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For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children has begun to be shaped in response to cues that are no longer human. Nothing comparable has ever happened in the history of our species; it dislodges Freud. Today's children and young men and women have sexual identities that spiral around paper and celluloid phantoms: from Playboy to music videos to the blank females torsos in women's magazines, features obscured and eyes extinguished, they are being imprinted with a sexuality that is mass-produced, deliberately dehumanizing and inhuman.
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Naomi Wolf (The Beauty Myth)
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I listened to the men's voices outside, muted by my car walls.
"...went at it with a flamethrower in the online video. Didn't even pucker the paint."
"Of course not. You could roll a tank over this baby. Not much of a market for one over here. Designed for Middle East Diplomats, arm dealers, and drug lords mostly."
"Think she's something?" the short one asked in a softer voice. I ducked my head, cheeks flaming.
"Huh," the tall one said. "Maybe. Can't imagine what you'd need missile-proof glass and four thousand pounds of body armor for around here. Must be headed somewhere more hazardous."
Body armor. Four thousand pounds of body armor. And missle-proof glass? Nice. What had happened to good old-fashioned bulletproof?
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Stephenie Meyer (Breaking Dawn (The Twilight Saga, #4))
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You Never Have a Second Chance for a First Good Impression
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Doris-Maria Heilmann (111 Tips to Create Your Book Trailer (#1))
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Good lord. Building stone patios, chopping wood, and walking everywhere was a workout video he needed to put on the market. ASAP.
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Mia Sheridan (Archer's Voice)
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One Percent Solution: Videotape clients giving you testimonials and place these on your Web site home page. This is the most dramatic video marketing tool that I know of.
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Alan Weiss (Million Dollar Consulting: the Professional's Guide to Growing a Practice)
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Content Is King, Distribution is Queen
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Andrea Febbraio (Viral Video. Content is King, Distribution is Queen)
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The seven billion people on the plane don't give a fuck what you want. They want you to program code for cool video games, they want you hot young girls to do porn, and they want you guys to like go build engineering and other stuff to make their lives easier. And they want food... and they want it fast.
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Aaron Clarey
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When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.
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David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.
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David Meerman Scott (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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Since my earliest memory, I imagined I would be a chef one day. When other kids were watching Saturday morning cartoons or music videos on YouTube, I was watching Iron Chef,The Great British Baking Show, and old Anthony Bourdain shows and taking notes. Like, actual notes in the Notes app on my phone. I have long lists of ideas for recipes that I can modify or make my own. This self-appointed class is the only one I've ever studied well for.
I started playing around with the staples of the house: rice, beans, plantains, and chicken. But 'Buela let me expand to the different things I saw on TV. Soufflés, shepherd's pie, gizzards. When other kids were saving up their lunch money to buy the latest Jordans, I was saving up mine so I could buy the best ingredients. Fish we'd never heard of that I had to get from a special market down by Penn's Landing. Sausages that I watched Italian abuelitas in South Philly make by hand. I even saved up a whole month's worth of allowance when I was in seventh grade so I could make 'Buela a special birthday dinner of filet mignon.
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Elizabeth Acevedo (With the Fire on High)
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In the American way of life pleasure involves comfort, convenience, and sexual stimulation. Pleasure, so defined, has little to do with the past and views the future as no more than a repetition of a hedonistically driven present. This market morality stigmatizes others as objects for personal pleasure or bodily stimulation. The reduction of individuals to objects of pleasure is especially evident in the culture industries--television, radio, video, music. Like all Americans, African Americans are influenced greatly by the images of comfort. These images contribute to the predominance of the market-inspired way of life over all others and thereby edge out nonmarket values--love, care, service to others--handed down by preceding generations. The predominance of this way of life among those living in poverty-ridden conditions, with a limited capacity to ward of self-contempt and self-hatred, results in the possible triumph of the nihilistic threat in black America.
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Cornel West
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He looked up at the underside of the bridge, everyone battling to either get into the city or out of it, everyone in an irritated rush, probably half aware that they wouldn't feel any better once they got home. Half of them would go right back out again to the market for something they'd forgotten, to a bar, to the video store, to a restaurant where they'd wait in line again. And for what? What did we line up for? Where did we expect to go? And why were we never as happy as we thought we'd be once we got there?
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Dennis Lehane (Mystic River)
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A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says Adele Revella,
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David Meerman Scott (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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Affiliate Marketing
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Sean Cannell (YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer)
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Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual.17 Humans evolved over millennia to respond to visual information long before they developed the ability to read text. Images act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words.
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Ekaterina Walter (The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand)
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I was reading voraciously about global issues such as clean water, community development, war, human trafficking, economics, disaster relief, the AIDS crisis, unjust systemic evil. Meanwhile, church budgets made room for a brand-new light show and a kickin' sound system or a trip to Disneyland or a video venue in a saturated upscale neighborhood—all in an effort to practice creative-experience marketing.
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Sarah Bessey (Jesus Feminist: An Invitation to Revisit the Bible's View of Women)
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In sum, then a conservative tech writer offers a really attractive way of looking at viewer passivity and TV's institutionalization of irony, narcissism, nihilism, stasis. It's not our fault! It's outmoded technology's fault! If TV-dissemination were up to date, it would be impossible for it to "institutionalize" anything through its demonic "mass psychology"! Let's let Joe B., the little lonely guy, be his own manipulator or video-bits! Once all experience is finally reduced to marketable image, once the receiving user of user-friendly receivers can choose freely, Americanly, from an Americanly infinite variety of moving images hardly distinguishable from real-life images, and can then choose further just how he wishes to store, enhance, edit, recombine, and present those images to himself, in the privacy of his very own home and skull, TV's ironic, totalitarian grip on the American psychic cajones will be broken!"
E Unibus Pluram: Television and U.S. Fiction" (The Review of Contemporary Fiction, 1993)
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David Foster Wallace (A Supposedly Fun Thing I'll Never Do Again: Essays and Arguments)
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MESSAGE + MISSION = MOVEMENT
Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums.
What you want is an audience.
You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc).
YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE.
NOW WHAT?
We are watching and listening.
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Richie Norton
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The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.
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Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
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Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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Jeanette once told me that video games and mainstream entertainment were like marketing tools for the confused and disconnected youth of America. She believed society and its moral center, its sense of propriety and right and wrong, black and white, had become so corrupted on a basic level that one day all decent people would become overwhelmed and disconnect from society in Howard Hughes fashion. You had to worry when someone as smart and inherently decent as Jeanette Miller began talking like that.
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Bobby Underwood (The Turquoise Shroud (Seth Halliday #1))
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The apps start out with seemingly simple motivations, as entertainment that could lead to a business: Facebook is for connecting with friends and family, YouTube is for watching videos, Twitter is for sharing what’s happening now, and Instagram is for sharing visual moments. And then, as they enmesh themselves in everyday life, the rewards systems of their products, fueled by the companies’ own attempts to measure their success, have a deeper impact on how people behave than any branding or marketing could ever achieve.
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Sarah Frier (No Filter: The Inside Story of Instagram)
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your audience's needs, desires, and interests on social media - ask yourself what problems you can help them overcome, what questions you can answer, what type of content they prefer (e.g. text, photo, graphics, video), and when they are most likely to be around to see it. Tools like SEM Rush and TrueSocial Metrics are two popular paid options if you
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Andrew Macarthy (500 Social Media Marketing Tips Essential Advice Hints and Strategy)
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How pathetic it is that such products now appeal to a huge market of people who do not understand that the way to introduce children to music is by playing good music, uninterrupted by video clowns, at home; the way to introduce poetry is by reciting or reading it at bedtime; and the way to instill an appreciation of beauty is not to bombard a toddler with screen images of Monet’s Giverny but to introduce her to the real sights and scents of a garden. It is a fine thing for tired parents to gain a quiet hour for themselves by mesmerizing small children with videos—who would be stuffy enough to suggest that the occasional hour in front of animals dancing to Tchaikovsky can do a baby any real harm?—but let us not delude ourselves that education is what is going on.
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Susan Jacoby (The Age of American Unreason)
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The BDS on campus operation is organized by, among others, a group in Chicago, Illinois, called American Muslims for Palestine, or AMP. For years, AMP, through its sponsorship of Students for Justice in Palestine (SJP), has been sending strategists, digital and communications experts, graphic designers, video editors, and legal advisors to colleges all over America and running flashy events in expensive hotels for the purpose of delegitimizing Israel, minimizing pro-Israel voices on campus, and harassing Jewish and pro-Israel students in order to deter them from supporting Israel. The embodiment of Cancel Culture. Managing such a sophisticated network of political operatives, extensive marketing, and (pre-COVID) ritzy gatherings at nice hotels is extremely expensive.11 So where is the money coming from? I
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Noa Tishby (Israel: A Simple Guide to the Most Misunderstood Country on Earth)
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usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just
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Walter Isaacson (Steve Jobs)
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The implications of the shift to digital distribution in the games market is heightened due to an advantage not found with video—not only can distributors of product made for the major console platforms (Nintendo Wii, Microsoft Xbox, Sony PlayStation) eliminate inventory risk if games are downloaded via online networks such as Xbox Live Arcade, but game distributors also have the ability to update games with patches, new levels, and character add-ons.
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Jeff Ulin (The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World (American Film Market Presents))
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For example, your social media schedule might look something like this for one day: (Jab) Post #1: Inspiring quote (Jab) Post #2: Live behind-the-scenes video of your business (Jab) Post #3: Helpful article with a list of tips (Right Hook) Post #4: Invitation to sign up for a contest My friend Steve, a social media professional, says, “A good brand is a generous brand.” Be generous in your marketing and social media strategy, and you will build a relationship with your followers. They will become loyal, appreciative, and ready to take the next step with you.
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Christy Wright (Business Boutique: A Woman's Guide for Making Money Doing What She Loves)
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Silvers barely look at each other, and they never smile. The telky girl looks bored feeding her strange beast, and merchants don’t even haggle. Only the Reds look alive, darting around the slow-moving men and women of a better life. Despite the heat, the sun, the bright banners, I have never seen a place so cold. What concern me most are the black video cameras hidden in the canopy or alleyways. There are only a few at home, at the Security outpost or in the arena, but they’re all over the market. I can just hear them humming in firm reminder: someone else is watching here.
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Victoria Aveyard (Red Queen (Red Queen, #1))
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The theory of the long tail as popularized by Chris Anderson in his book of the same name is that our culture and economy are increasingly shifting away from a focus on a relatively small number of major hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. 5
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David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.
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Bob Hoffman (Marketers Are From Mars, Consumers Are From New Jersey)
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In the elaborate con that is American electoral politics, the Republican voter has long been the easiest mark in the game, the biggest dope in the room. Everyone inside the Beltway knows this. The Republican voters themselves are the only ones who never saw it. Elections are about a lot of things, but at the highest level, they’re about money. The people who sponsor election campaigns, who pay the hundreds of millions of dollars to fund the candidates’ charter jets and TV ads and 25-piece marching bands, those people have concrete needs. They want tax breaks, federal contracts, regulatory relief, cheap financing, free security for shipping lanes, antitrust waivers and dozens of other things. They mostly don’t care about abortion or gay marriage or school vouchers or any of the social issues the rest of us spend our time arguing about. It’s about money for them, and as far as that goes, the CEO class has had a brilliantly winning electoral strategy for a generation. They donate heavily to both parties, essentially hiring two different sets of politicians to market their needs to the population. The Republicans give them everything that they want, while the Democrats only give them mostly everything. They get everything from the Republicans because you don’t have to make a single concession to a Republican voter. All you have to do to secure a Republican vote is show lots of pictures of gay people kissing or black kids with their pants pulled down or Mexican babies at an emergency room. Then you push forward some dingbat like Michele Bachmann or Sarah Palin to reassure everyone that the Republican Party knows who the real Americans are. Call it the “Rove 1-2.” That’s literally all it’s taken to secure decades of Republican votes, a few patriotic words and a little over-the-pants rubbing. Policywise, a typical Republican voter never even asks a politician to go to second base. While we always got free trade agreements and wars and bailouts and mass deregulation of industry and lots of other stuff the donors definitely wanted, we didn’t get Roe v. Wade overturned or prayer in schools or balanced budgets or censorship of movies and video games or any of a dozen other things Republican voters said they wanted.
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Matt Taibbi (Insane Clown President: Dispatches from the 2016 Circus)
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More Kindle eBooks by Steve Outsourcing Mastery – How to Build a Thriving Internet Business with an Army of Freelancers Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset Your First $1000 – How to Start an Online Business that Actually Makes Money How to Write a Nonfiction eBook in 21 Days – That Readers LOVE! How to Write Great Blog Posts that Engage Readers My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors Without Working 8 Days a Week How to Discover Best Selling Amazon Kindle Nonfiction Book Ideas Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books Make Money Online – How I Made an Extra $1,187.66 from a 4-Minute YouTube Video Internet Lifestyle Productivity: Master Time. Increase Profits. Enjoy LIFE!
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Steve Scott (61 Ways to Sell More Nonfiction Kindle Books)
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Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.
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Genisys
“
Mr. Duffy Napp has just transmitted a nine-word e-mail asking that I immediately send a letter of reference to your firm on his behalf; his request has summoned from the basement of my heart a star-spangled constellation of joy, so eager am I to see Mr. Napp well established at Maladin IT.
As for the basis of our acquaintanceship: I am a professor in an English department whose members consult Tech Help—aka Mr. Napp—only in moments of desperation. For example, let us imagine that a computer screen, on the penultimate page of a lengthy document, winks coyly, twice, and before the “save” button can be deployed, adopts a Stygian façade. In such a circumstance one’s only recourse—unpalatable though it may be—is to plead for assistance from a yawning adolescent who will roll his eyes at the prospect of one’s limited capabilities and helpless despair. I often imagine that in olden days people like myself would crawl to the doorway of Tech Help on our knees, bearing baskets of food, offerings of the harvest, the inner organs of neighbors and friends— all in exchange for a tenuous promise from these careless and inattentive gods that the thoughts we entrusted to our computers will be restored unharmed.
Colleagues have warned me that the departure of Mr. Napp, our only remaining Tech Help employee, will leave us in darkness. I am ready. I have girded my loins and dispatched a secular prayer in the hope that, given the abysmal job market, a former mason or carpenter or salesman—someone over the age of twenty-five—is at this very moment being retrained in the subtle art of the computer and will, upon taking over from Mr. Napp, refrain (at least in the presence of anxious faculty seeking his or her help) from sending text messages or videos of costumed dogs to both colleagues and friends. I can almost imagine it: a person who would speak in full sentences—perhaps a person raised by a Hutterite grandparent on a working farm.
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Julie Schumacher (Dear Committee Members)
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Bust magazine, back when it was a more outwardly feminist publication, used to ask each of their female interview subjects whether or not they identified as feminist. In 2005, the musician Björk said no, and that interview is still used in these online lists as of this year. Björk is a female artist often credited with being one of the most innovative and daring musicians of her generation, regardless of gender. She has collaborated with and supported women musicians, fashion designers, video directors. She has spoken frankly and openly in interviews about the difficulties of being a woman in a male-dominated industry. She has proven herself to be an exemplary human being and creator, and she is a tremendous role model for young aspiring musicians. If we understand that the problem feminists have with Björk has nothing to do with her actions and is only about her language and way of identifying herself, then we can recognize that this is about a feminist marketing campaign and not a philosophy. Compare
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Jessa Crispin (Why I Am Not a Feminist: A Feminist Manifesto)
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Bitcoin was in theory and in practice inseparable from the process of computation run on cheap, powerful hardware: the system could not have existed without markets for digital moving images; especially video games, driving down the price of microchips that could handle the onerous business of guessing. It also had a voracious appetite for electricity, which had to come from somewhere - burning coal or natural gas, spinning turbines, decaying uranium - and which wasn't being used for something arguably more constructive than this discovery of meaningless hashes. The whole apparatus of the early twenty-first century's most complex and refined infrastructures and technologies was turned to the conquest of the useless. It resembled John Maynard Keynes's satirical response to criticisms of his capital injection proposal by proponents of the gold standard: just put banknotes in bottles, he suggested, and bury them in disused coal mines for people to dig up - a useless task to slow the dispersal of the new money and get people to work for it. 'It would, indeed, be more sensible to build houses and the like; but if there are political and practical difficulties in the way of this, the above would be better than nothing.
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Finn Brunton (Digital Cash: The Unknown History of the Anarchists, Utopians, and Technologists Who Created Cryptocurrency)
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People who don't empower your goals are human headwind bloviators. They add friction to the journey. When you spout excitement over actions or ideas, bloviators react with doubt and disbelief and use conditioned talking points such as, “Oh that won't work,” “Someone is already doing it,” and “Why bother?”
In motivational circles, they call them “dream stealers.”
You must turn your back on them. Every entrepreneur has bloviators in their life. Network marketers consider me a bloviator. These people are normal obstacles to the Fastlane road trip. Remember, these people have been socially conditioned to believe in the preordained path. They don't know about The Fastlane, nor do they believe it. Anything outside of that box is foreign, and when you talk Fastlane, you may as well be speaking Klingon.
As a producer, you are the minority, while consumers are the rest. To be unlike “everyone” (who isn't rich), you (who will be rich) require a strong defense; otherwise, their toxicity infects your mindset. Commiserating with habitual, negative, limited thinkers is treasonous. Uncontrolled, these headwinds lead directly to the couch and the video game console. Yes, the old, “If you hang out with dogs, you get fleas.”
This dichotomy[…]
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M.J. DeMarco (The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!)
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Grades can also be profoundly unfair, especially for students who are unable to keep up, because the level of the exams usually increases from week to week. Let’s take the analogy of video games. When you discover a new game, you initially have no idea how to progress effectively. Above all, you don’t want to be constantly reminded of how bad you are! That’s why video game designers start with extremely easy levels, where you are almost sure to win. Very gradually, the difficulty increases and, with it, the risk of failure and frustration—but programmers know how to mitigate this by mixing the easy with the difficult, and by leaving you free to retry the same level as many times as you need. You see your score steadily increase . . . and finally, the joyous day comes when you successfully pass the final level, where you were stuck for so long. Now compare this with the report cards of “bad” students: they start the year off with a bad grade, and instead of motivating them by letting them take the same test again until they pass, the teacher gives them a new exercise every week, almost always beyond their abilities. Week after week, their “score” hovers around zero. In the video game market, such a design would be a complete disaster. All too often, schools use grades as punishments.
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Stanislas Dehaene (How We Learn: Why Brains Learn Better Than Any Machine . . . for Now)
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The attachment voids experienced by immigrant children are profound. The hardworking parents are focused on supporting their families economically and, unfamiliar with the language and customs of their new society, they are not able to orient their children with authority or confidence. Peers are often the only people available for such children to latch on to. Thrust into a peer-oriented culture, immigrant families may quickly disintegrate. The gulf between child and parent can widen to the point that becomes unbridgeable. Parents of these children lose their dignity, their power, and their lead.
Peers ultimately replace parents and gangs increasingly replace families. Again, immigration or the necessary relocation of people displaced by war or economic misery is not the problem. Transplanted to peer-driven North American society, traditional cultures succumb. We fail our immigrants because
of our own societal failure to preserve the child-parent relationship. In some parts of the country one still sees families, often from Asia, join together in multigenerational groups for outings. Parents, grandparents, and even frail great-grandparents mingle, laugh, and socialize with their children and their
children's offspring. Sadly, one sees this only among relatively recent immigrants.
As youth become incorporated into North American society, their connections with their elders fade. They distance themselves from their families. Their icons become the artificially created and hypersexualized figures mass-marketed by Hollywood and the U.S. music industry. They rapidly become alienated from the cultures that have sustained their ancestors for generation after generation. As we observe the rapid dissolution of immigrant families under the influence of the peer-oriented society, we witness, as if on fast-forward video, the cultural meltdown we ourselves have suffered in the past half century. It would be encouraging to believe that other parts of the world will successfully resist the trend toward peer orientation. The opposite is likely to be the case as the global economy exerts its corrosive influences on traditional cultures on other continents.
Problems of teenage alienation are now widely encountered in countries that have most closely followed upon the American model — Britain, Australia, and Japan. We may predict similar patterns elsewhere to result from economic changes and massive population shifts. For example, stress-related disorders are proliferating among Russian children. According to a report in the New York Times, since the collapse of the Soviet Union a little over a decade ago, nearly a third of Russia's estimated 143 million people — about 45 million — have changed residences. Peer orientation threatens to become one of the least welcome of all American cultural exports.
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Gabor Maté (Hold On to Your Kids: Why Parents Need to Matter More Than Peers)
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In his job as a financial educator, Keith had spent a fair amount of time breaking down the act — and sometimes art — of short selling, in a way that less savvy customers could understand. When a trader believed a company was in trouble, and its stock was overvalued, they could 'borrow' shares, sell them, and then when the stock went down as they'd predicted, rebuy the shares at a lower price, return them to whoever they'd borrowed them from, and pocket the difference. If GameStop was trading at 5, you could borrow 100 shares, sell them for $500; when the stock hit 1, you bought back the 100 shares for $100, returned them, pocketing $400 for yourself. You paid a little fee to the lender for their trouble and came out with a tidy profit.
But what happened if the stock went up instead of down? What happened if GameStop figured out how to capitalize on its millions of nostalgic customers, who spent billions on video games every year? What if the stock went to 10 instead of 1?
What happened was, the short seller was royally screwed. He'd borrowed those 100 shares and sold them at 5. Now the stock was at 10, but he still needed to return his 100 shares. Buying them on the market at 10 meant spending $1000. And what was worse, when he'd borrowed the shares, he'd agreed on a timeline to return them. There was a ticking clock hanging over his head, so he had a choice — buy the shares back at 10 now, losing $500 on the deal — or wait a little longer, hoping the stock went back down before his time limit was up.
And what if he waited, and the stock kept going up? Sooner or later, he had to buy those shares back. Even if the stock went to 15, 20 — he was on the hook for those 100 shares. Theoretically, there was no limit to how much he could lose.
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Ben Mezrich (The Antisocial Network: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees)
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Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).
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Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
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The weightless rhetoric of digital technology masks a refusal to acknowledge the people and resources on which these systems depend: lithium and coltan mines, energy-guzzling data centers and server farms, suicidal workers at Apple’s Foxconn factories, and women and children in developing countries and incarcerated Americans up to their necks in toxic electronic waste.2 The swelling demand for precious metals, used in everything from video-game consoles to USB cables to batteries, has increased political instability in some regions, led to unsafe, unhealthy, and inhumane working conditions, opened up new markets for child and forced labor, and encouraged environmentally destructive extraction techniques.3 It is estimated that mining the gold necessary to produce a single cell phone—only one mineral of many required for the finished product—produces upward of 220 pounds of waste.4
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Astra Taylor (The People's Platform: Taking Back Power and Culture in the Digital Age)
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...strong marketing efforts are critical for a library's survival, and video marketing is one of the most effective forms of marketing available today.
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Karen L. Yacobucci (Video Marketing for Libraries: A Practical Guide for Librarians (Volume 33) (Practical Guides for Librarians, 33))
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Good videos are rarely created by accident.
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Karen L. Yacobucci
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Wireless coverage can even be found on the summit of Mount Everest, the highest-elevated and arguably one of the most hostile surfaces on the planet. Wherever there is a wireless connection, you will inevitably find someone using a mobile device.
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Karen L. Yacobucci (Video Marketing for Libraries: A Practical Guide for Librarians (Volume 33) (Practical Guides for Librarians, 33))
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Correcto - asumirá que eres un experto. Y como tuya sabes, establecerte como un experto de tu nicho hace que tus ventas aumenten. Con este fin, debes cubrir el nicho con tu nombre cubriéndolo con tu contenido. Por ejemplo: ➢ Postea videos en YouTube.com y Break.com. ➢ Crea paginas en HubPages.com y Squidoo.com. ➢ Participa en los foros más grandes de tu nicho. ➢ Crea y postea regularmente en un blog. ➢ Participa en todos los foros de los más grandes sitios de redes sociales. ➢ Crea blogs de terceras personas en sitios como Blogger.com ➢ Envía artículos a los directorios de artículos. ➢ Intercambia contenido con otros mercadólogos de tu nicho (por ejemplo, intercambia contenido de blogs y de boletines).
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Richard Osterude (Secretos del Marketing de Afiliados:: 101 Tips Para Ganar Dinero Recomendando Productos de Otros (Spanish Edition))
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Fortunately, Google found product/ market fit by refining Overture’s advertising auction model. Google’s AdWords product was so much better at monetizing search through its self-service, relevance-driven, auction system that by the time those competitors managed to play catch-up, Google had amassed the financial resources that allowed it to invest whatever was necessary to maintain product superiority. Google doesn’t always get product/ market fit right (and if it had run out of money before hitting upon AdWords, the search business might have died before ever achieving that fit). This is a reflection of its very intentional product management philosophy, which relies on bottom-up innovation and a high tolerance for failure. When it works, as in Gmail, which was a bottom-up project launched by Paul Buchheit, it can produce killer products. But when it fails, it results in killed products, as demonstrated by projects like Buzz, Wave, and Glass. To overcome this risk of failure, Google relies on both its financial strength (which comes from its high gross margins, among other things) and a willingness to decisively cut its losses. For example, when Google bought YouTube (which had clearly achieved product/ market fit), it was willing to abandon its own Google Video service, even though it had invested heavily in that product. Other massively successful companies take a very different approach. In contrast to Google, where new ideas can come from anywhere in the company and there are always many parallel projects going on at the same time, Apple takes a top-down approach that puts more wood behind fewer arrows. Apple keeps its product lines small and tends to work on a single major product at a time. One philosophy isn’t necessarily better than the other; the important thing is simply to find that product/ market fit quickly, before your competition does.
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Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
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The times when Google used to simply showed ten organic results seems like history. On a standard Google search, in fact, it is easy to get multimedia results directly in the SERP. Try googling “funny cats” and you will probably only have 3 or 4 links, together with a dozen of videos and images. According to several studies, last year Google responded with universal search results to more than 80% of queries, (mainly YouTube videos, images, and news).
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Simone Puorto
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As the contents on the web become more complex and heterogeneous (images, videos, news, etc.), the traditional hyperlink organization is no longer sufficient.
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Simone Puorto
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Now, as traditional computing programs are displaced by the operation of AI algorithms, requirements are once again shifting. Machine learning demands the rapid-fire execution of complex mathematical formulas, something for which neither Intel’s nor Qualcomm’s chips are built. Into the void stepped Nvidia, a chipmaker that had previously excelled at graphics processing for video games. The math behind graphics processing aligned well with the requirements for AI, and Nvidia became the go-to player in the chip market. Between 2016 and early 2018, the company’s stock price multiplied by a factor of ten.
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Kai-Fu Lee (AI Superpowers: China, Silicon Valley, and the New World Order)
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Spy Glasses Camera HD Camera Glasses
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Mega shop
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he was reveling in the possibilities inherent in selling a car that behaved like a fighter jet. “Yeah, it’s mad,” he continued, with a dimpled grin. And then he added, “In the option selection, you’ll be able to choose three settings: Normal, Sport, and Insane.” A ripple of laughter washed over the crowd. Then, as if to reassure himself as much as everyone else: “It will actually say ‘Insane.’” He hunched his shoulders forward and laughed. Videos posted by people who had experienced “Insane Mode” during test rides at the event appeared on YouTube the next day. Invariably, the accompanying commentary was littered with expletives and other delighted expressions of shock as the car’s spine-straightening acceleration took effect. In the weeks and months that followed, more reaction videos appeared and spread, with one especially spicy compilation coming to accrue more than ten million views. Insane Mode could be seen as more than just a product feature, more than just a marketing gimmick. It would be the mind-set required to fend off the short-sellers of Tesla’s stock, traditional automakers, political opponents, and an increasingly nervous oil industry. It represented the intensity of fervor needed to win the public over to electric cars. And it was a statement about the velocity of innovation required to transition the world to sustainable energy before the planet’s climate changes beyond repair. Even as a feature for a luxury motor vehicle, though, Insane Mode was audacious in both intent and implication.
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Hamish McKenzie (Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil)
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Myrtle Beach SEO Company Chris Walker SEO is an internet marketing, web development, social media management, and video marketing company.
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Myrtle Beach SEO
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The most direct critique [in the TV series The Prisoner] of what might be called the politics-industry of late capitalism, however, is undoubtedly [the episode] “Free for All”, both the funeral dirge for the national mass party and the unofficial founding charter of the New Left. In many ways, “Free for All” is the logical complement to the visual innovations and luminous mediatic strategies of “A., B. & C.”; whereas the latter identifies the space of the editing room as a new kind of cultural zone, and thus transforms a certain visual recursion into a protomorphic video library of images, the former concentrates not on the image per se but on the messages and texts transmitted by such—or what Derrida would identify as the thematic of a dissemination which is never quite identical with what is being disseminated. But where deconstruction and post-structuralism promptly sealed off this potentially explosive insight behind the specialized ghettos of linguistics or ontological philosophy, and thus unwittingly perpetuated precisely the authoritarian monopoly over theory authorized by the ontologies in the first place, the most insightful intellectuals of the New Left (most notably, Adorno and Sartre) would insist on the necessarily mediated nature of this dissemination, i.e. the fact that the narrative-industries of late capitalism are hardly innocent bystanders in the business of accumulation, but play an indispensable role in creating new markets, restructuring old ones, and ceaselessly legitimating, transacting and regulating the sway of the commodity form over society as a whole.
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Dennis Redmond (The World is Watching: Video as Multinational Aesthetics, 1968-1995)
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the first thing you do is offer your readers something of value that educates them about a problem they have. A free report, free audio interview, free video, online webinar, and so on, are all great educational tools you can use.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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Comic shops were present for the birth and the death of video stores. They lived through the fall and gradual revival of record stores. Their market continues its unlikely growth across the board and is currently the dominant first medium for cross-platform exploitation. Several top-rated TV shows were once something you could buy only in a comic shop. Many top movies can be traced to a collectible back issue. There are even comics taken seriously as art, a notion that at one time seemed more quixotic than any superhero’s quest. Comic shops have been there for those comics, too.
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Dan Gearino (Comic Shop: The Retail Mavericks Who Gave Us a New Geek Culture)
Meg Le Vu (The Video Marketers Cookbook: Video Marketing Explained: 4 Ingredients that Turn Views into Brand Awareness, Leads and Sales)
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clear that one can make a living from YouTube,
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Dan Allen (YOUTUBE: for Beginners: How to Make Money Online with YouTube by Creating a Successful YouTube Channel (Youtube, Youtube Video Marketing, Youtube marketing, ... Social Media, Facebook, Passive Income))
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Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Culture is a vehicle for true self-expression. The flowering of individual creativity takes place in the context of culture. When a child becomes peer-oriented, the transmission lines of civilization are downed. The new models to emulate are other children or peer groups or the latest pop icons. Appearance, attitudes, dress, and demeanor all adapt accordingly. Even children's language changes — more impoverished, less articulate about their observations and experience, less expressive of meaning and nuance.
Peer-oriented children are not devoid of culture, but the culture they are enrolled in is generated by their peer orientation. Although this culture is broadcast through media controlled by adults, it is the children and youth whose tastes and preferences it must satisfy. They, the young, wield the spending power that determines the profits of the culture industry — even if it is the parents’ incomes that are being disposed of in the process.
Advertisers know subtly well how to exploit the power of peer imitation as they make their pitch to ever-younger groups of customers via the mass electronic media. In this way, it is our youth who dictate hairstyles and fashion, youth to whom music must appeal, youth who primarily drive the box office. Youth determine the cultural icons of our age. The adults who cater to the expectations of peer-oriented youth may control the market and profit from it, but as agents of cultural transmission they are simply pandering to the debased cultural tastes of children disconnected from healthy adult contact.
Peer culture arises from children and evolves with them as they age. Peer orientation breeds aggression and an unhealthy, precocious sexuality. The result is the aggressively hostile and hypersexualized youth culture, propagated by the mass media, to which children are already exposed by early adolescence. Today's rock videos shock even adults who themselves grew up under the influence of the “sexual revolution.” As the onset of peer-orientation emerges earlier and earlier, so does the culture it creates. The butt-shaking and belly-button-baring Spice Girls pop phenomenon of the late 1990s, as of this writing a rapidly fading memory, seems in retrospect a nostalgically innocent cultural expression compared with the pornographically eroticized pop idols served up to today's preadolescents.
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Gabor Maté (Hold On to Your Kids: Why Parents Need to Matter More Than Peers)
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Korean-made video games now constitute a quarter of the world market. Even most Koreans have no idea how big Korea’s gaming industry.
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Euny Hong (The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture)
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Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ shoes, to adopt their vantage points, and to consider their thoughts, feelings, and needs.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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To position yourself as an expert, learn everything you can about a subject. Develop your knowledge: read books, attend classes, listen to your market, get training, attend seminars, find a mentor, join a mastermind group of like-minded individuals, watch videos, and study.
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Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
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Although your daily ‘to do’ list may change, your overall work priorities shouldn’t. My priority list goes something like this: Existing client work New client luring Financial admin –getting paid Marketing, self-promotion and blog writing Faffing about on social media It’s a simple and effective way to make sure I focus on my customers and don’t get sucked into random videos about cats on Facebook. (Well, most of the time.)
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Kate Toon (Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself)
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How’s work?’ Martin asked. Behrouz was now a correspondent for the Wall Street Journal, which these days seemed to mean as much video journalism as prose.
‘Not bad.’ Behrouz smiled slightly. ‘Business people might be the last paying market left for real news. If they’re convinced that they’re getting fearlessly objective information, they’ll keep shelling out for it – while everyone else gives up caring and buries their head inside their favourite consensual reality.’
Martin laughed softly, self-conscious but grateful for a few words of real conversation, a lifeline out of the pit. ‘You’re not a fan of News Five Point Oh, then?’
‘Don’t get me started. HigherTribe is worse, but they’re all pathological. What isn’t filtered and spun is just invented out of whole cloth.’
‘Yeah.’ The replacement of journalism by rumour aggregators and group-think salons was a serious matter, but Martin’s enthusiasm for talking shop was already beginning to falter.
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Greg Egan (Zendegi)
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The political version of this was the seemingly clearcut choice before the New Left, to either transform the Establishment from within (the Long March through the institutions envisioned by the Prague Spring reformers and Western social democrats alike), or else to instigate an actual revolution in the streets. History teaches us that both options were illusory; national social democracy could temporarily flourish in the hothouse export-platform economies of Central Europe, but a resurgent neoliberalism was about to strangle the effective global demand this model depended on and thus reactivate the latent class tensions smoothed over by the golden age of state-monopoly Keynesianism; meanwhile the national-democratic and anti-colonial revolutions in the Second and Third Worlds could defeat the US Empire’s rampaging armies with guerilla tactics, but could hardly be expected to counter the far more insidious enemy of falling raw materials prices on world markets. Neither international solidarity actions nor neo-national political disruptions were, by themselves, really capable of challenging the henceforth global habitus of multinational capitalism; only truly transnational labor and political movements would be able to do that.
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Dennis Redmond (The World is Watching: Video as Multinational Aesthetics, 1968-1995)
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Video Marketing Strategy for Promoting Business
Any marketing strategy should have a clear result. Video marketing is no different. Simply saying you want more views or impressions is fine, but it doesn't really measure how successful a video is or how you're going to get it.
The first thing you need to consider when setting goals for your video marketing strategy is whether your video idea is on-brand. If you've established a brand of being calm and meditative, you don't want to make a video that's suddenly quirky and quirky. This will immediately drive people away from your brand and cause them to not trust what you say, even if your next video is back in form.
Any goal that you set for yourself should be specific and attainable within a given time frame. You don't want to set a vague goal and then burn out within a week.
Another thing to consider is who your target audience will be. If you're already creating written content, such as blogs, newsletters, and so on, you should have a pretty good idea of who that is already. If you're just starting out, take some time and see who you want to consume your content.
If you're still not sure what type of video marketing material you want to create, or if you're not sure whether you want to create your own video, we're at a marketing agency in Utah to help you. Contact us here to schedule a consultation so we can help you create a video marketing plan that will appeal to your target audience.
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Marketing Agency Utah
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Online Marketing Strategy and Trends to Dominate in 2022
After observing some marketing strategies and trends that have emerged in the last few months, it seems fitting that we just hop on the bandwagon and give our take on them as well.
After all, the landscape of online marketing is always changing. What worked last year might not do as much this year. And the same thing can be said of what will work and not work in the coming years.
But our observations right now show a landscape full of new opportunities to try out.
2021 was a bit of a roller coaster for Meta. Besides just changing their name, they introduced something that appears to have gained a large foothold
Don’t misunderstand, this isn’t just Facebook anymore. This is an entirely new world within the aspects of virtue and augmented reality. Before fully introducing this concept last October, it was just thought that the Metaverse would just be another video game console. As it turns out, it could be the next evolution of social media.
This opens the doors for a new era of marketing strategy, with many brands already taking advantage of what the Metaverse has to offer.
No matter what avenue you decide to take, always make sure you are creating top-notch quality content. Your marketing strategy has a higher chance of success when you do.
Don’t get caught up in the rush to create as much content as possible. If you’re doing it by yourself, allow yourself to go slow at first. As you get comfortable with your new skills, you can then start to churn out more content that is high quality.
As always, no matter what marketing strategy you decide, we at the Marketing Agency in Utah are here to assist you. Contact us to set up a consultation where we can discuss these and other marketing strategies that best fit your business needs!
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Marketing Agency Utah
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craft your landing page effortlessly and not have to stare at a blank template for long, you need the following elements: • The title of your lead magnet • The main benefit or main promise of your lead magnet • What your lead magnet teaches or what your subscribers will learn from it? o What will they achieve or overcome by consuming your lead magnet? o What pain points or problems does your lead magnet solve? o What desires or motivations does your lead magnet fulfill? o What mini transformation does it give? • Testimonials for social proof • A screenshot, mock-up, or visual of your lead magnet Note: You want to convert these benefits into 3–7 bullet points. These bullet points should begin with an action verb, with “how to” or “why,” or with a number. They should also include specific details such as page numbers or time stamps in videos where key information is found. For example, • How a 20-minute video recording turned into my first digital product that brought in $36,429.56 in the first month • 13 limiting beliefs that keep 99% of people from ever launching their ecommerce store—and how to beat them (Hint: You’re probably suffering from at least 5 of these) – pg. 3 • The ONLY two blogging rules ever (seriously, if you ignore these it will take you YEARS to launch your blog and business!) – 1min 37sec Your landing page should be a reflection of the words and sentences your target audience uses to describe their pain points. When it does, your target audience recognizes and identifies with the problem. Your lead magnet also becomes immediately more attractive.
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Meera Kothand (300 Email Marketing Tips: Critical Advice And Strategy
To Turn Subscribers Into Buyers & Grow
A Six-Figure Business With Email)
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better customer experience, like trade show booths, big teams, and splashy marketing campaigns. Amazon Music and Prime Video are examples of how we kept our investment manageable for many years by being frugal: keeping the team small, staying focused on improving the customer experience, limiting our marketing spend, and managing the P&L carefully. Once we had a clear product plan and vision for how these products could become billion-dollar businesses that would delight tens, even hundreds of millions of consumers, we invested big. Patience and carefully managed investment over many years can pay off greatly. Invention
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Colin Bryar (Working Backwards: Insights, Stories, and Secrets from Inside Amazon)
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The story wasn’t at heart only about economic devastation. It wasn’t just about those at the bottom. Not just hotel maids or supermarket cashiers or single moms. It was all of us. This made more sense as I read what neuroscience can now tell us: that every human brain has capacity for addiction. Isolation is part of why some people get addicted and some do not. So was trauma. Abuse, rape, neglect, PTSD, a parent’s drug use were as unspoken in America as addiction and as prevalent. The epidemic was revealing this. I also connected the epidemic to consumer marketing of legal addictive stuffs: sugar, video games, social media, gambling.
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Sam Quinones (The Least of Us: True Tales of America and Hope in the Time of Fentanyl and Meth)
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Take advantage of marketing, such as: Listings on the Intuit App Center. Intuit offers two app stores, and I posted about 20 listings. The links from QuickBooks boosted my SEO considerably. Other app store listings that are free. If these became paid channels, you can simply delist. YouTube videos. I paid $200 for Camtasia Studio and recorded a video for each integration that I sold. I made about 15–20 videos and asked the user to start a trial at the end of each. Landing pages. I looked at competing products and used similar language on my landing pages. Content in help centers. I wrote several knowledgebase articles that were indexed on Google. These articles later linked back to my website.
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Joseph Anderson (The $20 SaaS Company: from Zero to Seven Figures without Venture Capital)
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Why did Connex for QuickBooks Online succeed? Here are the reasons: I received free app store listings on Intuit’s website. My app was even on the first page of their store briefly. This drove large amounts of traffic to my site. I received free listings on many other sites before they started asking for a commission. I later pulled those listings, since the cost to advertise exceeded the revenue they brought to the company. These stores failed to show how many installs and conversions they generated. I had many positive and real reviews on my app store listings. I noticed competitors had hundreds of five-star reviews that mostly looked fake. QuickBooks Online had few integrations at the time. I was one of the first companies to get listed. For QuickBooks Canada and QuickBooks U.K., my app was one of the first system integrators. I had almost no competitors who serviced QuickBooks outside of the U.S. Shopify, BigCommerce, ShipStation and other companies had no native integration. Mine was one of the first. I recorded videos and added landing pages that ranked high on Google with minimal effort. Since I had a shoestring marketing budget, this was very important. The issue I had with other products was that they didn’t offer free promotion. Since my company was one of the first, we had ample time to add features and fix problems. We have a solution that is light years ahead of competitors. Why would someone want to compete with us? In the words of one of my partner companies, “We could build one, but yours would be a lot better.” My app required no desktop apps or website plugins to install. Since my audience was small business owners, the easier the install the better. Most business users have a limited understanding of websites. Asking them to change a bunch of settings or configure something on their own is daunting. We set up Connex for qualified users. Many competitors just let users go through a self-guided trial. We received feedback from many customers that they would purchase if they could make Connex work. I added a talk-to-sales component, and our conversion ratio increased. Connex was successful because I added a personal touch in a world where SaaS owners expect users to just “figure it out” on their own. Software that requires no support and maintenance is a pipe dream.
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Joseph Anderson (The $20 SaaS Company: from Zero to Seven Figures without Venture Capital)
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KONSULTASI WA +62 812–9627–2689, Jasa Iklan Google Terbaik Termurah Dan Terpercaya
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Perusahaan Jasa Internet Marketing
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kavax media is a service company for digital marketing. from seo to video shoots and bussines cunsulting you can rely on kavax. we cover both UK and canada in digital marketing services
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KavaxMedia
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Aside from sports, entertainment and marketing, what else can live video be used for?
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Dale Carnegie (How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books))
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What is Video Marketing? Why do you need it?
Video is the future of content marketing. It engages the audience like no other medium, building trust and showcasing your brand in a way that text and still images simply can't. In today's fast-paced world, video marketing helps your business stand out and drive results. Tinger Digital is here to create compelling visuals to showcase your brand and drive results. Tinger Digital is here for all your video marketing needs.
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Tinger Digital
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Social Media Advertising - Different Options & Their Benefits
How To Use Social Media Paid Ads Ideally?
What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics.
For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok!
What Are The Most Popular Social Media Ads?
Here is a brief rundown of the various social media ad options available.
1. Facebook Ads
Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads.
Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook.
2. Twitter Ads
Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%.
Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts.
3. LinkedIn Ads
LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives.
LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate.
4. Instagram Ads
As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics.
5. YouTube Ads
YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.
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David parkyd
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Frame control creates power and power attracts.
BY JOSH (JETSET) KING MADRID
WHAT DO KANYE WEST AND ELON MUSK HAVE IN COMMON? When you put the two together, there may be few similarities, but I believe one trait they share is the ability to control their frame, also known as frame control.
Frame control is a little-known underlying phenomenon that may be one of the reasons they are so influential and successful despite the controversy. Nonetheless, they maintain their status as some of our culture's most powerful figures.
The power of how we frame our personal realities is referred to as frame control. A frame is a tool that you can use to package your power, authority, strength, information, and status. Standing firm in your beliefs can persuade and influence.
I first discovered frame control in 2016 after coming across the book Pitch Anything by Oren Klaff. I was hooked instantly. I was a freshman in college at UC Irvine at the time and was earning a few thousand dollars a month in my online business. In just a few short months after applying the concept of frame control in my life and business, everything changed — I started dating the girl of my dreams, cleared my first $27,000 in one month and dropped out of college to go all in on my business.
Since then, I've read every book, watched every video, and studied every expert-written blog I can find on the subject. This eventually led me to obtain NLP and neuro-marketing certifications, both of which explain the underlying psychology of how our brains frame social interactions and provide techniques for controlling these frames in oneself and others in order to become more likable, influential, and lead a better life overall.
Frame control is about establishing your own authority, but it isn't just some self-help nonsense. It is about true and verified beliefs. The glass half-empty or half-full frame is a popular analogy. If you believe the glass is half-empty, that is exactly what it will be.
But someone with a half-full frame can come in and convince you to change your belief, simply by backing it up with the logic of “an empty glass of water would always be empty, but having water in an empty glass makes it half-full.”
Positioning your view as the one that counts does take some practice because you first have to believe in yourself. You won’t be able to convince anyone of your authority if you are not authentic or if you don’t actually believe in what you’re trying to sell.
Whether they realize it or not, public figures are likely to engage in frame control.
When you're in the spotlight, you have to stay focused on the type of person you want the rest of the world to see you as. Tom Cruise, for example, is an example of frame control because of his ability to maintain dominance in media situations.
In a well-known BBC interview, Tom Cruise assertively puts the interviewer in his place when he steps out of line and begins probing into his personal life. Cruise doesn't do it disrespectfully, which is how he maintains his own dominance, but he does it in such a way that the interviewer is held accountable.
How Frame Control Positions the User as Influential or Powerful
Turning toward someone who is dominant or who seems to know what they are doing is a natural occurrence. Generally speaking, we are hard-wired to trust people who believe in themselves and when they are put on a world stage, the effects of it can be almost bewildering.
We often view comedians as mere entertainers, but in fact, many of them are experts in frame control. They challenge your views by making you laugh. Whether you want to accept their frame or not, the moment you laugh, your own frame has been shaken and theirs have taken over.
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JetSet (Josh King Madrid, JetSetFly) (The Art of Frame Control: The Art of Frame Control: How To Effortlessly Get People To Readily Agree With You & See The World Your Way)
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elements that only appear in digital storytelling, but not storytelling: ● Soundtrack ● Possible visual elements such as video, background images, or PowerPoint presentations ● Economy – purposeful withholding of specific information given in another format,
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Chase Barlow (Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand (Brand Storytelling))
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supplemental elements, such as a soundtrack, videos, or images to make that emotional connection that they weren’t able to make through wordsmithing alone.
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Chase Barlow (Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand (Brand Storytelling))
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I realized it's impossible to compete against American brands when I am blocked from using the same apps and markets. And yet I did have many American users buying from me. I was simply within a huge disadvantage when compared to American users. That's why I write that this idea of "you can do whatever you want" that many motivational speakers promote is a big lie. It really depends on your geographic location. You will not see anyone else saying the same, because either they don't know or they lie to you. But the people who want to believe the lies, choose to lie to themselves, and these too are many. They watch YouTube videos and Instagram influencers living luxurious lives and never question themselves about these things or why they are American and Chinese. In many cases they don't even know the so-called models going to Dubai are high class prostitutes.
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Dan Desmarques
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It’s no surprise that Animoto’s research reveals that 26.4% of professional marketers and 18.5% of small and mediumsized business owners say YouTube will be their main video sharing platform in the next year.
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Geoff Zimpfer (Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift)
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Simple Fast Funnels may be the new kid on the block when it comes to a complete bumper to bumper CRM system, but it’s a force to be reckoned with! Business owners are switching over right and left and I’m going to outline 10 of the best features of Simple Fast Funnels so you can see what all the buzz is about!
Funnel builder: Simple Fast Funnels has easy intuitive software so you can build your own landing pages, funnels, websites, sales pages etc. No developer needed, everything included and simple to use
Email Software: Instead of paying hundreds or thousands per month to send emails, this software does it for you! You can have your entire email list automated or send emails on the fly, whatever fits the bill for you, they’ve got you covered and it’s so easy to track your email results so you can modify and make improvements as you go.
Online Membership Area: Now, for no additional fees that lot’s of CRM software likes to charge, you can build glorious membership areas for your clients. You can control timing on video releases, give access for certain time periods upset packages… whatever your business looks like, if you can dream it, you can build it in the membership area.
Survey and quiz generator: Ramp up your lead capture game to grow your customer list! One of the best ways to get leads is to get your customers talking about themselves. Not only do people love to take surveys and quizzes, but it can help you gather information about your clients to serve them better and grow your sales!
SMS Marketing Software: If you’re not messaging your customers, you’re missing out, and if you are messaging your customers you’re probably over paying. Amazing automated intuitive SMS marketing can make your life much easier and allow you to reach your customers in more ways. Being where your customers are more present is always good for business. Simple Fast Funnels helps you get the cheapest SMS rates around and it automatically integrates into the system for your unified messages.
Appointment booking: Another expensive thing you used to have to pay for and try to get to work properly with your website AND look decent is also built right in. Now, without leaving Simple Fast Funnels, you’re able to capture the lead, follow up with the lead all over the place, engage with them, build trust, book appointments, schedule calls and even send them automated text reminders.
E com Purchases: Directly on your website, you’ll be able to take payments. No more invoices sent from other platforms, everything buttoned up nice and clean.
Unified messaging: From now on, whether a client emails, texts, calls etc, it all shows up in one place at your end. This might not seem like a big deal, but it’s a HUGE pain to have to follow customers about and keep track of conversations. Now you see all your communication with customers in a neat little area.
Blogs: Blogs these days can really help your marketing efforts across the board, and of course your blogs will be a perfect fit in your simple fast funnel account.
Analytics: Data tracking when you’re dealing with features on various platforms is a nightmare. If you capture a lead on a Word press landing page, send it an email software like Keep, mail chimp or whatever, send them to a new website to schedule calls and another to make purchases… How could you possibly expect to get good customer data? Hosting all of your “business” in one location makes tracking flawless. The more customers you have the more data you need to be efficient. Cheers to making it easy.
All that software and that’s just the top 10, guys there’s more. Simplefastfunnels.com also lets you have a 2 week free trial. Don’t take anyone word for anything. Go try it for yourself.
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10 best features of Simple Fast Funnels
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What kinds of Work will You do in Freelancing?
What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as -
Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing.
The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5.
Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example:
Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'.
Any employee can take a data entry job as a part-time job for extra income at the end of his work.
Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics.
For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more.
Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers.
There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers.
Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer.
If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc.
The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language.
Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are:
Writing,
Article or blog post writing
SEO Marketing,
Digital marketing,
Photo, Audio, Video Editing,
Admin jobs,
Software development,
Translation,
Affiliate marketing,
IT and Networking etc.
Please Visit Our Blogging Website to read more Articles related to Freelancing and Outsourcing, Thank You.
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Bhairab IT Zone
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slides, games, videos, short films, and even feature films.
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Philip Kotler (Marketing 6.0: The Future Is Immersive)
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With memes, clickbait, and viral videos bombarding our screens, it feels like we are stuck in a never-ending game of 'Who Can Shout the Loudest?
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Simba Mudonzvo (Clickonomics: How to Win Customers and Influence People on the Internet (Simba's Teach Yourself Digital Marketing))
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Our article, ‘In The Absence of the Sacred: The Marketing of Medical Transgenderism and the Survival of the Natural Child’, addressed the issue of medicalizing children’s subjective identities for profit, in conjunction with a technological assault on children, via cell phones, social media, video games and pornography.
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Jennifer Bilek (Transsexual Transgender Transhuman: Dispatches from The 11th Hour)
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Here are four examples of Lead Magnets I use: A checklist that can be used to properly perform something I explained in a video. A template for determining, say, a business’s profit margin. An advanced guide that goes further into the details of a subject of one of my videos. A unique book that provides substantial value but is offered for free. For me, it is 11 Side Hustle Ideas to Make $500/Day from Your Phone. The appropriate opt-in incentive depends on your content. Here are other types of examples: A DIY carpenter could offer plans to make a corner table. A marketing YouTuber could offer scripts of what to say on sales phone calls. A landscaping expert might offer recommendations for which kinds of grass to use around the United States. YouTuber Nick True at Mapped Out Money, who makes video tutorials that teach the best practices for using the personal budgeting software YNAB, found that he gets the highest sign-up rates when he offers a checklist that relates to the video. His followers really like having a resource that they can use to put his advice into practice. Jess Dante of Love and London runs a YouTube channel helping viewers plan their trips to London by suggesting lesser-known restaurants and stores to visit. Her superstar opt-in incentive is a free London 101 Guide with everything a first-time visitor needs to know. It’s been downloaded more than 45,000 times. Where you make your call to action will also have an impact on your success building your email list. You can make your call to action in a variety of places or ways inside your videos. One of the best ways is to give a short, relevant tease of the bonus or resource you’re offering within the YouTube video and tell people where they can learn more. CHALLENGE Create a Lead Magnet. It’s time to create your first Lead Magnet using the process we’ve just outlined above. You can use your piece of content from the previous chapter as a base or start something new. Don’t spend more than two hours on the first iteration. If you want to turn it into a big thing later on, great. But start SMALL. Go to MillionDollarWeekend.com to get Lead Magnet templates! (See what I did there?)
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Noah Kagan (Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours)
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Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.
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Angela Liberatore
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Parker Brothers and other companies sold a billion dollars worth of handheld games in 1979, which didn’t encourage them to look to the much smaller videogame market. In that market, the leading company, Atari, had sales of only $238 million during that same year—and that was after the Atari VCS had been on the market for more than twelve months.
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Nick Montfort (Racing the Beam: The Atari Video Computer System (Platform Studies))
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Modern Hoppean-Rothbardians are not only pro-market and anti-state: they are pro-technology, anti-democracy and anti-intellectual property as well. They promote the use of the Internet, smart phones and video cameras, blogging, podcasting, Youtube, social media and phyles, encryption, anonymity, VPNs, open source software and culture, torrents, wikileaking, crowdsourcing and crowdfunding, MOOCs, 3D printing and Bitcoin to network, communicate, learn, profit and spread ideas—and to counter, monitor, fight, and circumvent the state. To increasingly render the state irrelevant and to reveal it as retrograde, crude, and antiquated, not to mention inefficient, cold, and evil.
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Christopher Chase Rachels (A Spontaneous Order: The Capitalist Case For A Stateless Society)
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there were 6.8 billion mobile subscriptions at the end of 2013—that's 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush. So it's no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.
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David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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In PR, it's not about clip books. It's about reaching our buyers.
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David Meerman Scott (The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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Csikszentmihalyi’s less known book is Evolving Self. This is about creating meaning. At the moment we experience flow, there is little difference between playing a video game and performing surgery that saves a life. After that moment of flow, there is a very real difference. The ideal is to experience flow while doing something that matters. Markets direct our attention towards creating value for other people, which has the potential to give our lives meaning, letting us point to value we have created.
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Ron Davison (The Fourth Economy: Inventing Western Civilization)
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By constantly engaging in debate on marketing subjects in all of these different venues, you avoid stagnation, he notes.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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you can still create powerful videos that get shared widely. Consider using screen recording software such as EasyVideoSuite or Camtasia to create “How to” videos that walk viewers through a series of useful tips or strategies on a certain topic.
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John Nemo (LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised)
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As silly as it may sound, consumer market research regularly found the elimination of having to rewind as one of the most significant benefits of a DVD, which was statistically on par with the improved picture quality.
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Jeff Ulin (The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World (American Film Market Presents))