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We didn’t like hearing our names called in last place; we’re going to use that humiliation to push ourselves,” we said. “As amazing as the restaurants in the top ten are, we could be just as good, if not better. We want to be number one.” It was a tremendous risk to articulate that dream out loud. When you set a goal for your team and fail to achieve it, you run the risk of damaging morale—and this was a particularly audacious benchmark, given that slipping a single spot would mean falling off the list entirely. But the engine behind that bold statement was another quote, this one by Jay-Z: “I believe you can speak things into existence.” I know this for sure: if you don’t have the courage to state a goal out loud, you’ll never achieve it.
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Will Guidara (Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect)