Tracking Sales Quotes

App idea: in real time track trends as swarms of keywords form, and use this data to invest in the next unicorn #startup. You'll be able to ride that #startup unicorn like you are Billy the Kid, as you watch your profits shoot up.

The problem with gross domestic product is the gross bit. There are no deductions involved: all economic activity is accounted as if it were of positive value. Social harm is added to, not subtracted from, social good. A train crash which generates £1bn worth of track repairs, medical bills and funeral costs is deemed by this measure as beneficial as an uninterrupted service which generates £1bn in ticket sales.

I wrote a song called "Stinky Sodomite." It isn't a pop song, a historical song, or a song condemning homosexuality. Rather, it is a children's song that teaches them how to count. In fact, the only time the words "Stinky Sodomite" appear in the song is in the title. Other tracks on the educational CD include "The Ratio of Fellatio," "Thomas Jefferson's Johnson," and "It's Never Too Early to Ask Your Father About His First Erection.

The dark side of tracking a particular behavior is that we become driven by the number rather than the purpose behind it. If your success is measured by quarterly earnings, you will optimize sales, revenue, and accounting for quarterly earnings. If your success is measured by a lower number on the scale, you will optimize for a lower number on the scale, even if that means embracing crash diets, juice cleanses, and fat-loss pills. The human mind wants to “win” whatever game is being played. This pitfall is evident in many areas of life. We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.

It is no different in sales. Elite salespeople, like elite athletes, track everything. You will never reach peak performance until you know your numbers and use those numbers to make directional corrections.

Stuart Diver has had years of extensive professional counselling to retrain his brain so that he can replace the thought of how helpless he was when Sally dies with the truth that he tried everything he could to save her, showing how much he cared. He has learned to substitute memories of Sally's last moments with thoughts of wonderful times from their lives together- a great trip, a fun birthday, some other special occasion. In the corner of his living room is a bicycle that he rides every night, and he likens keeping his mental health on track to keeping physically fit. It's hard. It requires patience and it takes discipline.

When, in a generation or so, a radioactive cigar-smoking child, picnicking on Saturn, asks you what the Beatles affair was all about – ‘Did you actually know them?’ – don’t try to explain all about the long hair and screams. Just play the child a few tracks from this album and he’ll probably understand what it is all about. The kids of AD 2000 will draw from the music much the same sense of well being and warmth as we do today. For the magic of the Beatles, is I suspect, timeless and ageless. It has broken all frontiers and barriers. It has cut through differences of race, age and class. It is adored by the world. Derek Taylor, sleeve notes for the Beatles For Sale album, 1964

The rise of the western crews may have shocked eastern fans, but it delighted newspaper editors across the country in the 1930s. The story fit in with a larger sports narrative that had fueled newspaper and newsreel sales since the rivalry between two boxers—a poor, part-Cherokee Coloradoan named Jack Dempsey and an easterner and ex-Marine named Gene Tunney—had riveted the nation’s attention in the 1920s. The East versus West rivalry carried over to football with the annual East-West Shrine Game and added interest every January to the Rose Bowl—then the nearest thing to a national collegiate football championship. And it was about to have additional life breathed into it when an oddly put together but spirited, rough-and-tumble racehorse named Seabiscuit would appear on the western horizon to challenge and defeat the racing establishment’s darling, the king of the eastern tracks, War Admiral.

Twist and wring out the budget, work extra hours, sell something, or have a garage sale, but quickly get your $1,000. Most of you should hit this step in less than a month. If it looks as though it is going to take longer, do something radical. Deliver pizzas, work part-time, or sell something else. Get crazy. You are way too close to the edge of falling over a major money cliff here. Remember, if the Joneses (all the broke people) think you are cool, you are heading the wrong way. If they think you are crazy, you are probably on track.

The customer is also at the center of how we analyze and manage performance metrics. Our emphasis is on what we call controllable input metrics, rather than output metrics. Controllable input metrics (e.g., reducing internal costs so you can affordably lower product prices, adding new items for sale on the website, or reducing standard delivery time) measure the set of activities that, if done well, will yield the desired results, or output metrics (such as monthly revenue and stock price). We detail these metrics as well as how to discover and track them in chapter six.

After a series of promotions—store manager at twenty-two, regional manager at twenty-four, director at twenty-seven—I was a fast-track career man, a personage of sorts. If I worked really hard, and if everything happened exactly like it was supposed to, then I could be a vice president by thirty-two, a senior vice president by thirty-five or forty, and a C-level executive—CFO, COO, CEO—by forty-five or fifty, followed of course by the golden parachute. I’d have it made then! I’d just have to be miserable for a few more years, to drudge through the corporate politics and bureaucracy I knew so well. Just keep climbing and don't look down. Misery, of course, encourages others to pull up a chair and stay a while. And so, five years ago, I convinced my best friend Ryan to join me on the ladder, even showed him the first rung. The ascent is exhilarating to rookies. They see limitless potential and endless possibilities, allured by the promise of bigger paychecks and sophisticated titles. What’s not to like? He too climbed the ladder, maneuvering each step with lapidary precision, becoming one of the top salespeople—and later, top sales managers—in the entire company.10 And now here we are, submerged in fluorescent light, young and ostensibly successful. A few years ago, a mentor of mine, a successful businessman named Karl, said to me, “You shouldn’t ask a man who earns twenty thousand dollars a year how to make a hundred thousand.” Perhaps this apothegm holds true for discontented men and happiness, as well. All these guys I emulate—the men I most want to be like, the VPs and executives—aren’t happy. In fact, they’re miserable.  Don’t get me wrong, they aren’t bad people, but their careers have changed them, altered them physically and emotionally: they explode with anger over insignificant inconveniences; they are overweight and out of shape; they scowl with furrowed brows and complain constantly as if the world is conspiring against them, or they feign sham optimism which fools no one; they are on their second or third or fourth(!) marriages; and they almost all seem lonely. Utterly alone in a sea of yes-men and women. Don’t even get me started on their health issues.  I’m talking serious health issues: obesity, gout, cancer, heart attacks, high blood pressure, you name it. These guys are plagued with every ailment associated with stress and anxiety. Some even wear it as a morbid badge of honor, as if it’s noble or courageous or something. A coworker, a good friend of mine on a similar trajectory, recently had his first heart attack—at age thirty.  But I’m the exception, right?

You will promote harmony in your words and actions. You will not compete with other leaders or compare to them. You will work together with others to make meaningful changes. You will not measure success in numbers: dollars, followers, ranks, sales, reviews, Facebook likes. Rather, you will measure by people helped, connections made, and moments savoured. You will help people accept themselves by being real with them. You will not show up on the pulpit for attention or approval. You will show up because you have something important to say. You will build tribes instead of cults. You will see your followers as equals. You will learn with them, and they will trust you. And there is nothing like the trust of people who resonate with your most authentic, vulnerable self to push you, every day, to do your best. It will hold you to a higher standard of behaviour. As a self-aware leader, you can be honest. This is the missing element in so many ineffective and addictive doctrines. You can tell people the things that are true but hard to hear. Not everyone will be brave enough to sidestep idealism, but those who do will appreciate your honesty. If you do not describe the darkness and the light, the voyager who has followed in your footsteps will believe he is lost. He will blame himself or blame you for teaching him lies. By being honest about what the journey looks like—failures, warts, and all—your teachings will become sources of consolation rather than frustration. As that voyager travels down the crooked, lonely paths within him, he may find a dark, terrifying cave, but if you mentioned it, he will feel elated. Yes, he will think, it looks horrifying, but at least I’m on track if I’ve found this awful thing. Your honesty may be bitter medicine, but when it digests, it’ll provide such potent healing that its taste will become a distant memory.

The thing I really like about Jase is that he’s as obsessed with ducks as I am. I rarely took my boys hunting with me when they were very young. In fact, I never took them when I was still an outlaw. “Not this time, boys, we might be running from the game warden,” I’d tell them. But after I repented and came to Jesus Christ, I started taking my sons hunting with me, beginning with Alan. Before we moved to where we live now, it was a pretty long haul from town to the Ouachita River bottoms. Alan got carsick nearly every time I took him hunting, but he didn’t think I knew. We stopped at the same gas station every time, and he’d walk around back and lose his breakfast before he climbed back into the truck. I was proud of him for never complaining. I took Jase hunting for the first time when he was five. He was shooting Pa’s heavy Belgium-made Browning twelve-gauge shotgun, which he could barely even hold up. It kicked like a mule! The first time Jase shot the gun, it kicked him to the back of the blind and flipped him over a bench. “Did I get him?” Jase asked. I knew right then that I had another hunter in the family, and Jase is still the most skilled hunter of all my boys. I trained Jase to take over the company by teaching him the nuances of duck calls and fowl hunting, and he is still the person in charge of making sure every duck call sounds like a duck. Not only did Jase design the first gadwall drake call to hit the market, he also invented the first triple-reed duck caller. Jase and I live to hunt ducks. We track ducks during the season through a nationwide network of hunters, asking how many ducks are in their areas and what movements are expected. Then we check conditions of wind and weather fronts that might influence duck movement. We talk it all over during the day and again each morning, before the day’s hunt, as we prepare to leave for the blind. When Kay and I began to ponder becoming less active in the Duck Commander business, we offered its management to Jase, who had been most deeply involved in the company. But he had no desire to get into management. Jase likes building duck calls and doesn’t really enjoy the business aspects of the company, like making sales calls or dealing with clients and sponsors. Like me, Jase is most comfortable when he’s in a duck blind and doesn’t care for the details that come with running a company. Jase only wants to build duck calls, shoot ducks, and spend time with his family (he and his wife, Missy, have three kids).

How exactly the debt should be funded was to be the most inflammatory political issue. During the Revolution, many affluent citizens had invested in bonds, and many war veterans had been paid with IOUs that then plummeted in price under the confederation. In many cases, these upright patriots, either needing cash or convinced they would never be repaid, had sold their securities to speculators for as little as fifteen cents on the dollar. Under the influence of his funding scheme, with government repayment guaranteed, Hamilton expected these bonds to soar from their depressed levels and regain their full face value. This pleasing prospect, however, presented a political quandary. If the bonds appreciated, should speculators pocket the windfall? Or should the money go to the original holders—many of them brave soldiers—who had sold their depressed government paper years earlier? The answer to this perplexing question, Hamilton knew, would define the future character of American capital markets. Doubtless taking a deep breath, he wrote that “after the most mature reflection” about whether to reward original holders and punish current speculators, he had decided against this approach as “ruinous to public credit.”25 The problem was partly that such “discrimination” in favor of former debt holders was unworkable. The government would have to track them down, ascertain their sale prices, then trace all intermediate investors who had held the debt before it was bought by the current owners—an administrative nightmare. Hamilton could have left it at that, ducking the political issue and taking refuge in technical jargon. Instead, he shifted the terms of the debate. He said that the first holders were not simply noble victims, nor were the current buyers simply predatory speculators. The original investors had gotten cash when they wanted it and had shown little faith in the country’s future. Speculators, meanwhile, had hazarded their money and should be rewarded for the risk. In this manner, Hamilton stole the moral high ground from opponents and established the legal and moral basis for securities trading in America: the notion that securities are freely transferable and that buyers assume all rights to profit or loss in transactions. The knowledge that government could not interfere retroactively with a financial transaction was so vital, Hamilton thought, as to outweigh any short-term expediency. To establish the concept of the “security of transfer,” Hamilton was willing, if necessary, to reward mercenary scoundrels and penalize patriotic citizens. With this huge gamble, Hamilton laid the foundations for America’s future financial preeminence.

If You Only Track Five Metrics… Track as many of these as you can in your sales force automation system’s dashboards: New leads created per month (also, from what source). Conversion rate of leads to opportunities. Number of, and pipeline dollar value of, qualified opportunities created per month. This is the most important leading indicator of revenue! Conversion rates of opportunities to closed deals. Booked revenues in three categories: New Business, Add-On Business, Renewal Business.

Do billboard salesmen record their sales on charts? If so, who's at the top of the billboard charts for billboard sales?

most terminations are due to poor hiring processes. It is difficult to correct a hire when the person really doesn’t fit the position. Sometimes we think that all a failing person needs is more training, but the majority of failure is not due to a lack of training. If you start with a “meatball” and train it, all you end up with is a trained “meatball.” Motivated people, suited to the task, will self-train if that is what they need to succeed. Training is certainly necessary, but don’t rely on it to correct a poor hire. In the big picture, salespeople fail because they don’t set achievable goals, they can’t handle failure and are frustrated by it, or they forget that their purpose is to serve the customer. These are the traits you want to qualify in the hiring process, in addition to their motivation level. One way to identify whether an applicant has these traits is to look at the person’s record of past performance, his or her track record of success.

Are we expanding our sales force appropriately to match needed sales growth and market penetration?   2. Are our reps properly trained, and what is the lag time between training and an effective rep?   3. Is our compensation package and awards program sufficient to attract and retain high performers?   4. Is our field sales forecasting system functioning properly to anticipate negative trends?   5. Can we continue to leverage the sales expense line without damaging sales?   6. Is our expense budget tracking system effective?   7. Are we accurately monitoring sales force morale?   8. Is our pay schedule competitive?

I’d be hard-pressed to find a better start to a brand story than the one that chronicles the birth of “the people’s car,” the Tata Nano. The story goes that Ratan Tata, chairman of the well-respected Tata Group, was travelling along in the pouring rain behind a family who was precariously perched on a scooter weaving in and out of traffic on the slick wet roads of Bangalore. Tata thought that surely this was a problem he and his company could solve. He wanted to bring safe, affordable transport to the poor—to design, build, and sell a family car that could replace the scooter for a price that was less than $2,500. It was a business idea born from a high ideal and coming from a man with a track record in the industry, someone with the capability to innovate, design, and produce a high-quality product. People were captivated by the idea of what would be the world’s cheapest car. The media and the world watched to see how delivering on this seemingly impossible promise might pan out. Ratan Tata did deliver on his promise when he unveiled the Nano at the New Delhi Auto Expo in 2009, six years after having the idea. The hype around the new “people’s car” and the media attention it received meant that any mistakes were very public (several production challenges and safety problems were reported along the way). And while the general public seemed to be behind the idea of a new and fun Indian-led innovation, the number of Facebook likes (almost 4 million to date) didn’t convert to actual sales. It seemed that while Tata Motors was telling a story about affordability and innovating with frugal engineering (perhaps “lean engineering” might have worked better for them), the story prospective customers were hearing was one about a car that was cheap. The positioning of the car was at odds with the buying public’s perception of it. In a country where a car is an aspirational purchase, the Nano became symbolic of the car to buy if you couldn’t afford anything else. Since its launch in 2009, just over 200,000 Nanos have sold. The factory has the capacity to produce 21,000 cars a month. It turns out that the modest numbers of people buying the Nano are not the scooter drivers but middle-class Indians who are looking for a second car, or a car for their parents or children. The car that was billed as a “game changer” hasn’t lived up to the hype in the hearts of the people who were expected to line up and buy it in the tens of thousands. Despite winning design and innovation awards, the Nano’s reputation amongst consumers—and the story they have come to believe—has been the thing that’s held it back.

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With extremely rare exception, the best sales managers we’ve encountered are unconsciously competent scientists. They hold formal meetings with formal agendas on formal schedules. They set rigorous expectations for their salespeople and track progress against those goals with equal rigor. They manage by analysis rather than anecdote and by measurement rather than gut. They are continuous-improvement experts with action plans galore. While their lower-performing peers try to manage with the same artistic flair that served them well as salespeople, high-performing managers adopt a more scientific approach to management that enables them to get consistently higher performance from their team. Salespeople

Had Ma held a strengths perspective, he would have stuck to what he knew best: teaching English. After all, Ma had never written a line of code or made even a single sale to a customer before deciding to launch a commercial Internet venture. But Ma derived his enthusiasm from the belief that if he failed, he would have learned from the experience.

What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, "In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!"... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too.

After they left, Emma returned to her Jasper-burger consumption with gusto. She’d asked Lisa once to find out the recipe for their seasoning mix, but Kevin wouldn’t give it up. Plus, as Lisa had pointed out, it wouldn’t do Emma any good to have it since she couldn’t cook worth a damn, anyway. “So about what I said before,” Sean said after he’d wolfed down his food, “about not wanting them to know we’ve had sex. It’s not that I’m trying to hide it, I just…” “Don’t want them to know.” “Yeah.” “That makes sense.” His face brightened. “Really?” “No.” “Damn.” He’d finished his beer, so he took a swig off the glass of water she’d requested with her meal. “Under normal circumstances, I’d want everybody to know we’re sleeping together. Trust me. I’d put a sign on my front lawn.” “But these aren’t normal circumstances.” “Not even in the ballpark. I have this bet with my brothers I’d last the whole month and I don’t want to listen to them gloat.” Of course he’d have a bet with his brothers. Such a guy thing to do. “But it’s more about the women.” “The women?” “In my family, I mean. Aunt Mary, especially. They might start thinking it’s more than it is. Getting ideas about us, if you know what I mean.” Emma ate her last French fry and pushed her plate away. “So we have to pretend we’re madly in love and engaged…while pretending we’re not having sex.” “Told you it complicates things.” “I’m going to need a color-coded chart to keep track of who thinks what.” He grinned and pulled his Sharpie out of his pocket. “I could make Sticky notes.” The man loved sticky notes. He stuck them on everything. A note on the front of the microwave complaining about the disappearance of the last bag of salt-and-vinegar chips. (Emma had discovered during a particularly rough self-pity party that any chips will do, even if they burn your tongue.) A note on the back of the toilet lid telling her she used girlie toilet paper, whatever that meant. He liked leaving them on the bathroom mirror, too. Stop cleaning my sneakers. I’m trying to break them in. Her personal favorite was If you buy that cheap beer because it’s on sale again, I’ll piss in your mulch pile. But sometimes they were sweet. Thank you for doing my laundry. And…You make really good grilled cheese sandwiches. That one had almost made her cry.

CRM Keeping track of conversations, agreements, deals and tasks can be done in a Customer Relationship Manager such as HighriseHQ. The free plan of this app, again by 37 signals, allows you to track up to 250 clients and build a file on your interactions with them over time. This is a great tool to use when calling a range of prospects and keen to record the interested parties. Alternatives are Salesforce, FatFreeCRM, Microsoft Dynamics, Zoho CRM and many more. Even an Excel spreadsheet can get you started, but a nice interface and interconnectivity between deals, projects and contacts is extremely useful.

Professor Craig Franklin of the University of Queensland mounted a crocodile research partnership with Steve. The idea was to fasten transmitters and data loggers on crocs to record their activity in their natural environment. But in order to place the transmitters, you had to catch the crocs first, and that’s where Steve’s expertise came in. Steve never felt more content than when he was with his family in the bush. “There’s nothing more valuable than human life, and this research will help protect both crocs and people,” he told us. The bush was where Steve felt most at home. It was where he was at his best. On that one trip, he caught thirty-three crocs in fourteen days. He wanted to do more. “I’d really like to have the capability of doing research on the ocean as well as in the rivers,” he told me. “I could do so much more for crocodiles and sharks if I had a purpose-built research vessel.” I could see where he was heading. I was not a big fan of boats. “I’m going to contact a company in Western Australia, in Perth,” he said. “I’m going to work on a custom-built research vessel.” As the wheels turned in his mind, he became more and more excited. “The sky’s the limit, mate,” he said. “We could help tiger sharks and learn why crocs go out to sea. There is no reason why we couldn’t help whales, too.” “Tell me how we can help whales,” I said, expecting to hear about a research project that he and Craig had in mind. “It will be great,” he said. “We’ll build a boat with an icebreaking hull. We’ll weld a can opener to the front, and join Sea Shepherd in Antarctica to stop those whaling boats in their tracks.” When we got back from our first trip to Cape York Peninsula with Craig Franklin, Steve immediately began drawing up plans for his boat. He wanted to make it as comfortable as possible. As he envisioned it, the boat would be somewhere between a hard-core scientific research vessel and a luxury cruiser. He designed three berths, a plasma screen television for the kids, and air-conditioned comfort below deck. He placed a big marlin board off the back, for Jet Skis, shark cages, or hauling out huge crocs. One feature that he was really adamant about was a helicopter pad. He designed the craft so that the helicopter could land on the top. Steve’s design plans went back and forth to Perth for months. “I want this boat’s primary function to be crocodile research and rescue work,” Steve said. “So I’m going to name her Croc One.” “Why don’t we call it For Sale instead?” I suggested. I’m not sure Steve saw the humor in that. Croc One was his baby. But for some reason, I felt tremendous trepidation about this boat. I attributed my feelings of concern to Bindi and Robert. Anytime you have kids on a boat, the rules change--no playing hide-and-seek, no walking on deck without a life jacket on. It made me uncomfortable to think about being two hundred miles out at sea with two young kids. We had had so many wild adventures together as a family that, ultimately, I had to trust Steve. But my support for Croc One was always, deep down, halfhearted at best. I couldn’t shake my feeling of foreboding about it.

By 2009, more than half of all offenders in the U.S. subject to GPS tracking were sex offenders. And sales of GPS monitors were on the rise, amounting to a third of all monitoring systems in use, with more added each year.

There have been several points in my life—among them, just before I was fired from TrueSAN and just before I escaped the U.S. to avoid taking an Uzi into McDonald’s—at which I saw my future as another fat man in a midlife-crisis BMW. I simply looked at those who were 15–20 years ahead of me on the same track, whether a director of sales or an entrepreneur in the same industry, and it scared the hell out of me.

Since it played no sound, the fire brigade band provided the backing track. When D saw Neil Armstrong take his first step on the moon, he thought that anything was possible—all it took was the right attitude and the right outfit. So, the next day, after approaching the hardware store for the thirty-ninth time, he stepped inside it, in the most polished shoes the city had ever seen, and offered his Kramp products to the person in charge. Nails, saws, hammers, handles, and door viewers. He didn’t close a sale, but he was told to come back the following week. D treated himself to a coffee and jotted down on the napkin: “Every life has its own moon landing.

There are many different Sponsor Programs available including several that give you a competition-free exclusive position. Sponsors are needed for each hour for the phone banks; for the Interview Area, where guests are interviewed by celebrity hosts; for table banners; and much more. There are even a few 1 and 2 minute Video Presentation Opportunities (company exposure) available. In all cases, representatives of your firm come on the show for you, your people, and your products. We will also assist you every step of the way with your employee fundraising event or other promotion, to raise the funds for your sponsorship. There really is no good reason not to participate. As a sponsor, you'll be showing your concern for the community, in connection with a situation that, at one time or another, will affect over 35% of all families! Arthritis is one of the most common, frustrating, debilitating diseases. It is understandably of great concern to a great many people. Also, the Arthritis Foundation has an excellent track record in terms of appropriate use of funds for research and education (rather than organizational overhead). We believe that real cures for arthritis are just around the corner; you can help get us there! With our Telethon on Channel 10, we will benefit from their superior production capability, involvement of their popular celebrities, and advance promotional opportunities. Our Telethon will be on for several hours immediately before and again immediately after an NBA Basketball Game, which we believe will increase our viewership. And, of course, we're mixing our live, local show with a “feed” from the National Telethon, featuring major Hollywood entertainers. Everything points to our highest, most responsive viewership ever! You'll be in good company, too, with local and national sponsors like: Thrifty, Sears, Allstate, Greyhound, Prudential, and Procter & Gamble. To summarize, you have an opportunity to … Help a good, worthy cause Gain valuable TV exposure and publicity Get all the benefits with little or no money out of your present budget — we'll work with your employees to raise the funds! Possibly have exclusive position, if you act quickly Have complete, step-by-step assistance from our staff Why not give me a call; let's arrange a meeting where I can personally explain the different “standard opportunities” available and then “brainstorm” with you about the best way for your business to participate. There's no obligation, of course, and certainly no pressure, but, together, we just may figure out the perfect situation for your business. Thank you for you consideration, Joel L. Beck Telethon Chairman for the Arthritis Foundation JLB/va _______ Letter reprinted with permission of Dan Kennedy (writer) and Joel Beck, former telethon chairman, Arizona.

Eventually my father bought a vacation house for us in Port Saint Lucie, Florida. My dad's friend had died, so my father bought the house from his widow. We would go down there once a year, and my father believed that he had bought a good investment property. Twelve years later he would sell it at a loss. Almost immediately after the sale, Club Med built a resort there near where the New York Mets would set up their spring training camp soon after. I've tracked articles since then about how Port Saint Lucie has had the fastest growing home prices in the country. When I told my friends at Rye Country Day that we had bought a second home in Florida, they were unimpressed because it was not Palm Beach. When I told my friends in Tarrytown that we had bought a house in Florida, they were sad and asked me when my family was moving. Gosh, poor people can be really dumb sometimes.

This tracking exercise changed my awareness of how I related to my money. It worked so well, in fact, that I’ve used it many times to change other behaviors. Tracking is my go-to transformation model for everything that ails me. Over the years I’ve tracked what I eat and drink, how much I exercise, how much time I spend improving a skill, my number of sales calls, even the improvement of my relationships with family, friends, or my spouse. The results have been no less profound than my money-tracking wake-up call. In buying this book, you’re basically paying

Those who are attracted to Dole’s vision of life in Russell, Kansas, need to spend a little time here. It turns out there’s a reason ambitious people like Dole have been fleeing the place in droves: while its mythical counterpart grows in stature, the actual Russell has been slowly withering. A bleak local economic history could be written from inside any store on Main Street. For example, the biggest and oldest store—a department store called Bankers, for which Dole modeled clothes—opened in 1881, ten years after Russell was founded, beside the new tracks laid by the Union Pacific Railroad. It prospered through the oil boom of the 1920s and the farming boom of the 1940s, reaching its apogee in the 1950s, when it stocked three full floors of dry goods. Since then the store’s business has gradually waned so that it now occupies barely one floor, some of which is given over to the sale of Bob Dole paraphernalia. Where once there were gardening tools there are now rows of Dole buttons, stickers, T-shirts, and caps. The oldest family-owned business in Kansas will probably soon close for lack of business and of a family member willing to live in Russell. “I’d manage the place,” says one of the heirs, who lives in Kansas City, “but only if you put it on a truck and moved it to another town.

Angelina wanted to start them off with a soup, one that would contrast nicely with the veal. She decided on her Mint Sweet Potato Bisque, a wonderful pureed soup, slightly thickened with rice, accented with golden raisins, brightened by fresh mint. And dessert called for pie. This was the first time she was having Johnny and Jerry to the table, and in Jerry's case it was almost a sales pitch, so everything had to be great. She jotted "Pears, black cherries, whole allspice, airplane bottle of Old Overholt Rye" down on her shopping list. The pie would bring it across the finish line. Tracking down fresh mint and black cherries proved problematic. After four stops and no luck, she ended up taking the bus all the way to the Reading Terminal Market. Compromising on dried mint and canned cherries was out of the question. It worked out well enough in the end because she found what she was looking for and even managed to duck into the Spice Terminal and score whole allspice for the pie, some Spanish saffron (because it was on sale), cardamom pods (impossible to find anywhere else), and mace blades (because she'd never tried them before).

The Bradford Exchange—a knockoff of [Joseph] Segel’s [Franklin Mint] business—created a murky secondary market for its collector plates, complete with advertisements featuring its “brokers” hovering over computers, tracking plate prices. To underscore the idea of these mass-produced tchotchkes as upmarket, sophisticated investments, the company deployed some of its most aggressive ads (which later led to lawsuits) in magazines like Kiplinger’s Personal Finance and Architectural Digest. A 1986 sales pitch offered “The Sound of Music,” the first plate in a new series from the Edwin M. Knowles China Company, at a price of $19.50. Yet the ad copy didn’t emphasize the plate itself. Rather, bold type introduced two so-called facts: “Fact: ‘Scarlett,’ the 1976 first issue in Edwin M. Knowles’ landmark series of collector’s plates inspired by the classic film Gone With the Wind, cost $21.60 when it was issued. It recently traded at $245.00—an increase of 1,040% in just seven years.” And “Fact: ‘The Sound of Music,’ the first issue in Knowles’ The Sound of Music series, inspired by the classic film of the same name, is now available for $19.50.” Later the ad advised that “it’s likely to increase in value.” Currently, those plates can be had on eBay for less than $5 each. In 1993 U.S. direct mail sales of collectibles totaled $1.7 billion

As we thought about what would make us both better and different, two core ideas greatly influenced our thinking: First, technical founders are the best people to run technology companies. All of the long-lasting technology companies that we admired—Hewlett-Packard, Intel, Amazon, Apple, Google, Facebook—had been run by their founders. More specifically, the innovator was running the company. Second, it was incredibly difficult for technical founders to learn to become CEOs while building their companies. I was a testament to that. But, most venture capital firms were better designed to replace the founder than to help the founder grow and succeed. Marc and I thought that if we created a firm specifically designed to help technical founders run their own companies, we could develop a reputation and a brand that might vault us into the top tier of venture capital firms despite having no track record. We identified two key deficits that a founder CEO had when compared with a professional CEO: 1. The CEO skill set Managing executives, organizational design, running sales organizations and the like were all important skills that technical founders lacked. 2. The CEO network Professional CEOs knew lots of executives, potential customers and partners, people in the press, investors, and other important business connections. Technical founders, on the other hand, knew some good engineers and how to program.

One of the commonalities that I observe among top salespeople and fanatical prospectors across all market segments—inside and outside—is manual tracking of activity.

In many organizations, your ability to grow in your career will hit a ceiling unless you start managing people. All C-level executives lead teams. If your ambitions are to be a CEO or VP someday, you’re going to need to move on to the management track. There are also jobs where, beyond a certain skill level, the only path for growth is learning how to manage and coordinate the work of more and more people—for example, in customer support or retail sales

MILF Token: What Is It and What Are the Prospects? Why MILF symbols? Whoever had actually the intense suggestion of producing a MILF token has actually located a cutting-edge means of touching into 2 distinctive yet similarly eye-catching streams. On the one hand, here's a fresh cryptocurrency including distinctively collectible characters, with evidence of possession saved in a blockchain. On the various other hand, when it concerns those characters, it likewise ventures a fixation among several songs in the very early 21st-century: fully grown, sexually knowledgeable ladies looking for daring times with their suitors. Any kind of speculator wanting to explore the idea behind these extravagant as well as attractive characters can conveniently acquaint themselves with a few of the very best sites concentrating on dating MILFs. These systems provide an algorithm-based solution, where brand-new consumers can surely join, as well as the details offered throughout this enrollment procedure - inspirations, kind of MILF they are brought in to, and so on. - can surely be as compared to the information they currently carry submit. This way, the liaison can surely be easily organized without the individual enquiring also needing to make up a candid message. The computer system software application will certainly give a shortlist of ideal dating prospects. Comparable character-driven symbols MILF symbols are top on from formerly prominent characters that have actually gripped the focus of crypto investors, such as CryptoPunks. These were a collection of 10,000 characters, each distinct, that exposed evidence of possession on the Ethereum blockchain. MILF symbols operate similarly. Due to the fact that no 2 characters are alike, each token can surely ended up being the authorities residential building of a solitary proprietor on this blockchain. Those 10,000 CryptoPunk symbols were quickly purchased, immediately providing the specific characters boosted worth. The presumption is that the MILF symbols will certainly go similarly, so any individual wanting to obtain their practical a certain MILF personality will certainly need to buy this through the market-place that's likewise installed in the Ethereum blockchain. Presently, the most affordable offered rate for MILF symbols is $0.00004078, standing for a 0.61% increase over the previous 24-hour. Shade coding Generally, these characters will certainly have actually a condition when they show up in the crypto markets. Where the CrytoPunks are worried, a blue history suggested that punk was except sale, neither exist energetic quotes. Punks that were offered offer for sale would certainly have actually a red history. Those with an energetic quote would certainly have actually a purple history. MILFs have actually built such a solid track record for desirability, their incorporation as

We are one of the most experienced homebuyers in Vegas, having purchased dozens of homes estimated at over a million dollars. We have a track record of making generous offers and believing in the story behind each home. In fact, we work hard to complete and close a sale as soon as possible, once the owner agrees to our offer.

The dark side of tracking a particular behavior is that we become driven by the number rather than the purpose behind it. If your success is measured by quarterly earnings, you will optimize sales, revenue, and accounting for quarterly earnings. If your success is measured by a lower number on the scale, you will optimize for a lower number on the scale, even if that means embracing crash diets, juice cleanses, and fat-loss pills. The human mind wants to “win” whatever game is being played.

Internationally benchmark - Quality and Regulatory systems Delwis Healthcare strives to meet the GOALS by specifically focusing on the basic fundamentals of Excellence - Innovation, Quality and Service. We believe that customer satisfaction, in terms of quality, delivery and after sales services, is our first and foremost responsibility. This objective is achieved by following Good Manufacturing Practices and Local & International Rules and Regulations applicable to our operations. Delwis Healthcare is awarded the ISO 9001:2015. With an outstanding track record for maintaining quality, we continue to operate as one of the India's top-notch Quality Control and Analytical Research Laboratories. Quality Control Delwis Healthcare focuses on Quality Control (QC) and Quality assurance (QA) as these are our strengths and the key differentiators. Strict adherence to cGMP norms as well as our efforts towards continuous improvement of our Product, Processes and the Skills of our work force enables us to improve our offerings to our customers and consumers on a regular basis. We have a modern and well-equipped Quality Control (QC) Laboratory, which ensures that our products are Pure, Safe and Effective and are released only after thorough analysis as per stringent specifications, methods and procedures developed according to international guidelines. Our QC department has all the necessary instruments for the Analysis of API, Finished Products, Packaging, and Related Materials used.

Marketing automation technology acts as both a web-capture platform and an emailing hub, while also tying directly into sales opportunities and tracking in your CRM.

THE MOTOR YACHT AUTHORITY. TRUSTED EXPERTS & TRIED AND TRUE SALES TACTICS. The team of expert brokers at 26 North Yachts has an excellent track record - selling yachts 23% faster than our competitors and for a higher percentage of the asking price. This saves owners money on operational costs and depreciation when it’s time to sell. Our team focuses on leveraging both tried-and-true sales tactics as well as modern digital strategies to quickly get your yacht in front of qualified buyers.

Here is what you need to know about your sales contracts written: 1. Number of units written 2. Total volume written 3. Gross income written The best practice is also to track how many of your contracts written were listings and how many were buyers.

To properly set goals for and track sales contracts closed, you need to know: 1. Number of units closed 2. Total volume closed 3. Gross income closed

Social Media Advertising - Different Options & Their Benefits How To Use Social Media Paid Ads Ideally? What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics. For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok! What Are The Most Popular Social Media Ads? Here is a brief rundown of the various social media ad options available. 1. Facebook Ads Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads. Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook. 2. Twitter Ads Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%. Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts. 3. LinkedIn Ads LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives. LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate. 4. Instagram Ads As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics. 5. YouTube Ads YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.

Tools for click-mapping We often use Crazy Egg, Hotjar, and Clicktale, and several A/B testing tools that include similar functionality. Alternatives include Fullstory, Inspectlet, Decibel Insight, Jaco, Lucky Orange, MouseStats, Ptengine, and userTrack.

Fortunately one of the managers from Morgan Stanley had prepared me for this onslaught, warning me that my bosses at First Boston would persist in trying to persuade me to stay. He had suggested that if I used the words “better opportunity,” they would back down. I was waiting for the right moment to try those words. When the sales manager again offered to whip out his personal checkbook, I finally said: “The offer from Morgan Stanley is a better opportunity.” He stopped in his tracks. Those two words—“better opportunity”—are Wall Street code for “more money than you can possibly pay me.

Tools for live chat Popular tools for live chat include Zendesk Chat, LiveChat, Drift, Freshdesk, Olark, LivePerson, HappyFox, SnapEngage, LiveAgent, Chatra, Intercom, tawk.to, Tidio, and Comm100. Some of them, like Intercom, allow you to track, help, and convert visitors across multiple browsing sessions.

Tools for tracking what people are saying about you The following tools can be useful for tracking mentions: Moz Fresh Web Explorer, Google Alerts, Talkwalker Alerts, Mention, Ninja Outreach, Twitter Search, BuzzSumo, and Facebook. Salesforce Marketing Cloud provides powerful tools for real-time analysis and monitoring of social media.

3. Ask yourself, “Will my target audience be smiling and nodding?” If you want a quick litmus test to determine whether or not you’re on the right track, ask yourself if a typical member of your target audience would immediately smile and nod when they hear your belief statement. If the answer is no, you have more work to do.

The Metaphor That Stuck In 1996, the Summer Olympic Games were held in my home city of Atlanta. As I watched athletes from all over the world perform in their respective events, I remember wondering what motivated them to compete at the highest levels. On the surface, it seemed logical to assume that these world-class athletes were driven by all the positive rewards that would go to the champion—fame, admiration, and of course, the gold medal. After training for most of their lives, who wouldn’t want to experience “the thrill of victory”? But as I watched the games unfold, it became obvious that while some athletes were motivated by positive rewards, many others were trying to avoid “the agony of defeat.” Rather than think about all the accolades that would come from success, some athletes were motivated to run even faster, and jump even higher, because they were trying to avoid an undesirable outcome. Carl Lewis, arguably one of the greatest track and field athletes of all time, and nine-time Olympic gold medalist, was an excellent example of this. After his last event in Atlanta, when he won the gold medal on his final attempt in the long jump, the sportscaster asked, “Mr. Lewis, what were you thinking about just before you jumped?” As it turned out, Carl Lewis wasn’t thinking about medals, money, or having his picture on a box of Wheaties. Instead, he said his primary motivation was that his family was in the stadium and he didn’t want to disappoint them by losing his final Olympic event.

Mark Allin and Richard Burton started Capstone, their book-publishing venture, with high hopes. False modesty aside, they knew they were excellent editors, with a great track record at two publishing giants. I could vouch for Mark Allin’s profit-making abilities, since he gave me the idea for writing The 80/20 Principle, my bestselling book. Richard and Mark envisaged Capstone as a star venture, the leader in a new category of ‘funky business books’. They convinced me that this idea was plausible and I became their financial backer. I reckoned that I had an ‘each-way bet’ - either their star business would materialise, or, at worst, they would pick a few great winners, making Capstone highly profitable. The business appeared to start well. They commissioned a stream of trendy books from interesting authors. The product looked great, with distinctive trendy designs. Mark and Richard were full of ideas and enthusiasm, confidently projecting sales that would give us good profits. The only thing was, the forecasts never materialised. Whenever we looked at the numbers we were constantly disappointed. I kept injecting cash, and it kept vanishing. To this day I don’t know why their books didn’t sell in quantities we could reasonably expect.The favoured explanation was the weakness of the sales force - inevitably, it was difficult to acquire distribution muscle from scratch. Maybe they just had bad luck in not commissioning any smash hits. Whatever the reason, Capstone was a financial black hole. I remember a rather difficult meeting at my home in Richmond some three years after the start. Richard and Mark asked for a further loan to commission new books. I had to say no. We had to face facts. Capstone was not a star; the category of ‘funky business books’ had not established itself. Capstone was a rather weak follower in the business-books arena. Capstone had none of the financial attributes of a star. If it looked like a dog, behaved like a dog and barked like a dog, it probably was a dog.

Axios In-House Newsletters Lights On from our revenue team . . . Cranes from Axios Local . . . Click Clack from our web-traffic guru . . . The Funnel from our head of growth . . . The TopLine from our sales warriors. • Those are just a few of the newsletters regularly published by Axios execs using Axios HQ—for their bosses, their teams and their colleagues across the company. Why it matters: This gives winners a forum for sharing best practices, encourages healthy competition among business units and gets rid of silos—everyone has visibility on what everyone’s up to. Between the lines: For the cofounders, these updates are an early-warning system for anyone’s activities that might be veering away from company goals. In one Sunday evening, we can be sure everyone’s on track and spot pockets that need our attention, encouragement or kudos. • And here’s our favorite part: When we have one-on-one meetings with our leaders, we’re already caught up. So we can use that time to talk through innovations, insights, bottlenecks, disruptions.

Simple Fast Funnels may be the new kid on the block when it comes to a complete bumper to bumper CRM system, but it’s a force to be reckoned with! Business owners are switching over right and left and I’m going to outline 10 of the best features of Simple Fast Funnels so you can see what all the buzz is about! Funnel builder: Simple Fast Funnels has easy intuitive software so you can build your own landing pages, funnels, websites, sales pages etc. No developer needed, everything included and simple to use Email Software: Instead of paying hundreds or thousands per month to send emails, this software does it for you! You can have your entire email list automated or send emails on the fly, whatever fits the bill for you, they’ve got you covered and it’s so easy to track your email results so you can modify and make improvements as you go. Online Membership Area: Now, for no additional fees that lot’s of CRM software likes to charge, you can build glorious membership areas for your clients. You can control timing on video releases, give access for certain time periods upset packages… whatever your business looks like, if you can dream it, you can build it in the membership area. Survey and quiz generator: Ramp up your lead capture game to grow your customer list! One of the best ways to get leads is to get your customers talking about themselves. Not only do people love to take surveys and quizzes, but it can help you gather information about your clients to serve them better and grow your sales! SMS Marketing Software: If you’re not messaging your customers, you’re missing out, and if you are messaging your customers you’re probably over paying. Amazing automated intuitive SMS marketing can make your life much easier and allow you to reach your customers in more ways. Being where your customers are more present is always good for business. Simple Fast Funnels helps you get the cheapest SMS rates around and it automatically integrates into the system for your unified messages. Appointment booking: Another expensive thing you used to have to pay for and try to get to work properly with your website AND look decent is also built right in. Now, without leaving Simple Fast Funnels, you’re able to capture the lead, follow up with the lead all over the place, engage with them, build trust, book appointments, schedule calls and even send them automated text reminders. E com Purchases: Directly on your website, you’ll be able to take payments. No more invoices sent from other platforms, everything buttoned up nice and clean. Unified messaging: From now on, whether a client emails, texts, calls etc, it all shows up in one place at your end. This might not seem like a big deal, but it’s a HUGE pain to have to follow customers about and keep track of conversations. Now you see all your communication with customers in a neat little area. Blogs: Blogs these days can really help your marketing efforts across the board, and of course your blogs will be a perfect fit in your simple fast funnel account. Analytics: Data tracking when you’re dealing with features on various platforms is a nightmare. If you capture a lead on a Word press landing page, send it an email software like Keep, mail chimp or whatever, send them to a new website to schedule calls and another to make purchases… How could you possibly expect to get good customer data? Hosting all of your “business” in one location makes tracking flawless. The more customers you have the more data you need to be efficient. Cheers to making it easy. All that software and that’s just the top 10, guys there’s more. Simplefastfunnels.com also lets you have a 2 week free trial. Don’t take anyone word for anything. Go try it for yourself.

CRM (Customer Relationship Management) is a marketing strategy that focuses on managing interactions and relationships with customers. CRM enables businesses to improve customer satisfaction, loyalty, and retention by providing personalized experiences that meet their needs. CRM is an essential aspect of modern marketing as it enables businesses to understand their customers' behavior, preferences, and needs and develop targeted marketing campaigns that resonate with them. In Go High Level, CRM (Customer Relationship Management) is a core component of the platform. The CRM functionality in Go High Level enables businesses to manage their customer interactions and relationships more effectively, improving customer satisfaction, loyalty, and retention. The CRM functionality in Go High Level includes a range of features and tools designed to help businesses automate and streamline their customer-facing processes, as well as provide them with insights into their customers' behavior, preferences, and needs. In essence, CRM is a set of practices, technologies, and strategies that businesses use to manage their customer interactions and relationships. The goal of CRM is to build stronger, more meaningful relationships with customers by providing them with personalized experiences and tailored solutions. CRM in marketing can be divided into three main categories: operational CRM, analytical CRM, and collaborative CRM. Operational CRM focuses on automating and streamlining customer-facing processes, such as sales, marketing, and customer service. This type of CRM is designed to improve efficiency and productivity by automating repetitive tasks and providing a centralized database of customer information. Operational CRM includes features such as sales pipeline management, lead nurturing, and customer service management. Analytical CRM focuses on analyzing customer data to gain insights into their behavior, preferences, and needs. This type of CRM enables businesses to make data-driven decisions by providing them with a better understanding of their customers' needs and preferences. Analytical CRM includes features such as customer segmentation, data mining, and predictive analytics. Collaborative CRM focuses on enabling businesses to collaborate and share customer information across different departments and functions. This type of CRM helps to break down silos within organizations and improve communication and collaboration between different teams. Collaborative CRM includes features such as customer feedback management, social media monitoring, and knowledge management. CRM is important for marketing because it enables businesses to build stronger, more meaningful relationships with customers. By understanding their customers' behavior, preferences, and needs, businesses can develop targeted marketing campaigns that resonate with them. This results in higher customer satisfaction, loyalty, and retention. CRM can also help businesses to improve their sales and marketing processes by providing them with better visibility into their sales pipeline and enabling them to track and analyze their marketing campaigns' effectiveness. This enables businesses to make data-driven decisions to improve their sales and marketing strategies, resulting in increased revenue and growth. Another benefit of CRM in marketing is that it enables businesses to personalize their marketing campaigns. Personalization is essential in modern marketing as it enables businesses to tailor their marketing messages and solutions to meet their customers' specific needs and preferences. This results in higher engagement and conversion rates, as customers are more likely to respond to marketing messages that resonate with them. Lead Generation: Go High Level provides businesses with a range of tools to generate leads, including customizable landing pages, web forms, and social media integrations.

When it comes to choosing a customer relationship management (CRM) tool, businesses have plenty of options to choose from. Two of the most popular options are Go High Level and Active Campaign. While both tools offer similar features and benefits, there are some key differences that may make one a better fit for your business than the other. Go High Level: Overview and Features Go High Level is an all-in-one sales and marketing platform designed specifically for businesses that want to streamline their customer management processes. The platform offers a wide range of features, including: 1. Sales Automation: Go High Level offers a range of sales automation features, including lead capture forms, appointment scheduling, and automated follow-up emails. 2. Marketing Automation: The platform also offers a range of marketing automation tools, including email marketing campaigns, SMS marketing, and social media marketing. 3. CRM: Go High Level provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. Analytics: The platform also offers detailed analytics and reporting tools, allowing businesses to track the success of their sales and marketing efforts. Active Campaign: Overview and Features Active Campaign is another popular CRM tool that offers a wide range of features and benefits. Some of the key features of Active Campaign include: 1. Email Marketing: Active Campaign is primarily known for its email marketing capabilities, offering a range of tools for creating and managing email campaigns. 2. Marketing Automation: The platform also offers marketing automation tools, including lead capture forms, automated emails, and CRM integration. 3. CRM: Active Campaign provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. E-commerce: Active Campaign offers e-commerce integrations that allow businesses to track customer behavior and make personalized product recommendations. Go High Level vs. Active Campaign: Comparison While both Go High Level and Active Campaign offer similar features and benefits, there are some key differences between the two platforms that businesses should be aware of. 1. Sales and Marketing Automation: While both platforms offer sales and marketing automation features, Go High Level offers a more comprehensive set of tools. This includes appointment scheduling, SMS marketing, and social media marketing. Active Campaign is primarily focused on email marketing, although it does offer some automation features. 2. Ease of Use: Both Go High Level and Active Campaign are user-friendly platforms, but Go High Level is known for its simplicity and ease of use. This makes it a good choice for businesses that are new to CRM tools and want to get up and running quickly. 3. Pricing: Pricing is an important consideration when choosing a CRM tool, both Go High Level and Active Campaign offer competitive pricing. However, Go High Level offers more flexible pricing options, including a pay-as-you-go plan that allows businesses to only pay for the features they need. 4. E-commerce Integration: While both platforms offer e-commerce integrations, Active Campaign is known for its strong e-commerce capabilities. This includes features like abandoned cart tracking, product recommendations, and personalized product recommendations based on customer behavior. 5. Customization: Go High Level offers more customization options than Active Campaign. This includes the ability to create custom workflows and integrations with third-party apps. Which One to Choose? Choosing between Go High Level and Active If you're looking for a simple and easy-to-use platform with a comprehensive set of sales and marketing automation features, Go High Level may be the right choice for you.

Me, I’m always looking ahead, seeing all the possible twists and turns and pitfalls that lie down the road.  Guess that’s what comes of being captain of the chess team, not the track team.

Keepa is a Chrome extension that tracks sales rank and price history.

There is no fast track route to success. The process for each individual is different, requires hard work, dedication and a personal commitment which starts with understanding yourself better than anyone else.

Lots of artists wonder how to get a record deal, as though everything is easy street after that one hurdle is cleared. The fact of the matter is that if you need a record deal, you won’t get one—at least not anymore. Today, being a talented singer, a great songwriter, or an innovative composer just isn’t enough to land a major label deal. Today’s labels are looking for safe bets with proven track records of ticket sales. In fact, most of the great artists from the past that we love probably would not have gotten record deals in today’s market. It’s important to understand this because many assume that record deals are just awarded to the most talented individuals. The modern-day record industry excels at expanding upon existing commercial success, but it’s no longer interested in nor deft at scooping up raw, unknown talent and sculpting superstars.

The book, All I Really Need to Know I Learned in Kindergarten, was written in 1986 by a minister, Robert Fulghum, and it’s full of simple-sounding life advice, like “share everything,” “play fair,” and “clean up after your own mess.” Chen believes that these skills—the elementary, pre-literate skills of treating other people well, acting ethically, and behaving in prosocial ways, all of which I consider “analog ethics”—are badly needed for an age in which our value will come from our ability to relate to other people. He writes: While I know that we’ll need to layer on top of that foundation a set of practical and technical know-how, I agree with [Fulghum] that a foundation rich in EQ [emotional quotient] and compassion and imagination and creativity is the perfect springboard to prepare people—the doctors with the best bedside manner, the sales reps solving my actual problems, crisis counselors who really understand when we’re in crisis—for a machine-learning powered future in which humans and algorithms are better together. Research has indicated that teaching analog ethics can be effective. One 2015 study that tracked children from kindergarten through young adulthood found that people who had developed strong prosocial, noncognitive skills—traits like positivity, empathy, and regulating one’s own emotions—were more likely to be successful as adults. Another study in 2017 found that kids who participated in “social-emotional” learning programs were more likely to graduate from college, were arrested

What’s Slipping Under Your Radar? Word Count: 1096 Summary: Ben, a high-level leader in a multi-national firm, recently confessed that he felt like a bad father. That weekend he had messed up his Saturday daddy duties. When he took his son to soccer practice, Ben stayed for a while to support him. In the process, though, he forgot to take his daughter to her piano lesson. By the time they got to the piano teacher’s house, the next student was already playing. This extremely successful businessman felt like a failure. Keywords: Dr. Karen Otazo, Global Executive Coaching, Leadership Article Body: Ben, a high-level leader in a multi-national firm, recently confessed that he felt like a bad father. That weekend he had messed up his Saturday daddy duties. When he took his son to soccer practice, Ben stayed for a while to support him. In the process, though, he forgot to take his daughter to her piano lesson. By the time they got to the piano teacher’s house, the next student was already playing. This extremely successful businessman felt like a failure. At work, one of Ben’s greatest strengths is keeping his focus no matter what. As a strategic visionary, he keeps his eyes on the ongoing strategy, the high-profile projects and the high-level commitments of his group. Even on weekends Ben spends time on email, reading and writing so he can attend the many meetings in his busy work schedule. Since he is so good at multi-processing in his work environment, he assumed he could do that at home too. But when we talked, Ben was surprised to realize that he is missing a crucial skill: keeping people on his radar. Ben is great at holding tasks and strategies in the forefront of his mind, but he has trouble thinking of people and their priorities in the same way. To succeed at home, Ben needs to keep track of his family members’ needs in the same way he tracks key business commitments. He also needs to consider what’s on their radar screens. In my field of executive coaching, I keep every client on my radar screen by holding them in my thinking on a daily and weekly basis. That way, I can ask the right questions and remind them of what matters in their work lives. No matter what your field is, though, keeping people on your radar is essential. Consider Roger, who led a team of gung-ho sales people. His guys and gals loved working with him because his gut instincts were superb. He could look at most situations and immediately know how to make them work. His gut was great, almost a sixth sense. But when Sidney, one of his team of sales managers, wanted to move quickly to hire a new salesperson, Roger was busy. He was managing a new sales campaign and wrangling with marketing and headquarters bigwigs on how to position the company’s consumer products. Those projects were the only things on his radar screen. He didn’t realize that Sidney was counting on hiring someone fast. Roger reviewed the paperwork for the new hire. It was apparent to Roger that the prospective recruit didn’t have the right background for the role. He was too green in his experience with the senior people he’d be exposed to in the job. Roger saw that there would be political hassles down the road which would stymie someone without enough political savvy or experience with other parts of the organization. He wanted an insider or a seasoned outside hire with great political skills. To get the issue off his radar screen quickly, Roger told Human Resources to give the potential recruit a rejection letter. In his haste, he didn’t consult with Sidney first. It seemed obvious from the resume that this was the wrong person. Roger rushed off to deal with the top tasks on his radar screen. In the process, Sidney was hurt and became angry. Roger was taken by surprise since he thought he had done the right thing, but he could have seen this coming.

There are three rules you must follow when putting together the kind of HVCO that will explode your sales: HVCO Rule #1: Create an Attention-Grabbing Headline HVCO Rule #2: Make sure every point touches a burning issue. HVCO Rule #3: Keep it simple. Now, they’re all important, and we’ll come to rules #2 & #3 in a moment; but first, the single most critical part of this process is having an attention-grabbing headline that stops your prospects in their tracks, grabs them by the throat, and creates so much intrigue that it practically forces them to give you their contact details.

You can see how far we are from cash in and cash out. Tracking the flow of cash in and out the door is the job of another financial document, namely the cash flow statement (part 4). You can also see how far we are from simple objective reality. Accountants can’t just tote up the flow of dollars; they have to decide which costs are associated with the sales. They have to make assumptions and come up with estimates. In the process, they may introduce bias into the numbers.

that doesn’t take away from how profound it was. In fact, not only do those five simple words mark a major turning point in the sale but they also mark the point where you’re going to begin your next pattern. You’re going to say, in a sympathetic tone: “Now, that I can understand. You don’t know me, and I don’t have the luxury of a track record; so let me take a moment to reintroduce myself. “My name is [your first and last name], and I’m a [your title] at [the name of your company], and I’ve been there for [actual number] years, and I pride myself on …” And now you’re going to tell your prospect a little bit about yourself—citing any degrees you have, any licenses you have, any special talents you have, any awards you’ve won, what your goals are at the company, what you stand for as a person in terms of ethics and integrity and customer service, and how you can be an asset to him and his family over the long term.

Instead of tracking meaningful indicators of deal advancement and tangible sales process results, they only kept track of activity KPIs such as: Number of calls Number of emails sent Number of video introductions Number of POCs

He described his grand strategy as indirection. If General Motors hired Joe Schmo to sell cars, Joe Schmo would give an interview to Road & Track, telling them the specs of the Thunderbird, engine size in cubic inches, zero-to-sixty, and so on. Given the same job, Bernays would lobby Congress for higher speed limits, making it more fun to own a Thunderbird. Rather than fight for a single season of sales, he would make the world more friendly to his product.

No web tracking system I’ve ever seen gives perfectly accurate numbers. But dollars in the bank—that’s a pretty reliable measure.

Don't go off track and distract from the original product/service when you get interest in the cross sale. Circle back to it while building value in the offer and present it as a package deal at the close.

When it comes to choosing a customer relationship management (CRM) tool, businesses have plenty of options to choose from. Two of the most popular options are Go High Level and Active Campaign. While both tools offer similar features and benefits, there are some key differences that may make one a better fit for your business than the other. Go High Level: Overview and Features Go High Level is an all-in-one sales and marketing platform designed specifically for businesses that want to streamline their customer management processes. The platform offers a wide range of features, including: 1. Sales Automation: Go High Level offers a range of sales automation features, including lead capture forms, appointment scheduling, and automated follow-up emails. 2. Marketing Automation: The platform also offers a range of marketing automation tools, including email marketing campaigns, SMS marketing, and social media marketing. 3. CRM: Go High Level provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. Analytics: The platform also offers detailed analytics and reporting tools, allowing businesses to track the success of their sales and marketing efforts. Active Campaign: Overview and Features Active Campaign is another popular CRM tool that offers a wide range of features and benefits. Some of the key features of Active Campaign include: 1. Email Marketing: Active Campaign is primarily known for its email marketing capabilities, offering a range of tools for creating and managing email campaigns. 2. Marketing Automation: The platform also offers marketing automation tools, including lead capture forms, automated emails, and CRM integration. 3. CRM: Active Campaign provides a comprehensive CRM solution, with features that include lead management, contact management, and deal tracking. 4. E-commerce: Active Campaign offers e-commerce integrations that allow businesses to track customer behavior and make personalized product recommendations. Go High Level vs. Active Campaign: Comparison While both Go High Level and Active Campaign offer similar features and benefits, there are some key differences between the two platforms that businesses should be aware of. 1. Sales and Marketing Automation: While both platforms offer sales and marketing automation features, Go High Level offers a more comprehensive set of tools. This includes appointment scheduling, SMS marketing, and social media marketing. Active Campaign is primarily focused on email marketing, although it does offer some automation features. 2. Ease of Use: Both Go High Level and Active Campaign are user-friendly platforms, but Go High Level is known for its simplicity and ease of use. This makes it a good choice for businesses that are new to CRM tools and want to get up and running quickly. 3. Pricing: Pricing is an important consideration when choosing a CRM tool, both Go High Level and Active Campaign offer competitive pricing. However, Go High Level offers more flexible pricing options, including a pay-as-you-go plan that allows businesses to only pay for the features they need. 4. E-commerce Integration: While both platforms offer e-commerce integrations, Active Campaign is known for its strong e-commerce capabilities. This includes features like abandoned cart tracking, product recommendations, and personalized product recommendations based on customer behavior. 5. Customization: Go High Level offers more customization options than Active Campaign. This includes the ability to create custom workflows and integrations with third-party apps. Which One to Choose? Choosing between Go High Level and Active Campaign ultimately comes down to your business needs and preferences. If you're looking for a simple and easy-to-use platform with a comprehensive set of sales and marketing automation features, Go High Level may be the right choice for you.

With KwickMetrics, it’s easy to track and manage all of your Amazon seller data – on your computer, on your phone, your tablet, and more. KwickMetrics was founded by a young team of entrepreneurs, engineers, and visionaries who saw a gap in the Amazon after-sales market. What began as an idea flourished into a full-fledged app with a group of individuals keen on revolutionizing how data is consumed by sellers. We learned that every single byte of data can be used to optimize every link in the product chain. Amazon provides sellers with data, we transform this data and give it meaning.

Are you interested in attracting new customers every month who are interested in your services? JSB Digital Works helps businesses achieve that for service-based businesses in Metro Vancouver, Burnaby and beyond. With a specialization in organic growth, John and his team are search engine optimization (SEO) pros with a proven track record of increasing business sales. To find out how we can help you, give us a call!

Perhaps the most common device for giving people focus and direction is goal setting, but goals, as often as they are used, have their pros and cons. Sure, if you can convince everybody that profits must increase 20% next quarter or we’re going out of business, people will hurry around looking for ways to hype profits by 20%. When discussing “mission” I assigned Susan a goal of 25% improvement in sales, based on what I calculated was needed to avoid closing the factory and on what I felt her district could reasonably provide. It was not a number pulled from the ether, and I went to some length to explain this to her. Short of any such basis in reality, people will often do the easiest things, such as firing 20% of the workforce, canceling vital R&D programs, or simply not making any payments to suppliers. In other words, they will take achieving the goal as seriously as they feel you were in setting it; they will sense whether you have positioned yourself at the Schwerpunkt. Goals, as we all know, can be motivators. Cypress Semiconductor, a communications-oriented company founded in 1982, used to have a computer that tracked the thousands of self-imposed goals that its people fed into the system. Cypress founder T. J. Rodgers identified this automated goal tending system as the heart of his management style and a big factor in the company’s early success.136 Frankly, I find this philosophy depressing, not to mention a temptation to focus inward: If the boss places great importance on entering and tracking goals, as he obviously does, then that is what the other employees are going to consider important.137 In any case, what’s the big deal about meeting or missing a goal? A goal is an intention at a point in time. It is, to a large extent, an arbitrary target, whether you set it or someone above you assigns it. And we all know that numerical goals can be gamed, like banking (delaying) sales that we could have made this quarter to help us make quota next quarter. Unlike a Schwerpunkt, which gives focus and direction for chaotic and uncertain situations, what does a goal tell you? Just keep your head down and continue plugging away?

The truth is simple, if a little harsh. If you are not profitable in your artistic endeavors, you are a hobbyist, not a professional. Track your sales closely, and track your expenses. If there is no significant margin between the two, it is time to determine how to cut your expenses or raise your prices.

But even with her record sales, the Barbie of the late eighties was not the vibrant virago of the early eighties. "We Girls Can Do Anything" gave way to "We're into Barbie," a slogan that suggests turning inward, away from active engagement with the world. "The viewpoint of people changed," Barbara Lui explained, "and the 'mommy track' came on, and women didn't believe anymore that they could do anything. We're in an era—perhaps we're leaving it now—where people did not give themselves goals that were as tough.

It’s pretty rare to hear someone say that tracking and logging data is their favorite activity.

6. Depending On Activity Metrics Rather Than A Proven Process “Dials per day” isn’t nearly as useful as tracking “call conversations per day” or “appointments per week”. What’s your step-by-step process and waterfall? Measure results that are proven to lead to revenue rather than throwing lots of activity at a goal.

Color-coded maps were widely distributed to employees at headquarters in Seattle. Travel to green states like Michigan was okay, but orange states like California required special clearance so that the legal department could track the cumulative number of days Amazon employees spent there. Travel to red states, like Texas, New Jersey, and Massachusetts, required employees to complete an intensive seventeen-item questionnaire about the trip that was designed to determine whether they would make the company vulnerable to sales-tax collection efforts (number 16: “Will you be holding a raffle?”). Amazon lawyers then either nixed the trip altogether or obtained a private letter ruling from that state spelling out its specific treatment of that particular situation.

I call these lessons ‘learned on the fly’ because the knowledge gained from the experiences connected with them were very much akin to the spirit of the centerfielder in baseball running backward at full speed, looking towards the heavens, trying to not lose sight of the ball or fail to notice the sensation of gravel from the warning track under his cleats as he knowingly approaches the blindside impact of an outfield wall. His focused intention guides him into trying to make the catch that will save the game for his team, his city and the harmony of the moment, despite the foreboding threat of a pending collision. Decisions in these situations are made in an instant. One weighs the purpose of the game, the success of the catch and one’s own safety of survival in a fleeting moment, and in all hopes one lives to tell about it in the glow of great success.

GDP is simply the sum of all goods and services a nation produces over a given time. The sale of an assault rifle and the sale of an antibiotic both contribute equally to the national tally (assuming the sales price is the same). It’s as if we tracked our caloric intake but cared not one whit what kind of calories we consumed. Whole grains or lard—or rat poison, for that matter. Calories are calories. GDP

At that point in time, Gokul Rajaram was a legendary éminence grise in the ad-tech world. The so-called godfather of AdSense, Google’s secondary gold mine after AdWords, Gokul was a constant presence on the conference circuit, and an omnipresent adviser or investor in just about every advertising technology company worth talking about. He too had come to Facebook via a small acqui-hire, though really that had been just a career breather between his time at Google and his hiring at Facebook. University at the Indian Institute of Technology (IIT), followed by an American MBA, he was your standard-issue Indian techie, and probably that country’s most valuable export after steel and Tata Motors. “What’s the first thing you would change about Facebook Ads if we hired you?” There was about as much polish and prologue to Gokul as that of a North Korean diplomat. “I’d build a conversion-tracking system. It’s unbelievable you don’t have one yet.” A conversion-tracking system is software that tells you if an advertisement has worked in driving a conversion (or “sale” in marketing-speak), and lets you retweak your marketing campaigns based on performance. An ads system without conversion tracking is like a car without rearview mirrors; nay, it’s like a car without even rear or side windows. All you can see is forward, merrily driving along, not even understanding what’s behind you or what you just ran over. It’s a danger to yourself and others, and it was a sign of just how out-of-touch Facebook Ads management was that this somehow never got prioritized. From Gokul’s smile the conclusion was clearly . . . right answer! And so the conversation went, traversing various potential aspects of the Facebook Ads system, and what the company needed to build. It was a giddy Gokul—I’d soon learn he was almost always giddy—who escorted me out the door. The boys and I had arrived separately, assuming we’d get out at different times, and separately did we go back to the GrokPad. There, we compared notes. MRM and Argyris weren’t exactly rousing in their reviews of the experience. In fact, it was clear that the fascist vibe the company gave off had very much rubbed them the wrong way. They had never really liked Facebook, as either product or company, going back to our visits to their developer events. The daylong hazing had done nothing to charm them.

The government would have to track them down, ascertain their sale prices, then trace all intermediate investors who had held the debt before it was bought by the current owners—an administrative nightmare. Hamilton could have left it at that, ducking the political issue and taking refuge in technical jargon. Instead, he shifted the terms of the debate. He said that the first holders were not simply noble victims, nor were the current buyers simply predatory speculators. The original investors had gotten cash when they wanted it and had shown little faith in the country’s future. Speculators, meanwhile, had hazarded their money and should be rewarded for the risk. In this manner, Hamilton stole the moral high ground from opponents and established the legal and moral basis for securities trading in America: the notion that securities are freely transferable and that buyers assume all rights to profit or loss in transactions. The knowledge that government could not interfere retroactively with a financial transaction was so vital, Hamilton thought, as to outweigh any short-term expediency. To establish the concept of the “security of transfer,” Hamilton was willing, if necessary, to reward mercenary scoundrels and penalize patriotic citizens. With this huge gamble, Hamilton laid the foundations for America’s future financial preeminence. As his report progressed, Hamilton tiptoed through a field seeded thickly with deadly political traps. The next incendiary issue was that some debt was owed by the thirteen states, some by the federal government. Hamilton decided to consolidate all the debt into a single form: federal

I’m guessing you’re a little freaked out and planning on bolting the first chance you get. I understand that, I really do. Believe it or not, I was in your shoes a while back, so I know how you feel,” he said. “But here’s the thing. When you run, I’m going to chase you. And now that I have your scent, I can track you through a cattle stampede at the Mall of America during a Black Friday sale. So run as fast as you want. I will catch you.

If You Only Track Five Metrics…

SELF-DISCIPLINE: THE ART OF “ME MANAGEMENT” Managing yourself is essentially managing your commitments—with others, indeed, but primarily with yourself. And, keeping track of that inventory these days is no simple task. It requires a system—an “external brain”—to keep yourself oriented to be doing the right thing, at the right time. —David Allen, author of Getting Things Done

Try out these tips, and keep track of your own "few, best practices and questions" that work in your market. Put them into a cheat sheet that you can use in training new

many white people simply stopped in their tracks to watch me pass. The drape and the cut of a zoot suit showed to the best advantage if you were tall—and I was over six feet. My conk was fire-red. I was really a clown, but my ignorance made me think I was “sharp.” My knob-toed, orange-colored “kick-up” shoes were nothing but Florsheims, the ghetto’s Cadillac of shoes in those days. (Some shoe companies made these ridiculous styles for sale only in the black ghettoes where ignorant Negroes like me would pay the big-name price for something that we associated with being rich.)

if you’re not tracking conversions from click, to sales lead, to sale, then odds are 80 percent of your traffic is not converting to sales and you don’t know it.

Our record was uploaded on the internet a long time before the release date, losing us unknown amounts of sales. Warners tracked it and found it was a Rolling Stone journalist’s listening copy. They even had his name. Barney was livid, wanting to prosecute the guy immediately, but on reflection Warners thought better of it. I guess they needed Rolling Stone. Our sales on Get Ready would be about 300,000 worldwide. Republic sold three million. Warners reckoned that drop was entirely due to illegal file-sharing.

The majority of salespeople don't track their numbers. Why? Because it is so much easier to delude themselves into thinking that they have made far more calls or prospecting touches than they have really made. The false comfort of delusion is warm and fuzzy and far more inviting than the cold edge of reality.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

The revelation of tech companies tracking our every move prompted the creation of Bronva. We reject the notion that users should be commodified for corporate gain. With Bronva, your data is not for sale, your online activities are not monetized, and your searches remain private.

With this new information, you now do some research to show Gary what is possible. You find a similar go-kart business in another city and notice they have a great website, complete with great photos and racing videos. It has the opening hours and booking details listed, and a section on how to book parties and corporate events. They even have a racing club member section with race day events and the fastest track lap records. The whole website looks very fun and exciting, but it is also expertly designed to help create new sales and attract new customers. You can clearly see how something similar would be very effective for Gary’s business. With this in mind, you share your plan with Gary to demonstrate all the great things about his own business that can be shared online to improve his sales. On the website, he can show his race track, explain why they are a great place to come to and have some fun, and how easy it can be to book a race night. This way, Gary starts to see the website not just as a "thing," but as a valuable part of his business.