Urgent Vs Important Quotes

There is only one way to bridge the perceived gap between a person and his or her greatest dreams, and that is to begin.

Just because it says URGENT doesn’t necessarily mean it’s important.

We use OKRs to plan what people are going to produce, track their progress vs. plan, and coordinate priorities and milestones between people and teams. We also use OKRs to help people stay focused on the most important goals, and help them avoid being distracted by urgent but less important goals.

Not an “Issue,” a Frame” “The link between challenging corruption and lowering emissions is just one example of how the climate emergency could—by virtue of its urgency and the fact that it impacts, well, everyone on earth—breathe new life into a political goal for which there is already a great deal of public support. The same holds true for many of the other issues discussed so far—from raising taxes on the rich to blocking harmful new trade deals to reinvesting in the public sphere. But before those kinds of alliances can be built, some very bad habits will need to be abandoned. Environmentalists have a long history of behaving as if no issue is more important than the Big One—why, some wonder (too often out loud), is everyone wasting their time worrying about women’s rights… when it’s blindingly obvious that none of this matters if the planet decides to start ejecting us for poor behavior? When the first Earth Day was declared in 1970, one of the movement’s leaders, Democratic senator Gaylord Nelson, declared that the environmental crisis made “Vietnam, nuclear war, hunger, decaying cities, and all other major problems one could name . . . relatively insignificant by comparison.” Which helps explains why the great radical journalist I. F. Stone described Earth Day as “a gigantic snowjob” that was using “rock and roll, idealism and non-inflammatory social issues to turn the youth off from more urgent concerns which might really threaten our power structure. They were both wrong. The environmental crisis—if conceived sufficiently broadly—neither trumps nor distracts from our most pressing political and economic causes: it supercharges each one of them with existential urgency.

In short, the exorbitant cost of housing is now one of the most important reasons for the stagnation of living standards across North America and Western Europe. If defeating populism hinges in part on making citizens more optimistic about the future, a radical reorientation of housing policy is urgently needed.

Some people are so busy dealing with urgent matters that they fail to address the important ones.