Velcro Dog Quotes

To deliver a breakthrough fix, however, you must often go beyond just remembering the small stuff; you have to see it in a fresh light. This is how many game-changing inventions come about. In 1941 a Swiss engineer named Georges de Mestral returned from a hunting trip in the Alps to find burrs from a burdock plant all over his socks and his dog’s coat. But instead of just yanking off the sticky, furry balls without a second thought, as hikers have done for generations, he put them under a microscope, where he noticed hundreds of tiny hooks designed to attach to any surface with loops, such as clothing. De Mestral suddenly saw burrs in a way no one had before—and used that fresh insight to invent Velcro.