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And when Kaitlin Durkosh on the Uber New York team had the brilliant idea of making “de Blasio” one of the options on the app (next to Uber Black, UberX, UberXL, etc.), we had a way to capture people and mobilize them. (If you chose the de Blasio option, you were told there was a twenty-five-minute wait time, we explained the problem, and then asked people to email and tweet at their councilmembers to tell them to oppose the bill. In a week, over 250,000 did.)
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