secret. This is called the burning desire.
Shiv Khera (You Can Win: A Step-by-Step Tool for Top Achievers)
The answer was obvious. Life had no meaning. On the earth, satellite of a star speeding through space, living things had arisen under the influence of conditions which were part of the planet's history; and as there had been a beginning of life upon it so, under the influence of other conditions, there would be an end: man, no more significant than other forms of life, had come not as the climax of creation but as a physical reaction to the environment. Philip remembered the story of the Eastern King who, desiring to know the history of man, was brought by a sage five hundred volumes; busy with affairs of state, he bade him go and condense it; in twenty years the sage returned and his history now was in no more than fifty volumes, but the King, too old then to read so many ponderous tomes, bade him go and shorten it once more; twenty years passed again and the sage, old and gray, brought a single book in which was the knowledge the King had sought; but the King lay on his death-bed, and he had no time to read even that; and then the sage gave him the history of man in a single line; it was this: he was born, he suffered, and he died. There was no meaning in life, and man by living served no end. It was immaterial whether he was born or not born, whether he lived or ceased to live. Life was insignificant and death without consequence. Philip exulted, as he had exulted in his boyhood when the weight of a belief in God was lifted from his shoulders: it seemed to him that the last burden of responsibility was taken from him; and for the first time he was utterly free. His insignificance was turned to power, and he felt himself suddenly equal with the cruel fate which had seemed to persecute him; for, if life was meaningless, the world was robbed of its cruelty. What he did or left undone did not matter. Failure was unimportant and success amounted to nothing. He was the most inconsiderate creature in that swarming mass of mankind which for a brief space occupied the surface of the earth; and he was almighty because he had wrenched from chaos the secret of its nothingness.
W. Somerset Maugham (Of Human Bondage)
More than 2,000 books are dedicated to how Warren Buffett built his fortune. Many of them are wonderful. But few pay enough attention to the simplest fact: Buffett’s fortune isn’t due to just being a good investor, but being a good investor since he was literally a child. As I write this Warren Buffett’s net worth is $84.5 billion. Of that, $84.2 billion was accumulated after his 50th birthday. $81.5 billion came after he qualified for Social Security, in his mid-60s. Warren Buffett is a phenomenal investor. But you miss a key point if you attach all of his success to investing acumen. The real key to his success is that he’s been a phenomenal investor for three quarters of a century. Had he started investing in his 30s and retired in his 60s, few people would have ever heard of him. Consider a little thought experiment. Buffett began serious investing when he was 10 years old. By the time he was 30 he had a net worth of $1 million, or $9.3 million adjusted for inflation.16 What if he was a more normal person, spending his teens and 20s exploring the world and finding his passion, and by age 30 his net worth was, say, $25,000? And let’s say he still went on to earn the extraordinary annual investment returns he’s been able to generate (22% annually), but quit investing and retired at age 60 to play golf and spend time with his grandkids. What would a rough estimate of his net worth be today? Not $84.5 billion. $11.9 million. 99.9% less than his actual net worth. Effectively all of Warren Buffett’s financial success can be tied to the financial base he built in his pubescent years and the longevity he maintained in his geriatric years. His skill is investing, but his secret is time. That’s how compounding works. Think of this another way. Buffett is the richest investor of all time. But he’s not actually the greatest—at least not when measured by average annual returns.
Morgan Housel (The Psychology of Money)
We have a predator that came from the depths of the cosmos and took over the rule of our lives. Human beings are its prisoners. The Predator is our lord and master. It has rendered us docile, helpless. If we want to protest, it suppresses our protest. If we want to act independently, it demands that we don't do so... I have been beating around the bush all this time, insinuating to you that something is holding us prisoner. Indeed we are held prisoner! "This was an energetic fact for the sorcerers of ancient Mexico ... They took us over because we are food for them, and they squeeze us mercilessly because we are their sustenance. just as we rear chickens in chicken coops, the predators rear us in human coops, humaneros. Therefore, their food is always available to them." "No, no, no, no," [Carlos replies] "This is absurd don Juan. What you're saying is something monstrous. It simply can't be true, for sorcerers or for average men, or for anyone." "Why not?" don Juan asked calmly. "Why not? Because it infuriates you? ... You haven't heard all the claims yet. I want to appeal to your analytical mind. Think for a moment, and tell me how you would explain the contradictions between the intelligence of man the engineer and the stupidity of his systems of beliefs, or the stupidity of his contradictory behaviour. Sorcerers believe that the predators have given us our systems of belief, our ideas of good and evil, our social mores. They are the ones who set up our hopes and expectations and dreams of success or failure. They have given us covetousness, greed, and cowardice. It is the predators who make us complacent, routinary, and egomaniacal." "'But how can they do this, don Juan? [Carlos] asked, somehow angered further by what [don Juan] was saying. "'Do they whisper all that in our ears while we are asleep?" "'No, they don't do it that way. That's idiotic!" don Juan said, smiling. "They are infinitely more efficient and organized than that. In order to keep us obedient and meek and weak, the predators engaged themselves in a stupendous manoeuvre stupendous, of course, from the point of view of a fighting strategist. A horrendous manoeuvre from the point of view of those who suffer it. They gave us their mind! Do you hear me? The predators give us their mind, which becomes our mind. The predators' mind is baroque, contradictory, morose, filled with the fear of being discovered any minute now." "I know that even though you have never suffered hunger... you have food anxiety, which is none other than the anxiety of the predator who fears that any moment now its manoeuvre is going to be uncovered and food is going to be denied. Through the mind, which, after all, is their mind, the predators inject into the lives of human beings whatever is convenient for them. And they ensure, in this manner, a degree of security to act as a buffer against their fear." "The sorcerers of ancient Mexico were quite ill at ease with the idea of when [the predator] made its appearance on Earth. They reasoned that man must have been a complete being at one point, with stupendous insights, feats of awareness that are mythological legends nowadays. And then, everything seems to disappear, and we have now a sedated man. What I'm saying is that what we have against us is not a simple predator. It is very smart, and organized. It follows a methodical system to render us useless. Man, the magical being that he is destined to be, is no longer magical. He's an average piece of meat." "There are no more dreams for man but the dreams of an animal who is being raised to become a piece of meat: trite, conventional, imbecilic.
Carlos Castaneda (The Active Side of Infinity)
How to be at peace now? By making peace with the present moment. The present moment is the field on which the game of life happens. It cannot happen anywhere else. Once you have made peace with the present moment, see what happens, what you can do or choose to do, or rather what life does through you. There are three words that convey the secret of the art of living, the secret of all success and happiness: One With Life. Being one with life is being one with Now. You then realize that you don’t live your life, but life lives you. Life is the dancer, and you are the dance. The ego loves its resentment of reality. What is reality? Whatever is. Buddha called it tatata—the suchness of life, which is no more than the suchness of this moment. Opposition toward that suchness is one of the main features of the ego. It creates the negativity that the ego thrives on, the unhappiness that it loves. In this way, you make yourself and others suffer and don’t even know that you are doing it, don’t know that you are creating hell on earth.
Eckhart Tolle (A New Earth: Awakening to Your Life's Purpose)
How to be at peace now? By making peace with the present moment. The present moment is the field on which the game of life happens. It cannot happen anywhere else. Once you have made peace with the present moment, see what happens, what you can do or choose to do, or rather what life does through you. There are three words that convey the secret of the art of living, the secret of all success and happiness: One With Life. Being one with life is being one with Now.
Eckhart Tolle (A New Earth: Create a Better Life)
This is a different way of thinking about human beings," Pentland says. "Individuals aren't really individuals. They're more like musicians in a jazz quartet, forming a web of unconscious actions and reactions to complement others in the group. You don't look at the informational content of the messages; you look at patterns that show how the message is being sent. Those patterns contain many signals that tell us about the relationship and what's really going on beneath the surface.
Daniel Coyle (The Culture Code: The Secrets of Highly Successful Groups)
He leaned in and kissed her. The world didn’t stop dead on its axis. Nothing fell from the sky. It was a gentle meeting of flesh, not a melding of souls. Yet the taste of her lips was everything he remembered, and more. Without moving a muscle—without batting an eyelash—she managed to take ten years of simmering frustration and dissolve them as if they were nothing more than a spoonful of sugar in a pot of hot water. He straightened. A series of expressions tripped across her face in rapid succession. He caught shellshock, bemusement, and then a faint trace of…sadness. Definitely not one-sided. But not what he’d been looking for, either.
Paula Altenburg (Her Secret Love (Secrets of Cherry Lake, #3))
You go out into your world, and try and find the things that will be useful to you. Your weapons. Your tools. Your charms. You find a record, or a poem, or a picture of a girl that you pin to the wall and go, "Her. I'll try and be her. I'll try and be her - but here." You observe the way others walk, and talk, and you steal little bits of them - you collage yourself out of whatever you can get your hands on. You are like the robot Johnny 5 in Short Circuit, crying, "More input! More input for Johnny 5! as you rifle through books and watch films and sit in front of the television, trying to guess which of these things that you are watching - Alexis Carrington Colby walking down a marble staircase; Anne of Green Gables holding her shoddy suitcase; Cathy wailing on the moors; Courtney Love wailing in her petticoat; Dorothy Parker gunning people down; Grace Jones singing "Slave to the Rhythm" - you will need when you get out there. What will be useful. What will be, eventually, you? And you will be quite on your own when you do all this. There is no academy where you can learn to be yourself; there is no line manager slowly urging you toward the correct answer. You are midwife to yourself, and will give birth to yourself, over and over, in dark rooms, alone. And some versions of you will end in dismal failure - many prototypes won't even get out the front door, as you suddenly realize that no, you can't style-out an all-in-one gold bodysuit and a massive attitude problem in Wolverhampton. Others will achieve temporary success - hitting new land-speed records, and amazing all around you, and then suddenly, unexpectedly exploding, like the Bluebird on Coniston Water. But one day you'll find a version of you that will get you kissed, or befriended, or inspired, and you will make your notes accordingly, staying up all night to hone and improvise upon a tiny snatch of melody that worked. Until - slowly, slowly - you make a viable version of you, one you can hum every day. You'll find the tiny, right piece of grit you can pearl around, until nature kicks in, and your shell will just quietly fill with magic, even while you're busy doing other things. What your nature began, nature will take over, and start completing, until you stop having to think about who you'll be entirely - as you're too busy doing, now. And ten years will pass without you even noticing. And later, over a glass of wine - because you drink wine now, because you are grown - you will marvel over what you did. Marvel that, at the time, you kept so many secrets. Tried to keep the secret of yourself. Tried to metamorphose in the dark. The loud, drunken, fucking, eyeliner-smeared, laughing, cutting, panicking, unbearably present secret of yourself. When really you were about as secret as the moon. And as luminous, under all those clothes.
Caitlin Moran (How to Build a Girl (How to Build a Girl, #1))
There are probably no pure races but only races that have become pure, even these being extremely rare. What is normal is crossed races, in which, together with a disharmony of physical features (when eye and mouth do not correspond with one another, for example), there must always go a disharmony of habits and value-concepts. (Livingstone¹¹³ heard someone say: 'God created white and black men but the Devil Created the half-breeds.') Crossed races always mean at the same time crossed cultures, crossed moralities: they are usually more evil, crueller, more restless. Purity is the final result of countless adaptations, absorptions and secretions, and progress towards purity is evidenced in the fact that the energy available to a race is increasingly restricted to individual selected functions, while previously it was applied to too many and often contradictory things: such a restriction will always seem to be an impoverishment and should be assessed with consideration and caution. In the end, however, if the process of purification is successful, all that energy formerly expended in the struggle of the dissonant qualities with one another will stand at the command of the total organism: which is why races that have become pure have always also become stronger and more beautiful. The Greeks offer us the model of a race and culture that has become pure: and hopefully we shall one day also achieve a pure European race and culture.
Friedrich Nietzsche
All this is the more maddening, as Edward Shils has pointed out, in a populistic culture which has always set a premium on government by the common man and through the common judgement and which believes deeply in the sacred character of publicity. Here the politician expresses what a large part of the public feels. The citizen cannot cease to need or to be at the mercy of experts, but he can achieve a kind of revenge by ridiculing the wild-eyed professor, the irresponsible brain truster, or the mad scientist, and by applauding the politicians as the pursue the subversive teacher, the suspect scientist, or the allegedly treacherous foreign-policy adviser. There has always been in our national experience a type of mind which elevates hatred to a kind of creed; for this mind, group hatreds take a place in politics similar to the class struggle in some other modern societies. Filled with obscure and ill-directed grievances and frustrations, with elaborate hallucinations about secrets and conspiracies, groups of malcontents have found scapegoats at various times in Masons or abolitionists, Catholics, Mormons, or Jews, Negroes, or immigrants, the liquor interests or the international bankers. In the succession of scapegoats chosen by the followers of this tradition of Know-Nothingism, the intelligentsia have at last in our time found a place.
Richard Hofstadter (Anti-Intellectualism in American Life)
If you choose the right people with the right values and remain in sync with them, you will play beautiful jazz together. If you choose the wrong people, you will all go over the waterfall together. Steve Jobs, who everyone thought was the secret to Apple’s success, said, “The secret to my success is that we’ve gone to exceptional lengths to hire the best people in the world.” I explain this concept in the next chapter, Remember That the WHO Is More Important than the WHAT. Anyone who runs a successful organization will tell you the same.
Ray Dalio (Principles: Life and Work)
Don’t strive to be a well-rounded leader. Instead, discover your zone and stay there. Then delegate everything else. Admitting a weakness is a sign of strength. Acknowledging weakness doesn’t make a leader less effective. Everybody in your organization benefits when you delegate responsibilities that fall outside your core competency. Thoughtful delegation will allow someone else in your organization to shine. Your weakness is someone’s opportunity. Leadership is not always about getting things done “right.” Leadership is about getting things done through other people. The people who follow us are exactly where we have led them. If there is no one to whom we can delegate, it is our own fault. As a leader, gifted by God to do a few things well, it is not right for you to attempt to do everything. Upgrade your performance by playing to your strengths and delegating your weaknesses. There are many things I can do, but I have to narrow it down to the one thing I must do. The secret of concentration is elimination. Devoting a little of yourself to everything means committing a great deal of yourself to nothing. My competence in these areas defines my success as a pastor. A sixty-hour workweek will not compensate for a poorly delivered sermon. People don’t show up on Sunday morning because I am a good pastor (leader, shepherd, counselor). In my world, it is my communication skills that make the difference. So that is where I focus my time. To develop a competent team, help the leaders in your organization discover their leadership competencies and delegate accordingly. Once you step outside your zone, don’t attempt to lead. Follow. The less you do, the more you will accomplish. Only those leaders who act boldly in times of crisis and change are willingly followed. Accepting the status quo is the equivalent of accepting a death sentence. Where there’s no progress, there’s no growth. If there’s no growth, there’s no life. Environments void of change are eventually void of life. So leaders find themselves in the precarious and often career-jeopardizing position of being the one to draw attention to the need for change. Consequently, courage is a nonnegotiable quality for the next generation leader. The leader is the one who has the courage to act on what he sees. A leader is someone who has the courage to say publicly what everybody else is whispering privately. It is not his insight that sets the leader apart from the crowd. It is his courage to act on what he sees, to speak up when everyone else is silent. Next generation leaders are those who would rather challenge what needs to change and pay the price than remain silent and die on the inside. The first person to step out in a new direction is viewed as the leader. And being the first to step out requires courage. In this way, courage establishes leadership. Leadership requires the courage to walk in the dark. The darkness is the uncertainty that always accompanies change. The mystery of whether or not a new enterprise will pan out. The reservation everyone initially feels when a new idea is introduced. The risk of being wrong. Many who lack the courage to forge ahead alone yearn for someone to take the first step, to go first, to show the way. It could be argued that the dark provides the optimal context for leadership. After all, if the pathway to the future were well lit, it would be crowded. Fear has kept many would-be leaders on the sidelines, while good opportunities paraded by. They didn’t lack insight. They lacked courage. Leaders are not always the first to see the need for change, but they are the first to act. Leadership is about moving boldly into the future in spite of uncertainty and risk. You can’t lead without taking risk. You won’t take risk without courage. Courage is essential to leadership.
Andy Stanley (Next Generation Leader: 5 Essentials for Those Who Will Shape the Future)
KEYS TO WARFARE The world is full of people looking for a secret formula for success and power. They do not want to think on their own; they just want a recipe to follow. They are attracted to the idea of strategy for that very reason. In their minds strategy is a series of steps to be followed toward a goal. They want these steps spelled out for them by an expert or a guru. Believing in the power of imitation, they want to know exactly what some great person has done before. Their maneuvers in life are as mechanical as their thinking. To separate yourself from such a crowd, you need to get rid of a common misconception: the essence of strategy is not to carry out a brilliant plan that proceeds in steps; it is to put yourself in situations where you have more options than the enemy does. Instead of grasping at Option A as the single right answer, true strategy is positioning yourself to be able to do A, B, or C depending on the circumstances. That is strategic depth of thinking, as opposed to formulaic thinking.
Robert Greene (The 33 Strategies Of War (The Modern Machiavellian Robert Greene Book 1))
Strike experienced a moment of pure clarity: he would never make it out of here, would never rise above his current position as Rodney’s lieutenant, because all the intelligence and prudence and vision came to nothing if it wasn’t tempered and supported by a certain blindness, an oblivious animal will that Rodney had, that he, Strike, did not have. Rodney would survive all this not because of his guts or his brains, but because he understood that there was no real life out here on the street, no real lives other than his own, and that what really mattered was coming first in all things, in all ways and at all costs.
Richard Price (Clockers)
War -- is a last ditch moral nightmare. People begin worshiping a mysterious slouching beast, following after, bowing down, offering gifts, making much of zero; and worse. Love of death, idolatry, fear of life; that roughshod trek of war and warmakers throughout the world, hand in hand with death. Long live death! They wouldn't worship it if they weren't in love. Or if they weren't in fear. The second being a state of devouring, at least, as the first. I think the clue is the second masquerading as the first -- just as the beast is the ape of god; to do some thing successfully, you have to, above all, hide what your up to. In this way fear can ape love. Death can demand a tribute owed to life, the ape can play God. Such reflections are of course ill at ease by some: those to whom the state is a given, the church is a given, Western culture a given, war a given, consumerism a given, paying taxes a given. All the neat slots of existence into which one fits, birth to death and every point in between. Nothing to be created, no one to be responsible to, nothing to risk, no objections to lodge. Life is a mechanical horizontal sidewalk, of the kind you sometimes ride at airports between buildings. One is carried along, a zonked spectator... Every nation-state tends towards the imperial -- that is the point. Through banks, armies, secret police propaganda courts and jails, treaties, taxes, laws and orders, myths of civil obedience, assumptions of civic virtue at the top. Still it should be said of the political left, we expect something better. And correctly. We put more trust in those who show a measure of compassion, who denounce the hideous social arrangements that make war inevitable and human desire omnipresent; which fosters corporate selfishness, panders to appetites and disorder, waste the earth.
Daniel Berrigan
There had been a time in high school, see, when I wrestled with the possibility that I might be gay, a torturous six-month culmination of years of unpopularity and girllessness. At night I lay in bed and cooly informed myself that I was gay and that I had better get used to it. The locker room became a place of torment, full of exposed male genitalia that seemed to taunt me with my failure to avoid glancing at them, for a fraction of a second that might have seemed accidental but was, I recognized, a bitter symptom of my perversion. Bursting with typical fourteen-year-old desire, I attempted to focus it in succession on the thought of every boy I knew, hoping to find some outlet for my horniness, even if it had to be perverted, secret, and doomed to disappointment. Without exception these attempts failed to produce anything but bemusement, if not actual disgust. This crisis of self-esteem had been abruptly dispelled by the advent of Julie Lefkowitz, followed swiftly by her sister Robin, and then Sharon Horne and little Rose Fagan and Jennifer Schaeffer; but I never forgot my period of profound sexual doubt. Once in a while I would meet an enthralling man who shook, dimly but perceptibley, the foundations laid by Julie Lefkowitz, and I would wonder, just for a moment, by what whim of fate I had decided that I was not a homosexual.
Michael Chabon (The Mysteries of Pittsburgh)
here are the main lessons to make each challenge into a source of growth. 1. Don’t avoid conflict, which is your family’s opportunity to learn and grow if you understand where it originates and manage it appropriately. 2. You naturally think compatibility is key to relationship success, and difference brings conflict. In truth, you need enough compatibility to function, but not all that much. What you really need is complementarity to complete you as a person. 3. The culture of a family can get sick from the virus of negativity. This is a basic emotional-management issue, but applied to a group instead of to you as an individual. 4. The secret weapon in all families is forgiveness. Almost all unresolved conflict comes down to unresolved resentment, so a practice of forgiving each other explicitly and implicitly is extremely important. 5. Explicit forgiveness and almost all difficult communication require a policy of honesty. When families withhold the truth, they cannot be close.
Arthur C. Brooks (Build the Life You Want: The Art and Science of Getting Happier)
Often, our relationships become an unrealized quest for what is perfect, unfettered, and free of flaws. We expect our partners, spouses, and our friends to avoid missteps and to be magical mind readers. These secret expectations play a sinister part in many of the great tragedies of our lives: failed marriages, dissipated dreams, abandoned careers, outcast family, deserted children, and discarded friendships. We readily forget what we once knew as children: our flaws are not only natural but integral to our beings. They are interwoven into our soul’s DNA and yet we continually reject the crooked, wrinkled, mushy parts of our life rather than embrace them as the very essence of our beings. I once believed that aiming for perfection would land me in the realm of excellence. This, however, may not be the trajectory of how things happen. In fact, the pursuit of perfection may be the biggest obstacle to becoming whole. It seems essential to value hard work and determination and yet recognize that the road to excellence is littered with mistakes and subsequent lessons. Imperfection and excellence are intertwined. There is joy in our pain, strength in weakness, courage in compassion, and power in forgiveness.
Ann Brasco
Pattern recognition is so basic that the brain's pattern detection modules and its reward circuitry became inextricably linked. Whenever we successfully detect a pattern-or think we detect a pattern-the neurotransmitters responsible for sensations of pleasure squirt through our brains. If a pattern has repeated often enough and successfully enough in the past, the neurotransmitter release occurs in response to the mere presence of suggestive cues, long before the expected outcome of that pattern actually occurs. Like the study participants who reported seeing regular sequences in random stimuli, we will use alomst any pretext to get our pattern recognition kicks. Pattern recognition is the most primitive form of analogical reasoning, part of the neural circuitry for metaphor. Monkeys, rodents, and birds recognize patterns, too. What distinguishes humans from other species, though, is that we have elevated pattern recognition to an art. "To understand," the philosopher Isaiah Berlin observed, "is to perceive patterns." Metaphor, however, is not the mere detection of patterns; it is the creation of patterns, too. When Robert Frost wrote, "A bank is a place where they lend you an umbrella in fair weather and ask for it back when it begins to rain" his brain created a pattern connecting umbrellas to banks, a pattern retraced every time someone else reads this sentence. Frost believed passionately that an understanding of metaphor was essential not just to survival in university literature courses but also to survival in daily life.
James Geary (I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World)
I was very fond of strange stories when I was a child. In my village-school days, I used to buy stealthily popular novels and historical recitals. Fearing that my father and my teacher might punish me for this and rob me of these treasures, I carefully hid them in secret places where I could enjoy them unmolested. As I grew older, my love for strange stories became even stronger, and I learned of things stranger than what I had read in my childhood. When I was in my thirties, my memory was full of these stories accumulated through years of eager seeking. l have always admired such writers of the T'ang Dynasty as Tuan Ch'eng-shih [author of the Yu-yang tsa-tsu] and Niu Sheng [author of the Hsuan-kuai lu]. Who wrote short stories so excellent in portrayal of men and description of things. I often had the ambition to write a book (of stories) which might be compared with theirs. But I was too lazy to write, and as my laziness persisted, I gradually forgot most of the stories which I had learned. Now only these few stories, less than a score, have survived and have so successfully battled against my laziness that they are at last written down. Hence this Book of Monsters. I have sometimes laughingly said to myself that it is not I who have found these ghosts and monsters, but they, the monstrosities themselves, which have found me! ... Although my book is called a book or monsters, it is not confined to them: it also records the strange things of the human world and sometimes conveys a little bit of moral lesson.
Wu Cheng'en
Gone as usual in the morning, and me left behind and naked, inner thighs lightly scaled with the dried spoor of our lovemaking: she liked to stay on top afterward and let the juice run down, and I liked whatever she liked. Imagining in the shower that I could smell her still, the angular scent of those secret bones, had she always smelled so fierce and so good? Recalling those gone times, old memories lit by the fire of the new, I did not this time wonder how long it would last; I was too smart for that now. Take what you get, and don’t think. Of course it could never be that easy, but there were moments, like now, that I could successfully pretend that it was, and I had no inclination to try to peer past those moments. I’m not one who wants to know the future: at the best it spoils the present, with longing or dismay, and at the worst, well. Who really wants to find out how tight the sling is, for your own very personal ass, who wants to know how deep the shit will really be? Not you. Not me either. Because it’s rarely bliss saved up, is it, when you finally get there. I’ll take my now, waking with a lover’s scent on me, around me, take my hopes before they’re maybe tragedy; a good morning is still a good morning, even if it leads to apocalypse at night.
Kathe Koja (The Cipher)
The case I’ve presented in this book suggests that humans are undergoing what biologists call a major transition. Such transitions occur when less complex forms of life combine in some way to give rise to more complex forms. Examples include the transition from independently replicating molecules to replicating packages called chromosomes or, the transition from different kinds of simple cells to more complex cells in which these once-distinct simple cell types came to perform critical functions and become entirely mutually interdependent, such as the nucleus and mitochondria in our own cells. Our species’ dependence on cumulative culture for survival, on living in cooperative groups, on alloparenting and a division of labor and information, and on our communicative repertoires mean that humans have begun to satisfy all the requirements for a major biological transition. Thus, we are literally the beginnings of a new kind of animal.1 By contrast, the wrong way to understand humans is to think that we are just a really smart, though somewhat less hairy, chimpanzee. This view is surprisingly common. Understanding how this major transition is occurring alters how we think about the origins of our species, about the reasons for our immense ecological success, and about the uniqueness of our place in nature. The insights generated alter our understandings of intelligence, faith, innovation, intergroup competition, cooperation, institutions, rituals, and the psychological differences between populations. Recognizing that we are a cultural species means that, even in the short run (when genes don’t have enough time to change), institutions, technologies, and languages are coevolving with psychological biases, cognitive abilities, emotional responses, and preferences. In the longer run, genes are evolving to adapt to these culturally constructed worlds, and this has been, and is now, the primary driver of human genetic evolution. Figure 17.1.
Joseph Henrich (The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter)
There is the type of man who has great contempt for "immediacy," who tries to cultivate his interiority, base his pride on something deeper and inner, create a distance between himself and the average man. Kierkegaard calls this type of man the "introvert." He is a little more concerned with what it means to be a person, with individuality and uniqueness. He enjoys solitude and withdraws periodically to reflect, perhaps to nurse ideas about his secret self, what it might be. This, after all is said and done, is the only real problem of life, the only worthwhile occupation preoccupation of man: What is one's true talent, his secret gift, his authentic vocation? In what way is one truly unique, and how can he express this uniqueness, give it form, dedicate it to something beyond himself? How can the person take his private inner being, the great mystery that he feels at the heart of himself, his emotions, his yearnings, and use them to live more distinctively, to enrich both himself and mankind with the peculiar quality of his talent? In adolescence, most of us throb with this dilemma, expressing it either with words and thoughts or with simple numb pain and longing. But usually life suck us up into standardized activities. The social hero-system into which we are born marks out paths for our heroism, paths to which we conform, to which we shape ourselves so that we can please others, become what they expect us to be. And instead of working our inner secret we gradually cover it over and forget it, while we become purely external men, playing successfully the standardized hero-game into which we happen to fall by accident, by family connection, by reflex patriotism, ro by the simple need to eat and the urge to procreate.
Ernest Becker (The Denial of Death)
If you need to visualize the soul, think of it as a cross between a wolf howl, a photon, and a dribble of dark molasses. But what it really is, as near as I can tell, is a packet of information. It’s a program, a piece of hyperspatial software designed explicitly to interface with the Mystery. Not a mystery, mind you, the Mystery. The one that can never be solved. To one degree or another, everybody is connected to the Mystery, and everybody secretly yearns to expand the connection. That requires expanding the soul. These things can enlarge the soul: laughter, danger, imagination, meditation, wild nature, passion, compassion, psychedelics, beauty, iconoclasm, and driving around in the rain with the top down. These things can diminish it: fear, bitterness, blandness, trendiness, egotism, violence, corruption, ignorance, grasping, shining, and eating ketchup on cottage cheese. Data in our psychic program is often nonlinear, nonhierarchical, archaic, alive, and teeming with paradox. Simply booting up is a challenge, if not for no other reason than that most of us find acknowledging the unknowable and monitoring its intrusions upon the familiar and mundane more than a little embarrassing. But say you’ve inflated your soul to the size of a beach ball and it’s soaking into the Mystery like wine into a mattress. What have you accomplished? Well, long term, you may have prepared yourself for a successful metamorphosis, an almost inconceivable transformation to be precipitated by your death or by some great worldwide eschatological whoopjamboreehoo. You may have. No one can say for sure. More immediately, by waxing soulful you will have granted yourself the possibility of ecstatic participation in what the ancients considered a divinely animated universe. And on a day to day basis, folks, it doesn’t get any better than that.
–Tom Robbins, from “You gotta have soul”, Esquire, October 1993
Ah, I believe Schacht. Only too willingly; that’s to say, I think what he says is absolutely true, for the world is incomprehensibly crass, tyrannical, moody, and cruel to sickly and sensitive people. Well, Schacht will stay here for the time being. We laughed at him a bit, when he arrived, that can’t be helped either, Schacht is young and after all can’t be allowed to think there are special degrees, advantages, methods, and considerations for him. He has now had his first disappointment, and I’m convinced that he’ll have twenty disappointments, one after the other. Life with its savage laws is in any case for certain people a succession of discouragements and terrifying bad impressions. People like Schacht are born to feel and suffer a continuous sense of aversion. He would like to admit and welcome things, but he just can’t. Hardness and lack of compassion strike him with tenfold force, he just feels them more acutely. Poor Schacht. He’s a child and he should be able to revel in melodies and bed himself in kind, soft, carefree things. For him there should be secret splashings and birdsong. Pale and delicate evening clouds should waft him away in the kingdom of Ah, What’s Happening to Me? His hands are made for light gestures, not for work. Before him breezes should blow, and behind him sweet, friendly voices should be whispering. His eyes should be allowed to remain blissfully closed, and Schacht should be allowed to go quietly to sleep again, after being wakened in the morning in the warm, sensuous cushions. For him there is, at root, no proper activity, for every activity is for him, the way he is, improper, unnatural, and unsuitable. Compared with Schacht I’m the trueblue rawboned laborer. Ah, he’ll be crushed, and one day he’ll die in a hospital. or he’ll perish, ruined in body and soul, inside one of our modern prisons.
Robert Walser (Jakob von Gunten)
New Rule: Americans must realize what makes NFL football so great: socialism. That's right, the NFL takes money from the rich teams and gives it to the poorer one...just like President Obama wants to do with his secret army of ACORN volunteers. Green Bay, Wisconsin, has a population of one hundred thousand. Yet this sleepy little town on the banks of the Fuck-if-I-know River has just as much of a chance of making it to the Super Bowl as the New York Jets--who next year need to just shut the hell up and play. Now, me personally, I haven't watched a Super Bowl since 2004, when Janet Jackson's nipple popped out during halftime. and that split-second glimpse of an unrestrained black titty burned by eyes and offended me as a Christian. But I get it--who doesn't love the spectacle of juiced-up millionaires giving one another brain damage on a giant flatscreen TV with a picture so real it feels like Ben Roethlisberger is in your living room, grabbing your sister? It's no surprise that some one hundred million Americans will watch the Super Bowl--that's forty million more than go to church on Christmas--suck on that, Jesus! It's also eighty-five million more than watched the last game of the World Series, and in that is an economic lesson for America. Because football is built on an economic model of fairness and opportunity, and baseball is built on a model where the rich almost always win and the poor usually have no chance. The World Series is like The Real Housewives of Beverly Hills. You have to be a rich bitch just to play. The Super Bowl is like Tila Tequila. Anyone can get in. Or to put it another way, football is more like the Democratic philosophy. Democrats don't want to eliminate capitalism or competition, but they'd like it if some kids didn't have to go to a crummy school in a rotten neighborhood while others get to go to a great school and their dad gets them into Harvard. Because when that happens, "achieving the American dream" is easy for some and just a fantasy for others. That's why the NFL literally shares the wealth--TV is their biggest source of revenue, and they put all of it in a big commie pot and split it thirty-two ways. Because they don't want anyone to fall too far behind. That's why the team that wins the Super Bowl picks last in the next draft. Or what the Republicans would call "punishing success." Baseball, on the other hand, is exactly like the Republicans, and I don't just mean it's incredibly boring. I mean their economic theory is every man for himself. The small-market Pittsburgh Steelers go to the Super Bowl more than anybody--but the Pittsburgh Pirates? Levi Johnston has sperm that will not grow and live long enough to see the Pirates in a World Series. Their payroll is $40 million; the Yankees' is $206 million. The Pirates have about as much chance as getting in the playoffs as a poor black teenager from Newark has of becoming the CEO of Halliburton. So you kind of have to laugh--the same angry white males who hate Obama because he's "redistributing wealth" just love football, a sport that succeeds economically because it does just that. To them, the NFL is as American as hot dogs, Chevrolet, apple pie, and a second, giant helping of apple pie.
Bill Maher (The New New Rules: A Funny Look At How Everybody But Me Has Their Head Up Their Ass)
Thieving was not a sheer absurdity. It was a form of human industry, perverse indeed, but still an industry exercised in an industrious world; it was work undertaken for the same reason as the work in potteries, in coal mines, in fields, in tool-grinding shops. It was labour, whose practical difference from the other forms of labour consisted in the nature of its risk, which did not lie in ankylosis, or lead poisoning, or fire-damp, or gritty dust, but in what may be briefly defined in its own special phraseology as "Seven years' hard". Chief Inspector Heat was, of course, not insensible to the gravity of moral differences. But neither were the thieves he had been looking after. They submitted to the severe sanction of a morality familiar to Chief Inspector Heat with a certain resignation. They were his fellow citizens gone wrong because of imperfect education, Chief Inspector Heat believed; but allowing for that difference, he could understand the mind of a burglar, because, as a matter of fact, the mind and the instincts of a burglar are of the same kind as the mind and the instincts of a police officer. Both recognize the same conventions, and have a working knowledge of each other's methods and of the routine of their respective trades. They understand each other, which is advantageous to both, and establishes a sort of amenity in their relations. Products of the same machine, one classed as useful and the other as noxious, they take the machine for granted in different ways, but with a seriousness essentially the same. The mind of Chief Inspector Heat was inaccessible to ideas of revolt. But his thieves were not rebels. His bodily vigour, his cool, inflexible manner, his courage, and his fairness, had secured for him much respect and some adulation in the sphere of his early successes. He had felt himself revered and admired. And Chief Inspector Heat, arrested within six paces of the anarchist nicknamed the Professor, gave a thought of regret to the world of thieves--sane, without morbid ideals, working by routine, respectful of constituted authorities, free from all taint of hate and despair.
Joseph Conrad (The Secret Agent)
In 1994, Friedman wrote a memo marked “Very Confidential” to Raymond, Mortimer, and Richard Sackler. The market for cancer pain was significant, Friedman pointed out: four million prescriptions a year. In fact, there were three-quarters of a million prescriptions just for MS Contin. “We believe that the FDA will restrict our initial launch of OxyContin to the Cancer pain market,” Friedman wrote. But what if, over time, the drug extended beyond that? There was a much greater market for other types of pain: back pain, neck pain, arthritis, fibromyalgia. According to the wrestler turned pain doctor John Bonica, one in three Americans was suffering from untreated chronic pain. If that was even somewhat true, it represented an enormous untapped market. What if you could figure out a way to market this new drug, OxyContin, to all those patients? The plan would have to remain secret for the time being, but in his memo to the Sacklers, Friedman confirmed that the intention was “to expand the use of OxyContin beyond Cancer patients to chronic non-malignant pain.” This was a hugely audacious scheme. In the 1940s, Arthur Sackler had watched the introduction of Thorazine. It was a “major” tranquilizer that worked wonders on patients who were psychotic. But the way the Sackler family made its first great fortune was with Arthur’s involvement in marketing the “minor” tranquilizers Librium and Valium. Thorazine was perceived as a heavy-duty solution for a heavy-duty problem, but the market for the drug was naturally limited to people suffering from severe enough conditions to warrant a major tranquilizer. The beauty of the minor tranquilizers was that they were for everyone. The reason those drugs were such a success was that they were pills that you could pop to relieve an extraordinary range of common psychological and emotional ailments. Now Arthur’s brothers and his nephew Richard would make the same pivot with a painkiller: they had enjoyed great success with MS Contin, but it was perceived as a heavy-duty drug for cancer. And cancer was a limited market. If you could figure out a way to market OxyContin not just for cancer but for any sort of pain, the profits would be astronomical. It was “imperative,” Friedman told the Sacklers, “that we establish a literature” to support this kind of positioning. They would suggest OxyContin for “the broadest range of use.” Still, they faced one significant hurdle. Oxycodone is roughly twice as potent as morphine, and as a consequence OxyContin would be a much stronger drug than MS Contin. American doctors still tended to take great care in administering strong opioids because of long-established concerns about the addictiveness of these drugs. For years, proponents of MS Contin had argued that in an end-of-life situation, when someone is in a mortal fight with cancer, it was a bit silly to worry about the patient’s getting hooked on morphine. But if Purdue wanted to market a powerful opioid like OxyContin for less acute, more persistent types of pain, one challenge would be the perception, among physicians, that opioids could be very addictive. If OxyContin was going to achieve its full commercial potential, the Sacklers and Purdue would have to undo that perception.
Patrick Radden Keefe (Empire of Pain: The Secret History of the Sackler Dynasty)
Operating from the idea that a relationship (or anything else) will somehow complete you, save you, or make your life magically take off is a surefire way to keep yourself unhappy and unhitched. Ironically, quite the opposite is true. What you really need to understand is that nothing outside of you can ever produce a lasting sense of completeness, security, or success. There’s no man, relationship, job, amount of money, house, car, or anything else that can produce an ongoing sense of happiness, satisfaction, security, and fulfillment in you. Some women get confused by the word save. In this context, what it refers to is the mistaken idea that a relationship will rid you of feelings of emptiness, loneliness, insecurity, or fear that are inherent to every human being. That finding someone to be with will somehow “save” you from yourself. We all need to wake up and recognize that those feelings are a natural part of the human experience. They’re not meaningful. They only confirm the fact that we are alive and have a pulse. The real question is, what will you invest in: your insecurity or your irresistibility? The choice is yours. Once you get that you are complete and whole right now, it’s like flipping a switch that will make you more attractive, authentic, and relaxed in any dating situation—instantly. All of the desperate, needy, and clingy vibes that drive men insane will vanish because you’ve stopped trying to use a relationship to fix yourself. The fact is, you are totally capable of experiencing happiness, satisfaction, and fulfillment right now. All you have to do is start living your life like you count. Like you matter. Like what you do in each moment makes a difference in the world. Because it really does. That means stop putting off your dreams, waiting for someday, or delaying taking action on those things you know you want for yourself because somewhere deep inside you’re hoping that Prince Charming will come along to make it all better. You know what I’m talking about. The tendency to hold back from investing in your career, your health, your home, your finances, or your family because you’re single and you figure those things will all get handled once you land “the one.” Psst. Here’s a secret: holding back in your life is what’s keeping him away. Don’t wait until you find someone. You are someone.
Marie Forleo (Make Every Man Want You: How to Be So Irresistible You'll Barely Keep from Dating Yourself!)
Those who, from the start, are the unfortunate, the downtrodden, the broken – these are the ones, the weakest, who most undermine life amongst men, who introduce the deadliest poison and scepticism into our trust in life, in man, in ourselves. Where can we escape the surreptitious glance imparting a deep sadness, the backward glance of the born misfit revealing how such a man communes with himself, – that glance which is a sigh. ‘If only I were some other person!’ is what this glance sighs: ‘but there’s no hope of that. I am who I am: how could I get away from myself ? And oh – I’m fed up with myself!’ . . . In such a soil of self-contempt, such a veritable swamp, every kind of weed and poisonous plant grows, all of them so small, hidden, dissembling and sugary. Here, the worms of revenge and rancour teem all round; here, the air stinks of things unrevealed and unconfessed; here, the web of the most wicked conspiracy is continually being spun, – the conspiracy of those who suffer against those who are successful and victorious, here, the sight of the victorious man is hated. And what mendacity to avoid admitting this hatred as hatred! What expenditure of big words and gestures, what an art of ‘righteous’ slander! These failures: what noble eloquence flows from their lips! How much sugared, slimy, humble humility swims in their eyes! What do they really want? At any rate, to represent justice, love, wisdom, superiority, that is the ambition of these who are ‘the lowest’, these sick people! And how skilful such an ambition makes them! In particular, we have to admire the counterfeiter’s skill with which the stamp of virtue, the ding-a-ling golden ring of virtue is now imitated. They have taken out a lease on virtue to keep it just for themselves, these weak and incurably sick people, there is no doubt about it: ‘Only we are good and just’ is what they say, ‘only we are the homines bonæ voluntatis’. They promenade in our midst like living reproaches, like warnings to us, – as though health, success, strength, pride and the feeling of power were in themselves depravities for which penance, bitter penance will one day be exacted: oh, how ready they themselves are, in the last resort, to make others penitent, how they thirst to be hangmen! Amongst them we find plenty of vengeance-seekers disguised as judges, with the word justice continually in their mouth like poisonous spittle, pursing their lips and always at the ready to spit at anybody who does not look discontented and who cheerfully goes his own way. Among their number there is no lack of that most disgusting type of dandy, the lying freaks who want to impersonate ‘beautiful souls’ and put their wrecked sensuality on the market, swaddled in verses and other nappies, as ‘purity of the heart’: the type of moral onanists and ‘self-gratifiers.’ The will of the sick to appear superior in any way, their instinct for secret paths, which lead to tyranny over the healthy, – where can it not be found, this will to power of precisely the weakest!
Friedrich Nietzsche
About his madmen Mr. Lecky was no more certain. He knew less than the little to be learned of the causes or even of the results of madness. Yet for practical purposes one can imagine all that is necessary. As long as maniacs walk like men, you must come close to them to penetrate so excellent a disguise. Once close, you have joined the true werewolf. Pick for your companion a manic-depressive, afflicted by any of the various degrees of mania - chronic, acute, delirious. Usually more man than wolf, he will be instructive. His disorder lies in the very process of his thinking, rather than in the content of his thought. He cannot wait a minute for the satisfaction of his fleeting desires or the fulfillment of his innumerable schemes. Nor can he, for two minutes, be certain of his intention or constant in any plan or agreement. Presently you may hear his failing made manifest in the crazy concatenation of his thinking aloud, which psychiatrists call "flight of ideas." Exhausted suddenly by this riotous expense of speech and spirit, he may subside in an apathy dangerous and morose, which you will be well advised not to disturb. Let the man you meet be, instead, a paretic. He has taken a secret departure from your world. He dwells amidst choicest, most dispendious superlatives. In his arm he has the strength to lift ten elephants. He is already two hundred years old. He is more than nine feet high; his chest is of iron, his right leg is silver, his incomparable head is one whole ruby. Husband of a thousand wives, he has begotten on them ten thousand children. Nothing is mean about him; his urine is white wine; his faeces are always soft gold. However, despite his splendor and his extraordinary attainments, he cannot successfully pronounce the words: electricity, Methodist Episcopal, organization, third cavalry brigade. Avoid them. Infuriated by your demonstration of any accomplishment not his, he may suddenly kill you. Now choose for your friend a paranoiac, and beware of the wolf! His back is to the wall, his implacable enemies are crowding on him. He gets no rest. He finds no starting hole to hide him. Ten times oftener than the Apostle, he has been, through the violence of the unswerving malice which pursues him, in perils of waters, in perils of robbers, in perils of his own countrymen, in perils by the heathen, in perils in the city, in perils in the wilderness, in perils in the sea, in perils among false brethren, in weariness and painfulness, in watchings often, in hunger and thirst, in fastings often, in cold and nakedness. Now that, face to face with him, you simulate innocence and come within his reach, what pity can you expect? You showed him none; he will certainly not show you any. Lighten our darkness, we beseech thee, 0 Lord; and by thy great mercy defend us from all the perils and dangers of this night; for the love of thy only Son, our Saviour, Jesus Christ. Amen. Mr. Lecky's maniacs lay in wait to slash a man's head half off, to perform some erotic atrocity of disembowelment on a woman. Here, they fed thoughtlessly on human flesh; there, wishing to play with him, they plucked the mangled Tybalt from his shroud. The beastly cunning of their approach, the fantastic capriciousness of their intention could not be very well met or provided for. In his makeshift fort everywhere encircled by darkness, Mr. Lecky did not care to meditate further on the subject.
James Gould Cozzens (Castaway)
Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.
Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)