User Generated Content Quotes

We've searched our database for all the quotes and captions related to User Generated Content. Here they are! All 31 of them:

To a large extent, the millennial generation is setting consumer trends. We now live in an on-demand world where 30 billion WhatsApp messages are sent every day32 and where 87% of young people in the US say their smart phone never leaves their side and 44% use their camera function daily.33 This is a world which is much more about peer-to-peer sharing and user-generated content. It is a world of the now: a real-time world where traffic directions are instantly provided and groceries are delivered directly to your door. This “now world” requires companies to respond in real time wherever they are or their customers or clients may be.
Klaus Schwab (The Fourth Industrial Revolution)
Your site isn't static. It's dynamically generated. Do you know what that means ?" "No." "It means the site looks different to different people. Let's say you chose the poll option that said you're in favor of tax cuts. Well there's a cookie on your machine now, and when you look at the site again, the articles are about how the government is wasting your money. The site is dynamically selecting content based on what you want. I mean, not what you want. What will piss you off. What will engage your attention and reinforce your beliefs, make you trust the site. And if you said you were against tax cuts, we'll show you stories of Republicans blocking social programs or whatever. It works every which way. Your site is made of mirrors, reflecting everyone's thoughts back at them..." "And we haven't even started talking about keywords. This is just the beginning. Third major advantage: People who use a site like this tend to ramp up their dependence on it. Suddenly all those other news sources, the ones that aren't framing every story in terms of the user's core beliefs, they start to seem confusing and strange. They start to seem biased, actually, which is kind of funny. So now you've got a user who not only trusts you, you're his major source of information on what's happening in the world. Boom, you own that guy. You can tell him whatever you like and no one's contradicting you.
Max Barry (Lexicon)
Old media companies will be further challenged in the next 15 years, as a new wave of user-generated content washes over the Internet, thanks to the increasing availability and affordability of portable, digital-based electronic devices. The cameraphones which seemed like such novelties just a few years ago will be in everyone's purse and pocket a few years from now.
Ian Lamont
To get just an inkling of the fire we're playing with, consider how content-selection algorithms function on social media. They aren't particularly intelligent, but they are in a position to affect the entire world because they directly influence billions of people. Typically, such algorithms are designed to maximize click-through, that is, the probability that the user clicks on presented items. The solution is simply to present items that the user likes to click on, right? Wrong. The solution is to change the user's preferences so that they become more predictable. A more predictable user can be fed items that they are likely to click on, thereby generating more revenue. People with more extreme political views tend to be more predictable in which items they will click on. (Possibly there is a category of articles that die-hard centrists are likely to click on, but it’s not easy to imagine what this category consists of.) Like any rational entity, the algorithm learns how to modify its environment —in this case, the user’s mind—in order to maximize its own reward.
Stuart Russell (Human Compatible: Artificial Intelligence and the Problem of Control)
By March, front-line doctors around the world were spontaneously reporting miraculous results following early treatment with HCQ, and this prompted growing anxiety for Pharma. On March 13, a Michigan doctor and trader, Dr. James Todaro, M.D., tweeted his review of HCQ as an effective COVID treatment, including a link to a public Google doc.48,49 Google quietly scrubbed Dr. Todaro’s memo. This was six days before the President endorsed HCQ. Google apparently didn’t want users to think Todaro’s message was missing; rather, the Big Tech platform wanted the public to believe that Todaro’s memo never even existed. Google has a long history of suppressing information that challenges vaccine industry profits. Google’s parent company Alphabet owns several vaccine companies, including Verily, as well as Vaccitech, a company banking on flu, prostate cancer, and COVID vaccines.50,51 Google has lucrative partnerships with all the large vaccine manufacturers, including a $715 million partnership with GlaxoSmithKline.52 Verily also owns a business that tests for COVID infection.53 Google was not the only social media platform to ban content that contradicts the official HCQ narrative. Facebook, Pinterest, Instagram, YouTube, MailChimp, and virtually every other Big Tech platform began scrubbing information demonstrating HCQ’s efficacy, replacing it with industry propaganda generated by one of the Dr. Fauci/Gates-controlled public health agencies: HHS, NIH and WHO. When President Trump later suggested that Dr. Fauci was not being truthful about hydroxychloroquine, social media responded by removing his posts.
Robert F. Kennedy Jr. (The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health)
Data Information generated, collected or created by users — such as songs, photos, or news clippings — are examples of stored value in the form of content. But sometimes users invest in a service by either actively or passively adding data about themselves or their behaviors.
Nir Eyal (Hooked: How to Build Habit-Forming Products)
I ask you this. If the Everyman will sing this Song, then why shouldn’t the Everyman make our videos, too?” Yes, of course! Why shouldn’t the Everyman make our videos too? Kanish was describing the business model of Big Tech. Get the user base to create content, which generates eyeballs, which advertisers pay to reach. In exchange, Big Tech shares just enough of the ad revenue with their largest content providers to make it appear as though it’s a viable business model for the rest of us. This is nothing new, mind you. It’s really just a modern spin on Feudalism—the Lord of the Manor exploits us lowly Serfs to work the land in exchange for our own meager sustenance. It sounds so terrible when I put it that way, doesn’t it?
Mixerman (#Mixerman and the Billionheir Apparent)
Web Application Development In this modern world of computer technology all people are using internet. In particular, to take advantage of this scenario the web provides a way for marketers to get to know the people visiting their sites and start communicating with them. One way of doing this is asking web visitors to subscribe to newsletters, to submit an application form when requesting information on products or provide details to customize their browsing experience when next visiting a particular website. In computing, a web application is a client–server software application in which the client runs in a web browser. HTML5 introduced explicit language support for making applications that are loaded as web pages, but can store data locally and continue to function while offline. Web Applications are dynamic web sites combined with server side programming which provide functionalities such as interacting with users, connecting to back-end databases, and generating results to browsers. Examples of Web Applications are Online Banking, Social Networking, Online Reservations, eCommerce / Shopping Cart Applications, Interactive Games, Online Training, Online Polls, Blogs, Online Forums, Content Management Systems, etc.. Applications are usually broken into logical chunks called “tiers”, where every tier is assigned a role. Traditional applications consist only of 1 tier, which resides on the client machine, but web applications lend themselves to an n-tiered approach by nature. Though many variations are possible, the most common structure is the three-tiered application. In its most common form, the three tiers are called presentation, application and storage, in this order. A web browser is the first tier (presentation), an engine using some dynamic Web content technology (such as ASP, CGI, ColdFusion, Dart, JSP/Java, Node.js, PHP, Python or Ruby on Rails) is the middle tier (application logic), and a database is the third tier (storage).The web browser sends requests to the middle tier, which services them by making queries and updates against the database and generates a user interface. Client Side Scripting / Coding – Client Side Scripting is the type of code that is executed or interpreted by browsers. Client Side Scripting is generally viewable by any visitor to a site (from the view menu click on “View Source” to view the source code). Below are some common Client Side Scripting technologies: HTML (HyperTextMarkup Language) CSS (Cascading Style Sheets) JavaScript Ajax (Asynchronous JavaScript and XML) jQuery (JavaScript Framework Library – commonly used in Ajax development) MooTools (JavaScript Framework Library – commonly used in Ajax development) Dojo Toolkit (JavaScript Framework Library – commonly used in Ajax development) Server Side Scripting / Coding – Server Side Scripting is the type of code that is executed or interpreted by the web server. Server Side Scripting is not viewable or accessible by any visitor or general public. Below are the common Server Side Scripting technologies: PHP (very common Server Side Scripting language – Linux / Unix based Open Source – free redistribution, usually combines with MySQL database) Zend Framework (PHP’s Object Oriented Web Application Framework) ASP (Microsoft Web Server (IIS) Scripting language) ASP.NET (Microsoft’s Web Application Framework – successor of ASP) ColdFusion (Adobe’s Web Application Framework) Ruby on Rails (Ruby programming’s Web Application Framework – free redistribution) Perl (general purpose high-level programming language and Server Side Scripting Language – free redistribution – lost its popularity to PHP) Python (general purpose high-level programming language and Server Side Scripting language – free redistribution). We also provide Training in various Computer Languages. TRIRID provide quality Web Application Development Services. Call us @ 8980010210
ellen crichton
As Wikipedia showed, loosely organized communities of individuals could substitute for entire businesses. After 244 years, the Encyclopaedia Britannica finally ended its print edition in 2012, while Microsoft closed Encarta completely in 2009. Decentralized networks of autonomous individuals who existed outside the bounds of any single organization have taken over many productive activities that used to occur within a single, hierarchically organized company. In effect, individuals became competitors to many large linear businesses rather than just their customers. For example, YouTube and other online video-streaming platforms that depended on user-generated content started to compete for advertising dollars with professionally created content broadcast by television networks and cable companies
Alex Moazed (Modern Monopolies: What It Takes to Dominate the 21st Century Economy)
Virtual learning is not all bad. It is a window of opportunity to engage more users with technology. The digital space allows educators to be innovative and curate content, and teaches young scholars and future leaders the importance of being involved in the process of digital citizenship.
Germany Kent
Our affordable SEO packages in Delhi provide off page SEO web 2.0 and white hat technology services. Website that is optimized for search engines focuses mainly on the relevancy as well as organic ranking. The optimization is considered best using White Hat SEO practices. We have a specialized team that focuses on white hat SEO technologies for bringing better traffic to the website. The White hat technologies of SEO packages in Delhi include backlinking, link building, keyword analysis and improve link popularity. Off page SEO packages provides visibility of website in the search engine result pages. The goal of our SEO Packages in Delhi is to generate organic traffic and awareness for a website. We prefer using high quality content that meets the visitors’ needs and also solve their problems. Using SEO keyword research tools, we discover the most relevant keywords that is must for your site content. We try to follow best practices while creating meta descriptions for each and every page on the website. This helps search engines and users discover content appropriately. While offering SEO packages in Delhi based on white hat technologies, we make sure that the sites are easy to navigate by the users. Online SEO promotion is the vital part of marketing, introduce now, that too within economical prices. Reach more people and improve the higher chance of success. Optimizing your On-page SEO is imperative if you want to target leads. However, it does not mean that you would continue SEO on page optimization and neglect the other channels like the social media. In order to get the best results, one needs to target all the channels with the user landing up on your website. Having a great user-friendly website with all the relevant information is ultimately help you to reap benefits.
Ezeeonline.in
The question then becomes how to get these users to take the various actions that will make them higher value. This usually happens in the form of educating users—with content or otherwise—or simply introducing and promoting new features. In LinkedIn’s case, a new feature might be a prominent suggestion to an early user to connect with people from their own company, to help them form their initial network. Content and communications might be a series of how-to videos teaching effective use of LinkedIn’s connection features. And an incentive might look like a free subscription when the user completes certain actions. A product road map can be generated with hundreds of these ideas, large and small, and then prioritized. In Dropbox’s case, this segmentation revealed that a user who has installed the product across multiple devices—home and work computers, or on their mobile devices—is more valuable than someone who just has a single device and uses the service for backup. Better yet, high-value users often share folders and collaborate with other users, particularly for work purposes. As I described earlier, Dropbox segmented their users by value—High-Value Actives and Low-Value Actives, as opposed to LinkedIn’s frequency-oriented segmentation. To encourage users to take these high-value actions, Dropbox could improve the functionality of syncing and sharing. It could send or show educational content, showing users the fastest way to get set up on multiple devices. Or it could use incentives—free storage, for instance—to compel users to properly set up their accounts.
Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
Just as YouTube started with manual curation, most networked products can start with manual efforts. This means exercising editorial judgment, or allowing users to curate content themselves. The App Store has millions of apps, so when Apple releases a list of “Apps of the Year” in the App Store, it aids discovery for consumers but also inspires app developers to invest in the design and quality of their products. Or platforms can leverage user-generated content, where content is organized by the ever-popular hashtag—one example is Amazon’s wish lists, which are driven primarily by users without editors. Similarly, using implicit data—whether that’s attributes of the content or grouping the originator by their company or college email domain name—can bring people together with data from the network. Twitter uses a hybrid approach—the team analyzes activity on the network to identify trending events, which are then editorialized into stories.
Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
User-generated content, for example, involves unmeasured labor creating an unmeasured asset that is consumed in unmeasured ways to create unmeasured consumer surplus.
Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
companies like the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS), which pioneered commercial broadcasting, always reinvested a large portion of their profits in the creation of content. Google, YouTube, and Facebook, by contrast, invest nothing in the creation of content—it’s all “user-generated,” even though much of it is professionally produced and appropriated by users.
Jonathan Taplin (Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy)
Social Media Advertising - Different Options & Their Benefits How To Use Social Media Paid Ads Ideally? What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics. For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok! What Are The Most Popular Social Media Ads? Here is a brief rundown of the various social media ad options available. 1. Facebook Ads Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads. Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook. 2. Twitter Ads Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%. Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts. 3. LinkedIn Ads LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives. LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate. 4. Instagram Ads As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics. 5. YouTube Ads YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.
David parkyd
On generative AI, LLMs, etc. Humans acquire language and communication skills from a diverse range of sources, including raw, unfiltered, and unstructured content. However, when it comes to acquiring knowledge, humans tend to rely on transparent, trusted, and structured sources. In contrast, ChatGPT and other large language models (LLMs) use a vast array of opaque, unattested sources of raw, unfiltered, and unstructured content as their means of language and communication training and as the source of information used in their responses. While this approach has proven to be effective in generating natural language, it has also been inconsistent and, at times, significantly lacking in integrity in its responses. While it may provide information, it does not necessarily provide knowledge. To be truly useful, generative AI must be able to separate language and communication training from the acquisition of knowledge to be used in its responses. This will allow LLMs to not only generate coherent and fluent language but also to provide accurate and reliable information to users. However, in a culture that values self-proclaimed influencers where transparency and accuracy is secondary, it has become increasingly challenging to separate reliable information from misinformation and knowledge from ignorance. This poses a significant obstacle for AI algorithms that strive to provide accurate and trustworthy responses.
Tom Golway
In the beginning, there was the internet: the physical infrastructure of wires and servers that lets computers, and the people in front of them, talk to each other. The U.S. government’s Arpanet sent its first message in 1969, but the web as we know it today didn’t emerge until 1991, when HTML and URLs made it possible for users to navigate between static pages. Consider this the read-only web, or Web1. In the early 2000s, things started to change. For one, the internet was becoming more interactive; it was an era of user-generated content, or the read/write web. Social media was a key feature of Web2 (or Web 2.0, as you may know it), and Facebook, Twitter, and Tumblr came to define the experience of being online. YouTube, Wikipedia, and Google, along with the ability to comment on content, expanded our ability to watch, learn, search, and communicate. The Web2 era has also been one of centralization. Network effects and economies of scale have led to clear winners, and those companies (many of which I mentioned above) have produced mind-boggling wealth for themselves and their shareholders by scraping users’ data and selling targeted ads against it. This has allowed services to be offered for “free,” though users initially didn’t understand the implications of that bargain. Web2 also created new ways for regular people to make money, such as through the sharing economy and the sometimes-lucrative job of being an influencer.
Harvard Business Review (Web3: The Insights You Need from Harvard Business Review (HBR Insights Series))
Ch 7: Read Blogs, Periodicals, and Other Web Content for Free on the Kindle Amazon might prefer that you get all your Kindle blogs and periodicals for a price in the Kindle Store, and those Kindle editions are tough to match when it comes to elegant formatting and the convenience of having new issues and posts pushed wirelessly to your Kindle in real time. However, there are a number of increasingly user-friendly ways to enjoy newspapers, magazines, and blogs free of charge on a Kindle, and we'll break them down and show you how in this chapter and the next. Here are the basic approaches: •     You can use your Kindle's web browser to read any of millions of blogs and online periodical editions directly from the web. •     You can use any of several RSS feed services such as Google Reader to read content summaries on your Kindle and then click through to content that interests you. •     You can use Instapaper to flag, sort, and organize interesting articles as you surf the web and send them individually or in digest form to your Kindle. •     You can set up Calibre to fetch the latest issues of newspapers, magazines and blogs and transfer them directly to your Kindle via an easy-to-use Calibre-to-Kindle USB connection. All of these feature are better than ever on the latest generation Kindle 3G and Kindle Wi-Fi models for the following reasons: •     Both models come with wi-fi, which is must faster than 3G for any activities other than reading an ebook or listening to an audio file. •     These latest generation Kindle 3G and Kindle Wi-Fi models both come with the Kindle's relatively new WebKit web browser based on the same platform that powers the Safari web browser. It's still a bit slow, but it is miles ahead of the previous Kindle web browser. •     These latest generation Kindle 3G and Kindle Wi-Fi models feature the new eInk Pearl display that renders 50 percent better contrast than previous Kindle displays, which is especially important when viewing web content formatted for a larger color screen. •     These latest generation Kindle 3G and Kindle Wi-Fi models provide other features to enhance web page viewing and reading, including Article Mode (a Menu selection while viewing any web page on these Kindles) and several different "zoom" options using the "Aa" font key or the Menu. Reading
Stephen Windwalker (Kindle free for all: how to get millions of free kindle books and other free content)
How to download files Certain websites contain books or documents you wish to download and read on your Kindle. You will be requested to confirm if you want to download these items to your Kindle Home screen. Supported file types for download are Kindle content (AZW, AZW1, AZW3, and. KFX), unprotected Mobipocket books (MOBI, PRC), and text files (.TXT).
Will Dwight (KINDLE SCRIBE USER GUIDE: Complete Step by Step Manual On How to Use and Mastering My Amazon Kindle Scribe 1st Generation Tablet with Tips & Tricks)
Learn All About The Benefits of Conversion Rate Optimization for Websites? A conversion rate tells the percentage of the users who finished the desired action, the desired action can be the completion of any web form, sign up, or purchase of any products, etc. The process in which a website and its content are enhanced to generate conversion is known as Conversion Rate Optimization (CRO). This process helps a business to increase the number of high leads, increase income, decrease the purchasing cost, gain valuable customers, and most importantly, provide business growth. conversion-rate-optimization A website can obtain many benefits from the Conversion Rate Optimization Strategies. We have discussed some of these benefits below. 1. Homepage A homepage does not only play the role of making the first impression on the website visitors. But it also is a great opportunity to attract more visitors and take them further into your website. This can easily be done by adding links to your product's information on the homepage, for instance, having a free sign-up option or adding a small chatbox on the homepage to ask questions from the website visitors during their browsing time. These strategies can be considered as Effective Conversion Optimization Strategies that you can use for your website. 2. Landing Pages The landing pages play a great role in obtaining visitors to your website. These pages guide the visitors to purchase products or services from you. For example, a page is describing a product and also has a link to the webpage where you can purchase the product. So, CRO strategies help increase your website conversions and business sales. 3. Blog A blog can be a big opportunity for the conversion of a website. Apart from publishing useful content about your industry, you can also add your product page links in the blogs. This process can invite blog visitors to learn more about your business and products also guide them to make a purchase on your website. With this approach, you can generate leads through your website blogs. Moreover, blogs can play an important role in describing your business. Conclusion The conversion rate optimization strategies are helpful for online businesses. It assists the companies in attracting customers to their websites. CRO is a great way to increase your business lead generation and success. You can get help from the Conversion Rate Optimization Services Providers. They will inform you about different strategies that you can follow to improve your website lead generation.
WALSHICHARLES
The concept of Domain Names In Web3 (ENS) The World Wide Web has brought billions of people closer to each other. The centralized Web2 helped change the world and lifestyles of almost every human being, and the new generation of Web is expected to do the same. The first version of the Web was in the mainstream till 2004, which was read-only, and the second version of Web2, which we are currently using, supports both reading and writing, meaning Web2 enables content creation by every consumer. But this gives rise to another problem of data ownership and monetization, which almost every informed individual and internet-based companies struggle with; hence Web3, which supports reading, writing, and ownership. The concept of blockchain, smart contracts, and NFTs support the idea of Web3, which is rapidly gaining support from both blockchain enthusiasts and daily internet users. Apart from ownership, Web3 also refers to the internet's upcoming legal, monetary and technical framework that will be supported by newer generations. DNS or Domain Name System is one such feature that is the pillar of accessibility and convenience for every generation of the Web, and Web3 is not different. Domain Name Service lets users of Web3 create and own domains that can be personalized; these are highly decentralized and based purely on blockchain.
coingabbar
The indirect harvesting of valued-per-click leisure time by corporations has led many technocapitalists to support projects like the Universal Basic Income (UBI), which would free up users’ time which could then potential y be spent generating valuable data and content on their own platforms. The driving force of this trend is the Pay Per Click (PPC) advertising campaigns that have grown simultaneously with corporations like Google over the last 15 years, but now the value of the click is not based only on the likelihood of purchasing success, as older models of Google AdWords and other targeted ad campaigns functioned. Instead, the click is conceptualised as a data-point that connects two or more actors in the network. It is those moments of connection between subjects and objects that have potential value to data-driven companies from corporate advertisers to election meddlers like Cambridge Analytica and policy influencers like Palantir. This only works because the user can be libidinally motivated to conduct the ‘free labour’ constituted by the click. The situation was prophetically predicted by one of the most historically influential Marxists still alive, Mario Tronti. His 1966 book Workers and Capital gave rise to the concept of ‘neocapitalism’, which anticipates the environment in which the digital worker operates today. For Tronti: At the highest level of capitalist development, the social relation is transformed into a moment of the relation of production. In this environment, the data-point connecting two people, generated at the moment of every click between social media pages, connects the social relation itself to a relation of production in real time. Seeing this in his own future, Tronti worried that society itself would run by the logic of the factory. Each interaction between individuals would incorporate a surplus value turned to profit by the class owning the means. dream lovers of social production. If the factory workers could be made to relate to each other in a way that was productive for the factory owners, so too could the entirety of social life be modified and edited for the profit of the capitalists. The whole of society is turned into an articulation of production, that is, the whole of society lives as a function of the factory and the factory extends its exclusive domination to the whole of society.
Alfie Bown (Dream Lovers: The Gamification of Relationships (Digital Barricades))
Goodby, Silverstein & Partners, the legendary San Francisco-based ad agency behind such classic campaigns as “Got Milk” and the Foster Farm Chickens, had found itself in a funk—and felt increasingly irrelevant in an emerging, transmedia world of social networking, user-generated content, mobile, Internet video, and more. So a few years ago, the agency set an ambitious goal to completely revamp itself for the digital age. “Our goal is to be unrecognizable twelve months from now,” creative director Jamie Barrett said at the time. The idea: transform an agency known primarily for eye-popping television spots into one badass, multiplatform marketing machine. It was well worth the effort. In less than a year, Goodby saw revenues leap 20 percent to $102 million. At the start of its transformation effort, 80 percent of the twenty-five-year-old agency’s revenues came from traditional advertising campaigns, while less than 20 percent came from digital initiatives. Today, after three years of reinvention, those numbers are nearly flip-flopped, with 60 percent of revenues now coming from digital initiatives, and 40 percent from traditional. Now, a team once vexed by what it called “Crispin Envy”—for all the attention Crispin Porter + Bogusky receives for its groundbreaking work in digital media—has found its own footing, and then some. While many have driven the transformation, no one has received more credit as a catalyst for change than Derek Robson, forty-two, whom Goodby recruited from adverting agency powerhouse Bartle Bogle Hegarty in London.
Rick Mathieson (The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World)
For a while it also included the salty language–filled Urban Dictionary, but this archive of user-generated content was removed after, to the dismay of its creators, Watson started to include curse words in its responses.
Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
Production in the second machine age depends less on physical equipment and structures and more on the four categories of intangible assets: intellectual property, organizational capital, user-generated content, and human capital.
Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
Just a few years ago the left-cyberutopians claimed that ‘the disgust had become a network’ and that establishment old media could no longer control politics, that the new public sphere was going to be based on leaderless user-generated social media. This network has indeed arrived, but it has helped to take the right, not the left, to power. Those on the left who fetishized the spontaneous leaderless Internet-centric network, declaring all other forms of doing politics old hat, failed to realize that the leaderless form actually told us little about the philosophical, moral or conceptual content of the movements involved. Into the vacuum of ‘leaderlessness’ almost anything could appear. No matter how networked, ‘transgressive’, social media savvy or non-hierarchical a movement may be, it is the content of its ideas that matter just as much as at any point in history, as Evgeny Morozov cautioned at the time. The online environment has undoubtedly allowed fringe ideas and movements to grow rapidly in influence and while these were left leaning it was tempting for politically sympathetic commentators to see it as a shiny new seductive shortcut to transcending our ‘end of history’. What we’ve since witnessed instead is that this leaderless formation can express just about any ideology even, strange as it may seem, that of the far right.
Angela Nagle (Kill All Normies: Online Culture Wars From 4Chan and Tumblr to Trump and the Alt-Right)
content represented a lot of different types of knowledge from a variety of groups: marketing-generated content in the form of corporate presentations; content generated by product management and engineering in the form of product knowledge; content generated by subject-matter experts from weekly company calls that are recorded and shared; user-generated content from individual contributors like salespeople; executive-generated content, including business plans and quarterly goals; and customer-generated content from customer interviews and stories. Kelly then said that the sum total of this content is what makes his company who they are. He said that it was bigger than their culture, that it was their secret sauce.
Elay Cohen (Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities)
Beyond the US Army’s apps platform, it seems that every industry today relies upon some form of platform business model—many of them internet-based. Doctors quickly cross-check prescriptions to identify interactions between drugs, job-seekers exchange insights about various employers, and property values and other attributes of a given zip code are easily comparable. Successful platforms in a solution economy exhibit one or more of these three characteristics: (1) they invite participants to collaborate and exchange at little or no cost; (2) they encourage decentralized, user-generated content; and (3) they enable average citizens to contribute to problem solving.
William D. Eggers (The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems)
Numbers alone tell the story. Inc Magazine averages around 30 million page views per month. Medium, a social writing platform, has somewhere around 30 million users—and Quora is about 10x the size of Medium, with 300 million users. Side by side, my Inc column never once outperformed my exposure on Quora or Medium. A really great month writing for Inc Magazine, I’d bring in 300,000 views. On Medium though, 300,000 views in a month was considered average. And between 2014 and 2018 on Quora, 300,000 views was considered a monumental failure. I consistently averaged over a million. Even still today, my Inc Magazine reports tell me my 409 columns continue to generate around 80,000 views per month, passively. Meanwhile, my content on Medium and Quora together generates between 500,000 and 1,000,000 views per month passively. Publications “seem” big, but in reality, their distribution is rather small.
Nicolas Cole (The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention)
Isabella Di Fabio Website If you are designing a website and want more visitors, we recommend that you continue to explore tips that you can use when creating a website. If you have any tips for writing website content for your website or other types of content, please feel free to share them with us. Isabella Secret Story telling of Optimize a Website - This allows you to optimize your articles with the appropriate keywords that can attract visitors to your website. SEO best practices that help your readers find more great content by linking to specific words and phrases. So when you write content for your websites, use SEO best practices to help you improve your page rank and key keywords. If you follow the steps above, you can learn how to write web page content that will attract readers and search engines, generate revenue and ensure that your pages do everything they can to help you grow your business. These five steps give you a solid foundation on which to grow your website, no matter what type of website you create. Before you write a word about content for your websites, you know what content you are writing and How will it work for you? Isabella Di Fabio Be aware that your company owns the rights to all content on its website, including the content on your website. To be clear, your site is not protected by copyright, and you cannot copyright any of the contents of the site that includes the pages, images, videos, links, text, audio and video content of your site. You need to ask yourself how differentiating content should be, who created it, and how you know if it really makes a significant contribution to your website. Your website should generate content without trying to guess what might go down well in search engines. Feed the real interest in your topic from the readers of your website to the topic and control the traffic on this topic. Isabella Di Fabio Secret Story of Web Design - In other words, write content that answers questions, explain how you can do something for your readers, and provide the quality information you want. It's one thing to create content optimized for search engine bots, but it's another to write it in a way that makes Google search more valuable. Create content that users actually want to read and create it in the best possible quality. When you learn how to write content on your website, you want to consider all the ways you can encourage the reader to become active on the site.
Isabella Di Fabio