Typography Quotes

Typography is the craft of endowing human language with a durable visual form.

Every page should explode, either because of its staggering absurdity, the enthusiasm of its principles, or its typography.

To muse for long unwearied hours with my attention riveted to some frivolous device upon the margin, or in the typography of a book — to become absorbed for the better part of a summer's day in a quaint shadow falling aslant upon the tapestry, or upon the floor — to lose myself for an entire night in watching the steady flame of a lamp, or the embers of a fire — to dream away whole days over the perfume of a flower — to repeat monotonously some common word, until the sound, by dint of frequent repetition, ceased to convey any idea whatever to the mind — to lose all sense of motion or physical existence in a state of absolute bodily quiescence long and obstinately persevered in — Such were a few of the most common and least pernicious vagaries induced by a condition of the mental faculties, not, indeed, altogether unparalleled, but certainly bidding defiance to any thing like analysis or explanation.

Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration

Type is a beautiful group of letters, not a group of beautiful letters.

I love bookshelves, and stacks of books, spines, typography, and the feel of pages between my fingertips. I love bookmarks, and old bindings, and stars in margins next to beautiful passages. I love exuberant underlinings that recall to me a swoon of language-love from a long-ago reading, something I hoped to remember. I love book plates, and inscriptions in gifts from loved ones, I love author signatures, and I love books sitting around reminding me of them, being present in my life, being. I love books. Not just for what they contain. I love them as objects too, as ever-present reminders of what they contain, and because they are beautiful. They are one of my favorite things in life, really at the tiptop of the list, easily my favorite inanimate things in existence, and ... I am just not cottoning on to this idea of making them ... not exist anymore. Making them cease to take up space in the world, in my life? No, please do not take away the physical reality of my books.

Figures are the most shocking things in the world. The prettiest little squiggles of black looked at in the right light and yet consider the blow they can give you upon the heart.

I wanted to make people aware of libraries as an ecosystem that are threatened in the same way as coral reefs. There's a kind of serendipity that occurs in a library that never happens online. Browsing a stack is a unique experience: that feeling of being attracted by a book, by its cover or typography. What makes me melancholy is the thought of books disappearing from libraries.

television’s way of knowing is uncompromisingly hostile to typography’s way of knowing; that television’s conversations promote incoherence and triviality; that the phrase “serious television” is a contradiction in terms; and that television speaks in only one persistent voice—the voice of entertainment

The house was a vast labyrinth of books. Volumes were stacked from floor to ceiling on every wall, dark, crackling, redolent of leather bindings, smooth to the touch, with their gold titles and translucent gilt-edged pages and delicate typography.

Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place, or product.

You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work.

In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.

Typefaces are to the written word what different dialects are to different languages.

Aesthetic enthusiasm. Perception of beauty in the external world, or, on the other hand, in words and their right arrangement. Pleasure in the impact of one sound on another, in the firmness of good prose or the rhythm of a good story. Desire to share an experience which one feels is valuable and ought not to be missed. The aesthetic motive is very feeble in a lot of writers, but even a pamphleteer or writer of textbooks will have pet words and phrases which appeal to him for non-utilitarian reasons; or he may feel strongly about typography, width of margins, etc. Above the level of a railway guide, no book is quite free from aesthetic considerations.

A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lower case would steal sheep as well .

Exposition is a mode of thought, a method of learning, and a means of expression. Almost all of the characteristics we associate with mature discourse were amplified by typography, which has the strongest possible bias toward exposition: a sophisticated ability to think conceptually, deductively and sequentially; a high valuation of reason and order; an abhorrence of contradiction; a large capacity for detachment and objectivity; and a tolerance for delayed response.

Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.

There were voices on the other side—eldritch voices, the sort of voices that mere typography will remain totally unable to convey until someone can make a linotype machine with echo-reverb and, possibly, a typeface that looks like something said by a slug.

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.

I do not think of type as something that should be readable. It should be beautiful.

Like I said, everything’s a treasure to somebody. But a lot of times, you can’t find that somebody.” That’s depressing. If these little objects, so significant to the history of printing and typography and human communication, were lost in a giant storage unit … what chance do any of us have?

Typography is what communication looks like. There is beauty in the language and beauty in the way it is presented.

Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.

The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate. I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor. It would be an exaggeration to say that ours is a hostile relationship. I live, let myself go on living, so that Borges may contrive his literature, and this literature justifies me. It is no effort for me to confess that he has achieved some valid pages, but those pages cannot save me, perhaps because what is good belongs to no one, not even to him, but rather to the language and to tradition. Besides I am destined to perish, definitively, and only some instant of myself can survive in him. Little by little, I am giving over everything to him, though I am quite aware of his perverse custom of falsifying and magnifying things. Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone, and the tiger a tiger. I shall remain in Borges, not in myself (if it is true that I am someone), but I recognize myself less in his books than in many others or in the laborious strumming of a guitar. Years ago I tried to free myself from him and went from the mythologies of the suburbs to the games with time and infinity, but those games belong to Borges now and I shall have to imagine other things. Thus my life is a flight and I lose everything and everything belongs to oblivion, or to him. I do not know which of us has written this page.

We may say then that the contribution of the telegraph to public discourse was to dignify irrelevance and amplify impotence. But this was not all: Telegraphy also made public discourse essentially incoherent. It brought into being a world of broken time and broken attention, to use Lewis Mumford's phrase. The principle strength of the telegraph was its capacity to move information, not collect it, explain it or analyze it. In this respect, telegraphy was the exact opposite of typography.

Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can distract your reader and undermine your message.

I have little interest in illustration, which lacks a kind of transcendental quality. It is too literal. I find typography more straightforward, conceptual, and appealing, with its strict geometric vocabulary. There is a bridge between typographic design and fine art, especially since typography possesses a complex subtlety. The idea, the method, and the honesty in expression are central to a designer who works with type.

Times New Roman is not a font choice so much as the absence of a font choice, like the blackness of deep space is not a color.

A plain circular bullet is widely disdained for its banality.

Perfectly following a list of punctuation rules may grant me some kinds of power, but it won’t grant me love. Love doesn’t come from a list of rules—it emerges from the spaces between us, when we pay attention to each other and care about the effect that we have on each other. When we learn to write in ways that communicate our tone of voice, not just our mastery of rules, we learn to see writing not as a way of asserting our intellectual superiority, but as a way of listening to each other better. We learn to write not for power, but for love. But for all the subtle vocal modulations that typography can express, we’re not just voices. We still need a way to convey the messages that we send with the rest of our bodies.

The line-by-line, sequential, continuous form of the printed page slowly began to lose its resonance as a metaphor of how knowledge was to be acquired and how the world was to be understood. "Knowing" the facts took on a new meaning, for it did not imply that one understood implications, background, or connections. Telegraphic discourse permitted no time for historical perspectives and gave no priority to the qualitative. To the telegraph, intelligence meant knowing of lots of things, not knowing about them.

First-line indents and space between paragraphs have the same relationship as belts and suspenders. You only need one to get the job done. Using both is a mistake.

The Kadetskys were atheists—“lowercase a,” her father always said, afraid that deification could slip into a nuance of typography.

Helvetica is good for typographers who do not know what to say.

Modernist typography is held to be an incursion of artists blundering into the quiet preserves of book-printing and there violating the wisdom of tradition and convention.

Type and typography—what you do and how you do it—are both science and art.

Typography is the use of type to advocate, communicate, celebrate, edu- cate, elaborate, illuminate, and disseminate. Along the way, the words and pages become art.

Embossed letters represent the topography of typography.

Typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn.

Markkula and some others could never quite appreciate Jobs’s obsession with typography.

Visual communication of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose.

Typography’s really white, you know. It’s not even black, in a sense. It is the space between the blacks that really makes it. In a sense, it’s like music—it’s not the notes; it’s the space you put between the notes that makes the music.

Did I read The New Yorker? This question had a dangerous urgency. It wasn't any one writer or article he was worried about, but the font. The meaning embedded, at a preconscious level, by the look of the magazine; the seal, as he described it, that the typography and layout put on dialectical thought. According to Perkus, to read The New Yorker was to find that you always already agreed, not with The New Yorker but, much more dismayingly, with yourself. I tried hard to understand. Apparently here was the paranoia Susan Eldred had warned me of: The New Yorker's font was controlling, perhaps assailing, Perkus Tooth's mind. To defend himself he frequently retyped their articles and printed them out in simple Courier, an attempt to dissolve the magazine's oppressive context. Once I'd enter his apartment to find him on his carpet with a pair of scissors, furiously slicing up and rearranging an issue of the magazine, trying to shatter its spell on his brain.

Book, when I close you life itself opens. I hear broken screams in the harbor. The copper slugs cross the sandy areas, descending to Tocopilla. It is night. Between the islands our ocean palpitates with fish. It touches the feet, the thighs, the chalky ribs of my homeland. Night touches the shoreline and rises while singing at daybreak like a guitar awakening. I feel the irresistible force of the ocean's call. I am called by the wind, and called by Rodriguez, José Antonio, I received a telegram from the "Mina" worker's union and the one I love (I won't tell you her name) waits for me in Bucalemu. Book, you haven't been able to enwrap me, you haven't covered me with typography, with celestial impressions, you haven't been able to trap my eyes between covers, I leave you so I can populate groves with the hoarse family of my song, to work burning metals or to eat grilled meat at the fireside in the mountains. I love books that are explorers, books with forest and snow, depth and sky, but I despise the book of spiders that employs thought to weave its venomous wires to trap the young and unsuspecting fly. Book, free me. I don't want to be entombed like a volume, I don't come from a tome, my poems don't eat poems, they devour passionate events, they're nurtured by the open air and fed by the earth and by men. Book, let me wander the road with dust in my low shoes and without mythology: go back to the library while I go into the streets. I've learned to take life from life, to love after a single kiss, and I didn't teach anything to anyone except what I myself lived, what I shared with other men, what I fought along with them: what I expressed from all of us in my song.

I believe that design must be integrally wedded to editorial content. Some people read images, others read words, but most of us read both. So the overall design, art, photography, text, and sometimes even the typography should be, in the best of cases, considered “content.” Hence the art director’s content must complement the editor’s content.

It wasn’t any one writer or article he was worried about, but the font. The meaning embedded, at a preconscious level, by the look of the magazine; the seal, as he described it, that the typography and layout put on dialectical thought. According to Perkus, to read the New Yorker was to find that you always already agreed, not with the New Yorker but, much more dismayingly, with yourself. I tried hard to understand. Apparently here was the paranoia Susan Eldred had warned me of: the New Yorker’s font was controlling, perhaps attacking, Perkus Tooth’s mind. To defend himself he frequently retyped their articles and printed them out in simple Courier, an attempt to dissolve the magazine’s oppressive context.

We have elected to order manufacture upon inhuman lines; why should we ask for humanity in the product?

IS GOD THE NEGATIVE SPACE IN THE UNIVERSE? THE DESIGN OF THE UNIVERSE USED A LOT OF NEGATIVE SPACE

The soul of the ordinary man and woman is full of good will; but good sense, logical intelligence, is too rare.

The alphabet (and its extension into typography) made possible the spread of the power that is knowledge, and shattered the bonds of tribal man, thus exploding him into an agglomeration of individuals. Electric writing and speed pour upon him, instantaneously and continuously, the concerns of all other men. He becomes tribal once more. The human family becomes one tribe again.

In French printer's jargon, cliche (which mimicked the sound of a mold striking molten metal) was a synonym for stereotype, which in turn evolved from the Greek for "solid impression." A stereotype was a printing plate that duplicated typography and that was used by the printer in lieu of the original. So a cliche is a word or phrase used over and over again in lieu of the original.

Among them was a calligraphy class that appealed to him after he saw posters on campus that were beautifully drawn. “I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

I am a lifelong lover of form–content interplay, and this book is no exception. As with several of my previous books, I have had the chance to typeset it down to the finest level of detail, and my quest for visual elegance on each page has had countless repercussions on how I phrase my ideas. To some this may sound like the tail wagging the dog, but I think that attention to form improves anyone’s writing. I hope that reading this book not only is stimulating intellectually but also is a pleasant visual experience.

As a bonus, Rand agreed to design a personal calling card for Jobs. He came up with a colorful type treatment, which Jobs liked, but they ended up having a lengthy and heated disagreement about the placement of the period after the “P” in Steven P. Jobs. Rand had placed the period to the right of the “P.”, as it would appear if set in lead type. Steve preferred the period to be nudged to the left, under the curve of the “P.”, as is possible with digital typography. “It was a fairly large argument about something relatively small,” Susan Kare recalled. On this one Jobs prevailed. In

Most people will likely encounter Ingeborg’s showy Display variants: the decorative fill and shadow of Block, and the buxom swashes of Fat Italic. These are indeed finely crafted crowd-pleasers, but the typeface’s more important contribution to typography is in the text weights. Michael Hochleitner managed to comfortably combine the neoclassical glamour of Didones, the readability of other Rational typefaces like the Scotch Romans, and the sturdiness of a slab serif. The result is a very original design that is both beautiful and practical. Good for: Books. Magazines. Substance and style.

The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate; I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor. It would be an exaggeration to say that ours is a hostile relationship; I live, let myself go on living, so that Borges may contrive his literature, and this literature justifies me. It is no effort for me to confess that he has achieved some valid pages, but those pages cannot save me, perhaps because what is good belongs to no one, not even to him, but rather to the language and to tradition. Besides, I am destined to perish, definitively, and only some instant of myself can survive in him. Little by little, I am giving over everything to him, though I am quite aware of his perverse custom of falsifying and magnifying things. Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone and the tiger a tiger. I shall remain in Borges, not in myself (if it is true that I am someone), but I recognize myself less in his books than in many others or in the laborious strumming of a guitar. Years ago I tried to free myself from him and went from the mythologies of the suburbs to the games with time and infinity, but those games belong to Borges now and I shall have to imagine other things. Thus my life is a flight and I lose everything and everything belongs to oblivion, or to him. I do not know which of us has written this page.

The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate; I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor. It would be an exaggeration to say that ours is a hostile relationship; I live, let myself go on living, so that Borges may contrive his literature, and this literature justifies me. It is no effort for me to confess that he has achieved some valid pages, but those pages cannot save me, perhaps because what is good belongs to no one, not even to him, but rather to the language and to tradition. Besides, I am destined to perish, definitively, and only some instant of myself can survive in him. Little by little, I am giving over everything to him, though I am quite aware of his perverse custom of falsifying and magnifying things. Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone and the tiger a tiger. I shall remain in Borges, not in myself (if it is true that I am someone), but I recognize myself less in his books than in many others or in the laborious strumming of a guitar. Years ago I tried to free myself from him and went from the mythologies of the suburbs to the games with time and infinity, but those games belong to Borges now and I shall have to imagine other things. Thus my life is a flight and I lose everything and everything belongs to oblivion, or to him. I do not know which of us has written this page.

One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface came onto the market, my colleague could only have made half of his selection. It seems to me that this proves the case for continuing to design new typefaces.

What is WordPress? WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress. WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time. There are thousands of plugins and themes available to transform your site into almost anything you can imagine. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. You can download and install a software script called WordPress from wordpress.org. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a servicecalled WordPress.com. WordPress users may install and switch between different themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML and Cascading Style Sheets (CSS). Themes: WordPress is definitely the world’s most popular CMS. The script is in its roots more of a blog than a typical CMS. For a while now it’s been modernized and it got thousands of plugins, what made it more CMS-like. WordPress does not require PHP nor HTML knowledge unlinke Drupal, Joomla or Typo3. A preinstalled plugin and template function allows them to be installed very easily. All you need to do is to choose a plugin or a template and click on it to install. It’s good choice for beginners. Plugins: WordPress’s plugin architecture allows users to extend the features and functionality of a website or blog. WordPress has over 40,501 plugins available. Each of which offers custom functions and features enabling users to tailor their sites to their specific needs. WordPress menu management has extended functionalities that can be modified to include categories, pages, etc. If you like this post then please share and like this post. To learn more About website design in wordpress You can visit @ tririd.com Call us @ 8980010210

However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.

There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).

Logograms pose a more difficult question. An increasing number of persons and institutions, from archy and mehitabel to PostScript and TrueType, come to the typographer in search of special treatment.In earlier days it was kings and deities whose agents demanded that their names be written in a larger size or set in a specially ornate typeface; not it is business firms and mass-market products demanding an extra helping of capitals, or a proprietary face, and poets pleading, by contrast, to be left entirely in the vernacular lower case. But type is visible speech, in which gods and men, saints and sinners, poets and business executives are treated fundamentally alike . Typographers, in keeping with the virtue of their trade, honor the stewardship of texts and implicitly oppose private ownership of words.

Color is something that cannot be defined by era, style or artistic trends. Thus it always has the power to speak in personal or emotional ways. Whereas typography, layouts, and other graphic elements are tools that already exist in our cultural or artistic experiences, color has its own message and expressivity, in and of itself, and it can bring this to a brand. From a marketing perspective, color is an important means for relaying the message of a brand in a more nuanced and subtle way.

The only way to reform modern lettering is to abolish it.

It’s our human right to be crappy at something and still enjoy it! Yes I’m using Comic Sans. Because even though it’s the butt of every typography joke, I still enjoy its whimsicality!

typography

Druk, odbicie, to w istocie wgłębienie uzyskane za pomocą nacisku; dzieje drukarstwa, to historia zanikania tych wgłębień.

W obu światach prawdą jest, że jeśli szukasz dobra i prawdy, piękno znajdzie się samo. Piękno, które potrafi wytworzyć industrializm, to piękno szkieletu; piękno, które promieniuje z ludzkiej pracy, jest pięknem świętości.

W obu światach prawdą jest, że jeśli szukasz dobra i prawdy, piękno znajdzie się samo.

Do you know what demonic metal is?” I said, “I assume it’s heavy metal with a lot of pretentious references to demons. Plus gothic typography, of course.

Poet Ayoade, the first African immigrant to serve as a nuclear missile operator in the United States Air Force, debuts with an inspirational memoir chronicling his childhood in Nigeria and journey to become a doctor and American citizen. Ayoade, who at the age of seven promised his mother “One day, I will take you far away from here,” details his upbringing with an abusive father and the many family tragedies he endured—along with his dedication to creating a different life: “Underground is my unusual journey from childhood poverty to where I am today. How the impossible became a reality.” Readers will be swept into Ayoade’s vivid recollections of his early years, including his strict education, brushes with death, and a strained relationship with his father. He recounts the family’s passion for American movies that made “America seem like the perfect place,” sparking his desire for a better future, and details his decision to become a veterinarian and eventually pursue a career in the U.S. military to ensure the best life for his family (and future generations). Ayoade’s story is moving, particularly his reconciliation with his father and hard-earned American citizenship, and his message that it’s never too late to chase your dreams resonates. That message will evoke strong emotions for readers as Ayoade highlights the importance of hard work and the benefit of a committed support system, alongside his constant “wishing, praying, and fighting to be free from all the sadness and injustice around me”—a theme that echoes through much of the book, including in his acknowledgement that the fear he experienced as a nuclear missile operator was a “cost of this freedom.” Ayoade’s poetry and personal photographs are sprinkled throughout, illuminating his deep love for family and his ultimate belief in liberty as “The reason for it all./ A foundation for a new generation,/ The best gift to any child.” Takeaway: This stirring memoir documents an immigrant’s fight for the American dream. Great for fans of: Ashley C. Ford’s Somebody's Daughter, Maria Hinojosa’s Once I Was You. Production grades Cover: A- Design and typography: A Illustrations: A Editing: A Marketing copy: A

His lifelong interest in graphics and typography was soon joined to an enthusiasm for amateur photography, and when an opportunity developed to use both, he seized it.

De Tocqueville was a highly literate aristocrat who was quite able to be detached from the values and assumptions of typography. That is why he alone understood the grammar of typography. And it is only on those terms, standing aside from any structure or medium, that its principles and lines of force can be discerned. For any medium has the power of imposing its own assumption on the unwary. Prediction and control consist in avoiding this subliminal state of Narcissus trance. But the greatest aid to this end is simply in knowing that the spell can occur immediately upon contact, as in the first bars of a melody.

new visual print culture could take complete hold. The result was that the most important event in English history has never taken place; namely, the English Revolution on the lines of the French Revolution. The American Revolution had no medieval legal institutions to discard or to root out, apart from monarchy. And many have held that the American Presidency has become very much more personal and monarchical than any European monarch ever could be. De Tocqueville’s contrast between England and America is clearly based on the fact of typography and of print culture creating uniformity and continuity. England, he says, has rejected this principle and clung to the dynamic or oral common-law tradition. Hence the discontinuity and unpredictable quality of English culture. The grammar of print cannot help to construe the message of oral and nonwritten culture and institutions.

Although many books define the purpose of typography as enhancing the readability of the written word, one of design's most humane functions is in actuality, to help readers avoid reading.

TẙPФGƦ ДPHЧ vs. Poetry [ḽФw] Typography raises words to art; only poetry distills our heart.

Xerography is electricity invading the world of typography, and it means a total revolution in this old sphere.

The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting. It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. The narrator of this story is Steve Jobs, the legendary CEO of Apple. The story was part of his famous Stanford commencement speech in 2005.[23] It’s a perfect illustration of how passion and purpose drive success, not the crossing of an imaginary finish line in the future. Forget the finish line. It doesn’t exist. Instead, look for passion and purpose directly in front of you. The dots will connect later, I promise—and so does Steve.

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Typography has suffered from the advent of technology,

This torn typography of healed glyphs a stuttered ancient alphabet in skin spells warrior tales of battles lost and gained and homecomings hard won their meaning barely touched with fingertips and gentle lips to give them honor due survivors home to hearth and loving arms far-eyed survivors who hear yet the clash of arms from distant corners of the sky.

A page of a book is like a human face. Look at a page by Hemingway and compare it with Sterne and Marcel Proust. They are different typographical beings. But force upon them those ragged edges, and the influence of the author’s style on the physical aspect of the page, their typographical physiognomy will disappear. No, unjustified setting is a sort of gleichschaltung [enforced conformity] through diversity, a very phoney diversity. Produced methodically by chance. For the comfort of the keyboard, and not for the comfort of the eye.

It’s putting the aesthetic of a design before the function of a design. Those two things need to be in balance. Something can look beautiful and read beautifully but those two things need to be in balance. If a design is in the way of the actual communication, it’s ten times worse.

What a graphic designer tries to do is make sure the typography is emotionally consistent with the brand.

When a machine does a mistake, it’s not a mistake, something is wrong. When human do mistakes, it is a mistake, but nothing wrong.

Alexis de Tocqueville was the first to master the grammar of print and typography. He was thus able to read off the message of coming change in France and America as if he were reading aloud from a text that had been handed to him. In fact, the nineteenth century in France and in America was just such an open book to de Tocqueville because he had learned the grammar of print. So he, also, knew when that grammar did not apply. He was asked why he did not write a book on England, since he knew and admired England. He replied: One would have to have an unusual degree of philosophical folly to believe oneself able to judge England in six months. A year always seemed to me too short a time in which to appreciate the United States properly, and it is much easier to acquire clear and precise notions about the American Union than about Great Britain. In America all laws derive in a sense from the same line of thought. The whole of society, so to speak, is founded upon a single fact; everything springs from a simple principle. One could compare America to a forest pierced by a multitude of straight roads all converging on the same point. One has only to find the center and everything is revealed at a glance. But in England the paths run criss-cross, and it is only by travelling down each one of them that one can build up a picture of the whole.

De Tocqueville’s contrast between England and America is clearly based on the fact of typography and of print culture creating uniformity and continuity. England, he says, has rejected this principle and clung to the dynamic or oral common-law tradition. Hence the discontinuity and unpredictable quality of English culture. The grammar of print cannot help to construe the message of oral and nonwritten culture and institutions. The English aristocracy was properly classified as barbarian by Matthew Arnold because its power and status had nothing to do with literacy or with the cultural forms of typography.

The operation of the money medium in seventeenth century Japan had effects not unlike the operation of typography in the West. The penetration of the money economy, wrote G. B. Sansom (in Japan, Cresset Press, London, 1931) “caused a slow but irresistible revolution, culminating in the breakdown of feudal government and the resumption of intercourse with foreign countries after more than two hundred years of seclusion.” Money has reorganized the sense life of peoples just because it is an extension of our sense lives. This change does not depend upon approval or disapproval of those living in the society.

Interactions should support reading digital text skimming for salience, deep reading for comprehension and evaluation, as well as support for following and evaluating inbound and outbound citations, implicit links and high resolution explicit links. Annotations which ‘live’ in their own dynamic environment, text for thought–and so much more. Interactions should also support sitting under a tree and reading a paper book with beautiful typography and nothing to come between you and the physical paper pages of the document, be it book or paper or whatever else you would like to read. Of course, in due course interactions will include all of those, at once.

Six years is a considerable time in human life, and if it be true that the witty remarks one makes at a dinner party seem peculiarly foolish the next morning, how much more does the enthusiasm of 1930 appear foolish in 1936.

It is my object in the rest of this book to make the epistemology of television visible again. I will try to demonstrate by concrete example that television’s way of knowing is uncompromisingly hostile to typography’s way of knowing; that television’s conversations promote incoherence and triviality; that the phrase “serious television” is a contradiction in terms; and that television speaks in only one persistent voice—the voice of entertainment

look at the kerning. It’s too even.” “The what?” Bethany asks. “Kerning. The spacing between the individual letter forms,” Sandeep explains. “It’s a typography term.” Bethany rolls her eyes as she gets up and heads back to her desk. “You’re such a nerd.” “It’s not nerdy to care about fonts!” Sandeep calls after her. “Typography is an art form.

I will try to demonstrate by concrete example that television's way of knowing is uncompromisingly hostile to typography's way of knowing; that television's conversations promote incoherence and triviality; that the phrase "serious television" is a contradiction in terms; and that television speaks in only one persistent voice-the voice of entertainment.

I was definitely one of those early Apple adopter designers. If it wasn’t for Steve Jobs concentrating on the small nuances of typography and eventually revolutionizing the world of graphic design and printing, I would never have taken a second look at the computer world. Everything he touched turned the design world upside down, sending us all at warp speed into a new generation of creativity. Thank you, Steve.

Logograms pose a more difficult question. An increasing number of persons and institutions, from archy and mehitabel to PostScript and TrueType, come to the the typographer in search of special treatment. In earlier days it was kings and deities whose agents demanded that their names be written in a larger size or set in a specially ornate typeface; now it is business firms and mass-market products demanding an extra helping of capitals, or a proprietary face, and poets pleading, by contrast, to be left entirely in the vernacular lower case. But type is visible speech, in which gods and men, saints and sinners, poets and business executives are treated fundamentally alike. Typographers, in keeping with the virtue of their trade, honor the stewardship of texts and implicitly oppose private ownership of words. … Logotypes and logograms push typography in the direction of hieroglyphics, which tend to be looked at rather than read. They also push it toward the realm of candy and drugs, which tend to provoke dependent responses, and away from the realm of food, which tends to promote autonomous being. Good typography is like bread: ready to be admired, appraised, and dissected before it is consumed.

Holy cow,” he said. “You’re into typography?” Zoe turned to him, her eyes flashing with excitement. “Into it? I love it.” “Me too!” Mike exclaimed. “How has this not come up before?” “I don’t know!” Zoe said. “I was going to try to start a typography club at school last month, but then Ben got wrongfully accused of trying to assassinate the president, and that kind of sucked up all my spare time.… ” “Whoa,” I said. “Hold on. What’s typography?” “The art and technique of arranging and designing type to make written language and numbers more legible, readable, and appealing,” Mike said. “People who study it are called typophiles—although I prefer the term ‘font-natic.’ 

Die Emanzipation vom Oralen (Schrift als Rede) war ein Abstraktionsvorgang, zugleich aber auch ein Vorgang, in dem die Schrift eine bis dahin unbekannte visuell-sinnliche Qualität (Schrift als Bild und Symbol) erhielt, [...]. Damit erreichte die Manuskriptkultur eine auch in ästhetischer Hinsicht bedeutsame Stufe, die sie von der antik-frühmittellterlichen Skriptographie abhebt und gewissermaßen reif machte für die Typographie. Anders formuliert: In diesem neuen Schreiben vollzog sich (lange vor der Erfindung der Drucktechnik) eine "Verschiebung von der Aufzeichnung des Sprechens zur Aufzeichnung von Gedanken, von der Aufzeichnung von Weisheit zur Aufzueichnung von Wissen" bzw. eine Verschiebung "vom 'heiligen Buch' zur 'Buchführung'". Was aufgeschrieben wurde, war immer weniger "Verschriftung" und immer mehr "Verschriftlichung".

The common problem, yours, mine, everyone’s, Is — not to fancy what were fair in life Provided it could be — but, finding first What may be, then find how to make it fair & the word fair can be taken in both senses — it means both beautiful and just.