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Iain Pirie, Associate Professor in Politics and International Studies at Warwick University, argues that it’s not just the way women are represented in the media that’s helping to fuel this rise (a well-documented problem), but capitalism itself, which has corrupted our relationship with our own bodies and the food that sustains them. Pirie argues that the cycle of bingeing and purging that characterizes bulimia nervosa is similar to the accelerated and chaotic consumption that underpins modern culture and is vital for economic growth.18 The conflicting expectations placed on our bodies by advertisers – bombarding us with messages that food is a reward and a compensation (Have a break, have a KitKat), while at the same time telling us that not eating puts us higher on the moral and social hierarchy – are actually deadly.† Eating so much it hurts and then throwing it up in a fit of utter self-loathing is the perfect metaphor for consumerism.
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