“
For fifty years, the federal government had regulated where airlines could fly and what they could charge, down to the tiniest details: the price of a cocktail, the rental cost of a movie headset. Suddenly removing these restrictions unleashed a tidal wave of S-type loonshots, small shifts in strategy. Those changes were not glamorous. They were kind of nerdy: a frequent flier program, a new system of flying through hubs rather than flying direct, a computerized reservation system for travel agents. P-type loonshots—jet engines, jumbo planes—make headlines. Small changes in strategy are barely noticed. Deregulation, for a brief moment, let the faint, hidden light from S-type loonshots shine through.
”
”
Safi Bahcall (Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries)