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Paul Bloom is a proponent of the power of reasoning in moral persuasion, arguing that we have direct evidence of the power of reasoning in cases where morality has changed - over time, people have been persuaded to accept gay marriage, for example, or to reject slavery. Reasoning may not be as fast as intuition, as Haidt claims, but it can play a role in where those intuitions come from.
Bloom cites an idea Peter Singer describes in his book “The Expanding Circle”. This is that when you decide to make a moral argument - i.e. an argument about what is right or wrong - you must to some extent step outside of yourself and adopt an impartial perspective. If you want to persuade another that you should have more of the share of the food, you need to advance a rule that the other people can agree to. “I should get more because I’m me” won’t persuade anyone, but “I should get more because I did more work, and people who did more work should get more” might. But once you employ an impartial perspective to persuade you lend force to a general rule, which may take on a life of its own. Maybe tomorrow you slack off, so your own rule will work against you. In order to persuade you struck a bargain with the group’s shared understanding of what’s reasonable. Once you’ve done this, Singer argues, you breathe life into the internal logic of argument. The “impartial perspective” develops its own dynamic, driving reason forward quite apart from the external influences of emotion, prejudice and environment. Not only can the arguments you advance come back to bite you, but they might even lead you to conclusions you didn’t expect when you first formulated them.
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