Web3 Quotes

I'm terrified that I will never be able to put him from my mind. I don't love him but I'm afraid that he will make it impossible for me ever to love anyone else.

Occasionally we all do wrong things from right motives. Only time can prove us right or wrong. The past is the past. Nothing can change it now, and who is to say that it was all wrong, anyway?

The bad part is life continues. The good part is that the pain goes away.

Tears never were worth the effort of crying them.

Sometimes it just seems that love is not enough, does it?

The real potential of Web3 is in allowing businesses and people to collectively function more similarly to biological ecosystems.

There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are.

Would she be able to bear never seeing him again? Never in this life?

I am afraid that it will all be ruined. It is like stepping out into the darkness when one has a world of light and warmth behind one.

One longs and longs to be grown up, doesn't one?," she said, "I dreamed of being eighteen and having a Season and meeting handsome gentlemen even apart from Dominic and falling in love with them and marrying him and living happily ever after. But life is not nearly as that simple when one finally does grow up.

the term “smart contract” has become more mainstream since the advent of first Bitcoin and then Ethereum, it was first coined by Nick Szabo in 1996, and thus precedes the development of blockchain networks.

As he had once said to someone in England, though he did not care to remember whom, he had liked the sight of the sea because it represented his escape from England. And he had escaped. But she had said that perhaps it was from himself he wished to escape and that it could not be done. For wherever he went, he must inevitably take himself along too.

One quick sidebar on this topic - don't waste any more time trying to make your web pages work for browsers that don't support HTML5 - it's self-defeating and can, in many instances actually harm your position in SERP's.

Engineering, however, is the practice of creating a technology that ultimately always has a social goal. Looking at engineering though a purely technological lens perpetuates a reductionist mindset on why and how we build technology.

Found a startup society. This is simply an online community with aspirations of something greater. Anyone can found one, just like anyone can found a company or cryptocurrency.2 And the founder’s legitimacy comes from whether people opt to follow them. Organize it into a group capable of collective action. Given a sufficiently dedicated online community, the next step is to organize it into a network union. Unlike a social network, a network union has a purpose: it coordinates its members for their mutual benefit. And unlike a traditional union, a network union is not set up solely in opposition to a particular corporation, so it can take a variety of different collective actions.3 Unionization is a key step because it turns an otherwise ineffective online community into a group of people working together for a common cause. Build trust offline and a cryptoeconomy online. Begin holding in-person meetups in the physical world, of increasing scale and duration, while simultaneously building an internal economy using cryptocurrency. Crowdfund physical nodes. Once sufficient trust has been built and funds have been accumulated, start crowdfunding apartments, houses, and even towns to bring digital citizens into the physical world within real co-living communities. Digitally connect physical communities. Link these physical nodes together into a network archipelago, a set of digitally connected physical territories distributed around the world. Nodes of the network archipelago range from one-person apartments to in-person communities of arbitrary size. Physical access is granted by holding a web3 cryptopassport, and mixed reality is used to seamlessly link the online and offline worlds. Conduct an on-chain census. As the society scales, run a cryptographically auditable census to demonstrate the growing size of your population, income, and real-estate footprint. This is how a startup society proves traction in the face of skepticism. Gain diplomatic recognition. A startup society with sufficient scale should eventually be able to negotiate for diplomatic recognition from at least one pre-existing government, and from there gradually increased sovereignty, slowly becoming a true network state.

In the beginning, there was the internet: the physical infrastructure of wires and servers that lets computers, and the people in front of them, talk to each other. The U.S. government’s Arpanet sent its first message in 1969, but the web as we know it today didn’t emerge until 1991, when HTML and URLs made it possible for users to navigate between static pages. Consider this the read-only web, or Web1. In the early 2000s, things started to change. For one, the internet was becoming more interactive; it was an era of user-generated content, or the read/write web. Social media was a key feature of Web2 (or Web 2.0, as you may know it), and Facebook, Twitter, and Tumblr came to define the experience of being online. YouTube, Wikipedia, and Google, along with the ability to comment on content, expanded our ability to watch, learn, search, and communicate. The Web2 era has also been one of centralization. Network effects and economies of scale have led to clear winners, and those companies (many of which I mentioned above) have produced mind-boggling wealth for themselves and their shareholders by scraping users’ data and selling targeted ads against it. This has allowed services to be offered for “free,” though users initially didn’t understand the implications of that bargain. Web2 also created new ways for regular people to make money, such as through the sharing economy and the sometimes-lucrative job of being an influencer.

Cada célula es, en realidad, literalmente como un pequeño ser humano, y tiene efectivamente todas las funciones que tiene el organismo, eso incluye inteligencia y consciencia.

Pokud totiž má být systém decentralizovaný, musí mít nízkou vstupní bariéru. V takovém případě dostatečná konkurence zajistí nízké, leč rentabilní marže. A konkurence v odvětví nízkých marží bez možnosti získání strategické výhody nepřitahuje rizikový kapitál. Jenže rizikové fondy dnes vehementně tlačí peníze do kryptoměn a Web 3.0 společností. Tyto peníze nepůjdou na budování systémů s nízkými bariérami vstupu, a tedy nízkými maržemi, protože by to neospravedlnilo vysokou rizikovost investic. Systémy, které budou výsledkem této záplavy peněz, tedy zákonitě nebudou decentralizované, bez ohledu na to, co říkají vemlouvavé prodejní propozice. Centralizace se tedy projeví sice jinak, ale projeví. To je konkrétní riziko z pohledu kryptoměn jako konceptu.

Black Mirror” version of our future could become our everyday reality. A technological “lock-in” could occur, where dysfunctional and/or proprietary technologies become permanently embedded into the infrastructure of our global systems leaving us powerless to alter the course of their direction or ferocity of their speed. A Web 3.0 that continues its march toward centralized power and siloed platforms would not only have crippling effects on innovation, it would have chilling effects on our freedom of speech, freedom of thought, and basic human rights. This should be enough to compel us to take thoughtful but aggressive action to prevent such a lock-in from occurring at all costs. Thankfully, there is also a “white mirror” version of Web 3.0, a positive future not well described in our sci-fi stories. It’s the one where we intentionally and consciously harness the power of the Convergence and align it with our collective goals, values, and greatest ambitions as a species. In the “white mirror” version, we have the opportunity to use these technologies to assist us in working together more effectively to improve our ecologies, economies, and governance models, and leave the world better than the one we entered.

Given the historical importance and exponential power ascribed to Convergence technologies, a comprehensive vision is required that describes how these technologies will be best aligned with our core human values and what the implications will be if they are not. Piecemeal descriptions and industry-centric narratives do not provide the holistic vantage point from which we must consider how best to make the critically important decisions regarding matters of privacy, security, interoperability, and trust in an age where powerful computing will literally surround us. If we fail to make the right societal decisions now, as we are laying the digital infrastructure for the 21st century, a dystopic “Black Mirror” version of our future could become our everyday reality. A technological “lock-in” could occur, where dysfunctional and/or proprietary technologies become permanently embedded into the infrastructure of our global systems leaving us powerless to alter the course of their direction or ferocity of their speed. A Web 3.0 that continues its march toward centralized power and siloed platforms would not only have crippling effects on innovation, it would have chilling effects on our freedom of speech, freedom of thought, and basic human rights. This should be enough to compel us to take thoughtful but aggressive action to prevent such a lock-in from occurring at all costs. Thankfully, there is also a “white mirror” version of Web 3.0, a positive future not well described in our sci-fi stories. It’s the one where we intentionally and consciously harness the power of the Convergence and align it with our collective goals, values, and greatest ambitions as a species. In the “white mirror” version, we have the opportunity to use these technologies to assist us in working together more effectively to improve our ecologies, economies, and governance models, and leave the world better than the one we entered.

Rispetto a qualunque altro formato, il metaverso offre una ricchezza di significato (semantica) e di segni (semiotica) imparagonabile a qualsiasi altro mezzo comunicativo. Grazie alla sua immersività, è possibile azzerare la distanza tra il punto di vista di chi voglio raggiungere e il punto di vista che gli voglio far conoscere.

AI is not going to replace human workers. But human workers NOT using AI will undoubtedly be replaced by human workers using it.

Non mi sembra troppo inverosimile che, tra cinque anni, i Marriott e gli Hilton del mondo inizieranno a costruire meta-versioni dei loro hotel in Horizon, consentendo agli avatar/ospiti di incontrarsi con i loro amici nella hall, o fare brainstorming nelle sale riunioni virtuali, ovviamente a pagamento.

Grazie al mind-uploading o all’immortalità digitale, un ospite defunto potrebbe continuare a scrivere recensioni, oppure a postare foto dei suoi soggiorni mentre era in vita. L’hotel dovrebbe rispondere a questi commenti? Oppure inviargli gli auguri di compleanno o le condoglianze ogni volta che ricorre la data della morte? È un bel mal di testa per i CRM e per la marketing automation: quanto loyal può essere un ospite trapassato? Può ancora essere un brand ambassador? Se in vita ha parlato molto del tuo hotel sui suoi social, allora potrebbe continuare a farlo da morto.

Non condividendo pregiudizi e parzialità tipiche degli umani, le macchine potrebbero prendere decisioni più eque e giuste rispetto a noi. Non solo le macchine sono migliori di noi nel ragionamento probabilistico o nello scovare pattern troppo sottili per essere individuati dagli umani, ma esse non hanno pregiudizi.

Velocidad, performance y usabilidad son cuellos de botella en la Web3 que serán probablemente resueltos con el correr del tiempo,

L’hospitality non è più solo una people-industry, ma anche una tech-industry

NEWcruitment is the #1 Tech Talent Agency specializing in Crypto , Blockchain, Web3.0 Engineers and IT Architects. As high Tech recruitment leaders we connect you to an exceptional IT Talent Pool.

Dappbrew is a top-rated blockchain development company that specializes in enterprise-grade blockchain solutions and other web 3.0 development services.

L’Estonia ha recentemente deciso di sperimentare (con successo) dei giudici-robot per risolvere tutte quelle controversie civili di minore entità (fino a 7.000 euro). Quali potrebbero essere le applicazioni AI nel travel?

Businesses that get involved in the creation of the metaverse early will have a distinctive early-adopter advantage, allowing them to have more ownership of the metaverse's total available market and culture as it becomes mainstream.

L'excès est le point de départ incontestable. Le surplus ne peut être investi dès le moment où l'extension n'est plus possible. Ceci implique a priori que de grandes quantités d'énergie furent disponibles à l'usage de qui eut la force de les gaspiller. Un avantage certain fut donné de la sorte aux bêtes de proie. Les carnassiers des diverses classes animales m'avaient pas seulement sur les herbivores un privilège de situation: ceux-ci répondaient mal aux nécessités d'un système excluant la croissance indéfinie. Un monde d'herbivores où le développement n'eût trouvé d'obstacle que la disette est inconcevable. La disette à l'état permanent ne peut résulter d'une surabondance. Et sous forme de chair l'excès était donné à qui voulait. A condition toutefois qu'il le gaspille. Si les animaux carnivores avaient été économiquement constitués, s'ils avaient au maximum utilisé l'énergie dont ils s'emparaient, lui faisant rendre en volume la même quantité qu'eussent produite, en assimilant une même quantité d'énergie, les animaux mangés, l'effet eût été faible. A la longue toutefois il est clair que les gaspillages des dévorateurs nu pouvaient suffire: même se reproduisant lentement, ils ne pouvaient sans fin subvenir au besoin qu'a le globe-vivant de dispenser et de perdre tout ce qu'il ne peut contenir.

While the Web2 was a front-end revolution, the Web3 is a backend revolution. The Web3 reinvents how the Internet is wired in the backend, combining the system functions of the Internet with the system functions of computers.

Stateless protocols like the current Web only manage the transfer of information, where the sender or receiver of that information is unaware of the state of the other.

KERI (Key Event Receipt Infrastructure) is a novel technology - a type of consensus network - that allows to move certain functions of decentralized identity-management systems off-chain to a different layer, and minimize the role of the distributed ledger.

Was wir heute als Volatilität und Instabilität der Märkte bezeichnen, hat damit zu tun, dass die Vertrauensgrundlagen der Ökonomie inzwischen so tief erschüttert sind, dass im Grunde nur noch diejenigen wirklich Geschäfte machen können, die auch zu verlieren bereit sind. Das sogenannte spekulative Kapital und die Spekulanten sind diejenigen, die nicht vom Vertrauen ausgehen, sondern von der Gewinnchance - sie sind die eigentlichen Spieler. Die allmähliche Transformation von der vertrauensbasierten Ökonomie in die Spielerökonomie, die eine sozialpsychologische Umstilisierung ganzer Gesellschaften einschließt, ist ein Teil des Dramas, das wir heute erleben.

While trying to manipulate data on a server resembles breaking into a house, where security is provided by a fence and an alarm system, the Web3 is designed in a way that you would need to break into multiple houses around the globe simultaneously, which each have their own fence and alarm system.

Reduction of bureaucracy: Smart contracts and similar rights management solutions have the potential to reduce bureaucracy and the coordination costs of business transactions

Everyone seems to suffer from "metaverse FOMO" right now. To a certain extent, it's like the mid-'90s all over again. During the internet boom, companies that added a ".com" suffix to their names (even though they had nothing to do with the Internet) experienced abnormal returns in terms of stock value. That's precisely what is happening with any brand with the words crypto, blockchain, metaverse, or Web3 attached to it.

Interoperability is the biggest challenge for brands trying to enter the metaverse. The risk of betting in the wrong m-world and being left empty-handed in five years is real. Interoperability of platforms is not a prerequisite for the metaverse, but without it, we'll end up working in silos with the same (disastrous) Web 2.0's paradigm. We must make sure that environments, objects, avatars, NFTs, avatar skins, etc. can be moved from one platform to the other. I should be able to play Axie Infinity, sell my Axie on OpenSea, get paid in Ethereum, buy an avatar skin in Minecraft, and then wear it in Decentraland. That's the central concept of decentralization (and the core idea of Web 3.0). Are we there yet? Definitely not.

La narrazione della realtà virtuale come sinonimo di metaverso va smantellata. Non è virtuale. Non è aumentato. Non è fisico. Non è misto. È TUTTE queste cose. Inoltre, suggerisco di non pensare al metaverso come a una nuova tecnologia, quanto piuttosto a una convergenza di tecnologie preesistenti in un unico paradigma. Ricordi il primo iPhone? Non aveva nulla di innovativo. L’innovazione era quella di far convergere, in un unico device, tecnologie pre-esistenti (camere digitali, mp3 player, ecc.). NFT, Web 3.0, blockchain, decentralizzazione, DAO, DeFi… Tutto questo è metaverso. La realtà virtuale è un pezzetto infinitesimale.

A basic premise of Web3 is that every product is simultaneously an investment opportunity

TalentWeb3 is a talent platform for connecting job seekers with companies in the Web3, blockchain, smart contract, DeFi, NFT and crypto space. We’re here to serve the growing need for blockchain professionals and enthusiasts, especially in emerging markets. We believe in the power of decentralization and want to see it reach its full potential. Do not hesitate to get in touch with us if you are looking for a Web3 job opportunity.

In advanced economies, the average citizen is often resistant to the concept of alternative worlds because they value the in-person relationships, locations, and experiences already available to them, labeled as “reality privilege” by some observers.

Web3 is the next-gen internet powered by blockchain technology, ultimately preventing censorship and mass surveillance by government and third-party organizations. It is not just about the ape pictures on OpenSea, it comprises an enhanced web browser, an encryption-first email distribution framework, a decentralized social media that gives power back to you, and much more services that are equally distributed to put you in charge of your data to curb exploitation.

The 1 Club is an asset-based invite only members’ club where only 11,111 members will ever be admitted via a saleable NFT. The club will bring together aspects of the metaverse and Web3 and the real world, creating a bridge for members to access future technology. The club aims to create both a virtual and physical platform to bring together the world’s most influential and inspiring people, where the convergence of a diversity of perspectives will encourage personal and professional growth alongside positive social change.

Smart Contracts What Is A Smart Contract? Complete Guide To Tech And Code That Is About To Transform The Economy-Blockchain, Web3.0, DApps, DAOs, DEFI, Crypto, IoTs, FinTech, Digital Assets Trading By Patrick Ejeke You also might be interested in my BEST SELLER, “METAVERSE” Click the links below… Grab A Free PDF Version OR Get it on Amazon © Text Copyright  Patrick Ejeke 2022 - All Rights Reserved All rights reserved. No part of this guide may be reproduced in any form without permission in writing from the

Table Of Contents Introduction The Problem With Contracts The Smart Solution Distinctive Properties What You Need to Know What Is A Smart Contract? Blockchain and Smart Contracts Vitalik Buterin On Smart Contracts Digital and Real-World Applications How Smart Contracts Work Smart Contracts' Historical Background A definition of Smart Contracts The promise What Do All Smart Contracts Have in Common? Elements Of Smart Contracts Characteristics of Smart Contracts Capabilities of Smart Contracts Life Cycle Of A Smart Contract Why Are Smart Contracts Important? How Do Smart Contracts Work? What Does Smart Contract Code Look Like In Practice? The Structure of a Smart Contract Interaction with Traditional Text Agreements Are Smart Contracts Enforceable? Challenges With the Widespread Adoption of Smart Contracts Non-Technical Parties: How Can They Negotiate, Draft, and Adjudicate Smart Contracts? Smart Contracts and the Reliance on “Off-chain” Resources What is the "Final" Agreement Reached by the Parties? The Automated Nature of Smart Contracts Are Smart Contracts Reversible? Smart Contract Modification and Termination The Difficulties of Integrating Specified Ambiguity Into Smart Contracts Do Smart Contracts Really Guarantee Payment? Allocation of Risk for Attacks and Failures Governing Law and Location Best Practices for Smart Contracts Types Of Smart Contracts A Technical Example of a Smart Contract Smart Contract Use-Cases Smart Contracts in Action Smart Contracts and Blockchains In the Automobile Industry Smart Contracts and Blockchains in Finance Smart Contracts and Blockchains In Governments Smart Contracts And Blockchains In Business Management Smart Contracts and Blockchains in Initial Coin Offerings (ICOs) Smart Contracts and Blockchains In Rights Management (Tokens) Smart Contracts And Blockchains In NFTs - Gaming Technology Smart Contracts and Blockchains in the Legal Industry Smart contracts and Blockchains in Real Estate Smart Contracts and Blockchains in Corporate Structures - Building DAOs Smart Contracts and Blockchains in Emerging Technology Smart Contracts and Blockchains In Insurance Companies Smart Contracts and Blockchains in Finance Smart Contracts And Blockchains In Powering DEFI Smart Contracts  and Blockchains In Healthcare Smart Contracts and Blockchains In Other Industries What Smart Contracts Can Give You How Are Smart Contracts Created? Make Your Very Own Smart Contract! Are Smart Contracts Secure?

The Spatial Web not only easily solves all these problems, but provides new insights and data to drive the fourth transformation of computing: connecting the digital and physical worlds into one integrated universe of objects and ideas. The impact of this new Spatial Web will dwarf that of the Internet and change how we live, work, and thrive.

It could enable an open and interoperable new generation of the web—a Web 3.0 era that secures the privacy and property rights of individuals while ensuring secure and trustworthy interactions and transactions between the human, machine, and virtual economies. This future literally adds a new dimension to the web. It enables —The Spatial Web.

I call the metaverse, the virtual state and space in which humans interact, play, work, and socialize in a fully immersive and interconnected environment.

We are not migrating to VR and AR merely because they are a fun, new technology, but because humans have binocular vision with depth perception, and these are the only interfaces that match our biology. They will increasingly become more useful, enabling us to perform more efficient and more effective interactions in the world, driven by the biology of the human brain and nervous system.

VR is programmable imagination.

According to technologist David Rosenthal, speculation on cryptocurrencies is the engine that drives Web3—that it can’t work without it. “[A] permissionless blockchain requires a cryptocurrency to function, and this cryptocurrency requires speculation to function,” he said in a talk at Stanford in early 2022.4 Basically, he’s describing a pyramid scheme: Blockchains need to give people something in exchange for volunteering computing power, and cryptocurrencies fill that role—but the system works only if other people are willing to buy them believing that they’ll be worth more in the future. Stephen Diehl, a technologist and vocal critic of Web3, floridly dismissed blockchain as “a one-trick pony whose only application is creating censorship-resistant crypto investment schemes, an invention whose negative externalities and capacity for harm vastly outweigh any possible uses.

Decentralization makes technology more complicated and further out of reach for basic users, rather than simpler and more accessible. While it’s possible to fix this by adding new layers that can speed things up, doing so makes the whole system more centralized, which defeats the purpose.

In time, it will become clear that many of the leaders in the Metaverse weren’t even mentioned in this book—perhaps because they were too small to be of note, or unknown to its author. Some hadn’t even been created let alone thought up. An entire generation of Roblox-natives is only now on the cusp on adulthood, and it’s likely they, not Silicon Valley, will create the first great game that has thousands (or tens of thousands) of concurrent users, or blockchain-based IVWP. Whether motivated by Web3 principles, emboldened by the trillion-dollar opportunity the Metaverse provides, or simply unable to sell to GAFAM due to regulatory scrutiny, these founders will ultimately displace at least one member of the GAFAM five.

With crypto, we now have a debt-free engine that, combined with Web3, smart contracts, and gamification, provides a new, truly democratic, financial and regulatory regime that will dominate human engagement over the next decades.

For developers and hackers of all types, Web 3 blows up the “freemium” application deployment model, in which more and more users and scale bring you higher and higher hosting bills. In the EVM, you can control your costs by writing efficient code, and you can count on anyone on Earth being able to access your application from day one.

In other words, the more frequently you repeat a given word, the LESS likely you're going to rank well for that word.

Reddit is the fulfillment of that earliest ambition of the Internet—to bring far-flung people together to talk, debate, share, spread news, and laugh. To collapse space and create personal closeness. It’s one of the most popular sites on the web,3 and it rightly calls itself “The Front Page of the Internet”—a lot of the ridiculous viral stuff you see on the big aggregator sites originates there.

However, the Internet we use today is still predominantly built on the idea of the stand-alone computer, where most data is centrally stored and managed on the servers of trusted institutions. The data on these servers is protected by firewalls, and system administrators are needed to manage the security of the data stored on the servers.

various healthcare providers to collaborate around the patient's needs or for various transport providers to collaborate in delivering an integrated logistics network.

Un ospite che fa self check-in a un chiosco non è solo il consumatore del servizio, ma ne è anche l’erogante. Se, e quando l’auto check-in diventerà la regola in hotel, la responsabilità del servizio si trasferirà in toto dall’operatore al front office all’ospite stesso (e, per proprietà transitiva, alla tecnologia utilizzata).

Se l’ospite fa check-in in maniera autonoma, allora il receptionist non dovrà conoscere il software gestionale necessario. Questo significa che si può aumentare il numero di esseri umani impiegabili a un costo minore, in quanto il loro lavoro diventa via via meno qualificato e che l’esperienza dell’ospite, in futuro, non sarà più soltanto il risultato del rapporto tra ospite e staff, ma tra ospite, staff e tecnologia presente in struttura.

A quei servizi che oggi comunemente accostiamo al segmento luxury si andrà ad aggiungere un nuovo plus: la certezza di essere accolti e accompagnati per tutta la durata del soggiorno da persone reali. L’ospite luxury del futuro potrebbe essere disposto a pagare un extra per questo servizio umano-centrico, esattamente come oggi sono disposti a pagarlo per oggetti fatti a mano, rispetto a quelli creati su larga scala.

Il solo fatto che una tecnologia sia adottabile non coincide necessariamente con il bisogno di adottarla.

Nel travel, e soprattutto nell’hospitality, ci troviamo in un limbo di tecno-analfabetismo: il cambiamento è a portata di mano, ma non abbiamo (ancora) i mezzi intellettuali per accettarlo e adottarlo.

Il raggiungimento di un AI superintelligente è una questione di “quando” non di “se”.

Lungi dall’essere verticalizzata, la distribuzione alberghiera è ancora estremamente frammentata. Tuttavia, esiste un player che potrebbe cambiare le carte in tavola. Sto parlando, ovviamente, di Google.

Il vantaggio di Google su aziende come TripAdvisor, Trivago, Booking Holdings e Expedia Group è ovvio: la possibilità di intercettare il viaggiatore in tutti i micro momenti del viaggio.

Come il termine “googlare” è diventato ormai sinonimo di “cercare su un motore di ricerca”, in futuro lo stesso termine potrebbe essere sinonimo con “prenotare un hotel”.

Spesso gli albergatori (soprattutto quelli di piccole e medie dimensioni) spendono per una prenotazione diretta addirittura più di quello che versano in commissioni alle OTA. Credo sia un problema di percezione: quando un hotel firma un contratto con Booking.com sa che una prenotazione intermediata ha un costo dell’X%, mentre calcolare esattamente quanto “pesa” una prenotazione diretta è sicuramente un processo più difficile (e spesso subdolo).

C’è sicuramente una componente narcisistica nel ricevere molte prenotazioni dirette, ma se queste hanno un valore minore di quelle intermediate, allora la strategia complessiva va rivista.

Essere transumanista significa modificare il nostro approccio nei confronti di temi quali la vita, l’evoluzione e, in ultima analisi, la morte. Significa (ri)prendere il controllo su un’esistenza che, per milioni di anni, è sempre stata dettata da fattori esterni – come i limiti biologici, fisici e cognitivi intrinseci nella nostra specie e modellare la nostra vita in funzione delle nostre preferenze.

Il transumanista, come tutti gli uomini, riconosce i suoi limiti; ma, a differenza degli altri uomini, si ribella contro di essi.

Argomenti come etnia, sessualità e orientamento politico potrebbero diventare variabili tutto sommato frivole, in confronto alla differenza di performance tra un individuo aumentato e uno completamente biologico.

Man mano che ci si libera dalle infrastrutture legacy ci si riappropria della libertà di integrare quanta (e quale) tecnologia si vuole, senza essere “tenuti ostaggio” dalle infrastrutture tecnologiche sottostanti.

Più investi in tecnologia, più umana diventa quella tecnologia, in quanto si riposiziona il lavoratore umano dove esse apporta un vero valore aggiunto, ovvero nell’interazione con gli ospiti.

Al contrario degli impiegati non biologici, i quali possono essere “aggiornati” semplicemente tramite un update di sistema, quelli umani vanno incontro a una pericolosa obsolescenza, spesso ancor prima di entrare nel mondo del lavoro.

Un hotel che puntasse molto sugli automatismi potrebbe essere percepito allo stesso tempo come innovativo e all’avanguardia o come spietatamente orientato al profitto a scapito del personale umano.

Un mutamento d’opinione è iniziato dopo la pandemia di COVID-19. Anche i più tecnofobici, durante quegli interminabili mesi di quarantena del 2020, hanno dovuto scendere a patti con la tecnologia, fino alle scelte (prima di allora impensabili) di imprenditori storicamente tradizionalisti che hanno deciso abbandonare in toto gli uffici fisici per lo smart working, finalmente convinti dalle evidenze dei fatti della liceità del modello.

Se esiste un effetto positivo della pandemia del 2020, esso è sicuramente l’accelerazione nell’adozione della tecnologia in ogni campo. Il coronavirus ha creato un vero e proprio salto quantico in avanti di almeno dieci anni, se non in termini di qualità della tecnologia, almeno nell’ambito della sua accettazione e adozione da parte di luddisti, tecno-scettici e tecno-pessimisti.

Quando pensiamo al riscaldamento globale e all’impatto (drammaticamente alto) che il travel ha su di esso, la prima associazione mentale è quella dell’inquinamento aereo, ferroviario e automobilistico, non certo qualcosa di così “immateriale” come il cloud o la blockchain. Tuttavia i numeri relativi al consumo energetico sono allarmanti.

Caricando la propria coscienza nel cloud, non si avrebbe più bisogno di un corpo fisico e l’impatto ambientale degli esseri umani “uploadati” sarebbe esponenzialmente minore.

La domanda attorno alla superintelligenza non è più “se”, ma “quando”.

C’è da pensare che se mettessimo nella stessa stanza le menti (umane) più brillanti del pianeta arriverebbero alle medesime conclusioni di una superintelligenza, sebbene in tempi estremamente più lunghi.

Una cura universale per il cancro, il Santo Graal della medicina moderna, potrebbe essere raggiunta da una Super Intelligenza Artificiale mentre i suoi “competitor” biologici sono in pausa caffè.

Immaginiamo un’AI sviluppata per trovare una soluzione alla fame del mondo: essa, essendo goal-oriented e non condividendo la morale umana, potrebbe semplicemente decidere che il modo più facile, efficace e veloce per metter fine al problema sia quello di sterminare due miliardi di terrestri, piuttosto che inventare nuovi metodi di agricoltura.

Siamo talmente abituati alla complessità distributiva che ormai l’accettiamo quasi come normale o come segno di un salutare “distribution mix” e, sebbene la situazione sia lievemente migliorata negli ultimi anni, grazie al consolidamento di Expedia Group, Booking Holdings e HotelBeds e al fallimento di vecchi dinosauri come Thomas Cook, i player in gioco rimangono ancora troppi.

Sebbene uno scenario monopolista potrebbe non essere augurabile, è innegabile che il traveler’s journey, a oggi, sia quantomeno frammentario e dispersivo. Poter iniziare la ricerca, usufruire dei contenuti, finalizzare la prenotazione aerea e alberghiera e ricevere assistenza sulla destinazione senza mai uscire dall’ecosistema Google sarebbe un miglioramento esponenziale in termini di user experience.

In un mondo transumano, avrebbe ancora senso credere in una divinità? O si diventerebbe noi stessi delle divinità? La blasfemia percepita nel movimento transumanista, a mio avviso, risiede tutta in questo interrogativo centrale: se potessimo uccidere la morte, dovremmo farlo?

Un ospite defunto potrebbe continuare a scrivere recensioni, oppure a postare foto dei suoi soggiorni mentre era in vita. L’hotel dovrebbe rispondere a questi commenti? Oppure inviargli gli auguri di compleanno o le condoglianze ogni volta che ricorre la data della morte? È un bel mal di testa per i CRM e per la marketing automation: quanto loyal può essere un ospite trapassato? Può ancora essere un brand ambassador? Se in vita ha parlato molto del tuo hotel sui suoi social, allora potrebbe continuare a farlo da morto.

L’applicazione della robotica in hotel rimane quantomeno sporadica e gli ospiti tendono a percepirla più come un’attrazione, al pari di un avatar Disney nei parchi a tema, che un vero problem solver.

Un nomade digitale potrebbe voler scegliere un albergo più economico o un appartamento per il suo soggiorno, ma avere comunque bisogno di spazi più professionali di coworking (o camere dedicate) per incontrare clienti o effettuare call importanti. In quest’accezione, il fenomeno del nomadismo digitale è democratizzante: possono trarne vantaggio sia le piccole e piccolissime realtà che gli alberghi di livello superiore.

Potremmo affermare che il Futuro (con la F maiuscola) non esista affatto ma che, al contrario, (co)esistano tanti futuri (con le f minuscole) possibili e ugualmente probabili. Quale di questi diventerà il "nostro" Futuro non è in nostro potere prevedere, ma -a conti fatti- è proprio questo l'aspetto più eccitante della scrittura speculativa.

Non c’è prova che i ricordi (la “coscienza”) di un essere umano possano essere estrapolati da tessuto cerebrale morto; tuttavia, come asserisce Ken Hayworth, presidente della Brain Preservation Foundation, non è dimostrabile neanche il contrario.

Aziende come Nectome e Neuralink stanno dimostrando, perlomeno in via embrionale e teorica, che la tecnologia necessaria per combattere il più grande tabù della nostra specie – la morte – potrebbe essere a poche decine di anni di distanza. L’impatto nel nostro settore non sarebbe da meno: potremmo riportare in vita la coscienza di Conrad Hilton e farci raccontare come era l’hospitality nei primi del Novecento o mantenere in busta paga lo stesso general manager per centinaia di anni.

Continuare con l’assioma “tecnologia = robot” è una pericolosa, tendenziosa e fallace reductio ad absurdum, tipica di chi non comprende appieno la tecnologia – o, in maniera dolosa, la strumentalizza per fini luddisti.

Credo che tutte le cose, dall’arte alla vita, anche aspetti tutto sommato più triviali, come il marketing, debbano essere sempre osservate con occhi vergini, come se fosse la prima volta, non importa quante volte ci si è imbattuti nelle stesse problematiche. Questo può significare anche sforzarsi di dimenticare quello che si sa. Significa sottoporsi a una forzatura intellettuale, ma una forzatura che apre le porte della conoscenza.

Giustifichiamo le operazioni lasik per i forti miopi ma, se potessimo raggiungere una supervista a raggi X con un intervento simile, anche in assenza di miopia, dovremmo farlo? Sarebbe eticamente corretto? Il doppio standard è qui: se l’enhancement è curativo allora parliamo di progressi della medicina, senza grossi dubbi etici. Ma se è migliorativo, allora le cose si fanno più complicate.