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Matt Levine, a Bloomberg columnist who writes a detailed and witty daily email dissected by Wall Street bankers, had been on vacation when the prospectus went live. The following Monday morning, he wrote in his email that the “We” trademark news was “the news item that caused me to absolutely lose my mind—the item that, if I were a slightly more dedicated financial columnist, would have had me on the next helicopter back to the office.
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Eliot Brown (The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion)