Transform Your Business Quotes

Rejection is an opportunity for your selection.

Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself, "I did it before, so I can do it again.

The type of person you are is usually reflected in your business. To improve your business, first improve yourself.

Success comes from the inside out. In order to change what is on the outside, you must first change what is on the inside.

When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work – the most you will make is 5 dollars.

Today is a new day and it brings with it a new set of opportunities for me to act on. I am attentive to the opportunities and I seize them as they arise. I have full confidence in myself and my abilities. I can do all things that I commit myself to. No obstacle is too big or too difficult for me to handle because what lies inside me is greater than what lies ahead of me. I am committed to improving myself and I am getting better daily. I am not held back by regret or mistakes from the past. I am moving forward daily. Absolutely nothing is impossible for me.

Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.

Stop trying to protect, to rescue, to judge, to manage the lives around you . . . remember that the lives of others are not your business. They are their business. They are God’s business . . . even your own life is not your business. It also is God’s business. Leave it to God. It is an astonishing thought. It can become a life-transforming thought . . . unclench the fists of your spirit and take it easy . . . What deadens us most to God’s presence within us, I think, is the inner dialogue that we are continuously engaged in with ourselves, the endless chatter of human thought. I suspect that there is nothing more crucial to true spiritual comfort . . . than being able from time to time to stop that chatter . . .

Think about every good thing in your life right now. Free yourself of worrying. Let go of the anxiety, breathe. Stay positive, all is well.

If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.

In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

Positive thinking is powerful thinking. If you want happiness, fulfillment, success and inner peace, start thinking you have the power to achieve those things. Focus on the bright side of life and expect positive results.

The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.

as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

If you can’t communicate it, you can’t file a proper application. If you can’t file properly, you can’t secure a patent.

Your VISION and your self-willingness is the MOST powerful elements to conquer your goal

IP filing is a race. The first person to file and get accepted wins and can shut you down, even if the idea was yours in the first place. Waiting too long means you don’t get a patent. Too many companies do just that.

IP is not just an idea; it’s an intangible asset that does a specific job for you. Each one is different—patents, trademarks, copyrights. The specific way you get that job done is what you’re protecting, and the way you do it affects the asset value.

For my own good, I want to hang out with people who want to find out what it would be like to live in such a way as to leave no unspoken words, no unfinished business; I want to be with people who are hungry for the truth, who want to spend time learning and sharing what they have learned rather than defending their images or reputations.

Seven Ways To Get Ahead in Business: 1. Be forward thinking 2. Be inventive, and daring 3. Do the right thing 4. Be honest and straight forward 5. Be willing to change, to learn, to grow 6. Work hard and be yourself 7. Lead by example

Marketing is too important to be left to the marketing department.” David Packard

Pivoting is not the end of the disruption process, but the beginning of the next leg of your journey.

It’s essential for patent applications. Showing the roads you traveled and the work you put into testing, experimentation, and trials to realize your final product is part of your narrative—your patent story.

No obstacle is so big that one person with determination can't make a difference.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?

If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

7 Rules to a Happy Life: 1. Be humble 2. Don’t worry 3. Don't settle for less 4. Mind your business 5. Work hard 6. Play hard 7. Be nice

Don’t blame others. it won’t make you a better person.

It’s better to have one huge filing with lots of detail, data, and use cases than a dozen failed filings of five to ten pages each. Minimum filing requirements are not minimum requirements to secure a patent. Who does your patent keep out, and how? Your goal in creating IP is for it to be valuable, to be connected to the company, to be linked to your products or service, and to keep out competitors.

No matter what you or I achieve, in sports, business, or life, we can’t be satisfied. Life is too dynamic a game. We’re either getting better or we’re getting worse. Yes, we need to celebrate our victories. There’s power in victory that’s transformative, but after our celebration we should dial it down, dream up new training regimens, new goals, and start at zero the very next day.

consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy.

You aren't battling your ability to stick to a diet, execute a business plan, repair a broken marriage and rebuild your life, hit your goals, or win over a bad manager- you are battling your feelings about doing it. You are more than capable of doing the work to change anything for the better, despite how you feel. Feelings are merely suggestions, ones you can ignore. To change you must do the same, you must ignore how you feel, and just do it anyway.

IP is an intangible asset—an idea converted into transferable personal property rights through patents, trademarks, copyrights, service marks, and trade secrets. IP covers every famous animated character you’ve ever heard of, the logos on your clothing. IP covers products and services you use every day—from flashlights to mobile phones, packaging to cars, food and beverage products, to smart thermostats. IP is not only for big businesses. Most start-ups and event microbusinesses have IP of some kind. 

Don’t set your own goals by what other people make important.

Autumn is a momentum of the natures golden beauty…, so the same it’s time to find your momentum of life

The real challenge is for each of us to determine where we feel we can make the most impact.

Greatness means setting out to make some difference somewhere to someone in someplace.

Hiring is hard. Letting go is harder. It’s far easier to hire the right person from the start than to hire the wrong person, realize they’re a bad fit for your company, and then figure out how to let them go. When you know what you want in a new hire, the hard part gets easier. And when you know how to protect your IP, you don’t have to learn the hard lesson.

No matter how busy we may believe we are, we have the wonderful opportunity presently of investing time with loved ones. For those are the great investments we will be glad we made, when time begins to slow and the ability to tend turns tender.

Your traditional EDUCATION is not going to CHANGE your life but the life you are experiencing that can change you. Choose a POSITIVE life STYLE with positive ATTITUDE which could bring you a life with HAPPINESS and WISDOM

For the frequent user, the impact of a cooler, better, easier-to-use input device is profound – so profound that many users are happy to proselytize to their peers. More sneezing of a Purple Cow.

Learning to turn your empath gifts off is a blessing, but being able to consciously turn them on can transform you into a true “force of nature”. With humor and humanity, this revolutionary book will open you up to a while new world of insight, personal power – and, yes – more fun than you’d ever imagine.

There is evidence that the honoree [Leonard Cohen] might be privy to the secret of the universe, which, in case you're wondering, is simply this: everything is connected. Everything. Many, if not most, of the links are difficult to determine. The instrument, the apparatus, the focused ray that can uncover and illuminate those connections is language. And just as a sudden infatuation often will light up a person's biochemical atmosphere more pyrotechnically than any deep, abiding attachment, so an unlikely, unexpected burst of linguistic imagination will usually reveal greater truths than the most exacting scholarship. In fact. The poetic image may be the only device remotely capable of dissecting romantic passion, let alone disclosing the inherent mystical qualities of the material world. Cohen is a master of the quasi-surrealistic phrase, of the "illogical" line that speaks so directly to the unconscious that surface ambiguity is transformed into ultimate, if fleeting, comprehension: comprehension of the bewitching nuances of sex and bewildering assaults of culture. Undoubtedly, it is to his lyrical mastery that his prestigious colleagues now pay tribute. Yet, there may be something else. As various, as distinct, as rewarding as each of their expressions are, there can still be heard in their individual interpretations the distant echo of Cohen's own voice, for it is his singing voice as well as his writing pen that has spawned these songs. It is a voice raked by the claws of Cupid, a voice rubbed raw by the philosopher's stone. A voice marinated in kirschwasser, sulfur, deer musk and snow; bandaged with sackcloth from a ruined monastery; warmed by the embers left down near the river after the gypsies have gone. It is a penitent's voice, a rabbinical voice, a crust of unleavened vocal toasts -- spread with smoke and subversive wit. He has a voice like a carpet in an old hotel, like a bad itch on the hunchback of love. It is a voice meant for pronouncing the names of women -- and cataloging their sometimes hazardous charms. Nobody can say the word "naked" as nakedly as Cohen. He makes us see the markings where the pantyhose have been. Finally, the actual persona of their creator may be said to haunt these songs, although details of his private lifestyle can be only surmised. A decade ago, a teacher who called himself Shree Bhagwan Rajneesh came up with the name "Zorba the Buddha" to describe the ideal modern man: A contemplative man who maintains a strict devotional bond with cosmic energies, yet is completely at home in the physical realm. Such a man knows the value of the dharma and the value of the deutschmark, knows how much to tip a waiter in a Paris nightclub and how many times to bow in a Kyoto shrine, a man who can do business when business is necessary, allow his mind to enter a pine cone, or dance in wild abandon if moved by the tune. Refusing to shun beauty, this Zorba the Buddha finds in ripe pleasures not a contradiction but an affirmation of the spiritual self. Doesn't he sound a lot like Leonard Cohen? We have been led to picture Cohen spending his mornings meditating in Armani suits, his afternoons wrestling the muse, his evenings sitting in cafes were he eats, drinks and speaks soulfully but flirtatiously with the pretty larks of the street. Quite possibly this is a distorted portrait. The apocryphal, however, has a special kind of truth. It doesn't really matter. What matters here is that after thirty years, L. Cohen is holding court in the lobby of the whirlwind, and that giants have gathered to pay him homage. To him -- and to us -- they bring the offerings they have hammered from his iron, his lead, his nitrogen, his gold.

Becoming a great leader doesn’t mean being perfect. it means living with your imperfections.

Many people spend more time looking at their failures than focusing on their successes.

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

You do not equal the project. Criticism of the project is not criticism of you.

Your every positive action in your life will increase your self-esteem and this self-esteem will boost you for more positive action to take you on success

How you think and create your inner world that you gonna become in your outer world. Your inner believe manifest you in the outside

Small, repetitive, continuous actions, chained together, build momentous momentum

Ideas without action aren’t ideas. They’re regrets.

The difference between successful and unsuccessful people is that successful ones know that the most unprofitable thing ever manufactured is an excuse.

Lifelong learning is no longer a luxury but a necessity for employment.

This is because being “busy” is not a virtue; it only signals to others that you do not know how to manage your time or your tasks.

Disruptors don't have to discover something new; they just have to discover a practical use for new discoveries.

just about every company forgot the lesson of the Cow. Instead of taking the money and using it to create a series of innovations that could lead to the next Cow (at a higher, bigger level), these companies took profits.

If you are not EXCITED enough at your present life its mean your future is not EXITING. Excitement will give you ENTHUSIASM and enthusiasm will give you a positive energetic LIFE STYLE which could give you a successful exiting life…

But business is just a vehicle for transforming the ideas in your head into something real, something tangible, that actually improves the lives of others. To create something unique and beautiful and valuable is very hard. It’s very special to do. It doesn’t happen fast.

If you’re not filing patents, but your competitors are, all you have is risk. You’re taking a huge chance that no one else will enter your space and kick you out. That’s the benefit of patents; you don’t have to let everybody in. You can let just a few major players in because you want what they have, or you don’t want to worry about them. Remember, you’re not at the big boys’ lunch table. But if you partner with their competitor, they’ll be worried. Then they’ll want to see if your patent protection is strong or if they can exploit a weakness.

In a small company, the CTO, R&D, the COO, and even the CEO or cofounders or owners can be responsible for reviewing documentation. Don’t rely on your memory; write it down. Ideas become reality when we speak them and write them. So document them in an idea journal (digital or traditional) without judgment at the time. Inventors (and especially software developers) tend to edit or judge ideas and conclude they are not patentable because they were simple—even though they solve important problems and do not exist elsewhere.

You feel ownership over your creation, your invention, and your ideas. But if you don’t legally claim them, you’re donating them to the public—or to competitors. Say you’ve come up with a solution to a problem. Protecting that potentially valuable IP creates a limited monopoly to keep people out. It’s like zone defense in basketball. IP rights help you own your zone—your competitive space where no one else can score. If the best offense is a great defense, then no offense is the worst.

Putting your nose to the grindstone is a really easy way to cover up an unhealthy business. We think that if we can just work harder, longer, better—if we can just hold out—something good will happen one day.

All revenue is not the same. If you remove your worst, unprofitable clients and the now-unnecessary costs associated with them, you will see a jump in profitability and a reduction in stress, often within a few weeks. Equally important, you will have more time to pursue and clone your best clients.

The purity of the message makes it even more remarkable. It’s easy to tell someone about the Leaning Tower. Much harder to tell them about the Pantheon in Rome. So, even though the Pantheon is beautiful, breathtaking, and important, it sees 1 percent of the crowds that the harder-to-get-to Tower in Pisa gets.

If you travel on an airline and they get you there safely, you don’t tell anyone. That’s what’s supposed to happen. What makes it remarkable is if it’s horrible beyond belief or if the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crêpes suzette in first class!) that you need to share it.

Do not allow your inner doubts to keep you from achieving what you can do.

when your consciousness or mental attitude shifts, remarkable things begin to happen. That shift is the ultimate business tool and life tool.

What a paradox that is. The things you dislike the most succeed in taking up the majority of your mental time.

A lack of profitability is consistently the major reason cited for business discontinuation.

You have a choice: pursue your dreams, or be hired by someone else to help them fulfill their dreams.

Start today creating a vision for yourself, your life, and your career. Bounce back from adversity and create what you want, rebuild and rebrand. Tell yourself it's possible along the way, have patience, and maintain peace with yourself during the process.

If someone contacts you and asserts that you’re infringing on their patent, you’ll need a lawyer to shield you from the accusation that you are willfully infringing. Never, ever respond yourself. At the same time, you’re not left with whatever your lawyer tells you to do. If you have patents of your own (which you should), disputes don’t have to come to litigation, damages, and bankruptcy. In my experience, the best way to settle IP infringement suits out of the courtroom is through cross-licensing—an agreement between all parties to give each other a license to use their patents.

Focus on how far you have come in life rather than looking at the accomplishments of others.

Data alone has no value—it’s just masses of numbers or words.

Tiffany’s blue box is a slogan without words. It stands for elegance and packaging and quality and “price is no object.

Your head is for having ideas, not holding ideas, and it’s certainly not for filing them away. Without exception you will feel better if you get stuff out of your head.

THE RIGHT INFORMATION BRINGS KNOWLEDGE. AND KNOWLEDGE IS POWER. SHARING IT IS EMPOWERMENT.

Give yourself a great self-respect to know who you are then your confidence will shine on you

To deny your discomfort is ultimately to deny part of yourself.

One of the most significant barriers to progress is the lack of effective leadership.

CONFIDENCE is not showing off your VANITY, it’s about to be HUMBLED and KIND to others what are you truly SKILLED and PROFESSIONAL about…

No matter how it looks from the outside, no one is given opportunities they don’t deserve. Opportunities are earned.

All businesses -- no matter if they make dog food or software -- don't sell products, they sell solutions.

Every threat to the status quo is an opportunity in disguise.

If you’re in permanent beta in your career, twenty years of experience actually is twenty years of experience because each year will be marked by new, enriching challenges and opportunities. Permanent beta is essentially a lifelong commitment to continuous personal growth. Get busy livin’, or get busy dyin’. If

When we hold onto fear and pain after something traumatic has passed, we do it as a sort of safety net. We falsely believe that if we constantly remind ourselves of all the terrible things that we didn’t see coming, we can avoid them. Not only does this not work, but it also makes you less efficient at responding to them if they do. Because most of the time, you’re so busy worrying about monsters in the closet, you forget to address the actual things that will erode you over time: your health, your relationships, your long-term vision, your finances, your thoughts.

If times are tough, your peers and your boss may very well say that you can’t afford to be remarkable. After all, we have to conserve, to play it safe; we don’t have the money to make a mistake. In good times, however, those same people will tell you to relax, take it easy; we can afford to be conservative, to play it safe.

A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.

Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.

On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy. Matthew Kelly

The obvious winners are the mid-sized and smaller companies looking to increase market share. These are the companies that have nothing to lose, but more important, they realize that they have a lot to gain by changing the rules of the game.

Working on your business is about building systems. Period. An entrepreneur is someone who finds the solutions to opportunities and problems and then builds systems to consistently deliver those solutions through other people or things. However,

Failure isn’t defeating; failure is motivating. Failure provides a healthy dose of perspective, makes us more tolerant and patient, and makes us realize we’re a lot like the people around us. When you realize you aren’t so different or special after all, it’s a lot easier to be happy with the people around you—and with yourself.

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

You can’t fix who you are on your own, but God is in the business of transforming broken girls into beautiful trophies of His grace.

Get busy livin’, or get busy dyin’. If you’re not growing, you’re contracting. If you’re not moving forward, you’re moving backward.

Self-assurance reassures others and reassures yourself.

When your intuition is strong, follow it.

A team in the business world will tend to perform at the level of the worst individual team member

If you have any comments at all about the store, please call me at home.

The majority of people are not willing to risk what they have built for the opportunity to have something better.

No one who ever led a nation got there by following the path of another.

One way to figure out a great theory is to look at what’s working in the real world and figure out what the various successes have in common. With

as data becomes the new oil, many business models will be transformed from hardware to software to services.

How is transformation built into your company’s corporate structure? This is an important question to answer if you want the company to remain relevant throughout market changes.

REJECTION is kind of your negative ILLUSION which has no value but it’s give you a CLUE to go for next level of your ACTION.

Serving Leaders build teaching organizations to create excellence at every level.

Self-esteem is important because it sets up a powerful cycle of personal growth and willingness to take risks.

Getting your ego out of the way has an even deeper organizational impact.

To serve the many, you first serve the few.

You'll never know how close you are to victory if you give up.

Starting each day with a positive mindset is the most important step of your journey to discovering opportunity.

Your energy is a valuable resource, distribute it wisely.

The most important tool you have on a resume is language.

Success doesn't teach as many lessons as failure

Speed to fail should be every entrepreneur's motto. When you finally find the one idea that can't be killed, go with it.

Insight and drive are all the skills you need. Everything else can be hired.

It is not incumbent on the world to conform to your vision of change. It is up to you to explain the future in terms that those living in the past and present can follow.

To be successful, innovation is not just about value creation, but value capture.

when you become addict in to MATERIAL things in life then the TRUE natural life start to run away from you, YES! it's can give you certain pleasure in the society but in the same time it will sabotage your true HAPPINESS of life which we could have simply with GRATITUDE and FORGIVENESS

When less money is available to run your business, you will find ways to get the same or better results with less. By taking your profit first, you will be forced to think smarter and innovate more.

Losses come in a variety of forms, but the worst thing we can lose is faith in ourselves: in our ideas, in our skills and talents, and in our willingness and ability to overcome challenges and achieve our dreams.

We run our schools like factories. We line kids up in straight rows, put them in batches (called grades), and work very hard to make sure there are no defective parts. Nobody standing out, falling behind, running ahead, making a ruckus. Playing it safe. Following the rules. Those seem like the best ways to avoid failure.

The quickest way I know to break a person is to give him or her two sets of contradicting values—which is exactly what we do, in modern culture, with our Sunday and Monday moralities. We are taught by Christianity to follow a set of values that are almost entirely disregarded in everyday business life. How is a person to cope?

Every job is a facilitator of transformation. We all have a tendency to grow into the job in which we are employed. It’s important to ask yourself, what kind of person is this job turning me into? If you don’t like the answer to that question, then it is in your ultimate best interest to find a job where you will like the answer to that question.

The way you are self-sabotaging: Not promoting your work in a way that would help move you forward. What your subconscious mind might want you to know: You’re not creating the best possible work you can, and you sense it. The reason why you’re holding back is a fear of judgment, but that wouldn’t exist if you weren’t already judging yourself. You have to create things you are proud to share, and when sharing them in a positive way that helps grow your business or career feels natural and authentic, you will know that you are doing the work that is at the best of your ability or potential.

Ben & Jerry’s avoided temptation for years. If they didn’t have a super-cool flavor or a great promotional idea, they did nothing. Yes to free ice cream once a year at every scoop shop, but no to 5 percent off any pint this week at your local store.

Human strength is defined in asserting boundaries. God, it seems, is in the business of dissolving boundaries. So we enter into paradox—what’s Three is one and what’s One is three. We just can’t resolve that, and so we confuse unity with uniformity.

There’s a Buddhist saying that peace is like a sun that’s always shining in your heart. It’s just hidden behind clouds of fear, doubt, worry, and desire that continually orient you toward the past or the future. The sun comes out only when you’re in the present moment.

J ESUS PRIMARY MISSION IS summed Up In This One Line: “For this purpose the Son of God was manifested, that He might destroy the works of the devil” (1 John 3:8). That was Jesus’ assignment; it was the disciples’ assignment, and it is your assignment as well. God’s purpose in saving you was not simply to rescue you and keep you busy until He shipped you off to Heaven. His purpose was much bigger; He commissioned you to demonstrate the will of God, “on earth as it is in heaven,” helping to transform this planet into a place that is radiant and saturated with His power and presence. This is the very backbone of the Great Commission, and it should define your life and mine.

I love what bestselling author, Matthew Kelly says:  “On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy.” So,

As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to.

Consumers with otaku are the sneezers you seek. They’re the ones who will take the time to learn about your product, take the risk to try your product, and take their friends’ time to tell them about it. The flash of insight is that some markets have more otaku-stricken consumers than others. The task of the remarkable marketer is to identify these markets and focus on them to the exclusion of lesser markets – regardless of relative size.

The new definition of success is not about the most revenue, employees, and office space but the most profit, generated through the fewest employees and with the least expensive office space. Make the game of winning based upon efficiency, frugality, and innovation, not on size, flair, and looks.

The dolls have spoken. They tell me they did their best to heal the ones they love. But always they failed because even the medicine of love can't change what is broken. It's up to us to transform the story we're living. Though you have powerful business here. You can make your story whatver you want.

In general, no matter your field, you must think of yourself as a builder, using actual materials and ideas. You are producing something tangible in your work, something that affects people in some direct, concrete way. To build anything well—a house, a political organization, a business, or a film—you must understand the building process and possess the necessary skills. You are a craftsman learning to adhere to the highest standards. For all of this, you must go through a careful apprenticeship. You cannot make anything worthwhile in this world unless you have first developed and transformed yourself.

There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is nor how valuable nor how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open.

... you will transform your ability to produce consistent and spectacular entrepreneurial results. You must create a foundational schedule that adds structure and intentionality to your days and weeks. A foundational schedule is a pre-determined, recurring schedule that is made up of focused time blocks dedicated to your highest priority activities.

One main key to successful business growth is digital promotion; apart from having the right team you must also use the right tools to drive your message

In life, you get what you believe you deserve.

Intuition is a sense of knowing how to act decisively without needing to know why.

The worst enemy of our humanity is our self-doubt.

When we allow negative messages to fester in our head, they take on a life of their own.

Optimization' means moving toward peak performance.

The supply chain is all about four steps: buy—make—move—fulfill.

No company exists in a vacuum; each is part of an ecosystem.

Excessive and persistent levels of fear create changes in brain function that then interfere with decision-making processes.

empathy requires some vulnerability, and we risk getting back a “mind your own damn business” look, but it’s worth it.

All Disruption starts with introspection.

The business world is littered with the fossils of companies that failed to evolve. Disrupt or be disrupted. There is no middle ground.

Corporate planning cycles are a classic example of generals fighting the last war over again instead of preparing for what might lie ahead.

There are two types of people in this world: those whose look for opportunity and those who make it happen.

It’s no longer about the great ideas you had about how to change your business; it’s about whether or not you did.

Our CEO, Danny Wegman, says that ‘leading with your heart can make a successful business.

Here’s the deal, my friend: Profit is not an event. Profit is not something that happens at year-end or at the end of your five-year plan or someday. Profit isn’t even something that waits until tomorrow. Profit must happen now and always. Profit must be baked into your business. Every day, every transaction, every moment. Profit is not an event. Profit is a habit.

Did I tell you how much I liked your sermon on Sunday?” “You did not, or I would have remembered it.” “Well, it was glorious. You were very bold, I thought, to preach on sin. Hardly anyone wants to hear sin preached.” “Mainstream Christianity glosses over the fact that it isn’t just a question of giving up sin, but of doing something far more difficult—giving up our right to ourselves.” He made the turn onto the busy highway toward Wesley, which always, somehow, seemed a shock to his senses. “The sin life in us must be transformed into the spiritual life.” “How?” “Through sacrifice and obedience.” She smiled ironically. “How do you think that will be received by those of us who come to sit in a comfortable pew and find a hot seat instead? “They’ll just have to go across the street until I’ve finished preaching on that particular subject.” She laughed with delight. “You’re different these days.” He laughed with her. “I pray so,” he said.

You can also use supersets, where you do two exercises in a row nonstop, or decrease rest intervals between sets. These techniques can help busy people get great results in as little as 30 to 45 minutes.

Without enough money, we cannot fully realize our authentic selves. Money amplifies who we are. There isn’t a single ounce of doubt in my mind that there is something big you are intended to do on this planet. You wear the cape of what I believe is the greatest of all superheroes: the Entrepreneur. But your superhero powers can only yield as much power as your energy source provides. Money. You need money, superhero.

Make it full of energy, not adrenalin; focused on possibility, not profit; generating independent thinking, not obedience; and spawning meaning everywhere because what really matters there is what really matters.

On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy.

On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy. —MATTHEW KELLY

On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy. Matthew Kelly I

At the end of the day, the start of a new day, and every second in between, cash is all that counts. It is the lifeblood of your business. Do you have it or not? If you don’t, you’re in trouble, and if you do, you can sustain. GAAP

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You’re just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.

There are many cells in your body that are dying as you read these words. Fifty to seventy billion cells die each day in the average human adult. You are too busy to organise funerals for all of them! At the very same time, new cells are being born, and you don't have the time to sing Happy Birthday to them. If old cells don't die, there's no chance for new cells to be born. So death is a very good thing. It's very crucial for birth. You are undergoing birth and death in this very moment.

When Krispy Kreme opens in a new town, they begin by giving away thousands of donuts. Of course, the people most likely to show up for a free hot donut are those who have heard the legend of Krispy Kreme and are delighted that they’re finally in town. These sneezers are quick to tell their friends, sell their friends, even drag their friends to a store. And that’s where the second phase kicks in. Krispy Kreme is obsessed with dominating the donut conversation. Once they’ve opened their flagship stores in an area, they rush to do deals with gas stations, coffee shops, and delis. The goal? To make it easy for someone to stumble onto the product. They start with people who will drive twenty miles, and finish with people too lazy to cross the street.

However, simplicity is a virtue when developing metrics for your platform business. Overcomplex metrics make management less effective by introducing noise, discouraging frequent analysis, and distracting from the handful of data points that are most significant.

Matthew Kelly said in his book, The Rhythm of Life: ‘On the one hand, we all want to be happy. On the other hand, we all know the things that make us happy. But we don’t do those things. Why? Simple. We are too busy. Too busy doing what? Too busy trying to be happy.

Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers have always resisted this temptation. When my old company approached the head of one of the largest magazine publishers in the world and pitched a technology that would allow advertisers to track who saw their ads and responded to them, he was aghast. He realized that this sort of data could kill his business. He knew that his clients didn’t want the data because then their jobs would get a lot more complex. Measurement means admitting what’s broken so you can fix it. Mass-media advertising, whether it’s on TV or in print, is all about emotion and craft, not about fixing mistakes. One reason the Internet ad boomlet faded so fast is that it forced advertisers to measure – and to admit what was going wrong.

The worst fear of the race yes, the world suddenly transformed into a senseless nightmare, horrible dissolution of things. Nothing compares, even oblivion is a sweet dream. You understand why, of course. Why this peculiar threat. These brooding psyches, all the busy minds everywhere. I hear them buzzing like flies in the blackness. I see them as glow worms flitting in the blackness. They are struggling, straining every second to keep the sky above them, to keep the sun in the sky, to keep the dead in the earth-to keep all things, so to speak, where they belong. What an undertaking! What a crushing task! Is it any wonder that they are all tempted by a universal vice, that in some dark street of the mind a single voice whispers to one and all, softly hissing, and says: 'Lay down your burden.' Then thoughts begin to drift, a mystical magnetism pulls them this way and that, faces start to change, shadows speak... sooner or later the sky comes down, melting like wax. But as you know, everything has not yet been lost: absolute terror has proved its security against this fate. Is it any wonder that these beings carry on the struggle at whatever cost?

10. What books would you recommend to an aspiring entrepreneur? Some quick favorites: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout The 48 Laws of Power by Robert Greene The 33 Strategies of War by Robert Greene Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams Contagious: Why Things Catch On by Jonah Berger The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason Rules for Radicals: A Pragmatic Primer for Realistic Radicals by Saul D. Alinsky The New New Thing: A Silicon Valley Story by Michael Lewis Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Eleven Rings: The Soul of Success by Phil Jackson and Hugh Delehanty Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui Gonzo Marketing: Winning Through Worst Practices by Christopher Locke

And to face up to reality we first need to set aside all of these inventions and disguises we’ve been so busy accumulating. We need to take off our masks. And that’s hard, after a lifetime of hiding away, it’s existentially hard, take it from me. But once you do it, the world is transformed. Once you take off your mask, it’s like all the other masks become transparent, and you can see that beneath our individual quirks and weirdnesses, we’re the same. We are the same in being different, in feeling bad about being different. Or to put it another way, we are all different expressions of the same vulnerability and

You have business and pleasure to attend to. As an expert in both, allow me to advise you to put them aside for the next ten minutes. Why? “Because the world is about to transform, and you will want to be able to say you saw it happen. The axes of our little universe are about to flip, and you’ll want to get your magboots set.

When your eyes are fixed on the horizon of eternity, it affects your vision for motherhood. We need to have eyes to see a view of God that is so big and so glorious that it transforms our perspective of motherhood. In the context of eternity, where Christ is doing his work of reigning over the cosmos, we need to see our mundane moments for what they really are—worship.

I always felt that someone, a long time ago, organized the affairs of the world into areas that made sense-catagories of stuff that is perfectible, things that fit neatly in perfect bundles. The world of business, for example, is this way-line items, spreadsheets, things that add up, that can be perfected. The legal system-not always perfect, but nonetheless a mind-numbing effort to actually write down all kinds of laws and instructions that cover all aspects of being human, a kind of umbrella code of conduct we should all follow. Perfection is crucial in building an aircraft, a bridge, or a high-speed train. The code and mathematics residing just below the surface of the Internet is also this way. Things are either perfectly right or they will not work. So much of the world we work and live in is based upon being correct, being perfect. But after this someone got through organizing everything just perfectly, he (or probably a she) was left with a bunch of stuff that didn't fit anywhere-things in a shoe box that had to go somewhere. So in desperation this person threw up her arms and said, 'OK! Fine. All the rest of this stuff that isn't perfectible, that doesn't seem to fit anywhere else, will just have to be piled into this last, rather large, tattered box that we can sort of push behind the couch. Maybe later we can come back and figure where it all is supposed to fit in. Let's label the box ART.' The problem was thankfully never fixed, and in time the box overflowed as more and more art piled up. I think the dilemma exists because art, among all the other tidy categories, most closely resembles what it is like to be human. To be alive. It is our nature to be imperfect. The have uncategorized feelings and emotions. To make or do things that don't sometimes necessarily make sense. Art is all just perfectly imperfect. Once the word ART enters the description of what you're up to , it is almost getting a hall pass from perfection. It thankfully releases us from any expectation of perfection. In relation to my own work not being perfect, I just always point to the tattered box behind the couch and mention the word ART, and people seem to understand and let you off the hook about being perfect a go back to their business.

We’re heading toward a future where AI will make the majority of our buying decisions, continually surprising us with products or services we didn’t even know we wanted. Or, if surprise isn’t your thing, just turn that feature off and opt for boring and staid. Either way, it’s a shift that threatens traditional advertisers, while offering considerable benefits to the consumer.

Serving the same types of (great) clients with the same or very similar problems and perfecting your solutions so you can use them consistently to fix their problems are two routes of efficiencies. You want to duplicate your best clients, those who have a consistent need; and in turn, you want to reduce the variety of things you do to the fewest that will best serve your best clients

Professional success is a goal that is in part a direct consequence of your personal convictions and values. Success also results from a combination of attitudes, thoughts, and behaviors. Hard work alone will not guarantee lasting success. To achieve long-term professional success, you also need to develop characteristics such as discipline, willpower, resilience, intelligence, creativity, courage, determination, and self-control.

Once the habit is ingrained and you become the starter, the center of the circle, you will find more and more things to notice, to instigate, and to initiate. Momentum builds and you get better at generating it. If you go to bed at night knowing that people are expecting you to initiate things all day the next day, you’ll wake up with a list. And as you create a culture of people who are always seeking to connect and improve and poke, the bar gets raised. What might be considered a board-level decision at one of your competitors’ companies gets done as a matter of course. What might be reserved for a manager’s intervention gets handled at the customer level, saving you time and money (and generating customer joy). This incredibly prosaic idea, the very simple act of initiating, is actually profoundly transformative. Forward motion is a defensible business asset.

The Job Application Esteemed gentlemen, I am a poor, young, unemployed person in the business field, my name is Wenzel, I am seeking a suitable position, and I take the liberty of asking you, nicely and politely, if perhaps in your airy, bright, amiable rooms such a position might be free. I know that your good firm is large, proud, old, and rich, thus I may yield to the pleasing supposition that a nice, easy, pretty little place would be available, into which, as into a kind of warm cubbyhole, I can slip. I am excellently suited, you should know, to occupy just such a modest haven, for my nature is altogether delicate, and I am essentially a quiet, polite, and dreamy child, who is made to feel cheerful by people thinking of him that he does not ask for much, and allowing him to take possession of a very, very small patch of existence, where he can be useful in his own way and thus feel at ease. A quiet, sweet, small place in the shade has always been the tender substance of all my dreams, and if now the illusions I have about you grow so intense as to make me hope that my dream, young and old, might be transformed into delicious, vivid reality, then you have, in me, the most zealous and most loyal servitor, who will take it as a matter of conscience to discharge precisely and punctually all his duties. Large and difficult tasks I cannot perform, and obligations of a far-ranging sort are too strenuous for my mind. I am not particularly clever, and first and foremost I do not like to strain my intelligence overmuch. I am a dreamer rather than a thinker, a zero rather than a force, dim rather than sharp. Assuredly there exists in your extensive institution, which I imagine to be overflowing with main and subsidiary functions and offices, work of the kind that one can do as in a dream? --I am, to put it frankly, a Chinese; that is to say, a person who deems everything small and modest to be beautiful and pleasing, and to whom all that is big and exacting is fearsome and horrid. I know only the need to feel at my ease, so that each day I can thank God for life's boon, with all its blessings. The passion to go far in the world is unknown to me. Africa with its deserts is to me not more foreign. Well, so now you know what sort of a person I am.--I write, as you see, a graceful and fluent hand, and you need not imagine me to be entirely without intelligence. My mind is clear, but it refuses to grasp things that are many, or too many by far, shunning them. I am sincere and honest, and I am aware that this signifies precious little in the world in which we live, so I shall be waiting, esteemed gentlemen, to see what it will be your pleasure to reply to your respectful servant, positively drowning in obedience. Wenzel

The most significant transformational moment in my career was an act of elimination. It wasn’t my idea. I was in my late thirties and doing well flying around the country giving the same talk about organizational behavior to companies. I was on a lucrative treadmill of preserving, but I needed my mentor Paul Hersey to point out the downside. “You’re too good at what you’re doing,” Hersey told me. “You’re making too much money selling your day rate to companies.” When someone tells me I’m “too good” my brain shifts into neutral—and I bask in the praise. But Hersey wasn’t done with me. “You’re not investing in your future,” he said. “You’re not researching and writing and coming up with new things to say. You can continue doing what you’re doing for a long time. But you’ll never become the person you want to be.” For some reason, that last sentence triggered a profound emotion in me. I respected Paul tremendously. And I knew he was right. In Peter Drucker’s words, I was “sacrificing the future on the altar of today.” I could see my future and it had some dark empty holes in it. I was too busy maintaining a comfortable life. At some point, I’d grow bored or disaffected, but it might happen too late in the game for me to do something about it. Unless I eliminated some of the busywork, I would never create something new for myself. Despite the immediate cut in pay, that’s the moment I stopped chasing my tail for a day rate and decided to follow a different path. I have always been thankful for Paul’s advice.

Ignoring simply means not paying attention to it. Something is there; let it be there. You are unconcerned this way or that, whether it should remain or go. You have no judgment. You have simply accepted that it is there, and it is none of your business whether it should be there or not. In suppressing you are taking an active part. You are wrestling with that energy, you are forcing it into the unconscious. You are trying not to be able to see it anywhere. You want to know that it is no longer there. For

Without God breathing in us we’re no different than the dust he developed our bodies from. Have you ever felt like a “shell” of yourself? As if you are going about day to day life but not really satisfied. Of course, all of us have. In fact, some of us still feel this way now. This is why we need Him to breathe in us, because His breath makes the mundane majestic.   It’s unheard of how he pulls beauty from ashes, peace from war, and life from death. Transforming your situation isn’t impossible for King Jesus.

To the memory of my parents My Mother Sea waves, golden sand, pilgrims' faith, Rameswaram Mosque Street, all merge into one, My Mother! You come to me like heaven's caring arms. I remember the war days when life was challenge and toil— Miles to walk, hours before sunrise, Walking to take lessons from the saintly teacher near the temple. Again miles to the Arab teaching school, Climb sandy hills to Railway Station Road, Collect, distribute newspapers to temple city citizens, Few hours after sunrise, going to school. Evening, business time before study at night. All this pain of a young boy, My Mother you transformed into pious strength With kneeling and bowing five times For the Grace of the Almighty only, My Mother. Your strong piety is your children's strength, You always shared your best with whoever needed the most, You always gave, and gave with faith in Him. I still remember the day when I was ten, Sleeping on your lap to the envy of my elder brothers and sisters It was full moon night, my world only you knew Mother! My Mother! When at midnight I woke with tears falling on my knee You knew the pain of your child, My Mother. Your caring hands, tenderly removing the pain Your love, your care, your faith gave me strength To face the world without fear and with His strength. We will meet again on the great Judgement Day, My Mother! APJ Abdul Kalam

The internet itself led him from one word to the next, giving links, pointing out. When it didn’t know something it tactfully kept quiet or stubbornly showed him the same pages, ad nauseam. Then Kunicki had the impression that he had just landed at the border of the known world, at the wall, at the membrane of the heavenly firmament. There wasn’t any way to break through it with his head and look through. The internet is a fraud. It promises so much—that it will execute your every command, that it will find you what you’re looking for; execution, fulfillment, reward. But in essence that promise is a kind of bait, because you immediately fall into a trance, into hypnosis. The paths quickly diverge, double and multiply, and you go down them, still chasing an aim that will now get blurry and undergo some transformations. You lose the ground beneath your feet, the place where you started from just gets forgotten, and your aim finally vanishes from sight, disappears in the passage of more and more pages, businesses that always promise more than they can give, shamelessly pretending that under the flat plane of the screen there is some cosmos. But nothing could be more deceptive, dear Kunicki. What are you, Kunicki, looking for? What are you aiming at? You feel like spreading out your arms and plunging into it, into that abyss, but there is nothing more deceptive: the landscape turns out to be a wallpaper, you can’t go any farther.

asked him to imagine the following: If I selected an employee of the company at random, from any level or function or region, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for the company, how would he or she get it implemented? Does the company have an automatic process for testing a new idea, to see if it is actually any good? And does the company have the management tools necessary to scale this idea up to maximum impact, even if it doesn’t align with any of the company’s current lines of business? That’s what a modern company does: harnesses the creativity and talent of every single one of its employees. Jeff answered me directly: “That’s what your next book should be about.

In a world of role-playing personalities, those few people who don't project a mind-made image -- and there are some even on TV, in the media, and the business world -- but function from the deeper core of their Being, those who do not attempt to appear more than they are but are simply themselves, stand out as remarkable and are the only ones who truly make a difference in this world. They are the bringers of the new consciousness. Whatever they do becomes empowered because it is in alignment with the purpose of the whole. Their influence, however, goes far beyond what they do, far beyond their function. Their mere presence -- simple, natural, unassuming -- has a transformational effect on whoever they come into contact with. When you don't play roles, it means there is no self (ego) in what you do. There is no secondary agenda: protection or strengthening of your self. As a result, your actions have far greater power. You are totally focused on the situation. You become one with it. You don't try to be anybody in particular. You are most powerful, most effective, when you are completely yourself. But don't try to be yourself. ... 'How can I be myself?' is, in fact, the wrong question. It implies you have to do something to be yourself. ... If you can be absolutely comfortable with not knowing who you are, then what's left is who you are -- the Being behind the human, a field of pure potentiality rather than something that is already defined. ... Whenever you interact with people, don't be there primarily as a function or a role, but as a field of conscious Presence.

Commitment is what transforms a dream into reality. One percent or ninety-nine percent complete are both incomplete. Wanting is wishing or dreaming. Deciding is the willingness to do whatever it takes to make your wishes and dreams come true. Pondering on what you are going to do actually sucks up more time and energy than going out there and doing it. If you’re planted in an environment with depleted soil loaded with weeds, your conditions must change in order for you grow and thrive. As you change your circle of influence, your thinking changes, and ultimately your world changes too. When you are too busy trying to outshine others, you miss out on your own inner spark. If your focus is on competing with others, you cannot complete you. Perfection is a myth, a misconception, and just an opinion. A well-tailored business suit might look perfect to a banker, but deemed to be dreadful to a heavy metal rocker. Going out of your comfort zone might be gut-wrenching, but dying with the music still inside is even more painful. Stagnation drains your energy and slowly sucks the life out of you. When you declutter your mental space, just like clearing out physical space, you find valuables you had long forgotten about. Keeping emotional toxin in your head is like fertilizing unwanted weeds. Positivity is your weed killer. Turn it around, and let that poison fuel your passion, just like farmers using manure to fertilize plants. Like eating, going to the bathroom, or exercising, self-transformation cannot be delegated. I was a sunflower trying to survive and grow in a stinky muddy swamp, but instead being strangled by a bunch of weeds.

You will have thoughts about something in the morning like a song, a person, a requirement of something and by evening the same opportunities will be presented to you on a platter. You will be the right person at the right time due to energy synchronisation in your life. This will go to a level when you will feel that you have a direct connection with God. You will also have the feeling of holding a power when things just happen in business and personal life just by thinking about them. You are presented with opportunities by people which you never expected. These things will happen quite often. The only precaution is to keep your goal higher as sometimes you yourself don't believe that you deserve more than what you are getting. Remember that the universe has an abundance of energy. When it starts delivering the burst of energy, you will not be able to imagine what the universe can provide you.

I can remember in days gone by the pressure of feeling like I needed to conform to some sort of religious stereotype. You may feel the same way even now, like nobody really understands who you are, what your unique life calling is or how it fits in the body of Christ. The truth is my friend, most of the frustration believers face today when it comes to their calling comes from a place of trying to make it all fit within the four walls of the church. Truth be told, only about 1% of people are really called to vocational ministry within the local church. The rest of us are called to be in the marketplace, releasing the light and life of the Kingdom every day through our unique creative expression. So whether that’s business or art, family or finance you have the divine opportunity to align yourself today with the purposes of the Kingdom, see God start moving through you like never before and watch as the abundance of our Father overtakes you.

Break the habit of attempting to get people to say “yes.” Being pushed for “yes” makes people defensive. Our love of hearing “yes” makes us blind to the defensiveness we ourselves feel when someone is pushing us to say it. ■​“No” is not a failure. We have learned that “No” is the anti-“Yes” and therefore a word to be avoided at all costs. But it really often just means “Wait” or “I’m not comfortable with that.” Learn how to hear it calmly. It is not the end of the negotiation, but the beginning. ■​“Yes” is the final goal of a negotiation, but don’t aim for it at the start. Asking someone for “Yes” too quickly in a conversation—“Do you like to drink water, Mr. Smith?”—gets his guard up and paints you as an untrustworthy salesman. ■​Saying “No” makes the speaker feel safe, secure, and in control, so trigger it. By saying what they don’t want, your counterpart defines their space and gains the confidence and comfort to listen to you. That’s why “Is now a bad time to talk?” is always better than “Do you have a few minutes to talk?” ■​Sometimes the only way to get your counterpart to listen and engage with you is by forcing them into a “No.” That means intentionally mislabeling one of their emotions or desires or asking a ridiculous question—like, “It seems like you want this project to fail”—that can only be answered negatively. ■​Negotiate in their world. Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals. It’s not about you. ■​If a potential business partner is ignoring you, contact them with a clear and concise “No”-oriented question that suggests that you are ready to walk away. “Have you given up on this project?” works wonders. CHAPTER 5 TRIGGER THE TWO WORDS THAT IMMEDIATELY TRANSFORM ANY NEGOTIATION

The whole group was derailed by the same two fears: FEAR OF STARTING. At some point people are told entrepreneurship is a huge risk, and you believed it. You figured more preparation, more planning, and more talking to friends would help you overcome your insecurities. But that inaction only breeds more doubt and fear. In actuality, the best way to learn what we need to know—and become who we want to be—is by just getting started. Small EXPERIMENTS, repeated over time, are the recipe for transformation in business, and life. FEAR OF ASKING. Soon after starting, the fear of rejection emerges. You have some impressive skills, an amazing product, every advantage in the world, and you’ll never sell a thing if you can’t face another person and ask for what you want. Whether you want them to buy what you’re selling or help in another way, you have to be able to ask in order to get. Once you reframe rejection as something desirable, the act of asking becomes a power all its own.

I remain inspired and transformed by something I learned from Harriet Lerner’s book The Dance of Connection.3 Dr. Lerner explains that we all have patterned ways of managing anxiety. Some of us respond to anxiety by overfunctioning and others by underfunctioning. Overfunctioners tend to move quickly to advise, rescue, take over, micromanage, and get in other people’s business rather than look inward. Underfunctioners tend to get less competent under stress. They invite others to take over and often become the focus of family gossip, worry, or concern. They can get labeled as the “irresponsible one” or the “the problem child” or the “fragile one.” Dr. Lerner explains that seeing these behaviors as patterned responses to anxiety, rather than truths about who we are, can help us understand that we can change. Overfunctioners, like me, can become more willing to embrace our vulnerabilities in the face of anxiety, and underfunctioners can work to amplify their strengths and competencies.

Many of us have the false idea that a relationship’s purpose is to somehow fulfill our needs and desires. We look to see what we can get out of the relationship instead of what we can put in. Looked at like this, relationships are often little more than a needs exchange. We need this (safety, love, intimacy); a man needs that (security, companionship, sex). When we come across a good fit, both parties tacitly agree to do a trade and call it love. This transaction-based relationship model is why so many relationships feel empty and dead. They are completely devoid of anything real and intimate. After the initial rush of excitement is over, they’re more like business contracts than sacred unions. Let’s face it. We’ve all been conditioned to use relationships for the wrong reasons: to end loneliness, relieve depression, recover from a previous breakup, or find security. The problem is that this is not what relationships are for. Relationships are a spiritual opportunity for personal evolution. There is no greater arena for discovering your capacity for love, forgiveness, compassion, personal greatness, and full self-expression. Nowhere else will you meet the grandest and smallest parts of yourself. Nowhere else will you confront your self-imposed limits to intimacy. Nowhere else can you forgive so deeply or love so purely. This is relationship’s real purpose: to serve the mutual growth and soulful expression of each individual. It’s a chance to share your enthusiasm for being alive and give of yourself to another. Relationships provide the opportunity to shed light on any area within you that remains cloaked in fear and uncertainty, to hold a vision of another’s greatness so that he may step into the magnificence his soul is yearning to express. In this way, relationship becomes the ultimate tool for personal discovery and spiritual growth. When we engage in relationship to see what we can put into it rather than what we can get out of it, our whole lives transform. We no longer see our partners as antagonists. We see them as teachers and allies who are here to help us discover and experience our glory.

You already know what you know, after all—and, unless your life is perfect, what you know is not enough. You remain threatened by disease, and self-deception, and unhappiness, and malevolence, and betrayal, and corruption, and pain, and limitation. You are subject to all these things, in the final analysis, because you are just too ignorant to protect yourself. If you just knew enough, you could be healthier and more honest. You would suffer less. You could recognize, resist and even triumph over malevolence and evil. You would neither betray a friend, nor deal falsely and deceitfully in business, politics or love. However, your current knowledge has neither made you perfect nor kept you safe. So, it is insufficient, by definition—radically, fatally insufficient. You must accept this before you can converse philosophically, instead of convincing, oppressing, dominating or even amusing. You must accept this before you can tolerate a conversation where the Word that eternally mediates between order and chaos is operating, psychologically speaking. To have this kind of conversation, it is necessary to respect the personal experience of your conversational partners. You must assume that they have reached careful, thoughtful, genuine conclusions (and, perhaps, they must have done the work tha justifies this assumption). You must believe that if they shared their conclusions with you, you could bypass at least some of the pain of personally learning the same things (as learning from the experience of others can be quicker and much less dangerous). You must meditate, too, instead of strategizing towards victory. If you fail, or refuse, to do so, then you merely and automatically repeat what you already believe, seeking its validation and insisting on its rightness. But if you are meditating as you converse, then you listen to the other person, and say the new and original things that can rise from deep within of their own accord. It’s as if you are listening to yourself during such a conversation, just as you are listening to the other person. You are describing how you are responding to the new information imparted by the speaker. You are reporting what that information has done to you—what new things it made appear within you, how it has changed your presuppositions, how it has made you think of new questions. You tell the speaker these things, directly. Then they have the same effect on him. In this manner, you both move towards somewhere newer and broader and better. You both change, as you let your old presuppositions die—as you shed your skins and emerge renewed. A conversation such as this is one where it is the desire for truth itself—on the part of both participants—that is truly listening and speaking. That’s why it’s engaging, vital, interesting and meaningful. That sense of meaning is a signal from the deep, ancient parts of your Being. You’re where you should be, with one foot in order, and the other tentatively extended into chaos and the unknown. You’re immersed in the Tao, following the great Way of Life. There, you’re stable enough to be secure, but flexible enough to transform. There, you’re allowing new information to inform you—to permeate your stability, to repair and improve its structure, and expand its domain. There the constituent elements of your Being can find their more elegant formation. A conversation like that places you in the same place that listening to great music places you, and for much the same reason. A conversation like that puts you in the realm where souls connect, and that’s a real place. It leaves you thinking, “That was really worthwhile. We really got to know each other.” The masks came off, and the searchers were revealed. So, listen, to yourself and to those with whom you are speaking. Your wisdom then consists not of the knowledge you already have, but the continual search for knowledge, which is the highest form of wisdom.

I think I'm beginning to understand that the quest is the point. Our sense of enchantment is not triggered only by grand things; the sublime is not hiding in distant landscapes. The awe-inspiring, the numinous, is all around us, all the time. It is transformed by our deliberate attention. It becomes valuable when we value it. It becomes meaningful when we invest it with meaning. The magic is of our own conjuring. Hierophany--that revelation of the sacred--is something that we bring to everyday things, rather than something that is given to us. That quality of experience that reveals to us the workings of the world, that comforts and fascinates us, that ushers us towards a greater understanding of the business of being human: it is not in itself rare. What is rare is our will to pursue it. If we wait passively to become enchanted, we could wait a long time. But seeking is a kind of work. I don't mean heading off on wild road trips just to see the stars that are shining above your own roof. I mean committing to a lifetime of engagement: to noticing the world around you, to actively looking for small distillations of beauty, to making time to contemplate and reflect. To learning the names of the plants and places that surround you, or training your mind in the rich pathways of the metaphorical. To finding a way to express your interconnectedness with the rest of humanity. To putting your feet on the ground, every now and then, and feeling the tingle of life that the earth offers in return. It's all there, waiting for our attention. Take off your shoes, because you are always on holy ground.

Sexual Excitation System (SES). This is the accelerator of your sexual response. It receives information about sexually relevant stimuli in the environment—things you see, hear, smell, touch, taste, or imagine—and sends signals from the brain to the genitals to tell them, “Turn on!” SES is constantly scanning your context (including your own thoughts and feelings) for things that are sexually relevant. It is always at work, far below the level of consciousness. You aren’t aware that it’s there until you find yourself turned on and pursuing sexual pleasure. Sexual Inhibition System (SIS). This is your sexual brake. “Inhibition” here doesn’t mean “shyness” but rather neurological “off” signals. Research has found that there are actually two brakes, reflecting the different functions of an inhibitory system. One brake works in much the same way as the accelerator. It notices all the potential threats in the environment—everything you see, hear, smell, touch, taste, or imagine—and sends signals saying, “Turn off!” It’s like the foot brake in a car, responding to stimuli in the moment. Just as the accelerator scans the environment for turn-ons, the brake scans for anything your brain interprets as a good reason not to be aroused right now—risk of STI transmission, unwanted pregnancy, social consequences, etc. And all day long it sends a steady stream of “Turn off!” messages. This brake is responsible for preventing us from getting inappropriately aroused in the middle of a business meeting or at dinner with our family. It’s also the system that throws the Off switch if, say, in the middle of some nookie, your grandmother walks in the room. The second brake is a little different. It’s more like the hand brake in a car, a chronic, low-level “No thank you” signal. If you try to drive with the hand brake on, you might be able to get where you want to go, but it’ll take longer and use a lot more gas. Where the foot brake is associated with “fear of performance consequences,” the hand brake is associated with “fear of performance failure,” like worry about not having an orgasm.

For me, that translated into fund-raising. I knew that I could and I would raise any amount of money to get that job done. Fund-raising to end hunger wasn’t just a job or a fad or a political statement for me. It was an expression of my own soulful commitment, and as such, I could only do it in a way that would call on people to reconnect with their own higher calling, or soulful longing, to be the kind of people they wanted to be, the kind of difference they wanted to make, and see how they could express that with their money. So rather than feeling that fund-raising was a matter of twisting arms for a donation or playing on emotions to manipulate money from contributors, it became for me an arena in which I was able to create an opportunity for people to engage in their greatness. It was in this soul-searching dimension of fund-raising, in these intimate conversations, that I discovered deep wounds and conflicts in the way people related to their money. Many people felt they had sold out and become someone they didn’t like anymore. Some were forcing themselves to do work that wasn’t meaningful. Many felt enslaved by their experience of being overtaxed by their government, or felt beaten down by their boss or by the burden of running a family business or employing others. Their relationship with money was dead—or, more accurately, dread—and there was hurt there. There was resentment. There were painful compromises, a kind of rawness. People were bruised and battered there. Not everyone, but many people were very unsettled and uncomfortable and just not their best selves in their relationship with money. They felt little or no freedom with money, no matter how much they had. This lackluster relationship with money wasn’t for lack of expert advice or practical tips. Money-management strategies were plentiful, but the concept of personal transformation was a stranger there. What became clear was that when people were able to align their money with their deepest, most soulful interests and commitments, their relationship with money became a place where profound and lasting transformation could occur.