Ux Research Quotes

If you think user research is expensive, you should look at the cost of building the wrong thing.

Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.

Many people make their way to user experience by crossing over from an adjacent field. These crossovers are the people who are carrying UX forward, taking it to new levels and new organizations.

Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.

Research is formalized curiosity. It is poking and prying with a purpose.

It’s hard to convince people that the design, UX, and brand are the cake, but technology is the oven. Electricity is expensive.

The first two things are to understand the user needs and the business goals. The third is to have a process which helps you in planning, researching, designing and developing the product.

In June 2011, this message appeared on the Interaction Designers Association (IXDA) discussion list: I am at a point in my life where I know I want to do UX design after doing Web design for so long and then reading about usability testing, etc., 6 years ago. But my issue is I’m tired of working for orgs who say they care about their customer but don’t do testing to even know what their customers want from them... I’m kind of fed up with working for people who don’t get it.

UX designers have to constantly learn about human psychology, interaction design, information architecture and user research techniques, just to name a few, in order to create the right solutions to a user’s problems.

Steve Krug Don’t Make Me Think Steven Portigal Interviewing Users Laura Klein UX for Lean Startups: Faster, Smarter User Experience Research and Design Don Norman Design of Everyday Things Erika Hall Just Enough Research

Leah Buley The User Experience Team of One: A Research and Design Survival Guide William Albert and Thomas Tullis Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Braden Kowitz, et.al. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Dana Chisnell and Jeffrey Rubin Handbook of Usability Testing: How to Plan, Design and Conduct Effective Test

In fact, one of the only things harder than building an intuitive, delightful, innovative, easy-to-use product is hiring a designer to do it for you.

To be a user experience designer means to practice a set of methods and techniques for researching what users want and need, and to design products and services for them. Through good UX, you are trying to reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task.

Enterprises that use design thinking and user experience (UX) design strategically to delight customers at each step of their interaction with the organization have thrived: research shows companies which apply UX design in this way experience faster growth and higher revenues.2

Research is formalized curiosity. It is poking and prying with a purpose. — Zora Neale Hurston

Trying new things constantly and then abandoning them without further study or work is not iterating. That’s flailing.

Here is the worst possible way for you to try to figure out if your idea solves somebody’s problem: Ask them. The vast majority of entrepreneurs seem to think that explaining their concept in detail to a few people and then asking whether it’s a good idea constitutes validation. It does not.

like qualitative and quantitative research, historical references, and subject matter interviews — help UX designers to discover unique problems for a specific set of target customers.

I often tell people to tamp down their excitement about data exhaust because none of these data are actually designed for falsifiability in mind—it’s simply the detritus of our digital lives. Just because we have more data doesn’t mean we are doing better research. We are drowning in an endless sea of data, yet we are stuck in an insight desert

How to get my business on top of google search? Let’s begin with an explanation of why being on top of Google is important. To be precise, what does this mean? What are the advantages and disadvantages of being here? And who should care about it in any case? Being on top of google search means that when users make the search query - the site appears before its competitors. Not only in the row of results, but also among them in the first place. The more often you are there, the better. Being on top of Google search has a significant impact on traffic growth for your business. This is due to two reasons: 1) 80% of people do not click beyond page 1 in search engine results 2) When someone goes down to pages 2-3 they do not stay there, so it's a lost cause When it comes to SEO, there are no secrets or magic formulas that work 100% all the time. There is only a set of rules that helps you determine which actions yield a better result based on research made within a certain period of time. It may not be 100%, but you need to know at least some basics in order to have an idea about why your site doesn't have high rankings yet and what needs to be done to achieve them! Based on our experience with improving the search engine position of numerous fantasy app development websites, we compiled this list of the most important factors that influence Google rankings: 1. The code of your website and its structure (technical part) 2. The relevance of content on your site - how to make it unique and relevant at the same time (on-page factors) 3. Relevance and popularity of backlinks pointing to your site (off-page factors) 4. Quality of traffic coming from search engines to your website (on-page and off-page factors) 5. The overall authority, popularity, and trustworthiness of a domain name as well as quantity and quality of backlinks you have pointing to it (backlink profile). 6. Compatibility with the type and model of used CMS platform, user-friendliness, and a number of bugs or errors that may be present 7. Terms and conditions mentioned on your website as well as its structure, design, and user-friendliness (UX)

Quantitative data tell us what people are doing. Qualitative data tell us why people are doing it. The best kind of research combines the two kinds of data.

Creating personas should never be your goal— understanding users’ needs, goals and motivations should be your goal.

Never, ever, ever, act on assumptions. Search out the facts and act on those.

Fundamentally, all UX research answers one of two questions: (a) Who are our users and what are they trying to do? (b) Can people use the thing we’ve designed to solve their problem? You answer the first question with a field visit and you answer the second question with a usability test.

Neoliberalism has, to a great extent, succeeded in replacing in-depth, critical, and independent social science with research funded by corporations to serve corporate interests. We are seeing a sharp decline of independent writers and researchers and a sharp rise of UX (user experience) jobs that are often narrow in scope, and solely focused on understanding users not to create a more informed and critical society, but simply to increase numbers, get users to consume more, and to increase profits for the few at the top.

From designing meaningful interfaces, to processing your own UX research, information visualization is an indispensable tool in your UX design

4. Field Studies This is actually a number of techniques under a broad heading. It’s all about going out and observing users ‘in the wild’ so that we can measure behavior in the context where users actually use a product. Field studies include ethnographic research, interviews, observations, and contextual enquiry.

1. Card Sorting Card sorting was originally a technique used in psychological research long before ‘UX research’ was a thing. It’s a simple concept: you write words or phrases on cards; then you ask the user to categorize them. You might also ask the user to label the categories.

Card sorting, an approach that UX research inherited from psychological research, is an excellent, and wonderfully simple, way of assessing what users’ priorities are and how their sense of order processes the existing nature of an item in question.

Ask Open-Ended Questions When you start to ask questions, never give the participant a chance to simply answer yes or no. The idea here is to ask questions that start a discussion. These questions are bad for starting a discussion: “Do you think this is cool?” “Was that easy to use?” These questions are much better: “What do you think of this?” “How’d that go?

design thinking is essentially a problem-solving approach, crystallized in the field of design, which combines a holistic user-centered perspective with rational and analytical research with the goal of creating innovative solutions.

5. Usability Testing A firm favorite that has a long and prestigious history in UX research, usability testing is the observation of users trying to carry out tasks with a product. Such testing can focus on a single process, or be much wider in range.

Research is formalized curiosity. It is poking and prying with a purpose. — Zora Neale Hurston