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Ayden and Blake stared each other down. "Oh. My. God," Luna blurted from Ayden's back seat. "It's a love triangle." We all looked at her like she'd sprouted an alien from her head. "it's just like in a book. Two guys after one girl and-" I groaned. "That's ridiculous, Luna, this is not a love triangle." "Says the girl in the middle of a love triangle. Luna ignored my protests and prattled on. "Not one Hexy Boy but two. I've got to call Danica. Oooo," she squealed and clapped her hands,"We could have teams. Team Ayden and Team Blake. With T-shirt and buttons and-" "I could make a website," Lucian offered. "No!" My voice pitched with panic. "No teams. No shirts. No-" "I'll get you some headshots," Blake said, turning his profile towards Luna and Lucian. "I've been told the left is my best side. What do you think?" "Aurora's right," Ayden said. "This is buts. Blake you can follow us-" "Dude, you know no one would pick Team Ayden. You're just jealous." "That's not true. My team would be way bigger than yours." "Dare to dream, little man, dare to dream." "Care to make a wager on it?" "Absolutely." "Fine. How about-" "You two shut up!" I shoved myself out of the car.

Afterwards, go to a pub for lunch. I've got $260 in my savings account and I really want you to use it for that. Really, I mean it--lunch is on me. Make sure you have pudding--sticky toffee, chocolate fudge cake, ice-cream sundae, something really bad for you. Get drunk too if you like (but don't scare Cal). Spend all the money. And after that, when days have gone by, keep an eye out for me. I might write on the steam in the mirror when you're having a bath, or play with the leaves on the apple tree when you're out in the garden. I might slip into a dream. Visit my grave when you can, but don't kick yourself if you can't, or if you move house and it's suddenly too far away. It looks pretty there in the summer (check out the website). You could bring a picnic and sit with me. I'd like that.

When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true. And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent. I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.” What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.

Here’s what I tell the newly elected: the truth is gonna get out—it always does—but it’s gonna blend in with all the lies.” The Senator twirled a hand in the air. “You have to deny each lie and every truth with the same vinegar. Let those websites and blowhards who bitch about cover-ups confuse the public for you.

It was no good being a mother. She wanted to start a website, a public-awareness campaign, a newsletter, to get the word out that if you were a woman and you had a child, you lost everything, you would be held hostage by love: a terrorist who would only be satisfied when you surrendered your entire future.

Pretty girls don’t need a lot of education to marry into a rich and powerful family, but girls with an average or ugly appearance will find it difficult. These kinds of girls hope to further their education in order to increase their competitiveness. The tragedy is, they don’t realize that as women age, they are worth less and less, so by the time they get their M.A. or Ph.D., they are already old, like yellowed pearls." - Xinhua News Agency, 2011. Reposted on All-China Women's Federation website days after International Women's Day.

You don’t get many second chances in this world.  Don’t turn your back on them.  You don’t get many true loves.  Embrace the ones in your life and set your fears aside.  You only get two parents.  Forgive them.  Not every business in this country will willingly hand you a paycheck.  Do your work with presence.  And if the stars align and the heavens deem your art acceptable enough for an audience, love every new friend and never put ads on your website.

Denial is the secret sauce in this town,” he said. “It’s the flavor that holds all the other ingredients together. Here’s what I tell the newly elected: the truth is gonna get out—it always does—but it’s gonna blend in with all the lies.” The Senator twirled a hand in the air. “You have to deny each lie and every truth with the same vinegar. Let those websites and blowhards who bitch about cover-ups confuse the public for you.

Keep your own list, or get an account with an email newsletter company like MailChimp and put a little sign-up widget on every page of your website.

Offer: The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer.

I made it three days before the text messages started one afternoon while I was trying to finish warming up before our afternoon session. I had gotten to the LC later than usual and had gone straight to the training room, praising Jesus that I’d decided to change my clothes before leaving the diner once I’d seen what time it was and had remembered lunchtime traffic was a real thing. I was in the middle of stretching my hips when my phone beeped from where I’d left it on top of my bag. I took it out and snickered immediately at the message after taking my time with it. Jojo: WHAT THE FUCK JASMINE I didn’t need to ask what my brother was what-the-fucking over. It had only been a matter of time. It was really hard to keep a secret in my family, and the only reason why my mom and Ben—who was the only person other than her who knew—had kept their mouths closed was because they had both agreed it would be more fun to piss off my siblings by not saying anything and letting them find out the hard way I was going to be competing again. Life was all about the little things. So, I’d slipped my phone back into my bag and kept stretching, not bothering to respond because it would just make him more mad. Twenty minutes later, while I was still busy stretching, I pulled my phone out and wasn’t surprised more messages appeared. Jojo: WHY WOULD YOU NOT TELL ME Jojo: HOW COULD YOU DO THIS TO ME Jojo: DID THE REST OF YOU KEEP THIS FROM ME Tali: What happened? What did she not tell you? Tali: OH MY GOD, Jasmine, did you get knocked up? Tali: I swear, if you got knocked up, I’m going to beat the hell out of you. We talked about contraception when you hit puberty. Sebastian: Jasmine’s pregnant? Rubes: She’s not pregnant. Rubes: What happened, Jojo? Jojo: MOM DID YOU KNOW ABOUT THIS Tali: Would you just tell us what you’re talking about? Jojo: JASMINE IS SKATING WITH IVAN LUKOV Jojo: And I found out by going on Picturegram. Someone at the rink posted a picture of them in one of the training rooms. They were doing lifts. Jojo: JASMINE I SWEAR TO GOD YOU BETTER EXPLAIN EVERYTHING RIGHT NOW Tali: ARE YOU KIDDING ME? IS THIS TRUE? Tali: JASMINE Tali: JASMINE Tali: JASMINE Jojo: I’m going on Lukov’s website right now to confirm this Rubes: I just called Mom but she isn’t answering the phone Tali: She knew about this. WHO ELSE KNEW? Sebastian: I didn’t. And quit texting Jas’s name over and over again. It’s annoying. She’s skating again. Good job, Jas. Happy for you. Jojo: ^^ You’re such a vibe kill Sebastian: No, I’m just not flipping my shit because she got a new partner. Jojo: SHE DIDN’T TELL US FIRST THO. What is the point of being related if we didn’t get the scoop before everybody else? Jojo: I FOUND OUT ON PICTUREGRAM Sebastian: She doesn’t like you. I wouldn’t tell you either. Tali: I can’t find anything about it online. Jojo: JASMINE Tali: JASMINE Jojo: JASMINE Tali: JASMINE Tali: Tell us everything or I’m coming over to Mom’s today. Sebastian: You’re annoying. Muting this until I get out of work. Jojo: Party pooper Tali: Party pooper Jojo: Jinx Tali: Jinx Sebastian: Annoying ... I typed out a reply, because knowing them, if I didn’t, the next time I looked at my phone, I’d have an endless column of JASMINE on there until they heard from me. That didn’t mean my response had to be what they wanted. Me: Who is Ivan Lukov?

Be very careful. We suggest getting a book on HTML to avoid becoming a real legend in the hacker world. Putting up a web page before you know how to put up a web page is generally a very bad idea. The .gov sites are an exception.

Making Money online is not the easiest, That's why my business grows daily with people who need my service. I will help you understand in a simple way how to cut out all the middle men and increase daily business in less than 1 hour per day.

Instructions for Dad. I don't want to go into a fridge at an undertaker's. I want you to keep me at home until the funeral. Please can someone sit with me in case I got lonely? I promise not to scare you. I want to be buried in my butterfly dress, my lilac bra and knicker set and my black zip boots (all still in the suitcase that I packed for Sicily). I also want to wear the bracelet Adam gave me. Don't put make-up on me. It looks stupid on dead people. I do NOT want to be cremated. Cremations pollute the atmosphere with dioxins,k hydrochloric acid, hydrofluoric acid, sulphur dioxide and carbon dioxide. They also have those spooky curtains in crematoriums. I want a biodegradable willow coffin and a woodland burial. The people at the Natural Death Centre helped me pick a site not for from where we live, and they'll help you with all the arrangements. I want a native tree planted on or near my grave. I'd like an oak, but I don't mind a sweet chestnut or even a willow. I want a wooden plaque with my name on. I want wild plants and flowers growing on my grave. I want the service to be simple. Tell Zoey to bring Lauren (if she's born by then). Invite Philippa and her husband Andy (if he wants to come), also James from the hospital (though he might be busy). I don't want anyone who doesn't know my saying anything about me. THe Natural Death Centre people will stay with you, but should also stay out of it. I want the people I love to get up and speak about me, and even if you cry it'll be OK. I want you to say honest things. Say I was a monster if you like, say how I made you all run around after me. If you can think of anything good, say that too! Write it down first, because apparently people often forget what they mean to say at funerals. Don't under any circumstances read that poem by Auden. It's been done to death (ha, ha) and it's too sad. Get someone to read Sonnet 12 by Shakespeare. Music- "Blackbird" by the Beatles. "Plainsong" by The Cure. "Live Like You Were Dying" by Tim McGraw. "All the Trees of the Field Will Clap Their Hands" by Sufian Stevens. There may not be time for all of them, but make sure you play the last one. Zoey helped me choose them and she's got them all on her iPod (it's got speakers if you need to borrow it). Afterwards, go to a pub for lunch. I've got £260 in my savings account and I really want you to use it for that. Really, I mean it-lunch is on me. Make sure you have pudding-sticky toffee, chocolate fudge cake, ice-cream sundae, something really bad for you. Get drunk too if you like (but don't scare Cal). Spend all the money. And after that, when days have gone by, keep an eye out for me. I might write on the steam in the mirror when you're having a bath, or play with the leaves on the apple tree when you're out in the garden. I might slip into a dream. Visit my grave when you can, but don't kick yourself if you can't, or if you move house and it's suddenly too far away. It looks pretty there in the summer (check out the website). You could bring a picnic and sit with me. I'd like that. OK. That's it. I love you. Tessa xxx

There comes a time in life, when you walk away from all the drama and the people who create it. You surround yourself with people who make you laugh, forget the bad, and focus on the good. So, love the people who treat you right. Forget about the ones who don't. Life is too short to be anything but happy. Falling down is part of LIFE ...... Getting back up is LIVING.  Female Imagination website

She wanted to start a website, a public-awareness campaign, a newsletter, to get the word out that if you were a woman and you had a child, you lost everything, you would be held hostage by love: a terrorist who would only be satisfied when you surrendered your entire future.

1.There are no rules, because life is made up of too many rules as it is 2.But there are three "guidelines" (which sounds less rigid than "rules"): a)No using our phones to get us there. We have to do this strictly old-school, which means learning to read actual maps b)We alternate choosing places to go, but we also have to be willing to go where the road takes us. This means the grand, the small, the bizarre, the poetic, the beautiful, the ugly, the surprising. Just like life. But absolutely, unconditionally, resolutely nothing ordinary. c)At each site, we leave something almost like an offering. It can be our own private game of geocaching( "the recreational activity of hunting for and finding a hidden object by means of GPS coordinates posted on a website"), only not a game, and just for us. The rules of geocaching say "takes something, leave something." The way I figure it, we stand to get something out of each place, so why not give something back? Also, it's a way to prove we've been there, and a way to leave a part of us behind.

Pimsleur and Rosetta Stone are so expensive because they don't expect regular people to pay full price. I'm actually not a fan of these programs (I prefer Michel Thomas, Assimil, Teach Yourself, Colloquial, or Langenscheidt), but if you want to use them, be sure to get them for free from your local library.

It was no good being a mother. She wanted to start a website, a public-awareness campaign, a newsletter, to get the word out that if you were a woman and you had a child, you lost everything, you would be held hostage by love: a terrorist who would only be satisfied when you surrendered your entire future. The

Here are some simple steps to creating a plan: Think about your ideal job, not today but five years from now. Where do you want to be? What do you want to do? How much do you want to make? Write down the job description: If you saw this job on a website, what would the posting look like? Now fast forward four or five years and assume you are in that job. What does your five-years-from-now résumé look like? What’s the path you took from now to then to get to your best

The Post is famous for its investigative journalism. It pours energy and investment and sweat and dollars into uncovering important stories. And then a bunch of websites summarize that [work] in about four minutes and readers can access that news for free. One question is, how do you make a living in that kind of environment? If you can't, it's difficult to put the right resources behind it. ... Even behind a paywall, websites can summarize your work and make it available for free. From a reader point of view, the reader has to ask, 'Why should I pay you for all that journalistic effort when I can get it for free from another site?'

AHall80: Heh. It’s all right. How you feeling? RubyMars: Compared to how I was feeling three weeks ago, a thousand times better. Compared to how I felt two months ago, still like crap. RubyMars: :) AHall80: You eating? RubyMars: Yes, Mommy Aaron. I’m back up ten pounds. RubyMars: Am I being too… familiar with you? I don’t want to make you feel weird. AHall80: No. You’re how I expected AHall80: You’re packing on that weight quick. RubyMars: …… AHall80: I’m messing with you. Glad you are AHall80: Am I being too familiar now? RubyMars: No, you’re just like I expected. RubyMars: :) RubyMars: How’s the constipation? AHall80: …. RubyMars: …. AHall80: …. RubyMars: No? You didn’t like that question? AHall80: ….. AHall80: Did you finish your dating website profile? RubyMars: I’ll take it you’re still constipated. AHall80: Who are you? RubyMars: I’m tired. I haven’t been sleeping much. My sister says I get feisty when I’m tired. AHall80: I see. Now I know for next time. I’ll be prepared.

If ever I create a website, I'll call it Two-Face Book, and I'll invite everyone to it, it will be a game board, of a whitewash chalkboard. A social network, with reserved intentions, where we can fall into our cliques and circle of friends. We can dis who we want and accept who appeals to our discretion. Where the users will keep abusing, and abusers keep using, where the computer bullies will keep swinging and the J-birds that fly by will die; where the lonely will keep seeking and the needy still go desperate, where the envious will keep hating, and the lustful will keep flashing. Where those that think ignoring, will keep one down and the wannabes will foolishly think themselves greater by the number of "likes" that pours caffeine into their coffee. We can jump on the bandwagon of likes, or reserve not to show we care. Where the scorners, scammers and stalkers lay wait to take hold of the innocent and fragile, and my pockets will get fatter as more and more will join up, where being fake is accepted. As a mirror that stares at a different face. It will be my two-face epilogue, in a 3-world dimension, of a twofold war. I will build an empire of contagious hooks, and still we will live, happily-ever disastrous.

Great. Darcy is the ruler of our school. Prety soon, Julius is going to be like Singapore - you'll get a $500 fine for chewing gum or making out in the hallways.

Getting a quality website is not an expenses but rather an investment.

You run a speed test that shows their website loads at 30% below the speed it should. You draw a clear line between where they should be and how much money they lose by being below standards.

Fourth: Paid ads are how you scale a company fast. My number-one goal with every funnel I create is to have a “breakeven” funnel, where for each $1 we put into paid ads, we get at least $1 back.

For example, if I owned a local juice bar, I would ask myself: Who is my dream customer and where are they already congregating? My dream customer would be someone who is trying to get healthier.

Every week seems to bring another luxuriantly creamy envelope, the thickness of a letter-bomb, containing a complex invitation – a triumph of paper engineering – and a comprehensive dossier of phone numbers, email addresses, websites, how to get there, what to wear, where to buy the gifts. Country house hotels are being block-booked, great schools of salmon are being poached, vast marquees are appearing overnight like Bedouin tent cities. Silky grey morning suits and top hats are being hired and worn with an absolutely straight face, and the times are heady and golden for florists and caterers, string quartets and Ceilidh callers, ice sculptors and the makers of disposable cameras. Decent Motown cover-bands are limp with exhaustion. Churches are back in fashion, and these days the happy couple are travelling the short distance from the place of worship to the reception on open-topped London buses, in hot-air balloons, on the backs of matching white stallions, in micro-lite planes. A wedding requires immense reserves of love and commitment and time off work, not least from the guests. Confetti costs eight pounds a box. A bag of rice from the corner shop just won’t cut it anymore.

And so many of the indies have partnered with Google to sell ebooks right from their own websites. These stores are embracing the “new technology” instead of hiding from it, because they realize it’s about the story, not the ink on paper. If you want ebooks, your local indie can sell you ebooks. If your local independent is hanging up posters saying that ebooks will kill everything, you should tag that bookstore as a favorite in your GPS doohickey. You’ll get great deals, because that store will have a going-out-of-business sale soon. Yes, even though you try to save it with a letter-writing campaign.

Showing you the strategy and tactics on one platform is the equivalent of “giving a man a fish,” and teaching you the framework to get traffic from every platform is the equivalent of “teaching a man how to fish.

The idea that there is are all these people who are going to make all these great and wise decisions with guns. Because you know all the people who can make the best decisions in the world always want to be armed; because they are really smart, really wise, know exactly what should be done in society so naturally they want lots of guns. You get how insane that is right? The only people who want to force you to do stuff are people who know their ideas are shit to begin with. "It's a basic fact of life that anyone who wants to force you to do something means their ideas are shit to begin with. Not a lot of rapists are very good lovers because they don't have to sell quality; they got violence. Everyone is mad at Barack Obama's website from hell but they [the government] don't care because if you don't pay them they will throw you in jail. "The people with the best ideas are the most voluntary. The best parents don't beat their children. In fact if you beat your children you are saying 'I'm a shitty parent; I don't know what I'm doing and I'm pretty sadistic.' A rapist is saying I'm not a good boyfriend. Why do we even need to say this? People with guns are saying to your face, 'My ideas suck, I'm a bully, I get a thrill out of power so fucking do what I say or I'll shoot you in the ass.

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Your social media page and profile is actually the property of the social network. So, spending huge amounts of time and money building up a profile and audience on these networks ends up building up their assets rather than your own. My preference, as much as possible, is to build and own my own marketing assets, such as websites, blogs, email lists and so on. I then use social media simply as a way to drive traffic to these marketing assets.

I went to college for four years to get my degree, then I spent an additional four years at chiropractic college to become a chiropractor. In all that time, not once did they ever talk about how to actually get patients to come to my clinic.

And she needed to surf some of the pregnancy websites she'd found when she first realized she was pregnant. Her friends with kids said there was lots of good information available on the sites. But had they meant the slideshow labeled "Poppy seed to pumpkin: how big is your baby? Imagining her unborn child as an ear of corn was odd enough. But would she ever get used to the thought that by the end of this pregnancy, she'd be carrying around something--someone--the size of a small pumpkin?

Your website shows only one booking in that time period.” “Really? I need to update that. So, that’s the price.” “You drive a hard bargain, Mr. MacCormick.” “Captain.” “Captain.” He glanced around. “Let’s get a table.” “Why?” “There are some other details you need to know.

I suggest a Money Market account with no penalties and full check-writing privileges for your emergency fund. We have a large emergency fund for our household in a mutual-fund company Money Market account. Wherever you get your mutual funds, look at the website to find Money Market accounts that pay interest equal to one-year CDs. I haven’t found bank Money Market accounts to be competitive. The FDIC does not insure the mutual-fund Money Market accounts, but I keep mine there anyway because I’ve never known one to fail. Keep in mind that the interest earned is not the main thing. The main thing is that the money is available to cover emergencies. Your wealth building is not going to happen in this account; that will come later, in other places. This account is more like insurance against rainy days than it is investing.

lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.

There was malware you could download from pirate websites, malware that you could send to other people’s cellphones to find out their GPS locations.  It could be sent to other people invisibly, attached to text messages.  If he could get his hands on another cellphone and download

WE have to take care of this world. WE can't wait any longer. WE need to stop using fossil fuels. Get behind the green new deal. WE are running out of time. Stop being distracted by reality TV shows in the White House. Climate Change is what Reality looks like. The mud slides are coming. The rain is coming. The timing is all off. The rain could have saved California. Now it is coming to bury the things we've done. This is what you and I are leaving our kids. Wake up. Love one another. Save one another. The Earth is talking to us. LOVE. - more at the neil young archives website

I’d just like to point out that I have a serious issue with the fact that we’ve sat here all night watching Eric hack into a hundred different secure and confidential websites and databases—including some really scary federal places—yet he refuses to get us free cable TV.” “That’d be illegal.

The particular strangeness of Mormon beliefs, for example, testifies to the exceptional strength of the Mormon moral community. To maintain such stigmatizing beliefs in the modern era, in the face of science, the news media, and the Internet, is quite the feat of solidarity. And while many people (perhaps even many of our readers) would enjoy being part of such a community, how many are willing to “pay their dues” by adopting a worldview that conflicts with so many of their other beliefs, and which nonbelievers are apt to ridicule? These high costs are exactly the point. Joining a religious community isn’t like signing up for a website; you can’t just hop in on a lark. You have to get socialized into it, coaxed in through social ties and slowly acculturated to the belief system. And when this process plays out naturally, it won’t even feel like a painful sacrifice because you’ll be getting more out of it than you give up.

And in an ironic twist, Neal Stephenson, the acclaimed cyberpunk author who helped form our popular conception of the Internet age, is near impossible to reach electronically—his website offers no e-mail address and features an essay about why he is purposefully bad at using social media. Here’s how he once explained the omission: “If I organize my life in such a way that I get lots of long, consecutive, uninterrupted time-chunks, I can write novels. [If I instead get interrupted a lot] what replaces it? Instead of a novel that will be around for a long time … there is a bunch of e-mail messages that I have sent out to individual persons.

There are those, like the church websites quoted at the beginning of this chapter, who put it quite clearly: “We get one life to choose heaven or hell, and once we die, that’s it. One or the other, forever.” God in the end doesn’t get what God wants, it’s declared, because some will turn, repent, and believe, and others won’t.

For example, if you know you want to make $100,000 per year, make sure you are focused on getting at least 10,000 people on your list (10,000 people x $1 per month x 12 months = $120,000). If you want to make $1 million per year, focus on getting 100,000 people on your list (100,000 people x $1 per month x 12 months = $1,200,000).

Someone sent me a Facebook post that summed up the dynamic in which we were caught: BERNIE: I think America should get a pony. HILLARY: How will you pay for the pony? Where will the pony come from? How will you get Congress to agree to the pony? BERNIE: Hillary thinks America doesn't deserve a pony. BERNIE SUPPORTERS: Hillary hates ponies! HILLARY: Actually, I love ponies. BERNIE SUPPORTERS: She changed her position on ponies! #whichhillary #witchhillary HEADLINE: 'Hillary Refuses to Give Every American a Pony" DEBATE MODERATOR: Hillary, how do you feel when people say you lie about ponies? WEBSITE HEADLINE: 'Congressional Inquiry into Clinton's Pony Lies' TWITTER TRENDING: #ponygate

Instead of passionlessly donating money to a faraway charity with millions of people on their mailing list or getting involved in a national political cause with a large and vocal following online, we can do something local, something that contributes... in a tangible – even if tiny – way to a real place and to real people, rather than to an anonymous website.

Purchase Price $250,000 Down Payment $ 25,000 Mortgage Amount $225,000 At 7% Interest Rate 30 Years $1,349 $485,636 15 Years $1,899 $341,762 Difference $550 $143,874 Five hundred fifty dollars more per month, and you will save almost $150,000 and fifteen years of bondage. The really interesting thing I have observed is that fifteen-year mortgages always pay off in fifteen years. Again, part of a Total Money Makeover is putting in place systems that automate smart moves, which is what a fifteen-year mortgage is. Thirty-year mortgages are for people who enjoy slavery so much they want to extend it for fifteen more years and pay thousands of dollars more for the privilege. If you must take out a mortgage, pretend only fifteen-year mortgages exist. If you have a great interest rate, it is not necessary to refinance to pay a mortgage off in fifteen years or earlier. Simply make payments as if you have a fifteen-year mortgage, and your mortgage will pay off in fifteen years. If you want to pay any mortgage off in twelve years or any number you want, visit my website or get a calculator and calculate the proper payment at your interest rate on your balance for a twelve-year mortgage (or the number you want). Once you have that payment amount, add to your monthly mortgage payment the difference between the new principal and interest payment and your current principal and interest payment, and you will pay off your home in twelve years.

It is the responsibility of all of us to invest time and effort in uncovering our biases and in verifying our sources of information. As noted in earlier chapters, we cannot investigate everything ourselves. But precisely because of that, we need at least to investigate carefully our favourite sources of information – be they a newspaper, a website, a TV network or a person. In Chapter 20 we will explore in far greater depth how to avoid brainwashing and how to distinguish reality from fiction. Here I would like to offer two simple rules of thumb. First, if you want reliable information – pay good money for it. If you get your news for free, you might well be the product. Suppose a shady billionaire offered you the following deal: ‘I will pay you $30 a month, and in exchange, you will allow me to brainwash you for an hour every day, installing in your mind whichever political and commercial biases I want.’ Would you take the deal? Few sane people would. So the shady billionaire offers a slightly different deal: ‘You will allow me to brainwash you for one hour every day, and in exchange, I will not charge you anything for this service. The second rule of thumb is that if some issue seems exceptionally important to you, make the effort to read the relevant scientific literature. And by scientific literature I mean peer-reviewed articles, books published by well-known academic publishers, and the writings of professors from reputable institutions. Science obviously has its limitations, and it has got many things wrong in the past. Nevertheless, the scientific community has been our most reliable source of knowledge for centuries. If you think that the scientific community is wrong about something, that’s certainly possible, but at least know the scientific theories you are rejecting, and provide some empirical evidence to support your claim.

Sami and I had exactly one day together in the old world. On Tuesday the jihadists came to our front door and knocked down our buildings. Our new world was hijacked planes, anthrax, and Afghanistan. Then we had snipers inside the Beltway. Then came Iraq. With every military action we were told reprisals were not just probable, but a foregone conclusion. An intelligence officer with a fancy PowerPoint briefed teachers on ‘our new reality.’ He called us ‘targets.’ He said ‘get used to it.’ He told our Webmaster ‘get off your ass’ and remove bus routes/stops from the school’s website. Johnny Jihad would find that information especially helpful if he decided to plow through our kids one morning as they stood half-asleep waiting for the school bus.

Studying for the GRE®? Essay-Girls provides students with sample essay responses for the Analytical Writing section of the exam.   Presented herein are 15 sample essays to aid in study for GRE®. As the essay prompts are property of ETS, they can be found on the ETS website yet are not presented herein. However, each sample essay’s thesis statement is in bold.   Now, get studying!

So at my old school,” he said. “There was this kid on the baseball team. People thought, I don’t know. They saw that he went to some website or something.” ... “They made it impossible for him to play. Every day, the found another way to mess with him. Then one Friday after school, they locked him in the storage closet.” He winced, as if remembering and I knew. I knew then. “All night long and the whole next day. A tiny, dark, disgusting airless space. His parents thought he was at the away game and someone told the coaches he was sick, so no one even looked for him. No one knew he was trapped in there.” His chest was heaving and I was remembering how he told me he didn’t used to have claustrophobia and now he did. “He was really good too, probably the best player on the team or could have been. And he didn’t even do anything. The guy just went to these sites and someone saw. Do you get it? Do you get what it would mean for me? The assistant captain? I want to be captain next year so maybe I can graduate early. No scholarship. No nothing. These guys aren’t” - he made finger quotes - “evolved. They’re not from Northern California. They don’t do all-day sits or draw pictures.” The dagger went straight in. “It’s brutal in a locker room.

Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop.

Mom hadn't met Ramon; her advocacy was more arm's length - petitions, the website, letter writing, meetings with politicians. Her friend Hanna had formed a close friendship with Ramon though, visiting him as often as she could. Hanna told me that Ramon's greatest regret was that he wouldn't get to see his daughter grow up. And Jeremy's dad, who had that opportunity, was just throwing it away. It made me furious, and I couldn't let it go.

There’s more deceit and dishonesty. In 1950, I was fourteen years old and applied for a work permit for an after-school job. One of the requirements was to obtain a Social Security card. In bold letters on my Social Security card, which I still possess, are the words “For Social Security Purposes—Not For Identification.” That’s because earlier Americans feared that their Social Security number would become an identity number. According to the Social Security Administration website, “this legend was removed as part of the design changes for the 18th version of the card, issued beginning in 1972.” That statement assumes we’re idiots. We’re asked to believe that the sole purpose of the removal was for design purposes. Apparently, the fact that our Social Security number had become a major identification tool, to be used in every aspect of our lives, had nothing to do with the SSA’s getting rid of the legend saying “For Social Security Purposes—Not For Identification.” I

And she needed to surf some of the pregnancy websites she'd found when she first realized she was pregnant. Her friends with kids said there was lots of good information available on the sites. But had they meant the slideshow labeled "Poppy seed to pumpkin: how big is your baby"? Imagining her unborn child as an ear of corn was odd enough. But would she ever get used to the thought that by the end of this pregnancy, she'd be carrying around something--someone--the size of a small pumpkin?

For example, I do a little bit of data analysis, like I was saying. For tech companies mostly. They’ll give me a lot of data – say user experience data, like how long users spend on each section of a website – and I’ll spend a few hours making graphs and whatnot. Say it takes me – I don’t know, four hours to make these graphs, and I’ll pretend it took me ten hours, to get extra money. He glances over at her again, and adds: You might think that’s immoral, I don’t know. But anyway, never mind that for a second. The four hours that I actually spend making the graphs, and the ten hours that I get paid for: what is that? Like, any of that: what is it? At least when I worked as a delivery driver, I knew what I was doing. Someone wanted a Big Mac, and I brought it to them, and the amount I got paid was like, what it was worth to that person not to have to collect their own burger. The amount they will pay, not to leave the house, is the amount I will accept, yes to leave the house. Minus whatever the app is taking. If you get me. I get you. You’re making perfect sense. Oh good, he says. Because in the data analysis example, my question is, what is the money that’s being paid to me? It’s the money that the company will pay, to have their own information explained back to them in a graph. And how much money should that be? Clearly no one knows, because at the end I’ll make up a number of hours and they’ll just pay me for that number. I guess the graph is supposed to make the company more profitable, in theory, but no one knows by how much, it’s all made up.

As the author of Lost Wife, Saw Barracuda - True Stories from a Sharm el Sheikh Scuba Diving Instructor, I know a thing or two about guide books but I have never quite seen anything like the Buns Guide before. There is certainly nothing arse-about-face with this book and indeed you have to admire the author's cheek, although thankfully he didn't include a photo of it here! What shines through in this quality-produced book is "Stryke" Clayton's intelligence, wit and ability to get away with a subject normally found in magazines and websites of questionable pedigree. The result is a hilarious and surprisingly tasteful book written by someone who would probably feel at home in the cast of Monty Python's Flying Circus. The Buns Guide is a great poke in the ribs at those nature guide books and the plastic animal or fish identity picture cards they sell in national parks around the world. With so many parts to the female anatomy I'm sure the author may well be considering a sequel or two? A great read, very funny and a well-produced book. Full marks here!

I have spent my entire adult life studying safety practices in adventure sports, and have concluded that the primary problem is that we are in fact the generation least prepared to engage high-risk situations. We have grown up in a society that lives far from “the edge”. We watch life as spectators, more than as participants. We then go out and buy the gear that some website says is necessary, and we are surprised when we get hurt. We are a generation of naïve dreamers, who awaken occasionally to dare our fate in the real world.

Playing the maze game on Microsoft Encarta, downloading Simpsons episodes on IRC, geocities and angelfire websites so shitty it was beyond hilarious, violent stick figure animations made with Macromedia Flash on StickDeath, StickSuicide and SFDT, no moderation on forums, what was a place for elitists and sophisticated outcasts primarily from western countries became streamlined starting with kids getting cellphones around 2000 and texting each other on a keypad that wasn't made for it. By 2003 or 4 hardly any kids went outside during summer.

James Pennebaker, a researcher at the University of Texas at Austin and author of Writing to Heal, has done some of the most important and fascinating research I’ve seen on the power of expressive writing in the healing process. In an interview posted on the University of Texas’s website, Pennebaker explains, “Emotional upheavals touch every part of our lives. You don’t just lose a job, you don’t just get divorced. These things affect all aspects of who we are—our financial situation, our relationships with others, our views of ourselves, our issues of life and death. Writing helps us focus and organize the experience.” Pennebaker believes that because our minds are designed to try to understand things that happen to us, translating messy, difficult experiences into language essentially makes them “graspable.” What’s important to note about Pennebaker’s research is the fact that he advocates limited writing, or short spurts. He’s found that writing about emotional upheavals for just fifteen to twenty minutes a day on four consecutive days can decrease anxiety, rumination, and depressive symptoms and boost our immune systems.

I dare to hope that search engines and social media algorithms will be optimized for truth and social relevance rather than simply showing people what they want to see; that there will be independent, third-party algorithms that rate the veracity of headlines, websites, and news stories in real time, allowing users to more quickly sift through the propaganda-laden garbage and get closer to evidence-based truth; that there will be actual respect for empirically tested data, because in an infinite sea of possible beliefs, evidence is the only life preserver we’ve got.

WHEN I DESCRIBED THE TUMOR IN MY ESOPHAGUS as a “blind, emotionless alien,” I suppose that even I couldn’t help awarding it some of the qualities of a living thing. This at least I know to be a mistake: an instance of the pathetic fallacy (angry cloud, proud mountain, presumptuous little Beaujolais) by which we ascribe animate qualities to inanimate phenomena. To exist, a cancer needs a living organism, but it cannot ever become a living organism. Its whole malice—there I go again—lies in the fact that the “best” it can do is to die with its host. Either that or its host will find the measures with which to extirpate and outlive it. But, as I knew before I became ill, there are some people for whom this explanation is unsatisfying. To them, a rodent carcinoma really is a dedicated, conscious agent—a slow–acting suicide–murderer—on a consecrated mission from heaven. You haven’t lived, if I can put it like this, until you have read contributions such as this on the websites of the faithful: Who else feels Christopher Hitchens getting terminal throat cancer [sic] was God’s revenge for him using his voice to blaspheme him? Atheists like to ignore FACTS. They like to act like everything is a “coincidence.” Really? It’s just a “coincidence” [that] out of any part of his body, Christopher Hitchens got cancer in the one part of his body he used for blasphemy? Yeah, keep believing that, Atheists. He’s going to writhe in agony and pain and wither away to nothing and then die a horrible agonizing death, and THEN comes the real fun, when he’s sent to HELLFIRE forever to be tortured and set afire. There are numerous passages in holy scripture and religious tradition that for centuries made this kind of gloating into a mainstream belief. Long before it concerned me particularly I had understood the obvious objections. First, which mere primate is so damn sure that he can know the mind of god? Second, would this anonymous author want his views to be read by my unoffending children, who are also being given a hard time in their way, and by the same god? Third, why not a thunderbolt for yours truly, or something similarly awe–inspiring? The vengeful deity has a sadly depleted arsenal if all he can think of is exactly the cancer that my age and former “lifestyle” would suggest that I got. Fourth, why cancer at all? Almost all men get cancer of the prostate if they live long enough: It’s an undignified thing but quite evenly distributed among saints and sinners, believers and unbelievers. If you maintain that god awards the appropriate cancers, you must also account for the numbers of infants who contract leukemia. Devout persons have died young and in pain. Betrand Russell and Voltaire, by contrast, remained spry until the end, as many psychopathic criminals and tyrants have also done. These visitations, then, seem awfully random. My so far uncancerous throat, let me rush to assure my Christian correspondent above, is not at all the only organ with which I have blasphemed. And even if my voice goes before I do, I shall continue to write polemics against religious delusions, at least until it’s hello darkness my old friend. In which case, why not cancer of the brain? As a terrified, half–aware imbecile, I might even scream for a priest at the close of business, though I hereby state while I am still lucid that the entity thus humiliating itself would not in fact be “me.” (Bear this in mind, in case of any later rumors or fabrications.)

Today almost everybody is a writer, the enormous publish button on blogs and websites begs you everywhere to click on it! And bam you are a writer. To hell with agents and publishing houses and rejection letters. Immortality for you is on the click of a mouth! We are advancing at the speed of light! You can become an author at 140 characters. To hell with long winding sentences and long hours of scratching the head, the immortals of today instantly get a "like" and they instantly enter the pantheon! They seat side by side Plato, Socrates, Aristotle, St Paul, Buddha, Martin Luther, Rousseau, Bangambiki…

None of us are good listeners all the time. It’s human nature to get distracted by what’s going on in your own head. Listening takes effort. Like reading, you might choose to go over some things carefully while skimming others, depending on the situation. But the ability to listen carefully, like the ability to read carefully, degrades if you don’t do it often enough. If you start listening to everyone as you would scan headlines on a celebrity gossip website, you won’t discover the poetry and wisdom that is within people. And you withhold the gift that the people who love you, or could love you, most desire.

God says He wants us to battle injustice, to look out for orphans and widows, to give sacrificially. And anyone who gets distracted with the minutiae of this point or that opinion is tagging out of the real skirmish. God wants us to get some skin in the game and to help make a tangible difference. I can’t make a real need matter to me by listening to the story, visiting the website, collecting information, or wearing the bracelet about it. I need to pick the fight myself, to call it out just like I called Dale out. Then, most important of all, I need to run barefoot toward it. But I want to go barefoot because it’s holy ground; I want to be running because time is short and none of us has as much runway as we think we do; and I want it to be a fight because that’s where we can make a difference. That’s what love does. Sure, it’s easier to pick an opinion than it is to pick a fight. It’s also easier to pick an organization or a jersey and identify with a fight than it is to actually go pick one, to commit to it, to call it out and take a swing. Picking a fight isn’t neat either. It’s messy, it’s time consuming, it’s painful, and it’s costly. It sounds an awful lot like the kind fight Jesus took on for us when He called out death for us and won.

1 cup of ordinary white flour a pinch of salt 2 eggs 2½ cups of milk and water (1½ cups of milk and 1 cup of water mixed) 1 tablespoon of either vegetable oil or melted butter (You’ll also need some granulated sugar and a couple of lemons to put on the pancakes, along with other things like jams and possibly even maple syrup because you’re American.) Put the flour and salt in a mixing bowl. Crack the eggs in and whisk/fork the egg into the flour. Slowly add the milk/water mixture, stirring as you go, until there are no lumps and you have a liquid the consistency of a not-too-thick cream. Then put the mixture in the fridge overnight. Grease or butter or oil a nonstick frying pan. Heat it until it’s really hot (375 degrees according to one website, but basically, it has to be hot for the pancake to become a pancake. And these are crepes, French style, not thick American round pancakes). Stir the mixture you just took from the fridge thoroughly because the flour will all be at the bottom. Get an even consistency. Then ladle some mixture into the pan, thinly covering the bottom of the pan. When the underside of the pancake is golden, flip it (or, if you are brave, toss it). Cook another 30 seconds on the other side. For reasons I do not quite understand (although pan heat is probably the reason), the first one is always a bit disappointing. Often it’s a burnt, sludgy, weird thing, always, in my family, eaten by the cook (which was me). Just keep going, and the rest will be fine. Sprinkle sugar in the middle. And then squeeze some lemon juice on, preferably from a lemon. Then wrap it like a cigar and feed it to a child. (You can experiment with other things in the middle, like Nutella or jam or even maple syrup—but remember that these pancakes are not syrup-absorbent like American-style pancakes.) This is a very peculiar interview, Joe. Let me know how the pancakes come out.

Do you think working dads sit around at work worrying about how they can get back home in time to play with the kids, help with their homework, feed them, bathe them and put them to bed so that the child feels loved and won’t turn into a junkie, pole dancing, anorexic? No—of course not! And you know why? Because the moms already have that covered. These women are damned if they do and damned if they don’t. They have advice coming at them from everywhere, their friends, mothers, sisters, mothers-in-law, blogs, websites, magazines and books. Everyone thinks they know how it’s done and they keep heaping more pain and aggravation on the moms of the world.

Dotcom believes one of the reasons he was targeted was his support for Wikileaks founder Julian Assange. He says he was compelled to reach out to the site after US soldier Bradley Manning leaked documents to it. The infamous video recording of the Apache gunship gunning down a group of Iraqis (some of whom, despite widespread belief to the contrary, were later revealed to have been armed), including two Reuters journalists, was the trigger. “Wow, this is really crazy,” Dotcom recalls thinking, watching the black-and-white footage and hearing the operators of the helicopter chat about firing on the group. He made a €20,000 donation to Wikileaks through Megaupload’s UK account. “That was one of the largest donations they got,” he says. According to Dotcom, the US, at the time, was monitoring Wikileaks and trying better to understand its support base. “My name must have popped right up.” The combination of a leaking culture and a website dedicated to producing leaked material would horrify the US government, he says. A willing leaker and a platform on which to do it was “their biggest enemy and their biggest fear . . . If you are in a corrupt government and you know how much fishy stuff is going on in the background, to you, that is the biggest threat — to have a site where people can anonymously submit documents.” Neil MacBride was appointed to the Wikileaks case, meaning Dotcom shares prosecutors with Assange. “I think the Wikileaks connection got me on the radar.” Dotcom believes the US was most scared of the threat of inspiration Wikileaks posed. He also believes it shows just how many secrets the US has hidden from the public and the rest of the world. “That’s why they are going after that so hard. Only a full transparent government will have no corruption and no back door deals or secret organisations or secret agreements. The US is the complete opposite of that. It is really difficult to get any information in the US, so whistleblowing is the one way you can get to information and provide information to the public.

Here are the three things it will take to funnel hack social algorithms: Follow each of your Dream 100 and spend 10 minutes each day watching what they are doing. Write down the answers to these questions: What are they posting? How are they getting people to engage with what they post? What paid ads are they running? During these 10 minutes, try to comment, like, and engage with as many things they are doing each day as possible. Notice the pattern of what is working right now and model it for your posts (funnel hacking). This will give you a pulse on what is working in the market on that platform right now. It gives you the ability to see in real time what the algorithms are rewarding today.

THE CUSTOMER JOURNEY CANVAS At the online touchpoint of the book we provide you with a canvas developed to support you when designing services. You can use it not only for yourself to get a quick overview of certain service processes, but also with providers for a self-portrayal and with customers and other stakeholders to explore and evaluate services. Besides visually simplifying existing services, you can also use it to sketch service improvements and innovations. It supports many of the tools presented later in this book. The Customer Journey Canvas is available under cc license on our website. Try it, adapt or modify it, take a snapshot and share how you use the canvas through our website. Watch out for service design thinking! NOTE:

Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.

Let me start with this: I am an apostate. I have lied. I have cheated. I have done things in my life that I am not proud of, including but not limited to: • falling in love with a married man nineteen years ago • being selfish and self-centered • fighting with virtually everyone I have ever known (via hateful emails, texts, and spoken words) • physically threatening people (from parking ticket meter maids to parents who hit their kids in public) • not showing up at funerals of people I loved (because I don’t deal well with death) • being, on occasion, a horrible daughter, mother, sister, aunt, stepmother, wife (this list goes on and on). The same goes for every single person in my family: • My husband, also a serial cheater, sold drugs when he was young. • My mother was a self-admitted slut in her younger days (we’re talking the 1960s, before she got married). • My dad sold cocaine (and committed various other crimes), and then served time at Rikers Island. Why am I revealing all this? Because after the Church of Scientology gets hold of this book, it may well spend an obscene amount of money running ads, creating websites, and trotting out celebrities to make public statements that their religious beliefs are being attacked—all in an attempt to discredit me by disparaging my reputation and that of anyone close to me. So let me save them some money. There is no shortage of people who would be willing to say “Leah can be an asshole”—my own mother can attest to that. And if I am all these things the church may claim, then isn’t it also accurate to say that in the end, thirty-plus years of dedication, millions of dollars spent, and countless hours of study and

You don’t mention what you’d like to study, but I assure you there are many ways to fund a graduate education. I know a whole lot of people who did not go broke getting a graduate degree. There is funding for tuition remission at many schools, as well as grants, paid research, and teaching assistantships, and—yes—the offer of more student loans. Perhaps more importantly in your case, there are numerous ways to either cancel portions of your student loan debt or defer payment. Financial difficulty, unemployment, attending school at least half-time (i.e., graduate school!), working in certain professions, and serving in the Peace Corps or other community service jobs are some ways that you would be eligible for debt deferment or cancellation. I encourage you to investigate your options so you can make a plan that brings you peace of mind. There are many websites that will elucidate what I have summarized above.

At one point in late 2017, he was scheduled to be on a Tesla earnings call with Wall Street analysts. Jon McNeill, who was then Tesla’s president, found him lying on the floor of the conference room with the lights off. McNeill went over and lay down next to him in the corner. “Hey, pal,” McNeill said. “We’ve got an earnings call to do.” “I can’t do it,” Musk said. “You have to,” McNeill replied. It took McNeill a half-hour to get him moving. “He came from a comatose state to a place where we could actually get him in the chair, get other people in the room, get him through his opening statement, and then cover for him,” McNeill recalls. Once it was over, Musk said, “I’ve got to lay down, I’ve got to shut off the lights. I just need some time alone.” McNeill said the same scene played out five or six times, including once when he had to lie on the conference room floor next to Musk to get his approval for a new website design.

Through the fall, the president’s anger seemed difficult to contain. He threatened North Korea with “fire and fury,” then followed up with a threat to “totally destroy” the country. When neo-Nazis and white supremacists held a rally in Charlottesville, Virginia, and one of them killed a protester and injured a score of others, he made a brutally offensive statement condemning violence “on many sides … on many sides”—as if there was moral equivalence between those who were fomenting racial hatred and violence and those who were opposing it. He retweeted anti-Muslim propaganda that had been posted by a convicted criminal leader of a British far-right organization. Then as now, the president’s heedless bullying and intolerance of variance—intolerance of any perception not his own—has been nurturing a strain of insanity in public dialogue that has been long in development, a pathology that became only more virulent when it migrated to the internet. A person such as the president can on impulse and with minimal effort inject any sort of falsehood into public conversation through digital media and call his own lie a correction of “fake news.” There are so many news outlets now, and the competition for clicks is so intense, that any sufficiently outrageous statement made online by anyone with even the faintest patina of authority, and sometimes even without it, will be talked about, shared, and reported on, regardless of whether it has a basis in fact. How do you progress as a culture if you set out to destroy any common agreement as to what constitutes a fact? You can’t have conversations. You can’t have debates. You can’t come to conclusions. At the same time, calling out the transgressor has a way of giving more oxygen to the lie. Now it’s a news story, and the lie is being mentioned not just in some website that publishes unattributable gossip but in every reputable newspaper in the country. I have not been looking to start a personal fight with the president. When somebody insults your wife, your instinctive reaction is to want to lash out in response. When you are the acting director, or deputy director, of the FBI, and the person doing the insulting is the chief executive of the United States, your options have guardrails. I read the president’s tweets, but I had an organization to run. A country to help protect. I had to remain independent, neutral, professional, positive, on target. I had to compartmentalize my emotions. Crises taught me how to compartmentalize. Example: the Boston Marathon bombing—watching the video evidence, reviewing videos again and again of people dying, people being mutilated and maimed. I had the primal human response that anyone would have. But I know how to build walls around that response and had to build them then in order to stay focused on finding the bombers. Compared to experiences like that one, getting tweeted about by Donald Trump does not count as a crisis. I do not even know how to think about the fact that the person with time on his hands to tweet about me and my wife is the president of the United States.

One courageous person raising awareness is Amy Kubal, “the Paleo Dietitian,” a licensed dietitian who has worked in the Paleo community for more than a decade. In February 2014, Amy came out on a prominent Paleo website as anorexic. “In my case,” she wrote, “Paleo was a convenient way to justify restriction. I entered the eating disorder world with an intense fear of fat, a fear that didn’t go away with Paleo—it let up a little but it also villainized many of the foods that were once ‘safe’ to me. Now carbs, dairy, beans, grains, and fat were evil and my list kept getting longer.” Amy spoke candidly with me about her own experience and her impression of the Paleo community in general. “You know, it works for some people,” she says. “But for 60 to 70 percent, it turns into a religion. Following this is like their commandment—does that have gluten? Does this? Their lives revolve around it, thinking constantly about what foods are at the places they’re going to be. I have more and more clients who bring their own food to restaurants and family gatherings.

You’ll recall from our trip to the Serengeti that a fight-or-flight stress response starts when you recognize an external threat. Your brain and body then go into the self-defense mode of attack or escape. The pause-and-plan response differs in one very crucial way: It starts with the perception of an internal conflict, not an external threat. You want to do one thing (smoke a cigarette, supersize your lunch, visit inappropriate websites at work), but know you shouldn’t. Or you know you should do something (file your taxes, finish a project, go to the gym), but you’d rather do nothing. This internal conflict is its own kind of threat: Your instincts are pushing you toward a potentially bad decision. What’s needed, therefore, is protection of yourself by yourself. This is what self-control is all about. The most helpful response will be to slow you down, not speed you up (as a fight-or-flight response does). And this is precisely what the pause-and-plan response does. The perception of an internal conflict triggers changes in the brain and body that help you slow down and control your impulses. THIS

Some 30 years ago, I was influenced by Dr. J Robertson McQuilkin, who was president of Columbia Bible College in Columbia, SC, a great Bible teacher and Christian leader. His wife developed short-term memory loss, and then she was diagnosed with Alzheimer’s in the early 1980’s. He abruptly resigned his position, cared for her full time and then wrote a book, A Promise Kept. I remember thinking that he must really love his wife! God used this man’s example and his relationship with his wife to plant thoughts and feelings that would grow year by year, and be used to mold Gini and my relationship to one another and the importance of our marriage vows to one another “in the sight of God and these witnesses”. I now know that the “witnesses” include many who are still observing us today, as the Lord helps us to graciously love one another completely and unreservedly “til death do us part” If you have not watched this video with our vows and voices, please do so or pass this message on. On the website as alternate video just below the main one or http://vimeo.com/65673042 To get the book Gini and I wrote, www.ReadTheJourneyHome.com

The right Brand Promise isn’t always obvious. Naomi Simson — founder of one of the fastest-growing companies in Australia, RedBalloon — was sure she knew what to promise customers who want to give experiences such as hot air balloon rides as gifts, rather than flowers and chocolates. Her promises included an easy-to-use website for choosing one of over 2,000 experiences; recognizable packaging and branding (think Tiffany blue, only in red); and onsite support. It wasn’t until a friend and client mentioned that she was using the website as a source of ideas — but buying the experiences directly from the vendors — that Simson had an “Aha!” moment. She realized that other customers might be doing the same thing, assuming that RedBalloon must be marking up the price of the experiences to cover the costs of the website, packaging, and onsite support. To grow the business, she promised customers they would pay no more for the experiences they bought through RedBalloon than for those purchased directly from the suppliers; otherwise, customers would get 100% of their fee refunded. The company calls this promise, which is technically a pricing guarantee, a “100% Pleasure Guarantee,” to fit its brand.

Revitalized and healthy, I started dreaming new dreams. I saw ways that I could make a significant contribution by sharing what I’ve learned. I decided to refocus my legal practice on counseling and helping start-up companies avoid liability and protect their intellectual property. To share some of what I know, I started a blog, IP Law for Startups, where I teach basic lessons on trade secrets, trademarks, copyrights, and patents and give tips for avoiding the biggest blunders that destroy the value of intellectual assets. Few start-up companies, especially women-owned companies that rarely get venture capital funding, can afford the expensive hourly rates of a large law firm to the get the critical information they need. I feel deeply rewarded when I help a company create a strategy that protects the value of their company and supports their business dreams. Further, I had a dream to help young women see their career possibilities. In partnership with my sister, Julie Simmons, I created lookilulu.com, a website where women share their insights, career paths, and ways they have integrated motherhood with their professional pursuits. When my sister and I were growing up on a farm, we had a hard time seeing that women could have rewarding careers. With Lookilulu® we want to help young women see what we couldn’t see: that dreams are not linear—they take many twists and unexpected turns. As I’ve learned the hard way, dreams change and shift as life happens. I’ve learned the value of continuing to dream new dreams after other dreams are derailed. I’m sure I’ll have many more dreams in my future. I’ve learned to be open to new and unexpected opportunities. By way of postscript, Jill writes, “I didn’t grow up planning to be lawyer. As a girl growing up in a small rural town, I was afraid to dream. I loved science, but rather than pursuing medical school, I opted for low-paying laboratory jobs, planning to quit when I had children. But then I couldn’t have children. As I awakened to the possibility that dreaming was an inalienable right, even for me, I started law school when I was thirty; intellectual property combines my love of law and science.” As a young girl, Jill’s rightsizing involved mustering the courage to expand her dreams, to dream outside of her box. Once she had children, she again transformed her dreams. In many ways her dreams are bigger and aim to help more people than before the twists and turns in her life’s path.

I gave them the same advice that had worked for me: Start by stocking your sense memory. Smell everything and attach words to it. Raid your fridge, pantry, medicine cabinet, and spice rack, then quiz yourself on pepper, cardamom, honey, ketchup, pickles, and lavender hand cream. Repeat. Again. Keep going. Sniff flowers and lick rocks. Be like Ann, and introduce odors as you notice them, as you would people entering a room. Also be like Morgan, and look for patterns as you taste, so you can, as he does, “organize small differentiating units into systems.” Master the basics of structure—gauge acid by how you drool, alcohol by its heat, tannin by its dryness, finish by its length, sweetness by its thick softness, body by its weight—and apply it to the wines you try. Actually, apply it to everything you try. Be systematic: Order only Chardonnay for a week and get a feel for its personality, then do the same with Pinot Noir, and Sauvignon Blanc, and Cabernet Franc (the Wine Folly website offers handy CliffsNotes on each one’s flavor profile). Take a moment as you drink to reflect on whether you like it, then think about why. Like Paul Grieco, try to taste the wine for what it is, not what you imagine it should be. Like the Paulée-goers, splurge occasionally. Mix up the everyday bottles with something that’s supposed to be better, and see if you agree. Like Annie, break the rules, do what feels right, and don’t be afraid to experiment.

As Zane drove toward the exit, Phoebe searched frantically for a topic of conversation. Nothing brilliant came to mind. She nibbled on her lower lip as she considered risking the truth. When nothing better occurred to her, she decided to dive right into the cowboy-infested water. “So this is really strange, huh?” Zane glanced at her but didn’t speak. She cleared her throat. “Me being here. I mean you don’t know me from a rock, and I’m going to be staying at the ranch for a couple of days. Maybe we should get to know each other, so the situation isn’t so awkward.” “If you don’t feel like you belong, why did you come?” She spent a good three seconds mentally swooning over the sound of his voice before processing his words. He wasn’t exactly welcoming. “Well, um, several reasons,” she said, stalling, then couldn’t think of any but one. She sighed. “Maya guilted me into it.” “What did she tell you? That I keep Chase locked in a tower and feed him bread and water?” Phoebe winced. “Not exactly.” “But close.” “Um, maybe.” Zane’s grip on the steering wheel tightened. “She’s always had a soft spot for Chase.” “He must be really smart. That must make you proud. I certainly couldn’t design a website and entice people to sign up for a cattle-drive vacation.” Zane’s ever-so-perfect mouth tightened. “He lied, stole and committed fraud. Pride doesn’t much enter into it for me.” Phoebe hunched down in her seat. “If you’re going to put it like that,” she mumbled and turned her attention to the scenery.

our explosive growth was slowing down our pace of innovation. We were spending more time coordinating and less time building. More features meant more software, written and supported by more software engineers, so both the code base and the technical staff grew continuously. Software engineers were once free to modify any section of the entire code base to independently develop, test, and immediately deploy any new features to the website. But as the number of software engineers grew, their work overlapped and intertwined until it was often difficult for teams to complete their work independently. Each overlap created one kind of dependency, which describes something one team needs but can’t supply for itself. If my team’s work requires effort from yours—whether it’s to build something new, participate, or review—you’re one of my dependencies. Conversely, if your team needs something from mine, I’m a dependency of yours. Managing dependencies requires coordination—two or more people sitting down to hash out a solution—and coordination takes time. As Amazon grew, we realized that despite our best efforts, we were spending too much time coordinating and not enough time building. That’s because, while the growth in employees was linear, the number of their possible lines of communication grew exponentially. Regardless of what form it takes—and we’ll get into the different forms in more detail shortly—every dependency creates drag. Amazon’s growing number of dependencies delayed results, increased frustration, and disempowered teams.

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Onboarding checklists Business orientation checklist As early as possible, get access to publicly available information about financials, products, strategy, and brands. Identify additional sources of information, such as websites and analyst reports. If appropriate for your level, ask the business to assemble a briefing book. If possible, schedule familiarization tours of key facilities before the formal start date. Stakeholder connection checklist Ask your boss to identify and introduce you to the key people you should connect with early on. If possible, meet with some stakeholders before the formal start. Take control of your calendar, and schedule early meetings with key stakeholders. Be careful to focus on lateral relationships (peers, others) and not only vertical ones (boss, direct reports). Expectations alignment checklist Understand and engage in business planning and performance management. No matter how well you think you understand what you need to do, schedule a conversation with your boss about expectations in your first week. Have explicit conversations about working styles with bosses and direct reports as early as possible. Cultural adaptation checklist During recruiting, ask questions about the organization’s culture. Schedule conversations with your new boss and HR to discuss work culture, and check back with them regularly. Identify people inside the organization who could serve as culture interpreters. After thirty days, conduct an informal 360-degree check-in with your boss and peers to gauge how adaptation is proceeding.

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I struggle with an embarrassing affliction, one that as far as I know doesn’t have a website or support group despite its disabling effects on the lives of those of us who’ve somehow contracted it. I can’t remember exactly when I started noticing the symptoms—it’s just one of those things you learn to live with, I guess. You make adjustments. You hope people don’t notice. The irony, obviously, is having gone into a line of work in which this particular infirmity is most likely to stand out, like being a gimpy tango instructor or an acrophobic flight attendant. The affliction I’m speaking of is moral relativism, and you can imagine the catastrophic effects on a critic’s career if the thing were left to run its course unfettered or I had to rely on my own inner compass alone. To be honest, calling it moral relativism may dignify it too much; it’s more like moral wishy-washiness. Critics are supposed to have deeply felt moral outrage about things, be ready to pronounce on or condemn other people’s foibles and failures at a moment’s notice whenever an editor emails requesting twelve hundred words by the day after tomorrow. The severity of your condemnation is the measure of your intellectual seriousness (especially when it comes to other people’s literary or aesthetic failures, which, for our best critics, register as nothing short of moral turpitude in itself). That’s how critics make their reputations: having take-no-prisoners convictions and expressing them in brutal mots justes. You’d better be right there with that verdict or you’d better just shut the fuck up. But when it comes to moral turpitude and ethical lapses (which happen to be subjects I’ve written on frequently, perversely drawn to the topics likely to expose me at my most irresolute)—it’s like I’m shooting outrage blanks. There I sit, fingers poised on keyboard, one part of me (the ambitious, careerist part) itching to strike, but in my truest soul limply equivocal, particularly when it comes to the many lapses I suspect I’m capable of committing myself, from bad prose to adultery. Every once in a while I succeed in landing a feeble blow or two, but for the most part it’s the limp equivocator who rules the roost—contextualizing, identifying, dithering. And here’s another confession while I’m at it—wow, it feels good to finally come clean about it all. It’s that … once in a while, when I’m feeling especially jellylike, I’ve found myself loitering on the Internet in hopes of—this is embarrassing—cadging a bit of other people’s moral outrage (not exactly in short supply online) concerning whatever subject I’m supposed to be addressing. Sometimes you just need a little shot in the arm, you know? It’s not like I’d crib anyone’s actual sentences (though frankly I have a tough time getting as worked up about plagiarism as other people seem to get—that’s how deep this horrible affliction runs). No, it’s the tranquillity of their moral authority I’m hoping will rub off on me. I confess to having a bit of an online “thing,” for this reason, about New Republic editor-columnist Leon Wieseltier—as everyone knows, one of our leading critical voices and always in high dudgeon about something or other: never fearing to lambaste anyone no matter how far beneath him in the pecking order, never fearing for a moment, when he calls someone out for being preening or self-congratulatory, as he frequently does, that it might be true of himself as well. When I’m in the depths of soft-heartedness, a little dose of Leon is all I need to feel like clambering back on the horse of critical judgment and denouncing someone for something.

Here’s some startup pedagogy for you: When confronted with any startup idea, ask yourself one simple question: How many miracles have to happen for this to succeed? If the answer is zero, you’re not looking at a startup, you’re just dealing with a regular business like a laundry or a trucking business. All you need is capital and minimal execution, and assuming a two-way market, you’ll make some profit. To be a startup, miracles need to happen. But a precise number of miracles. Most successful startups depend on one miracle only. For Airbnb, it was getting people to let strangers into their spare bedrooms and weekend cottages. This was a user-behavior miracle. For Google, it was creating an exponentially better search service than anything that had existed to date. This was a technical miracle. For Uber or Instacart, it was getting people to book and pay for real-world services via websites or phones. This was a consumer-workflow miracle. For Slack, it was getting people to work like they formerly chatted with their girlfriends. This is a business-workflow miracle. For the makers of most consumer apps (e.g., Instagram), the miracle was quite simple: getting users to use your app, and then to realize the financial value of your particular twist on a human brain interacting with keyboard or touchscreen. That was Facebook’s miracle, getting every college student in America to use its platform during its early years. While there was much technical know-how required in scaling it—and had they fucked that up it would have killed them—that’s not why it succeeded. The uniqueness and complete fickleness of such a miracle are what make investing in consumer-facing apps such a lottery. It really is a user-growth roulette wheel with razor-thin odds. The classic sign of a shitty startup idea is that it requires at least two (or more!) miracles to succeed. This was what was wrong with ours. We had a Bible’s worth of miracles to perform:

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.

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She shifted gears as they left Worth Avenue, hurtling them along the beach at just sublight speed. “Jesus, Addison, you are so blind,” she finally exploded. “She comes in playing the damsel in distress, and you buy all of it.” “She did n—” “‘Oh, Richard, I need your help,’” she mimicked, doing a startlingly good impression of Patricia’s soft, cultured Brit—especially since the two women had barely spoken a total of five words to one another. “’I’ve left Peter, and I so badly want to make a new start, but I just don’t know how to do it on my own. You’re so big and strong and successful, can’t you see it in your heart to help me?’” Samantha canted her eyes at him. “Did it go a little like that?” Christ. “Maybe,” he hedged. “But—” “See? She wants you back.” “Well, she can’t have me. I’m taken. But she asked for my help, and I’m partially the reason she’s in this position.” “No, she put herself on her back and then you put her in the next position.” “Even so—” “You can’t resist putting on your shining armor, can you?” she said more calmly, blowing out her breath. “And if I know it, then she knows it, too.” “Honestly, Samantha, I think it’s more a matter of Patricia actually being helpless than her acting that way to gain my assistance. I doubt she could find a grocery store on her own, much less the toothpaste aisle.” “But she’s not after toothpaste.” As they stopped at a light, Richard leaned over and grabbed Samantha’s face, kissing her hard on her surprised mouth. “Don’t worry about this. You won’t have to deal with her.” “Maybe not, but you will. And keep in mind that she’s got a subscriber website where she gives advice about how not to get screwed in a divorce.” “She does?” “Yes. Interesting stuff. You really need to spend more time surfing the ’net.” “Shit.” Before Samantha could follow up her smug look with more commentary, he took a breath. “I’ll make dumping the website a condition of my helping her.” “Great. She won’t need the site, anyway, because she’ll be busy screwing you over in person, instead.” “No one screws me over, Samantha. Ever.” “Yet, smart guy. Yet.

Give us an idea of…” Noya Baram rubs her temples. “Oh, well.” Augie begins to stroll around again. “The examples are limitless. Small examples: elevators stop working. Grocery-store scanners. Train and bus passes. Televisions. Phones. Radios. Traffic lights. Credit-card scanners. Home alarm systems. Laptop computers will lose all their software, all files, everything erased. Your computer will be nothing but a keyboard and a blank screen. “Electricity would be severely compromised. Which means refrigerators. In some cases, heat. Water—well, we have already seen the effect on water-purification plants. Clean water in America will quickly become a scarcity. “That means health problems on a massive scale. Who will care for the sick? Hospitals? Will they have the necessary resources to treat you? Surgical operations these days are highly computerized. And they will not have access to any of your prior medical records online. “For that matter, will they treat you at all? Do you have health insurance? Says who? A card in your pocket? They won’t be able to look you up and confirm it. Nor will they be able to seek reimbursement from the insurer. And even if they could get in contact with the insurance company, the insurance company won’t know whether you’re its customer. Does it have handwritten lists of its policyholders? No. It’s all on computers. Computers that have been erased. Will the hospitals work for free? “No websites, of course. No e-commerce. Conveyor belts. Sophisticated machinery inside manufacturing plants. Payroll records. “Planes will be grounded. Even trains may not operate in most places. Cars, at least any built since, oh, 2010 or so, will be affected. “Legal records. Welfare records. Law enforcement databases. The ability of local police to identify criminals, to coordinate with other states and the federal government through databases—no more. “Bank records. You think you have ten thousand dollars in your savings account? Fifty thousand dollars in a retirement account? You think you have a pension that allows you to receive a fixed payment every month?” He shakes his head. “Not if computer files and their backups are erased. Do banks have a large wad of cash, wrapped in a rubber band with your name on it, sitting in a vault somewhere? Of course not. It’s all data.” “Mother of God,” says Chancellor Richter, wiping his face with a handkerchief.

Switch from a Performance Focus to a Mastery Focus There’s a way to keep your standards high but avoid the problems that come from perfectionism. If you can shift your thinking from a performance focus to a mastery focus, you’ll become less fearful, more resilient, and more open to good, new ideas. Performance focus is when your highest priority is to show you can do something well now. Mastery focus is when you’re mostly concerned with advancing your skills. Someone with a mastery focus will think, “My goal is to master this skill set” rather than “I need to perform well to prove myself.” A mastery focus can help you persist after setbacks. To illustrate this, imagine the following scenario: Adam is trying to master the art of public speaking. Due to his mastery goal, he’s likely to take as many opportunities as he can to practice giving speeches. When he has setbacks, he’ll be motivated to try to understand these and get back on track. His mastery focus will make him more likely to work steadily toward his goal. Compare this with performance-focused Rob, who is concerned just with proving his competence each time he gives a talk. Rob will probably take fewer risks in his style of presentation and be less willing to step outside his comfort zone. If he has an incident in which a talk doesn’t go as well as he’d hoped, he’s likely to start avoiding public speaking opportunities. Mastery goals will help you become less upset about individual instances of failure. They’ll increase your willingness to identify where you’ve made errors, and they’ll help you avoid becoming so excessively critical of yourself that you lose confidence in your ability to rectify your mistakes. A mastery focus can also help you prioritize—you can say yes to things that move you toward your mastery goal and no to things that don’t. This is great if you’re intolerant of uncertainty, because it gives you a clear direction and rule of thumb for making decisions about which opportunities to pursue. Experiment: What’s your most important mastery goal right now? Complete this sentence: “My goal is to master the skills involved in ___.” Examples include parenting, turning more website visitors into buyers, property investment, or self-compassion. Based on the mastery goal you picked, answer the following questions. Make your answers as specific as possible. How would people with your mastery goal: 1. React to mistakes, setbacks, disappointments, and negative moods? 2. Prioritize which tasks they work on? What types of tasks would they deprioritize? 3. React when they’d sunk a lot of time into something and then realized a particular strategy or idea didn’t have the potential they’d hoped it would? 4. Ensure they were optimizing their learning and skill acquisition? 5. React when they felt anxious?

Sam was about to travel to Asia with her boyfriend and she was fretting about what her backers would think if she released some of her new songs while she was 'on vacation'. She was worried that posting pictures of herself sipping a Mai Tai was going to make her look like an asshole. What does it matter? I asked her, where you are whether you're drinking a coffee, a Mai Tai or a bottle of water? I mean, aren't they paying for your songs so that you can... live? Doesn't living include wandering and collecting emotions and drinking a Mai Tai, not just sitting in a room writing songs without ever leaving the house? I told Sam about another songwriter friend of mine, Kim Boekbinder, who runs her own direct support website through which her fans pay her monthly at levels from $5 to $1,000. She also has a running online wishlist of musical gear and costumes kindof like a wedding registry, to which her fans can contribute money anytime they want. Kim had told me a few days before that she doesn't mind charging her backers during what she calls her 'staring at the wall time'. She thinks this is essential before she can write a new batch of songs. And her fans don't complain, they trust her process. These are new forms of patronage, there are no rules and it's messy, the artists and the patrons they are making the rules as they go along, but whether these artists are using crowdfunding (which is basically, front me some money so I can make a thing) or subscription services (which is more like pay me some money every month so that I can make things) or Patreon, which is like pay per piece of content pledge service (that basically means pay me some money every time I make a thing). It doesn't matter, the fundamental building block of all of these relationships boils down to the same simple thing: trust. If you're asking your fans to support you, the artist, it shouldn't matter what your choices are, as long as you're delivering your side of the bargain. You may be spending the money on guitar picks, Mai Tais, baby formula, college loans, gas for the car or coffee to fuel your all-night writing sessions. As long as art is coming out the other side, and you're making your patrons happy, the money you need to live (and need to live is hard to define) is almost indistinguishable from the money you need to make art. ... (6:06:57) ... When she posts a photo of herself in a vintage dress that she just bought, no one scolds her for spending money on something other than effects pedals. It's not like her fan's money is an allowance with nosy and critical strings attached, it's a gift in the form of money in exchange for her gift, in the form of music. The relative values are... messy. But if we accept the messiness we're all okay. If Beck needs to moisturize his cuticles with truffle oil in order to play guitar tracks on his crowdfunded record, I don't care that the money I fronted him isn't going towards two turntables or a microphone; just as long as the art gets made, I get the album and Beck doesn't die in the process.

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The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

What I have been doing lately from my WIP "In Hiding" is available on my website. *Strong language warning* Wayne sat in the hygienic emergency room trying to ignore the bitch of a headache that began radiating at the back of his skull. His worn jeans, a blood-stained t-shirt, and his makeshift bandage sat on a nearby chair. The hysteria created by his appearance in the small hospital ward had died down. A local cop greeted him as soon as he was escorted to the examination room. The conversation was brief, once he revealed he was a bail enforcer the topic changed from investigation to shooting the bull. The experienced officer shook his hand before leaving then joked he hoped this would be their only encounter. The ER doc was a woman about his age. Already the years of long hours, rotating shifts and the rarity of a personal life showed on her face. Her eyelids were pink-rimmed, her complexion sallow; all were earmarks of the effect of long-term exhaustion. Wayne knew it all too well as he rubbed his knuckle against his own grainy eyes. Despite this, she attended to him with an upbeat demeanor and even slid in some ribbing at his expense. He was defenseless, once the adrenaline dropped off Wayne felt drained. He accepted her volleys without a response. All he mustered was a smile and occasional nod as she stitched him up. Across the room, his cell toned, after the brief display of the number a woman’s image filled the screen. Under his breath, he mumbled, “Shit.” He intends for his exclamation to remain ignored, having caught it the doctor glanced his direction with a smile. Without invitation, she retrieved his phone handing it to him without comment. Wayne noted the raised eyebrow she failed to hide. The phone toned again as he glanced at the flat image on the device. The woman’s likeness was smiling brightly, her blue eyes dancing. Just looking at her eased the pain in his head. He swiped the screen and connected the call as the doctor finished taping his injury. Using his free uninjured arm, he held the phone away from him slightly, utilizing the speaker option. “Hey Baby.” “What the hell, Wayne!” Her voice filled the small area, in his peripheral vision he saw the doc smirk. Turning his head, he addressed the caller. “Babe, I was getting ready to call.” The excuse sounded lame, even to him. “Why the hell do I have to hear about this secondhand?” Wayne placed the phone to his chest, loudly he exclaimed; “F***!” The ER doc touched his arm, “I will give you privacy.” Wayne gave her a grateful nod. With a snatch, she grabbed the corner of the thin curtain suspended from the ceiling and pulled it close. Alone again, he refocused on the call. The woman on the other end had continued in her tirade without him. When he rejoined the call mid-rant, she was issuing him a heartfelt ass-chewing. “...bullshit Wayne that I have to hear about this from my cousin. We’ve talked about this!” “Honey...” She interrupts him before he can explain himself. “So what the hell happened?” Wisely he waited for silence to indicate it was his turn to speak. “Lou, Honey first I am sorry. You know I never meant to upset you. I am alright; it is just a flesh wound.” As he speaks, a sharp pain radiates across his side. Gritting his teeth, Wayne vows to continue without having the radiating pain affect his voice. “I didn’t want you to worry Honey; you know calling Cooper first is just business.” Silence. The woman miles away grits her teeth as she angrily brushes away her tears. Seated at the simple dining table, she takes a napkin from the center and dabs at her eyes. Mentally she reminds herself of her promise that she was done crying over this man. She takes an unsteady breath as she returns her attention to the call. “Lou, you still there?” There is something in his voice, the tender desperation he allows only her to see. Furrowing her brow she closes her eyes, an errant tear coursed down her cheek.