Webinar Quotes

We email, teleconference, webinar, but we are not in the room with the people. It is a false connectedness - artificial team-building. It's like eating the menu instead of the food.

Trust yourself always.

Price is what you pay. Value is what you get.” -Warren Buffet

Speaking is no different than staying in shape; it’s not something you get, it’s something you maintain.

If you aren’t having fun creating content, you’re doing it wrong.

Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.

with the perky vigor of a man who had sat through one too many free webinars about the importance of networking.

Consider Pawn Stars, a popular show on the History Channel, and compare it with Antiques Roadshow, which airs on PBS.

What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Cold Calling 2.0: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to-results). PR: It’s great when, once in awhile, it generates actual results!

Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales.

I’m just a boy- standing in front of a screen- with a whole bunch of other people watching…” Xavier’s box suddenly flickered back on, next to Monika on the big screen. “Oh, piss off, Xavier!” I said. Xavier disappeared again. “…and asking you to love me!

Demographics 30 points based on manual Prospect review 0-8 points based on title Source and Offer Website leads source: +7 Thought leadership offer: -5 Behavioral Engagement: Visit any webpage or open any email: +1 Watch demos: +5 each Register for webinar: +5 Attend webinar: +5 Download thought leadership: +5 Download Marketo reviews: +12 More than 8 pages in one visit: +7 Visit website 2x in one week: +8 Search for “Marketo”: +15 Visit pricing pages: +5 Visit careers pages: -10 (I especially love this one!) No Activity in One Month: Score >30: -15 points Score 0 to 30: -5 points

Back to that webinar for a second. Why does it matter that this book came from my webinar? Well, unlike “regular people,” I didn’t think about the pros and cons of doing a webinar, or spend even one second worrying about what would happen if it failed. I didn’t test my theory. I didn’t even come up with the presentation for it beforehand. I simply said, “You know, I think that people can benefit from what I’ve learned about how I use my ADHD to my advantage, and I think it’d be fun to see if I can help people.” An hour later, I’d reserved a webinar time, and posted on Facebook that people should save

How does this work in email marketing? One simple example is to start asking subscribers to begin interacting with you in a small way right from when you start communicating with them. Ask them to reply to a message, like or share a blog post, complete a survey. Taking these small steps to interact early on makes it much more likely they’ll be willing to take bigger steps later – like joining you on a webinar, arranging a call with you or buying a product. You can also offer a low cost product early on in your interactions with a subscriber. It’s less of a commitment than a high end product or hiring your services. But by purchasing from you they begin to see themselves as a buyer and they’re more likely to buy again in future. Especially if their buying and post-purchase experience is very positive.

When we say to be authentic, we mean you should make it clear that your stuff has the stamp of an actual person or actual people and that that person or those people have the qualities (a point of view, a personality, a sense of enthusiasm for the subject, and suitability to your audience) that make for a compelling approach to content as a solid foundation for the start of your relationship with your audience.

What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Outbound Prospecting (aka "Cold Calling 2.0"):: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to-results). PR: It’s great when, once in a while, it generates actual results!

Sprint planning is not about planning new work for each two-week cycle. Most of the time, we are planning tasks for projects that are currently underway. For example, we may have planned a webinar four weeks ago and during this meeting, we are planning to make more progress on the webinar. When a task, like a webinar, will take longer than one sprint to complete, we use an epic issue type.

There is no excuse not to practice, train, and grow your skills as a dentist and a leader. There are so many books, YouTube channels, podcasts, weekend seminars, online webinars, and mentorship programs that can help us become the leaders and clinicians our practices need us to be.

the first thing you do is offer your readers something of value that educates them about a problem they have. A free report, free audio interview, free video, online webinar, and so on, are all great educational tools you can use.

Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ shoes, to adopt their vantage points, and to consider their thoughts, feelings, and needs.

Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the web has changed the rules.

Regard your content as something more, as something other than just words and images on a page—as an extension of your brand.

Content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world.

Sales development is more than getting prospects on the phone, asking a series of rapid-fire questions, and documenting their responses. The job is about arousing curiosity and generating interest. Often, that requires getting at the answer behind the answer. Ask your candidates how they prepared for the interview. One might have done some reading on top blogs. Another might have viewed a recorded webinar on your prospects and your industry, while another might have downloaded every piece of content on your website.

Transitional calls to action, however, contain less risk and usually offer a customer something for free. Transitional calls to action can be used to “on-ramp” potential customers to an eventual purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional

Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase.

Is your content answering a specific question? Then make sure that question is in your content somewhere.

Do not be tempted by a 20-dollar word when there is a 10-center handy, ready and able.

How can you anticipate and meet their needs so that they start to see you as a trusted source of information they need, and not as someone who just wants to sell them stuff?

Instagram in particular is one of the best platforms we’ve seen that puts magic wands into the hands of us Muggles.

By constantly engaging in debate on marketing subjects in all of these different venues, you avoid stagnation, he notes.

Producing any regular stream of content keeps you almost by necessity on the cutting edge of best practices and developments in your particular industry.

So instead of viewing your story or content as a static and pristine object owned by your site, think of it as a social object that can be taken, retold, and shared by others.

Your video content, in particular, is 50 times more likely to appear on the first page of search results than your standard text-based content, according to a Forrester Research report.

Tell your audience how your stuff helps people by telling them about those people, not by talking just about your stuff.

Worry more about creating remarkable content; worry less about being professional.

Despite what you learned in school, you can start sentences with and, but, so, and because.

In fact, it’s just the sort of propaganda most marketers and business writers construct every day: “Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

Today, however, every company has become a de facto publisher, creating content that’s valued by those they want to reach.

But if your company has a website, you have essentially already given birth.

Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ shoes, to adopt their vantage points, and to consider their thoughts, feelings, and needs. In short, it allows you to get to know the people who buy from you better than any customer survey or poll ever could.

Done right, the content you create will position your company not as just a seller of stuff, but as a reliable source of information.

2. Leverage This word is the poster child of words that began life as nouns and (perplexingly) find themselves now used as verbs.

To use another analogy: you cannot have the mentality of survivalists who hoard everything they grow for themselves. Rather, be like Johnny Appleseed, spreading seeds to allow everyone to enjoy the fruits (metaphorically).

People like printing a hard copy of the presentation slides. We don’t really understand why, but they do.

16 marketing vehicles are: 1. Social media marketing 2. Blog marketing 3. Article marketing 4. Lecture marketing 5. Webinar marketing 6. Video marketing 7. Presentation marketing 8. Podcast marketing 9. Workshop marketing 10. Book marketing 11. Drip marketing 12. Referral marketing

Trust God Roll your works upon the Lord [commit and trust them wholly to Him; He will cause your thoughts to become agreeable to His will, and] so shall your plans be established and succeed. PROVERBS 16:3 AMP Many people make resolutions at the beginning of a new year . . . only to break them before the month is complete. Others set goals, then lay out detailed plans to accomplish them. In fact, January sees a plethora of self-help courses, webinars, blog posts, and other venues that emphasize how goals and/or resolutions will lead to success if we can manage not to break them or throw out the goals. There’s nothing wrong with these things, except too many times we forget to include God in our plans. In the first chapter of Joshua we read of God’s charge to Joshua after Moses was dead. It was time to lead the children of Israel into the Promised Land. God tells Joshua the secret to success: “Be sure to obey all the teachings my servant Moses gave you. If you follow them exactly, you will be successful in everything you do. Always remember what is written in the Book of the Teachings. Study it day and night to be sure to obey everything that is written there. If you do this, you will be wise and successful in everything” (Joshua 1:7–8 NCV). Solomon writes that we are to roll all our plans and goals onto the Lord. If they are in accordance with God’s plan, then He will establish our plans and help us make them reality. Father, I commit my plans to You today.

Delivering a First-Class Care Webinar” versus “Improving Patient Outcomes Through Increased Patient Education.” The new message works because it intensifies a reward: it is more satisfying to improve patient outcomes than to deliver a great webinar.

Build momentum. Why are you creating? Good content always has an objective; it’s created with intent. It therefore carries triggers to action.

The person with the abundance mentality wins.

Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information.

solving?

A good transitional call to action can do three powerful things for your brand: 1.​Stake a claim to your territory. If you want to be known as the leader in a certain territory, stake a claim to that territory before the competition beats you to it. Creating a PDF, a video series, or anything else that positions you as the expert is a great way to establish authority. 2.​Create reciprocity. I’ve never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely. 3.​Position yourself as the guide. When you help your customers solve a problem, even for free, you position yourself as the guide. The next time they encounter a problem in that area of their lives, they will look to you for help. Transitional calls to action come in all shapes and sizes. Here are a few ideas to create transitional calls to action of your own: •​Free information: Create a white paper or free PDF educating customers about your field of expertise. This will position you as a guide in your customer’s story and create reciprocity. Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase. •​Testimonials: Creating a video or PDF including testimonials from happy clients creates a story map in the minds of potential customers. When they see others experience a successful ending to their story, they will want that same ending for themselves. •​Samples: If you can give away free samples of your product, do it. Offering a customer the ability to test-drive a car, taste your seasoning, sample your music, or read a few pages of your book are great ways to introduce potential customers to your products. •​Free trial: Offering a limited-time free trial works as a risk-removal policy that helps to on-ramp your customers. Once they try your product, they may not be able to live without it.

The Real Currency is Relationship Riches." -Sherrie Rose

Quickbooks ProAdvisor support +1-877-788-4840 Want to take your financial consulting practice to the next level, earn client trust, and easily connect with a vast pool of potential customers? Certification as a QuickBooks ProAdvisor brings you these and many more benefits. And the best part is, you can boost your business at no cost with just a few hours of your time. By joining the QuickBooks ProAdvisor program and completing a test, your ProAdvisor certification demonstrates your superior knowledge of the QuickBooks system. You will be prepared to provide both expert business and financial consulting. Certification as a QuickBooks ProAdvisor will improve your efficiency and increase the success of your practice. We’ll discuss these and more benefits in detail later in this article. QuickBooks makes their certification program easy by providing free training resources, such as self-guided modules, webinars, and even live course options. You do not need to be a bookkeeper or an accountant or have any specific education certificates or degrees. By investing just one or two hours a day, you can become a certified QuickBooks ProAdvisor in as little as two weeks.

Putting It into Action Write down every question you’ve ever received from a prospect or customer who was asking you to compare two or more things. This could include products, brands, methods, companies, and other subjects. It could also include your products and services or ones you don’t even sell. The key, though, is that you consider the many comparison-based questions that potential buyers and customers are asking (and searching) in your industry right now. Once you’ve made this list, address these questions honestly and transparently throughout your digital marketing efforts—be it with blog posts, videos, buying guides, webinars, and so on.

No matter how many e-mails they send or receive, no matter how kept in the loop they are, they are missing all the social time, the gaps, the nuance . . . the humanity of being around other humans. But what do we do in hard times when we need good ideas most? We cut back on conferences and business trips because video conferencing and webinars are cheaper. Perhaps. But only in the short term. Given how relatively new social media is, the long-term impact of all this dehumanizing is still yet to be fully realized.

let’s clarify what I mean when I talk about your brand’s “tone” and “voice.” Although they’re related, these concepts mean separate things. Your brand’s tone defines how you want to communicate. Your tone can fluctuate. You might be playful and funny on TikTok and more serious and informative in webinars. It’s a good idea to decide what tone you want to hit for each type of content you create. If you’re stuck, go back to the audience and the purpose of each piece of content. Your brand’s voice shouldn’t change from one platform to another. It represents your brand’s personality and includes everything that makes you unique. People should have the same experience whether they are reading your website, downloading a white paper, or reading an email from your sales team. You have a personal tone and voice, even if you have never thought about it. Your unique voice comes across no matter whom you talk to.

I appreciate you. If you have somebody else who has a Facebook ad account, I'd be happy to give them a free account audit. This audit will give that person a couple of ways to improve their ads. Usually we can save them 10-20% of their cost in just 10 minutes. There's no obligation. If they want to work with us, we will work hard

Recently, I was watching a webinar from a child psychologist. The topic was something like “a parent’s guide to surviving quarantine,” and I figured I could use all the help I could get. During the webinar, the psychologist gave the following advice: “Don’t get furious. Get curious.

Revenue-Producing Activities Writing sales copy Coming up with offers & promotions Creating sales funnels Shooting videos Doing webinars Scheming & plotting

2.  Online Course or Webinar:

A lot of webinars want us deer to become lions.

My webinar funnel gives away a “secret funnel strategy” in a one-hour presentation.

Ten years ago, A New Earth was first published. Since that time, the book has been read in forty-four languages by countless people all over the world. The in-depth webinar I did with Oprah Winfrey, during which we explored the main themes of the book, has been watched thirty-five million times. So the question naturally arises: Ten years later—where are we? Is a “new earth

Binge-worthy content (to engage & convert) is an email or video series, workshops and webinars, or a pop-up Facebook group where exclusive content is shared. The characteristic of this content is that it’s just that—binge-worthy. These content formats are exclusive and/or only available for a short period of time. These are also likely to be launch vehicles that kick off the start of a launch.

The most important formula you'll use when expressing yourself, conquering writer's block, presenting information on webinars, and overall, communicating more effectively, is W.W.H.W. — Why, What, How-To, What-If.

There is the documentary Sensitive: The Untold Story and the feature film, Sensitive and in Love. There have been twice-a-year HSP Gathering Retreats, frequent international research conferences, and numerous seminars and webinars for the public on the subject in the U.S. and Europe, plus YouTube videos, books, magazines, newsletters, and websites, and all sorts of services exclusively for highly sensitive persons—most good and some, well, not as good.

You will decide if you will deliver your online curriculum in synchrony (in real time using a webinar format such as, Adobe Connect, Zoom, Microsoft Teams, & Google Classrooms, etc.) or asynchronous (learners work independently and submit their work to you on a specific day and time).

When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.

Why your _____ sucks and what to do about it E.g. Why your resume sucks... / why your DIY blog sucks / why your webinar sucks...

For instance, if you want people to show up at your Webinar, you have to e-mail them twice on the day of, three hours before and then five minutes before it starts.

You need a lead generator. You need a PDF, e-course, video series, webinar, live event, or just about anything else that will allow you to collect e-mail addresses.

content

Everyone else, meanwhile, wants to know only what those products or services can do for them.

Shalini Beriwal inspires thousands of women. She has touched around 50,000 women by helping them find their own happiness by conducting various webinars under a campaign called ‘Life is a Celebration’.

Top Retention Marketing Strategies for Clinics to Boost Patient Loyalty Retention of patients is just as important as the acquisition of a new one, particularly for a clinic that aims for long-term success. As the competition in healthcare becomes tougher, clinics have to definitely engage in retention marketing that would really build patient trust and loyalty. This article looks into some actionable strategies that clinics could make use of enhanced with tools such as loyalty programs, referral systems, and automated follow-ups into their patient engagement strategies toward building long-term relationships. Why Retention Marketing is Critical for Clinics Retention marketing aims to build strong relationships with the current patients and encourage them to return for every service, needing not to go anywhere outside for competitors. Unlike acquisition, retention is cost-effective and gives a better return since it hardly requires huge effort and cost. Studies reveal that most repeat patients are easier to convert, and they also tend to spend more as years go by. For clinics, patient retention guarantees: a steady flow of income. satisfaction rates that improve because of personalized service. positive word-of-mouth referrals that bring new patients automatically. How to Improve Patient Retention in Clinics with Practical Tools Different clinics can make a patient feel special and improve retention by using different ways and methods. Here is how: Trust and benefits through loyalty programs for clinics A loyalty program is an excellent way of encouraging repeat visits and helping in keeping the patients engaged over the longer term. It does entice the patient to connect with your clinic in a much more tangible sense. Point-Based System: Earn Points Every Visit or Service: redeemable for discounts for future treatments. Exclusive Offering: Members Benefit: Exclusive Priority Booking or Free Health Check-up. Tiered Programs: More Levels, More Rewards Offer different levels of engagement with increasing rewards to motivate retention. Such programs should therefore be simple to understand and available on easy-to-use platforms such as a mobile app or via a patient portal. Referral Systems: Harnessing Patient Advocacy Satisfied patients advocate best for your clinic. A referral program naturally helps them tell friends and family about your clinic, thus converting the most powerful source of marketing into incentive-driven word-of-mouth. Discount: Offer discounts for both referring and referred patients. Recognition Celebrate the most referring patients with personal thank-you notes or gifts. Progress Tracking: CRM tools should be used to monitor referral activity for eventual reward. Referral systems not only bring new patients to the practice but also assure already existing patients because this is a way of telling them that their efforts are appreciated. Top Loyalty Programs for Healthcare Clinics: Proven Models The incorporation of loyalty programs is not a silver-bullet solution; instead, design them to specific needs of both clinic and patient demographics. Membership Plans: Offer bundled sessions with annual membership at discounted rates. Health Tracking Rewards: This would involve encouraging patients to enroll in wellness programs, rewarding them for achieving certain milestones like losing weight or better blood pressure levels. Event Access: This could mean hosting health workshops or webinars exclusive to the members of the loyalty program. Such initiatives better patient experience and make your clinic the hospital of choice for continued care. Automated Follow-Ups: Staying Connected with Patients Retaining marketing is a new thing because there comes the automation. Scheduling the appointment confirms such follow-ups, reminders, and personalized messages that usually help the clinic in reaching out to patients continuously without occupying staff.

Angela Liberatore said……In today’s digital age, therapy centers are discovering the transformative power of online marketing. The internet isn’t just a place for entertainment or shopping; it’s where people seek help, comfort, and solutions to their problems. For therapy centers, this means an unprecedented opportunity to reach those in need. Whether you’re a small practice or a larger facility, effective digital marketing strategies can significantly impact your reach and success. Let’s dive into some of the most effective Digital marketing strategies tailored for therapy centers. Understanding the Digital Landscape for Therapy Centers Before we get into specific strategies, it’s essential to understand the digital landscape therapy centers operate within. The target audience for therapy centers includes individuals and families seeking mental health support. They often turn to the internet for information, reviews, and connections with professionals who can help them. Why Digital Marketing Matters for Therapy Centers: Accessibility: Digital platforms make it easier for potential clients to find you. Credibility: A strong online presence can build trust and credibility. Engagement: Engaging with your audience online can foster a sense of community and support. Cost-Effective: Compared to traditional marketing, digital marketing can be more cost-effective, offering a higher return on investment. 1. Building a User-Friendly Website Your website is the cornerstone of your digital presence. It’s often the first impression potential clients have of your therapy center, so it needs to be professional, informative, and easy to navigate. Key Elements of an Effective Therapy Center Website: Clear Information: Include details about the services you offer, your team, and how to get in touch. Blog Section: Regularly update your blog with articles on mental health topics. This not only provides value to visitors but also boosts your SEO. Client Testimonials: Showcase positive feedback from past clients to build trust. Contact Forms: Make it easy for potential clients to reach out with simple and accessible contact forms. Mobile Optimization: Ensure your website is mobile-friendly, as many users will visit from their phones. 2. Search Engine Optimization (SEO) SEO is crucial for making sure your therapy center appears in search engine results when potential clients are looking for services you offer. Effective SEO Strategies: Keyword Research: Identify and use relevant keywords that potential clients are likely to search for, such as “therapy center near me,” “mental health counseling,” and “online therapy sessions.” On-Page SEO: Optimize your website’s content, meta descriptions, headings, and images for these keywords. Local SEO: Ensure your therapy center is listed on Google My Business and other local directories. Encourage satisfied clients to leave positive reviews. Backlinks: Build high-quality backlinks from reputable websites in the mental health field to improve your site’s authority. 3. Content Marketing Content marketing involves creating and sharing valuable content to attract and engage your target audience. For therapy centers, this can be particularly powerful. Types of Content to Create: Blog Posts: Write articles on topics like coping with anxiety, the benefits of therapy, and how to choose a therapist. Video Content: Create videos that explain your services, introduce your therapists, and share client success stories (with permission). E-books and Guides: Offer free downloadable resources on mental health topics in exchange for visitors’ email addresses. Webinars: Host webinars on mental health topics to establish your center as an authority and provide value to your audience.

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