Uses Of Internet Quotes

Can we go back to using Facebook for what it was originally for - looking up exes to see how fat they got?

I hadn't known there were so many idiots in the world until I started using the Internet.

The Dark Forces have created countless troll farms to relentlessly spam the Internet with their agendas. Trillions of fake accounts are used to create disinformation, create a fake majority opinion about topics, bully people who are putting out information the Dark Forces don’t like, and get people arguing with each other to create negative energy.

Doing research on the Web is like using a library assembled piecemeal by pack rats and vandalized nightly.

First, Lord: No tattoos. May neither Chinese symbol for truth nor Winnie-the-Pooh holding the FSU logo stain her tender haunches. May she be Beautiful but not Damaged, for it’s the Damage that draws the creepy soccer coach’s eye, not the Beauty. When the Crystal Meth is offered, May she remember the parents who cut her grapes in half And stick with Beer. Guide her, protect her When crossing the street, stepping onto boats, swimming in the ocean, swimming in pools, walking near pools, standing on the subway platform, crossing 86th Street, stepping off of boats, using mall restrooms, getting on and off escalators, driving on country roads while arguing, leaning on large windows, walking in parking lots, riding Ferris wheels, roller-coasters, log flumes, or anything called “Hell Drop,” “Tower of Torture,” or “The Death Spiral Rock ‘N Zero G Roll featuring Aerosmith,” and standing on any kind of balcony ever, anywhere, at any age. Lead her away from Acting but not all the way to Finance. Something where she can make her own hours but still feel intellectually fulfilled and get outside sometimes And not have to wear high heels. What would that be, Lord? Architecture? Midwifery? Golf course design? I’m asking You, because if I knew, I’d be doing it, Youdammit. May she play the Drums to the fiery rhythm of her Own Heart with the sinewy strength of her Own Arms, so she need Not Lie With Drummers. Grant her a Rough Patch from twelve to seventeen. Let her draw horses and be interested in Barbies for much too long, For childhood is short – a Tiger Flower blooming Magenta for one day – And adulthood is long and dry-humping in cars will wait. O Lord, break the Internet forever, That she may be spared the misspelled invective of her peers And the online marketing campaign for Rape Hostel V: Girls Just Wanna Get Stabbed. And when she one day turns on me and calls me a Bitch in front of Hollister, Give me the strength, Lord, to yank her directly into a cab in front of her friends, For I will not have that Shit. I will not have it. And should she choose to be a Mother one day, be my eyes, Lord, that I may see her, lying on a blanket on the floor at 4:50 A.M., all-at-once exhausted, bored, and in love with the little creature whose poop is leaking up its back. “My mother did this for me once,” she will realize as she cleans feces off her baby’s neck. “My mother did this for me.” And the delayed gratitude will wash over her as it does each generation and she will make a Mental Note to call me. And she will forget. But I’ll know, because I peeped it with Your God eyes.

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

I used to have a lot of faith in humanity before the advent of the website "comment" section.

How did my parents live before texting? Before the internet? I’m used to knowing things and all of this unknowing is driving me mad.

people seem to be getting dumber and dumber. You know, I mean we have all this amazing technology and yet computers have turned into basically four figure wank machines. The internet was supposed to set us free, democratize us, but all it's really given us is Howard Dean's aborted candidacy and 24 hour a day access to kiddie porn. People... they don't write anymore, they blog. Instead of talking, they text, no punctuation, no grammar: LOL this and LMFAO that. You know, it just seems to me it's just a bunch of stupid people pseudo-communicating with a bunch of other stupid people at a proto-language that resembles more what cavemen used to speak than the King's English.

There's a serendipity to real life that the Internet can't duplicate. Do you use the library? For anything? Well, sometimes you end up picking up the book next to the one you were looking for, and it's that book that changes your life.

Now, for my younger viewers out there, a book is something we used to have before the internet. It’s sort of a blog for people with attention spans.

The arrow buzzed, no doubt trying to access Wikipedia. It denies using the Internet. Perhaps, then, it’s just a coincidence the arrow is always more helpful when we are in an area with free Wi-Fi.

He shoved the phone at her again. “What does this do?” Hand shaking, she took it from him. “Um. It’s called a Smartphone. You can talk to people or send messages. It’s got Internet too.” She pointed to a collection of funny looking symbols on the glossy surface. Inter-net. Is that used for some sort of fishing? And why is the phone called smart? Were prior ones stupid?

Blame the economy, blame bad luck, blame my parents, blame your parents, blame the Internet, blame people who use the Internet.

Thou shalt not use the 140 characters limit as an excuse for bad grammar and/or incorrect spelling.

Before you marry a person you should first make them use a computer with slow Internet to see who they really are.

All of a sudden, we’ve lost a lot of control,’ he said. ‘We can’t turn off our internet; we can’t turn off our smartphones; we can’t turn off our computers. You used to ask a smart person a question. Now, who do you ask? It starts with g-o, and it’s not God…

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

The Internet was a wonderful invention. It was a computer network which people used to remind other people that they were awful pieces of shit.

Stuart's a wizard with those kinds of things," she said. "What kinds of things?" "Oh, he can find anything online." Debbie was obviously one of those parents who still hadn't quite grasped that using the Internet was not exactly wizardry, and that we could all find anything online. I didn't say this, because you don't want people to feel that they've missed something really obvious, even when they have.

Internet articles can be used to give direction to your research, but the real research will start after that. You can read The New York Times, The Washington Post, Forbes, Economic Times, or Entrepreneur as much as you want but these still can’t replace market research.

My life used to be boring. A damnation here, a curse there, with an occasional blight or two to break routine. Now I have Aisling...She's better than reality TV, Internet porn sites, and the trashloids all put together.' - Jim

Let our information and social technologies raise awareness and not propaganda, build connections and not passive-aggression.

Before you marry a person, you should first make them use a computer with slow internet to see who they really are

The Internet is transient. Information can be removed with a couple of mouse-clicks; it is an Orwellian dream. We have been advised, by people who claim to know about these things, that there is no point in protesting against a social network. Whoever owns the network will run it as they see fit, normally to maximize their profit margin. Members who dispute the rules will simply be thrown out. The Terms of Use are written so as not to allow them any recourse.

Because so many people use goodreads, it is an amazingly good—and amazingly underutilized—resource for understanding what people read, why, and how they feel about their reading experiences.

I had been hobbled, perhaps even crippled by a pervasive internet society I had come to depend on and take for granted... hit enter and let Google, that twenty-first century Big Brother, take care of the rest. In the Derry of 1958, the most up-to-date computers were the size of small housing developments, and the local paper was no help. What did that leave? I remembered a sociology prof I’d had in college - a sarcastic old bastard - who used to say, When all else fails, give up and go to the library.

Like Hitler, the president used the word lies to mean statements of fact not to his liking, and presented journalism as a campaign against himself. The president was on friendlier terms with the internet, his source for erroneous information that he passed on to millions of people.

If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.

The other day a young Internet surfer asked me why I preferred using a pencil instead of a computer. The principal reason, I told him, was that I liked chewing on the end of my pencil. A nasty habit, but it helps me concentrate. And I find it extremely difficult to chew on a computer.

You realize, of course, the Omegans nearly lost this Earth. They had everything yet let it disintegrate through their rampant carelessness. Two hundred years past they possessed the rudimentary beginnings of the NET to bring them together. They called it the Internet. Yet they treated it like a toy, tribalized themselves, and thus nearly lost the planet. “Nationalist wars, self serving ideologies, competing religions . . . more significant, though not to the Omegans, was climate change itself, which mattered more than any petty dogma, but they ignored it until too late. It has ultimately determined our lives, managed now by the CORPORATE, using the only possible tools to survive. There were billions of Humans then. There is now but a fraction of that: some 300 million we know in the MEGS and, of course, the uncounted MASSes.

We don’t constrain our mental powers when we store new long-term memories. We strengthen them. With each expansion of our memory comes an enlargement of our intelligence. The Web provides a convenient and compelling supplement to personal memory - but when we start using the Web as a substitute for personal memory, by bypassing the inner processes of consolidation, we risk emptying our minds of their riches.

We can pull atoms apart, peer back at the first light and predict the end of the universe with just a handful of equations, squiggly lines and arcane symbols that normal people cannot fathom, even though they hold sway over their lives. But it's not just regular folks; even scientists no longer comprehend the world. Take quantum mechanics, the crown jewel of our species, the most accurate, far-ranging and beautiful of all our physical theories. It lies behind the supremacy of our smartphones, behind the Internet, behind the coming promise of godlike computing power. It has completely reshaped our world. We know how to use it, it works as if by some strange miracle, and yet there is not a human soul, alive or dead, who actually gets it. The mind cannot come to grips with its paradoxes and contradictions. It's as if the theory had fallen to earth from another planet, and we simply scamper around it like apes, toying and playing with it, but with no true understanding.

Internet Explorer, Microsoft’s crashware turd that no one under the age of forty used voluntarily.

All of a sudden, we've lost a lot of control. We can't turn off our internet; we can't turn off our smartphones; we can't turn off our computers. You used to ask a smart person a question. Now, who do you ask? It starts with g-o, and it's not God. [CNN interview (December 8, 2010)]

[Patricia Greenfield] concluded that “every medium develops some cognitive skills at the expense of others.” Our growing use of the Net and other screen-based technologies has led to the “widespread and sophisticated development of visual-spatial skills.” We can, for example, rotate objects in our minds better than we used to be able to. But our “new strengths in visual-spatial intelligence” go hand in hand with a weakening of our capacities for the kind of “deep processing” that underpins “mindful knowledge acquisition, inductive analysis, critical thinking, imagination, and reflection.

I have more online contacts than I can count. I make about one hundred connections a day. I have access to millions of people. I use to think that I had friends in these numbers. But virtual friends are like stars stretched out in the sky. They’re out there, they exist, and I can imagine what they’re like, but we’ll never meet. We all just co-exist in this vast universe with a length of space between us.

The Web provides a convenient and compelling supplement to personal memory, but when we start using the Web as a substitute for personal memory, bypassing the inner processes of consolidation, we risk emptying our minds of their riches.

Everybody tells me what a timesaver the Internet is, and how they can't believe they ever got along without it. And I know what they mean, but every time I use it I wind up wondering what people did with their spare time before computers came along to suck it all up.

Those of us who do like visitors have to advertise, and it’s tricky to find a way of doing it that doesn’t make you sound crazy. The majority rely on word of mouth, though younger mages use the Internet. I’ve even heard of one guy in Chicago who advertises in the phone book under “Wizard,” though that’s probably an urban legend.

Dictionaries are the record of how people are already using the language, not providers of words for us to start using.

Every time something really bad happens, people cry out for safety, and the government answers by taking rights away from good people. We have no proof that the bad, stupid crazy people who have planted bombs in the past few years used the phone much for their stupid bad crimes, let alone logged on the Internet. Yet when those kind of bad things happen nowadays, the government tries to do bad things to phones and the Net. The phones and the Internet are just good smart things, and the government should leave them alone. You have to watch the government all the time on everything. Thomas Jefferson didn't say that, but he said something very close to that.

I use the internet. I just don’t feel a need to, like, contribute to it.

It was like an entire generation had developed its political identity online, using the style and tone of internet forums.

At some point, we have to realize that the places where we share information are not services we use, they are places where we live...this platform should not be something that a few billionaires have complete control over.

It used to be on the Internet no one knew you were a dog. Now not only does everyone know that you are a dog, they know what kind of a dog you are, who you run with, where you hide your bones, the accidental piddle behind the couch, the fight you got into with the boxer, and your thoughts on the hot poodle down the street.

Something like missionary reductionism has happened to the internet with the rise of web 2.0. The strangeness is being leached away by the mush-making process. Individual web pages as they first appeared in the early 1990S had the flavor of personhood. MySpace preserved some of that flavor, though a process of regularized formatting had begun. Facebook went further, organizing people into multiple-choice identities, while Wikipedia seeks to erase point of view entirely. If a church or government were doing these things, it would feel authoritarian, but when technologists are the culprits, we seem hip, fresh, and inventive. People will accept ideas presented in technological form that would be abhorrent in any other form. It is utterly strange to hear my many old friends in the world of digital culture claim to be the true sons of the Renaissance without realizing that using computers to reduce individual expression is a primitive, retrograde activity, no matter how sophisticated your tools are.

A fundamental approach to life transformation is using social media for therapy; it forces you to have an opinion, provides intellectual stimulation, increases awareness, boosts self-confidence, and offers the possibility of hope.

But I do not use the Internet, because I know myself too well. Once I got on the Internet I would get so distracted, I'd be basically giving one of my books to the Internet because I wouldn't be writing. I'd be playing on that machine. Interview by Associated Press Nov 03, 2010

A few years ago a friend said that I use to hunt and fish and build houses and things but now my whole life revolved around my computer I replied "But my computer revolves around the world

Sending someone all of the possible birthday party emoji is extra festive: great! But sending someone all of the possible phallic emoji (say, the eggplant and the cucumber and the corncob and the banana) is NOT extra sexxaayy: that’s a weird salad.

I’m told that we addictive-type personalities want to cover our pain, so we use food, spending, sex, drugs, sleeping, gambling, alcohol, work, people, blame, social activities, the Internet, etc., to distance and disguise what we don’t know how to solve inside of us. The

One semester later I did, indeed, graduate with a 4.0. I had done it. And after that, my GPA did . . . Nothing. I never planned on going to graduate school. I wasn’t applying for jobs that used grades as a measurement. I didn’t need that GPA for any single reason other than to SAY I had it and impress people. I could turn this into an argument for “Let’s reward a high GPA after college in LIFE! Can we get priority seating on Southwest? A free monthly refill at Starbucks? SOMETHING to make four years of my life chasing this arbitrary number WORTH it?!” (Great idea. Never gonna happen.) Or I could argue that if I’d been easier on myself and gotten 10 percent worse grades I could have had 50 percent more friendships and fun. If someone’s takeaway from this story is “Felicia Day said don’t study!,” I’ll punch you in the face. But I AM saying don’t chase perfection for perfection’s sake, or for anyone else’s sake at all. If you strive for something, make sure it’s for the right reasons. And if you fail, that will be a better lesson for you than any success you’ll ever have. Because you learn a lot from screwing up. Being perfect . . . not so much.

I do not employ researchers, nor did I conduct any primary research using the Internet. I need physical contact with my sources, and there's only one way to get it. To me every trip to a library or archive is like a small detective story. There are always little moments on such trips when the past flares to life, like a match in the darkness. On one such visit to the Chicago Historical Society, I found the actual notes that Prendergast sent to Alfred Trude. I saw how deeply the pencil dug into the paper.

The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those with depression experience negative emotions more frequently than the general population and seek relief by turning to technology to lift their mood.

With these rough categorizations established, the strategy works as follows: Schedule in advance when you’ll use the Internet, and then avoid it altogether outside these times. I suggest that you keep a notepad near your computer at work. On this pad, record the next time you’re allowed to use the Internet. Until you arrive at that time, absolutely no network connectivity is allowed—no matter how tempting.

People over the age of thirty were born before the digital revolution really started. We’ve learned to use digital technology—laptops, cameras, personal digital assistants, the Internet—as adults, and it has been something like learning a foreign language. Most of us are okay, and some are even expert. We do e-mails and PowerPoint, surf the Internet, and feel we’re at the cutting edge. But compared to most people under thirty and certainly under twenty, we are fumbling amateurs. People of that age were born after the digital revolution began. They learned to speak digital as a mother tongue.

We tend to shy away from data that challenges our assumptions, that erodes our preconceptions. Getting rid of our wrong ideas is a painful and difficult process, yet it's that very process that makes data truly useful. A fact becomes information when it challenges our assumptions. These challenges are the raw material that forces our ideas to evolve, our tastes to change, our minds to grow.

our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot,” he wrote. The content of the medium is just “the juicy piece of meat carried by the burglar to distract the watchdog of the mind.” P 4

Readers who were born postmillennium might not understand the fuss, but trust me, this was a goddamned miracle. Nowadays, connectivity is just presumed. Smartphones, laptops, desktops, everything’s connected, always. Connected to what exactly? How? It doesn’t matter. You just tap the icon your older relatives call “the Internet button” and boom, you’ve got it: the news, pizza delivery, streaming music, and streaming video that we used to call TV and movies. Back then, however, we walked uphill both ways, to and from school, and plugged our modems directly into the wall, with manly twelve-year-old hands.

Well, bingo, his name popped up in the database on this crime ring’s computer as one of their own. Sloane, Wilma, KazuKen, Celi-hag, BunnyMuff, were all part of the illegal and criminal cyber-bullying ring that used blackmail to extort celebrities and famous authors, musicians, schools like Aunt Sookie Acting Academy for money or they will post lies, false rumors, photo shopped fake photos, and accusations of fake awards, fake credentials on the internet. They did that to Summer and tried to do that with Aunt Sookie, apparently. But as seemingly innocent as they seem, using young girls’ photos as their supposed fake identities, they really were part of a larger crime ring.”, Loving Summer by Kailin Gow

I'll do this," John says. "I'll let you know what's out there, within limits. But I want you to understand that there can't be information about you--that is true--that you don't already know. Your life takes place in your skin. No one else knows a goddamn thing, and the Internet is full of cowboys and sad people making stuff up." He pauses. "I love the Internet, or at least I used to, but it's not where you go for the truth.

There has not been a piece of technology designed to save labor that has not increased labor. Word processors allow you to do what your secretary used to do for you. The Internet, BlackBerries, iPhones, yes they keep you tethered, but that's not the main problem. It's that along with increasing personal productivity, they increase the expectation of productivity. It no longer becomes a bonus to do the work of one and a half men, but the norm. And then when everyone’s working at one hundred and fifty percent capacity, they can fire a third of the workforce and still maintain output.

So there are pics of Tucker’s mighty wang on the internet?” “I haven’t been tagged on Instagram yet, so I’m hopeful they aren’t out there. But thanks for calling my dick mighty. We appreciate that.” Amusement colors his words. “We? As in you and your penis?” “Yup,” he says cheerfully. I snuggle deeper under the covers. “You have a name for your penis?” “Doesn’t everyone? Guys put a name on everything that’s important to them—cars, dicks. One of my teammates in junior hockey named his stick, which was dumb because sticks break all the time. He’d gone through twelve of them by the end of the season.” “What were the names?” “That’s the thing. He just kept adding a number to the end, like iPhone 6, iPhone 7, except in his case it was Henrietta 1, Henrietta 2, et cetera.” I snicker. “He should’ve used the hurricane naming convention.” “Darlin’, he wasn’t smart enough to come up with two names, let alone twelve.

The study found widespread dissatisfaction with our town's public library, and, when considering the facts, it's easy to see why. The public computers for Internet use are outdated and slow. The lending period of fourteen days is not nearly long enough to read lengthier books, given the busy schedule of all our lives. The fatality rate is also well above the national average for public libraries.

Of course I know what she means. To make art in fandom is to follow your passion at the risk of never being taken seriously. I've written dozens of fics-put them together and you'd have several novels-but who knows what a college admissions officer will think of that as a pastime. Where does 12,000 Tumbler followers rate in relation to a spot in the National Honor Society in their minds? Every week I get anonymous messages in my inbox telling me I should write a real book. Well, haven't I already? What makes what I do different from "real writing"? Is it that I don't use original characters? I guess that makes every Hardy Boys edition, every Star Wars book, every spinoff, sequel, fairy-tale re-telling, historical romance, comic book reboot, and the music Hamilton "not real writing". Or is it that a real book is something printed, that you can hold in your hand, not something you write on the internet? Or is "real writing" something you sell in a store, not give away for free? No, I know it's none of these things. It's merely this: "real writing" is done by serious people, whereas fanfiction is written by weirdos, teenagers, degenerates, and women.

Teen "addiction" to social media is a new extension of typical human engagement. Their use of social media as their primary site of sociality is most often a byproduct of cultural dynamics that have nothing to do with technology, including parental restrictions and highly scheduled lives. Teens turn to, and are obsessed with whichever environment allows them to connect to friends. most teens aren't addicted to social media; if anything, they're addicted to each other.

1973 Fair Information Practices: - You should know who has your personal data, what data they have, and how it is used. - You should be able to prevent information collected about you for one purpose from being used for others. - You should be able to correct inaccurate information about you. - Your data should be secure. ..while it's illegal to use Brad Pitt's image to sell a watch without his permission, Facebook is free to use your name to sell one to your friends.

Jay’s mom was a lot of great things that Violet admired, technologically savvy was definitely not one of them. She was one of those people who were loath to move into the twenty-first century and embrace all things modern. She was the only adult woman that Violet knew of who didn’t own a cell phone, and she refused to buckle beneath the pressure to pay good money for high-speed internet, so Jay was forced to plug his secondhand laptop into the phone line and use dial-up. Not because they couldn’t afford such luxuries, but because Ann Heaton wasn’t going down without a fight.

By refusing to admit that I was sick, I felt I could keep the sickness outside time and space, something only in my own head. If other people knew about it, the sickness would become real and I would have to spend my life being a sick person. This could only interfere with my other ambitions, such as achieving enlightenment and being a fun girl. I used internet forums to assess if this was a problem for anyone else. I searched ‘can’t tell people I’m’ and Google suggested: ‘gay’ and ‘pregnant’.

It’s super-important to have a strong social media presence, and Jane’s always going, When interviewers ask you about your Twitter, say you love reaching out directly to your fans, and I’m like, I don’t even know how to use Twitter or what the password is because you disabled my laptop’s wireless and only let me go on the Internet to do homework research or email Nadine assignments, and she says, I’m doing you a big favor, it’s for nobodies who want to pretend like they’re famous and for self-promoting hacks without PR machines, and adults act like teenagers passing notes and everyone’s IQ drops thirty points on it.

Jean-Guy Beauvoir hadn't much seen the use of libraries, though he'd never have said that to Annie or her parents, who saw les biblioteques as sacred places. He hadn't grown up going to one, and now, with the internet and easy access to information, he couldn't imagine why libraries still existed. That is, until he'd gone with Annie and Honore to a children's hour at their local library. He'd seen the wonder in his son's eyes as the librarian read to them. He'd seen Honore's excitement at getting to choose books himself to take out. How he clutched them to his chest, as though he could read with his heart. Through his infant son, Jean-Guy discovered that libraries held treasures. Not just the written word, but things that couldn't be seen.

Although drinking to the point of becoming incapacitated is unwise and risky for anyone, the blame for rape must be put on the rapist who preys on a drunk woman, not a drunk woman who becomes prey. If my car is stolen after I’ve parked it with the door unlocked in a neighborhood known for car theft, a crime has been committed, and I have the right and expectation to report the crime to the police. No one would tell me that the thief is the one who deserves sympathy, and that apprehending him would ruin his life. No one would tell me I’m a terrible person for getting my car stolen, and that I deserve to have my car stolen. They would be right to question my judgment, but not the fact that a crime has been committed. But when it comes to rape, the victim’s pre-rape actions are used to justify the crime.

Quite a few people still listen to vinyl records, use film cameras to take photographs, and look up phone numbers in the printed Yellow Pages. But the old technologies lose their economic and cultural force. They become progress’s dead ends. It’s the new technologies that govern production and consumption, that guide people’s behavior and shape their perceptions. That’s why the future of knowledge and culture no longer lies in books or newspapers or TV shows or radio programs or records or CDs. It lies in digital files shot through our universal medium at the speed of light.

I think records were just a little bubble through time and those who made a living from them for a while were lucky. There is no reason why anyone should have made so much money from selling records except that everything was right for this period of time. I always knew it would run out sooner or later. It couldn't last, and now it's running out. I don't particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you'd be stuck with your whale blubber. Sorry mate – history's moving along. Recorded music equals whale blubber. Eventually, something else will replace it.

Still, it’s tempting to mislabel the many words currently being appropriated into general American pop culture from African American English as “social media words” simply because they’re used by young people, and young people are on social media, without giving due credit to the words’ true origins. Fittingly, the internet has come up with a word for this: columbusing, or white people claiming to discover something that was already well established in another community, by analogy with how Columbus gets credit for discovering America despite the millions of people who already lived there.

Time interacts with attention in funny ways. At one extreme, when Ruth was gripped by the compulsive mania and hyperfocus of an Internet search, the hours seemed to aggregate and swell like a wave, swallowing huge chunks of her day. At the other extreme, when her attention was disengaged and fractured, she experienced time at its most granular, wherein moments hung around like particles, diffused and suspended in standing water. There used to be a middle way, too, when her attention was focused but vast, and time felt like a limpid pool, ringed by sunlit ferns. An underground spring fed the pool from deep below, creating a gentle current of words that bubbled up, while on the surface, breezes shimmered and played.

The more I think on it the more I realize that certainty is an illusion. History was written by the winner, the news is provided with a spin and other people are opaque. We know nothing for certain. It used to be that the internet might provide information but it too is now nothing but opinion and scare mongering. Nothing can be relied upon. We have to look inside ourselves for anything of value – anything that can be relied upon – but it too is colored by our ego and personalities. So in the end, if the past is a colored view and the future a fancy, what do we have left? Simply to live in the moment…..

I used the word “genitals” too much in this chapter so I went on Twitter to ask what a gender-neutral word for junk was and I got three hundred responses in ten minutes without a single person’s questioning why I was asking. A few of my favorites that I didn’t get to share earlier: “niblets,” “nethers,” “naughty bits,” “no-no zone,” “squish mittens,” “Area 51,” “the danger zone,” “the south 40,” “the situation” (with a suggested circular hand motion near said area), “the Department of the Interior,” “crotchal region,” “fandanglies,” “groinulars,” “groinacopia,” “my hoopty,” “my bidness,” “my chamber of secrets,” “my charcuterie,” “front butt,” “privy parts,” “private parts,” “pirate parts” (which I suspect was a typo but now I’m embracing it), and my personal favorite, “the good china.” This is exactly why I love the Internet. That and the fact that it’s where those fancy dictionary robots that yell “cockchafer” at each other live. The Internet is a goddamn wonderland, y’all.

Back then, she had to worry about the government tapping her phone. It still probably does, but all the other stuff's been outsourced. Now, instead of just a COINTELPRO operation, she’s got to worry about that and some dude stalking her relatives from his mother’s basement, and kids bombarding her with death threats because it makes them feel like part of the (terrorist) gang, and a troll farm in Russia using the Center as the next cause célèbre to whip up Nazis. All the people who really are a threat to the country; somehow they’ve been convinced to do its dirty work, more or less for free. She would admire it if it weren’t so damn horrific.

Many people in this room have an Etsy store where they create unique, unreplicable artifacts or useful items to be sold on a small scale, in a common marketplace where their friends meet and barter. I and many of my friends own more than one spinning wheel. We grow our food again. We make pickles and jams on private, individual scales, when many of our mothers forgot those skills if they ever knew them. We come to conventions, we create small communities of support and distributed skills--when one of us needs help, our village steps in. It’s only that our village is no longer physical, but connected by DSL instead of roads. But look at how we organize our tribes--bloggers preside over large estates, kings and queens whose spouses’ virtues are oft-lauded but whose faces are rarely seen. They have moderators to protect them, to be their knights, a nobility of active commenters and big name fans, a peasantry of regular readers, and vandals starting the occasional flame war just to watch the fields burn. Other villages are more commune-like, sharing out resources on forums or aggregate sites, providing wise women to be consulted, rabbis or priests to explain the world, makers and smiths to fashion magical objects. Groups of performers, acrobats and actors and singers of songs are traveling the roads once more, entertaining for a brief evening in a living room or a wheatfield, known by word of mouth and secret signal. Separate from official government, we create our own hierarchies, laws, and mores, as well as our own folklore and secret history. Even my own guilt about having failed as an academic is quite the crisis of filial piety--you see, my mother is a professor. I have not carried on the family trade. We dwell within a system so large and widespread, so disorganized and unconcerned for anyone but its most privileged and luxurious members, that our powerlessness, when we can summon up the courage to actually face it, is staggering. So we do not face it. We tell ourselves we are Achilles when we have much more in common with the cathedral-worker, laboring anonymously so that the next generation can see some incremental progress. We lack, of course, a Great Work to point to and say: my grandmother made that window; I worked upon the door. Though, I would submit that perhaps the Internet, as an object, as an aggregate entity, is the cathedral we build word by word and image by image, window by window and portal by portal, to stand taller for our children, if only by a little, than it does for us. For most of us are Lancelots, not Galahads. We may see the Grail of a good Classical life, but never touch it. That is for our sons, or their daughters, or further off. And if our villages are online, the real world becomes that dark wood on the edge of civilization, a place of danger and experience, of magic and blood, a place to make one’s name or find death by bear. And here, there be monsters.

The internet is always on, interaction always available, but it could not guarantee I would be able to interact with someone I liked and understood, or who (I thought) liked and understood me. I’d gotten used to using people I’d never met, or met a few times, to muffle the sound of time passing without transcendence or joy or any of the good emotions I wanted to experience during my life, and I knew the feeling was mutual, and that was the comfort in it. It was compared to white noise so often for a reason: so many people, talking, mumbling, murmuring, muttering, suggesting, gently reminding, chiming in, jumping in, just wanting to add, just reminding, just asking, just wondering, just letting that sink in, just telling, just saying, just wanting to say, just screaming, just *whispering*, in all lowercase letters, in all caps, with punctuation, with no punctuation, with photos, with GIFs, with related links, Pay attention to me!

It's interesting that penny-pinching is an accepted defense for toxic food habits, when frugality so rarely rules other consumer domains. The majority of Americans buy bottled drinking water, for example, even though water runs from the faucets at home for a fraction of the cost, and government quality standards are stricter for tap water than for bottled. At any income level, we can be relied upon for categorically unnecessary purchases: portable-earplug music instead of the radio; extra-fast Internet for leisure use; heavy vehicles to transport light loads; name-brand clothing instead of plainer gear. "Economizing," as applied to clothing, generally means looking for discount name brands instead of wearing last year's clothes again. The dread of rearing unfashionable children is understandable. But as a priority, "makes me look cool" has passed up "keeps arteries functional" and left the kids huffing and puffing (fashionably) in the dust.

The virus is causing something akin to panic throughout corporate America, which has become used to the typos, misspellings, missing words and mangled syntax so acceptable in cyberspace. The CEO of LoseItAll.com, an Internet startup, said the virus had rendered him helpless. “Each time I tried to send one particular e-mail this morning, I got back this error message: ‘Your dependent clause preceding your independent clause must be set off by commas, but one must not precede the conjunction.’ I threw my laptop across the room.”  . . . If Strunkenwhite makes e-mailing impossible, it could mean the end to a communication revolution once hailed as a significant timesaver. A study of 1,254 office workers in Leonia, N.J., found that e-mail increased employees’ productivity by 1.8 hours a day because they took less time to formulate their thoughts. (The same study also found that they lost 2.2 hours of productivity because they were e-mailing so many jokes to their spouses, parents and stockbrokers.)  . . . “This is one of the most complex and invasive examples of computer code we have ever encountered. We just can’t imagine what kind of devious mind would want to tamper with e-mails to create this burden on communications,” said an FBI agent who insisted on speaking via the telephone out of concern that trying to e-mail his comments could leave him tied up for hours.

Look everywhere. There are miracles and curiosities to fascinate and intrigue for many lifetimes: the intricacies of nature and everything in the world and universe around us from the miniscule to the infinite; physical, chemical and biological functionality; consciousness, intelligence and the ability to learn; evolution, and the imperative for life; beauty and other abstract interpretations; language and other forms of communication; how we make our way here and develop social patterns of culture and meaningfulness; how we organise ourselves and others; moral imperatives; the practicalities of survival and all the embellishments we pile on top; thought, beliefs, logic, intuition, ideas; inventing, creating, information, knowledge; emotions, sensations, experience, behaviour. We are each unique individuals arising from a combination of genetic, inherited, and learned information, all of which can be extremely fallible. Things taught to us when we are young are quite deeply ingrained. Obviously some of it (like don’t stick your finger in a wall socket) is very useful, but some of it is only opinion – an amalgamation of views from people you just happen to have had contact with. A bit later on we have access to lots of other information via books, media, internet etc, but it is important to remember that most of this is still just opinion, and often biased. Even subjects such as history are presented according to the presenter’s or author’s viewpoint, and science is continually changing. Newspapers and TV tend to cover news in the way that is most useful to them (and their funders/advisors), Research is also subject to the decisions of funders and can be distorted by business interests. Pretty much anyone can say what they want on the internet, so our powers of discernment need to be used to a great degree there too. Not one of us can have a completely objective view as we cannot possibly have access to, and filter, all knowledge available, so we must accept that our views are bound to be subjective. Our understanding and responses are all very personal, and our views extremely varied. We tend to make each new thing fit in with the picture we have already started in our heads, but we often have to go back and adjust the picture if we want to be honest about our view of reality as we continually expand it. We are taking in vast amounts of information from others all the time, so need to ensure we are processing that to develop our own true reflection of who we are.

Clicking on "send" has its limitations as a system of subtle communication. Which is why, of course, people use so many dashes and italics and capitals ("I AM joking!") to compensate. That's why they came up with the emoticon, too—the emoticon being the greatest (or most desperate, depending how you look at it) advance in punctuation since the question mark in the reign of Charlemagne. You will know all about emoticons. Emoticons are the proper name for smileys. And a smiley is, famously, this: :—) Forget the idea of selecting the right words in the right order and channelling the reader's attention by means of artful pointing. Just add the right emoticon to your email and everyone will know what self-expressive effect you thought you kind-of had in mind. Anyone interested in punctuation has a dual reason to feel aggrieved about smileys, because not only are they a paltry substitute for expressing oneself properly; they are also designed by people who evidently thought the punctuation marks on the standard keyboard cried out for an ornamental function. What's this dot-on-top-of-a-dot thing for? What earthly good is it? Well, if you look at it sideways, it could be a pair of eyes. What's this curvy thing for? It's a mouth, look! Hey, I think we're on to something. :—( Now it's sad! ;—) It looks like it's winking! :—r It looks like it's sticking its tongue out! The permutations may be endless: :~/ mixed up! <:—) dunce! :—[ pouting! :—O surprise! Well, that's enough. I've just spotted a third reason to loathe emoticons, which is that when they pass from fashion (and I do hope they already have), future generations will associate punctuation marks with an outmoded and rather primitive graphic pastime and despise them all the more. "Why do they still have all these keys with things like dots and spots and eyes and mouths and things?" they will grumble. "Nobody does smileys any more.

Quinns always come at half price, about half the time, and half-naked, even during the colder half of winter. A Quinn is like a queen, but draggier, and cheaper to buy and use for personal gain, unless you’re suspicious that you’re poor and illiterate like Jarod Kintz, in which case Quinns could be the spirits of your dead relatives, come to haunt you until you gather a massive fortune through selling books on the internet, to send some back in time through a portal you bought from the NSA, so they would have lived better lives without having to move a finger for their fortune. Oh, yah, and since they aren’t - they’re blue, like smurfs, yet they turn purple whenever tickled on the belly, which is something they seem to rather dislike, since they start biting and scratching when it happens, for no good reason, I might add.

I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.

If ever I create a website, I'll call it Two-Face Book, and I'll invite everyone to it, it will be a game board, of a whitewash chalkboard. A social network, with reserved intentions, where we can fall into our cliques and circle of friends. We can dis who we want and accept who appeals to our discretion. Where the users will keep abusing, and abusers keep using, where the computer bullies will keep swinging and the J-birds that fly by will die; where the lonely will keep seeking and the needy still go desperate, where the envious will keep hating, and the lustful will keep flashing. Where those that think ignoring, will keep one down and the wannabes will foolishly think themselves greater by the number of "likes" that pours caffeine into their coffee. We can jump on the bandwagon of likes, or reserve not to show we care. Where the scorners, scammers and stalkers lay wait to take hold of the innocent and fragile, and my pockets will get fatter as more and more will join up, where being fake is accepted. As a mirror that stares at a different face. It will be my two-face epilogue, in a 3-world dimension, of a twofold war. I will build an empire of contagious hooks, and still we will live, happily-ever disastrous.

Google controls two-thirds of the US search market. Almost three-quarters of all Internet users have Facebook accounts. Amazon controls about 30% of the US book market, and 70% of the e-book market. Comcast owns about 25% of the US broadband market. These companies have enormous power and control over us simply because of their economic position. They all collect and use our data to increase their market dominance and profitability. When eBay first started, it was easy for buyers and sellers to communicate outside of the eBay system because people’s e-mail addresses were largely public. In 2001, eBay started hiding e-mail addresses; in 2011, it banned e-mail addresses and links in listings; and in 2012, it banned them from user-to-user communications. All of these moves served to position eBay as a powerful intermediary by making it harder for buyers and sellers to take a relationship established inside of eBay and move it outside of eBay.

Apathy? I see something taking place in the Church all over the world today that grieves God’s heart: a widespread apathy toward sin. God’s people are no longer outraged about the filth and evil bombarding their lives and homes. On the contrary, millions of believers sit by passively and let their minds become saturated with sensual movies, videos, television, the Internet, magazines and other media. It is unbelievable how these Christians willingly allow their lusts to be fed as their imaginations are filled with deep roots of evil. If you think I am focusing too much on the secret sins of Christians, then I say you are out of touch with what is happening in the world today. You must know nothing of how widespread the infection of sin is among God’s people. I cite to you, for example, the scores of Christians who flock to movie theaters each week and hear the name of Christ used as a curse word. I have never understood how anyone who fears almighty God and wishes to walk righteously before Him can sit by idly as the Lord’s name is being damned. That is simply beyond my comprehension. Yet multitudes of believers are doing just that. Little by little, they are drifting deeper into pits of secret, hidden sin. Slowly but surely, their sense of conviction is being drained out of them. They do not realize it, but their minds are being corrupted by what they are allowing their eyes to feast on.

The first school shooting that attracted the attention of a horrified nation occurred on March 24, 1998, in Jonesboro, Arkansas. Two boys opened fire on a schoolyard full of girls, killing four and one female teacher. In the wake of what came to be called the Jonesboro massacre, violence experts in media and academia sought to explain what others called “inexplicable.” For example, in a front-page Boston Globe story three days after the tragedy, David Kennedy from Harvard University was quoted as saying that these were “peculiar, horrible acts that can’t easily be explained.” Perhaps not. But there is a framework of explanation that goes much further than most of those routinely offered. It does not involve some incomprehensible, mysterious force. It is so straightforward that some might (incorrectly) dismiss it as unworthy of mention. Even after a string of school shootings by (mostly white) boys over the past decade, few Americans seem willing to face the fact that interpersonal violence—whether the victims are female or male—is a deeply gendered phenomenon. Obviously both sexes are victimized. But one sex is the perpetrator in the overwhelming majority of cases. So while the mainstream media provided us with tortured explanations for the Jonesboro tragedy that ranged from supernatural “evil” to the presence of guns in the southern tradition, arguably the most important story was overlooked. The Jonesboro massacre was in fact a gender crime. The shooters were boys, the victims girls. With the exception of a handful of op-ed pieces and a smattering of quotes from feminist academics in mainstream publications, most of the coverage of Jonesboro omitted in-depth discussion of one of the crucial facts of the tragedy. The older of the two boys reportedly acknowledged that the killings were an act of revenge he had dreamed up after having been rejected by a girl. This is the prototypical reason why adult men murder their wives. If a woman is going to be murdered by her male partner, the time she is most vulnerable is after she leaves him. Why wasn’t all of this widely discussed on television and in print in the days and weeks after the horrific shooting? The gender crime aspect of the Jonesboro tragedy was discussed in feminist publications and on the Internet, but was largely absent from mainstream media conversation. If it had been part of the discussion, average Americans might have been forced to acknowledge what people in the battered women’s movement have known for years—that our high rates of domestic and sexual violence are caused not by something in the water (or the gene pool), but by some of the contradictory and dysfunctional ways our culture defines “manhood.” For decades, battered women’s advocates and people who work with men who batter have warned us about the alarming number of boys who continue to use controlling and abusive behaviors in their relations with girls and women. Jonesboro was not so much a radical deviation from the norm—although the shooters were very young—as it was melodramatic evidence of the depth of the problem. It was not something about being kids in today’s society that caused a couple of young teenagers to put on camouflage outfits, go into the woods with loaded .22 rifles, pull a fire alarm, and then open fire on a crowd of helpless girls (and a few boys) who came running out into the playground. This was an act of premeditated mass murder. Kids didn’t do it. Boys did.

Once everyone can enrich their souls for free, government subsidies for enrichment forfeit their rationale. To object, 'But most people don't use the Internet for spiritual enrichment' is actually a damaging admission that eager students are few and far between. Subsidized education's real aim isn't to make ideas and culture accessible to anyone who's interested, but to make them mandatory for everyone who *isn't* interested . . . The rise of the Internet has two unsettling lessons . . . First: the humanist case for education subsidies is flimsy today because the Internet makes enlightenment practically free. Second: the humanist case for education subsidies was flimsy all along because the Internet proves low consumption of ideas and culture stems from apathy, not poverty or inconvenience. Behold: when the price of enlightenment drops to zero, remains embarrassingly scarce.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

Thus the media are producers not of socialization, but of exactly the opposite, of the implosion of the social in the masses. And this is only the macroscopic extension of the implosion of meaning at the microscopic level of the sign. This implosion should be analyzed according to McLuhan’s formula, the medium is the message, the consequences of which have yet to be exhausted. This means that all contents of meaning are absorbed in the only dominant form of the medium. Only the medium can make an event—whatever the contents, whether they are conformist or subversive. A serious problem for all counterinformation, pirate radios, antimedia, etc. But there is something even more serious, which McLuhan himself did not see. Because beyond this neutralization of all content, one could still expect to manipulate the medium in its form and to transform the real by using the impact of the medium as form. If all the content is wiped out, there is perhaps still a subversive, revolutionary use value of the medium as such. That is—and this is where McLuhan’s formula leads, pushed to its limit—there is not only an implosion of the message in the medium, there is, in the same movement, the implosion of the medium itself in the real, the implosion of the medium and of the real in a sort of hyperreal nebula, in which even the definition and distinct action of the medium can no longer be determined.

I emphasise it now; I had little-to-nothing in common with other people. Their values I did not comprehend, their ideals were to me a living horror. Call it ostentatious but I even sought to provide tangible proof of my withdrawal from the world. I posted a sign in the entrance to the building wherein I dwelt; a sign that indicated I had no wish to be disturbed by anyone, for any purpose whatsoever. As these convictions took hold of me and, as I denied, nay even repudiated, the hold that the current society of men possesses over its ranks, as I retreated into a hermitage of the imagination, disentangling my own concerns from those paramount to the age in which I happened to be born, an age with no claim to be more enlightened, significant or progressive than any other, I tried to make a stand for the spirit. Tyranny, in this land, I was told, was dead. But I contend that the replacement of one form of tyranny with another is still tyranny. The secret police now operate not via the use of brute force in dark underground cells; they operate instead by a process of open brainwashing that is impossible to avoid altogether. The torture cells are not secret; they are everywhere, and so ubiquitous that they are no longer seen for what they are. One may abandon television; one may abandon all forms of broadcast media, even the Internet, but the advertising hoardings in every street, on vehicles, inside transport centres, are still there. And they contain the same messages. Only the very rich can avoid their clutches utterly. Those who have obtained sufficient wealth may choose their own surroundings, free from the propaganda of a decayed futurity. And yet, and yet, in order to obtain such a position of freedom it is first necessary to have served the ideals of the tyranny slavishly, thereby validating it. ("The Tower")

The all-consuming selves we take for granted today are “merely empty receptacles of desire.” Infinitely plastic and decentered, the modern citizen of the republic of consumption lives on slippery terrain, journeying to nowhere in particular. So too, nothing could be more corrosive of the kinds of social sympathy and connectedness that constitute the emotional substructure of collective resistance and rebellion. Instead, consumer culture cultivates a politics of style and identity focused on the rights and inner psychic freedom of the individual, one not comfortable with an older ethos of social rather than individual liberation. On the contrary, it tends to infantilize, encouraging insatiable cravings for more and more novel forms of a faux self-expression. The individuality it promises is a kind of perpetual tease, nowadays generating, for example, an ever-expanding galaxy of internet apps leaving in their wake a residue of chronic anticipation. Hibernating inside this “material girl” quest for more stuff and self-improvement is a sacramental quest for transcendence, reveries of what might be, a “transubstantiation of goods, using products and gear to create a magical realm in which all is harmony, happiness, and contentment… in which their best and most admirable self will emerge at last.” The privatization of utopia! Still, what else is there?

Over the years I have read many, many books about the future, my ‘we’re all doomed’ books, as Connie liked to call them. ‘All the books you read are either about how grim the past was or how gruesome the future will be. It might not be that way, Douglas. Things might turn out all right.’ But these were well-researched, plausible studies, their conclusions highly persuasive, and I could become quite voluble on the subject. Take, for instance, the fate of the middle-class, into which Albie and I were born and to which Connie now belongs, albeit with some protest. In book after book I read that the middle-class are doomed. Globalisation and technology have already cut a swathe through previously secure professions, and 3D printing technology will soon wipe out the last of the manufacturing industries. The internet won’t replace those jobs, and what place for the middle-classes if twelve people can run a giant corporation? I’m no communist firebrand, but even the most rabid free-marketeer would concede that market-forces capitalism, instead of spreading wealth and security throughout the population, has grotesquely magnified the gulf between rich and poor, forcing a global workforce into dangerous, unregulated, insecure low-paid labour while rewarding only a tiny elite of businessmen and technocrats. So-called ‘secure’ professions seem less and less so; first it was the miners and the ship- and steel-workers, soon it will be the bank clerks, the librarians, the teachers, the shop-owners, the supermarket check-out staff. The scientists might survive if it’s the right type of science, but where do all the taxi-drivers in the world go when the taxis drive themselves? How do they feed their children or heat their homes and what happens when frustration turns to anger? Throw in terrorism, the seemingly insoluble problem of religious fundamentalism, the rise of the extreme right-wing, under-employed youth and the under-pensioned elderly, fragile and corrupt banking systems, the inadequacy of the health and care systems to cope with vast numbers of the sick and old, the environmental repercussions of unprecedented factory-farming, the battle for finite resources of food, water, gas and oil, the changing course of the Gulf Stream, destruction of the biosphere and the statistical probability of a global pandemic, and there really is no reason why anyone should sleep soundly ever again. By the time Albie is my age I will be long gone, or, best-case scenario, barricaded into my living module with enough rations to see out my days. But outside, I imagine vast, unregulated factories where workers count themselves lucky to toil through eighteen-hour days for less than a living wage before pulling on their gas masks to fight their way through the unemployed masses who are bartering with the mutated chickens and old tin-cans that they use for currency, those lucky workers returning to tiny, overcrowded shacks in a vast megalopolis where a tree is never seen, the air is thick with police drones, where car-bomb explosions, typhoons and freak hailstorms are so commonplace as to barely be remarked upon. Meanwhile, in literally gilded towers miles above the carcinogenic smog, the privileged 1 per cent of businessmen, celebrities and entrepreneurs look down through bullet-proof windows, accept cocktails in strange glasses from the robot waiters hovering nearby and laugh their tinkling laughs and somewhere, down there in that hellish, stewing mess of violence, poverty and desperation, is my son, Albie Petersen, a wandering minstrel with his guitar and his keen interest in photography, still refusing to wear a decent coat.

SOCIAL/GENERAL ICEBREAKERS 1. What do you think of the movie/restaurant/party? 2. Tell me about the best vacation you’ve ever taken. 3. What’s your favorite thing to do on a rainy day? 4. If you could replay any moment in your life, what would it be? 5. What one thing would you really like to own? Why? 6. Tell me about one of your favorite relatives. 7. What was it like in the town where you grew up? 8. What would you like to come back as in your next life? 9. Tell me about your kids. 10. What do you think is the perfect age? Why? 11. What is a typical day like for you? 12. Of all the places you’ve lived, tell me about the one you like the best. 13. What’s your favorite holiday? What do you enjoy about it? 14. What are some of your family traditions that you particularly enjoy? 15. Tell me about the first car you ever bought. 16. How has the Internet affected your life? 17. Who were your idols as a kid? Have they changed? 18. Describe a memorable teacher you had. 19. Tell me about a movie/book you’ve seen or read more than once. 20. What’s your favorite restaurant? Why? 21. Tell me why you were named ______. What is the origin of your last name? 22. Tell me about a place you’ve visited that you hope never to return to. get over your mom’s good intentions. 23. What’s the best surprise you’ve ever received? 24. What’s the neatest surprise you’ve ever planned and pulled off for someone else? 25. Skiing here is always challenging. What are some of your favorite places to ski? 26. Who would star as you in a movie about your life? Why that person? 27. Who is the most famous person you’ve met? 28. Tell me about some of your New Year’s resolutions. 29. What’s the most antiestablishment thing you’ve ever done? 30. Describe a costume that you wore to a party. 31. Tell me about a political position you’d like to hold. 32. What song reminds you of an incident in your life? 33. What’s the most memorable meal you’ve eaten? 34. What’s the most unforgettable coincidence you’ve experienced or heard about? 35. How are you able to tell if that melon is ripe? 36. What motion picture star would you like to interview? Why? 37. Tell me about your family. 38. What aroma brings forth a special memory? 39. Describe the scariest person you ever met. 40. What’s your favorite thing to do alone? 41. Tell me about a childhood friend who used to get you in trouble. 42. Tell me about a time when you had too much to eat or drink. 43. Describe your first away-from-home living quarters or experience. 44. Tell me about a time that you lost a job. 45. Share a memory of one of your grandparents. 46. Describe an embarrassing moment you’ve had. 47. Tell me something most people would never guess about you. 48. What would you do if you won a million dollars? 49. Describe your ideal weather and why. 50. How did you learn to ski/hang drywall/play piano?

Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time. A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone. In fact, most of our phone calls don’t even result in sales. But what we’ve found is that on average, every customer contacts us at least once sometime during his or her lifetime, and we just need to make sure that we use that opportunity to create a lasting memory. The majority of phone calls don’t result in an immediate order. Sometimes a customer may be calling because it’s her first time returning an item, and she just wants a little help stepping through the process. Other times, a customer may call because there’s a wedding coming up this weekend and he wants a little fashion advice. And sometimes, we get customers who call simply because they’re a little lonely and want someone to talk to. I’m reminded of a time when I was in Santa Monica, California, a few years ago at a Skechers sales conference. After a long night of bar-hopping, a small group of us headed up to someone’s hotel room to order some food. My friend from Skechers tried to order a pepperoni pizza from the room-service menu, but was disappointed to learn that the hotel we were staying at did not deliver hot food after 11:00 PM. We had missed the deadline by several hours. In our inebriated state, a few of us cajoled her into calling Zappos to try to order a pizza. She took us up on our dare, turned on the speakerphone, and explained to the (very) patient Zappos rep that she was staying in a Santa Monica hotel and really craving a pepperoni pizza, that room service was no longer delivering hot food, and that she wanted to know if there was anything Zappos could do to help. The Zappos rep was initially a bit confused by the request, but she quickly recovered and put us on hold. She returned two minutes later, listing the five closest places in the Santa Monica area that were still open and delivering pizzas at that time. Now, truth be told, I was a little hesitant to include this story because I don’t actually want everyone who reads this book to start calling Zappos and ordering pizza. But I just think it’s a fun story to illustrate the power of not having scripts in your call center and empowering your employees to do what’s right for your brand, no matter how unusual or bizarre the situation. As for my friend from Skechers? After that phone call, she’s now a customer for life. Top 10 Ways to Instill Customer Service into Your Company   1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.   2. Make WOW a verb that is part of your company’s everyday vocabulary.   3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.   4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.   5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts.   6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.   7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.   8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.   9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.