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A few thousand miles away, Nine Inch Nails' rock star Trent Reznor sauntered off a concert stage as the crowd roared. Security guards rushed to his side. Screaming groupies pushed backstage. Trent nodded and waved, heading back through the crowd. He didn't have time for this. There were more important things waiting. He stepped onto his tour bus, forsaking the drugs, the beer, the women, for the computer awaiting him. It was time again for Doom.
Scenes like these had spread around the world since the game crashed the University of Wisconsin's network on December 10. With out an ad campaign, without marketing or advance hype from the mainstream media, Doom became an overnight phenomenon
”
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David Kushner (Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture)