User Centric Quotes

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The information technology revolution was not brought about only by the miniaturization of technologies. This was a transition from a supplier-centric, centralized information model to a user-centric, participatory information model.
Tony Seba (Clean Disruption of Energy and Transportation: How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030)
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and services-both firms and individual consumers-are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay
Eric von Hippel (Democratizing Innovation)
great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual
Eric von Hippel (Democratizing Innovation)
strongest reasons early adopters of Linux chose it over, say, Windows NT was the powerful command line interface which made the “difficult tasks possible.” What This Book Is About This book is a broad overview of “living” on the Linux command line. Unlike some books that concentrate on just a single program, such as the shell program, bash, this book will try to convey how to get along with the command line interface in a larger sense. How does it all work? What can it do? What's the best way to use it? This is not a book about Linux system administration. While any serious discussion of the command line will invariably lead to system administration topics, this book only touches on a few administration issues. It will, however, prepare the reader for additional study by providing a solid foundation in the use of the command line, an essential tool for any serious system administration task. This book is very Linux-centric. Many other books try to broaden their appeal by including other platforms such as generic Unix and OS X. In doing so, they “water down” their content to feature only general topics. This book, on the other hand, only covers contemporary Linux distributions. Ninety-five percent of the content is useful for users of other Unix-like systems, but this book is highly
Anonymous
manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often
Eric von Hippel (Democratizing Innovation)
manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual users do not have to develop everything they need on their
Eric von Hippel (Democratizing Innovation)
offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual users do not have to develop everything they need on their
Eric von Hippel (Democratizing Innovation)
In this book I explain in detail how the emerging process of user-centric, democratized innovation works. I also explain how innovation by users provides a very necessary complement to and feedstock for manufacturer innovation.
Eric von Hippel (Democratizing Innovation)
In this book I explain in detail how the emerging process of user-centric, democratized innovation works. I also explain how innovation by users provides a very necessary complement to and feedstock for manufacturer innovation. The ongoing shift of
Eric von Hippel (Democratizing Innovation)
The user-centered innovation process just illustrated is in sharp contrast to the traditional model, in which products and services are developed by manufacturers in a closed way, the manufacturers using patents, copyrights, and other protections to prevent imitators from free riding on their innovation investments. In this traditional model, a user's only role is to have needs, which manufacturers then identify and fill by designing and producing new products. The manufacturer-centric model does fit some fields and conditions. However, a growing body of empirical work shows that users are the
Eric von Hippel (Democratizing Innovation)
users of products and services-both firms and individual consumers-are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the
Eric von Hippel (Democratizing Innovation)
editor and edited my first book in a wonderful way. For this book, however, time devoted to bringing up the children made a renewed editorial collaboration impossible. I hope the reader will not suffer unduly as a consequence! My children Christiana Dagmar and Eric James have watched me work on the book—indeed they could not avoid it as I often write at home. I hope they have been drawing the lesson that academic research can be really fun. Certainly, that is the lesson I drew from my father, Arthur von Hippel. He wrote his books in his study upstairs when I was a child and would often come down to the kitchen for a cup of coffee. In transit, he would throw up his hands and say, to no one in particular, “Why do I choose to work on such difficult problems?” And then he would look deeply happy. Dad, I noticed the smile! Finally my warmest thanks to my MIT colleagues and students and also to MIT as an institution. MIT is a really inspiring place to work and learn from others. We all understand the requirements for good research and learning, and we all strive to contribute to a very supportive academic environment. And, of course, new people are always showing up with new and interesting ideas, so fun and learning are always being renewed! Democratizing Innovation 1  Introduction and Overview When I say that innovation is being democratized, I mean that users of products and services—both firms and individual consumers—are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual
Eric von Hippel (Democratizing Innovation)
say that innovation is being democratized, I mean that users of products and services-both firms and individual consumers-are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation
Eric von Hippel (Democratizing Innovation)
When I say that innovation is being democratized, I mean that users of products and services-both firms and individual consumers-are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want,
Eric von Hippel (Democratizing Innovation)
When I say that innovation is being democratized, I mean that users of products and services-both firms and individual consumers-are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual users do not have to develop everything they need on
Eric von Hippel (Democratizing Innovation)
user-developed innovations for the high-performance sport. The user-centered innovation process just illustrated is in sharp contrast to the traditional model, in which products and services are developed by manufacturers in a closed way, the manufacturers using patents, copyrights, and other protections to prevent imitators from free riding on their innovation investments. In this traditional model, a user's only role is to have needs, which manufacturers then identify and fill by designing and producing new products. The manufacturer-centric model does fit some fields and conditions. However, a growing body of empirical work shows that users are the first to develop many and perhaps most new industrial and consumer products. Further, the contribution of users is growing steadily larger as a result of continuing advances in computer and communications capabilities. In this book I explain in detail how the emerging process of user-centric, democratized innovation works. I also explain how innovation by users provides a very necessary complement to and feedstock for manufacturer innovation. The ongoing shift of innovation to users has some very attractive qualities. It is becoming progressively easier for many users to get precisely what they
Eric von Hippel (Democratizing Innovation)
Requirements elicitation typically takes either a usage-centric or a product-centric approach, although other strategies also are possible. The usage-centric strategy emphasizes understanding and exploring user goals to derive the necessary system functionality. The product-centric approach focuses on defining features that you expect will lead to marketplace or business success. A risk with product-centric strategies is that you might implement features that don’t get used much, even if they seemed like a good idea at the time. We recommend understanding business objectives and user goals first, then using that insight to determine the appropriate product features and characteristics.
Karl Wiegers (Software Requirements)
for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual
Eric von Hippel (Democratizing Innovation)
Why are so many designers “usability blind”? If you’re a sadist with a technical bent, you will enjoy running usability tests. During tests, we see users caught in wild-goose chases, scratching their heads, and sometimes swearing or even hitting their keyboards. Why do marketers make websites that cause people to punch peripherals? Because marketers are afflicted with the curse of knowledge, a cognitive bias that makes it extremely difficult to think about a problem from the perspective of someone who’s less informed. Marketers spend so long looking at their own websites, they can’t imagine what it would be like to see the website for the first time. As a result, the website’s users appear to be stupid. It’s a compelling illusion. But look at it another way: Our users desired something. We created a website to satisfy that desire. And our users still can’t get what they desire. Now who’s stupid? How can you overcome the curse of knowledge? Design your processes for what you perceive to be a busy, lazy, drunk, amnesiac idiot—what lawyers call a “moron in a hurry” (really). Even geniuses with time on their hands will be grateful that you did.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Regardless of how your designs were created, InVision and Marvel allow you to easily turn them into functional prototype websites. With InVision, you upload your page designs, and then link them together to make the website navigable. Then, you can carry out user tests on what, to the users, appears to be a real website, even though it hasn’t seen a smidgen of code. InVision also allows other people to give written feedback on your work-in-progress designs. You upload your designs, and then invite others to annotate them with whatever type of feedback you desire. Notable has similar functionality. Alternatives include Firefly and BugHerd. The Composite app connects to Photoshop files, turning them into clickable prototypes. To gather feedback on your work-in-progress videos, you can use Frame.io, a fantastic web-based platform. Alternatives include Wipster, Symu, Vidhub, and Kollaborate. Such services provide great benefits; it’s hard to gather and record such feedback even when everyone’s in the same room. Optimal Workshop provides several tools (OptimalSort, Treejack, and Chalkmark) to help you optimize your website’s navigation and information architecture. The tools are described in our article about card sorting. Alternatives for card sorting include SimpleCardSort, UsabiliTEST, and Xsort.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
If you have economies of scale, penetration pricing often works best Would your business benefit from economies of scale? (Most web businesses do.) If so, your ideal pricing strategy may be penetration pricing—charging a low price, basing your financial model on eventually reaching market-dominating economies of scale. Supply-side economies of scale mean that your profit margins increase the more you sell, because as you sell more, your cost of sales (unit costs) usually becomes lower, and your fixed costs become a smaller fraction of your overall costs. Demand-side economies of scale mean that the more customers you get, the more value each customer gets from your service, for the following reasons. You may benefit from having a network of customers. For example, if a phone system had only two users, only one type of call could be made (one between User A and User B). If it had three users, then three types of call could be made (A–B, B–C and A-C). If it had twelve users, sixty-six different types of calls could be made. The overall value of a phone system to its users is roughly proportional to the square of the number of users. You may benefit from there being a market of complementary products and services. The project-management web app Basecamp has many integrations, which it promotes on its website. At the bottom of the page, Basecamp shows off how quickly it’s acquiring new users, to persuade other companies to add integrations. You may benefit from having a bigger knowledge base, more forums, or more trained users. The ecosystem of knowledge around a product can be valuable in itself. WordPress grows because it’s easy to find a WordPress developer and it’s easy for those developers to find answers to their questions. You may benefit from the perception that yours is the standard. Users are aware of the value of choosing the ultimate winner—especially when they have to invest time and resources into using your company—so they will be attracted by the perception that you’ll win.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Part of the process is Apple’s overall corporate strategy: What markets does it target, and how does it target them? Part of it is keeping abreast of new technology developments and being receptive to new ideas, especially outside the company. Part of it is about being creative, and always learning. Part of it is about being flexible, and a willingness to ditch long-held notions. Part of it is about being customer-centric. And a lot of it is trying to find the simplest, most elegant solution through an iterative, generate-and-test design process. Innovation at Apple is largely about shaping technology to the customer’s needs, not trying to force the user to adapt to the technology.
Leander Kahney (Inside Steve's Brain)
Tools for click-mapping We often use Crazy Egg, Hotjar, and Clicktale, and several A/B testing tools that include similar functionality. Alternatives include Fullstory, Inspectlet, Decibel Insight, Jaco, Lucky Orange, MouseStats, Ptengine, and userTrack.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Who will learn the best lessons from the past decade’s fintech revolution? The innovations in financial services haven’t just been a consequence of the iPhone and the App Store, of high-speed downloads and always-online connections. They have also been a consequence of new kinds of thinking—thinking that prioritizes transparency, democratization of access, a frictionless and customer-centric user experience, and an evolving understanding of the role of a brand in that experience. There is no going back. What remains to be seen is, who will lead us forward?
Dan P. Simon (The Money Hackers: How a Group of Misfits Took on Wall Street and Changed Finance Forever)
Design thinking is an infinite process of user-centric innovation that comes from a designer’s perspective and toolset and unleashes creativity to help achieve targeted goals.
Emmanuel Apetsi
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An important milestone in the history of web design has been the birth of MySpace and Facebook and the advent of social networks, at the beginning of the 21st century. The websites began to adapt to this new level of interactivity, and companies finally understood the importance of placing their users at the centre of the web experience. If, up until that moment, designers and coders used to create aesthetically pleasing interfaces based merely on their clients’ requests, they then started moving to a more user-centric approach. Web research began to focus more and more on the study of websites usability, navigation fluidity and on the easiness of interaction.
Simone Puorto
Just a few years ago the left-cyberutopians claimed that ‘the disgust had become a network’ and that establishment old media could no longer control politics, that the new public sphere was going to be based on leaderless user-generated social media. This network has indeed arrived, but it has helped to take the right, not the left, to power. Those on the left who fetishized the spontaneous leaderless Internet-centric network, declaring all other forms of doing politics old hat, failed to realize that the leaderless form actually told us little about the philosophical, moral or conceptual content of the movements involved. Into the vacuum of ‘leaderlessness’ almost anything could appear. No matter how networked, ‘transgressive’, social media savvy or non-hierarchical a movement may be, it is the content of its ideas that matter just as much as at any point in history, as Evgeny Morozov cautioned at the time. The online environment has undoubtedly allowed fringe ideas and movements to grow rapidly in influence and while these were left leaning it was tempting for politically sympathetic commentators to see it as a shiny new seductive shortcut to transcending our ‘end of history’. What we’ve since witnessed instead is that this leaderless formation can express just about any ideology even, strange as it may seem, that of the far right.
Angela Nagle (Kill All Normies: Online Culture Wars From 4Chan and Tumblr to Trump and the Alt-Right)
But the company had a lengthy review process for any changes to core products because those changes “forked” the code and made it more difficult to maintain. Google and other Silicon Valley companies tried hard to avoid that, believing that the elegant products coming out of the Silicon Valley headquarters should be good enough for users around the globe. I fought for months to get this change made and eventually prevailed, but in the meantime Baidu had won over more users with its China-centric product offering.
Kai-Fu Lee (AI Superpowers: China, Silicon Valley, and the New World Order)
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