Tv Ads Quotes

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The paradox of our time in history is that we have taller buildings but shorter tempers, wider Freeways, but narrower viewpoints. We spend more, but have less, we buy more, but enjoy less. We have bigger houses and smaller families, more conveniences, but less time. We have more degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness. We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry, stay up too late, get up too tired, read too little, watch TV too much, and pray too seldom. We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often. We've learned how to make a living, but not a life. We've added years to life not life to years. We've been all the way to the moon and back, but have trouble crossing the street to meet a new neighbor. We conquered outer space but not inner space. We've done larger things, but not better things. We've cleaned up the air, but polluted the soul. We've conquered the atom, but not our prejudice. We write more, but learn less. We plan more, but accomplish less. We've learned to rush, but not to wait. We build more computers to hold more information, to produce more copies than ever, but we communicate less and less. These are the times of fast foods and slow digestion, big men and small character, steep profits and shallow relationships. These are the days of two incomes but more divorce, fancier houses, but broken homes. These are days of quick trips, disposable diapers, throwaway morality, one night stands, overweight bodies, and pills that do everything from cheer, to quiet, to kill. It is a time when there is much in the showroom window and nothing in the stockroom. A time when technology can bring this letter to you, and a time when you can choose either to share this insight, or to just hit delete... Remember, to spend some time with your loved ones, because they are not going to be around forever. Remember, say a kind word to someone who looks up to you in awe, because that little person soon will grow up and leave your side. Remember, to give a warm hug to the one next to you, because that is the only treasure you can give with your heart and it doesn't cost a cent. Remember, to say, "I love you" to your partner and your loved ones, but most of all mean it. A kiss and an embrace will mend hurt when it comes from deep inside of you. Remember to hold hands and cherish the moment for someday that person might not be there again. Give time to love, give time to speak! And give time to share the precious thoughts in your mind.
Bob Moorehead (Words Aptly Spoken)
To attract a lover, you need to craft the perfect Craigslist ad. Here’s mine: Free TV with purchase of potato chips and couch.
Jarod Kintz (This Book is Not for Sale)
I'd heard of Evergreen Care Center before. Cass and I had always made fun of the stupid ads they ran on TV, featuring some dragged-out woman with a limp perm and big, painted-on circles under her eyes, downing vodka and sobbing uncontrollably. "We can't heal you at Evergreen", the very somber voiceover said. "But we can help you to heal yourself." It had become our own running joke, applicable to almost anything. "Hey Cass, "I'd say, "hand me that toothpaste." "Caitlin," she'd say, her voice dark and serious. "I can't hand you the toothpaste. But I CAN help you hand the toothpaste to yourself.
Sarah Dessen (Dreamland)
Shit, it was so damn girly. Next thing you knew, she was going to start crying at TV ads and doing her nails. And getting a frickin' pocketbook.
J.R. Ward (Lover Mine (Black Dagger Brotherhood, #8))
Beauty isn't what you see on TV or in magazine ads or even necessarily in art galleries. It's a lot deeper and a lot simpler than that. It's realizing the goodness of things, it's leaving the world a little better than it was before you got here. It's appreciating the inspiration of the world around you and trying to inspire others.
Charles de Lint (Dreams Underfoot (Newford, #1))
You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.
Jonathan Franzen (Farther Away)
Be very careful of what you allow to infiltrate your consciousness and subconsciousness. When you watch too much television, you'll start to feel inferior from all the commercials hard selling the idea that you're not complete unless you buy their product [...] The ad agencies appeal to your fear of not being wanted or loved. It's the same with the local news. They get you to stay tuned with a constant stream of fear tactics [...] It's as if our culture is addicted to fear and the flat screen is our drug dealer. Don't allow that crap into your head!
RuPaul (Workin' It! Rupaul's Guide to Life, Liberty, and the Pursuit of Style)
I've often been flabbergasted by modern pharmaceutical ads on television. The list of side effects for some maladies often sound worse than the condition they're supposed to treat. Once I even heard "heart failure" listed as a side effect, and I wondered how that happened. Heart failure sounds like a pretty major event to me, and if you're willing to risk heart failure in order to avoid the mild discomfort of some other condition, then may the gods shield you from harm, since you're obviously seeking it out.
Kevin Hearne (Tricked (The Iron Druid Chronicles, #4))
To be a person who sees a political ad on television and takes the statements in it as fact, how can you exist in this world? How is it you're not robbed daily by charlatans who knock at your door?
Curtis Sittenfeld (American Wife)
The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
Jerry Mander (Four Arguments for the Elimination of Television)
Did you know the local tv channels broadcasts your 900 in an endless loop? It's a bunch of video want ads for snowmobiles, then some kind of school crap with Everett Walsh that nobody wants to see over and over,and then you.
Jennifer Echols (The Ex Games)
She begins to feel that the reality show is the university she never attended. Vicarious reality. Emotion without a value-added tax. Movement without danger. Alma finds her reality. She no longer has a reason to put herself at risk and go out into the hostile, degrading world.
Carlos Fuentes (Todas las familias felices)
Usually I spare myself from the news, because if it’s not propaganda, then it’s one threat or another exaggerated to the point of absurdity, or it’s the tragedy of storm-quake-tsunami, of bigotry and oppression misnamed justice, of hatred passed off as righteousness and honor called dishonorable, all jammed in around advertisements in which a gecko sells insurance, a bear sells toilet tissue, a dog sells cars, a gorilla sells investment advisers, a tiger sells cereal, and an elephant sells a drug that will improve your lung capacity, as if no human being in America any longer believes any other human being, but trusts only the recommendations of animals.
Dean Koontz (Deeply Odd (Odd Thomas, #6))
I tried to go to sleep with my headphones still on, but then after a while my mom and dad came in, and my mom grabbed Bluie from the shelf and hugged him to her stomach, and my dad sat down in my desk chair, and without crying he said, 'You are not a grenade, not to us. Thinking about you dying makes us sad, Hazel, but you are not a grenade. You are amazing. You can't know, sweetie, because you've never had a baby become a brilliant young reader with a side interest in horrible television shows, but the joy you bring us is so much greater than the sadness we feel about your illness.' 'Okay,' I said. 'Really,' my dad said. 'I wouldn't bullshit you about this. If you were more trouble than you're worth, we'd just toss you out on the streets.' 'We're not sentimental people,' Mom added, deadpan. 'We'd leave you at an orphanage with a note pinned to your pajamas.
John Green
Why did popular songs always focus on romantic love? Why this preoccupation with first meetings, sad partings, honeyed kisses, heartbreak, when life was also full of children's births and trips to the shore and longtime jokes with friends? Once Maggie had seen on TV where archaeologists had just unearthed a fragment of music from who knows how many centuries B.C., and it was a boys lament for a girl who didn't love him back. Then besides the songs there were the magazine stories and the novels and the movies, even the hair-spray ads and the pantyhose ads. It struck Maggie as disproportionate. Misleading, in fact.
Anne Tyler (Breathing Lessons)
Think about it. Why does one eat a snack? Why is a snack necessary? The answer—and we’ve done a million studies on this—is because our lives are filled with tedium and drudgery and endless toil and we need a tiny blip of pleasure to repel the gathering darkness. Thus, we give ourselves a treat. “But here’s the thing,” Periwinkle continues, his eyes all aglow, “even the things we do to break the routine become routine. Even the things we do to escape the sadness of our lives have themselves become sad. What this ad acknowledges is that you’ve been eating all these snacks and yet you are not happy, and you’ve been watching all these shows and yet you still feel lonely, and you’ve been seeing all this news and yet the world makes no sense, and you’ve been playing all these games and yet the melancholy sinks deeper and deeper into you. How do you escape?” “You buy a new chip.” “You buy a missile-shaped chip! That’s the answer. What this ad does is admit something you already deeply suspect and existentially fear: that consumerism is a failure and you will never find any meaning there no matter how much money you spend. So the great challenge for people like me is to convince people like you that the problem is not systemic. It’s not that snacks leave you feeling empty, it’s that you haven’t found the right snack yet. It’s not that TV turns out to be a poor substitute for human connection, it’s that you haven’t found the right show yet. It’s not that politics are hopelessly bankrupt, it’s that you haven’t found the right politician yet. And this ad just comes right out and says it. I swear to god it’s like playing poker against someone who’s showing his cards and yet still bluffing by force of personality.
Nathan Hill (The Nix)
Medication is an incredibly attractive concept. Not just for the person with depression, or the person running a pharmaceutical firm, but for society as a whole. It underlines the idea we have hammered into us by the hundred thousand TV ads we have seen that everything can be fixed by consuming things.
Matt Haig (Reasons to Stay Alive)
Set out to correct the world's wrongs and you'll almost certainly wind up adding to them. -- from the TV series "Person of Interest", Season 2, episode "Relevance
Amanda Segel Jonathan Nolan
People walk the paths of the gardens below, and the wind sings anthems in the hedges, and the big old cedars at the entrance to the maze creak. Marie-Laure imagines the electromagnetic waves traveling into and out of Michel’s machine, bending around them, just as Etienne used to describe, except now a thousand times more crisscross the air than when he lived - maybe a million times more. Torrents of text conversations, tides of cell conversations, of televisions programs, of e-mails, vast networks of fiber and wire interlaced above and beneath the city, passing through buildings, arcing between transmitters in Metro tunnels, between antennas atop buildings, from lampposts with cellular transmitters in them, commercials for Carrefour and Evian and prebaked toaster pastries flashing into space and back to earth again, I am going to be late and Maybe we should get reservations? and Pick up avocados and What did he say? and ten thousand I miss yous, fifty thousand I love yous, hate mail and appointment reminders and market updates, jewelry ads, coffee ads, furniture ads flying invisibly over the warrens of Paris, over the battlefields and tombs, over the Ardennes, over the Rhine, over Belgium and Denmark, over the scarred and ever-shifting landscape we call nations. And is it so hard to believe that souls might also travel those paths? That her father and Etienne and Madame Manec and the German boy named Werner Pfennig might harry the sky in flocks, like egrets, like terns, like starlings? That great shuttles of souls might fly about, faded but audible if you listen closely enough? They flow above the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through the other side, the air a library and the record of every life lived, every sentence spoken, every word transmitted still reverberating within it. Every hour, she thinks, someone for whom the war was memory falls out of the world. We rise again in the grass. In the flowers. In songs.
Anthony Doerr (All the Light We Cannot See)
In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.
Noam Chomsky (The Kind of Anarchism I Believe in, and What's Wrong with Libertarians)
He was reminded of TV ads for plug-in air fresheners where some woman would stick the little plastic thing in a socket and animated fumes would waft out and everyone would lift their faces, close their eyes, breathe in deeply and go ‘Aaaaaah’. Like they were taking some kind of drug rather than inhaling chemicals.
Charlie Higson (The Dead (The Enemy #2))
For the first time in a long while I was in the mood to accomplish something. I switched off the TV and pulled out the Oriole epilepsy drug ads and spread them over my desk. Then I picked up my red pen and went to work.
Mark SaFranko (No Strings)
We have taller buildings but shorter tempers; wider freeways but narrower viewpoints; we spend more but have less; we buy more but enjoy it less; we have bigger houses and smaller families; more conveniences, yet less time; we have more degrees but less sense; more knowledge but less judgment; more experts, yet more problems; we have more gadgets but less satisfaction; more medicine, yet less wellness; we take more vitamins but see fewer results. We drink too much; smoke too much; spend too recklessly; laugh too little; drive too fast, get too angry quickly; stay up too late; get up too tired; read too seldom; watch TV too much and pray too seldom. We have multiplied our possessions, but reduced our values; we fly in faster planes to arrive there quicker, to do less and return sooner; we sign more contracts only to realize fewer profits; we talk too much; love too seldom, and lie too often. We’ve learned how to make a living, but not a life; we’ve added years to life, not life to years.
Philip Yancey (Vanishing Grace: What Ever Happened to the Good News?)
Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.
Jarod Kintz (At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.)
How you feel after watching something indicates not what you watched but where you are at.
A.D. Posey
What I'm saying is, where have all the real people gone? Where are the recognizably-human beings? Of course, it's silly of me to look them on TV commercials, no one watches ads for their true-to-life portrayals. If the ads were full of real people, they wouldn't be able to sell anything. Which is the point of this rambling column. Real people just don't sell.
Jessica Zafra (Womenagerie and Other Tales from the Front)
My generation was weaned on subliminal advertising, stupid television, slasher movies, insipid grocery-store literature, MTV, VCRs, fast food, infomercials, glossy ads, diet aids, plastic surgery, a pop culture wherein the hyper-cool, blank-eyed supermodel was a hero. This is the intellectual and emotional equivalent of eating nothing but candy bars – you get malnourished and tired. We grew up in a world in which the surface of the thing is infinitely more important than its substance – and where the surface of the thing had to be “perfect,” urbane, sophisticated, blasé, adult. I would suggest that if you grow up trying constantly to be an adult, a successful adult, you will be sick of being grown up by the time you’re old enough to drink.
Marya Hornbacher (Wasted: A Memoir of Anorexia and Bulimia)
But what was so great about marriage? I had been married and married. It had its good points, but it also had its bad. The virtues of marriage were mostly negative virtues. Being unmarried in a man's world was such a hassle that anything had to be better. Marriage was better. But not much. Damned clever, I thought, how men had made life so intolerable for single women that most would gladly embrace even bad marriages instead. Almost anything had to be an improvement on hustling for your own keep at some low-paid job and fighting off unattractive men in your spare time while desperately trying to ferret out the attractive ones. Though I've no doubt that being single is just as lonely for a man, it doesn't have the added extra wallop of being downright dangerous, and it doesn't automatically imply poverty and the unquestioned status of a social pariah. Would most women get married if they knew what it meant? I think of young women following their husbands wherever their husbands follow their jobs. I think of them suddenly finding themselves miles away from friends and family, I think of them living in places where they can't work, where they can't speak the language. I think of them making babies out of their loneliness and boredom and not knowing why. I think of their men always harried and exhausted from being on the make. I think of them seeing each other less after marriage than before. I think of them falling into bed too exhausted to screw. I think of them farther apart in the first year of marriage than they ever imagined two people could be when they were courting. And then I think of the fantasies starting. He is eyeing the fourteen-year-old postnymphets in bikinis. She covets the TV repairman. The baby gets sick and she makes it with the pediatrician. He is fucking his masochistic little secretary who reads Cosmopolitan and things herself a swinger. Not: when did it all go wrong? But: when was it ever right? ....... I know some good marriages. Second marriages mostly. Marriages where both people have outgrown the bullshit of me-Tarzan, you-Jane and are just trying to get through their days by helping each other, being good to each other, doing the chores as they come up and not worrying too much about who does what. Some men reach that delightfully relaxed state of affairs about age forty or after a couple of divorces. Maybe marriages are best in middle age. When all the nonsense falls away and you realize you have to love one another because you're going to die anyway.
Erica Jong (Fear of Flying)
Every Unwind believes in their heart of hearts that it won’t happen to them—that their parents, no matter how strained things get, will be smart enough not to fall for the net ads, TV commercials, and billboards that say things like “Unwinding: the sensible solution.
Neal Shusterman (UnWholly (Unwind, #2))
Television creates loneliness. This is why sitcoms have added laughter tracks which try to cheat you out of your solitude. Television is a reflection of the world in which we live, designed to appeal to the lowest common denominator. It kills spontaneous imagination and destroys our ability to entertain ourselves, painfully erasing our patience and sensitivity to significant detail.
Paul Cronin (Werner Herzog - A Guide for the Perplexed: Conversations with Paul Cronin)
But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is to create envy. As Miller argues, this is the case for many luxury products. “Most BMW ads,” he says, “are not really aimed so much at potential BMW buyers as they are at potential BMW coveters.”33 When BMW advertises during popular TV shows or in mass-circulation magazines, only a small fraction of the audience can actually afford a BMW. But the goal is to reinforce for non-buyers the idea that BMW is a luxury brand.
Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
In 1955, a little more than four years after leaving a TV studio in Hollywood, signals bearing the first sound and images of the I Love Lucy show passed Proxima Centauri, the nearest star to our sun. A half-century later, a scene with Lucy disguised as a clown sneaking into Ricky’s Tropicana Night Club was 50-plus light-years, or about 300 trillion miles, away. Since the Milky Way is 100,000 light-years across and 1,000 light-years thick, and our solar system is near the middle of the galactic plane, this means in about AD 2450 the expanding sphere of radio waves bearing Lucy, Ricky, and their neighbors the Mertzes will emerge from the top and bottom of our galaxy and enter intergalactic space.
Alan Weisman (The World Without Us)
One of his friends, a marketing professor at Stanford, said, “Think about this from a marketing perspective. We can change behavior in a short television ad. We don’t do it with information. We do it with identity: ‘If I buy a BMW, I’m going to be this kind of person.
Chip Heath (Switch: How to Change Things When Change Is Hard)
Advertisement shouldn’t look like information, it should look like a promise.
Amit Kalantri
Have you ever heard of Gmail? Ever used it? If so, it’s not because Gmail ran a lot of TV ads (they didn’t). It’s because the manifesto of free email got to you.
Seth Godin (Unleashing the SUPER Ideavirus)
Advertising is what happens on TV when people go to bathroom.
Luke Sullivan (Hey, Whipple, Squeeze This: A Guide to Creating Great Ads)
I despise this ad, and the TV on which it plays with those flashing lights. I mourn the conversations murdered by their juvenile intrusions.
Kathleen Rooney (Lillian Boxfish Takes a Walk)
Doing reality TV would have made me more famous than rich, and that would have been awful.
A.D. Aliwat (Alpha)
Truth is mightier than the sword.” “And granddad’s squirrel gun,” he added. “The militias need to know what they are up against in order to be as effective as this country needs them to be.” “Granddad’s squirrel gun is no match for DARPA,” Mark agreed. “Squirrel guns in the hands of potentially 200 million people have the Feds sweating, though.” Becraft smiled. “They won’t be able to disarm this country. There are too many people already awake, aware, and armed.” “If the latest TV polls tell the people they are disarmed, they might blindly follow it,” Mark speculated. “People are what they’re told, and they love to be told what the majority is doing so they can do it too. It’s a socially engineered herd mentality.
Cathy O'Brien (ACCESS DENIED For Reasons Of National Security: Documented Journey From CIA Mind Control Slave To U.S. Government Whistleblower)
Thank you," he said. "Welcome. Welcome especially to Mr. Coyle Mathis and the other men and women of Forster Hollow who are going to be employed at this rather strikingly energy-inefficient plant. It's a long way from Forster Hollow, isn't it?" "So, yes, welcome," he said. "Welcome to the middle class! That's what I want to say. Although, quickly, before I go any further, I also want to say to Mr. Mathis here in the front row: I know you don't like me. And I don't like you. But, you know, back when you were refusing to have anything to do with us, I respected that. I didn't like it, but I had respect for your position. For your independence. You see, because I actually came from a place a little bit like Forster Hollow myself, before I joined the middle class. And, now you're middle-class, too, and I want to welcome you all, because it's a wonderful thing, our American middle class. It's the mainstay of economies all around the globe!" "And now that you've got these jobs at this body-armor plant," he continued, "You're going to be able to participate in those economies. You, too, can help denude every last scrap of native habitat in Asia, Africa, and South America! You, too, can buy six-foot-wide plasma TV screens that consume unbelievable amounts of energy, even when they're not turned on! But that's OK, because that's why we threw you out of your homes in the first places, so we could strip-mine your ancestral hills and feed the coal-fired generators that are the number-one cause of global warming and other excellent things like acid rain. It's a perfect world, isn't it? It's a perfect system, because as long as you've got your six-foot-wide plasma TV, and the electricity to run it, you don't have to think about any of the ugly consequences. You can watch Survivor: Indonesia till there's no more Indonesia!" "Just quickly, here," he continued, "because I want to keep my remarks brief. Just a few more remarks about this perfect world. I want to mention those big new eight-miles-per-gallon vehicles you're going to be able to buy and drive as much as you want, now that you've joined me as a member of the middle class. The reason this country needs so much body armor is that certain people in certain parts of the world don't want us stealing all their oil to run your vehicles. And so the more you drive your vehicles, the more secure your jobs at this body-armor plant are going to be! Isn't that perfect?" "Just a couple more things!" Walter cried, wresting the mike from its holder and dancing away with it. "I want to welcome you all to working for one of the most corrupt and savage corporations in the world! Do you hear me? LBI doesn't give a shit about your sons and daughters bleeding in Iraq, as long as they get their thousand-percent profit! I know this for a fact! I have the facts to prove it! That's part of the perfect middle-class world you're joining! Now that you're working for LBI, you can finally make enough money to keep your kids from joining the Army and dying in LBI's broken-down trucks and shoddy body armor!" The mike had gone dead, and Walter skittered backwards, away from the mob that was forming. "And MEANWHILE," he shouted, "WE ARE ADDING THIRTEEN MILLION HUMAN BEINGS TO THE POPULATION EVERY MONTH! THIRTEEN MILLION MORE PEOPLE TO KILL EACH OTHER IN COMPETITION OVER FINITE RESOURCES! AND WIPE OUT EVERY OTHER LIVING THING ALONG THE WAY! IT IS A PERFECT FUCKING WORLD AS LONG AS YOU DON'T COUNT EVERY OTHER SPECIES IN IT! WE ARE A CANCER ON THE PLANT! A CANCER ON THE PLANET!
Jonathan Franzen (Freedom)
Are we more likely to suffer from arthritis, stiff joints, poor memory, flagging energy, and decreased sex drive as we age, simply because that’s the version of the truth that ads, commercials, television shows, and media reports bombard us with? What other self-fulfilling prophecies are we creating in our minds without being aware of what we’re doing? And what “inevitable truths” can we successfully reverse simply through thinking new thoughts and choosing new beliefs? The
Joe Dispenza (You Are the Placebo: Making Your Mind Matter)
Campaign ads are often nothing more than political taffy. The ingredients- the facts gathered by researchers such as Alan and me- are mixed together and prepared for the machine. The media experts who create and produce the TV ads stretch and pull this concoction of information to its breaking point, and sometimes beyond. It's cut into thiry & sixty second spots and presented to voters for their viewing consumption.
Alan Huffman (We're with Nobody: Two Insiders Reveal the Dark Side of American Politics)
He can’t quite picture God except as a huge ball of light with an old man’s deep voice like in the pickup truck ads on TV coming out of the ball of light dictating the way everything in Eden is supposed to work.
Russell Banks (Lost Memory of Skin)
Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it. “It really came down to this,” McCaffrey later said. “We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can’t measure?” Larry and Sergey told Epstein that his interim stint was over
Steven Levy (In the Plex: How Google Thinks, Works, and Shapes Our Lives)
Apparently advertisers don't like clever or insightful television programmes because such fare encourages people to discuss what they've seen during the ad breaks. This would explain much about the current state of broadcasting.
Sandi Toksvig (The Chain of Curiosity)
I felt like there was some kind of cliche 'only on TV' ad playing in the background as we walked down the hall into a growing blackness where the power had failed. 'Hormones got you in a bind? Feeling overwhelmed by your biological impulses? Are you hot for the only unavailable male around for miles?' As if I didn't have enough to worr yabout, all I could think of was when arme-i-gedding-screwed.
Nicole Sheldon (Unlikely Protector)
It was the first time I’d seen Alok’s home. I told you he was kind of poor, I mean not World Bank ads type starving poor or anything, but his home had the barest minimum one would need for existence. There was light, but no lampshades, there was a living room, but no couches, there was a TV, but not a colour one. The living room was where lived Alok’s father, entertaining himself with one of the two TV channels, close to unconscious by the time we reached. Alok’s mother was already waiting, using her sari edge to wipe her tears.
Chetan Bhagat (Five Point Someone)
not every breakfast needs to be something worthy of posting to a food blog. Sometimes food is simply fuel, something we eat to live. But with TV ads and billboards and in-store displays saying otherwise—in colorful and provocative ways—that can be a hard case to make.
Mary DeTurris Poust (Cravings: A Catholic Wrestles with Food, Self-Image, and God)
It was like hundreds of roads he'd driven over - no different - a stretch of tar, lusterless, scaley, humping toward the center. On both sides were telephone poles, tilted this way and that, up a little, down... Billboards - down farther an increasing clutter of them. Some road signs. A tottering barn in a waste field, the Mail Pouch ad half weathered away. Other fields. A large wood - almost leafless now - the bare branches netting darkly against the sky. Then down, where the road curved away, a big white farmhouse, trees on the lawn, neat fences - and above it all, way up, a television aerial, struck by the sun, shooting out bars of glare like neon. ("Thompson")
George A. Zorn (Shock!)
Most of all, immunize yourself from the drug companies efforts to convince you that you desperately need their advertised products. If you really needed the product, it is unlikely that drug companies would be spending money on advertising. Remember, there aren't many ads for insulin on TV.
John Abramson (Overdosed America: The Broken Promise of American Medicine)
Advertisers must spend more per person to advertise on popular TV shows relative to less popular shows, and those selling social products are willing to pay this premium to reach larger contiguous audiences. Taken to the extreme during major TV events like the Super Bowl, the majority of ads are selling social goods.31
Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
Our inner life is what makes us human and, to me, it’s even more important for the way we live now. We’re constantly assaulted by all kinds of things—cell phones, televisions, ads, cars, news of war, the bad economy, shootings. It's endless. Can you imagine just continuously reacting to these things? You lose your soul.
E. Journey (Hello, My Love! (Between Two Worlds, #1))
This is the lesson of all great television commercials: They provide a slogan, a symbol or a focus that creates for viewers a comprehensive and compelling image of themselves. In the shift from party politics to television politics, the same goal is sought. We are not permitted to know who is best at being President or Governor or Senator, but whose image is best in touching and soothing the deep reaches of our discontent. We look at the television screen and ask, in the same voracious way as the Queen in Snow White and the Seven Dwarfs, "Mirror, mirror on the wall, who is the fairest one of all?" We are inclined to vote for those whose personality, family life, and style, as imaged on the screen, give back a better answer than the Queen received. As Xenophanes remarked twenty-five centuries ago, men always make their gods in their own image. But to this, television politics has added a new wrinkle: Those who would be gods refashion themselves into images the viewers would have them be.
Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business)
On Egyptian television during a 2010 talk show, a Muslim cleric, Sa’d Arafat, reviewed the rules for beating one’s wife. He began by saying, “Allah honored wives by installing the punishment of beating.”21 Beating, he explained, was a legitimate punishment if a husband did not receive sexual satisfaction from his wife. But he added: “There is a beating etiquette.” Beatings must avoid the face because they should not make a wife ugly. They must be done at chest level. He recommended using a short rod.
Ayaan Hirsi Ali (Heretic: Why Islam Needs a Reformation Now)
They’d never have thought up Welsh-language television, for example. Or value-added tax. Or Manchester.
Terry Pratchett (Good Omens)
You know who used to scare me when I was a little kid? Snuggle the Bear." "Do I know Snuggle?" "In those TV ads for that fabric softener. Somebody would say how soft their robe was or their towels, and Snuggle the teddy bear would be hiding behind a pillow or creeping around under a chair, giggling." "He was just happy that people were pleased." "No, it was maniacal little giggle. And his eyes were glazed. And how did he get in all those houses to hide and giggle?" "You're saying Snuggle should've been charged with B and E?" "Absolutely. Most of the time when he giggled, he covered his mouth with one paw. I always thought he didn't want you to see his teeth." "Snuggle had bad teeth?" she asked. "I figured they were rows of tiny vicious fangs he was hiding. When I was maybe four or five, I used to have nightmares where I'd be in bed with a teddy bear, and it was Snuggle, and he was trying to chew open my jugular and suck the lifeblood out of me." She said, "So much about you suddenly makes more sense than it ever did before." "Maybe if we aren't cops someday, we can open a toy shop." "Can we run a toy shop and have guns?" "I don't see why not," he said.
Dean Koontz (City of Night (Dean Koontz's Frankenstein #2))
If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it. That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.
Noam Chomsky (Requiem for the American Dream: The 10 Principles of Concentration of Wealth & Power)
What's wrong with me? I lose my footing, in here.' He touched his head. 'When a neuro-typical looses their footing, they yell or escape to the TV, or maybe the doctor throws them on depression meds. But when I slip, I fall all the way through. I feel the ground give way and I'm gone. It's a crack -- a crack in what's real, and beneath there I'm stuck. Then, I guess I become someone else. Mom says I still know my name, but I walk a different world. The shrink calls it DID -- Dissociative Identity Disorder -- with a little added autism to spice up my other personality. I suppose he's right, but only I know how it feels to slip through the cracks. Then the monster shows up.
Jonathan Friesen (Both of Me)
No psychic powers; I just happen to know how several of the big toy companies jack up their January and February sales. They start prior to Christmas with attractive TV ads for certain special toys. The kids, naturally, want what they see and extract Christmas promises for these items from their parents. Now here’s where the genius of the companies’ plan comes in: They undersupply the stores with the toys they’ve gotten the parents to promise. Most parents find those things sold out and are forced to substitute other toys of equal value. The toy manufacturers, of course, make a point of supplying the stores with plenty of these substitutes. Then, after Christmas, the companies start running the ads again for the other, special toys. That juices up the kids to want those toys more than ever. They go running to their parents whining, ‘You promised, you promised,’ and the adults go trudging off to the store to live up dutifully to their words.
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
It was getting harder, however. American magazines still looked shiny and lively, but by the early 1960s, writers like Flora were sensing trouble. With television's exploding popularity, more and more people were staring at screens instead of turning pages. Big corporations like car manufacturers were pulling their advertising dollars out of print and spending them on the airwaves. Magazines were bleeding ad pages and readers, and editors scrambled to balance budgets by retooling audiences.
Debbie Nathan (Sybil Exposed: The Extraordinary Story Behind the Famous Multiple Personality Case)
I emphasise it now; I had little-to-nothing in common with other people. Their values I did not comprehend, their ideals were to me a living horror. Call it ostentatious but I even sought to provide tangible proof of my withdrawal from the world. I posted a sign in the entrance to the building wherein I dwelt; a sign that indicated I had no wish to be disturbed by anyone, for any purpose whatsoever. As these convictions took hold of me and, as I denied, nay even repudiated, the hold that the current society of men possesses over its ranks, as I retreated into a hermitage of the imagination, disentangling my own concerns from those paramount to the age in which I happened to be born, an age with no claim to be more enlightened, significant or progressive than any other, I tried to make a stand for the spirit. Tyranny, in this land, I was told, was dead. But I contend that the replacement of one form of tyranny with another is still tyranny. The secret police now operate not via the use of brute force in dark underground cells; they operate instead by a process of open brainwashing that is impossible to avoid altogether. The torture cells are not secret; they are everywhere, and so ubiquitous that they are no longer seen for what they are. One may abandon television; one may abandon all forms of broadcast media, even the Internet, but the advertising hoardings in every street, on vehicles, inside transport centres, are still there. And they contain the same messages. Only the very rich can avoid their clutches utterly. Those who have obtained sufficient wealth may choose their own surroundings, free from the propaganda of a decayed futurity. And yet, and yet, in order to obtain such a position of freedom it is first necessary to have served the ideals of the tyranny slavishly, thereby validating it. ("The Tower")
Mark Samuels (Best New Horror 23 (The Mammoth Book of Best New Horror, #23))
During the report of Fred’s death on the Nightly News program on NBC, the network where Fred got his start in television, reporter Bob Faw said, “The real Mister Rogers never preached, [never] even mentioned God [on his show].” And then Faw added, “He never had to.
Amy Hollingsworth (The Simple Faith of Mr. Rogers: Spiritual Insights from the World's Most Beloved Neighbor)
Wanneer alle spelers na de gedane arbeid op de parkeerplaats voor de school in de steeds warmer wordende avondlucht bijeenkwamen om de ervaringen van die dag uit te wisselen, begreep ik dat iedereen geraakt werd door het stuk waarmee hij bezig was en we voelden dat het over de dood ging en ik geloof dat we beseften (al weten de goden dat we er niet bewust aan dachten) dat dit Wohlmans manier was om ons te vertellen dat ons, zodra we klaar waren met deze school, niet de toekomst wachtte met al zijn openbaringen, kansen en al die andere zaken die we ons hadden voorgesteld - een zee van mogelijkheden en ervaringen - maar juist het begin van iets anders, iets zonder de exploderende kleurenpracht die we elkaar hadden voorgeschilderd, hier zetten we de eerste onmogelijke stappen op weg naar het werkende leven, naar de routine, de eindeloze herhaling, de systematiek en het leven van alledag waar iedereen die vóór ons volwassen geworden was al lang deel van uitmaakte, ochtenden, werkdagen en bezoekjes aan de supermarkt en de rijen voor de kassa en de uren voor de tv of de uren met de was of koken en kinderen die je op sommige dagen liever niet gehad had en de grenzeloze irritatie over de naïeve jeugd die het had over Kerouac, de planning van de volgende ochtend, dit alles ad nauseam herhaald, slechts onderbroken door korte dagen die zich ontvouwden en dan weer verschrompelden, 's zomers of met Kerst, dagen die alleen nog extra benadrukten dat niemand ons kwam verlossen en dat we alleen maar konden hopen dat we in elk geval een beetje konden dansen op het ritme van onze inmiddels o zo voorspelbare levens, dat dat juist onze redding zou blijken zodat we niet langer zouden vechten tegen de monotonie maar die juist zouden accepteren, dat we het triviale zouden omarmen, zoals Wohlman ongetwijfeld gedaan had, tot we op een dag wakker werden en beseften dat de maat waarop we dag in dag uit bewogen, wankel en allesbehalve gracieus, uiteindelijk onze eigen hartslag was, naar, bij gebrek aan een beter woord, hartenlust kloppend van opluchting omdat we nu eindelijk in de geweldige maalstroom waren beland van identieke, voorspelbare dagen.
Johan Harstad (Max, Mischa & Tetoffensiven)
It just got ugly in the 1970s for New Journalism, hastened by the decline of general interest magazine. So what happened? Television, mostly, which siphoned away readers and ad dollars, turned celebrity culture into a growth industry, and assured the end of Life, the Saturday Evening Post, and Collier’s – magazine that had published Mailer, Didion, Hersey, and many others. Esquire, New York, and Rolling Stones were no longer must-reads for an engaged readership that couldn’t wait for the next issue to arrive in their mailboxes, eager to find out what Wolfe, Talese, Thompson, and the rest had in store for them. As the seventies drew to a close, so, too, did the last golden era of American journalism. But there was also a sense of psychic exhaustion – that the great stories had all been told and there was nothing left to write about.
Marc Weingarten (Who's Afraid of Tom Wolfe?: How New Journalism Rewrote the World)
Public service announcements were first created by the Ad Council during World War II to get Rosie to work and to tighten loose lips. In 1971, on the second Earth Day, the world met “the crying Indian,” played by Iron Eyes Cody. The famous anti-pollution ad, which showed Cody paddling a canoe and watching motorists litter, effectively gave the new ecology movement a huge boost. As it turns out, Cody was of Italian descent (real name Espera DeCorti), but he appeared in hundreds of movies and TV shows as a Native American and denied his European ancestry until his death in 1999.
Mark Jacob (10 Things You Might Not Know About Nearly Everything)
Pathways toward a New Shabbat Do 1. Stay at home. Spend quality time with family and real friends. 2. Celebrate with others: at the table, in the synagogue, with friends or community. 3. Study or read something that will edify, challenge, or make you grow. 4. Be alone. Take some time for yourself. Check in with yourself. Review your week. Ask yourself where you are in your life. 5. Mark the beginning and end of this sacred time by lighting candles and making kiddush on Friday night and saying havdalah on Saturday night. Don’t 6. Don’t do anything you have to do for your work life. This includes obligatory reading, homework for kids (even without writing!), unwanted social obligations, and preparing for work as well as doing your job itself. 7. Don’t spend money. Separate completely from the commercial culture that surrounds us so much. This includes doing business of all sorts. No calls to the broker, no following up on ads, no paying of bills. It can all wait. 8. Don’t use the computer. Turn off the iPhone or smartphone or whatever device has replaced it by the time you read this. Live and breathe for a day without checking messages. Declare your freedom from this new master of our minds and our time. Find the time for face-to-face conversations with people around you, without Facebook. 9. Don’t travel. Avoid especially commercial travel and places like airports, hotel check-ins, and similar depersonalizing encounters. Stay free of situations in which people are likely to tell you to “have a nice day” (Shabbat already is a nice day, thank you). 10. Don’t rely on commercial or canned video entertainment, including the TV as well as the computer screen. Discover what there is to do in life when you are not being entertained.
Arthur Green (Judaism's Ten Best Ideas: A Brief Guide for Seekers)
Steve embraced the marketing adage that every single moment a consumer encounters a brand—whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV—is an experience that adds either credits or debits to the brand’s “account” in his imagination.
Brent Schlender (Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader)
When you don’t have any reason to think of days as weekdays or weekends, you start to realize that all days are pretty much the same. And that kind of gives you the freedom to do whatever you want. It’s a lot easier to seize the day than it is to seize a Tuesday. You have errands on Tuesday. On Tuesday you eat pizza again. Your favorite TV show is on Tuesday, you know? But the day . . .” she said, adding hand gestures to signify the importance. “The day is all just hours you’re alive for. They can be filled with anything. Unexpectedness, wildness, maybe a little bit of lawlessness, even.” She looked over at Leila to gauge her reaction.“If that makes sense.
you see it.” Gurdjieff, a great spiritual teacher who taught in Europe and America in the early decades of the twentieth century, noted that if you think you’re free and you don’t know you are in prison, you can’t escape. Gurdjieff saw us as being in a prison of our own habits of mind. Unless we understand how we are conditioned by our desires, we remain stuck in the reality they create, like a television program with an ad that keeps repeating over and over, implanting a subliminal message while we watch the show. BEYOND THOUGHT In the West we get rewarded for rational knowledge and learning. But only when you see that the assumptions you’ve been working under are not valid,
Ram Dass (Polishing the Mirror: How to Live from Your Spiritual Heart)
FOR SOME TIME, I have believed that everyone should be allowed to have, say, ten things that they dislike without having to justify or explain to anyone why they don’t like them. Reflex loathings, I call them. Mine are: Power walkers. Those vibrating things restaurants give you to let you know when a table is ready. Television programs in which people bid on the contents of locked garages. All pigeons everywhere, at all times. Lawyers, too. Douglas Brinkley, a minor academic and sometime book reviewer whose powers of observation and generosity of spirit would fit comfortably into a proton and still leave room for an echo. Color names like taupe and teal that don’t mean anything. Saying that you are going to “reach out” to someone when what you mean is that you are going to call or get in touch with them. People who give their telephone number so rapidly at the end of long phone messages that you have to listen over and over and eventually go and get someone else to come and listen with you, and even then you still can’t get it. Nebraska. Mispronouncing “buoy.” The thing that floats in a navigation channel is not a “boo-ee.” It’s a “boy.” Think about it. Would you call something that floats “boo-ee-ant”? Also, in a similar vein, pronouncing Brett Favre’s last name as if the “r” comes before the “v.” It doesn’t, so stop it. Hotel showers that don’t give any indication of which way is hot and which cold. All the sneaky taxes, like “visitor tax” and “hospitality tax” and “fuck you because you’re from out of town tax,” that are added to hotel bills. Baseball commentators who get bored with the game by about the third inning and start talking about their golf game or where they ate last night. Brett Favre. I know that is more than ten, but this is my concept, so I get some bonus ones.
Bill Bryson (The Road to Little Dribbling: More Notes from a Small Island)
Where do you get your information?” Masha asked what seemed at the moment a logical question. “There,” said the lieutenant, and he nodded at the pavement for some reason. “Television,” he added a moment later. “Who controls the television?” This was the journalist with the video camera speaking. “The authorities do,” said the lieutenant. Masha tried to point out to him that getting information about the authorities from the authorities might not be wise. After a few minutes, he asked the journalist to turn off his camera. Then he told Masha that the truth was found in the book Blows from the Russian Gods, the screed that had been recommended to Masha once before. It purported to “uncover the real crimes of the Jews,” who had taken over the world. One subsection was called “The Sexual Traits of the Jews.” It began with homosexuality: “Not only was homosexuality widespread among the ancient Jews but it was known to take over entire cities, such as Sodom and Gomorrah, for example.” The lieutenant told Masha that every soldier in his platoon had received a copy of this book.
Masha Gessen (The Future Is History: How Totalitarianism Reclaimed Russia)
I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product.
Steven Pressfield (The War of Art)
After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.
Susan J. Douglas (The Mommy Myth: The Idealization of Motherhood and How It Has Undermined All Women)
Some series teach us that ethnic features must be "fixed," by drastic means if necessary. Plastic surgeons with questionable ethics give insecure women of all ethnicities boob jobs, liposuction, and face-lifts on shows such as Extreme Makeover, The Swan, and Dr. 90210, ignoring medical risks and reinforcing problematic ideas about women's worth. Yet they don't make white surgical candidates feel like their cultural identity should also be on the chopping blocking - or that they'd be so much more attractive and fulfilled if only they didn't look so... Caucasian. In contrast, TV docs' scalpels reduce or remove racial markers on patients of colour. Black women's noses and lips are made smaller. In an increasingly common procedure targeting Asian women, creases are added to Asian women's eyelids.
Jennifer L. Pozner (Reality Bites Back: The Troubling Truth About Guilty Pleasure TV)
The clever use of media (i.e., TV political ads, image creations and management) kept us from raising or even addressing major problems we face as a nation — our identity, our values, our role as a resource for peace rather than war, for justice rather than its miscarriages, for people rather than corporations, for decency rather than humiliation, and for democracy rather than “hypocracy.” Martin Luther King, Jr., stated it well: A true revolution of values will soon look uneasily on the glaring contrast of poverty and wealth. With righteous indignation, it will look across the seas and see individual capitalists of the West investing huge sums of money in Asia, Africa and South America, only to take the profits out with no concern for the social betterment of the countries, and say: “This is not just. . . .
Anthony J. Marsella (War, Peace, Justice: An Unfinished Tapestry . . .)
Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers have always resisted this temptation. When my old company approached the head of one of the largest magazine publishers in the world and pitched a technology that would allow advertisers to track who saw their ads and responded to them, he was aghast. He realized that this sort of data could kill his business. He knew that his clients didn’t want the data because then their jobs would get a lot more complex. Measurement means admitting what’s broken so you can fix it. Mass-media advertising, whether it’s on TV or in print, is all about emotion and craft, not about fixing mistakes. One reason the Internet ad boomlet faded so fast is that it forced advertisers to measure – and to admit what was going wrong.
Seth Godin (Purple Cow: Transform Your Business by Being Remarkable)
When he got his medical degree from Chicago, attending the ceremony only because of one of his teachers - a kind woman, who had said it would sadden her to have him not there - he sat beneath the full sun, listening to the president of the university say, in his final words to them, 'To love and be loved is the most important thing in life,' causing Kevin to feel an inward fear that grew and spread through him, as though his very soul were tightening. But what a thing to say - the man in his venerable robe, white hair, grandfatherly face - he must've had no idea those words could cause such an exacerbation of the silent dread in Kevin. Even Freud had said, 'We must love or we grow ill.' They were spelling it out for him. Every billboard, movie, magazine cover, television ad - it all spelled it out for him: We belong to the world of family and love. And you don't.
Elizabeth Strout (Olive Kitteridge (Olive Kitteridge, #1))
After a few moments and a series of clicks, I heard, “Jayne here. How can I help you?” “Actually, I’m the one that can help you.” “Ms. Lane,” he said flatly. “The one and only. You want to know what’s going on in this city, Inspector? Join me for tea this afternoon. Four o’clock. At the bookstore.” I caught myself on the verge of adding, in a deep announcer’s voice, and come alone. I’m the product of a generation that watches too much TV.
Karen Marie Moning (Faefever (Fever, #3))
Seen Tate lately?” Colby asked carelessly. She stiffened. “No.” He looked down at her with a wry grin. “It was a boring banquet, anyway. You made all the news shows that night, and I hear one of the bigger late-night television hosts did a monologue about it!” “Go ahead,” she invited with a gesture. “Rub it in.” “I can’t help myself,” he said with an involuntary chuckle. “I believe it’s the first time in American political history that an ex-CIA agent was baptized with a tureen of crab bisque right in the middle of a televised political affair.” Colby had to work hard not to crack a smile. He sipped his coffee instead. Before he met Cecily, he couldn’t have imagined any woman doing that to tall, handsome, elegant Tate Winthrop. “Matt Holden seems to have forgiven you,” he added. She smiled wickedly. “He loved it,” she said. “Just between you and me, he thrives on publicity.” Colby’s dark eyes went to Holden. “You might also have been invited because he likes embarrassing Tate,” he mused. “Talk about natural enemies!
Diana Palmer (Paper Rose (Hutton & Co. #2))
Eisenhower accepted and used the power of television. Stevenson felt obliged to critique it. In an article for Fortune magazine published shortly after the campaign, Stevenson worried that television was corrupting the ability of the body politic to think critically. “The extensions of our senses, which we find so fascinating, are not adding to the discriminations of our minds, since we need increasingly to take the reading of a needle on a dial to discover whether we think something is good or bad, right or wrong,” he wrote.
Scott Farris (Almost President: The Men Who Lost the Race But Changed the Nation)
Back in Russia, where they’re still getting acclimated to the whole capitalism thing, most TV advertising took a straightforward approach to persuasion. Thus, even though I don’t speak Russian, I had no trouble understanding Russian ads. They were all along the lines o: “Oh, no, there’s a stain on the tablecloth! What will Mom do? Thank goodness for this effective detergent!” Not so in Japan, where sophisticated consumers have grown bored with simple persuasion, forcing advertisers to get wildly inventive. Japanese TV ads have at this point evolved into an abstract mishmash of symbols and sounds. Your average thirty-second Japanese commercial is something like: Here’s a man holding a giraffe. Now the giraffe morphs into a rainbow. The rainbow is friends with a talking pencil, and they live together on a spaceship. A few seconds of laughter! A snippet of loud reggae music! Fad out. At least half the time, I have no idea what the product being advertised is or what it does. And yet I very much enjoy the ads. They’re like short-acting hallucinogens.
Seth Stevenson (Grounded: A Down to Earth Journey Around the World)
At least she was good at archaeology, she mused, even if she was a dismal failure as a woman in Tate’s eyes. “She’s been broody ever since we got here,” Leta said with pursed lips as she glanced from Tate to Cecily. “You two had a blowup, huh?” she asked, pretending innocence. Tate drew in a short breath. “She poured crab bisque on me in front of television cameras.” Cecily drew herself up to her full height. “Pity it wasn’t flaming shish kebab!” she returned fiercely. Leta moved between them. “The Sioux wars are over,” she announced. “That’s what you think,” Cecily muttered, glaring around her at the tall man. Tate’s dark eyes began to twinkle. He’d missed her in his life. Even in a temper, she was refreshing, invigorating. She averted her eyes to the large grass circle outlined by thick corded string. All around it were make-shift shelters on poles, some with canvas tops, with bales of hay to make seats for spectators. The first competition of the day was over and the winners were being announced. A woman-only dance came next, and Leta grimaced as she glanced from one warring face to the other. If she left, there was no telling what might happen. “That’s me,” she said reluctantly, adjusting the number on her back. “Got to run. Wish me luck.” “You know I do,” Cecily said, smiling at her. “Don’t disgrace us,” Tate added with laughter in his eyes. Leta made a face at him, but smiled. “No fighting,” she said, shaking a finger at them as she went to join the other competitors. Tate’s granitelike face had softened as he watched his mother. Whatever his faults, he was a good son.
Diana Palmer (Paper Rose (Hutton & Co. #2))
I was among those encouraged to visit China to witness the emergence of “democratic” elections in a village near the industrial town of Dongguan. While visiting, I had a chance to talk in Mandarin with the candidates and see how the elections actually worked. The unwritten rules of the game soon became clear: the candidates were allowed no public assemblies, no television ads, and no campaign posters. They were not allowed to criticize any policy implemented by the Communist Party, nor were they free to criticize their opponents on any issue.
Michael Pillsbury (The Hundred-Year Marathon: China's Secret Strategy to Replace America as the Global Superpower)
She was courteous but not condescending, a treatment children welcome as unusual. Her bearing reminded Ursula of one of those women who are sometimes interviewed on TV, with a caption pointing out to younger audiences that they are magical and did great things in the past, like Julie Andrews or Madonna. Her waist was set high, and she had the kind of stance that said, I was a sexy blonde once, but also the wrinkled forehead and the glint of an intelligence never patronized by Bridget Jones or Carrie Bradshaw that added, And luckily, I got over it.
Edgar Cantero (This Body's Not Big Enough for Both of Us)
In the elaborate con that is American electoral politics, the Republican voter has long been the easiest mark in the game, the biggest dope in the room. Everyone inside the Beltway knows this. The Republican voters themselves are the only ones who never saw it. Elections are about a lot of things, but at the highest level, they’re about money. The people who sponsor election campaigns, who pay the hundreds of millions of dollars to fund the candidates’ charter jets and TV ads and 25-piece marching bands, those people have concrete needs. They want tax breaks, federal contracts, regulatory relief, cheap financing, free security for shipping lanes, antitrust waivers and dozens of other things. They mostly don’t care about abortion or gay marriage or school vouchers or any of the social issues the rest of us spend our time arguing about. It’s about money for them, and as far as that goes, the CEO class has had a brilliantly winning electoral strategy for a generation. They donate heavily to both parties, essentially hiring two different sets of politicians to market their needs to the population. The Republicans give them everything that they want, while the Democrats only give them mostly everything. They get everything from the Republicans because you don’t have to make a single concession to a Republican voter. All you have to do to secure a Republican vote is show lots of pictures of gay people kissing or black kids with their pants pulled down or Mexican babies at an emergency room. Then you push forward some dingbat like Michele Bachmann or Sarah Palin to reassure everyone that the Republican Party knows who the real Americans are. Call it the “Rove 1-2.” That’s literally all it’s taken to secure decades of Republican votes, a few patriotic words and a little over-the-pants rubbing. Policywise, a typical Republican voter never even asks a politician to go to second base. While we always got free trade agreements and wars and bailouts and mass deregulation of industry and lots of other stuff the donors definitely wanted, we didn’t get Roe v. Wade overturned or prayer in schools or balanced budgets or censorship of movies and video games or any of a dozen other things Republican voters said they wanted.
Matt Taibbi (Insane Clown President: Dispatches from the 2016 Circus)
It was after a Frontline television documentary screened in the US in 1995 that the Freyds' public profile as aggrieved parents provoked another rupture within the Freyd family, when William Freyd made public his own discomfort. 'Peter Freyd is my brother, Pamela Freyd is both my stepsister and sister-in-law,' he explained. Peter and Pamela had grown up together as step-siblings. 'There is no doubt in my mind that there was severe abuse in the home of Peter and Pam, while they were raising their daughters,' he wrote. He challenged Peter Freyd's claims that he had been misunderstood, that he merely had a 'ribald' sense of humour. 'Those of us who had to endure it, remember it as abusive at best and viciously sadistic at worst.' He added that, in his view, 'The False memory Syndrome Foundation is designed to deny a reality that Peter and Pam have spent most of their lives trying to escape.' He felt that there is no such thing as a false memory syndrome.' Criticising the media for its uncritical embrace of the Freyds' campaign, he cautioned: That the False Memory Syndrome Foundation has been able to excite so much media attention has been a great surprise to those of us who would like to admire and respect the objectivity and motive of people in the media. Neither Peter's mother nor his daughters, nor I have wanted anything to do with Peter and Pam for periods of time ranging up to two decades. We do not understand why you would 'buy' into such an obviously flawed story. But buy it you did, based on the severely biased presentation of the memory issue that Peter and Pam created to deny their own difficult reality. p14-14 Stolen Voices: An Exposure of the Campaign to Discredit Childhood Testimony
Judith Jones Beatrix Campbell
Those who seek to undermine the existing structure,” he advised, must do two things. First, they must alter beneficiaries’ view of Social Security’s viability, because that would “make abandonment of the system look more attractive.”35 If you have ever seen a television ad showing older people with worried faces wondering if Social Security will be around when they need it, or heard a politician you think is opposed to the retirement program suddenly fretting about whether it will be there for you and others, listen more carefully the next time for a possible subliminal message.
Nancy MacLean (Democracy in Chains: The Deep History of the Radical Right's Stealth Plan for America)
During the coming days, the wealth of America kept astonishing me. The television had programming from morning till night. I had never been in an elevator before and when I pressed a button in the elevator and the elevator “started moving, I felt powerful that it had to obey me. In our shiny brass mailbox in the lobby, we received ads on colored paper. In India colored paper could be sold to the recycler for more money than newsprint. The sliding glass doors of our apartment building would open when we approached. Each time this happened, I felt that we had been mistaken for somebody important.
Akhil Sharma (Family Life)
Political correspondent Jim Rutenberg’s New York Times account of the data scientists’ seminal role in the 2012 Obama victory offers a vivid picture of the capture and analysis of behavioral surplus as a political methodology. The campaign knew “every single wavering voter in the country that it needed to persuade to vote for Obama, by name, address, race, sex, and income,” and it had figured out how to target its television ads to these individuals. One breakthrough was the “persuasion score” that identified how easily each undecided voter could be persuaded to vote for the Democratic candidate.103
Shoshana Zuboff (The Age of Surveillance Capitalism)
At one point, we had become concerned with how much screen time had crept into our family. Between television, computers, tablets, and smart phones it had become just too easy for the children to waste time on nonessential entertainment. But our attempts to get them to change these habits, as you can imagine, were met with friction. The children would complain whenever we turned the TV off or tried to limit their “screen time.” And we as the parents had to consciously police the situation, which took us away from doing things that were essential. So we introduced a token system.9 The children were given ten tokens at the beginning of the week. These could each be traded in for either thirty minutes of screen time or fifty cents at the end of the week, adding up to $5 or five hours of screen time a week. If a child read a book for thirty minutes, he or she would earn an additional token, which could also be traded in for screen time or for money. The results were incredible: overnight, screen time went down 90 percent, reading went up by the same amount, and the overall effort we had to put into policing the system went way, way down. In other words, nonessential activity dramatically decreased and essential activity dramatically increased.
Greg McKeown (Essentialism: The Disciplined Pursuit of Less)
Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.
Bob Hoffman (Marketers Are From Mars, Consumers Are From New Jersey)
However hyped the risk of germs may be, it is at least real. Some corporations go so far as to conjure threats where there are none. A television ad for Brita, the German manufacturer of water-filtration systems, starts with a close-up of a glass of water on a kitchen table. The sound of a flushing toilet is heard. A woman opens a door, enters the kitchen, sits at the table and drinks the water. The water in your toilet and the water in your faucet "come from the same source," the commercial concludes. Sharp-eyed viewers will also see a disclaimer a the start of the ad printed in tiny white letters: MUNICIPAL WATER IS TREATED FOR CONSUMPTION. This is effectively an admission that the shared origin of the water in the glass and the toilet is irrelevant and so the commercial makes no sense--at least not on a rational level. As a pitch aimed at Gut, however, it makes perfect sense. The danger of contaminated drinking water is as old as humanity, and the worst contaminant has always been feces. Our hardwired defense against contamination is disgust, an emotion that drives us to keep our distance from the contaminant. By linking the toilet and the drinking glass, the commercial connects feces to our home's drinking water and raises an ancient fear--a fear that can be eased with the purchase of one of the company's many fine products.
Daniel Gardner (The Science of Fear: Why We Fear the Things We Shouldn't--and Put Ourselves in Greater Danger)
I’ve claimed—so far sort of vaguely—that what makes televisions hegemony so resistant to critique by the new Fiction of Image is that TV has coopted the distinctive forms of the same cynical, irreverent, ironic, absurdist post-WWII literature that the new Imagists use as touchstones. The fact is that TV’s re-use of postmodern cool has actually evolved as an inspired solution to the keep-Joe-at-once-alienated-from-and-part-of-the-million-eyed-crowd problem. The solution entailed a gradual shift from oversincerity to a kind of bad-boy irreverence in the Big Face that TV shows us. This in turn reflected a wider shift in U.S. perceptions of how art was supposed to work, a transition from art’s being a creative instantiation of real values to art’s being a creative rejection of bogus values. And this wider shift, in its turn, paralleled both the development of the postmodern aesthetic and some deep and serious changes in how Americans chose to view concepts like authority, sincerity, and passion in terms of our willingness to be pleased. Not only are sincerity and passion now “out,” TV-wise, but the very idea of pleasure has been undercut. As Mark C. Miller puts it, contemporary television “no longer solicits our rapt absorption or hearty agreement, but—like the ads that subsidize it—actually flatters us for the very boredom and distrust it inspires in us.” 24
David Foster Wallace (A Supposedly Fun Thing I'll Never Do Again: Essays and Arguments)
Or I can stay with Colby when he comes back,” she added deliberately. She even smiled. “He’ll take care of me.” His black eyes narrowed. “He can barely take care of himself,” he said flatly. “He’s a lost soul. He can’t escape the past or face the future without Maureen. He isn’t ready for a relationship with anyone else, even if he thinks he is” She didn’t rise to the bait. “I can count on Colby. He’ll help me if I need it.” He looked frustrated. “But you won’t let me help you.” “Colby isn’t involved with anyone who’d be jealous of the time he spent looking out for me. That’s the difference.” He let out an angry breath and his eyes began to glitter. “You have to beat the subject to death, I guess.” She managed to look indifferent. “You have your own life to live, Tate. I’m not part of it anymore. You’ve made that quite clear.” His teeth clenched. “Is it really that easy for you to throw the past away?” he asked. “That’s what you want,” she reminded him. There was a perverse pleasure in watching his eyes narrow. “You said you’d never forget or forgive me,” she added evenly. “I took you at your word. I’ll always have fond memories of you and Leta. But I’m a grown woman. I have a career, a future. I’ve dragged you down financially for years, without knowing it. Now that I do…” “For God’s sake!” he burst out, rising to pace with his hands clenched in his pockets. “I could have sent you to Harvard if you’d wanted to go there, and never felt the cost! “You’re missing the point,” she said, feeling nausea rise in her throat and praying it wouldn’t overflow. “I could have worked my way through school, paid for my own apartment and expenses. I wouldn’t have minded. But you made me beholden to you in a way I can never repay.” He stopped pacing and glared at her. “Have I asked for repayment?” She smiled in spite of herself. “You look just like Matt when you glower that way.” The glare got worse. She held up a hand. “I know. You don’t want to talk about that. Sorry.” “Everyone else wants to talk about it,” he said irritably. “I’ve done nothing but dodge reporters ever since the story broke. What a hell of a way to do it, on national television!
Diana Palmer (Paper Rose (Hutton & Co. #2))
It was the Age of Anything-Can-Happen, he reminded himself. He had heard many people say that on TV and on the outré video clips floating in cyberspace, which added a further, new-technology depth to his addiction. There were no rules any more. And in the Age of Anything-Can-Happen, well, anything could happen. Old friends could become new enemies and traditional enemies could be your new besties or even lovers. It was no longer possible to predict the weather, or the likelihood of war, or the outcome of elections. A woman might fall in love with a piglet, or a man start living with an owl. A beauty might fall asleep and, when kissed, wake up speaking a different language and in that new language reveal a completely altered character. A flood might drown your city. A tornado might carry your house to a faraway land where, upon landing, it would squash a witch. Criminals could become kings and kings be unmasked as criminals. A man might discover that the woman he lived with was his father’s illegitimate child. A whole nation might jump off a cliff like swarming lemmings. Men who played presidents on TV could become presidents. The water might run out. A woman might bear a baby who was found to be a revenant god. Words could lose their meanings and acquire new ones. The world might end, as at least one prominent scientist- entrepreneur had begun repeatedly to predict. An evil scent would hang over the ending. And a TV star might miraculously return the love of a foolish old coot, giving him an unlikely romantic triumph which would redeem a long, small life, bestowing upon it, at the last, the radiance of majesty.
Salman Rushdie (Quichotte)
Having been a senator, I was well versed in the politics of standing ovations at the SOTU: the ritualized spectacle in which members of the president’s party leapt to their feet and cheered to the rafters at practically every third line, while the opposition party refused to applaud even the most heartwarming story for fear that the cameras might catch them consorting with the enemy. (The sole exception to this rule was any mention of troops overseas.) Not only did this absurd bit of theater highlight the country’s divisions at a time when we needed unity; the constant interruptions added at least fifteen minutes to an already long speech. I had considered beginning my address by asking all those in attendance to hold their applause, but unsurprisingly, Gibbs and the comms team had nixed the idea, insisting that a silent chamber would not play well on TV.
Barack Obama (A Promised Land)
There is still quite a bit of debate about [the future restoration of Israel]. I remember sitting on my porch in Boston in 1967, and watching on television the Jewish soldiers coming into Jerusalem, dropping their weapons and rushing to the Wailing Wall, and weeping and weeping. Immediately I telephoned one of my dear friends, a professor of Old Testament theology, who does not believe that the modern day [State] of Israel has any significance whatsoever. I asked him, ‘What do you think now? From 70 A.D. until 1967, almost 1900 years, Jerusalem has been under the domination and control of Gentiles, and now the Jews have recaptured the city of Jerusalem. Jesus said that Jerusalem will be trodden underfoot by the Gentiles, until the times of the Gentiles be fulfilled. What’s the significance of that?’ He replied, ‘I am going to have to rethink this situation.’ It was indeed startling.
Dalton Lifsey (The Controversy of Zion and the Time of Jacob's Trouble: The Final Suffering and Salvation of the Jewish People)
When I was very young I once saw a variety act on TV. A man put a bunch of plates on the end of a series of supple rods, and kept them up in the air by whipping the rods around to spin the plates. And if he slowed down or turned his back, even for a moment, one of the plates would wobble and then crash to the ground, followed by all the others in series. That's a terrific metaphor for life, isn't it? We're all trying to keep our plates spinning in the air, and once you get them up there you can't take your eyes off them and you have to keep chugging along without the rest. Except that in life, somebody keeps adding more plates, hiding the rods, and changing the law of gravity when you're not looking. And so every time you think you have all your plates spinning nicely, suddenly you hear a hideous clattering crash behind you and a whole row of plates you didn't even know you had begins to hit the ground
Jeff Lindsay (Dexter in the Dark (Dexter, #3))
Melinda was still stuck on the 24 thing. “And I don’t see you grabbing the remote away from me when that countdown clock starts chiming,” she said to Pete. “Unless it’s to get a quick check of the scores on Monday nights.” Nick’s ears perked up at the mention of scores. Sports. Now there was a topic upon which he could wax poetic. “Too bad Monday night football is over,” he lamented to Pete. “But there’s always basketball. Who are you eying for the Final Four?” Pete looked mildly embarrassed as he gestured to Melinda. “She’s, um, referring to the scores on Dancing with the Stars.” “He likes it when they do the paso doblé,” Melinda threw in. “The dance symbolizes the drama, artistry, and passion of a bullfight. It’s quite masculine,” Pete said. “Except for the sequins and spray tans,” Melinda added. Pete clapped his hands together, ignoring this. “How about you, Nick? Are you a fan of the reality television performing arts?
Julie James (A Lot like Love (FBI/US Attorney, #2))
Compared with a typical mail-order ad, the “imagine cable television” appeal is a much more subtle appeal to self-interest. Note that the benefits offered were not fantastic in a Caples-esque way. The gist was that you could avoid the hassle of leaving home (!) by ordering cable. Indeed, just hearing about the benefits, in the abstract, wasn’t enough to lure additional subscribers. It was only when people put themselves in the starring role—I can see myself watching a good movie at home with my hubby, and I can get up and check on the kids in the next room whenever I like … and think of all that babysitting money I’d save!—that their interest grew. This finding suggests that it may be the tangibility, rather than the magnitude, of the benefits that makes people care. You don’t have to promise riches and sex appeal and magnetic personalities. It may be enough to promise reasonable benefits that people can easily imagine themselves enjoying.
Chip Heath (Made to Stick: Why Some Ideas Survive and Others Die)
The History of Social Anxiety The fact that some people are shyer than others has been observed since ancient times. However, the medical community didn’t become interested in this condition until the 1970s, when Philip Zimbardo founded the Stanford Shyness Clinic. At the time, many professionals believed that shyness was a natural state that children eventually outgrew. Zimbardo showed that shyness actually is a widespread psychological problem that has deep and lasting effects on those who suffer from it. This new awareness led to a great deal of research into the causes and treatment of social anxiety. Today, the condition is in the spotlight. Ads in magazines and commercials on television tell about social anxiety and advertise medications to treat it. People are becoming more open about discussing when they feel anxious and feel less ashamed about asking for help. The time has never been better for you to try to overcome your social anxiety.
Heather Moehn (Social Anxiety)
and said, “She’s standing behind me, isn’t she?” “ ‘The human tongue is like wasabi,’” Lacey mimicked in a deep, goofy voice that I hoped didn’t really resemble mine. I wheeled around. “I actually think Ben’s tongue is like sunscreen,” she said. “It’s good for your health and should be applied liberally.” “I just threw up in my mouth,” Radar said. “Lacey, you just kind of took away my will to go on,” I added. “I wish I could stop imagining that,” Radar said. I said, “The very idea is so offensive that it’s actually illegal to say the words ‘Ben Starling’s tongue’ on television.” “The penalty for violating that law is either ten years in prison or one Ben Starling tongue bath,” Radar said. “Everyone,” I said. “Chooses,” Radar said, smiling. “Prison,” we finished together. And then Lacey kissed Ben in front of us. “Oh God,” Radar said, waving his arms in front of his face. “Oh, God. I’m blind. I’m blind.” “Please stop,” I said. “You’re upsetting the black Santas.
John Green (Paper Towns)
In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
adult men enjoy having sex with one another, and they don’t harm anyone while doing so, why should it be wrong, and why should we outlaw it? It is a private matter between these two men, and they are free to decide about it according to their own personal feelings. If in the Middle Ages two men confessed to a priest that they were in love with one another, and that they had never felt so happy, their good feelings would not have changed the priest’s damning judgement – indeed, their lack of guilt would only have worsened the situation. Today, in contrast, if two men are in love, they are told: ‘If it feels good – do it! Don’t let any priest mess with your mind. Just follow your heart. You know best what’s good for you.’ Interestingly enough, today even religious zealots adopt this humanistic discourse when they want to influence public opinion. For example, every year for the past decade the Israeli LGBT community has held a gay pride parade in the streets of Jerusalem. It’s a unique day of harmony in this conflict-riven city, because it is the one occasion when religious Jews, Muslims and Christians suddenly find a common cause – they all fume in accord against the gay parade. What’s really interesting, though, is the argument they use. They don’t say, ‘These sinners shouldn’t hold a gay parade because God forbids homosexuality.’ Rather, they explain to every available microphone and TV camera that ‘seeing a gay parade passing through the holy city of Jerusalem hurts our feelings. Just as gay people want us to respect their feelings, they should respect ours.’ On 7 January 2015 Muslim fanatics massacred several staff members of the French magazine Charlie Hebdo, because the magazine published caricatures of the prophet Muhammad. In the following days, many Muslim organisations condemned the attack, yet some could not resist adding a ‘but’ clause. For example, the Egyptian Journalists Syndicate denounced the terrorists for their use of violence, but in the same breath denounced the magazine for ‘hurting the feelings of millions of Muslims across the world’.2 Note that the Syndicate did not blame the magazine for disobeying God’s will. That’s what we call progress.
Yuval Noah Harari (Homo Deus: A History of Tomorrow)
As far as I can tell, there are two basic rules: 1. Don’t bite anything without permission, and 2. The human tongue is like wasabi: it’s very powerful, and should be used sparingly.” Ben’s eyes suddenly grew bright with panic. I winced, and said, “She’s standing behind me, isn’t she?” “‘The human tongue is like wasabi,’” Lacey mimicked in a deep, goofy voice that I hoped didn’t really resemble mine. I wheeled around. “I actually think Ben’s tongue is like sunscreen,” she said. “It’s good for your health and should be applied liberally.” “I just threw up in my mouth,” Radar said. “Lacey, you just kind of took away my will to go on,” I added. “I wish I could stop imagining that,” Radar said. I said, “The very idea is so offensive that it’s actually illegal to say the words ‘Ben Starling’s tongue’ on television.” “The penalty for violating that law is either ten years in prison or one Ben Starling tongue bath,” Radar said. “Everyone,” I said. “Chooses,” Radar said, smiling. “Prison,” we finished together. And then Lacey kissed Ben in front of us. “Oh God,” Radar said, waving his arms in front of his face. “Oh, God. I’m blind. I’m blind.” “Please stop,” I said. “You’re upsetting the black Santas.
John Green (Paper Towns)
Oh, lady, there aren’t words for it. I don’t know—it’s the difference between a pair of roller skates and a Ferrari—ah, there aren’t words.’ ‘I think the lady doth protest too much. You wouldn’t promote such blatant lesbian propaganda if you were sure of yourself and your sexual identity.’ ‘Propaganda? I took a few minutes to try to answer a question you asked me. If you want to see blatant propaganda then look at the ads in the subways, magazines, t.v., everywhere. The big pigs use heterosexuality and women’s bodies to sell everything in this country—even violence. Damn, you people are so bad off you got to have computers to match you up these days.’ Polina began to get angry, but then she took some time to think about what I had laid on her. ‘I never thought of it that way, I mean about advertising and all.’ ‘Well, I sure have. You don’t see ads of women kissing to get you to buy Salem cigarettes, do you?’ She laughed. ‘That’s funny, that’s truly funny. Why the entire world must look different to you.’ ‘It does. It looks destructive, diseased, and corroded. People have no selves anymore (maybe they never had them in the first place) so their home base is their sex—their genitals, who they fuck. It’s enough to make a chicken laugh.’ ‘I—are all homosexuals as perceptive as you?
Rita Mae Brown (Rubyfruit Jungle)
While amassing one of the most lucrative fortunes in the world, the Kochs had also created an ideological assembly line justifying it. Now they had added a powerful political machine to protect it. They had hired top-level operatives, financed their own voter data bank, commissioned state-of-the-art polling, and created a fund-raising operation that enlisted hundreds of other wealthy Americans to help pay for it. They had also forged a coalition of some seventeen allied conservative groups with niche constituencies who would mask their centralized source of funding and carry their message. To mobilize Latino voters, they formed a group called the Libre Initiative. To reach conservative women, they funded Concerned Women for America. For millennials, they formed Generation Opportunity. To cover up fingerprints on television attack ads, they hid behind the American Future Fund and other front groups. Their network’s money also flowed to gun groups, retirees, veterans, antilabor groups, antitax groups, evangelical Christian groups, and even $4.5 million for something called the Center for Shared Services, which coordinated administrative tasks such as office space rentals and paperwork for the others. Americans for Prosperity, meanwhile, organized chapters all across the country. The Kochs had established what was in effect their own private political party.
Jane Mayer (Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right)
Are his letters to Diana downstairs?" She sighed. "What is it about girls and letters? My husband left me messages in soap on the bathroom mirror. Utterly impermanent.Really wonderful-" She broke off and scowled. I would have thought she looked a little embarrassed, but I didn't think embarrassment was in her repertoire. "Anyway. Most of the correspondence between the Willings is in private collections. He had their letters with him in Paris when he died. In a noble but ultimately misguided act, his attorney sent them to his neice. Who put them all in a ghastly book that she illustrated. Her son sold them to finance the publication of six even more ghastly books of poetry. I trust there is a circle of hell for terrible poets who desecrate art." "I've seen the poetry books in the library," I told her. "The ones with Edward's paintings on the covers. I couldn't bring myself to read them." "Smart girl. I suppose worse things have been done, but not many.Of course, there was that god-awful children's television show that made one of his landscapes move.They put kangaroos in it. Kangaroos. In eastern Pennsylvania." "I've seen that,too," I admitted. I'd hated it. "Hated it.Not quite as much as the still life where Tastykakes replaced one orange with a cupcake, or the portrait of Diana dressed in a Playtex sports bra, but close." "Oh,God. I try to forget about the bra." Dr. Rothaus shuddered. "Well, I suppose they do far worse to the really famous painters.Poor van Gogh. All those hearing-aid ads." "Yeah." We shared a moment of quiet respect for van Gogh's ear.
Melissa Jensen (The Fine Art of Truth or Dare)
Making the most of an experience: Living fully is extolled everywhere in popular culture. I have only to turn on the television at random to be assailed with the following messages: “It’s the best a man can get.” “It’s like having an angel by your side.” “Every move is smooth, every word is cool. I never want to lose that feeling.” “You look, they smile. You win, they go home.” What is being sold here? A fantasy of total sensory pleasure, social status, sexual attraction, and the self-image of a winner. As it happens, all these phrases come from the same commercial for razor blades, but living life fully is part of almost any ad campaign. What is left out, however, is the reality of what it actually means to fully experience something. Instead of looking for sensory overload that lasts forever, you’ll find that the experiences need to be engaged at the level of meaning and emotion. Meaning is essential. If this moment truly matters to you, you will experience it fully. Emotion brings in the dimension of bonding or tuning in: An experience that touches your heart makes the meaning that much more personal. Pure physical sensation, social status, sexual attraction, and feeling like a winner are generally superficial, which is why people hunger for them repeatedly. If you spend time with athletes who have won hundreds of games or with sexually active singles who have slept with hundreds of partners, you’ll find out two things very quickly: (1) Numbers don’t count very much. The athlete usually doesn’t feel like a winner deep down; the sexual conqueror doesn’t usually feel deeply attractive or worthy. (2) Each experience brings diminishing returns; the thrill of winning or going to bed becomes less and less exciting and lasts a shorter time. To experience this moment, or any moment, fully means to engage fully. Meeting a stranger can be totally fleeting and meaningless, for example, unless you enter the individual’s world by finding out at least one thing that is meaningful to his or her life and exchange at least one genuine feeling. Tuning in to others is a circular flow: You send yourself out toward people; you receive them as they respond to you. Notice how often you don’t do that. You stand back and insulate yourself, sending out only the most superficial signals and receive little or nothing back. The same circle must be present even when someone else isn’t involved. Consider the way three people might observe the same sunset. The first person is obsessing over a business deal and doesn’t even see the sunset, even though his eyes are registering the photons that fall on their retinas. The second person thinks, “Nice sunset. We haven’t had one in a while.” The third person is an artist who immediately begins a sketch of the scene. The differences among the three are that the first person sent nothing out and received nothing back; the second allowed his awareness to receive the sunset but had no awareness to give back to it—his response was rote; the third person was the only one to complete the circle: He took in the sunset and turned it into a creative response that sent his awareness back out into the world with something to give. If you want to fully experience life, you must close the circle.
Deepak Chopra (The Book of Secrets: Unlocking the Hidden Dimensions of Your Life)
Torrents of text conversations, tides of cell conversations, of television programs, of e-mail, vast networks of fiber and wire interlaced above and beneath the city, passing through buildings, arcing between transmitters in Metro tunnels, between antennas atop buildings, from lampposts with cellular transmitters in them, commercials for Carrefour and Evian and prebaked toaster pastries flashing into space and back to earth again, I’m going to be late and Maybe we should get reservations? and Pick up avocados and What did he say? and ten thousand I miss yous, fifty thousand I love yous, hate mail and appointment reminders and market updates, jewelry ads, coffee ads, furniture ads flying invisibly over the warrens of Paris, over the battlefields and tombs, over the Ardennes, over the Rhine, over Belgium and Denmark, over the scarred and ever-shifting landscapes we call nations. And is it so hard to believe that souls might also travel those paths? That her father and Etienne and Madame Manec and the German boy named Werner Pfennig might harry the sky in flocks, like egrets, like terns, like starlings? That great shuttles of souls might fly about, faded but audible if you listen closely enough? They flow above the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through the other side, the air a library and the record of every life lived, every sentence spoken, every word transmitted still reverberating within it. Every hour, she thinks, someone for whom the war was memory falls out of the world. We rise again in the grass. In the flowers. In songs.
Anthony Doerr (All the Light We Cannot See)
Emotions get our attention As the television advertisement opens, we see two men talking in a car. They are having a mildly heated discussion about one of them overusing the word “like” in conversation. As the argument continues, we notice out the passenger window another car barreling toward the men. It smashes into them. There are screams, sounds of shattering glass, quick-cut shots showing the men bouncing in the car, twisted metal. The final shot shows the men standing, in disbelief, outside their wrecked Volkswagen Passat. In a twist on a well-known expletive, these words flash on the screen: “Safe Happens.” The spot ends with a picture of another Passat, this one intact and complete with its five-star side-crash safety rating. It is a memorable, even disturbing, 30-second spot. That’s because it’s charged with emotion. Emotionally charged events are better remembered—for longer, and with more accuracy—than neutral events. While this idea may seem intuitively obvious, it’s frustrating to demonstrate scientifically because the research community is still debating exactly what an emotion is. What we can say for sure is that when your brain detects an emotionally charged event, your amygdala (a part of your brain that helps create and maintain emotions) releases the chemical dopamine into your system. Dopamine greatly aids memory and information processing. You can think of it like a Post-it note that reads “Remember this!” Getting one’s brain to put a chemical Post-it note on a given piece of information means that information is going to be more robustly processed. It is what every teacher, parent, and ad executive wants.
John Medina (Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School)
People walk the paths of the gardens below, and the wind sings anthems in the hedges, and the big old cedars at the entrance to the maze creak. Marie-Laure imagines the electromagnetic waves traveling into and out of Michel’s machine, bending around them, just as Etienne used to describe, except now a thousand times more crisscross the air than when he lived—maybe a million times more. Torrents of text conversations, tides of cell conversations, of television programs, of e-mail, vast networks of fiber and wire interlaced above and beneath the city, passing through buildings, arcing between transmitters in Metro tunnels, between antennas atop buildings, from lampposts with cellular transmitters in them, commercials for Carrefour and Evian and prebaked toaster pastries flashing into space and back to earth again, I’m going to be late and Maybe we should get reservations? and Pick up avocados and What did he say? and ten thousand I miss yous, fifty thousand I love yous, hate mail and appointment reminders and market updates, jewelry ads, coffee ads, furniture ads flying invisibly over the warrens of Paris, over the battlefields and tombs, over the Ardennes, over the Rhine, over Belgium and Denmark, over the scarred and ever-shifting landscapes we call nations. And is it so hard to believe that souls might also travel those paths? That her father and Etienne and Madame Manec and the German boy named Werner Pfennig might harry the sky in flocks, like egrets, like terns, like starlings? That great shuttles of souls might fly about, faded but audible if you listen closely enough? They flow above the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through the other side, the air a library and the record of every life lived, every sentence spoken, every word transmitted still reverberating within it.
Anthony Doerr (All the Light We Cannot See)
When she’s in a courtroom, Wendy Patrick, a deputy district attorney for San Diego, uses some of the roughest words in the English language. She has to, given that she prosecutes sex crimes. Yet just repeating the words is a challenge for a woman who not only holds a law degree but also degrees in theology and is an ordained Baptist minister. “I have to say (a particularly vulgar expletive) in court when I’m quoting other people, usually the defendants,” she admitted. There’s an important reason Patrick has to repeat vile language in court. “My job is to prove a case, to prove that a crime occurred,” she explained. “There’s often an element of coercion, of threat, (and) of fear. Colorful language and context is very relevant to proving the kind of emotional persuasion, the menacing, a flavor of how scary these guys are. The jury has to be made aware of how bad the situation was. Those words are disgusting.” It’s so bad, Patrick said, that on occasion a judge will ask her to tone things down, fearing a jury’s emotions will be improperly swayed. And yet Patrick continues to be surprised when she heads over to San Diego State University for her part-time work of teaching business ethics. “My students have no qualms about dropping the ‘F-bomb’ in class,” she said. “The culture in college campuses is that unless they’re disruptive or violating the rules, that’s (just) the way kids talk.” Experts say people swear for impact, but the widespread use of strong language may in fact lessen that impact, as well as lessen society’s ability to set apart certain ideas and words as sacred. . . . [C]onsider the now-conversational use of the texting abbreviation “OMG,” for “Oh, My God,” and how the full phrase often shows up in settings as benign as home-design shows without any recognition of its meaning by the speakers. . . . Diane Gottsman, an etiquette expert in San Antonio, in a blog about workers cleaning up their language, cited a 2012 Career Builder survey in which 57 percent of employers say they wouldn’t hire a candidate who used profanity. . . . She added, “It all comes down to respect: if you wouldn’t say it to your grandmother, you shouldn’t say it to your client, your boss, your girlfriend or your wife.” And what about Hollywood, which is often blamed for coarsening the language? According to Barbara Nicolosi, a Hollywood script consultant and film professor at Azusa Pacific University, an evangelical Christian school, lazy script writing is part of the explanation for the blue tide on television and in the movies. . . . By contrast, she said, “Bad writers go for the emotional punch of crass language,” hence the fire-hose spray of obscenities [in] some modern films, almost regardless of whether or not the subject demands it. . . . Nicolosi, who noted that “nobody misses the bad language” when it’s omitted from a script, said any change in the industry has to come from among its ranks: “Writers need to have a conversation among themselves and in the industry where we popularize much more responsible methods in storytelling,” she said. . . . That change can’t come quickly enough for Melissa Henson, director of grass-roots education and advocacy for the Parents Television Council, a pro-decency group. While conceding there is a market for “adult-themed” films and language, Henson said it may be smaller than some in the industry want to admit. “The volume of R-rated stuff that we’re seeing probably far outpaces what the market would support,” she said. By contrast, she added, “the rate of G-rated stuff is hardly sufficient to meet market demands.” . . . Henson believes arguments about an “artistic need” for profanity are disingenuous. “You often hear people try to make the argument that art reflects life,” Henson said. “I don’t hold to that. More often than not, ‘art’ shapes the way we live our lives, and it skews our perceptions of the kind of life we're supposed to live." [DN, Apr. 13, 2014]
Mark A. Kellner
You know that recent Supreme Court ruling where a husband can legally murder his wife if he can prove she wouldn't under any circumstances give him a divorce?"   "Yes, the so-called-"   "I don't care what it's called; what matters is that we have a TV ad made up on that already.
E, devo dire, non capisco neppure perché certa gente è disposta a pagare per venire ribaltata e sospesa e precipitata e poi sbattuta ad alta velocità avanti e indietro, e infine appesa a testa in giù fino a che vomita. È come pagare per fare un incidente stradale. Non lo capisco proprio, e non l'ho mai capito. Non è un fatto regionale o culturale. Penso che il mondo si divide nettamente tra quelli che all'induzione programmata di terrore si eccitano, e quelli che non si eccitano affatto. Il terrore, per me, non è eccitante. È terrificante.
David Foster Wallace (Tennis, tv, trigonometria, tornado (e altre cose divertenti che non farò mai più))
These mega-churches are springing up all over the country—especially in the suburbs of large cities. And they all follow the same formula: A charismatic, self-anointed pastor starts a church by holding services in a home, then in a school. He targets the young professionals, who make good salaries—although the poorer folks are welcome too, as long as they’re willing to pay their fair share. When there are enough members, the pastor proposes buying land, then buildings, then more buildings, asking the people to give sacrificially to do God’s work. The pastor uses outrageous gimmicks in the worship services to create a massive word-of-mouth campaign for the church. Everybody’s excited about going to the big show on Sundays. For the children and youth, church is like going to a theme park. And what kid wouldn’t want to do that? A local TV ministry is added. Then it goes national. Then global. Services are streamed live to the internet. A satellite campus is opened, then another, and so on. Ministries are established in foreign countries. But whose church is it? The pastor’s. Whose ministry is it? The pastor’s. What is everything built on? The pastor. It is his church. His ministry. His empire. -- Hal, the mega-church blogger
Robert Burton Robinson (Deadly Commitment (John Provo Thriller Series #1))
We thought that interactivity would make advertising more engaging. We thought that traditional advertising was on the way out. We thought that the DVR was going to devastate TV. We thought the PC and the television were going to converge. None of this has happened.
Bob Hoffman (The Ad Contrarian)
Should we trust the scientists and the so called experts that created the endless parade of pharmaceutical concoctions that we see advertised on TV? ads that are soon discontinued as they're followed up by an avalanche of commercials from legal firms inviting people who are permanently damaged or worse from last week's big pharma witch's Brew to sue for damages...
Dane Wigington
I am waiting for my wife to get ready. I see her in front of a mirror, pinching her belly. She asks if I think she is fat. “No,” I say. “Are you sure?” “Yes.” “Well, I feel fat.” “You aren’t.” “How about now?” “Still no.” “What about from this angle?” “Negative.” “From this side?” “Nope.” “What about when I turn around?” “No.” “How about when I hike up one leg, spin in circles, and recite the Pledge of Allegiance?” “No.” “Do you REALLY mean it?” “If you were any skinnier you’d have to stand up five times just to make a shadow. Now can we please go to dinner?” “But I feel fat.” My whole life has been spent in the company of women. When my father died, he left me in a house of estrogen. There, I learned something about the opposite gender. Namely, women often think they are fat. And they are always wrong about this, no matter what their size. It isn’t their fault. Every printed advertisement and commercial tells them to feel this way. But it wasn’t always like this. Things were different seventy-five years ago. Back then, nobody went around saying Marilyn Monroe looked like a North Atlantic whale, or told Doris Day she needed to go paleo. People weren’t this obsessed with being skinny. Consequently, American families ate more bacon, and butter. And you know what they say: “The family that eats bacon and butter together, stays together.” But things have changed. Famous women from bygone eras would be called “large” or “fluffy” in today’s world. Marilyn Monroe, for instance, would be considered a Clydesdale. Barbara Eden, a Holstein. Ginger and Mary Ann wouldn’t have a chance with their muffin-tops. Daisy Duke would be playing the part of Boss Hogg. Last week, I got a letter from a reader named Myra, who is nineteen. Myra feels overweight, and has felt this way since middle school. She has been on a diet for six months but it’s not working. So she went to the doctor. He did what all doctors do. He ran tests and blood work. This led to more tests, more blood work, then an MRI just to be sure. And a consult with a high-priced specialist, a visit to a dermatologist, an herbologist, a zoologist, an ornithologist, and an Episcopal priest. And do you know what? The doc concluded that Myra was in perfect health. In his own words: “You’re a little on the skinny side, Myra.” How can a girl who is skinny by medical standards believe she is fat? How, I ask? But like I said, it’s not your fault, Myra. We are all in the same boat. We live in a world that tells us we’re ugly, fat, boring, and we need better insurance. We live in a civilization where people drive thirty minutes to the gym to walk on a treadmill. A world where underwear models are selling everything from iced tea to pop music. And when these commercial actors take off their shirts, you can see veins running up their abdomens. Veins, for crying out loud. The Half Naked Plastic Bodies are on every magazine rack, clothing store ad, every newsfeed, in inboxes, junk mail, and even on beer commercials....Well, not that anyone asked me, but I don’t believe in phony TV-people. I believe in real women. Like the women who raised me. The ones who are brave enough to be themselves. And I believe in what they taught me. I believe in eating good food, and fresh okra, summer tomatoes, biscuits, butter, and bacon. Certainly, I believe in health, but also in good food, and in living a rich life. I believe in loving what is in the mirror. I believe in keeping the television off. I believe in long walks
Sean Dietrich
Thirty-second TV ads may help win some elections, but they are not going to bring about the fundamental change our country needs.
Bernie Sanders (Where We Go from Here: Two Years in the Resistance)
This weapon uses the Active Denial System (ADS), which dispenses brief, high-energy waves at a target, resulting in a sensation of severe burning pain. As one reporter explained, the $51 million crowd-control device “rides atop a Humvee, looks like a TV dish, and shoots energy waves 1/64 of an inch deep into the human skin.”32
John W. Whitehead (Change Manifesto: Join the Block by Block Movement to Remake America)
The first 20 percent often begins with having the right data, the right technology, and the right incentives. You need to have some information—more of it rather than less, ideally—and you need to make sure that it is quality-controlled. You need to have some familiarity with the tools of your trade—having top-shelf technology is nice, but it’s more important that you know how to use what you have. You need to care about accuracy—about getting at the objective truth—rather than about making the most pleasing or convenient prediction, or the one that might get you on television. Then you might progress to a few intermediate steps, developing some rules of thumb (heuristics) that are grounded in experience and common sense and some systematic process to make a forecast rather than doing so on an ad hoc basis.
Nate Silver (The Signal and the Noise: Why So Many Predictions Fail-but Some Don't)
The data team would collect as much information as possible about potential voters, including age, race, ethnicity, voting history, and magazine subscriptions, among other things. Each person was given a score, ranging from zero to one hundred, in each of three categories: probability of voting, probability of voting for Hillary, and probability, if they were undecided, that they could be persuaded to vote for her. These scores determined which voters got contacted by the campaign and in which manner—a television spot, an ad on their favorite website, a knock on their door, or a piece of direct mail. “It’s a grayscale,” said a campaign aide familiar with the operation. “You start with the people who are the best targets and go down until you run out of resources.
Jonathan Allen (Shattered: Inside Hillary Clinton's Doomed Campaign)
Since The Great Recession, the global financial crash of 2008-09, the debt-fuelled post-recession recovery has been the weakest in the post-war era (since the end of World War Two). Whereas total outstanding credit in the US after the Wall Street Crash grew from 160% to 260% of GDP between 1929 and 1932, the figure rose from 365% in 2008 to 540% in 2010. (And this does not include derivatives, whose nominal outstanding value is at least four times GDP).[34] A long depression and rising right-wing populism have followed, including the stunning ascendency of property tycoon and TV celebrity demagogue Donald Trump as the President of the US in 2016.[35] The British public’s vote in June 2016 to leave the EU delivered another shock of global significance. A chronic drift towards trade wars and protectionism is accelerating and in January 2018, US Defence Secretary Jim Mattis said that “great power competition, not terrorism, is now the primary focus of US national security”, putting Russia, China and – yes – Europe in the crosshairs of the world’s long-time dominant economic and military power. Adding to this age of anxiety is the accelerating automation revolution. What should be an emancipatory and utopian development only generates insecurity at the prospect of unprecedented mass unemployment. It can be no coincidence that all these crises are converging at exactly the same time. They cannot be explained away by cynical and shallow generalisations about ‘human nature’. In the course of this investigation we will see that in fact all of these crises have a common root cause: the decaying nature of capitalism and its tendency towards breakdown. Indeed, average Gross Domestic Product (GDP) growth rates in the world’s richest countries have fallen in every decade since the 1960s and are clearly closing in on zero. Rates of profit, manufacturing costs and commodity prices are also trending towards zero. Drawing on Henryk Grossman’s vital clarification of Karl Marx’s methodology, we shall see that capitalism is heading inexorably towards a final, insurmountable breakdown that is destined to strike much earlier than a zero rate of profit. Indeed, we shall also see that the next, imminent economic crash will result in worldwide hyperinflation. We will also show that the economic crisis is intensifying competition between nation-states, forcing them into a situation which threatens the most destructive world war to date.
Ted Reese (Socialism or Extinction: Climate, Automation and War in the Final Capitalist Breakdown)
I have seen TV ads that now state, “We deal with the deeper aspects of addiction.” It should be clear by this point there is a great deal to the “deeper issues” that is unknown to most of these practitioners. We might regard such language as “marketing.
Alfred A. Borrelli (The Match: Academic/Applied Psychology and the Chemical Dependence Field)
Terence Hill “Come Eastwood non mollo mai” L’attore torna in tv con “A un passo dal cielo” “Niente jeep ma il cavallo per amore della natura” L’attore Terence Hill confessa di scegliere sempre ruoli che gli appartengono anche a rischio di sembrare sempre uguale 673 parole Terence Hill ha una voce da ragazzo, percorsa da una vaga incertezza, anche quando dice cose di cui è profondamente convinto. Sarà per via di questa curiosa intonazione, ma anche, naturalmente, per la trasparenza dello sguardo blu, che la sua carriera, iniziata in un modo, esplosa in un altro, interrotta e poi ripresa in tv, con enorme successo di pubblico, prosegue a gonfie vele e promette ancora numerosi, fortunati, sviluppi. Da domani rivedremo l’attore su Raiuno, per dieci serate, in Un passo dal cielo 3, mentre a maggio inizieranno le riprese della nuova serie di Don Matteo: «Scelgo sempre personaggi adatti a me, dopo Don Matteo mi sono arrivate tante proposte, ho accettato questa, in cui vesto i panni di una guardia forestale, perchè il progetto mi ha entusiasmato, riguarda un tema a me vicino e cioè la passione per la natura». A cavallo o in bicicletta, Terence Hill (nome vero Massimo Girotti, nato a Venezia nel 1939), è sempre riuscito ad attraversare la barriera dello schermo, toccando le corde più profonde di diverse generazioni di pubblico. Da quelle cresciute con la serie di Trinità a quelle che lo ricordano, biondo e prestante, accanto a Lucilla Morlacchi nel Gattopardo di Visconti, da quelle che ormai lo considerano una specie di sacerdote in borghese, capace di risolvere ogni tipo di problema esistenziale, a quelle che conoscono il percorso difficile della sua vita personale, segnata da un lutto terribile come la perdita di un figlio. La sua esistenza d’attore è legata a personaggi longevi. Non ha mai desiderato cambiare, rompere, fare ruoli diversi? «Capisco che certe mie scelte possano apparire monotone, mi hanno chiesto spesso “perchè non fai un’altra cosa?, ma per me conta altro, soprattutto come mi sento...Per esempio con Eriprando Visconti ho girato Il vero e il falso in cui facevo l’avvocato, non mi sono trovato bene, e infatti tutto il film non funzionava...». Invece con Bud Spencer, nei film di Trinità, si è trovato benissimo. «Sa perchè ho scelto di continuare a farli? Una volta ho incontrato una mamma che aveva con sè due bambini di 7 e 5 anni, mi chiese di recitare ancora in tanti film così, dove poteva portare i suoi figli, aveva le lacrime agli occhi, non l’ho mai dimenticata». Oggi ritornerebbe a fare «Trinità»? «Sarebbe fuori luogo, i tempi sono cambiati, la gioia di “Trinità” era lo specchio degli Anni Settanta, c’era un seme di innocenza che adesso non c’è più». Sia Don Matteo, sia il Capo della forestale di «Un passo dal cielo», sono personaggi risolutivi, arrivano e sciolgono i nodi... «Sì, e questo è il motivo principale per cui piacciono tanto. Sono figure epiche, che offrono soluzioni ai guai e che, nel caos generale della vita di tutti, mettono ordine, appaiono rassicuranti. Sa che in Un passo dal cielo sarei dovuto andare in jeep? Sono io che ho voluto il cavallo, molto più adatto a sottolineare il rapporto con la natura». Da tanti anni interpreta un sacerdote, quanto conta per lei la religiosità? «Ho un buon rapporto con la fede, e mi sembra che Don Matteo la trasmetta nella maniera giusta, senza retorica, senza dare lezioncine, senza fare la predica». Possiamo dire che «Don Matteo» è un po’ un prete in stile Bergoglio? «Anzi, direi che Bergoglio ha imitato Don Matteo... Scherzo, Don Matteo riflette la mia passione per i libri di Carlo Carretto, grande cattolico italiano, lui aveva la stessa semplicità che troviamo oggi in Papa Francesco». Ha un sogno nel cassetto, un modello da raggiungere? «Io ho solo buona volontà, cerco di fare bene le cose, il mio modello è Clint Eastwood, ha 10 anni più di me e continua imperterrito ad andare av
By focusing on happiness itself, you can lead a much better life than those who focus on convenience, luxury, and following the lead of the financially illiterate herd that is the TV-ad-absorbing Middle Class of the United States (and other rich countries) today. Happiness comes from many sources, but none of these sources involve car or purse upgrades.
Peter Adeney
Jobs also took a direct interest in where the ads ran. He favored TV shows that fit the sensibility of Apple’s perceived customer. Modern Family, The Daily Show, and Family Guy were favorites. Smarter reality TV like The Amazing Race was preferred over the more mean-spirited Survivor. Jobs once flew off into a rage when an Apple spot accidentally found its way onto Glenn Beck’s program on the Fox News Channel. Jobs detested Fox News, but he generally didn’t want Apple to advertise on any political talking-head show.
Adam Lashinsky (Inside Apple)
When it comes to television advertising, Michael Bloomberg out-spends the NRA and all other self-defense groups by 6.3 to one. The money produces political attack ads that accuse supporters of right-to-carry on college campuses of “allowing criminals to carry hidden, loaded guns in our schools.
John R. Lott Jr. (The War on Guns: Arming Yourself Against Gun Control Lies)
By mid-2009, integration had been officially attempted in only two of the state’s 33 prisons, beginning with non-violent inmates considered most likely to accept it. At Sierra Conservation Center, southeast of Sacramento, integration began in the fall of 2008. For three days, hundreds of prisoners protested by refusing to work, eat, or leave their cells. Rules violations increased five-fold. Prisoners refused to share cells even though they could be punished with withdrawal of television, commissary, and exercise privileges, and have up to 90 days added to their sentences. 'To me, this is like using us like lab rats, to see if it works,' said black inmate Glenn Brooks. 'It ain’t ever going to work. All it’s going to do is get somebody hurt, get somebody killed.
Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
Tune in to any Venezuelan television channel in January 2015, and you would see government-funded ads featuring famous singers, soap opera actors, and television personalities with one message for shoppers: “Cool it with the nervous purchases.
Raúl Gallegos (Crude Nation: How Oil Riches Ruined Venezuela)
Times Square, much like these TV ads, expects little of us, if not quite the worst. Instead of treating one like an overgrown six-year-old with impulse control issues and a huge piggy bank ready for the smashing, as the ads do, it treats one like an enormous genital. A penis with a wallet, if one prefers.
Kathleen Rooney (Lillian Boxfish Takes a Walk)
concerned an exercise machine called the Alpine Ski, a magnificently designed device that simulates downhill skiing, giving the user not only the aerobic benefits you get from something like the NordicTrack, but at the same time, a serious muscular workout. The Alpine Ski’s inventor, Herb Schell, was my client. A former personal trainer in Hollywood, he had made a bundle with this invention. Then suddenly, about a year ago, cheaply produced ads began to run on late-night television for something called the Scandinavian Skier, unmistakably a knockoff of Herb’s invention. It was a lot less expensive, too: whereas the real Alpine Ski sells for upward of six hundred dollars (and Alpine Ski Gold for over a thousand), the Scandinavian Skier was going for $129.99. Herb Schell was already seated in my office, along with the president and chief executive officer of E-Z Fit, the company that was manufacturing Scandinavian Skier, Arthur Sommer; and his attorney, a high-powered lawyer named Stephen Lyons, whom I’d heard of but never met. On some level I found it ironic that both Herb Schell and Arthur Sommer were paunchy and visibly in lousy shape. Herb had confided to me over lunch shortly after we met that, now that he was no longer a personal trainer, he’d grown tired of working out all the time; he much preferred liposuction.
Joseph Finder (Extraordinary Powers)
concerned an exercise machine called the Alpine Ski, a magnificently designed device that simulates downhill skiing, giving the user not only the aerobic benefits you get from something like the NordicTrack, but at the same time, a serious muscular workout. The Alpine Ski’s inventor, Herb Schell, was my client. A former personal trainer in Hollywood, he had made a bundle with this invention. Then suddenly, about a year ago, cheaply produced ads began to run on late-night television for something called the Scandinavian Skier, unmistakably a knockoff of Herb’s invention. It was a lot less expensive, too: whereas the real Alpine Ski sells for upward of six hundred dollars (and Alpine Ski Gold for over a thousand), the Scandinavian Skier was going for $129.99.
Joseph Finder (Extraordinary Powers)
YouTube would lead a revolution in the realm of video content. A clip from an episode of Jackass or one of Jonze’s skateboarding videos or quirky ads might air on television and be seen by a live audience of a few hundred thousand viewers, but then it either faded from memory or cost the network hefty sums to re-air. The same clip, uploaded for free to YouTube, would live on the site indefinitely and could rack up millions and millions of views through the
Jill Abramson (Merchants of Truth: The Business of Facts and The Future of News)
The next section is the journal I wrote while under the strict rules -- No casinos, No porn, no sex, no masturbation, no weed, no cigarettes, no cigars, no tobacco, no alcohol, no fast food, no greasy food, no artificial processed foods, no pop, no coffee, no chocolate, no refined sugar, no tv, no movies (only documentaries), and no video games. I also later added on no shopping, only two daily social media and email checks, and low amounts of music
Greg Kamphuis (A 40 Day Dopamine Fast)
Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member’s e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we’d like customers to do: to make a purchase so we can help them solve their problem.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
Makers of the hit reality TV show, Bigg Boss have announced the details of their upcoming season 12. The show will now have couples for participants, Bigg Boss has seen a major drop in viewers which is why the makers have decided to bring something new to the table. Announcing the auditions for the upcoming season, Indian TV channel Colors TV tweeted: While the tweet did not explicitly mention what kind of couples the show is looking for, reports suggest that the makers are looking for romantic couples. A report by The Indian Express quoted a source, mentioning, “Bigg Boss is one of the most watched shows across the world and the show-runners make an effort to bring something new for its viewers every year. While the partner angle was played during the ninth season themed – Double Trouble – this would be special, as for the first time, contestants will get to participate with their loved ones.” With the new format of the show, fans were also concerned if Salman Khan will be hosting the show this time as well as the actor was recently involved in a court case. However, it’s been confirmed that the 52-year-old actor will be returning to the Bigg Boss stage for season 12. Colors TV believes that despite busy schedules, Salman has always been on time for his Bigg Boss shoots. In addition, he has also added much needed star value to the show. Apart from Bigg Boss 12, Salman has a game show, Dus Ka Dum lined up as well, which will be premiering in July 2018.
Indeed, probably the most effective way to break the free market's spell would be to transform its most debilitating cultural products into a globalized twelve-step program. See, for instance, how New Economy laissez-faire ideologues like Virginia Postrel or Chris Anderson fare in the hypercapitalist but viciously authoritarian island paradise of Singapore. Or put Thomas Friedman to work in a Marianas textile factory for a couple of months and let him see how flat the market-mastered world looks to him then. Take the utopian theorists of "seasteading" libertarianism at their word, and let them fashion their stateless free-market utopia out of all reach of all international sea treaty enforcement. Put Steve Forbes to work as a union organizer in the shadows of the breathtaking architectural homage to investor-class excess known as the Abu Dhabi skyline - where the local construction industry is awash in sweated day labor. Indeed, I can see a whole Survivor-style reality television franchise in the offing: Capitalist Detox Island. True, it might be hard to sell to advertisers - unless, that is, you compel TARP recipients to purchase ad time. Now that's a manipulation of market forces I can get behind.
Chris Lehmann
There are probably no white journalists in America who would say they chose their houses because they were in white neighborhoods, but that, in effect, is what they do. Peter Brown of the Orlando Sentinel looked up the zip codes of 3,400 journalists, and found that they cluster in upscale neighborhoods, far from inner cities. More than one-third of Washington Post reporters live in just four fancy D.C. suburbs. Television personality Chris Matthews routinely promotes integration, and Ted Koppel hectored whites who live apart from blacks. Where do they live? Mr. Matthews in 95-percent white Chevy Case, and Mr. Koppel in Potomac, also in Maryland, which had a black population of 3.9 percent. Perhaps these men thought they lived inside their television sets. Sociologist Charles Gallagher of La Salle University has noted that television advertising is a 'carefully manufactured racial utopia [...] that is far afield of reality,' where everyone has black and Hispanic neighbors with whom they discuss which brand of toothpaste is best. Jerome D. Williams, a professor of advertising and African American studies at the University of Texas at Austin also laughs at advertisers' depictions of American life, adding that 'if you look at the United States in terms of where we live and who our friends are and where we go to church, we live in different worlds.
Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
The Nation of Islam is the best known Black Muslim group, though its actual numbers may be no more than 100,000. However, many blacks who are not, themselves, Muslims have great respect for the group’s leader, Louis Farrakhan. Users of the Internet arm of Black Entertainment Television,, chose him as the black “person of the year” for 2005. Mr. Farrakhan was elected over Oprah Winfrey, then-Senator Barack Obama, Robert L. Johnson, who started BET, and the victims of Hurricane Katrina. “An overwhelming percentage of our users agreed that Minister Farrakhan made the most positive impact on the Black community over the past year,” explained a BET spokesman. What did Mr. Farrakhan do to deserve that honor? He received heavy news coverage twice that year. Once was when he promoted the theory that whites blew up the New Orleans levees to destroy black neighborhoods. The other was when he organized a “Millions More Movement” on the National Mall to celebrate the tenth anniversary of the Million Man March. On that occasion, Michael Muhammad, National Youth Minister for the Nation of Islam declaimed: “We want to say to our young brothers of the Crips and the Bloods that we are one family. The real enemy doesn’t wear blue, but white, even when he’s butt naked.” Ayinde Baptiste of the Nation of Islam added: “We are at war here in America. . . . We need soldiers now. We need black male soldiers, we need black feminist soldiers, we need Crips and Bloods soldiers . . . soldiers in the prisons, soldiers in the streets.” The Congressional Black Caucus endorsed the event, and five black congressmen attended it.
Jared Taylor (White Identity: Racial Consciousness in the 21st Century)
By 2015 online advertising is expected to overtake print advertising and become the second largest advertising medium behind TV
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
Jeff Goodby, however, got to see them all. After work, he, Silverstein, Sogard, and a few other guys from the agency went down to a dive bar on Union Street called the Bus Stop, where they got to experience the inaugural batch of ads with an unsuspecting focus group of drunken peers. For a crowd that loved music and loved even more what MTV had encouraged music to become, the bar blasted the Video Music Awards on a dozen televisions as if it were the Super Bowl.
Blake J. Harris (Console Wars: Sega, Nintendo, and the Battle that Defined a Generation)
If we purchased the land, the zoo would be enlarged from four acres to six. At the time, it seemed like an enormous step to take. We argued back and forth. We talked, dreamed, and planned. Steve always seemed to worry about the future. “If anything happens to me, promise that you’ll take care of the zoo.” “Of course I will,” I said. “That’s easy to promise, but nothing is going to happen to you. Don’t worry.” “Will you still love me if a croc grabs me and I lose an arm or a leg?” “Yes, of course I would still love you,” I said. But there were many evenings when he would run through improbably scenarios, just checking to see how I really felt. One night he looked particularly concerned, his brow furrowed. “What’s up?” I asked. “Tell me why you married me.” I laughed. “Because you’re hot in the cot.” That broke the tension, and he laughed too. We both relaxed a little bit. But he would sometimes wonder if I’d married him just because I loved him, or if it was because he was a bit of Tarzan and Croc Dundee and Indiana Jones all rolled into one. “I’m in love with Steve Irwin,” I assured him, “and part of the reason I love you is because you are such a staunch advocate for wildlife. Your empathy and compassion for all animals is part of it too. But most of all, I know that destiny brought us together.” Steve continued our serious discussion, and he spoke of his mortality. He was convinced that he would never reach forty. That’s why he was in such a hurry all the time, to get as much done as he could. He didn’t feel sad about it. He only felt the motivation to make a difference before he was gone. “I’m not afraid of death,” he said. “I’m only afraid of dying. I don’t want to get sick and dwindle. I love working hard and playing hard and living hard, and making every moment count.” I learned so much from Steve. He helped me reevaluate my own purpose, my own life. What would happen if I didn’t make it to forty? What legacy would I leave? That evening he was unusually contemplative. “None of our petty problems really matter,” he said. I agreed. “In a hundred years, what difference is it going to make, worrying about this two acres of land? We need to focus on the real change that will make the world a better place for our children and grandchildren.” Steve gave me a strange look. Children? We had never discussed having children much, because we were flat strapped. The thought of filming more documentaries, running the zoo, and raising a family was just too daunting. But that evening we did agree on one thing: We would spend some of my savings and make the leap to enlarge the zoo. We were both so happy with our decision. “We’re lucky that we met before I became the Crocodile Hunter,” he said. I knew what he was talking about. It made things a lot easier, a lot more clear-cut. I had fallen in love with Steve Irwin, not the guy on TV. “I don’t know how they do it,” he said. “Who?” I asked. “People in the limelight,” he said. “How do they tell who’s in it for them and who’s just after their celebrity? It puts a new slant on everything. Not for us, though,” he added. “Too right,” I agreed.
Terri Irwin (Steve & Me)
Watching Steve around the camp was witnessing a man at one with his environment. Steve had spent all his life perfecting his bush skills, first learning them at his father’s side when he was a boy. He hero-worshiped Bob and finally became like his dad and then some. Steve took all the knowledge he’d acquired over the years and added his own experience. Nothing seemed to daunt him, from green ants, mozzies, sand flies, and leeches, to constant wet weather. On Cape York we faced the obvious wildlife hazards, including feral pigs, venomous snakes, and huge crocodiles. I never saw Steve afraid of anything, except the chance of harm coming to someone he loved. He learned how to take care of himself over the years he spent alone in the bush. But as his life took a sharp turn, into the unknown territory of celebrity-naturalist, he suddenly found himself with a whole film crew to watch out for. Filming wildlife documentaries couldn’t have happened without John Stainton, our producer. Steve always referred to John as the genius behind the camera, and that was true. The music orchestration, the editing, the knowledge of what would make good television and what wouldn’t--these were all areas of John’s clear expertise. But on the ground, under the water, or in the bush, while we were actually filming, it was 100 percent Steve. He took care of the crew and eventually his family as well, while filming in some of the most remote, inaccessible, and dangerous areas on earth. Steve kept the cameraman alive by telling him exactly when to shoot and when to run. He orchestrated what to film and where to film, and then located the wildlife. Steve’s first rule, which he repeated to the crew over and over, was a simple one: Film everything, no matter what happens. “If something goes wrong,” he told the crew, “you are not going to be of any use to me lugging a camera and waving your other arm around trying to help. Just keep rolling. Whatever the sticky situation is, I will get out of it.” Just keep rolling. Steve’s mantra.
Terri Irwin (Steve & Me)
Tell me," he demanded as he pushed me further under the water so he could share it with me too. "Tell me what the look was about," he added so I couldn't use confusion as a stalling tactic again. "It's nothing it's just..." I exhaled loud enough to call it a sigh as I shrugged a shoulder. "I'm... happy." "Really?" he asked, rolling his eyes. "Happy? That's what all the fuss is about? Pretty sure I wouldn't want you to be miserable around me, sweetheart." "It's not that. It's..." I trailed off, uncomfortable. How do you tell someone that you had only known a couple weeks that being around them gave you a soul-deep kind of contentedness? I was pretty sure there was no way to say that without coming off as clingy or batshit crazy. "I make you happy," he guessed, no inflection in his voice pointing at anything but understanding. "I guess that's how I would put it." "And that'd be a problem because," he prompted, reaching past me for a bar of soap and sudsing it up in his hands. When I didn't say anything, he reached out toward me and started soaping up my shoulders, breasts, belly. "Look Maddy, that's the point of being with someone, isn't it? To find some kind of happiness there?" "Yeah, it just seems a little, I don't know... soon." "Because of the break-up or just in general?" That was a good question. Maybe both. "Can I ask you something?" he asked at my silence. "Sure." "We've known each other for weeks. Granted, the physical part of this is new, but we've talked about everything from food and TV to books and politics. How can this feel too soon?" He had a point. "I guess you're right," I admitted as his soapy hand moved lower. "Good, now we got that shit out of the way," he said as his fingers slid between my thighs and up, working soapy circles over my clit until my hands had to slap down on his shoulders to stay upright. So then he made sure I was thoroughly clean. And then we went to bed and he made me dirty all over again. I fell asleep thinking he was right; it wasn't too soon. And while it was smart to be prudent, as Brant yanked me onto his chest and fell asleep with his hand in my hair because he had been absentmindedly stroking it when he passed out, I decided to remember that I couldn't let fear make me ration out my feelings. I wasn't going to sabotage something that made me happy.
Jessica Gadziala (Peace, Love, & Macarons)
But demons like Ligur and Hastur wouldn’t understand. They’d never have thought up Welsh-language television, for example. Or value-added tax. Or Manchester.
Terry Pratchett (Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch)
No TV, no radio, no press ads, no posters. We found one thing that the banks are full of, that could be changed into media. Paper money. We got small printing kits from Ryman and printed: ‘STOP BANKS KILLING CHILDREN. CANCEL THE THIRD WORLD DEBT’ on every bank note we could get hold of.
Dave Trott (Predatory Thinking)
This will be really powerful to have it in your voice,” Clow argued. “It will be a way to reclaim the brand.” Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. Finally, the night came when they had to ship the ad; it was due to air, appropriately enough, on the television premiere of Toy Story. As was often the case, Jobs did not like to be forced to make a decision. He told Clow to ship both versions; this would give him until the morning
Walter Isaacson (Steve Jobs)
Sitting at the edge of his bed those days, weaving and watching television movies – movies themselves, mostly made from the seasickness of misguided creative endeavor. Normalization of commercial compromise had left his medium as one of dominantly irrelevant fantasies adding nothing to the world, and instead providing a perfect storm of merchanteering thespians and image builders now less identifiable as creators of valued products than of products built for significant sales. Their masses of fans as happy as hustled, bustled, and rustled sheep. A country without culture? Nothing more than a shopping mall with a flag? Still, business is branding buoyantly, leaving Bob to yet another bout of that old society-is-sinking sensation.
Sean Penn (Bob Honey Who Just Do Stuff)
All the positive associations the subjects had with Coca-Cola—its history, logo, color, design, and fragrance; their own childhood memories of Coke, Coke’s TV and print ads over the years, the sheer, inarguable, inexorable, ineluctable, emotional Coke-ness of the brand—beat back their rational, natural preference for the taste of Pepsi. Why? Because emotions are the way in which our brains encode things of value, and a brand that engages us emotionally—think Apple, Harley-Davidson, and L’Oréal, just for starters—will win every single time.
Martin Lindstrom (Buyology: Truth and Lies About Why We Buy)
From: Jonathan Rosenberg Date: Thu, Aug 5, 2010 at 2:59 PM Subject: Amidst boundless opportunities, 13 PMs whiff on OKRs (names included) Product Gang, As most of you know, I strongly believe that having a good set of quarterly OKRs is an important part of being successful at Google. That’s why I regularly send you notes reminding you to get them done on time, and why I ask managers to review them to make sure all of our OKRs are good. I’ve tried notes that are nice and notes that are mean. Personal favorites include threatening you with Jonathan’s Pit of Despair in October 07 and celebrating near perfection in July 08. Over time I iterated this carrot/stick approach until we reached near 100% compliance. Yay! So then I stopped sending notes, and look what happened: this quarter, SEVERAL of you didn’t get your OKRs done on time, and several others didn’t grade your Q2 OKRs. It turns out it’s not the type of note I send that matters, but the fact that I send anything at all! Names of the fallen are duly noted below (with a pass given to several AdMob employees who are new to the ways of Google, and to many of you who missed the deadline but still got them done in July). We have so many great opportunities before us (search, ads, display, YouTube, Android, enterprise, local, commerce, Chrome, TV, mobile, social . . .) that if you can’t come up with OKRs that get you excited about coming to work every day, then something must be wrong. In fact, if that’s really the case, come see me. In the meantime, please do your OKRs on time, grade your previous quarter’s OKRs, do a good job at it, and post them so that the OKR link from your moma [intranet] page works. This is not administrative busywork, it’s an important way to set your priorities for the quarter and ensure that we’re all working together. Jonathan
John E. Doerr (Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs)
The Public Health Cigarette Smoking Act is a noteworthy application of the advertising game. In 1970, Richard Nixon signed the law, which removed cigarette ads from television. Tobacco companies actually benefited from this law in a perverse way—the law forced them to cooperating with each other. In terms of the game matrix, the law pushed them from the <2, 2> payoff to the mutually preferable <3, 3> payoff. The law simultaneously satisfied politicians, as it made targeting children more difficult for all tobacco companies.
William Spaniel (Game Theory 101: The Complete Textbook)
The first time Olly's dad gets afternoon drunk--violent drunk... He'd been home all day, arguing with financial news shows on television. One of the anchors mentioned the name of his old company, and he raged. He poured whiskey into a tall glass and then added vodka and gin. He mixed them together... until the mixture was no longer the pale amber color of whiskey and looked like water instead. Olly watched the color fade in the glass and remembered the day his dad got fired and how he'd been too afraid to comfort him. What if he had--would things be different now? What if? He remembered how his dad had said that one thing doesn't always lead to another. He remembered sitting at the breakfast bar and stirring the milk and chocolate together. How the chocolate turned white, and the milk turned brown, and how sometimes you can't unmix things no matter how much you might want to.
Nicola Yoon (Everything, Everything)
The appearance of Destination Moon in movie houses helped make 1950 the year of S-F on radio. Dimension X rose to the task, proving that radio and science fiction were ideally compatible. The series demonstrated (though it would take the perfection of television to prove it) that adding a picture to a story of vision, illusion, or myth does not automatically enhance things. The tube is too small, the props too artificial (no matter how ingenious or technologically advanced) to compete with the landscape of the mind.
John Dunning (On the Air: The Encyclopedia of Old-Time Radio)
Although a plethora of pharmaceutical-industry television commercials and magazine ads would have you believe otherwise, it is talking through the despair - from the mildest sadness to bona fide clinical depression - that is the most helpful way to alleviate and eliminate the root cause of the pain.
Morteza Khaleghi
Indeed, probably the most effective way to break the free market's spell would be to transform its most debilitating cultural products into a globalized twelve-step program. See, for instance, how New Economy laissez-faire ideologues like Virginia Postrel or Chris Anderson fare in the hypercapitalist but viciously authoritarian island paradise of Singapore. Or put Thomas Friedman to work in a Marianas textile factory for a couple of months and let him see how flat the market-mastered world looks to him then. Take the utopian theorists of "seasteading" libertarianism at their word, and let them fashion their stateless free-market utopia out of all reach of all international sea treaty enforcement. Put Steve Forbes to work as a union organizer in the shadows of the breathtaking architectural homage to investor-class excess known as the Abu Dhabi skyline - where the local construction industry is awash in sweated day labor. Indeed, I can see a whole Survivor-style reality television franchise in the offing: Capitalist Detox Island. True, it might be hard to sell to advertisers - unless, that is, you compel TARP recipients to purchase ad time. Now that's a manipulation of market forces I can get behind.
Chris Lehmann (Rich People Things)
They’re not TV shows. They’re experiments in how to create attention deficit disorders in the entire population with endless commercials and ads that pop up right in the middle of programs.
Diana Palmer (Texas Born (Harlequin Special Edition))
The same people who tell you they hate negative political TV commercials will also be able to tell you exactly what was in them. A political strategist's job is to exploit negative but memorable ads for the purpose of winning votes. The trick is being able to engage in negative campaigning without being successfully cast, or widely perceived, as running a "negative campaign.
Roger Stone (Stone's Rules: How to Win at Politics, Business, and Style)
A year later, I see this successful tactic rolled out nationally against U.S. senator John Kerry, also a Vietnam War hero, who is running for president. Television ads feature veterans who deny his heroism as a Swift boat captain. Though the charges are later disproved, they contribute to Kerry's defeat. "Swiftboating" enters the English language as a verb that means attacking a strength instead of a weakness. In feminist and other social justice contexts, this has long been called "trashing," attacking leaders for daring to write, speak, or lead at all. Taking away the good is even more lethal than pointing out the bad.
Gloria Steinem (My Life on the Road)
The Secrets To A Healthy And Nutritional Diet Do you eat fast food often? Do you tend to snack on unhealthy packaged foods and lack a proper amount of fruits and vegetables? These things can lead to obesity, depression, and other serious disorders common in today's society! Read on to find out how you can change your nutrition to facilitate a better life! One tip when thinking about nutrition is nutrient density. How rich in nutrients is the food you're eating - not by weight, but by calorie? You would be surprised to learn, for example, that when measured by CALORIES, a vegetable like broccoli is surprisingly high in protein - comparable, calorie for calorie, to the amount of protein found in red meats. But of course you can eat far more broccoli for the same amount of calories, which also provides fiber, vitamin C, and folic acid. Make sure your kids are not learning their health facts about food from food ads on television or otherwise. Make sure that they get what they need with a healthy diet rich in produce and lean meats and dairies and provide them with the correct information if they ask you. One thing a lot of people think is that nutrition is all about food. You also want to take into account how your body uses the food you eat. You want to make sure you regularly exercise as well as to eat the right kinds of food, your body will thank you for this. When considering nutrition for a child, it is important to make it a positive and entertaining experience. This is important because your child needs nutrients, and they also need a reason why they should eat healthy food. Some ideas would be to cut a sandwich into fun shapes, or use unique colored vegetables. You will want to consider pesticides and their effect on your food. They are generally portrayed as detrimental. But if you talk with farmers, you may come to a more nuanced view. For instance, you may hear that some fungicides are necessary; that a healthy crop cannot be produced without them, and that none of the chemical is retained on the produce you buy. Try to include more tomatoes in your meals. The biggest benefit from tomatoes is their high concentration of lycopene. Lycopene is a powerful antioxidant that plays a role in the prevention of cancer cell formation. Research has shown that tomatoes also have potential benefits in the prevention of heart disease and lowering high cholesterol. A good piece of advice is to eat a little before you attend a Thanksgiving dinner. If you go to a Thanksgiving dinner on an empty stomach, you're more likely to overindulge. Choose to eat some fresh fruit before you arrive for the dinner, and you will be less apt to eat far more than you should. Hopefully now you can see how easy it is to improve your nutrition and reap the health benefits it provides. If you don't want to suffer from depression and obesity, stop eating the fast food now and apply the advice by dropping by there you've just read in this article to improve your diet and improve your life.
Since winning her gold, Jayla had been all over television and radio commercials as well as print ads for Dove and a few of her other sponsors, and young girls from all over had emailed her in support,
Melissa Foster (The Remingtons (The Remingtons, #1-3; Love in Bloom, #10-12))
I KNOW HOW THIS is going to sound, but Anthony Bourdain was the one who hooked me on Laos. Over the previous year, I had slipped further into insomnia—the accumulated effect of Benghazi stress and a hungry newborn keeping me awake for long stretches of each night. I’d fill that time lying on my couch in a darkened living room plowing through every episode of Bourdain’s various travel shows, over and over. I felt a sense of recognition in this guy wandering around the world, trying to find some temporary connection with other human beings living within their own histories. I’d been vaguely familiar with the story of Laos. Hillary had visited in 2012, and I remembered that we cobbled together some money for UXO clearance—a few numbers on a budget sheet. But the Bourdain episode that showed human beings on a television screen in the middle of the night, struggling in a place that was still a war zone, forty years after a war that I’d never learned about in school, woke my interest. I added two items to the bucket list for my final year in the job: Get more money for Laos, and get Obama to tape an episode of Parts Unknown with Anthony Bourdain.
Ben Rhodes (The World as It Is: A Memoir of the Obama White House)
How did the name misfit even come about?" Sam asked. "It's so... dumb." Willo laughed. "Well, it's really not," she said. "We used to call them all sorts of slang terms: kooks, greasers, killjoys, chumps, and we had to keep changing the name as times changed. We used nerds for a long time, and then we started calling them dweebs." Willo hesitated. "And then a group of kids wasn't so nice to your mom." "I had braces," Deana said. "I had pimples. I had a perm. You do the math." She smiled briefly, but Sam could tell the pain was still there. Deana continued: "And I worked here most of the time so I really didn't get a chance to do a lot with friends after school. It was hard." This time, Willo reached out to rub her daughter's leg. "Your mom was pretty down one Christmas," she said. "All of the kids were going on a ski trip to a resort in Boyne City, but she had to stay here and work during the holiday rush. She was moping around one night, lying on the couch and watching TV..." "... stuffing holiday cookies in my mouth," Deana added. "... and Rudolph the Red-Nosed Reindeer came on. She was about to change the channel, but I made her sit back down and watch it with me. Remember the part about the Island of Misfit Toys?" Sam nodded. Willo continued. "All of those toys that were tossed away and didn't have a home because they were different: the Charlie-in-the-Box, the spotted elephant, the train with square wheels, the cowboy who rides an ostrich..." "... the swimming bird," Sam added with a laugh. "And I told your mom that all of those toys were magical and perfect because they were different," Willo said. "What made them different is what made them unique." Sam looked at her mom, who gave her a timid smile. "I walked in early the next morning to open the pie pantry, and your mom was already in there making donuts," Willo said. "She had a big plate of donuts that didn't turn out perfectly and she looked up at me and said, very quietly, 'I want to start calling them misfits.' When I asked her why, she said, 'They're as good as all the others, even if they look a bit different.' We haven't changed the name since.
Viola Shipman (The Recipe Box)
Reading is FUN-damental.
TV ad from the 70's.
Amy, this may sound like a cop-out, but I watch so little television,” he apologized and then added firmly, “and I don’t mean to be elitist about that. There are members of my family who watch a lot of television and get a lot from it. But I would much rather read.
Amy Hollingsworth (The Simple Faith of Mr. Rogers: Spiritual Insights from the World's Most Beloved Neighbor)
When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good place to start.) But the media-savvy talking heads instantly understood, and they took the bait and talked about it. And the nerds did, and they eagerly lined up to go first. The lesson: Apple’s ad team only needed a million people to care. And so they sent a signal to them, and ignored everyone else. It took thirty years for the idea to spread from the million to everyone, thirty years to build hundreds of billions of dollars of market cap. But it happened because of the brilliant use of semiotics, not technology. At every turn, Apple sent signals, and they sent them in just edgy enough words, fonts, and design that the right people heard the message.
Seth Godin (This Is Marketing: You Can't Be Seen Until You Learn to See)
Political correspondent Jim Rutenberg’s New York Times account of the data scientists’ seminal role in the 2012 Obama victory offers a vivid picture of the capture and analysis of behavioral surplus as a political methodology. The campaign knew “every single wavering voter in the country that it needed to persuade to vote for Obama, by name, address, race, sex, and income,” and it had figured out how to target its television ads to these individuals. One breakthrough was the “persuasion score” that identified how easily each undecided voter could be persuaded to vote for the Democratic candidate.103 The
Shoshana Zuboff (The Age of Surveillance Capitalism)
Di fobia sociale, invece, non ho mai sofferto, nonostante la timidezza. Oggi mi intrattengo sempre piú spesso con chi non conosco, la vita mi ha obbligato a vincere questa debolezza, mi ha spinto con forza, quasi costretto, in tal senso. Costretto a fare piú che a riflettere, a muovermi di pancia e non con la ragione. L’esperienza quindi dovrebbe insegnarmi che se ti forzi ad affrontare ciò che temi, alla fine la vinci, che è un po’ il concetto del dottor Cavalli: guarda in faccia le tue paure finché non ti faranno piú paura. Dovrei perciò prendere un aereo al giorno, andare a vivere in una casa piena di blatte e ragni, semmai iscrivermi alla Napoli-Capri, cosí da nuotare in mare aperto, e forse nel giro di qualche anno potrei ambire a diventare finalmente un uomo perfetto, una persona senza punti deboli. Possibile? Non credo. Non esistono persone senza punti deboli. Forse riuscirei a vincere la paura di volare, potrei anche arrivare a dormire in una stanza piena di ragnatele (in realtà una volta ho dormito da solo in una stanza di un B&b nella quale c’era un grosso ragno, nascosto però dietro a un armadio), potrei tentare di combattere la mia ipocondria ogni giorno e un domani forse non provare piú questo fottuto terrore, ma quale sarebbe il dazio da pagare? Quanto sforzo, quanto dolore, quanta paura comporterebbe sfidare in campo aperto le mie fobie? E questo sforzo, questa paura, non provocherebbero altra paura? Non posso affrontare tutto, semplicemente perché non ci riesco, sono umano, con tutto ciò che questo vuol dire. A proposito di accettazione. Mi piacerebbe essere piú equilibrato, ma so di trovarmi sotto quella coperta sempre troppo corta: se tiro da un lato, resto scoperto dall’altro. Qualcuno parla di ipersensibilità dell’amigdala, la sede del cervello a forma di mandorla che gestisce le emozioni e in particolare la paura. Se hai la sfiga di avere questa zona ipersensibile, sei costretto a fotterti dalla paura costantemente: l’amigdala in questi casi, al pari del neurone inibitore ubriaco(ricordate?), sta sempre sul chi va là, inviandoti di continuo scariche di adrenalina con lo scopo di farti reagire prontamente a una situazione di pericolo. L’unica cosa che ottiene, però, è mandarti fuori di zucca, perché in verità ti trovi sul divano e stai guardando la tv, e il solo pericolo incombente è che ti possa venire un crampo alla pancia per via della cioccolata di cui ti sei abbuffato nel tentativo di vincere l’angoscia persistente che ti fa sentire l’irrefrenabile voglia di scappare a gambe levate, come se ai tuoi piedi stesse strisciando un boa constrictor. E pensare che un tempo avevamo solo questa parte di cervello, eravamo guidati solo da istinto ed emozioni, il sistema limbico (adibito alle funzioni psichiche, all’emotività) dominava il cervello già nei rettili di un tempo. Solo milioni di anni dopo il cervello pensante si è evoluto da questi centri emozionali. Per quel che mi riguarda, cerco di fregare l’amigdala con «l’evitamento», mi costruisco degli appigli per tirare avanti alla buona e sentire meno la paura, tento di distrarmi, ecco, in attesa che, chissà, un domani qualcuno mi aiuti a imboccare la strada giusta, mi apra gli occhi e mi infonda il coraggio per guardare in faccia ciò che non ho avuto il coraggio di guardare fino a oggi. Aspetto che sia la vita ancora una volta a darmi lo scossone e a spingermi verso nuove strade nelle quali la paura non mi farà piú da compagna quotidiana. Nel frattempo, mi impegnerò in ciò che mi fa stare bene e continuerò ad aspettare un refolo di sole per andare sul lungomare con la mia famiglia. La felicità dalle mie parti: un venticello fresco che sa di primavera, una pizza fumante, il mare là dietro, una birra ghiacciata, mia moglie e mio figlio.
Lorenzo Marone (Inventario di un cuore in allarme)
You see I want to be quite obstinate about insisting that we have no way of knowing—beyond that fundamental loyalty to the social code—what is “right” and what is “wrong,” what is “good” and what “evil.” I dwell so upon this because the most disturbing aspect of “morality” seems to me to be the frequency with which the word now appears; in the press, on television, in the most perfunctory kinds of conversation. Questions of straightforward power (or survival) politics, questions of quite indifferent public policy, questions of almost anything: they are all assigned these factitious moral burdens. There is something facile going on, some self-indulgence at work. Of course we would all like to “believe” in something, like to assuage our private guilts in public causes, like to lose our tiresome selves; like, perhaps, to transform the white flag of defeat at home into the brave white banner of battle away from home. And of course it is all right to do that; that is how, immemorially, things have gotten done. But I think it is all right only so long as we do not delude ourselves about what we are doing, and why. It is all right only so long as we remember that all the ad hoc committees, all the picket lines, all the brave signatures in The New York Times, all the tools of agitprop straight across the spectrum, do not confer upon anyone any ipso facto virtue. It is all right only so long as we recognize that the end may or may not be expedient, may or may not be a good idea, but in any case has nothing to do with “morality.” Because when we start deceiving ourselves into thinking not that we want something or need something, not that it is a pragmatic necessity for us to have it, but that it is a moral imperative that we have it, then is when we join the fashionable madmen, and then is when the thin whine of hysteria is heard in the land, and then is when we are in bad trouble. And I suspect we are already there.
Joan Didion (Slouching Towards Bethlehem: Essays)
But the most powerful arguments in favor of "a tragic optimism" are those which in Latin are called argumenta ad hominem. Jerry Long, to cite an example, is a living testimony to "the defiant power of the human spirit," as it is called in logotherapy.8 To quote the Texarkana Gazette, "Jerry Long has been paralyzed from his neck down since a diving accident which rendered him a quadriplegic three years ago. He was 17 when the accident occurred. Today Long can use his mouth stick to type. He 'attends' two courses at Community College via a special telephone. The intercom allows Long to both hear and participate in class discussions. He also occupies his time by reading, watching television and writing." And in a letter I received from him, he writes: "I view my life as being abundant with meaning and purpose. The attitude that I adopted on that fateful day has become my personal credo for life: I broke my neck, it didn't break me. I am currently enrolled in my first psychology course in college. I believe that my handicap will only enhance my ability to help others. I know that without the suffering, the growth that I have achieved would have been impossible.
Viktor E. Frankl (Man's Search for Meaning)
Added to the exigencies of structure are the necessities developing about the recurring characters in any [television] series. These types must remain stable enough for audience identification and development of residual personality, yet they are also responsible for satisfying the constant demand for variety. Irwin Blacker indicates the problem of developing character as one of the difficulties of creating a classic Western in the television format. If the story is to have any significance, says Blacker, the people in it must change; yet in a Western series the hero cannot risk change. The writer, therefore, must continually use "guest" characters who are able to develop, change, or die within the context of the weekly episode while the hero functions as a catalyst in that action. This constraint, though preventing the series from developing into a significant drama, achieves a twofold purpose necessary to the continuing story: the variety of secondary plots and character retains audience interest; the stability of the continually developing (but basically unchanging) residual personality of the hero sustains audience loyalty.
Rita Parks (The Western Hero in Film and Television: Mass Media Mythology)
They shut the door. The best funds often close to new investors—permitting only their existing shareholders to buy more. That stops the feeding frenzy of new buyers who want to pile in at the top and protects the fund from the pains of asset elephantiasis. It’s also a signal that the fund managers are not putting their own wallets ahead of yours. But the closing should occur before—not after—the fund explodes in size. Some companies with an exemplary record of shutting their own gates are Longleaf, Numeric, Oakmark, T. Rowe Price, Vanguard, and Wasatch. They don’t advertise. Just as Plato says in The Republic that the ideal rulers are those who do not want to govern, the best fund managers often behave as if they don’t want your money. They don’t appear constantly on financial television or run ads boasting of their No. 1 returns.
Benjamin Graham (The Intelligent Investor)
Every day, children are exposed to messages - whether on giant hoardings and TV ads or from looking in friends’ lunchboxes - telling them that they should like the very foods that will do them the most harm.
Bee Wilson (First Bite: How We Learn to Eat)
Previously, leaving the couch and walking up to the television to change the channel might cost more effort than merely enduring the awful advertisement and associated anxiety. But with a remote in hand, the viewer can click a button and move away effortlessly. Add cable television and the ability to change channels without returning the set (not to mention hundreds of channels to watch instead of just three), and the audience's orientation to the program has utterly changed. The child armed with the remote control is no longer watching a television program, but watching television—moving away from anxiety states and into more pleasurable ones. Take note of yourself as you operate a remote control. You don't click the channel button because you are bored, but because you are mad: Someone you don't trust is attempting to make you anxious. You understand that it is an advertiser trying to make you feel bad about your hair (or lack of it), your relationship, or your current SSRI medication, and you click away in anger. Or you simply refuse to be dragged still further into a comedy or drama when the protagonist makes just too many poor decisions. Your tolerance for his complications goes down as your ability to escape becomes increasingly easy. And so today's television viewer moves from show to show, capturing important moments on the fly. Surf away from the science fiction show's long commercial break to catch the end of a basketball game's second quarter, make it over to the first important murder on the cop show, and then back to the science fiction show before the aliens show up.
Douglas Rushkoff (Present Shock: When Everything Happens Now)
Kentucky won't be bought" and that "the energy and momentum is on our side." Apparently the national party agreed. Half an hour after Grimes's feisty performance in Bowling Green, the DSCC reversed its earlier decision and said it was pouring $650,000 back into TV ads for Grimes.
I keep seeing this ad on TV. It talks about teachers. Thank you for teaching me. Thank you for changing my life. They all look happy. Have they always been this happy? Did they have a perfect childhood? A perfect school life? I was happy once. But I was young. The older you get, the more you remember. The younger you are, the more you forget.
Haresh Sharma (Those Who Can’t, Teach)
I highly recommend a crystal salt lamp in the room to help to balance the ions and improve the electro-magnetic balance of the air. The benefits of these naturally beautiful lamps are well known. While most ionizers on the market are just so many more man-made machines, the salt crystal lamp is a beautiful alternative of Mother Nature, without any noise and no harmful ozone added to our homes. Salt crystal lamps are highly beneficial for daily use in the whole house. Bed rooms, living rooms, dining rooms, and especially near televisions, computers and around smokers, to neutralize the damage being put out from those sources. Use these lovely lamps to reduce your own fatigue, a crystal salt lamp near your child’s computer will minimize the ill effect of all that radiation and bring a soothing effect to the surroundings of your child’s work area; they improve concentration and refresh the child naturally by neutralizing the effects of an artificial environment. Please place a small crystal salt light in your child’s
Yael Shany (Giggling Dr. Green: Protecting our children and contributing to a healthier world)
You can’t just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
Gary Vaynerchuk (Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World)
Mark Gungor runs marriage seminars. He gave a very funny but all-too-true description of the difference between men’s and women’s brains, called “A Tale of Two Brains.” Men’s brains, he said, are composed of many little boxes.There’s a box for the car, a box for money, a box for the kids, a box for the job, a box for the marriage, and so on. The rule, according to Gungor, is that the boxes don’t touch. When a man discusses a particular subject, he pulls that box out, opens it, and discusses only what is in that box. Then he closes the box and puts it away, being very careful not to touch any other box. Gungor added that men have one very special box, which is their favorite, and it’s called the nothing box because there’s nothing in it.That accounts for how they can sit motionless in front of the TV for six hours. In contrast, women’s brains are like a big ball of wire, and everything is connected to everything else. It’s like the Internet superhighway. The job touches the car, which touches the house, which touches the mother-in-law, which touches the job. Women remember everything because everything is connected and is fueled by emotion. When I heard this description, it occurred to me that this quality of emotional interconnection gives women a terrific benefit in business. We can put it all together and figure out solutions while the men are packing and unpacking their individual boxes.
Where were you on the night of March 7?" Typical detective stuff you hear on television all the time. It's so phony. I hate it. Most people can't remember where they were three nights ago much less on a particular date. I know I can't. The times you remember are the ones you're supposed to: Christmas Day, the Fourth of July, your birthday. As you get older and occasionally look back, even those days drift together into one small blob of memories. But you always remember the first time and the last. You remember your first day of school and the last. You remember the first time you went to the show by yourself and the last time you saw your grandfather. The first time you made love. Most of the nights of my life have passed by barely noticed, like the black squares of rosary beads slipping through the wrinkled fingers in the last pew. But later, when I've looked back, I've realized that a few ink colored seeds have taken root in my mind and have grown into oaken strength. My dreams drift back and nestle in their branches. If those nights were suddenly not to be, I, who had come to lean on them, to relish those few surviving leaves of a young autumn that has passed and will not come again, would not know where I'd been. And I'd wonder, even more so, if there was anywhere to go. Every Chicago winter delivers four gray weeks, with rare spots of sunshine that are apparently the flipside of hell. Teeth bared, the wind comes snarling off the lake with every intention of shredding the skin off your face. Numb since November, hands can no longer tell or care if they are wearing gloves. Snowmen, offsprings of childhood enthusiasm, are rarely born during these weeks. Along with the human spirit, the temperature continues to plummet. The ground is smothered by aging layers of ice and snow. Looking at a magazine ad, you see a vaguely familiar blanket of green. Squinting back through months of brown snow, salt-marked shoes, running noses, icy railings, slippery sidewalks, and smoking sewers, you try to recall the feeling of grass. February is four weeks of hanging onto the ropes, waiting to be saved from a knockout by the bell of spring. One year, I was invited to Engrim University's President's Ball, which was to be held on the first Saturday in February. I don't know why I was invited. Most of the students who received invitations were involved in a number of extracurricular activities; they participated in student government, belonged to various clubs, were presidents of fraternities or sororities, were doing extremely well academically or were, in some other way, pleasing the gods. I was never late with my tuition payments. Maybe that was it. Regardless, the President's Ball was to be held in the main ballroom of one of Chicago's swankiest hotels. I thought it was an excellent opportunity to impress Sarah with my importance. A light snowfall was dotting the night air when
John R. Powers (The Unoriginal Sinner and the Ice-Cream God (Loyola Classics))
loser. A new car was the reward for years of self-denial and hard work, as the Cadillac ads were constantly making clear: ‘Here is the man who has earned the right to sit at this wheel.’ Most families gradually let go of their traditional puritan sobriety. Historian William Leach described the development of a ‘culture of desire that confused the good life with goods’. His colleague David M. Potter complained as early as 1954 that modern society expected a man ‘to consume his quota of goods – of automobiles, of whiskey, of television sets – by maintaining a certain standard of living, and it regards him as a “good guy” for absorbing his share, while it snickers at the prudent, self-denying, abstemious thrift that an earlier generation would have respected’. This too signified a
Geert Mak (In America: Travels with John Steinbeck)
Iraqi leaders say that Tehran has often been faster than Washington to offer help in a crisis. When the Islamic State stormed Mosul, Iraq’s second-largest city, in June and moved south toward Baghdad, President Obama took a measured approach, pushing for political changes before committing to military action. But Iran jumped right in. It was the first country to send weapons to the Kurds in the north, and moved quickly to protect Baghdad, working with militias it supported already. “When Baghdad was threatened, the Iranians did not hesitate to help us, and did not hesitate to help the Kurds when Erbil was threatened,” Iraq’s prime minister, Haider al-Abadi, said in a recent television interview here, referring to the Kurdish capital in the north. He contrasted that approach to that of the United States, saying the Iranians were “unlike the Americans, who hesitated to help us when Baghdad was in danger, and hesitated to help our security forces.” “And the reason Iran did not hesitate to help us,” Mr. Abadi added, “was because they consider ISIS as a threat to them, not only to us.” Ali Khedery, a former American official in Iraq, said, “For the Iranians, really, the gloves are off.
Building a Better Battery Boyoun Kim By BRIAN X. CHEN and NICK BILTON SAN FRANCISCO — The next breakthrough smartphone, or maybe the one after that, might not have a traditional battery as its sole source of power. Instead, it could pull energy from the air or power itself through television, cellular or Wi-Fi signals. Engineers at Apple even tried for many years to build a smarter battery by adding solar charging to iPhones and iPods, a former Apple executive said. And they have continued to experiment with solar charging, two people who work at the company said. Batteries, long the poor cousin to computer chips in research-obsessed Silicon Valley, are now the rage. As tech companies push their businesses into making wearable devices like fitness bands, eyeglasses and smart watches, the limitations of battery technology have become the biggest obstacle to sales and greater profits. Consumers are unlikely to embrace a wristwatch computer like the one being worked on by Apple, or Google’s smart glasses, if they work only a few hours between charges and must be removed to be plugged in.
The age old idea of human dignity comes to apply even to the indigent, even to the slaves, even to immigrants, now recently even to women. This is not to say that great writing is propaganda. But because the fictional process selects those fit for it, and because a requirement of that process is strong empathetic emotion, it turns out that the true writer's fundamental concern, his reason for finding a subject interesting in the first place, is likely to be humane. He sees injustice or misunderstanding in the world around him, and he cannot keep it out of his story. It may be true that he writes principally for the love of writing, and that in the heat of creation he cares as much about the convincing description of Helen's face as he does about the verities her story brings to focus, but the true literary artist is a far cry from those who create "toy fiction," good or bad--TV entertainments to take the pensioner's mind off his dismal existence, self-regarding aesthetic jokes, posh super-realism, where emotion is ruled out and idea is thought vulgar, or nostalgia fiction, or pornography. The true writer's joy in the fictional process is his pleasure in discovering, by means he can trust, what he believes and can affirm for all time. When the last trump plays, he will be listening, criticizing, figuring out the proper psychic distance. It should be added, for honesty's sake, that the true literary artist and the man or woman who makes "toy fiction" may be the same person in different moods. even on the subject of high seriousness, we must beware of reckless high seriousness.
John Gardner
The gold box...was a kind of trigger. It gave viewers a reason to look for the ads in TV Guide and Parade. It created a connection between the Columbia message viewers saw on television and the message they read in a magazine. The gold box...made the reader / viewer part of an interactive advertising system. Viewers were not just an audience but had become participants. It was like playing a game...
Malcolm Gladwell (The Tipping Point: Cum lucruri mici pot provoca schimbări de proporţii)
Delta Airlines, you might have noticed, does not run negative TV ads about USAir. It does not show pictures of the crash of USAir Flight 427, with a voice-over saying: “USAir, airline of death. Going to Pittsburgh? Fly Delta instead.” And McDonald’s, you might also have noticed, does not run ads reminding viewers that Jack in the Box hamburgers once killed two customers. Why? Because Delta and McDonald’s know that if the airline and fast-food industries put on that kind of advertising, America would soon be riding trains and eating box-lunch tuna sandwiches. Yet every two years the American politics industry fills the airwaves with the most virulent, scurrilous, wall-to-wall character assassination of nearly every political practitioner in the country—and then declares itself puzzled that America has lost trust in its politicians.
Charles Krauthammer (Things That Matter: Three Decades of Passions, Pastimes, and Politics)
Joe had long resented how American culture had taught him to want. There were so many things pictured in ads, displayed in store windows: stereo TVs, personality dolls, electronic board games, inboard-outboard motors, personalized bowling balls, graphite baitcasting rods. You were taught to want it all.
Kathleen Gilles Seidel (Don't Forget to Smile (Hometown Memories))
the undisputed, undefeated heavyweight champ of earned media. According to mediaQuant, an outfit that figures how much it cost each candidate if he or she had to pay for the coverage he or she was getting, Donald Trump’s earned media was near $2 billion, with a “b,” at this point in the campaign. He had earned $400 million in February 2016 alone. To put it in other terms, he had more free coverage on television, radio, newspapers, Facebook, Twitter, and Reddit than all sixteen other Republican candidates and Hillary Clinton combined. And he had spent only about $10 million on ads at that point, which was $4 million less than Governor Kasich had.
Corey R. Lewandowski (Let Trump Be Trump: The Inside Story of His Rise to the Presidency)
almost $3 million into a group running television ads trying to tie Obama to the 1960s radical Bill Ayers during the 2008 campaign. “If we had run more ads, we could have killed Obama,
Jane Mayer (Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right)
As part of the deal, Dylan appeared in a television ad for the iPod, featuring his new album, Modern Times. This was one of the most astonishing cases of flipping the script since Tom Sawyer persuaded his friends to whitewash the fence. In the past, getting celebrities to do an ad required paying them a lot of money. But by 2006 the tables were turned. Major artists wanted to appear in iPod ads; the exposure would guarantee success. James Vincent had predicted this a few years earlier, when Jobs had said he had contacts with many musicians and could pay them to appear in ads. "No, things are going to soon change,' Vincent replied. "Apple is a different kind of brand, and it's cooler than the brand of most artists. We should talk about the opportunity we offer the bands, not pay them.
Walter Isaacson (Steve Jobs)
dishes, leads, food, Plates, Pillows, Portable Television, Pans, Propane bottles S - Shoes, Surf boards, Soaps (Bar, dishwashing detergent, washing machine,) Shampoo. T - Tool kit, Toaster, Trash Cans, Towels: hand, large, kitchen, Toothbrushes, Toothpaste, Toilet paper, Tea bags. U - Umbrella. V - Vacuum cleaner This is by no means a comprehensive list, and you probably have a few things of your own to add. What is important is that you start the list early, and then keep adding all the essentials that will need to be on it.   Maintaining
Catherine Dale (RV Living Secrets For Beginners. Useful DIY Hacks that Everyone Should Know!: (rving full time, rv living, how to live in a car, how to live in a car van ... camping secrets, rv camping tips, Book 1))
Because we were back in LA for the celebrity episode, we were able to attend a dinner party thrown by threes trading spaces on waters Jay and Rick from the Van Nuys shoot. It was wonderful to see them and Lisa and Teddy, who were on the other team. Jay and Rick at the room basically the same they rearrange the furniture to accommodate their TV, but that's about it. Lisa and Tony kept the room EXACTLY the same. Like, for real, exactly the same thing - the artwork, the flowers, everything. They even carried the design into the rest of their house. They took the street from the living room and extended all the way to the front door, then add molding on the hallway cabinets to match the detail work on the wall unit we built for them. And get this: Teddy added indirect lighting to the open shelves above the wall unit. The room looks fabulous. I can't wait to tell Laurie how inspired they were by her work.
Paige Davis (Paige by Paige: A Year of Trading Spaces)
The visor was light-years ahead of the clunky virtual-reality goggles available prior to that time, and it represented a paradigm shift in virtual-reality technology—as did the lightweight OASIS haptic gloves, which allowed users to directly control the hands of their avatar and to interact with their simulated environment as if they were actually inside it. When you picked up objects, opened doors, or operated vehicles, the haptic gloves made you feel these nonexistent objects and surfaces as if they were really right there in front of you. The gloves let you, as the television ads put it, “reach in and touch the OASIS.” Working together, the visor and the gloves made entering the OASIS an experience unlike anything else available, and once people got a taste of it, there was no going back.
Ernest Cline (Ready Player One (Ready Player One, #1))
O’Malley’s used to be an old-school cop bar. Kat’s grandfather had hung out here. So had her father and their fellow NYPD colleagues. Now it had been turned into a yuppie, preppy, master-of-the-universe, poser asshat bar, loaded up with guys who sported crisp white shirts under black suits, two-day stubble, manscaped to the max to look un-manscaped. They smirked a lot, these soft men, their hair moussed to the point of overcoif, and ordered Ketel One instead of Grey Goose because they watched some TV ad telling them that was what real men drink. Stacy’s
Harlan Coben (Missing You)
Traditional advertising is for brand establishing, and you can’t afford that. Print and TV ads are great if you’re Gucci or Ford, but forget about it until you have that kind of cash. Spend your money on SEO and PPC instead, or even a PR firm. Telling a great story about your business is far more effective than sharing information about your product. This
Chris LoPresti (INSIGHTS: Reflections From 101 of Yale's Most Successful Entrepreneurs)
Next time a car ad appears on your television, pause for a moment and really listen to what’s being said. When you realize that the Volkswagen sign-and-drive “event” is code for “we’re making the experience of buying a car slightly less miserable than usual,” you’ll start to appreciate just how low the automotive industry has sunk. In
Ashlee Vance (Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future)
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But you can’t forget how easy it is to seduce people,” Ben said. “You see that everywhere, be it politics or religion. Even here in Europe, populists have been wildly successful despite the fact that this continent has a lot of experience with fanatical right- and left-wing ideology.” “Most people yearn for guidance,” Fritz said. “They want others to determine their lives for them, at least when all is said and done. In politics, the only people who are respected are so-called ‘strong’ leaders or politicians who show the way. It’s hardly surprising these people don’t have a basic understanding of democracy.” “That’s the problem,” said Ben. “People love to be told what they should do. And the worse they have it, the more grateful they are for a strong hand to push them.” “That said, we don’t exactly have it that bad here in Europe,” Hannes added. “Sure, there’s always some economic crisis and unemployment is rising, but still most people have it good enough that they can’t be enthralled by some dictator.” “Economic crises aren’t the only reason people turn to extremism,” Fritz said. “It’s also about personal crises. Look at the faces on the bus. How many people look happy?” “They’re probably just tired,” Ben joked. “But it’s true. There are plenty of studies which suggest that people in poorer countries are happier than we are. But when did you last hear politicians discuss the question of how we actually want to live? Emotional needs are basically irrelevant. It’s all about growth, recovery, optimization, and efficiency. If you work day after day in some office like a robot, there’s an inner emptiness that reality shows and dramas on television can no longer fill. Take a look at the nonsense the masses tune into night after night. You can’t consume real feelings, you have to live them.” “But that’s exactly what our society has forgotten how to do,” Fritz said. “You need someone to advise you on how to be ‘happy.’ At some schools, students can now choose Happiness as an elective. How sad is that? Have we become so far removed from real life that we have to introduce happiness as a school subject? How can society not understand something so fundamental?” “Now some charismatic, eloquent politician appears who knows exactly how to appeal to people,” Ben said. “Do you really think we would be completely immune to a politician’s temptations and promises today?” “Okay, okay!” Hannes laughed and raised his hands. “I give up. At the next neo-Nazi march, I’ll be standing in the front line of the counterdemonstration, I promise. But speaking of robots—I spent way too long spinning on the hamster wheel today. And Fritz has already given me a list of things to do tomorrow. It’s been lovely chatting, but I have to hit the hay.” “Man! But we’ve only just started planning the revolution,” Ben joked. “No, my young colleague’s right.” Fritz rose from his chair. “I just have to use the bathroom and then I’ll be on my way.” “It’s straight ahead.” Ben showed him the way and handed Hannes another beer. “Come on, you Goody Two-Shoes. Let’s have a
Hendrik Falkenberg (Time Heals No Wounds (Baltic Sea Crime #1))
The reason why we look happy to your eyes while we're watching TV ads must be that at all other times we're less stable and calm, and our faces are blanker. Perhaps what you're getting when you look at us watching commercials on the TV is a brief glimpse of the Real Us.
Naoki Higashida (The Reason I Jump: The Inner Voice of a Thirteen-Year-Old Boy with Autism)