“
When people don't tell you the truth what they really are saying is they don't value you or their relationship with you enough to be honest.
”
”
Shannon L. Alder
“
You want me to level, here it is: I need you. I need you because I love you. Three months without you will be hell. But even if we weren’t together, I would still need you. You’re a good fighter, you’ve worked as a bodyguard, and you know magic. We may not have many magic users, but we don’t know if those packs do, and if they hit us with magic, we have no way to counter.” He spread his arms. “But I love you and I don’t want you to be hurt. I’m not going to ask you to come with me. That would be like stepping in front of a moving train and saying, ‘Hey, honey, come stand next to me.’”
I hopped off the wall and stood next to him. “Anytime.”
He just looked at me.
“I’ve never killed a train before. It might be fun to try.”
“Are you sure?”
“One time I was dying in a cage inside a palace that was flying over a magic jungle. And some idiot went in there, chased the palace down, fought his way through hundreds of rakshasas, and rescued me.”
“I remember,” he said.
“That’s when I realized you loved me,” I said. “I was in the cage and I heard you roar.
”
”
Ilona Andrews (Magic Rises (Kate Daniels, #6))
“
I've tried everything. I can say to you with confidence, I know a fair amount about LSD. I've never been a social user of any of these things, but my curiosity has carried me into a lot of interesting areas.
”
”
Dan Rather
“
I woke up with a heart attack just out of my field of vision and with my dick in my hand, saying, I love you I love you I love you over and over...And that my dear sweet love of my life, is how things were without you and I'd done everything I could to keep you from knowing that
”
”
Craig Clevenger (Dermaphoria)
“
Don’t start any sentence with “From a design perspective...” because that’s usually just another way of saying “from my perspective.” Remember, we don’t care about your perspective; we care about the user’s perspective.
”
”
Tom Greever (Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience)
“
Let me just say that I am not often lonely in country places. In cities I am, like the writers of the letters. Nature doesn't break your heart: other people do. Yet, we cannot live apart from each other in bowers feeding on nectar. We're in this together, this getting through our lives, as the fact that we are word-users shows.
”
”
Nuala O'Faolain
“
Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him- the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store-he was relentless. But if he did not want to deal with something - a legal annoyance, a business issue, his cancer diagnosis, a family tug- he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.
He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.
”
”
Walter Isaacson (Steve Jobs)
“
Stitched into the bag’s side were several new lines of glowing red runic script.
“What does it say?” Alex asked.
“Oh, a few technical runes.” Blitz’s eyes crinkled with satisfaction. “Magic nuts and
bolts, terms and conditions, the end-user agreement. But there at the bottom, it says:
‘EMPTYLEATHER, a bag completed by Blitzen, son of Freya. Jack helped.’”
“I wrote that!” Jack said proudly. “I helped!
”
”
Rick Riordan (The Hammer of Thor (Magnus Chase and the Gods of Asgard, #2))
“
It is not what we say to each other every day that establishes all the meaning and beauty and truth, it is everything we think before we speak
”
”
Tor Norretranders
“
I was at this guy's house. I met this girl who was hanging out there. She was real pretty, she had brown eyes and dark hair. She was soft-spoken and real nice. I know that everyone has their own life and they can do what they want and you shouldn't think anything of it or anything. But man, I couldn't help but flinch a little when I saw all those needle marks in her arm, they looked so sore. Hateful little holes. I wanted to say something, but I didn't.
”
”
Henry Rollins (The First Five (Henry Rollins))
“
One of my teachers back in school always used to say that contagion was the one absolute proof of community. People could pretend there weren’t drug users and prostitutes and unvaccinated children all they wanted, but when the plague came through, all that mattered was who was actually breathing your air.
”
”
James S.A. Corey (Cibola Burn (Expanse, #4))
“
Many BrainPal users find it useful to give their BrainPal a name other than BrainPal. Would you like to name your BrainPal at this time?
"Yes," I said.
Please speak the name you would like to give your BrainPal.
"Asshole," I said.
You have selected "Asshole," the BrainPal wrote, and to its credit it spelled the word correctly. Be aware that many recruits have selected this name for their BrainPal. Would you like to chose a different name?
"No," I said, and was proud that so many of my fellow recruits also felt this way about their BrainPal.
Your BrainPal is now Asshole, the BrainPal wrote. You may change this name in the future if you like. Now you must choose an access phrase to activate Asshole. While Asshole is active at all times it will only respond to commands after it has been activated. Please choose a short phrase. Asshole suggests "Activate Asshole" but you may choose another phrase. Please say your activation phrase now.
"Hey, Asshole," I said.
You have choosen "Hey, Asshole." Please say it again to confirm. I did. Then it asked me to choose a deactivation phrase. I chose (of course) "Go away, Asshole."
Would you like Asshole to refer to itself in the first person?
"Absolutely." I said.
I am Asshole.
"Of course you are.
”
”
John Scalzi (Old Man's War (Old Man's War, #1))
“
How do you know they're magic and not some mechanical device of the dwarves?" Tanis asked, sensing that Tas was hiding something.
Tas gulped. He had been hoping Tanis wouldn't ask him that question.
"Uh," Tas stammered, "I---I guess I did sort of happened to, uh, mention them to Raistilin one night when you were all busy doing something else. He told me they might be magic. To find out, he said one of those weird spells of his and they--uh--began to glow. That meant they were enchanted. He asked me what they did and I demonstated and he said they were 'glasses of true seeing.' The dwarven magic-users of old made them to read books written in other languages and--" Tas stopped.
"And?" Tanis pursued.
"And--uh--magic spellbooks." Tas's voice was a whisper.
"And what else did Raistlin say?"
"That if I touched his spellbooks or even looked at them sideways, he'd turn me into a cricket and s-swallow m-me whole," Tasselhoff stammered. He looked up at Tanis with his wide eyed. "I belived him, too."
Tanis shook his head. Trust Raistlin to come up with a threat awful enough to quensh the curiosity of a kender.
”
”
Margaret Weis (Dragons of Winter Night (Dragonlance: Chronicles, #2))
“
I’ve been told by professional drug users that if I did the drugs, I would like the Dead. It seems like the most effective PSA against drugs could just play some Dead jams and say, “If you do drugs, you will like this kind of music.” What other deterrent would one need?
”
”
Penn Jillette (Every Day is an Atheist Holiday!)
“
Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before saying “Good morning” to their loved ones.
”
”
Nir Eyal (Hooked: How to Build Habit-Forming Products)
“
The real reason the number of things that are shared via social media every single minute is so astronomical is because, whenever they each do, most users do not share or say something because they believe they have something worth remembering; they do mainly or only because they fear being forgotten.
”
”
Mokokoma Mokhonoana
“
You were born a giver, don't die a taker.
You were born an earner, don't die a begger.
You were born a sharer, don't die a hoader.
You were born a lover, don't die a hater.
You were born a builder, don't die a destroyer.
You were born a creator, don't die an immitator.
You were born a leader, don't die a follower.
You were born a learner, don't die a teacher.
You were born a doer, don't die a talker.
You were born a dreamer, don't die a doubter.
You were born a winner, don't die a loser.
You were born an encourager, don't die a shamer.
You were born a defender, don't die an aggressor.
You were born a liberator, don't die an executioner.
You were born a soldier, don't die a murderer.
You were born an angel, don't die a monster.
You were born a protecter, don't die an attacker.
You were born an originator, don't die a repeater.
You were born an achiever, don't die a quitter.
You were born a victor, don't die a failure.
You were born a conqueror, don't die a warrior.
You were born a contender, don't die a joker.
You were born a producer, don't die a user.
You were born a motivator, don't die a discourager.
You were born a master, don't die an amateur.
You were born an intessessor, don't die an accusor.
You were born an emancipator, don't die a backstabber.
You were born a sympathizer, don't die a provoker.
You were born a healer, don't die a killer.
You were born a peacemaker, don't die an instigater.
You were born a deliverer, don't die a collaborator.
You were born a savior, don't die a plunderer.
You were born a believer, don't die a sinner.
”
”
Matshona Dhliwayo
“
Your site isn't static. It's dynamically generated. Do you know what that means ?"
"No."
"It means the site looks different to different people. Let's say you chose the poll option that said you're in favor of tax cuts. Well there's a cookie on your machine now, and when you look at the site again, the articles are about how the government is wasting your money. The site is dynamically selecting content based on what you want. I mean, not what you want. What will piss you off. What will engage your attention and reinforce your beliefs, make you trust the site. And if you said you were against tax cuts, we'll show you stories of Republicans blocking social programs or whatever. It works every which way. Your site is made of mirrors, reflecting everyone's thoughts back at them..."
"And we haven't even started talking about keywords. This is just the beginning. Third major advantage: People who use a site like this tend to ramp up their dependence on it. Suddenly all those other news sources, the ones that aren't framing every story in terms of the user's core beliefs, they start to seem confusing and strange. They start to seem biased, actually, which is kind of funny. So now you've got a user who not only trusts you, you're his major source of information on what's happening in the world. Boom, you own that guy. You can tell him whatever you like and no one's contradicting you.
”
”
Max Barry (Lexicon)
“
To a large extent, the millennial generation is setting consumer trends. We now live in an on-demand world where 30 billion WhatsApp messages are sent every day32 and where 87% of young people in the US say their smart phone never leaves their side and 44% use their camera function daily.33 This is a world which is much more about peer-to-peer sharing and user-generated content. It is a world of the now: a real-time world where traffic directions are instantly provided and groceries are delivered directly to your door. This “now world” requires companies to respond in real time wherever they are or their customers or clients may be.
”
”
Klaus Schwab (The Fourth Industrial Revolution)
“
We can look outside of ourselves for some larger example out in the sky someplace—maybe even in our imaginations. But in the end, we will imitate each other. In the end, children will imitate their parents, and parents will imitate their parents. And nation will imitate nation. In the end, we will take our cues from each other, until one of us steps out and says, “Not that way. This way.
”
”
Neale Donald Walsch (Neale Donald Walsch's Little Book of Life: A User's Manual)
“
Function words behave differently than you might think. For example, the most commonly used word in spoken English, I, is used at far higher rates by followers than by leaders, truth-tellers than liars. People who use high rates of articles—a, an, the—do better in college than low users. And if you want to find your true love, compare the ways you use function words with that of your prospective partners.
”
”
James W. Pennebaker (The Secret Life of Pronouns: What Our Words Say About Us)
“
The best means we have for keeping our keys safe is called “zero knowledge,” a method that ensures that any data you try to store externally—say, for instance, on a company’s cloud platform—is encrypted by an algorithm running on your device before it is uploaded, and the key is never shared. In the zero knowledge scheme, the keys are in the users’ hands—and only in the users’ hands. No company, no agency, no enemy can touch them.
”
”
Edward Snowden (Permanent Record)
“
Like prepositional phrases, certain structural arrangements in English are much more important than the small bones of grammar in its most technical sense. It really wouldn't matter much if we started dropping the s from our plurals. Lots of words get along without it anyway, and in most cases context would be enough to indicate number. Even the distinction between singular and plural verb forms is just as much a polite convention as an essential element of meaning. But the structures, things like passives and prepositional phrases, constitute, among other things, an implicit system of moral philosophy, a view of the world and its presumed meanings, and their misuse therefore often betrays an attitude or value that the user might like to disavow.
”
”
Richard Mitchell (Less Than Words Can Say)
“
Don’t take anything personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering. DON MIGUEL RUIZ, THE FOUR AGREEMENTS: A PRACTICAL GUIDE TO PERSONAL FREEDOM
”
”
Guy Kawasaki (The Art of Social Media: Power Tips for Power Users)
“
It’s often the case that teams working in agile processes do not actually go back to improve the user interface of the software. But, as the saying goes, “it’s not iterative if you only do it once.” Teams need to make a commitment to continuous improvement, and that means not simply refactoring code and addressing technical debt but also reworking and improving user interfaces. Teams must embrace the concept of UX debt and make a commitment to continuous improvement of the user experience.
”
”
Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
“
I have to own up and say that, much as I love my PowerBook, which now does about 97.8 percent of what I used to use the lumbering old desktop dinosaurs for, I’ve given up trying to use it on planes. Yes, yes, I know that there are sorts of power-user strategies you can use to extend your battery life—dimming modes, RAM disks, processor-resting, and so on—but the point is that I really can’t be bothered. I’m perfectly capable of just reading the in-flight magazine if I want to be irritated.
”
”
Douglas Adams (The Salmon of Doubt: Hitchhiking the Galaxy One Last Time)
“
Yes the fact was that, coincidentally or not, this change of heart was happening among conservatives just as opiate addiction was spreading among both rural and middle-class white kids across the country, though perhaps most notably in the deepest red counties and states. Drug enslavement and death, so close at hand, were touching the lives, and softening the hearts, of many Republican lawmakers and constituents. I’ll count this as a national moment of Christian forgiveness. But I also know that it was a forgiveness that many of these lawmakers didn’t warm to when urban crack users were the defendants. Let’s just say that firsthand exposure to opiate addiction can change a person’s mind about a lot of things. Many of their constituents were no longer so enamored with that “tough on crime” talk now that it was their kids who were involved. So a new euphemism emerged—“smart on crime”—to allow these politicians to support the kind of rehabilitation programs that many of them had used to attack others not so long ago.
”
”
Sam Quinones (Dreamland: The True Tale of America's Opiate Epidemic)
“
When you see someone groveling before another man, or flattering him contrary to his own opinion, you can confidently say he is not free.
”
”
Ward Farnsworth (The Practicing Stoic: A Philosophical User's Manual)
“
Let me make it clear that I do think the scientific method of cognition is one of the best tools we have for understanding our reality, but I have to say that the way it is wielded in mainstream science reveals that it has become more or less doublespeak: a term that originally meant one thing but whose meaning has gradually been corrupted. When you hear it bandied about nowadays, you can be pretty certain that its user is not being the least bit scientific in the original sense of the word but is rather a true believer in the religion of science.
”
”
Laura Knight-Jadczyk (The Apocalypse: Comets, Asteroids and Cyclical Catastrophes)
“
originated at the California research institute SRI International and was purchased by Apple in 2010, listened to what iPhone users were saying to it, tried to identify what they wanted,
”
”
Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
“
I think that happiness is very important. But I will also say that the most effective people I know are not the happiest, and there is something to be said for effectiveness. Even if we were managing a team of nearly a hundred thousand volunteer social media users, living with my girlfriend and my monkey, watching Netflix, having breakfast, and taking care of a single lovingly spoiled potato plant was pretty fucking relaxing. But I think there's somethng inside of us, something that blooms in us in adolescence and never leaves...and it's just...want. Some people have more of it than others, but I think we all have it. And the most amazing tool that I think anyone in the world can have is the ability to control and direct that want.
Some people work to minimize it with mindfulness and meditation; some people let it grow and run free and take over their lives. But some people, and I consider myself one of them, study their want, refine it, and build an engine that burns it. Even if their want pushes all in one direction, they can tack against it like a sailboat, getting somewhere better than where they wanted to be.
”
”
Hank Green (A Beautifully Foolish Endeavor (The Carls, #2))
“
The implicit optimism of the [field service post card] is worth noting—the way it offers no provision for transmitting news like “I have lost my left leg” or “I have been admitted into hospital wounded and do not expect to recover.” Because it provided no way of saying “I am going up the line again,” its users had to improvise. Wilfred Owen had an understanding with his mother that when he used a double line to cross out “I am being sent down to the base,” he meant he was at the front again. Close to brilliant is the way the post card allows one to admit to no state of health between being “quite” well, on the one hand, and, on the other, being so sick that one is in hospital.
”
”
Paul Fussell (The Great War and Modern Memory)
“
to be a Jew is to belong to an old harmless race that has lived in every country in the world; and that has enriched every country it has lived in.
"It is to be strong with a strength that has outlived persecutions. It is to be wise against ignorance, honest against piracy, harmless against evil, industrious against idleness, kind against cruelty! It is to belong to a race that has given Europe its religion; its moral law; and much of its science-perhaps even more of its genius-in art, literature and music.
"This is to be a Jew; and you know now what is required of you! You have no country but the world; and you inherit nothing but wisdom and brotherhood. I do not say there are no bad Jews-userers; cowards; corrupt and unjust persons-but such people are also to be found among Christians. I only say to you this is to be a good Jew. Every Jew has this aim brought before him in his youth. He refuses it at his peril; and at his peril he accepts it.
”
”
Phyllis Bottome
“
In the modern computer, software has developed in such a way as to fill this role of go-between. On one end you have the so-called end user who wants to be able to order up a piece of long division, say, simply by supplying two numbers to the machine and ordering it to divide them. At the other end stands the actual computer, which for all its complexity is something of a brute. It can perform only several hundred basic operations, and long division may not be one of them. The machine may have to be instructed to perform a sequence of several of its basic operations in order to accomplish a piece of long division. Software—a series of what are known as programs—translates the end user’s wish into specific, functional commands for the machine.
”
”
Tracy Kidder (The Soul of a New Machine)
“
As the saying goes, ‘he who has a hammer sees everything as a nail’. If you approach a problem from a particular theoretical point of view, you will end up asking only certain questions and answering them in particular ways. You might be lucky, and the problem you are facing might be a ‘nail’ for which your ‘hammer’ is the most appropriate tool. But, more often than not, you will need to have an array of tools available to you.
You are bound to have your favourite theory. There is nothing wrong with using one or two more than others — we all do. But please don’t be a man (or a woman) with a hammer — still less someone unaware that there are other tools available. To extend the analogy, use a Swiss army knife instead, with different tools for different tasks.
”
”
Ha-Joon Chang (Economics: The User's Guide)
“
Children’s librarian seemed like a great fake profession. It’s been fun scouring online forums in search of charming anecdotes. “Today I found three Goldfish crackers in our best copy of Matilda,” I say with a smile. Or at least, Reddit user iluvbigbooks did.
”
”
Ali Hazelwood (Love, Theoretically)
“
For example, I do a little bit of data analysis, like I was saying. For tech companies mostly. They’ll give me a lot of data – say user experience data, like how long users spend on each section of a website – and I’ll spend a few hours making graphs and whatnot. Say it takes me – I don’t know, four hours to make these graphs, and I’ll pretend it took me ten hours, to get extra money. He glances over at her again, and adds: You might think that’s immoral, I don’t know. But anyway, never mind that for a second. The four hours that I actually spend making the graphs, and the ten hours that I get paid for: what is that? Like, any of that: what is it? At least when I worked as a delivery driver, I knew what I was doing. Someone wanted a Big Mac, and I brought it to them, and the amount I got paid was like, what it was worth to that person not to have to collect their own burger. The amount they will pay, not to leave the house, is the amount I will accept, yes to leave the house. Minus whatever the app is taking. If you get me. I get you. You’re making perfect sense. Oh good, he says. Because in the data analysis example, my question is, what is the money that’s being paid to me? It’s the money that the company will pay, to have their own information explained back to them in a graph. And how much money should that be? Clearly no one knows, because at the end I’ll make up a number of hours and they’ll just pay me for that number. I guess the graph is supposed to make the company more profitable, in theory, but no one knows by how much, it’s all made up.
”
”
Sally Rooney (Intermezzo)
“
It is numbers like 545 billion that we are dealing with when we talk about a Defense Department overrun of $750 billion for the next four years. A really fancy single-user computer (the kind I wouldn’t mind having) costs approximately $75,000. With $750 billion to throw around, we could give one to every person in New York City, which is to say, we could buy about ten million of them. Or, we could give $1 million to every person in San Francisco, and still have enough left over to buy a bicycle for everyone in China! There’s no telling what good uses we could put $750 billion to. But instead, it will go into bullets and tanks and fighters and war games and missile systems and jet fuel and marching bands and so on. An interesting way to spend $750 billion, but I can think of better ways.
”
”
Douglas R. Hofstadter (Metamagical Themas: Questing For The Essence Of Mind And Pattern)
“
Embarrassed, I shook my head. “No one deserves anything or anyone. That’s not how it works.” “I’m only saying—maybe you don’t want to hear this, but—Kate is a manipulator. She’s a user. I’ve known women like her my whole life. She takes endlessly from you. Charms you when she needs to, and then goes back to using you.
”
”
Stephen Markley (The Deluge)
“
Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.
”
”
David Travis (Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy)
“
Where a lot of novice product people go sideways is when they create a high‐fidelity user prototype and they put it in front of 10 or 15 people who all say how much they love it. They think they've validated their product, but unfortunately, that's not how it works. People say all kinds of things and then go do something different.
”
”
Marty Cagan (Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group))
“
Over time, only the user’s substance of choice is capable of triggering major dopamine release (or reception) in the brain regions responsible for motivation and meaning,’ says Marc Lewis. ‘Other goals such as work, self-care and healthy relationships generally fade into insignificance. Particularly if they interfere with the addictive goal.
”
”
Catherine Gray (The Unexpected Joy of Being Sober)
“
Widely admired by the public at large, Mayer has many enemies within her industry. They say she is robotic, stuck up, and absurd in her obsession with detail. They say her fixation with the user experience masks a disdain for the moneymaking side of the technology industry. Then there is her inner circle, full of young, wildly loyal men and women.
”
”
Nicholas Carlson (Marissa Mayer and the Fight to Save Yahoo!)
“
Hal Varian, the chief economist at Google, reckons that free search via Google is worth $150 billion a year to users; of course he would say that, but his calculations seem reasonable. The economist Michael Mandel has estimated that “data” or information needs to be added as a third category to the traditional distinction between goods and services.
”
”
Diane Coyle (GDP: A Brief but Affectionate History - Revised and expanded Edition)
“
Tantric scholars and Kundalini gurus often draw a distinction between the chakras as witnessed through Kundalini experiences and the Westernized model of the chakras as a "personal growth system." Some claim that this distinction is so great that there is no meaningful relationship between the two...yet I do not see these experiences as unrelated, but existing on a continuum.
I firmly believe that clearing the chakras through understanding their nature, practicing related exercises and using visualization and meditation, prepares the way for a spiritual opening that is apt to be less tumultuous than is so often the case for Kundalini awakenings. I believe this Westernization is an important step for speaking to the Western mind in a way that is harmonious with the circumstances in which we live, rather than antithetical to it. It gives us a context in which these experiences can occur.
Likewise, there are many who say that the chakras, as vortices in the subtle body, have nothing whatsoever to do with the physical body or the central nerve ganglia emanating from teh spinal column, and that a spiritual awakening is not a somatic experience. Because an experience is not *entirely* somatic does not mean that its somatic aspect is negated.... I believe this view is just more evidence of the divorce between spirit and body that I find to be the primary illusion from which we must awaken.
”
”
Anodea Judith (Wheels of Life: A User's Guide to the Chakra System)
“
I hate that it breaks down that way. Your side and mine. One of my teachers back in school always used to say that contagion was the one absolute proof of community. People could pretend there weren’t drug users and prostitutes and unvaccinated children all they wanted, but when the plague came through, all that mattered was who was actually breathing your air.
”
”
James S.A. Corey (Cibola Burn (Expanse, #4))
“
Thankfully, Silicon Valley tech giants have a commendable record of banning users who have problematic opinions, or engage in ‘satire’. And it’s not as though there has been a lack of transparency. YouTube, Twitter and Facebook have made it explicitly clear which opinions you are allowed to have. If you don’t want to be censored, don’t say the wrong things. It really is that simple.
”
”
Titania McGrath (Woke: A Guide to Social Justice)
“
Zuckerberg says that Facebook is committed “to continue improving our tools to give you the power to share your experience” with others.8 Yet what people might really need are the tools to connect to their own experiences. In the name of “sharing experiences,” people are encouraged to understand what happens to them in terms of how others see it. If something exciting happens, the gut instinct of Facebook users is to pull out their smartphones, take a picture, post it online, and wait for the “likes.” In the process they barely notice what they themselves feel. Indeed, what they feel is increasingly determined by the online reactions. People estranged from their bodies, senses, and physical environment are likely to feel alienated and disoriented. Pundits often blame such feelings of alienation on the decline of religious and national bonds, but losing touch with your body is probably more important. Humans lived for millions of years without religions and without nations; they can probably live happily without them in the twenty-first century too. Yet they cannot live happily if they are disconnected from their bodies. If you don’t feel at home in your body, you will never feel at home in the world.
”
”
Yuval Noah Harari (21 Lessons for the 21st Century)
“
I would go one step further and say that the willingness to challenge professional economists - and other experts - should be the foundation of democracy. When you think about it, if all we have to do is to listen to the experts, what is the point of having a democracy at all? Unless we want our societies to be run by a body of self-elected experts, we all have to learn economics and challenge professional economists
”
”
Ha-Joon Chang (Economics: The User's Guide)
“
There is a myth about such highs," Sagan wrote; "the user has an illusion of great insight, but it does not survive scrutiny in the morning. I am convinced that this is an error, and that the devastating insights achieved while high are real insights; the main problem is putting these insights in a form acceptable to the quite different self that we are when we're down the next day...If I find in the morning a message from myself the night before informing me that there is a world around us which we barely sense, or that we can become one with the universe, or even that certain politicians are desperately frightened men, I may tend to disbeliev; but when I'm high I know about this disbelief. And so I have a tape in which I exhort myself to take such remarks seriously. I say, "Listen closely, you sonofabitch of the morning! This stuff is real!"
-Carl Sagan
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Michael Pollan (The Botany of Desire: A Plant's-Eye View of the World)
“
Most Web activities do not generate jobs and revenue at the rate of past technological breakthroughs. When Ford and General Motors were growing in the early part of the twentieth century, they created millions of jobs and helped build Detroit into a top-tier U.S. city. Today, Facebook creates a lot of voyeuristic pleasure, but the company doesn’t employ many people and hasn’t done much for Palo Alto; a lot of the “work” is performed more or less automatically by the software and the servers. You could say that the real work is done by its users, in their spare time and as a form of leisure. Web 2.0 is not filling government coffers or supporting many families, even though it’s been great for users, programmers, and some information technology specialists. Everyone on the Web has heard of Twitter, but as of Fall 2010, only about three hundred people work there.
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Tyler Cowen (The Great Stagnation: How America Ate All The Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better)
“
After we got back to the office, I wanted to show you his picture, and I had one on my phone, but it was so small, so I downloaded it onto my computer. Or was that your computer? Wasn’t that when you just got your Mac?” During the past year, Lindsey had become one of those obnoxious PowerBook users. Anytime anyone had trouble opening or downloading a file using their PC, Lindsey would nod and say, “That wouldn’t happen with my computer.
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Suzanne Brockmann (Dark of Night (Troubleshooters, #14))
“
No one has been able to aggregate more intention data on what consumers like than Google. Google not only sees you coming, but sees where you’re going. When homicide investigators arrive at a crime scene and there is a suspect—almost always the spouse—they check the suspect’s search history for suspicious Google queries (like “how to poison your husband”). I suspect we’re going to find that U.S. agencies have been mining Google to understand the intentions of more than some shopper thinking about detergent, but cells looking for fertilizer to build bombs. Google controls a massive amount of behavioral data. However, the individual identities of users have to be anonymized and, to the best of our knowledge, grouped. People are not comfortable with their name and picture next to a list of all the things they have typed into the Google query box. And for good reasons. Take a moment to imagine your picture and your name above everything you have typed into that Google search box. You’ve no doubt typed in some crazy shit that you would rather other people not know. So, Google has to aggregate this data, and can only say that people of this age or people of this cohort, on average, type in these sorts of things into their Google search box. Google still has a massive amount of data it can connect, if not to specific identities, to specific groups.
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Scott Galloway (The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google)
“
What if, by contrast, you are more a user of intangible assets: say, the Amazon warehouse, using the knowledge of the routing algorithm, or Starbucks, using the franchise book? For these firms, the organization and so management would look different. You probably want to have more hierarchies and short-term targets, since you are less worried about information flows form below and more concerned about low performance and stopping influence activities.
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Jonathan Haskel (Capitalism without Capital: The Rise of the Intangible Economy)
“
The changing trends reflected evolving user preferences, but they were also a reaction against the burnout-inducing standard of the peak influencer era. “We all know the jig is up,” said Matt Klein, a cultural strategist. “We’ve all participated in those staged photos. We all know the stress and anxiety it takes. And we can see through it. Culture is a pendulum and the pendulum is swaying. That’s not to say everyone is going to stop posting perfect photos. But the energy is shifting.” For the reigning influencers, the shift was disorienting and even catastrophic. “What worked for people before doesn’t work anymore,” said James Nord. In 2018, a creator could post a shot with manicured hands on a coffee cup and rake in the likes. By 2019, people would unfollow. According to Fohr, by the end of that year, 60 percent of influencers in his network with more than 100,000 followers were losing followers month over month. “It’s pretty staggering,” he said.
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Taylor Lorenz (Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet)
“
Mostly because of the harm they do. Not just to users,’ he says, ‘but the whole way along the chain, from poor farmers in Latin America who are terrorised by the cartels, to the organised crime and violence that goes with distributing drugs right here in Australia. And, of course, the damage it does to your body and the pain and criminal behaviour that comes with addiction. Using drugs recreationally might seem like fun in the moment but you’re supporting a whole world of violence and crime.
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Patricia Wolf (Paradise (DS Walker, #2))
“
But ignoring those details won’t work—not in the long run, says Y Combinator’s president from 2014 to 2019, Sam Altman. An acolyte of Paul Graham’s, Sam adhered to the core Y Combinator dictum: It’s better to have one hundred users who love you than a million users who just kind of like you. It’s counterintuitive. You may be thinking If a million people “kind of like” my product enough to buy it, isn’t that better for business than a hundred obsessive oddballs? To which Sam would say…definitely not.
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Reid Hoffman (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs)
“
In the 1990s, the Internet had yet to fall victim to the greatest iniquity in digital history: the move by both government and businesses to link, as intimately as possible, users’ online personas to their offline legal identity. Kids used to be able to go online and say the dumbest things one day without having to be held accountable for them the next. This might not strike you as the healthiest environment in which to grow up, and yet it is precisely the only environment in which you can grow up—by which I mean that the early Internet’s dissociative opportunities actually encouraged me and those of my generation to change our most deeply held opinions, instead of just digging in and defending them when challenged. This ability to reinvent ourselves meant that we never had to close our minds by picking sides, or close ranks out of fear of doing irreparable harm to our reputations. Mistakes that were swiftly punished but swiftly rectified allowed both the community and the “offender” to move on. To me, and to many, this felt like freedom.
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Edward Snowden (Permanent Record)
“
Are you adopted?” Jason asked. “No,” Neil said. “Your parents are elves?” “Of course they are,” Neil said. “What are you getting at?” “Is your milkman a human?” “What in the world are you talking about?” Neil asked. “I’m just wondering why you aren’t an elf,” Jason said. “I am an elf.” “You’re an elf?” Annoyed, Neil brushed back his hair to reveal a tapered ear. “Wow,” Jason said, not hiding his surprise. “Why would you think I’m a human?” Neil asked. “Well, it’s just… look. Elves are a slender bunch. Except for Lucian Lamprey, who is probably on some kind of magical roids, but that’s beside the point. For a human, your proportions are completely healthy. For an elf, though, you’re bit of a chunker.” “Excuse me?” “You know, an extra bit of heft. Too much time at the sandwich shop. An overenthusiastic between-meal-snacker.” “Are you saying I’m fat?” “I’m not saying you’re fat,” Jason assured him. “I don’t think that’s even possible for essence users. I’m saying you look fat. For an elf.” “This is how you try and recruit someone?” Neil asked incredulously.
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Shirtaloon (He Who Fights with Monsters 2 (He Who Fights with Monsters, #2))
“
As Betsy Leondar-Wright put it in her 2005 book, Class Matters: Few middle-class people would say we have prejudices against working-class or low-income people, of course. Our classism is often disguised in the form of disdain for Southerners or Midwesterners, religious people, patriotic people, employees of big corporations, fat or non-athletic people, [heterosexual] people with conventional gender presentation (feminine women wearing make-up; tough, burly guys), country music fans, or gun users. This disdain shows in our speech.
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Barbara Jensen (Reading Classes: On Culture and Classism in America)
“
Some people, most particularly the guy who came up with the concept, will tell you that 'The Grim Reaper' was a work of genius, a revolutionary approach to television advertising. But I’m here to tell you that was, and remains, a total and utter shit stain of an idea. And you don’t need to go any further than the first line of the ad to understand why:
'At first, it was only gays and drug users being killed by AIDS.'
It is the word 'only' that pisses me off. 'Only gays and IV drug users.' that is to say: 'Only' people who don’t matter. 'Only' people whose suffering should be of no concern to you. Like I said. A total and utter shit stain of an idea. Defenders of the ad might argue that the 'only' was simply about identifying those whom the AIDS epidemic was affecting, and not a statement of this demographic’s value to the community. To which I would say: If you’re such a genius at mass messaging then you should be aware of how the word 'only' would work in the minds of those who are already looking for ways to subjugate the humanity of the people who are listed after the world 'only'.
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Hannah Gadsby (Ten Steps to Nanette)
“
Faced with this disparity, Netflix stopped asking people to tell them what they wanted to see in the future and started building a model based on millions of clicks and views from similar customers. The company began greeting its users with suggested lists of films based not on what they claimed to like but on what the data said they were likely to view. The result: customers visited Netflix more frequently and watched more movies. “The algorithms know you better than you know yourself,” says Xavier Amatriain, a former data scientist at Netflix.
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Seth Stephens-Davidowitz (Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are)
“
Lord, here's what we need today, right away, or as soon as we can get it: we need world peace, prosperity, security, life without risk, pleasure without pain, happiness without cost, and discipleship with no cross. That's why we're here, at church, to get our needs met. Our church tries to be user-friendly and seeker sensitive. That's why on Sundays we serve espresso with a dash of amaretto before our services, a little caffeine boost until we get to the main point of our worship: the prayer requests. So like we were saying, we need a quick recovery from gall bladder surgery, an effortless cataract removal, a happy marriage, obedient and chaste kids, and a reason to get out of bed in the morning. If you love us, you'll meet our needs. Now then, is there something that we could do for you? You're thirsty? Well, if you're the Messiah, why don't you fix yourself a divine drink? We've got needs of our own, thank you. It's our job to have need; it's your job to meet need. For this and all other needs, spoken and unspoken, felt and unfelt, incipient and obvious, personal and corporate, immediate and long term, we pray. Amen.
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William H. Willimon (The Best of Will Willimon: Acting Up in Jesus' Name)
“
Iwant to be abundantly clear: the goal should be to charge as much money for your products or services as humanly possible. I'm talking heinous amounts of money. That being said, anyone can raise their prices, but only a select few can charge these rates and get people to say yes. From this point forward, you must abandon any notion you have about “what's fair.” Every enormous company in the world charges you money for things that cost them nothing. It costs pennies for the phone company to add an additional user, except they don’t mind charging you hundreds per month for access.
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Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
“
Every project needs to go through this process. Whether it’s with an editor or a producer or a partner or a group of beta users or just through your own relentless perfectionism—whatever form it takes is up to you. But getting outside voices is crucial. The fact is, most people are so terrified of what an outside voice might say that they forgo opportunities to improve what they are making. Remember: Getting feedback requires humility. It demands that you subordinate your thoughts about your project and your love for it and entertain the idea that someone else might have a valuable thing or two to add.
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Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
“
Apparently, the draw of the screen is just too much for most people; the cell phone is like a slot machine. With every ding, a variable reward, either good or bad, is in store for the user—the ultimate dopamine rush. As Robert Kolker wrote in the New York Times Magazine, “Distraction is the devil in your ear—not always the result of an attention deficit, but borne of our own desires.” We are distracted because we want to be. Because it’s fun and obfuscates real life. Why else would they sell so many smartphones? My wife says that I’m addicted to my e-mail, and I know looking at it doesn’t improve my mood.
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Robert H. Lustig (The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains)
“
The two billion people who speak English these days live mainly in countries where they’ve learned English as a foreign language. There are only around 400 million mother-tongue speakers – chiefly living in the UK, Ireland, USA, Canada, Australia, New Zealand, South Africa, and the countries of the Caribbean. This means that for every one native speaker of English there are now five non-native speakers. The centre of gravity in the use of English has shifted, therefore. Once upon a time, it would have been possible to say, in terms of number of speakers, that the British ‘owned’ English. Then it was the turn of the Americans. Today, it’s the turn of those who have learned English as a foreign language, who form the vast majority of users. Everyone who has taken the trouble to learn English can be said to ‘own’ it now, and they all have a say in its future. So, if most of them say such things as informations and advices, it seems inevitable that one day some of these usages will become part of international standard English, and influence the way people speak in the ‘home’ countries. Those with a nostalgia for linguistic days of old may not like it, but it will not be possible to stop such international trends.
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David Crystal (Making Sense of Grammar)
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In the Western world, 10 percent of adults are alcoholics, 70 percent drink copious amounts of caffeine, 20 percent are addicted to tobacco, and more than 10 percent rely on antidepressants. Throw in the other legal and illegal drugs, and it is safe to say that each day, 98 percent of us ingest at least one mood-altering substance in our endless search for a better state of mind. Of course, many of us are multisubstance users, for instance, consuming caffeine in the morning and alcohol at night. One addictive substance counters the negative effects of the other in the classic, endless loop of Western chemical mood adjustment.
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Sam Carpenter (Work The System: The Simple Mechanics of Making More and Working Less)
“
Jobs’s intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless. But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.
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Walter Isaacson (Steve Jobs)
“
Cryptocurrencies may provide an illusion of financial freedom and control, but the reality is that users often rely on centralized exchanges and wallets, introducing counterparty risk and potential loss of control over their assets. The difference though is that its nearly impossible to hold these counterparties accountable. They're selling you one kind of freedom for the price of many additional risks. I was once a little woo’d by the possibility of what crypto could offer the world, but on a net basis with all things considered holistically, I'd say it's not worth it. As a society, we need government fiat. And we need banks. And we need regulatory entities with the authority and the power to ensure order and accountability at scale.
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Hendrith Vanlon Smith Jr.
“
Shockers take six months of training and still occasionally kill their users. Why did you implant them in the first place?”
“Because you kidnapped me.”
“That’s the stupidest thing I’ve ever heard.”
“Mr. Rogan.” My voice frosted over. “What I put into my body is my business.”
Okay, that didn’t sound right. I gave up and marched out the doors into the sunlight. That was so dumb. Sure, try your magic sex touch on me, what could happen? My whole body was still keyed up, wrapped up in want and anticipation. I had completely embarrassed myself. If I could fall through the floor, I would.
“Nevada,” he said behind me. His voice rolled over me, tinted with command and enticing, promising things I really wanted.
You’re a professional. Act like one. I gathered all of my will and made myself sound calm. “Yes?”
He caught up with me. “We need to talk about this.”
“There is nothing to discuss,” I told him. “My body had an involuntary response to your magic.” I nodded at the poster for Crash and Burn II on the wall of the mall, with Leif Magnusson flexing with two guns while wrapped in flames. “If Leif showed up in the middle of this parking lot, my body would have an involuntary response to his presence as well. It doesn’t mean I would act on it.”
Mad Rogan gave Leif a dismissive glance and turned back to me. “They say admitting that you have a problem is the first step toward recovery.”
He was changing his tactics. Not going to work. “You know what my problem is? My problem is a homicidal pyrokinetic Prime whom I have to bring back to his narcissistic family.”
We crossed the road to the long parking lot. Grassy dividers punctuated by small trees sectioned the lot into lanes, and Mad Rogan had parked toward the end of the lane, by the exit ramp.
“One school of thought says the best way to handle an issue like this is exposure therapy,” Mad Rogan said. “For example, if you’re terrified of snakes, repeated handling of them will cure it.”
Aha. “I’m not handling your snake.”
He grinned. “Baby, you couldn’t handle my snake.”
It finally sank in. Mad Rogan, the Huracan, had just made a pass at me. After he casually almost strangled a woman in public. I texted to Bern, “Need pickup at Galeria IV.” Getting into Rogan’s car was out of the question.
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Ilona Andrews (Burn for Me (Hidden Legacy, #1))
“
Novice forecasters often ask why not just say 0.5, coin toss, whenever they “know nothing” about a problem. There are several reasons why not. One is the risk of being ensnared in self-contradictions. Imagine you are asked whether the Nikkei stock index will close above 20,000 by June 30, 2015. Knowing nothing, you say 0.5 chance. Now suppose you are asked whether it will close above 22,000—and you again say 0.5—or between 20,000 and 22,000, and you again say 0.5. The more possibilities the questioner unpacks, the more obvious it becomes that the casual user of 0.5 is assigning incoherent probabilities that far exceed 1.0. See Amos Tversky and Derek Koehler, “Support Theory: A Nonextensional Representation of Subjective Probability,” Psychological Review
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Philip E. Tetlock (Superforecasting: The Art and Science of Prediction)
“
Around that time, Musk was asked by a user on Twitter if he was bipolar. “Yeah,” he answered. But he added that he had not been medically diagnosed. “Bad feelings correlate to bad events, so maybe the real problem is getting carried away for what I sign up for.” One day, when they were sitting in the Tesla conference room after one of Musk’s spells, McNeill asked him directly whether he was bipolar. When Musk said probably yes, McNeill pushed his chair back from the table and turned to talk to Musk eye to eye. “Look, I have a relative who is bipolar,” McNeill said. “I’ve had close experience with this. If you get good treatment and your meds dialed right, you can get back to who you are. The world needs you.” It was a healthy conversation, McNeill says, and Musk seemed to have a clear desire to get out of his messed-up headspace. But it didn’t happen. His way of dealing with his mental problems, he says when I ask, “is just take the pain and make sure you really care about what you’re doing.
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Walter Isaacson (Elon Musk)
“
This is an important tool that is unique to networked products. Traditional products that lack networks often struggle with this, because they rely on spammy emails, discounts, and push notifications to entice users back. This usually doesn’t work, and company-sent communications rank among the lowest clickthrough rate messages. Networked products, on the other hand, have the unique capability to reactivate these users by enlisting active users to bring them back. Even if you don’t open the app on a given day, other users in the network may interact with you—commenting or liking your past content, or sending you a message. Getting an email notification that says your boss just shared a folder with you is a lot more compelling than a marketing message. A notification that a close friend just joined an app you tried a month ago is a lot more engaging than an announcement about new features. And the more dense the network is around a churned user, the more likely they are to receive this type of interaction.
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.
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Sean Ellis (Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success)
“
there is nothing to prevent us from considering other options."
"But ondines don't need to learn how to fight!" Marquisa LeVeq interjected with an ugly sneer. A hot, dangerous anger flared inside me.
"We accomplish important and great things with our magic. That's why we have the gardinels and chevaliers to protect us!"
My stomach clenched and the words flew out of my mouth before I knew what I was doing.
"How much of a coward are you, Marquisa?" I taunted.
Marcella shot me a warning look and Aubrey whispered, "What are you doing?" I ignored them both. Marquisa LeVeq stared at me, indignation on her arrogant face. "You're so willing to let others fight and die for you while you do nothing. You say ondines are magic users and protectors. So, tell me. What do you protect?"
My voice rose in disgust. "It sounds to me like you don't protect anything except yourself. You want the gardinels and chevaliers to do all the work for you."
Raveling, Emma (2011-09-16). Whirl (Ondine Quartet Book 1) (pp. 160-161). Mandorla Publishing. Kindle Edition.
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Emma Raveling (Whirl (Ondine Quartet, #1))
“
1. True trolls are internet users who set out to ruin someone else’s day. Everyone else is merely someone who disagrees with you, which is allowed. It is hard to differentiate between someone who is ‘generally disagreeable to the entire world’ and ‘currently disagreeing with me’. So we move to… 2. They can’t speak proper, innit. Their punctuation, spelling or grammar is so far round the spout it’s actually random. Of course, this could also indicate someone with a learning difficulty, so to be kind we need to check off some more identifying factors such as… 3. They say extremely unreasonable things. Not just ‘Yeah well, so what, copper?’ but posting on the Facebook memorial pages of murdered children that they deserved it, searching out women to call them whores, or sending rape and death threats. This isn’t normal debate. 4. They are not friends with logic. If you question them, ask them why or suggest substantiating this or that, they will scream, kick a table or call you a Nazi. 5. The sheer volume of their posts –either in word count or frequency –indicates a serious personality disorder. 6. If you saw them on the bus, you would sit elsewhere.
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Susie Boniface (Bluffer's Guide to Social Media (Bluffer's Guides))
“
The popular 2020 documentary The Social Dilemma illustrates how AI’s personalization will cause you to be unconsciously manipulated by AI and motivated by profit from advertising. The Social Dilemma star Tristan Harris says: “You didn’t know that your click caused a supercomputer to be pointed at your brain. Your click activated billions of dollars of computing power that has learned much from its experience of tricking two billion human animals to click again.” And this addiction results in a vicious cycle for you, but a virtuous cycle for the big Internet companies that use this mechanism as a money-printing machine. The Social Dilemma further argues that this may narrow your viewpoints, polarize society, distort truth, and negatively affect your happiness, mood, and mental health. To put it in technical terms, the core of the issue is the simplicity of the objective function, and the danger from single-mindedly optimizing a single objective function, which can lead to harmful externalities. Today’s AI usually optimizes this singular goal—most commonly to make money (more clicks, ads, revenues). And AI has a maniacal focus on that one corporate goal, without regard for users’ well-being.
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Kai-Fu Lee (AI 2041: Ten Visions for Our Future)
“
TechCrunch, Fast Company, Mashable, Inc., Entrepreneur, and countless other publications. LinkedIn and Hacker News abound with job postings: Growth Hacker Needed. Their job isn’t to “do” marketing as I had always known it; it’s to grow companies really fast—to take something from nothing and make it something enormous within an incredibly tight window. And it says something about what marketing has become that these are no longer considered synonymous tasks. The term “growth hacker” has many different meanings for different people, but I’ll define it as I have come to understand it: A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something.
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
“
Free spirits, the ambitious, ex-socialists, drug users, and sexual eccentrics often find an attractive political philosophy in libertarianism, the idea that individual freedom should be the sole rule of ethics and government. Libertarianism offers its believers a clear conscience to do things society presently restrains, like make more money, have more sex, or take more drugs. It promises a consistent formula for ethics, a rigorous framework for policy analysis, a foundation in American history, and the application of capitalist efficiencies to the whole of society. But while it contains substantial grains of truth, as a whole it is a seductive mistake. . . .
The most fundamental problem with libertarianism is very simple: freedom, though a good thing, is simply not the only good thing in life. . . .
Libertarians try to get around this fact that freedom is not the only good thing by trying to reduce all other goods to it through the concept of choice, claiming that everything that is good is so because we choose to partake of it. Therefore freedom, by giving us choice, supposedly embraces all other goods. But this violates common sense by denying that anything is good by nature, independently of whether we choose it. . . .
So even if the libertarian principle of “an it harm none, do as thou wilt,” is true, it does not license the behavior libertarians claim. Consider pornography: libertarians say it should be permitted because if someone doesn’t like it, he can choose not to view it. But what he can’t do is choose not to live in a culture that has been vulgarized by it. . . .
There is no need to embrace outright libertarianism just because we want a healthy portion of freedom, and the alternative to libertarianism is not the USSR, it is America’s traditional liberties. . . .
Paradoxically, people exercise their freedom not to be libertarians.
The political corollary of this is that since no electorate will support libertarianism, a libertarian government could never be achieved democratically but would have to be imposed by some kind of authoritarian state, which rather puts the lie to libertarians’ claim that under any other philosophy, busybodies who claim to know what’s best for other people impose their values on the rest of us. . . .
Libertarians are also naïve about the range and perversity of human desires they propose to unleash. They can imagine nothing more threatening than a bit of Sunday-afternoon sadomasochism, followed by some recreational drug use and work on Monday. They assume that if people are given freedom, they will gravitate towards essentially bourgeois lives, but this takes for granted things like the deferral of gratification that were pounded into them as children without their being free to refuse. They forget that for much of the population, preaching maximum freedom merely results in drunkenness, drugs, failure to hold a job, and pregnancy out of wedlock. Society is dependent upon inculcated self-restraint if it is not to slide into barbarism, and libertarians attack this self-restraint. Ironically, this often results in internal restraints being replaced by the external restraints of police and prison, resulting in less freedom, not more.
This contempt for self-restraint is emblematic of a deeper problem: libertarianism has a lot to say about freedom but little about learning to handle it. Freedom without judgment is dangerous at best, useless at worst. Yet libertarianism is philosophically incapable of evolving a theory of how to use freedom well because of its root dogma that all free choices are equal, which it cannot abandon except at the cost of admitting that there are other goods than freedom. Conservatives should know better.
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Robert Locke
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Critics are also overwhelmingly male—one survey of film review aggregator site Rotten Tomatoes found only 22 percent of the critics afforded “top critic” status were female.14 More recently, of course, we have become accustomed to a second set of gatekeepers: our friends and family and even random strangers we’ve decided to follow on social media, as well as “peer” reviewers on sites like Goodreads and IMDb. But peer review sites are easily skewed by a motivated minority with a mission (see the Ghostbusters reboot and the handful of manbabies dedicated to its ruination) or by more stubborn and pervasive implicit biases, which most users aren’t even aware they have. (The data crunchers at FiveThirtyEight.com found that male peer reviewers regularly drag down aggregate review scores for TV shows aimed at women, but the reverse isn’t true.)15 As for the social networks we choose? They’re usually plagued by homophily, which is a fancy way to say that it’s human nature to want to hang out with people who make us feel comfortable, and usually those are people who remind us of us. Without active and careful intervention on our part, we can easily be left with an online life that tells us only things we already agree with and recommends media to us that doesn’t challenge our existing worldview.
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Jaclyn Friedman (Unscrewed: Women, Sex, Power, and How to Stop Letting the System Screw Us All)
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The exaggeration of the definiteness and importance of the dividing line between the capitalist class in that sense and the proletariat was surpassed only by the exaggeration of the antagonism between them. To any mind not warped by the habit of fingering the Marxian rosary it should be obvious that their relation is, in normal times, primarily one of cooperation and that any theory to the contrary must draw largely on pathological cases for verification. In social life, antagonism and synagogism are of course both ubiquitous and in fact inseparable except in the rarest of cases. But I am almost tempted to say that there was, if anything, less of absolute nonsense in the old harmonistic view—full of nonsense though that was too—than in the Marxian construction of the impassable gulf between tool owners and tool users. Again, however, he had no choice, not because he wanted to arrive at revolutionary results—these he could have derived just as well from dozens of other possible schemata—but because of the requirements of his own analysis. If class struggle was the subject matter of history and also the means of bringing about the socialist dawn, and if there had to be just those two classes, then their relation had to be antagonistic on principle or else the force in his system of social dynamics would have been lost.
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Joseph A. Schumpeter (Capitalism, Socialism and Democracy)
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What the world-wide Web did to the demotic character is hard to define. It made still more general the nerveless mode of existence – sitting and staring – and thus further isolated the individual. It enlarged the realm of abstraction; to command the virtual reduces the taste for the concrete. At the same time, the contents of the Internet were the same old items in multiplied confusion. That a user had ‘the whole world of knowledge at his disposal’ was one of those absurdities like the belief that ultimately computers would think – it will be time to say so when a computer makes an ironic answer. ‘The whole world of knowledge’ could be at one’s disposal only if one already knew a great deal and wanted further information to turn into knowledge after gauging its value. The Internet dispensed error and misinformation with the same impartiality as other data, the best transferred from books in libraries.
The last 20C report on the working of the “world-wide web” was that its popularity was causing traffic jams on the roads to access and that the unregulated freedom to contribute to its words, numbers, ideas, pictures, and foolishness was creating chaos—in other words, duplicating the world in electronic form. The remaining advantage of the real world was that its contents were scattered over a wide territory and one need not be aware of more than one’s mind had room for.
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Jacques Barzun
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Neoliberal economics, the logic of which is tending today to win out throughout the world thanks to international bodies like the World Bank or the International Monetary Fund and the governments to whom they, directly or indirectly, dictate their principles of ‘governance’,10 owes a certain number of its allegedly universal characteristics to the fact that it is immersed or embedded in a particular society, that is to say, rooted in a system of beliefs and values, an ethos and a moral view of the world, in short, an economic common sense, linked, as such, to the social and cognitive structures of a particular social order. It is from this particular economy that neoclassical economic theory borrows its fundamental assumptions, which it formalizes and rationalizes, thereby establishing them as the foundations of a universal model. That model rests on two postulates (which their advocates regard as proven propositions): the economy is a separate domain governed by natural and universal laws with which governments must not interfere by inappropriate intervention; the market is the optimum means for organizing production and trade efficiently and equitably in democratic societies. It is the universalization of a particular case, that of the United States of America, characterized fundamentally by the weakness of the state which, though already reduced to a bare minimum, has been further weakened by the ultra-liberal conservative revolution, giving rise as a consequence to various typical characteristics: a policy oriented towards withdrawal or abstention by the state in economic matters; the shifting into the private sector (or the contracting out) of ‘public services’ and the conversion of public goods such as health, housing, safety, education and culture – books, films, television and radio – into commercial goods and the users of those services into clients; a renunciation (linked to the reduction in the capacity to intervene in the economy) of the power to equalize opportunities and reduce inequality (which is tending to increase excessively) in the name of the old liberal ‘self-help’ tradition (a legacy of the Calvinist belief that God helps those who help themselves) and of the conservative glorification of individual responsibility (which leads, for example, to ascribing responsibility for unemployment or economic failure primarily to individuals, not to the social order, and encourages the delegation of functions of social assistance to lower levels of authority, such as the region or city); the withering away of the Hegelian–Durkheimian view of the state as a collective authority with a responsibility to act as the collective will and consciousness, and a duty to make decisions in keeping with the general interest and contribute to promoting greater solidarity. Moreover,
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Pierre Bourdieu (The Social Structures of the Economy)
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In addition to all the information about income, education, and looks, men and women on the dating site listed their race. They were also asked to indicate a preference regarding the race of their potential dates. The two preferences were “the same as mine” or “it doesn’t matter.” Like the Weakest Link contestants, the website users were now publicly declaring how they felt about people who didn’t look like them. They would reveal their actual preferences later, in confidential e-mails to the people they wanted to date.
Roughly half of the white women on the site and 80 percent of the white men declared that race didn’t matter to them. But the response data tell a different story. The white men who said that race didn’t matter sent 90 percent of their e-mail queries to white women. The white women who said race didn’t matter sent about 97 percent of their e-mail queries to white men. This means that an Asian man who is good-looking, rich, and well educated will receive fewer than 25 percent as many e-mails from white women as a white man with the same qualifications would receive; similarly, black and Latino men receive about half as many e-mails from white women as they would if they were white.
Is it possible that race really didn’t matter for these white women and men and that they simply never happened to browse a nonwhite date that interested them? Or, more likely, did they say that race didn’t matter because they wanted to come across — especially to potential mates of their own race — as open-minded?
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Steven D. Levitt (Freakonomics: A Rogue Economist Explores the Hidden Side of Everything)
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Often interfaces are assumed to be synonymous with media itself. But what would it mean to say that “interface” and “media” are two names for the same thing? The answer is found in the remediation or layer model of media, broached already in the introduction, wherein media are essentially nothing but formal containers housing other pieces of media. This is a claim most clearly elaborated on the opening pages of Marshall McLuhan’s Understanding Media. McLuhan liked to articulate this claim in terms of media history: a new medium is invented, and as such its role is as a container for a previous media format. So, film is invented at the tail end of the nineteenth century as a container for photography, music, and various theatrical formats like vaudeville. What is video but a container for film. What is the Web but a container for text, image, video clips, and so on. Like the layers of an onion, one format encircles another, and it is media all the way down. This definition is well-established today, and it is a very short leap from there to the idea of interface, for the interface becomes the point of transition between different mediatic layers within any nested system. The interface is an “agitation” or generative friction between different formats. In computer science, this happens very literally; an “interface” is the name given to the way in which one glob of code can interact with another. Since any given format finds its identity merely in the fact that it is a container for another format, the concept of interface and medium quickly collapse into one and the same thing.
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Alexander R. Galloway
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Back in 2015, a volunteer group called Bitnation set up something called the Blockchain Emergency ID. There’s not a lot of data on the project now, BE-ID - used public-key cryptography to generate unique IDs for people without their documents. People could verify their relations, that these people belonged to their family, and so on. It was a very modern way of maintaining an ID; secure, fast, and easy to use. Using the Bitcoin blockchain, the group published all these IDs on to a globally distributed public ledger, spread across the computers of every single Bitcoin user online - hundreds of thousands of users, in those times. Once published, no government could undo it; the identities would float around in the recesses of the Internet. As long as the network remained alive, every person's identity would remain intact, forever floating as bits and bytes between the nations: no single country, government or company could ever deny them this. “That was, and I don't say this often, the fucking bomb,” said Common, In one fell swoop, identities were taken outside government control. BE-ID, progressing in stages, became the refugees' gateway to social assistance and financial services. First it became compliant with UN guidelines. Then it was linked to a VISA card. And thus out of the Syrian war was something that looked like it could solve global identification forever. Experts wrote on its potential. No more passports. No more national IDs. Sounds familiar? Yes, that’s the United Nations Identity in a nutshell. Julius Common’s first hit - the global identity revolution that he sold first to the UN, and then to almost every government in the world - was conceived of when he was a teenager.
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Yudhanjaya Wijeratne (Numbercaste)
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Here’s the second way a conversation with an MS employee ends. (MS—oh, God, they’ve got me doing it now!) Let’s say I’m at the playground with my daughter. I’m bleary-eyed, pushing her on the swings, and one swing over there’s an outdoorsy father—because fathers only come in one style here, and that’s outdoorsy. He has seen a diaper bag I’m carrying which isn’t a diaper bag at all, but one of the endless “ship gifts” with the Microsoft logo Elgie brings home. OUTDOORSY DAD: You work at Microsoft? ME: Oh, no, my husband does. (Heading off his next question at the pass) He’s in robotics. OUTDOORSY DAD: I’m at Microsoft, too. ME: (Feigning interest, because really, I could give a shit, but wow, is this guy chatty) Oh? What do you do? OUTDOORSY DAD: I work for Messenger. ME: What’s that? OUTDOORSY DAD: You know Windows Live? ME: Ummm… OUTDOORSY DAD: You know the MSN home page? ME: Kind of… OUTDOORSY DAD: (Losing patience) When you turn on your computer, what comes up? ME: The New York Times. OUTDOORSY DAD: Well, there’s a Windows home page that usually comes up. ME: You mean the thing that’s preloaded when you buy a PC? I’m sorry, I have a Mac. OUTDOORSY DAD: (Getting defensive because everyone there is lusting for an iPhone, but there’s a rumor that if Ballmer sees you with one, you’ll get shitcanned. Even though this hasn’t been proven, it hasn’t been disproven either.) I’m talking about Windows Live. It’s the most-visited home page in the world. ME: I believe you. OUTDOORSY DAD: What’s your search engine? ME: Google. OUTDOORSY DAD: Bing’s better. ME: No one said it wasn’t. OUTDOORSY DAD: If you ever, once, went to Hotmail, Windows Live, Bing, or MSN, you’d see a tab at the top of the page that says “Messenger.” That’s my team. ME: Cool! What do you do for Messenger? OUTDOORSY DAD: My team is working on an end-user, C Sharp interface for HTML5…
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Maria Semple (Where'd You Go, Bernadette)
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Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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In an ideal world, a young man should not be an ironical person. At that age, irony prevents growth, stunts the imagination. It is best to start life in a cheerful and open state of mind, believing in others, being optimistic, being frank with everyone about everything. And then, as one comes to understand things and people better, to develop a sense of irony. The natural progression of human life is from optimism to pessimism; and a sense of irony helps temper pessimism, helps produce balance, harmony. But this was not an ideal world, and so irony grew in sudden and strange ways. Overnight, like a mushroom; disastrously, like a cancer. — Sarcasm was dangerous to its user, identifiable as the language of the wrecker and the saboteur. But irony—perhaps, sometimes, so he hoped—might enable you to preserve what you valued, even as the noise of time became loud enough to knock out windowpanes. What did he value? Music, his family, love. Love, his family, music. The order of importance was liable to change. Could irony protect his music? In so far as music remained a secret language which allowed you to smuggle things past the wrong ears. But it could not exist only as a code: sometimes you ached to say things straightforwardly. Could irony protect his children? Maxim, at school, aged ten, had been obliged publicly to vilify his father in the course of a music exam. In such circumstances, what use was irony to Galya and Maxim? As for love—not his own awkward, stumbling, blurting, annoying expressions of it, but love in general: he had always believed that love, as a force of nature, was indestructible; and that, when threatened, it could be protected, blanketed, swaddled in irony. Now he was less convinced. Tyranny had become so expert at destroying that why should it not destroy love as well, intentionally or not? Tyranny demanded that you love the Party, the State, the Great Leader and Helmsman, the People. But individual love—bourgeois and particularist—distracted from such grand, noble, meaningless, unthinking “loves.” And in these times, people were always in danger of becoming less than fully themselves. If you terrorised them enough, they became something else, something diminished and reduced: mere techniques for survival. And so, it was not just an anxiety, but often a brute fear that he experienced: the fear that love’s last days had come.
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Julian Barnes (The Noise of Time)
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What is WordPress?
WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress.
WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time. There are thousands of plugins and themes available to transform your site into almost anything you can imagine.
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
You can download and install a software script called WordPress from wordpress.org. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a servicecalled WordPress.com.
WordPress users may install and switch between different themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML and Cascading Style Sheets (CSS).
Themes:
WordPress is definitely the world’s most popular CMS. The script is in its roots more of a blog than a typical CMS. For a while now it’s been modernized and it got thousands of plugins, what made it more CMS-like.
WordPress does not require PHP nor HTML knowledge unlinke Drupal, Joomla or Typo3. A preinstalled plugin and template function allows them to be installed very easily. All you need to do is to choose a plugin or a template and click on it to install.
It’s good choice for beginners.
Plugins:
WordPress’s plugin architecture allows users to extend the features and functionality of a website or blog. WordPress has over 40,501 plugins available.
Each of which offers custom functions and features enabling users to tailor their sites to their specific needs.
WordPress menu management has extended functionalities that can be modified to include categories, pages, etc.
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”
”
ellen crichton
“
Beyoncé and Rihanna were pop stars. Pop stars were musical performers whose celebrity had exploded to the point where they could be identified by single words. You could say BEYONCÉ or RIHANNA to almost anyone anywhere in the industrialized world and it would conjure a vague neurological image of either Beyoncé or Rihanna. Their songs were about the same six subjects of all songs by all pop stars: love, celebrity, fucking, heartbreak, money and buying ugly shit.
It was the Twenty-First Century. It was the Internet. Fame was everything.
Traditional money had been debased by mass production. Traditional money had ceased to be about an exchange of humiliation for food and shelter. Traditional money had become the equivalent of a fantasy world in which different hunks of vampiric plastic made emphatic arguments about why they should cross the threshold of your home. There was nothing left to buy. Fame was everything because traditional money had failed. Fame was everything because fame was the world’s last valid currency.
Beyoncé and Rihanna were part of a popular entertainment industry which deluged people with images of grotesque success. The unspoken ideology of popular entertainment was that its customers could end up as famous as the performers. They only needed to try hard enough and believe in their dreams.
Like all pop stars, Beyoncé and Rihanna existed off the illusion that their fame was a shared experience with their fans. Their fans weren’t consumers. Their fans were fellow travelers on a journey through life.
In 2013, this connection between the famous and their fans was fostered on Twitter. Beyoncé and Rihanna were tweeting. Their millions of fans were tweeting back. They too could achieve their dreams.
Of course, neither Beyoncé nor Rihanna used Twitter. They had assistants and handlers who packaged their tweets for maximum profit and exposure.
Fame could purchase the illusion of being an Internet user without the purchaser ever touching a mobile phone or a computer.
That was a difference between the rich and the poor.
The poor were doomed to the Internet, which was a wonderful resource for watching shitty television, experiencing angst about other people’s salaries, and casting doubt on key tenets of Mormonism and Scientology.
If Beyoncé or Rihanna were asked about how to be like them and gave an honest answer, it would have sounded like this: “You can’t. You won’t. You are nothing like me. I am a powerful mixture of untamed ambition, early childhood trauma and genetic mystery. I am a portal in the vacuum of space. The formula for my creation is impossible to replicate. The One True God made me and will never make the like again. You are nothing like me.
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Jarett Kobek (I Hate the Internet)
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What, then, is addiction? In the words of a consensus statement by addiction experts in 2001, addiction is a “chronic neurobiological disease… characterized by behaviors that include one or more of the following: impaired control over drug use, compulsive use, continued use despite harm, and craving.” The key features of substance addiction are the use of drugs or alcohol despite negative consequences, and relapse. I’ve heard some people shrug off their addictive tendencies by saying, for example, “I can’t be an alcoholic. I don’t drink that much…” or “I only drink at certain times.” The issue is not the quantity or even the frequency, but the impact.
“An addict continues to use a drug when evidence strongly demonstrates the drug is doing significant harm…. If users show the pattern of preoccupation and compulsive use repeatedly over time with relapse, addiction can be identified.” Helpful as such definitions are, we have to take a broader view to understand addiction fully. There is a fundamental addiction process that can express itself in many ways, through many different habits. The use of substances like heroin, cocaine, nicotine and alcohol are only the most obvious examples, the most laden with the risk of physiological and medical consequences.
Many behavioural, nonsubstance addictions can also be highly destructive to physical health, psychological balance, and personal and social relationships. Addiction is any repeated behaviour, substance-related or not, in which a person feels compelled to persist, regardless of its negative impact on his life and the lives of others. Addiction involves: 1. compulsive engagement with the behaviour, a preoccupation with it; 2.
impaired control over the behaviour; 3. persistence or relapse, despite evidence of harm; and 4. dissatisfaction, irritability or intense craving when the object — be it a drug, activity or other goal — is not immediately available. Compulsion, impaired control, persistence, irritability, relapse and craving — these are the hallmarks of addiction — any addiction.
Not all harmful compulsions are addictions, though: an obsessive-compulsive, for example, also has impaired control and persists in a ritualized and psychologically debilitating behaviour such as, say, repeated hand washing. The difference is that he has no craving for it and, unlike the addict, he gets no kick out of his compulsion. How does the addict know she has impaired control? Because she doesn’t stop the behaviour in spite of its ill effects. She makes promises to herself or others to quit, but despite pain, peril and promises, she keeps relapsing. There are exceptions, of course. Some addicts never recognize the harm their behaviours cause and never form resolutions to end them. They stay in denial and rationalization. Others openly accept the risk, resolving to live and die “my way.
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Gabor Maté (In the Realm of Hungry Ghosts: Close Encounters with Addiction)
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A LITTLE BIT before Adeline made her unforgivable mistake, a billionaire named Sheryl Sandberg wrote a book called Lean In: Women, Work, and the Will to Lead. Sheryl Sandberg didn’t have much eumelanin in the basale stratum of her epidermis. In her book, Sheryl Sandberg proposed that women who weren’t billionaires could stop being treated like crap by men in the workplace if only they smiled more and worked harder and acted more like the men who treated them like crap. Billionaires were always giving advice to people who weren’t billionaires about how to become billionaires. It was almost always intolerable bullshit. SANDBERG BECAME A BILLIONAIRE by working for a company named Facebook. Facebook made its money through an Internet web and mobile platform which advertised cellphones, feminine hygiene products and breakfast cereals. This web and mobile platform was also a place where hundreds of millions of people offered up too much information about their personal lives. Facebook was invented by Mark Zuckerberg, who didn’t have much eumelanin in the basale stratum of his epidermis. What is your gender? asked Facebook. What is your relationship status? asked Facebook. What is your current city? asked Facebook. What is your name? asked Facebook. What are your favorite movies? asked Facebook. What is your favorite music? asked Facebook. What are your favorite books? asked Facebook. ADELINE’S FRIEND, the writer J. Karacehennem, whose last name was Turkish for Black Hell, had read an essay called “Generation Why?” by Zadie Smith, a British writer with a lot of eumelanin in the basale stratum of her epidermis. Zadie Smith’s essay pointed out that the questions Facebook asked of its users appeared to have been written by a 12-year-old. But these questions weren’t written by a 12-year-old. They were written by Mark Zuckerberg. Mark Zuckerberg was a billionaire. Mark Zuckerberg was such a billionaire that he was the boss of other billionaires. He was Sheryl Sandberg’s boss. J. Karacehennem thought that he knew something about Facebook that Zadie Smith, in her decency, hadn’t imagined. “The thing is,” said J. Karacehennem, whose last name was Turkish for Black Hell, “that we’ve spent like, what, two or three hundred years wrestling with existentialism, which really is just a way of asking, Why are we on this planet? Why are people here? Why do we lead our pointless lives? All the best philosophical and novelistic minds have tried to answer these questions and all the best philosophical and novelistic minds have failed to produce a working answer. Facebook is amazing because finally we understand why we have hometowns and why we get into relationships and why we eat our stupid dinners and why we have names and why we own idiotic cars and why we try to impress our friends. Why are we here, why do we do all of these things? At last we can offer a solution. We are on Earth to make Mark Zuckerberg and Sheryl Sandberg richer. There is an actual, measurable point to our striving. I guess what I’m saying, really, is that there’s always hope.
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Jarett Kobek (I Hate the Internet)
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Hyphen This word comes from two Greek words together meaning ‘under one’, which gets nobody anywhere and merely prompts the reflection that argument by etymology only serves the purpose of intimidating ignorant antagonists. On, then. This is one more case in which matters have not improved since Fowler’s day, since he wrote in 1926: The chaos prevailing among writers or printers or both regarding the use of hyphens is discreditable to English education … The wrong use or wrong non-use of hyphens makes the words, if strictly interpreted, mean something different from what the writers intended. It is no adequate answer to such criticisms to say that actual misunderstanding is unlikely; to have to depend on one’s employer’s readiness to take the will for the deed is surely a humiliation that no decent craftsman should be willing to put up with. And so say all of us who may be reading this book. The references there to ‘printers’ needs updating to something like ‘editors’, meaning those who declare copy fit to print. Such people now often get it wrong by preserving in midcolumn a hyphen originally put at the end of a line to signal a word-break: inter-fere, say, is acceptable split between lines but not as part of a single line. This mistake is comparatively rare and seldom causes confusion; even so, time spent wondering whether an exactor may not be an ex-actor is time avoidably wasted. The hyphen is properly and necessarily used to join the halves of a two-word adjectival phrase, as in fair-haired children, last-ditch resistance, falling-down drunk, over-familiar reference. Breaches of this rule are rare and not troublesome. Hyphens are also required when a phrase of more than two words is used adjectivally, as in middle-of-the-road policy, too-good-to-be-true story, no-holds-barred contest. No hard-and-fast rule can be devised that lays down when a two-word phrase is to be hyphenated and when the two words are to be run into one, though there will be a rough consensus that, for example, book-plate and bookseller are each properly set out and that bookplate and book-seller might seem respectively new-fangled and fussy. A hyphen is not required when a normal adverb (i.e. one ending in -ly) plus an adjective or other modifier are used in an adjectival role, as in Jack’s equally detestable brother, a beautifully kept garden, her abnormally sensitive hearing. A hyphen is required, however, when the adverb lacks a final -ly, like well, ill, seldom, altogether or one of those words like tight and slow that double as adjectives. To avoid ambiguity here we must write a well-kept garden, an ill-considered objection, a tight-fisted policy. The commonest fault in the use of the hyphen, and the hardest to eradicate, is found when an adjectival phrase is used predicatively. So a gent may write of a hard-to-conquer mountain peak but not of a mountain peak that remains hard-to-conquer, an often-proposed solution but not of one that is often-proposed. For some reason this fault is especially common when numbers, including fractions, are concerned, and we read every other day of criminals being imprisoned for two-and-a-half years, a woman becoming a mother-of-three and even of some unfortunate being stabbed six-times. And the Tories have been in power for a decade-and-a-half. Finally, there seems no end to the list of common phrases that some berk will bung a superfluous hyphen into the middle of: artificial-leg, daily-help, false-teeth, taxi-firm, martial-law, rainy-day, airport-lounge, first-wicket, piano-concerto, lung-cancer, cavalry-regiment, overseas-service. I hope I need not add that of course one none the less writes of a false-teeth problem, a first-wicket stand, etc. The only guide is: omit the hyphen whenever possible, so avoid not only mechanically propelled vehicle users (a beauty from MEU) but also a man eating tiger. And no one is right and no-one is wrong.
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Kingsley Amis (The King's English: A Guide to Modern Usage)
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Scrapbooking also became more female, Tucker says. “Women are charged with memory. Men were taking the photos, but who was guarding that memory? That was women,” she adds. “That was part of the caretaking role.” This is true of many of today’s digital sharing tools: About 80 percent of the users of Pinterest are women.
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Anonymous
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Saying it hopes to poach customers from banks, Walmart is rolling out a mobile checking account with a linked debit card — a program that it promises will remain low-cost by eliminating fees for overdrafts or failing to maintain a minimum balance. The monthly membership fee of $8.95 is waived if customers set up direct deposits of at least $500 a month, something that even consumers with subprime credit scores probably would be able to do. Users also may load cash into their accounts at participating stores or deposit checks remotely by taking photos with their smartphones, officials at the Bentonville, Ark., company said.
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Anonymous
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RJ Mical began single-handedly coding a GUI for the Amiga. At the time, many computer companies were beginning to embrace the GUI paradigm originated at Xerox. “The Mac would have influenced the decision, but less so than some of the more sophisticated machines that we were using at the time,” says Mical. “We were using Sun Workstations and they had very powerful user interfaces that were much more powerful than what the Mac had.
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Brian Bagnall (Commodore: The Amiga Years)
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People used to say there were only six degrees of separation between anyone in the world. A 2011 study of 720 million Facebook users determined the true magic number to be 4.74. LinkedIn’s system is built on three degrees of separation. Whichever way you slice it, we’re all only a couple of mouse clicks away.
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Keith Ferrazzi (Never Eat Alone: And Other Secrets to Success, One Relationship at a Time)
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Registering your Kindle If you bought your Kindle online using your Amazon account, it is already registered to you. To verify this, tap the Home button and look for your Amazon user name in the upper left corner of the Home screen. If it says My Kindle or shows the name of a previous owner instead of your own Amazon account name, you'll need to register it. See Setting up your Kindle in this chapter for instructions on setting up and registering your device.
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Amazon (Kindle User's Guide)