Top Prospect Quotes

Good fences make good neighbors, and these were apparently good enough that they had not felt the need for razor wire at the top. I crested the fence, threw myself into the yard beyond, fell, rolled to my feet, and ran with the expectation of being garroted by a taut clothesline. I heard panting, looked down, and saw a gold retriever running at my side, ears flapping. The dog glanced up at me tongue rolling, grinning, as though jazzed by the prospect of an unscheduled play session.

Everyone in the audience knew what that meant. On top of saying they’d possibly wasted more than a decade and millions of research dollars, Gartler was also suggesting that spontaneous transformation—one of the most celebrated prospects for finding a cure for cancer—might not exist. Normal cells didn’t spontaneously become cancerous, he said; they were simply taken over by HeLa.

Brody felt a shimmy of fear skitter up his back. He was a very poor swimmer, and the prospect of being on top of—let alone in—water above his head give him what his mother used to call the wimwams: sweaty palms, a persistent need to swallow, and a ache in his stomach—essentially the sensation some people feel about flying. In Brody's dreams, deep water was populated by slimy, savage things that rose from below and shredded his flesh, by demons that cackled and moaned.

Lila harboured an unspoken belief that motherhood was the best possible rehearsal for a prospective police officer.. Mothers were naturals for law enforcement, because toddlers, like criminals, were often belligerent and destructive. If you could get through those early years without losing your cool or blowing your top, you might be able to deal with grown-up crime. The key was to not react, to stay adult..

A lot happens in our everyday life, but it always happens within the same routine, and more than anything else it has changed my perspective of time. For, while previously I saw time as a stretch of terrain that had to be covered, with the future as a distant prospect, hopefully a bright one, and never boring at any rate, now it is interwoven with our life here and in a totally different way. Were I to portray this with a visual image it would have to be that of a boat in a lock: life is slowly and ineluctably raised by time seeping in from all sides. Apart from the details, everything is always the same. And with every passing day the desire grows for the moment when life will reach the top, for the moment when the sluice gates open and life finally moves on.

We have made money our god and called it the good life. We have trained our children to go for jobs hat bring the quickest corporate advancements at the highest financial levels. We have taught them careerism but not ministry and wonder why ministers are going out of fashion. We fear coddling the poor with food stamps while we call tax breaks for the rich business incentives. We make human community the responsibility of government institutions while homelessness, hunger, and drugs seep from the centers of our cities like poison from open sores for which we do not seek either the cause or the cure. We have created a bare and sterile world of strangers where exploitation is a necessary virtue. We have reduced life to the lowest of values so that the people who have much will not face the prospect of having less. Underlying all of it, we have made women the litter bearers of a society where disadvantage clings to the bottom of the institutional ladder and men funnel to the top, where men are privileged and women are conscripted for the comfort of the human race. We define women as essential to the development of the home but unnecessary to the development of society. We make them poor and render them powerless and shuttle them from man to man. We sell their bodies and question the value of their souls. We call them unique and say they have special natures, which we then ignore in their specialness. We decide that what is true of men is true of women and then say that women are not as smart as men, as strong as men, or as capable as men. We render half the human race invisible and call it natural. We tolerate war and massacre, mayhem and holocaust to right the wrongs that men say need righting and then tell women to bear up and accept their fate in silence when the crime is against them. What’s worse, we have applauded it all—the militarism, the profiteering, and the sexisms—in the name of patriotism, capitalism, and even religion. We consider it a social problem, not a spiritual one. We think it has something to do with modern society and fail to imagine that it may be something wrong with the modern soul. We treat it as a state of mind rather than a state of heart. Clearly, there is something we are failing to see.

High-tech companies like Google or Microsoft carefully measure the cognitive abilities of prospective employees out of the same belief: they are convinced that those at the very top of the IQ scale have the greatest potential.

FROM A WILD NIGHT'S BRIDE by Victoria Vane: His gaze glued to the bed, Ned made a mechanical backward retreat to the center of the room where he had a clearer prospect of its crowning glory. His vision rose to the top of the headboard, to the heraldic shield seated betwixt the carved figures of a lion and a unicorn. His gaze slid with dread to the engraved scroll beneath. Dieu Et Mon Driot. God and my right, the motto of the king. His chest seized. The room began to spin. He looked to Phoebe, aware that the blood was draining from his face, and that his voice emerged as a strangled sound. "May the same God save me...for I'm going to be hung, drawn, and quartered for spending last night rutting in the King of England's bed!" coming April 27, 2012 from Breathless Press

George Williams, the revered evolutionary biologist, describes the natural world as “grossly immoral.” Having no foresight or compassion, natural selection “can honestly be described as a process for maximizing short-sighted selfishness.” On top of all the miseries inflicted by predators and parasites, the members of a species show no pity to their own kind. Infanticide, siblicide, and rape can be observed in many kinds of animals; infidelity is common even in so-called pair-bonded species; cannibalism can be expected in all species that are not strict vegetarians; death from fighting is more common in most animal species than it is in the most violent American cities. Commenting on how biologists used to describe the killing of starving deer by mountain lions as an act of mercy, Williams wrote: “The simple facts are that both predation and starvation are painful prospects for deer, and that the lion's lot is no more enviable. Perhaps biology would have been able to mature more rapidly in a culture not dominated by Judeo-Christian theology and the Romantic tradition. It might have been well served by the First Holy Truth from [Buddha's] Sermon at Benares: “Birth is painful, old age is painful, sickness is painful, death is painful...”” As soon as we recognize that there is nothing morally commendable about the products of evolution, we can describe human psychology honestly, without the fear that identifying a “natural” trait is the same as condoning it. As Katharine Hepburn says to Humphrey Bogart in The African Queen, “Nature, Mr. Allnut, is what we are put in this world to rise above.

For, while previously I saw time as a stretch of terrain that had to be covered, with the future as a distant prospect, hopefully a bright one, and never boring at any rate, now it is interwoven with our life here and in a totally different way. Were I to portray this with a visual image it would have to be that of a boat in a lock: life is slowly and ineluctably raised by time seeping in from all sides. Apart from the details, everything is always the same. And with every passing day the desire grows for the moment when life will reach the top, for the moment when the sluice gates open and life finally moves on. At the same time I see that precisely this repetitiveness, this enclosedness, this unchangingness is necessary, it protects me. On the few occasions I have left it, all the old ills return.

I couldn't motivate myself. I was subject to occasional depression, relatively mild, certainly not suicidal, and not long episodes so much as passing moments like this, when meaning and purpose and all prospect of pleasure drained away and left me briefly catatonic. For minutes on end I couldn't remember what kept me going. As I stared at the litter of cups and pot and jug in front of me, I thought it was unlikely I would ever get out of my wretched little flat. The two boxes I called rooms, the stained ceilings walls and floors would contain me to the end. There was a lot like me in the neighbourhood, but thirty or forty years older. I had seen them in Simon's shop, reaching for the quality journals from the top shelf. I noted the men especially and their shabby clothes. They had swept past some crucial junction in their lives many years back - a poor career choice, a bad marriage, the unwritten book, the illness that never went away. Now there options were closed, they managed to keep themselves going with some shred of intellectual longing or curiosity. But their boat was sunk.

Countries around the world provide frightening examples of what happens to societies when they reach the level of inequality toward which we are moving. It is not a pretty picture: countries where the rich live in gated communities, waited upon by hordes of low-income workers; unstable political systems where populists promise the masses a better life, only to disappoint. Perhaps most importantly, there is an absence of hope. In these countries, the poor know that their prospects of emerging from poverty, let along making it to the top, are minuscule. This is not something we should be striving for.

One of the top reasons women don’t want to travel solo is the prospect of eating alone in public. Take heart: no one cares, and if they do, why do you care what they think? You’ll never see those people again. Some of the most memorable meals of my travels have been in the company of strangers—often locals, including waitresses.

Edward Lasco was on the screened porch of his rented house in a comfortable but not elegant older section of the town where he'd lived for the past fifteen years when his wife, Elise, who six months before had left him and moved to a nearby city to work in a psychiatric hospital, came around the side of the house and stood beside the screen looking in. She had on a business outfit—natural linen suit, knee-high boots, dark glasses with at least three distinguishable colors tiered top to bottom in the lenses—and she carried a slick briefcase, thin and shiny. Her hair was shorter than he'd seen it, styled in a peculiar way so that it seemed it spots to jerk away from her head, to say, "I'm hair, boy, and you'd better believe it." Edward had come outside with a one-pint carton of skim milk and a ninety-nine-cookie package of Oreos and a just-received issue of InfoWorld, and he was entirely content with the prospect of eating his cookies and drinking his milk and reading his magazine, but when he saw Elise he was filled with a sudden, very unpleasant sense that he didn't want to see her. It'd been a good two and a half months since he'd talked to her, and there she was looking like an earnest TV art director's version of the modern businesswoman; it made him feel that his life was fucked, and this was before she'd said a word.

Imager isn’t set up yet,” Prof said. “So we’ll do this the old-fashioned way. Mizzy, you’re low man on the team roster. You get scribe duties.” She hopped up from her chair and actually seemed excited by the prospect. She took a marker and wrote Reckoner Super Plan for Killing Regalia at the top of the sheet. Each i was dotted with a heart.

I was growing annoyed with the man. I could have ducked him but for the reflection that my prospects of obtaining his consent to my engagement with Phyllis would hardly have been enhanced thereby. No more convincing proof of my devotion can be given than this, that I did not seize the little man by the top of his head, thrust him under water, and keep him there.

What stopped me was the awful feeling that if I meddled with fate in any way and tried to rationalize her fantastic gift, that gift would be snatched away like that palace on the mountain top in the Oriental tale which vanished whenever a prospective owner asked its custodian how come a strip of sunset sky was clearly visible from afar between black rock and foundation.

You mean you didn’t know that everyone here are backstabbing, gutless, social climbers who would happily suck up to Gabe when they thought it would help them with their grades and future prospects because of your Bonds, but now that they’ve been reminded that all of you are like the strongest of the Top Tier Gifted, they’re back to talking trash like the spineless pieces of shit they all are?

Three worlds emerge as the top candidates for occupying this new Goldilocks sweet spot. Europa and Enceladus may have the right combination of liquid water, elements, and energy needed to give rise to life and power life as we know it. Lastly, Titan, although perhaps too large to have a rocky seafloor, is flush with carbon and interesting organic chemistry that make it hard to resist when it comes to the prospect of life.

As for having reached the top, with only one way to go from there, Lee had a point, no? I mean, if you cannot repeat a once-in-a-lifetime miracle—if you can never again reach the top—then why bother creating at all? Well, I can actually speak about this predicament from personal experience, because I myself was once “at the top”—with a book that sat on the bestseller list for more than three years. I can’t tell you how many people said to me during those years, “How are you ever going to top that?” They’d speak of my great good fortune as though it were a curse, not a blessing, and would speculate about how terrified I must feel at the prospect of not being able to reach such phenomenal heights again. But such thinking assumes there is a “top”—and that reaching that top (and staying there) is the only motive one has to create. Such thinking assumes that the mysteries of inspiration operate on the same scale that we do—on a limited human scale of success and failure, of winning and losing, of comparison and competition, of commerce and reputation, of units sold and influence wielded. Such thinking assumes that you must be constantly victorious—not only against your peers, but also against an earlier version of your own poor self. Most dangerously of all, such thinking assumes that if you cannot win, then you must not continue to play. But what does any of that have to do with vocation? What does any of that have to do with the pursuit of love? What does any of that have to do with the strange communion between the human and the magical? What does any of that have to do with faith? What does any of that have to do with the quiet glory of merely making things, and then sharing those things with an open heart and no expectations?

What, then, is marriage for? It is for helping each other to become our future glory-selves, the new creations that God will eventually make us. The common horizon husband and wife look toward is the Throne, and the holy, spotless and blameless nature we will have. I can think of no more powerful common horizon than that, and that is why putting a Christian friendship at the heart of a marriage relationship can lift it to a level that no other vision of marriage approaches … We think of a prospective spouse as primarily a lover (or a provider), and if he or she can be a friend on top of that, well isn’t that nice! We should be going at it the other way around. Screen first for friendship. Look for someone who understands you better than you do yourself, who makes you a better person just by being around them. And then explore whether that friendship could become a romance and a marriage. So many people go about their dating starting from the wrong end, and they end up in marriages that aren’t really about anything and aren’t going anywhere.4

We think of a prospective spouse as primarily a lover (or a provider), and if he or she can be a friend on top of that, well isn’t that nice! We should be going at it the other way around. Screen first for friendship. Look for someone who understands you better than you do yourself, who makes you a better person just by being around them. And then explore whether that friendship could become a romance and a marriage. So many people go about their dating starting from the wrong end, and they end up in marriages that aren’t really about anything and aren’t going anywhere.

Jim climbed a short ladder to the palisade. He perched his elbows on the top of the wall, gazing toward the Big Horn Mountains. With his eyes he traced again a deep canyon that seemed to penetrate the mountain’s very core. Did it? He smiled at the infinite prospect of what might lay up the canyon, of what might lay on the mountaintops, of what might lay beyond. He raised his eyes to a horizon carved from snowy mountain peaks, virgin white against the frigid blue sky. He could climb up there if he wanted. Climb up there and touch the horizon, jump across and find the next.

motherhood was the best possible rehearsal for a prospective police officer. (Unspoken especially to Clint, who would have had a field day with it; she could picture how he’d cock his head and twist his mouth in that rather tiresome way of his and say, “That’s interesting,” or “Could be.”) Mothers were naturals for law enforcement, because toddlers, like criminals, were often belligerent and destructive. If you could get through those early years without losing your cool or blowing your top, you might be able to deal with grown-up crime. The key was to not react, to stay adult

This charming custom of ‘speeding the fairies’ is a special favourite with the fair sex, and in Prospect Garden all the girls were up betimes on this day making little coaches and palanquins out of willow-twigs and flowers and little banners and pennants from scraps of brocade and any other pretty material they could find, which they fastened with threads of coloured silk to the tops of flowering trees and shrubs. Soon every plant and tree was decorated and the whole garden had become a shimmering sea of nodding blossoms and fluttering coloured streamers. Moving about in the midst of it all, the girls in their brilliant summer dresses, beside which the most vivid hues of plant and plumage became faint with envy, added the final touch of brightness to a scene of indescribable gaiety and colour.

The winter of 1789 was the hardest within living memory. No one, not even the old people of the district, had ever known anything like it. The cold weather set in early, and, coming on top of a bad harvest, led to great distress among the tenant farmers and the peasants. We were hard hit at the foundry too, for conditions on the road became impossible, what with frost and ice, and then snow; and we were unable to deliver our goods to Paris and the other big cities. This meant that we were left with unsold merchandise on our hands, and little prospect of getting rid of it in the spring, for in the meantime the traders in Paris would be buying elsewhere—if, that is, they ordered at all. There was a general drop in demand for luxury commodities at this time, owing to the unrest throughout the country.

Because there’s a silent, shrugging, stoical acceptance of all the things in the world we can never be part of: shorts, swimming pools, strappy dresses, country walks, roller-skating, ra-ra skirts, vest tops, high heels, rope climbing, sitting on a high stool, walking past building sites, flirting, being kissed, feeling confident. And ever losing weight, ever. The idea of suggesting we don’t have to be fat –that things could change –is the most distant and alien prospect of all. We’re fat now and we’ll be fat forever and we must never, ever mention it, and that is the end of it. It’s like Harry Potter’s Sorting Hat. We were pulled from the hat marked ‘Fat’ and that is what we must now remain, until we die. Fat is our race. Our species. Our mode. As a result, there is very little of the outside world –and very little of the year –we can enjoy. Summer is sweaty under self-conscious layers. On stormy days, wind flattens skirts against thighs, and alarms both us and, we think, onlookers and passers-by. Winter is the only time we feel truly comfortable: covered head to toe in jumpers, coats, boots and hat. I develop a crush on Father Christmas. If I married him, not only would I be expected to stay fat, but I’d look thin standing next to him, in comparison. Perspective would be my friend. We all dream of moving to Norway, or Alaska, where we could wear massive padded coats all the time, and never reveal an inch of flesh. When it rains, we’re happiest of all. Then we can just stay in, away from everyone, in our pyjamas, and not worry about anything. The brains in jars can stay inside, nice and dry.

In 2010, the dominance of inclusive fitness theory was finally broken. After struggling as a member of the small but still muted contrarian school for a decade, I joined two Harvard mathematicians and theoretical biologists, Martin Nowak and Corina Tarnita, for a top-to-bottom analysis of inclusive fitness. Nowak and Tarnita had independently discovered that the foundational assumptions of inclusive fitness theory were unsound, while I had demonstrated that the field data used to support the theory could be explained equally well, or better, with direct natural selection—as in the sex-allocation case of ants just described. Our joint report was published on August 26, 2010, as the cover article of the prestigious journal Nature. Knowing the controversy involved, the Nature editors had proceeded with unusual caution. One of them familiar with the subject and the mode of mathematical analysis came from London to Harvard to hold a special meeting with Nowak, Tarnita, and myself. He approved, and the manuscript was next examined by three anonymous experts. Its appearance, as we expected, caused a Vesuvian explosion of protest—the kind cherished by journalists. No fewer than 137 biologists committed to inclusive fitness theory in their research or teaching signed a protest in a Nature article published the following year. When I repeated part of my argument as a chapter in the 2012 book The Social Conquest of Earth, Richard Dawkins responded with the indignant fervor of a true believer. In his review for the British magazine Prospect, he urged others not to read what I had written, but instead to cast the entire book away, “with great force,” no less.

Ted and Rick. Ted graduates from university and starts his climb up the corporate ladder. Every day he works long hours. He spends Saturday on projects to try to get ahead. No time for sports, no time for relationships, and no money to save. Every month he reviews his goals to see how far he can climb the corporate ladder. Extra meetings, extra projects. Gradually, Ted begins his climb to the top. And after 18 short years, Ted has his chance. He could become the next new, semi-young, chief executive of the company. But the owner gives the chief executive job to his recently graduated grandson, who promptly fires Ted. Ted has lost 18 years of his life, his dignity, his hard effort, and is again unemployed. Ted’s friend, Rick, also leaves university, but takes an ordinary job. However, Rick does something different. In the evenings, after work, Rick starts his part-time network marketing business. Four years later, Rick fires his boss, and lives the rest of his life on the earnings of his network marketing business.

Finally, I ask our managers to weigh one other critical factor as they handicap the prospect. Do they believe the candidate has the capacity to become one of the top three performers on our team in his or her job category? If people cannot ever develop into one of our top three cooks, servers, managers, or maître d’s, why would we hire them? How will they help us improve and become champions? It’s pretty easy to spot an overwhelmingly strong candidate or even an underwhelmingly weak candidate. It’s the “whelming” candidate you must avoid at all costs, because that’s the one who can and will do your organization the most long-lasting harm. Overwhelmers earn you raves. Underwhelmers either leave on their own or are terminated. Whelmers, sadly, are like a stubborn stain you can’t get out of the carpet. They infuse an organization and its staff with mediocrity; they’re comfortable, and so they never leave; and, frustratingly, they never do anything that rises to the level of getting them promoted or sinks to the level of getting them fired. And

Well, check out these questions below, and if you can answer yes to most or all of the following points about a person and her business, you would have a pretty deep referral relationship: ​You trust them to do a great job and take great care of your referred prospects. ​You have known each other for at least one year. ​You understand at least three major products or services within their business and feel comfortable explaining them to others. ​You know the names of their family members and have met them personally. ​You have both asked each other how you can help grow your respective businesses. ​You know at least five of their goals for the year, including personal and business goals. ​You could call them at 9 o’clock at night if you really needed something. ​You would not feel awkward asking them for help with either a personal or business challenge. ​You enjoy the time you spend together. ​You see each other on a regular basis—in both business and personal situations. ​You enjoy seeing them achieve further success. ​They are “top of mind” regularly. ​You have open, honest talks about how you can help each other further.

When I started in real estate, despite high ambition, I was constrained by the same 24 hours as everyone else. My early success came from a grueling schedule, long hours, and the high price of near burn-out. In self-defense, I devised a system that featured direct marketing in place of traditional prospecting plus a highly effective team, with all the non-rainmaker tasks delegated to them. This took me to the top of the profession, twice #1 in RE/MAX worldwide in commissions earned, and 15 years as one of the top agents—working less hours than most. While an active agent, I consistently sold over 500 homes a year, even while starting and developing a second business, training and coaching more millionaire agents than any other coach. Without the inspiration of Dan Kennedy’s direct marketing methods and his extraordinary, extreme time-management philosophy, these achievements simply would not have been possible. LEVERAGING yourself, by media in place of manual labor, and with other people is very intimidating to most real estate agents and to most small businesspeople. It frankly is not easy to get right, but it is the quantum leap that uniquely and simultaneously lifts income and supports a great lifestyle. —CRAIG PROCTOR, CRAIGPROCTOR.COM

finally there was only one corpse left. A large man, weighing well over two hundred pounds, lay tightly wedged between two boulders deeply imbedded in the earth. His shirtless torso had a sickly greenish sheen. The only way to dislodge the man was to wrap arms around him in a bear hug and pull him from the rocks—not a pleasant prospect. We huddled in a silent group and looked at the dead man, building our resolve. Finally, SSgt. Ken Bollinger spoke, “I’ll do it.” The rest of us sighed in relief. Ken had a body builder’s muscular physique. He would need his great strength to free the wedged corpse. Sergeant Bolliger positioned a vinyl body bag next to the man-in-the-rocks. Then he lay on top of the corpse and worked his arms under and around the dead man’s chest. He intertwined his fingers, locked his grip and squirmed to his knees, struggling for leverage. As Ken heaved upwards we watched in awe as his muscles bunched and his face reddened with herculean exertion. And suddenly, the man-in-the-rocks came apart in the middle, his entrails spilling onto the ground. Some of us groaned and turned away, but Sergeant Bollinger was unfazed. He methodically filled the body bag with the largest parts of the corpse, then scooped the remaining organs and pieces into the bag. When he was finished not a speck of the person remained on the ground. We gave him kudos as he slowly stood. His uniform was slick with gore and stank of death, but he appeared totally unfazed. We all praised him, “That was hardcore Ken.” he looked at us quizzically, genuinely taken aback. “No big deal.” he said.

We’ve known his family forever. He doesn’t seem to care about the scandal in ours, and he’s an excellent shot-“ “That would certainly be at the top of my list of requirements for a husband,” Minerva broke in, eyes twinkling. “’Must be able to hit a bull’s-eye at fifty paces.’” “Fifty paces? Are you mad? It would have to be a hundred at least.” Her sister burst into laughter. “Forgive me for not knowing what constitutes sufficient marksmanship for your prospective mate.” Her gaze grew calculating. “I heart that Jackson is a very good shot. Gabe said he beat everyone today, even you.” “Don’t remind me,” Celia grumbled. “Gabe also said he won a kiss from you.” “Yes, and he gave me a peck on the forehead,” Celia said, still annoyed by that. “As if I were some…some little girl.” “Perhaps he was just trying to be polite.” Celia sighed. “Probably. I didn’t kiss you “properly” today because I was afraid if I did I might not stop. “The thing is…” Celia bit her lower lip and wondered just how much she should reveal to her sister. But she had to discuss this with someone, and she knew she could trust Minerva. Her sister had never betrayed a confidence. “That wasn’t the first time Jackson kissed me. Nor the last.” Minerva nearly choked on her chocolate. “Good Lord, Celia, don’t say such things when I’m drinking something hot!” Carefully she set her cup on the bedside table. “He kissed you?” She seized Celia’s free hand. “More than once?” Celia nodded. Her sister cast her eyes heavenward. “And yet you’re debating whether to enter into a marriage of convenience with Lyons.” Then she looked alarmed. “You did want the man to kiss you, right?” “Of course I wanted-“ She caught herself. “He didn’t force me, if that’s what you’re asking. But neither has Jackson…I mean, Mr. Pinter…offered me anything important.” “He hasn’t mentioned marriage?” “No.” Concern crossed Minerva’s face. “And love? What of that?” “That neither.” She set her own cup on the table, then dragged a blanket up to her chin. “He’s just kissed me. A lot.” Minerva left the bed to pace in front of the fireplace. “With men, that’s how it starts sometimes. They desire a woman first. Love comes later.” Unless they were drumming up desire for a woman for some other reason, the way Ned had. “Sometimes all they feel for a woman is desire,” Celia pointed out. “Sometimes love never enters into it. Like Papa with his females.” “Mr. Pinter doesn’t strike me as that sort.” “Well, he didn’t strike me as having an ounce of passion until he started kissing me.” Minerva shot her a sly glance. “How is his kissing?” Heat rose in her cheeks. “It’s very…er…inspiring.” Much better than Ned’s, to be sure. “That’s rather important in a husband,” Minerva said dryly. “And what of the duke? Has he kissed you?” “Once. It was…not so inspiring.” She leaned forward. “But he’s offering marriage, and Jackson hasn’t even hinted at it.” “You shouldn’t settle for a marriage of convenience. Especially if you prefer Jackson.” I don’t believe in marriages of convenience. Given your family’s history, I would think that you wouldn’t, either. Celia balled the blanket into a knot. That was easy for Jackson to say-he didn’t have a scheming grandmother breathing down his neck. For that matter, neither did Minerva.

Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.

In short the only fully rational world would be the world of wishing-caps, the world of telepathy, where every desire is fulfilled instanter, without having to consider or placate surrounding or intermediate powers. This is the Absolute's own world. He calls upon the phenomenal world to be, and it IS, exactly as he calls for it, no other condition being required. In our world, the wishes of the individual are only one condition. Other individuals are there with other wishes and they must be propitiated first. So Being grows under all sorts of resistances in this world of the many, and, from compromise to compromise, only gets organized gradually into what may be called secondarily rational shape. We approach the wishing-cap type of organization only in a few departments of life. We want water and we turn a faucet. We want a kodak-picture and we press a button. We want information and we telephone. We want to travel and we buy a ticket. In these and similar cases, we hardly need to do more than the wishing—the world is rationally organized to do the rest. But this talk of rationality is a parenthesis and a digression. What we were discussing was the idea of a world growing not integrally but piecemeal by the contributions of its several parts. Take the hypothesis seriously and as a live one. Suppose that the world's author put the case to you before creation, saying: "I am going to make a world not certain to be saved, a world the perfection of which shall be conditional merely, the condition being that each several agent does its own 'level best.' I offer you the chance of taking part in such a world. Its safety, you see, is unwarranted. It is a real adventure, with real danger, yet it may win through. It is a social scheme of co-operative work genuinely to be done. Will you join the procession? Will you trust yourself and trust the other agents enough to face the risk?" Should you in all seriousness, if participation in such a world were proposed to you, feel bound to reject it as not safe enough? Would you say that, rather than be part and parcel of so fundamentally pluralistic and irrational a universe, you preferred to relapse into the slumber of nonentity from which you had been momentarily aroused by the tempter's voice? Of course if you are normally constituted, you would do nothing of the sort. There is a healthy- minded buoyancy in most of us which such a universe would exactly fit. We would therefore accept the offer—"Top! und schlag auf schlag!" It would be just like the world we practically live in; and loyalty to our old nurse Nature would forbid us to say no. The world proposed would seem 'rational' to us in the most living way. Most of us, I say, would therefore welcome the proposition and add our fiat to the fiat of the creator. Yet perhaps some would not; for there are morbid minds in every human collection, and to them the prospect of a universe with only a fighting chance of safety would probably make no appeal. There are moments of discouragement in us all, when we are sick of self and tired of vainly striving. Our own life breaks down, and we fall into the attitude of the prodigal son. We mistrust the chances of things. We want a universe where we can just give up, fall on our father's neck, and be absorbed into the absolute life as a drop of water melts into the river or the sea. The peace and rest, the security desiderated at such moments is security against the bewildering accidents of so much finite experience. Nirvana means safety from this everlasting round of adventures of which the world of sense consists. The hindoo and the buddhist, for this is essentially their attitude, are simply afraid, afraid of more experience, afraid of life. And to men of this complexion, religious monism comes with its consoling words: "All is needed and essential—even you with your sick soul and heart. All are one

At the diner where we went for our snack, there was yet another curious thing that made me think. White people like us would come in and take seats at the counter, but black people would place an order and then stand against the wall. When their food was ready, it would be handed to them in a paper bag and they would take it home or out to their car. My father explained to us that Negroes weren’t allowed to sit at luncheon counters in Washington. It wasn’t against the law exactly, but they didn’t do it because Washington was enough of a Southern city that they just didn’t dare. That seemed strange too and it made me even more reflective. Afterwards, lying awake in the hot hotel room, listening to the restless city, I tried to understand the adult world and could not. I had always thought that once you grew up you could do anything you wanted—stay up all night or eat ice cream straight out of the container. But now, on this one important evening of my life, I had discovered that if you didn’t measure up in some critical way, people might shoot you in the head or make you take your food out to the car. I sat up on one elbow and asked my dad if there were places where Negroes ran lunch counters and made white people stand against the wall. My dad regarded me over the top of a book and said he didn’t think so. I asked him what would happen if a Negro tried to sit at a luncheon counter, even though he wasn’t supposed to. What would they do to him? My dad said he didn’t know and told me I should go to sleep and not worry about such things. I lay down and thought about it for a while and supposed that they would shoot him in the head. Then I rolled over and tried to sleep, but I couldn’t, partly because it was so hot and I was confused and partly because earlier in the evening my brother had told me that he was going to come over to my bed when I was asleep and wipe boogers on my face because I hadn’t given him a bite of my frosted malt at the ball game, and I was frankly unsettled by this prospect, even though he seemed to be sleeping soundly now. The world has changed a lot since those days, of course. Now if you lie awake in a hotel room at night, you don’t hear the city anymore.

Because I like you,” she blurted out, and realized that for once it was true. It was a rather unsettling revelation. “You’re . . . , well, you.” Not just a body on a balcony, not just a pair of lips to blot out boredom, but Alex, Alex who argued with her and watched out for her and woke absurdly early in the mornings to ride with her every day, whether he had the time to do so or not. Perhaps this wasn’t such a good idea after all. Alex didn’t seem to think so, either. His dark eyes were intent on her face, watching her in that way of his, as though he were learning her from the inside out, peering into every little dark nook and cranny of her soul. There were plenty of those to choose from. Dark nooks were one of Penelope’s specialties. He might have wanted her last night, in the still of the bungalow, with the lingering scent of moonflowers on the breeze, but not in daylight, when he saw her again for what she was, brash, impetuous, with her face gone unfashionably tan and curry stains on her habit. He was undoubtedly mustering the words with which to turn her down politely. Penelope suddenly, very desperately, didn’t want to hear them. She jumped to her feet, leaning over to gather up the empty tins. “Or we can just ride on,” she said brusquely, not looking at him. A lean brown hand closed around her wrist. Penelope regarded it blankly, as though not quite sure what it was doing there, alien against the white lace frill of her sleeve. Slowly, her breath catching somewhere in the vicinity of her corset, she lifted her eyes to Alex’s face. What she saw banished any doubts she might have had. In his eyes blazed a reflection of the desire she felt in her own. Nothing more needed to be said. Without a word, he drew her down beside him on the blanket, the blanket that had seemed so prosaic only moments before, but now presented the prospect of a host of exotic and illicit possibilities. Penelope plunked down hard on her knees, catching at his shoulders for balance as she tilted her head down to kiss him, enjoying the unusual advantage of height. “Are you sure?” he murmured, his teeth tugging at her earlobe, even as his hands moved intimately up and down her torso. In answer, Penelope pushed hard at his shoulders, sending him toppling back onto the blanket, narrowly missing sheer disaster with a fork. She followed him down, bracing herself on her elbows and scattering kisses across his upturned face as he busied himself with the buttons on her riding jacket. The fabric parted, and his hands slid beneath, burning through the linen of her blouse, drawing her down on top of him with drugging kisses that made the noon sky dim to dusk and the rustling of the tree leaves blur in her ears. Penelope wriggled her hands beneath his shirt, feeling the hard edges of muscle beneath, delighting in the way they contracted with each labored breath, with a flick of her tongue against the hollow of his throat and an exploratory expedition taken by her lips along his collarbone.

tie fastening and flared sleeves. Very boho. Mo was right, she had lost weight; the top used to be snug on her arms and across her shoulders but now skimmed her shape nicely. With a white vest underneath and two strings of multi-coloured glass beads that she had picked up in Primark, she knew she would pass muster. ‘Well, look at you!’ Mo beamed. ‘You look lovely.’ ‘I don’t feel it, not really.’ She felt sick at the prospect of going to a social event without Phil. It wasn’t that they stuck together, joined at the hip, but she always took great comfort from knowing he was close by, just in case. ‘You’re going to be fine. The first time for anything is always the worst. Just take a deep breath.’ Rosie did just that and Mo disappeared into the kitchen and emerged with her mixing

What is the Internet’s role as a channel of distribution? The Internet can be a great way to sell product. The Internet has four functions as a channel of customer communication, called the Four C’s of Internet marketing. The “commerce” function of a Web site allows for sales, but more importantly it provides a 24/7 storefront to fit the customer’s schedule to shop, browse, and compare product offerings. The “content” of your Web site is an extension of the product. It can provide additional support and value, and if it is compelling, it can attract new prospects. iTunes.com provides music for the Apple’s iPod player; it sold over 10 billion songs by 2010. Your site can provide “customer care” by allowing customers to access their accounts, check on deliveries, and get answers to frequently asked questions (FAQs). This pleases customers and also reduces a manufacturer’s cost of live customer service. And lastly, Web sites also “convert leads” from your Internet and other marketing efforts, such as television, radio, sales promotions, and public relations.

So Medtronic adjusted not only its marketing efforts, but also the services it provided to directly target potential patients. For example, in conjunction with local cardiologists, Medtronic organized heart-health screening clinics across the country—providing prospective patients with free, direct access to specialists and high-tech equipment without having to go through an overwhelmed GP first. The question of paying for a pacemaker and the attendant medical services was no small concern. So Medtronic created a loan program to help patients pay for the pacemaker procedure. The company initially assumed that patients might be drawn to loans that actually expired upon the patient’s death, so that they were not saddling the family with the burden of debt—the emotional and social component of their Job to Be Done. And, as the Medtronic team learned from patients themselves, that was what they often wanted. But friends and family wanted something different: they tended to rally around a patient to find the money necessary. In those cases, the patient was more likely simply to need a bridge loan until those funds could be gathered. Medtronic made sure that the loan process was not daunting for the family: a loan is typically approved within two days, requiring minimum paperwork and entailing no asset mortgage. The experience of navigating the complex web of health care in India could be overwhelming for both patients and their families. So the company began to work with local hospitals to create a patient counselor role, initially calling them “Sherpas,” that helped patients navigate the often mind-boggling bureaucracy of a hospital, keeping their procedure and aftercare as top priorities. The patient counselor role became so popular that hospitals asked if the company would allow patients obtaining pacemakers through traditional routes to seek assistance from a counselor, too. Seeing an opportunity to further identify Jobs to Be Done from within the hospital system, Medtronic jumped at the chance. “At the end of the day, we realized the role was such an important position, we adjusted the role. And we were OK with it,” Monson recalls. “It ingrained the value of that person into the entire hospital system, and thus our business model. And it made us the partner of choice. To me that was a clear example of hitting a Job to Be Done.” The first Medtronic pacemaker distributed through the Healthy Heart for All (HHFA) program in India was implanted in late 2010. Medtronic currently has partnerships with more than one hundred hospitals in thirty cities. India is considered to be one of the most high-potential growth markets for the company.

Here’s a proven sales meeting checklist of pre-meeting, during meeting, and post-meeting best practices and tips to follow and live by every day: Have clear meeting goals and expected outcomes documented and stated in email before and after meetings. Put agendas that are agreed to by your customers in meeting calendar invites. Meeting agendas should start with introductions and customers’ priorities/challenges review. Meeting agendas should close with discussion and time for questions. Research the company and recent announcements and know how their business is doing. Understand the context of their industry, too. Research the people attending your meeting and identify shared interests and shared executive connections. Connect with meeting attendees on LinkedIn before meeting. Some people believe this should be done after a meeting. My point of view is that it’s an important touch point when a prospect accepts your request to connect. Make the connection, and use your connection’s response and speed of response as a gauge of their awareness. If they connect fast, then it may mean they are excited to meet with you. If they don’t connect quickly, it could mean it’s not top of mind. Both are important to know. Don’t forget to personalize the message. Reconfirm agenda and meeting attendee participation. It’s good to do this the day before the meeting is scheduled to happen. Prepare a list of discovery and qualification questions to ask the prospect. The questions should preferably be open ended. Share the questions with your internal team to get alignment. It’s a requirement and best practice to brief executives attending the meeting with you beforehand. Share with your executives the context, current situation, and everything you learned during company, industry, and executive research. Your executives are busy. Help them help you. Be clear on what their role in the meeting is. Introduce meeting attendees at meeting outset, and let everyone have a voice. Go around and have people share their role and what they hope to get out of the meeting. Take thorough notes, capturing your customer’s words. Listen more and talk less. Watch the clock to begin and end meetings as promised. Leave time for questions and discussion at the end. Recap meeting outcomes and next steps before ending the call. Send meeting follow-up notes with clear action items the same day of the meeting using your customer’s words.

Law! If the whole world conspired to enforce the falsehood they could not make it LAW. Level all conditions to-day, and you only smooth away all obstacles to tyranny to-morrow. A nation that aspires to EQUALITY is unfit for FREEDOM. Throughout all creation, from the archangel to the worm, from Olympus to the pebble, from the radiant and completed planet to the nebula that hardens through ages of mist and slime into the habitable world, the first law of Nature is inequality.” “Harsh doctrine, if applied to states. Are the cruel disparities of life never to be removed?” “Disparities of the PHYSICAL life? Oh, let us hope so. But disparities of the INTELLECTUAL and the MORAL, never! Universal equality of intelligence, of mind, of genius, of virtue! — no teacher left to the world! no men wiser, better than others, — were it not an impossible condition, WHAT A HOPELESS PROSPECT FOR HUMANITY! No, while the world lasts, the sun will gild the mountain-top before it shines upon the plain. Diffuse all the knowledge the earth contains equally over all mankind to-day, and some men will be wiser than the rest to-morrow. And THIS is not a harsh, but a loving law, — the REAL law of improvement; the wiser the few in one generation, the wiser will be the multitude the next!

Sales development is more than getting prospects on the phone, asking a series of rapid-fire questions, and documenting their responses. The job is about arousing curiosity and generating interest. Often, that requires getting at the answer behind the answer. Ask your candidates how they prepared for the interview. One might have done some reading on top blogs. Another might have viewed a recorded webinar on your prospects and your industry, while another might have downloaded every piece of content on your website.

We think of a prospective spouse as primarily a lover (or a provider), and if he or she can be a nice friend on top of that, well isn't that nice! We should be going at it the other way around. Screen first for friendship. Look for someone who understands you better than you do yourself, who makes you a better person just by being around them. And then explore whether that friendship could become a romance and a marriage.

Always Positive Is Not the Most Productive Salespeople have tried numerous ways to address the fact that prospects are motivated differently. One of the most prevalent sales tricks is to try to motivate prospects with “happy gas.” For decades, sellers have been told that attitude is everything, and the more enthusiastic you are, the more excited your prospects will become. You know the drill—flash a big smile and bubble over with energy in an attempt to get prospects excited about your product. Gag me! Especially in this new era of customer skepticism, this fluffy cloud approach to selling is just a facade that causes many salespeople to miss out on some otherwise lucrative opportunities. Even salespeople who are not filled with happy gas still tend to emphasize the positive, pointing out all the wonderful benefits of their product or service, in an attempt to get prospects and customers excited. But as you are about to find out, always positive is not always the most productive approach in Question Based Selling. True professionals are not “always positive.” Instead, they radiate intangible qualities like competence, capability, and expertise by being serious and self-assured. This is very different from the eager salesperson who attempts to communicate value by having a permanent smile plastered on his or her face. Secret #22 Competence, credibility, expertise, and value will outsell over-eagerness every time. I’m not saying that you shouldn’t be proud of your product or excited about a new opportunity. I’m merely suggesting that being super-positive and highly enthusiastic is not the best way to motivate all prospects. And as you’ll see throughout Question Based Selling, being super-positive is not even the best way to motivate most prospects.

Latent Needs The larger and more significant portion of the market is comprised of prospects who do have needs for your product or service, but haven’t yet recognized those needs. In QBS, we say that these prospects have latent needs. Latent needs are needs that do exist but haven’t yet surfaced as problems or desires. Prospects with latent needs fail to recognize that they are no longer satisfied with the status quo. As an example, suppose you and I were standing beside your car when suddenly we noticed that one of your tires was worn down to the cords. Instantly, you would have a need for new tires. The question is, did you have a need for new tires yesterday? Sure you did. The tread on your tire didn’t wear itself down overnight. But until you actually recognized the existence of a problem, your need for new tires was latent. It existed, although you were not aware of it at the time. This is essentially what happened when Brent called me. I absolutely had a need for septic tank improvement products, but my need was a latent need. Salespeople encounter prospects with latent needs all the time—especially prospects who say things like: “I don’t need life insurance because I’m not planning to die any time soon.” Or, “We don’t have time to evaluate new technology, because we’re too busy putting out fires.” Here’s my personal favorite: “We can’t afford sales training right now, because sales have been slow.

Personally, I have learned the hard way that spending most of the time with prospective clients talking about their potential problems is way better than trying to promote myself with accolades about the value of my product or service. Granted, this aforementioned passage is a condensed version of my value proposition for QBS. But it delivers the message. Times are tough in sales, and QBS has ways to solve that. That message resonates with sales management. In the same way, as prospective customers relate to the verbal pictures you paint about challenges they currently face, they will naturally look to you as someone who can help address those issues.

Turning a prospect’s complacency into an active desire is the real game in professional selling. This is what allows sellers to go after the broader market opportunity—those prospects who have needs but haven’t yet recognized the opportunity to improve their existing condition. It’s what separates top sales performers from the rest of the masses. While it is natural for prospects to find comfort in the status quo, sellers have to realize that potential buyers can’t take advantage of opportunities they don’t know about. This boils the sales function down into a process of mutual discovery, where sellers work together with prospective buyers to uncover problems and opportunities that otherwise wouldn’t have been identified. Have you ever heard a prospect say, “I wish I had known about your production sooner”? Just like you and me, they can only act on the information they have at the time.

That’s why one of the fundamental concepts I originally introduced as part of Question Based Selling was, “Always positive is not always most productive.” To illustrate, sellers have long been conditioned to ask questions with a positive, even hopeful, tone. Therefore, typical sales questions tend to sound optimistic, like: Mr. Prospect, would next Tuesday work for a conference call? Or: Does your boss like our proposal? Sometimes sellers ask: Are we still in good shape to close this deal by the end of the month? The salesperson in these examples is obviously hoping next Tuesday will work for a conference call, or hoping the boss likes the proposal, and that the deal is still in “good shape” to close by month-end. These positively dispositioned questions do not generate more positive results. In reality, just the opposite occurs. I will talk at length later in the book about the fact that positively dispositioned questions tend to cause customers to withhold, or give less accurate information, which is counterproductive to your selling efforts.

High school seniors: 70 percent report that they have “above average” leadership skills, compared with 2 percent “below average”; in the ability to get along with others, 25 percent rate themselves in the top 1 percent, and 60 percent put themselves in the top 10 percent. • College professors: 94 percent rate themselves as doing above-average work. • Engineers: In two different companies, 32 percent and 42 percent rated themselves among the top 5 percent of performers. • Entrepreneurs: When 3,000 small-business owners rated the probability that different companies would succeed, on average they rated the prospects of their own businesses as 8.1 out of 10 but gave similar enterprises odds of only 5.9 out of 10.

Follow-up Call (Script) Seller: “Hello Mr. Prospect, my name is Tom Freese, and I’m the regional manager for KnowledgeWare in Kansas City. I wanted to contact you about the CASE application development seminar we are hosting at IBM’s Regional Headquarters on August 26. Do you remember receiving the invitation we sent you? (Pause for a response) “Frankly, we are expecting a record turnout—over one hundred people, including development managers from Sprint, Hallmark Cards, Pepsi Co., Yellow Freight, Kansas Power & Light, the Federal Reserve Bank, Northwest Mutual Life, American Family Life, St. Luke’s Hospital, Anheuser-Busch, MasterCard, American Express, Worldspan, and United Airlines, just to name a few. “I wanted to follow up because we haven’t yet received an RSVP from your company, and I wanted to make sure you didn’t get left out.” Granted, this was a highly positioned approach, but it was also 100 percent accurate. I wanted prospects to know that IBM was endorsing this event. I also wanted to let them know that I expected “everyone else” to participate. I accomplished this by rattling off an impressive list of marquee company names that we were “expected” to attend. Most importantly, I wanted to make sure that they didn’t get left out.

Government alone cannot restore the economy to health. Innovation is a primary driver of economic growth. One way of measuring inventive creativeness is through patent applications. Chetty, along with Alex Bell, Xavier Jaravel, Neviana Petkova, and John Van Reenen, studied the childhoods of more than a million patent holders, linking family income with elementary test scores and other key factors. Children at the top of their third-grade math class were the most likely to become inventors—but only if they also came from a high-income family. High-scoring children who were from low-income or minority families were no more likely to become inventors than affluent children with mediocre scores. Successful inventors were also less likely to be women, Black, Latino, or from the Southeast. Chetty called these failed inventors the “lost Einsteins.” “If women, minorities, and children from low-income families were to invent at the same rate as white men from high-income (top 20%) families, the rate of innovation in America would quadruple,” the authors said. The most ominous finding by Chetty and his colleagues was the effect of Covid-19 on educational progress. Using a popular math program called Zearn, the economists plotted the achievement of children from upper-income families versus those from lower incomes. When schools shut down and instruction switched to remote learning, children in the upper-income tier suffered a small drop in the lessons completed, but low-income children fell in a hole—a 60 percent drop in the rate of progress in learning math. The long-term economic prospects for those children are dire. “We’re likely to see further erosion of social mobility the longer this lasts,” Chetty said. The American dream was drifting farther out of reach for another generation.

The perfect salesperson will naturally attract prospects, set a polished first impression, keep prospects engaged as well as educate them, follow up with them at just the right time and handle any objections with expert salesmanship, skillfully close the sale while simultaneously looking for upsell opportunities, and get referrals while retaining them as customers for life. Whether your top salesperson is you or someone on your team, that person will inevitably have a bad day, take vacations, and need benefits. The ASP™ takes the perfect version of your sales process and permanently stamps it into a technology system that works for you 24/7/365, never having a bad day, never needing a vacation, and never requiring benefits. The ASP™ is the growth-hacking framework we implement for our clients that range from traditional brick-and-mortar businesses to venture-backed technology start-ups. It’s a framework that can be applied to any type of business, and in the next several chapters, we’ll dive into ASP™ and its six individual components and show you how best to implement them for your business.

Editor’s introduction: Welcome our guide on guest blogging in seo. That’s right, send it a spot on profcontent from our friend alex. Alex breaks down everything beginners need to know to start blogging on the web. Take that, Alex. What is good blogging? Guest blogging- also referred to as blogging – is the need to contribute to another person’s blog to build relevant exposure, leads and links. Link are a primary ranking factor in goggle, and seo offer a strong chance of getting a link back from another website, among other marketing considerations in guest blogging. Guest blogging build a relationship with the blogger hosting your post, connects with the blogger hosting your post, connects with their audience for additional exposure, and helps you build authority among that audience. The premise is simple: you write a blog article tailored to the needs of a particular blogger and get a backlink in return, What Is Guest Blogging in SEO? A Guide for usually below the article in what’s called an author box. Blogger are inserted in publishing high- quality content on their blogs that they can use to attract new readers as well as share with their exiting audience. This makes guest blogging a win-win solution for both website owners who want to rank higher in search engines (and need link to do so) and bloggers who want to drive more readers to their blog. Interested in attracting more readers their blog. Is guest blogging good for bloggers? The short answer is yes again. As extensive as the blogger is shrewdness and eager to spend time sifting through and excision posts from outside bases, guest blogging can be a great source of valuable content for the blogger’s audience. An important portion of removal any external role is reviewing the links inside the content Take a look at this (or another) post a bout guest blogging and inbound marketing written by Neil Patel. Almost every paragraph has an external link. You get, Neil knows that links add price to a post by if more material and additional incomes. Be like Neil. To be on the benign side, examine guest posts for superiority and make sure you only link to superiority websites that add price to the mesh. To type sure the websites you’re involving to are immobile available, aren’t recurring 404s, or readdressing to dissimilar content. 1.find list of top blogs. The first step of prospects is pretty obvious: type a phrase like “ top [ industry specific] blogs list” into goggle and review the results. Opinion all the blogs registered one by one on each sheet in the search fallouts. Most likely you find great blogs this way, but only a few of them can accept guest articles from contributors. 2. Advanced search with search strings: Google has many hunt strings to help you find exact happy on the web, which you can syndicate into search If you are novel to this, you can learn extra here or here. If you search for [“keyword” and “write for us”], your results will look like the image under. 3. Shadow people or businesses who actively visitor blog. One of the best ways to find great guest blogging opportunities is to find other people who consistently contribute quality guest posts to industry- related websites. Most people and companies share their posts through social media profiles. Once I ran across a twitter profile that was basically sharing their guest posts, so I pretty much grew my list in no time. Stab this search thread to find sites anywhere a precise person or business published a guest post: “individual name “or” corporation name” “guest column”.

A new job,” said Sandor eventually, “new colleagues, strange city, far from home. It’s the dream of escape. Of reinvention. You begin again, and the past belongs only to history. But the dream becomes a nightmare, because the job is demanding, you know nobody except your wife who may or may not be aware of your addiction—either way that brings great pressure to bear on the relationship—and hanging over you is the prospect of your mother’s arrival for a visit. Would it be surprising in these circumstances to find yourself struggling again with your addiction? It would be a great shame to undo all the good work you’ve done these last few months.” Joe hung his head. “Uff,” he said. “Urgh.” “Let it out,” said Sandor. “And breathe.” “Aaaargh!” “Deep breath in. Can you tell me what’s going through your mind?” Joe raised his head but kept his hands clasped over the top as though to keep it from exploding. “I know you’re right. I’m a self-deluding moron! That’s what’s going through my mind. Dumb as fuck!

The top 5 percent of households are currently responsible for nearly 40 percent of spending, and that trend toward increased concentration at the top seems almost certain to continue. Jobs remain the primary mechanism by which purchasing power gets into the hands of consumers. If that mechanism continues to erode, we will face the prospect of having too few viable consumers to continue driving economic growth in our mass-market economic system.

Suraj solar and allied industries, Wework galaxy, 43, Residency Road, Bangalore-560025. Mobile number : +91 808 850 7979 Introduction to Solar Rooftop in Bangalore Solar rooftop systems have emerged as a game-changing innovation in Bangalore's energy consumption, providing a green and sustainable alternative to conventional sources of power. Solar rooftops are gaining a lot of traction among residential, commercial, and industrial users in the city as it deals with rising energy demands and environmental concerns. This article examines the advantages, drawbacks, government initiatives, case studies, and prospects for the future of solar rooftops, which have had a profound effect on Bangalore's energy landscape. 1. Introduction to Bangalore's Solar Rooftops An Overview of Bangalore's Solar Rooftop Systems Ah, Bangalore! Home to tech whiz kids, filter coffee connoisseurs, and now the progressive pioneers who are embracing solar rooftops! The eco-friendly Batman of the energy industry, solar rooftop systems are perched atop buildings and convert sunlight into clean, renewable power. Installed on rooftops, these systems use solar panels to generate electricity, assisting in the reduction of reliance on conventional grid power. 2. Economic Benefits of Solar Rooftops for Energy Consumption Who doesn't love saving money while protecting the environment? The economic benefits of solar rooftops in Bangalore are significant. By producing your own power, you can slice those heavy energy bills and even bring in an additional money by selling overabundance influence back to the matrix. It's like having a solar side business on your roof! Impact on the Environment Let's be honest: Bangalore's air quality could use a break. When it comes to reducing emissions of greenhouse gases and air pollution, solar rooftops emerge as the cloaked crusaders. You are reducing your carbon footprint and contributing to a cleaner and greener Bangalore by using solar power. When the sun shines on your rooftop panels, it's like giving Mother Nature a high five. 3. Impact of Solar Rooftop in Bangalore Energy Landscape Reduction of Carbon Footprint Bangalore, with its vibrant culture and bustling IT hubs, can also be a hotbed for emissions. Sun powered roofs go about as the eco-heroes, checking carbon impressions and advancing manageability. The city has the potential to make a significant leap toward a more healthy environment and a brighter future for future generations by utilizing solar energy. Integration with Existing Energy Infrastructure The beauty of solar rooftops in Bangalore is that they seamlessly combine solar power with traditional grid energy. These frameworks can undoubtedly incorporate with the current energy foundation, making a more strong and dependable energy organization. It's like combining the best of both worlds to guarantee the city's bustling energy supply's stability and sustainability. 4. Adopting Solar Rooftops: Obstacles and Solutions Initial Cost and Return on Investment We understand that the initial cost of installing solar rooftops may appear to be the bad guy in this sustainability tale. However, rest assured! The return on investment for solar rooftops in Bangalore is brighter than a sunny day thanks to government subsidies, tax incentives, and lower panel prices. Consider it a long-term investment in the environment and your savings. Technical Considerations and Maintenance Although the process of maintaining solar rooftops may appear intimidating, it is not rocket science—rather, it is solar science! To keep your solar panels in top condition, all you need to do is clean them on a regular basis, keep an eye on how well the system is working, and do occasional maintenance checks. Navigating the technical aspects of solar rooftops has never been easier thanks to technological advancements and the assistance of local experts.

All the reasons people give me why I shouldn’t be leader”—the long odds, the shattered aura of inevitability, the pressure from Conservatives and New Democrats consciously executing a squeeze play against the Liberals from either side—“those are the very reasons that make the whole idea tremendously exciting to me.” And on top of everything else, there’s the tantalizing prospect of a chance to do something even his father never accomplished, if only because nobody in his father’s generation ever had to. “Whatever else he did, Pierre Trudeau was not a re-inventor of the Liberal Party.

I think about how many people I know who try to brush off the fact that their ‘agenda’ might be something that exists. That it might be to tell a story that isn’t just the same as everyone else’s. The very idea of being accused of an agenda in itself: what a horrifying prospect. The idea that people might want to be heard! It was as if Karla, right there, had screamed at the top of her voice over almost everyone in the games industry. I have an agenda. I have a fucking agenda. I imagine her standing in front of an audience made up of everyone in attendance at the Game Developers Conference in San Francisco, and pointing at people: ‘YOU have an agenda. And YOU have an agenda. And YOU have one too. I HAVE A FUCKING AGENDA.

I mean, if you cannot repeat a once-in-a-lifetime miracle—if you can never again reach the top—then why bother creating at all? Well, I can actually speak about this predicament from personal experience, because I myself was once “at the top”—with a book that sat on the bestseller list for more than three years. I can’t tell you how many people said to me during those years, “How are you ever going to top that?” They’d speak of my great good fortune as though it were a curse, not a blessing, and would speculate about how terrified I must feel at the prospect of not being able to reach such phenomenal heights again. But such thinking assumes there is a “top”—and that reaching that top (and staying there) is the only motive one has to create. Such thinking assumes that the mysteries of inspiration operate on the same scale that we do—on a limited human scale of success and failure, of winning and losing, of comparison and competition, of commerce and reputation, of units sold and influence wielded. Such thinking assumes that you must be constantly victorious—not only against your peers, but also against an earlier version of your own poor self. Most dangerously of all, such thinking assumes that if you cannot win, then you must not continue to play.

On August 5, the Standard & Poor’s rating agency—citing, among other factors, the prospect of future budget brinkmanship—downgraded U.S. government debt to one notch below the top AAA rating. The rating agency had made an egregious error that caused it to overstate the estimated ten-year deficit by $2 trillion, which the Treasury quickly pointed out. S&P acknowledged the error but asserted that the mistake did not affect its judgment of the government’s creditworthiness. I had the feeling that S&P wanted to show it was not intimidated. The episode highlighted the odd relationship between governments and rating agencies: Governments regulate the rating agencies, but the rating agencies have the power to downgrade governments’ debt.

If you’re a sales executive: If you sat down with your team and had them talk about their own top deals, how clear are they, not just on the current status of the deal or the next step, but also the prospect’s actual internal process to get to a decision?

Experience the Thrill of the Climb Don’t stop now. You’re almost there. You’ve worked so hard to climb this mountain. In the beginning, you were excited. Exhilarated at the prospect of the mountain you were about to climb. Now, you are almost to the top. You’ve struggled, gotten weary, and kept going. Now, your goal is in sight. Keep going. Guidance is still there to help you. The life force, the one that keeps you going, keeps you moving forward, is still there too, burning brightly within you, charging all that you do with its energy. It is more difficult for you to feel it, but that is only because you’re tired. See the mountain climber as he climbs the mountain. There are dangers and precipices and challenges along the way. But the higher he climbs, the steeper it gets. The more tired he is, the more energy he has to put into the climb. Don’t tell yourself that the way you feel is an indication you should stop. The way you feel now is the way anyone would feel who was so deeply committed to life. It’s the way anyone would feel who had committed to climbing that mountain. Don’t stop now. Relax as much as you can. Know that the rhythm of life is still there, moving you forward. Don’t look back. Focus intently on each step. Soon you will reach the top. Soon you will reach your goal. Soon you will experience the victory. Keep your eyes focused on the path; look straight ahead. Embrace the thrill of the climb. DECEMBER

The team spent several years working on Glitch, but it never caught on with a mainstream audience. The game was shut down in 2012 due to a lack of traction. Butterfield and his team had spent nearly four years working on a failed project. It was a painful setback—but it wasn’t “game over.” While working on Glitch, the team had built an internal productivity tool to streamline communication, and it was very effective. Instead of shutting down Tiny Speck, Butterfield decided to refocus the company around the productivity tool. They would polish and retool their internal app for external distribution, selling it to other companies with a SAAS (Software as a Service) pricing model. They called the new product Slack. The early traction for Slack was outstanding. In 2014, the company (now also known as Slack) raised $42.8 million in a new round of funding from several top tier venture firms. Later that year, they raised another $120 million, valuing the company at over $1 billion.[33] Your project might fail. But if your project fails, you don’t necessarily need to abandon your underlying passion. It’s like driving. When your car stops running, you don’t give up on the prospect of ever driving again—you get a new car so you can get back on the road. Butterfield knew he had a passion for startups, and he knew that startups were tough. When his vehicle broke down, he didn’t stop driving. He took his broken car to the dump, got a new one (with far more horsepower), and slammed his foot back down on the gas pedal.

Holly Berries A Confederate Christmas Story by Refugitta There was, first, behind the clear crystal pane, a mammoth turkey, so fat that it must have submitted to be killed from sheer inability to eat and move, hung all around with sausage balls and embowered in crisp white celery with its feathered tops. Many a belated housekeeper or father of a family, passing by, cast loving glances at the monster bird, and turned away with their hands on depleted purses and arms full of brown paper parcels. Then there were straw baskets of eggs, white and shining with the delightful prospect of translation into future eggnogs; pale yellow butter stamped with ears of corn, bee hives, and statuesque cows with their tails in an attitude. But these were all substantials, and the principal attraction was the opposition window, where great pyramids of golden oranges, scaly brown pineapples, festoons of bananas, boxes of figs and raisins with their covers thrown temptingly aside, foreign sauces and pickles, cheeses, and gilded walnuts were arranged in picturesque regularity, jut, as it seemed, almost within reach of one’s olfactories and mouth, until a closer proximity realized the fact of that thick plate glass between. Inside it was just the same: there were barrels and boxes in a perfect wilderness; curious old foreign packages and chests, savory of rare teas and rarer jellies; cinnamon odors like gales from Araby meeting you at every turn; but yet everything, from the shining mahogany counter under the brilliant gaslight, up to the broad, clean, round face of the jolly grocer Pin, was so neat and orderly and inviting that you felt inclined to believe yourself requested to come in and take off things by the pocketful, without paying a solitary cent. I acknowledge that it was an unreasonable distribution of favors for Mr. Pin to own, all to himself, this abundance of good things. Now, in my opinion, little children ought to be the shop keepers when there are apples and oranges to be sold, and I know they will all agree with me, for I well remember my earliest ambition was that my papa would turn confectioner, and then I could eat my way right through the store. But our friend John Pin was an appreciative person, and not by any means forgetful of his benefits. All day long and throughout the short afternoon, his domain had been thronged with busy buyers, old and young, and himself and his assistant (a meager-looking young man of about the dimensions of a knitting needle) constantly employed in supplying their demands. From the Southern Illustrated News.

The monstrosity was topped by a gray, weather-beaten shack, the living quarters, whose upper story was peppered full of bullet holes and buckshot, eloquent reminder, as if Possuelo needed one, of the mayhem that invariably attended the business of alluvial gold prospecting in the Amazon.

The span of the attention I have got from the audience is directly proportional to the time taken by them to understand it wholly. It simply means if I want to continue getting their attention, I would have to endlessly seek (till I reach the final point) them through my words without letting them down in any dilemma. It is so consistent an approach that I can’t get any extra time but the time they read the preceding. No matter what I must stick to the same pattern unless I want to divert their attention. The moment I divert them I am on the different track but parallel. The whole journey or communication or the conversation becomes worthful only if I can reach the destination without any distraction and distortion. Mindful I should be in switching the tracks because if not I end up putting or leaving them half way unaware of where to go on an unknown track. I must not lose them halfway, I keep that in my mind. It holds true when at first, audience is already impressed with your beginning gestures, conversational lines and an excellent entry. They then wait for something miraculous or magnificent to happen at the end. The entire process is a chain of a peculiar starting point, intimate intermediate lines and a particular ending dot. At last, from the top view, it seems that you have taken your audience via a lengthy diagonal roadway but it’s not. The whole theory is named as Parallel Perpendicular Process, where I use the oxymoron because you know where you want your audience to be at but you are improvised alongside the shifting of tracks whenever audience is one the verge of divergence and you apply your instinct immediately to converge. This is a cognitive advertising theory that can sell An Old Product to the respective customer A Joke to the laughable audience A First Impression to the corresponding prospects A New Product to the fresh market An Inspiring Speech to the potential crowd An Advertising to the target spectators The big benefit of this, if applied continuously, it gets from the start to the end on a go. While the disadvantage of it may go simultaneously, this theory fails when the audience is generic because it’s niche that this follows.

Listen to your prospect's problems. The better you listen to what they need the better your sales relationships will be.

Prospects get called everyday by salespeople. They can tell if you are a sincere or impatient sales person who doesn't really care about their problems.

Avoid cheap clients. If a prospect client tries to lowball you for deep discounts, shut the door.

Stop trying to "sell" your product or service. Instead focus on why your prospect wants to buy.

Stop trying to "sell" your product or service. Instead focus on why your prospect wants to buy

The reason is clear from the market share numbers. In the 1999 Euromoney poll, almost 48 per cent of market share was held by banks outside the top ten; by the 2006 poll, that number had halved to about 24 per cent. These banks did not have a business large enough to justify spending the money needed to automate. In fact, the collective market share decline of smaller banks masked a shift in behaviour that was even worse news for the career prospects of the traders who worked in them. Increasingly, FX giants like Deutsche would give these banks access to systems like Autobahn or the equivalent. Their salespeople would simply quote the Deutsche Bank (or Citibank, UBS or Barclays) rate to their customers with a small spread to offset the credit risk. No need for expensive traders. In effect, the smaller banks had shifted from ‘manufacturing’ FX rates to being distributors to clients with whom they had a strong relationship based on regional expertise or history. ‘You guys just sucked us dry,’ complained an old friend and adversary at the time – he was in his late thirties, from a smaller bank, and we were at his ‘leaving-the-industry’ drinks. ‘But,’ he added resignedly, with a slightly drunken grin, ‘I guess that’s just that old whore Capitalism for you.’ He became a maths teacher.

1. What are the most frustrating problems your prospective customers struggle with that your product or service can solve? 2. What are the most important goals they struggle to reach that your product or service will help with?

IV-132. Of Eden, where delicious Paradise, / Now nearer, Crowns with her enclosure green, / As with a rural mound the champain head IV-135. Of a steep wilderness, whose hairie sides / With thicket overgrown, grottesque and wilde, IV-137. Access deni'd; and over head up grew / Insuperable highth of loftiest shade, / Cedar, and Pine, and Firr, and branching Palm / A Silvan Scene, and as the ranks ascend / Shade above shade, a woodie Theatre IV-142. Of stateliest view. Yet higher then thir tops / The verdurous wall of paradise up sprung: IV-144. Which to our general Sire gave prospect large / Into his neather Empire neighbouring round. IV-146. And higher then that Wall a circling row / Of goodliest Trees loaden with fairest Fruit, / Blossoms and Fruits at once of golden hue / Appeerd, with gay enameld colours mixt: IV-150. On which the Sun more glad impress'd his beams / Then in fair Evening Cloud, or humid Bow, / When God hath showrd the earth; so lovely seemd IV-153. That Lantskip: And of pure now purer aire / Meets his approach, and to the heart inspires / Vernal delight and joy, able to drive / All sadness but despair: now gentle gales / Fanning thir odoriferous wings dispense IV-158. Native perfumes, and whisper whence they stole IV-159. Those balmie spoiles. As when to them who saile / Beyond the Cape of Hope, and now are past / Mozambic, off at Sea North-East windes blow / Sabean Odours from the spicie shoare / Of Arabie the blest, with such delay / Well pleas'd they slack thir course, and many a League / Chear'd with the grateful smell old Ocean smiles.

Top-performing salespeople tend to be productively selfish with their time. They have no trouble abruptly ending a conversation with a time-wasting associate. When the top sales hunter finds the copy machine jammed, he doesn’t open the cabinet and start reading the maze of directions. He kicks the copier door and yells for someone to get the damn thing unjammed because he has a major proposal to get out today.

Top performers in sales don’t wait for anything or anyone. Clear marching orders, new sales materials, training? Leads, what’s a lead? Nope, can’t wait for any of those. The clock is a tickin’ and time is a wastin’. Top performers act. In fact, they proactively attack target accounts even if it means getting into trouble because they’re so far out in front of the support curve. Waiting is a key ingredient in the recipe for new business failure.

Your prospects or customers wants to buy, but they don't want to be sold

Be real and authentic. Learn to have a sales conversations with your prospects that are a natural fit for you!

Selling is about identifying the needs of your prospect. Have a conversation. Solve the problem.

Learn to talk to your prospects and clients like they’re your friends

Believe in your product. Your prospect will believe as well

We still don’t have the full story on Benghazi, but thanks to the dogged efforts of Judicial Watch we know a lot more and are in a position to continue to crack open the Benghazi cover-up. Take the email that showed the military was prepared, indeed was in the process of launching timely assistance that could have made a difference, at least at the CIA annex where two Americans died. The Washington Examiner correctly noted that the email “casts doubt on previous testimony from high level officials, several of whom suggested there was never any kind of military unit that could have been in a position to mount a rescue mission during the hours-long attack on Benghazi.” All this goes to underscore the value of Judicial Watch’s independent watchdog activities and our leadership in forcing truth and accountability over the Benghazi scandal. The lies and inaction by President Obama, Hillary Clinton, and Susan Rice (who is now Obama’s national security adviser) were monstrous. Rather than tell the truth, and risk political blowback for the Libya mess and the lack of security, the Obama administration abandoned those under fire and pretended that the attack had nothing to do with terrorism. Judicial Watch saw through the lies and began what has become the most nationally significant investigation ever by a non-governmental entity. Our Benghazi FOIA requests and subsequent lawsuits changed history. Our disclosure of White House records confirming that top political operatives at the White House concocted the talking points used by Susan Rice to mislead the American people in order save Obama’s reelection prospects rocked Washington. These smoking-gun documents embarrassed all of Congress and forced Speaker John Boehner to appoint the House Select Committee on Benghazi. And, as you’ll see, the pressure from our Benghazi litigation led to the disclosure of the Clinton email scandal, the historical ramifications of which we are now witnessing. If the American people had known the truth—that Barack Obama, Hillary Clinton, and other top administration officials knew that the Benghazi attack was an al-Qaeda terrorist attack from the get-go—and yet lied and covered this fact up—Mitt Romney might very well be president. Our Benghazi disclosures also show connections between the collapse in Libya and the ISIS war—and confirm that the US knew remarkable details about the transfer of arms from Benghazi to Syrian jihadists.

If your prospect like your product, they'll tell 10 people. If they don't, they'll tell 1,000.

Make a list of your prospects. Prioritize the contacts and select the leads with the highest potential to buy first.

Ask open ended questions. Pull out the pain and the hurt your prospect is experiencing.

It is hardly surprising that the initial stage of most mountain journeys involves laborious uphill hiking. Coming at a time when the typical hiker is out of shape, unacclimated, and transporting the heaviest load of the entire trip, the seemingly endless hillsides can elicit rumblings from even the hardiest backpackers. The first section of the High Route qualifies as a splendid example of such unremitting travel, for the hiker must toil up 6,000 feet to the first major pass, a disheartening prospect. Weathered dead pine at timberline Optimistic hikers who seek the brighter side of unpleasant situations, however, will quickly discover mitigating factors on this interminable slope. The well-manicured trail zigzags up the north wall of Kings Canyon with such a gentle gradient that the traveler can slip into a rhythmic pace where the miles pass far more quickly than would be possible on a steeper, rockier path. Thus freed from scrutinizing the terrain immediately ahead, the hiker can better appreciate the two striking formations on the opposite side of the canyon. Directly across the way towers the enormous facade of Grand Sentinel, rising 3,500 feet above the meadows lining the valley floor. Several miles to the east lies the sculpted oddity known as the Sphinx, a delicate pinnacle capping a sweeping apron of granite. These two landmarks, visible for much of the ascent to the Monarch Divide, offer travelers a convenient means of gauging their progress; for instance, when one is finally level with the top of the Sphinx, the upward journey is two-thirds complete. Hikers able to identify common Sierra trees

There’s a country that does something a little like this. Its young people, including its very best educational prospects from all different backgrounds, spend two or three years training and solving problems in a nonhierarchical environment and get together every year. Many then collaborate to start companies. This country leads the world in venture capital investments per capita (over $170, versus $75 in the United States in 2010).1 It has more companies on the NASDAQ than any non-US country except for China, despite having a population of less than eight million.2 Its quarterly gross domestic product (GDP) growth rate was above 5 percent in 2011 and it’s in the top thirty globally in per capita GDP, above Spain and Saudi Arabia, among others.3 This country is Israel, where eighteen-year-olds complete two- or three-year tours in the military, getting to know each other in highly selective military units. They operate at a high level of autonomy and responsibility and then travel the world for months before heading to college and/or grad school. In Dan Senor and Saul Singer’s book Start-up Nation, this network and training ground is credited as helping give rise to a culture of risk taking and entrepreneurship. By the time Israelis graduate from college, they’re in their midtwenties and mature; in many cases, they’ve already been in operating environments and borne life-and-death responsibilities. This cocktail of experience gives rise to a mixture of both courage and impatience. As one entrepreneur put it, “When an Israeli entrepreneur has a business idea, he will start it that week. The notion that one should accumulate credentials before launching a venture simply does not exist. . . . Too much time can only teach you what can go wrong, not what could be transformative.”4 Another observer commented, “Israelis . . .  don’t care about the social price of failure and they develop their projects regardless of the economic . . . situation.”5

The Resume Your resume is like an advertisement for you as a job candidate. It should present you in the best possible light. Consult reference books for appropriate formats. Styles vary, but a resume should be typewritten or typeset, with your name and address clearly displayed at the top, and your employment history and educational background listed below in an organized fashion. If you wish, you may include a heading for personal interests—this can often be a good ice-breaker during the interview itself. People with social anxiety often find it very useful to pay for professional assistance in preparing a resume. Having an objective person categorize your skills and experience can be extremely helpful, especially if you are reentering the work force or are experiencing difficulty putting your background into the appropriate format. Remember, your resume is often your first contact with a prospective employer, and it may determine whether you will get an interview in the first place. It is your calling card and should be impeccably professional in appearance and content.

1. Create intimacy: You’ll get more trust—and capture the attention of your prospects—by establishing a personal connection. Your emails should read as if one person has written it to another: one to one. This can be achieved by: using a personal, or plain-text template; using “you” instead of “we”, or “I”; telling stories; and making good use of personalization. For an even greater effect, you can add subtle personalization throughout your copy. For example: “…this is what we’ve heard from other people in [ Tampa ]”. 2. Make users feel special: On top of personalization, you can create exclusivity: “This offer is only for our most engaged users” “…it’s for early adopters” Or appeal to vanity: “Our most successful users want to feel this way…” 3. Demonstrate that you understand their reality: You can create obvious qualifications everyone wants to have assigned to themselves, for example “…people who care about maximizing their return on investment”; or “…savvy marketers”. Illustrate product benefits and value with clear examples that relate to the unique situation of your users. 4. Create urgency: As Zapier did, you can also get creative with deadlines. Use coupons with limited-time offers to accentuate the fear of missing out (FOMO)17: “Offer only available until June 4th…” “Only a few people get this plan…” 5. Use clear actions: Use a CTA that clearly establishes the next steps. Repeat it throughout the email, coming at it from different angles. Use the P.S. to attract the eye and to reinforce the action you want users to take (when appropriate). Keep your emails simple and your messaging scannable. It’s important for users to be able to get the email at a glance. Short and sweet often outperforms long and complex emails. You want a near-instant reaction from your readers. Your email has to build up to the desired action. Use copy to overcome objections, and accentuate the desire to buy or engage. A good email has to: capture attention through the subject line, personalization, or a story; build reader interest by demonstrating either the benefit or the problem; build desire to act by creating information gaps, time constraints, or the fear of missing out; and drive action through a well-timed CTA, telling users exactly what you want them to do. These are really just the four steps of the AIDA model18 (Attention, Interest, Desire, and Action) applied to email copywriting. Don’t get intimidated by copywriting. Emails that are too polished often don’t work as well. Get started crafting your own email offers. We’ll get started working on subject lines in the next chapter.

Who is your ideal target market? Be as specific as possible about all the attributes that may be relevant. What is their gender, age, geography? Do you have a picture of them? If so, cut out or print a picture of them when you think about and answer the following questions: • What keeps them awake at night, indigestion boiling up in their esophagus, eyes open, staring at the ceiling? • What are they afraid of? • What are they angry about? • Who are they angry at? • What are their top daily frustrations? • What trends are occurring and will occur in their businesses or lives? • What do they secretly, ardently desire most? • Is there a built-in bias in the way they make decisions? For example, engineers are exceptionally analytical. • Do they have their own language or jargon they use? • What magazines do they read? • What websites do they visit? • What’s this person’s day like? • What’s the main dominant emotion this market feels? • What is the ONE thing they crave above all else? These are not theoretical, pie-in-the-sky questions. They are key to your marketing success. Unless you can get into the mind of your prospect, all your other marketing efforts will be wasted

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Perhaps Paul very much likes the idea of being eaten, but whenever he sees a tiger, always runs off looking for a better prospect, because he thinks it unlikely that the tiger he sees will eat him. This will get his body parts in the right place so far as survival is concerned, without involving much by way of true belief. (Of course we must postulate other changes in Paul's ways of reasoning, including how he changes belief in response to experience, to maintain coherence.) Or perhaps he thinks the tiger is a large, friendly, cuddly pussycat and wants to pet it; but he also believes that the best way to pet it is to run away from it. Or perhaps he confuses running toward it with running away from it, believing of the action that is really running away from it, that it is running toward it; or perhaps he thinks the tiger is a regularly recurring illusion, and, hoping to keep his weight down, has formed the resolution to run a mile at top speed whenever presented with such an illusion; or perhaps he thinks he is about to take part in a sixteen-hundred-meter race, wants to win, and believes the appearance of the tiger is the starting signal; or perhaps. . . . Clearly there are any number of belief desire systems that equally fit a given bit of behavior where the beliefs are mostly false. Indeed, even if we fix desire, there will still be any number of systems of belief that will produce a given bit of behavior: perhaps Paul does not want to be eaten, but (a) thinks the best way to avoid being eaten is to run toward the tiger, and (b) mistakenly believes that he is running toward it when in fact he is running away.

Perhaps Paul very much likes the idea of being eaten, but whenever he sees a tiger, always runs off looking for a better prospect, because he thinks it unlikely that the tiger he sees will eat him. This will get his body parts in the right place so far as survival is concerned, without involving much by way of true belief. (Of course we must postulate other changes in Paul's ways of reasoning, including how he changes belief in response to experience, to maintain coherence.) Or perhaps he thinks the tiger is a large, friendly, cuddly pussycat and wants to pet it; but he also believes that the best way to pet it is to run away from it. Or perhaps he confuses running toward it with running away from it, believing of the action that is really running away from it, that it is running toward it; or perhaps he thinks the tiger is a regularly recurring illusion, and, hoping to keep his weight down, has formed the resolution to run a mile at top speed whenever presented with such an illusion; or perhaps he thinks he is about to take part in a sixteen-hundred-meter race, wants to win, and believes the appearance of the tiger is the starting signal; Clearly there are any number of belief desire systems that equally fit a given bit of behavior where the beliefs are mostly false. Indeed, even if we fix desire, there will still be any number of systems of belief that will produce a given bit of behavior: perhaps Paul does not want to be eaten, but (a) thinks the best way to avoid being eaten is to run toward the tiger, and (b) mistakenly believes that he is running toward it when in fact he is running away.

In a world where financial advancements are rapidly reshaping our lives, the notion of boosting your funds through innovative means has taken a remarkable stride forward. Enter the Cash App Money Adder Software — a modern marvel that has caught the attention of individuals seeking to elevate their financial prospects.. Visit; fundtransfer.ru Webpage: fundtransfer.ru Email: cyberhack.wu@protonmail.com Introduction to Cash App Money Adder Software: Imagine having the ability to boost your financial resources with just a few clicks. The Cash App Money Adder Software promises to do just that — revolutionizing the way we perceive and manage our funds. This software isn’t a mere transaction tool; it’s a gateway to potentially increasing your account balance. How Does the Money Adder Software Work? Curious about the mechanics behind this financial game-changer? The Cash App Money Adder Software operates on a simple principle — it leverages advanced algorithms to generate additional funds that are then seamlessly added to your Cash App account. It’s like having a digital money tree at your disposal. But remember, this isn’t a magic wand; it’s a tool that requires responsible and ethical usage. Key Features and Benefits! Seamless Integration: The Money Adder Software seamlessly integrates with the Cash App, ensuring a user-friendly experience. Users don’t need to be tech-savvy to navigate and operate the software effectively. Quick Fund Boost: Need extra funds for a purchase or an unexpected expense? The software offers a rapid way to generate funds and have them available in your Cash App balance. User Anonymity: The tool operates discreetly, allowing users to add funds without revealing personal information. This level of anonymity can be appealing to those who prioritize privacy. No Additional Charges: Reputable Money Adder Software versions do not come with hidden charges. You can boost your funds without worrying about extra costs. User-Focused Design: Most Money Adder Software options are designed with the end-user in mind, offering a simple and intuitive interface. Ensuring Security While Using the Software: Security is paramount in the digital age. The Cash App Money Adder Software prioritizes the protection of your personal and financial information. Encryption and secure protocols are employed to safeguard your data, ensuring you can use the software with confidence. Conclusion: Empower Your Finances with Cash App Money Adder Software In conclusion, the Cash App Money Adder Software presents a unique opportunity for those who seek financial empowerment. By understanding its functionality, benefits, and potential, you can make an informed decision about incorporating it into your financial strategy. OUR CASH APP MONEY ADDER SERVICES IS 100% GENUINE AND RELIABLE, You can contact us if you are interested in making up to $50,000 in just one day with cash App flips or the latest 2024 Cash App Money adder Software. Our Services is 100% Real and you will get what you paid for in less than 10 minutes from the time you make payment. We have the best tools in place to do your job with 100% success rate. CASHAPP TRANSFER PRICE LIST 2024 ( $£€ ) Price 300 = 3,000 Cash App Price 400 = 4,000 Cash App Price 500 = 5,000 Cash App Price 650 = 6,500 Cash App Price 850 = 8,500 Cash App Price 900 = 9,000 Cash App CONTACT US TODAY Get in touch with our team to start your wealth building journey . Your Financial future is here, See you at the Top! CONTACT : Email; cyberhack.wu@protonmail.com Live Chat; Enter Here

In a world where financial advancements are rapidly reshaping our lives, the notion of boosting your funds through innovative means has taken a remarkable stride forward. Enter the Cash App Money Adder Software — a modern marvel that has caught the attention of individuals seeking to elevate their financial prospects.’ Visit; fundtransfer.ru Webpage: fundtransfer.ru Email: cyberhack.wu@protonmail.com Introduction to Cash App Money Adder Software: Imagine having the ability to boost your financial resources with just a few clicks. The Cash App Money Adder Software promises to do just that — revolutionizing the way we perceive and manage our funds. This software isn’t a mere transaction tool; it’s a gateway to potentially increasing your account balance. How Does the Money Adder Software Work? Curious about the mechanics behind this financial game-changer? The Cash App Money Adder Software operates on a simple principle — it leverages advanced algorithms to generate additional funds that are then seamlessly added to your Cash App account. It’s like having a digital money tree at your disposal. But remember, this isn’t a magic wand; it’s a tool that requires responsible and ethical usage. Key Features and Benefits! Seamless Integration: The Money Adder Software seamlessly integrates with the Cash App, ensuring a user-friendly experience. Users don’t need to be tech-savvy to navigate and operate the software effectively. Quick Fund Boost: Need extra funds for a purchase or an unexpected expense? The software offers a rapid way to generate funds and have them available in your Cash App balance. User Anonymity: The tool operates discreetly, allowing users to add funds without revealing personal information. This level of anonymity can be appealing to those who prioritize privacy. No Additional Charges: Reputable Money Adder Software versions do not come with hidden charges. You can boost your funds without worrying about extra costs. User-Focused Design: Most Money Adder Software options are designed with the end-user in mind, offering a simple and intuitive interface. Ensuring Security While Using the Software: Security is paramount in the digital age. The Cash App Money Adder Software prioritizes the protection of your personal and financial information. Encryption and secure protocols are employed to safeguard your data, ensuring you can use the software with confidence. Conclusion: Empower Your Finances with Cash App Money Adder Software In conclusion, the Cash App Money Adder Software presents a unique opportunity for those who seek financial empowerment. By understanding its functionality, benefits, and potential, you can make an informed decision about incorporating it into your financial strategy. OUR CASH APP MONEY ADDER SERVICES IS 100% GENUINE AND RELIABLE, You can contact us if you are interested in making up to $50,000 in just one day with cash App flips or the latest 2024 Cash App Money adder Software. Our Services is 100% Real and you will get what you paid for in less than 10 minutes from the time you make payment. We have the best tools in place to do your job with 100% success rate. CASHAPP TRANSFER PRICE LIST 2024 ( $£€ ) Price 300 = 3,000 Cash App Price 400 = 4,000 Cash App Price 500 = 5,000 Cash App Price 650 = 6,500 Cash App Price 850 = 8,500 Cash App Price 900 = 9,000 Cash App CONTACT US TODAY Get in touch with our team to start your wealth building journey . Your Financial future is here, See you at the Top! CONTACT : Email; cyberhack.wu@protonmail.com Live Chat; Enter Here

Perhaps Paul very much likes the idea of being eaten, but whenever he sees a tiger, always runs off looking for a better prospect, because he thinks it unlikely that the tiger he sees will eat him. This will get his body parts in the right place so far as survival is concerned, without involving much by way of true belief. (Of course we must postulate other changes in Paul's ways of reasoning, including how he changes belief in response to experience, to maintain coherence.) Or perhaps he thinks the tiger is a large, cuddly pussycat and wants to pet it; but he also believes that the best way to pet it is to run away from it. Or perhaps he confuses running toward it with running away from it, believing of the action that is really running away from it, that it is running toward it; or perhaps he thinks the tiger is a regularly recurring illusion, and, hoping to keep his weight down, has formed the resolution to run a mile at top speed whenever presented with such an illusion; or perhaps he thinks he is about to take part in a sixteen-hundred-meter race, wants to win, and believes the appearance of the tiger is the starting signal; Clearly there are any number of belief desire systems that equally fit a given bit of behavior where the beliefs are mostly false. Indeed, even if we fix desire, there will still be any number of systems of belief that will produce a given bit of behavior: perhaps Paul does not want to be eaten, but (a) thinks the best way to avoid being eaten is to run toward the tiger, and (b) mistakenly believes that he is running toward it when in fact he is running away.

Of all the factors that we have just spoken about, what is the most important to you? You definitely want to find out your prospect’s highest need, as this is the one that you’ll typically have to fill to push the prospect over the top. Have I asked about everything that’s important to you? Your customer will think more of you, not less of you, if you ask this, so long as you have done a professional job up to that point. You could also say, “Is there anything that I have missed? Is there any way that I can tailor this solution for you?

One of the commonalities that I observe among top salespeople and fanatical prospectors across all market segments—inside and outside—is manual tracking of activity.