Tim Cook Quotes

Arts degrees are awesome. And they help you find meaning where there is none. And let me assure you, there is none. Don’t go looking for it. Searching for meaning is like searching for a rhyme scheme in a cookbook: you won’t find it and you’ll bugger up your soufflé.

If you look closely at how he spent his time,” says Tim Cook, “you’ll see that he hardly ever traveled and he did none of the conferences and get-togethers that so many CEOs attend. He wanted to be home for dinner.

You Say You Want a Revolution: Interviews with Steve Jobs, Phil Schiller, Tim Cook, Jony Ive, Tony Fadell, Paul Otellini. All Things

TIM COOK. Steady, calm, chief operating officer hired by Jobs in 1998; replaced Jobs as Apple CEO in August 2011.

We relied on the slave labor of African peoples to build the levees that protected our homes and farmland, to harvest and cook our food, to care for our children, to chop, and hoe, and sweat, and sew, and nurse us back to health, while we aspired to be persons of leisure, or at least to leave the really brutal work to them.

But Sony couldn’t. It had pioneered portable music with the Walkman, it had a great record company, and it had a long history of making beautiful consumer devices. It had all of the assets to compete with Jobs’s strategy of integration of hardware, software, devices, and content sales. Why did it fail? Partly because it was a company, like AOL Time Warner, that was organized into divisions (that word itself was ominous) with their own bottom lines; the goal of achieving synergy in such companies by prodding the divisions to work together was usually elusive. Jobs did not organize Apple into semiautonomous divisions; he closely controlled all of his teams and pushed them to work as one cohesive and flexible company, with one profit-and-loss bottom line. “We don’t have ‘divisions’ with their own P&L,” said Tim Cook. “We run one P&L for the company.

Tim Cook came out of procurement, which is just the right background for what we needed. I realized that he and I saw things exactly the same way. I had visited a lot of just-in-time factories in Japan, and I’d built one for the Mac and at NeXT. I knew what I wanted, and I met Tim, and he wanted the same

following the herd was not a good thing, that it was a terrible thing to do

Generations of reproductive biologists assumed females to be sexually monogamous but it is now clear this is wrong,’ Tim Birkhead admitted in his 2000 book Promiscuity.

You can achieve the highest level of academic, financial, physical, emotional and spiritual success but you won’t achieve true harmony until you cook your own meal.

Tim Cook When Steve Jobs returned to Apple and produced the “Think Different” ads and the iMac in his first year, it confirmed what most people already knew: that he could be creative and a visionary. He had shown that during his first round at Apple. What was less clear was whether he could run a company. He had definitely not shown that during his first round.

Tim and Andy stood there in head-to-toe leather motocross outfits, covered in road dust, behind me in a dark corner of the hotel’s dining room. Tim has penetrating pale blue eyes with tiny pupils, and the accent of an Englishman from the north – Newcastle, or Leeds maybe. Andy is an American with blond hair and the wholesome, well-fed good looks and accent of the Midwest. Behind them, two high-performance dirt bikes leaned on kickstands in the Hang Meas’ parking lot.      Tim owns a bar/restaurant in Siemreap. Andy is his chef. Go to the end of the world and apparently there will be an American chef there waiting for you.

How, then, can Apple claim to be 100 percent renewable? It purchases a fraudulent “100 percent renewable” status from electricity producers. The basic way this works is that Apple pays utilities to give it credit for the solar and wind that others use—and to give others the blame for the coal, gas, and nuclear that Apple uses. It’s as if Apple CEO Tim Cook were traveling with nine other people on a yacht powered 90 percent by diesel and 10 percent by a sail—and Cook claimed that he traveled just using the sail, while the others traveled using the diesel. This energy accounting fraud is shameful and destructive, because it leads us to think that we can have innovators like Apple without the uniquely cost-effective energy we get from fossil fuels. Even worse, leading company after leading company, including Facebook, Google, Bank of America, and Anheuser-Busch, is claiming to be 100 percent renewable.[18]

It’s too bad some of you are old enough to remember the peaceful buccaneer days, because those days are long gone—the summer’s over and empire season is here, and in a few more years it probably won’t be possible anywhere in the Caribbean to just sit in the sun and cook scavenged Spanish livestock over the buccan fires. It’s a new world, right enough, a world for the taking, and we’re the ones who know how to live in it without having to pretend it’s a district of England or France or Spain. All that could hold us back is laziness.

to an AirPort Express in his hospital room, announcing his surgery. He assured them that the type of pancreatic cancer he had “represents about 1% of the total cases of pancreatic cancer diagnosed each year, and can be cured by surgical removal if diagnosed in time (mine was).” He said he would not require chemotherapy or radiation treatment, and he planned to return to work in September. “While I’m out, I’ve asked Tim Cook to be responsible for Apple’s day to day operations, so we shouldn’t miss a beat. I’m sure I’ll be calling some of you way too much in August, and I look forward to seeing you in September.” One side effect of the operation would become a problem for Jobs because of his obsessive diets and the weird routines of purging and fasting that he had practiced since he was a teenager. Because the pancreas provides the enzymes that allow the stomach to digest food and absorb nutrients, removing part of the organ makes it hard to get enough protein. Patients are advised to make sure that they eat frequent meals and maintain a nutritious diet, with a wide variety of meat and fish proteins as well as full-fat milk products. Jobs had never done this, and he never would.

Awkward When CNBC Discusses Tim Cook's

Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed the new CEO’s love of data crunching. For Christensen, that was a huge red flag. “When we teach people to be data-driven, we condemn them to take action when the game is over because there’s no data about the future,” said Christensen, adding facetiously that when he died, he planned to ask God why he only made data available about the past.

I believe in the gospel of Good Living. You cannot make any god happy by fasting. Let us have good food, and let us have it well cooked — and it is a thousand times better to know how to cook than it is to understand any theology in the world.

When I think of ethics, I think of leaving things better than you found them. And to me, that goes from everything from environmentally, to how you work with suppliers with labor questions, to the carbon footprint of your products, to the things you choose to support, to the way you treat your employees. . . . Your whole persona fits under that umbrella.

a person should not have to choose between doing good and doing well

We rarely control the timing of opportunities, but we can control our preparation

Jobs had been famously stingy when it came to charities, arguing that the most charitable thing he could do was increase Apple’s value so that shareholders had more money to give away to the causes of their choice

Coding gives people the ability to change the world and from my perspective, it’s the most important second language and the only language that is global

At a 2018 Apple shareholder meeting, Cook was optimistic about the future of Apple Pay and other contactless payment systems. “I’m hoping to be alive to see the elimination of money,

leave the world a better place than we found it

When Recode’s Kara Swisher asked Cook what he would do in Zuckerberg’s situation as Congress demanded answers to its concerns, he simply replied, “I wouldn’t be in this situation.

the power of human creativity can solve even the biggest challenges—and that the people who are crazy enough to think they can change the world are the ones who do.

When Jobs finally took over, gone was the dismissive attitude toward soldiers. In March 1998, he hired Tim Cook, known as the “Attila the Hun of inventory,” from Compaq to run operations.

False Fail. In rescuing Apple, Jobs demonstrated how to escape the Moses Trap. He had learned to nurture both types of loonshots: P-type and S-type. He had separated his phases: the studio of Jony Ive, Apple’s chief product designer, who reported only to Jobs, became “as off-limits as Los Alamos during the Manhattan Project.” He had learned to love both artists and soldiers: it was Tim Cook who was groomed to succeed him as CEO. Jobs tailored the tools to the phase and balanced the tensions between new products and existing franchises in ways that have been described in many books and articles written about Apple. He had learned to be a gardener nurturing loonshots, rather than a Moses commanding them.

The less-famous history of an ultra-famous icon captures one person’s evolution toward this balance. During Steve Jobs’s first stint at Apple, he called his loonshot group working on the Mac “pirates” or “artists” (he saw himself, of course, as the ultimate pirate-artist). Jobs dismissed the group working on the Apple II franchise as “regular Navy.” The hostility he created between the two groups, by lionizing the artists and belittling the soldiers, was so great that the street between their two buildings was known as the DMZ—the demilitarized zone. The hostility undermined both products. Steve Wozniak, Apple’s cofounder along with Jobs, who was working on the Apple II franchise, left, along with other critical employees; the Mac launch failed commercially; Apple faced severe financial pressure; Jobs was exiled; and John Sculley took over (eventually rescuing the Mac and restoring financial stability). When Jobs returned twelve years later, he had learned to love his artists (Jony Ive) and soldiers (Tim Cook) equally.

I love cooking. I cook for myself every day. I like the ceremony of it. It takes me into a different zone. I make a lot of pasta. But cooking for a crowd of five or ten or, heaven forbid, twenty? No, thank you. I don’t like feeling like a slave to the care and feeding of my guests.

And then there is Apple, the dissenter from the libertarian creed. Both Steve Jobs and Tim Cook have been real allies to the content community, and their stance against the surveillance-marketing model that is at the core of Google’s and Facebook’s businesses—i.e., their support of ad blockers—puts them in direct opposition to the dominant search and social platforms.

In fact, there is clear evidence that cooking in ‘vegetable’ oils is likely to be very bad for our health.

Note from Tim Ferriss: I asked Tim to share a fun piece of related background. Here it is. In early 2015, Elon reached out to schedule a call. He said he had read some Wait But Why posts and was wondering if I might be interested in writing about some of the industries he’s involved in. I flew out to California to meet with him, tour the Tesla and SpaceX factories, and spend some time with the executives at both companies to learn the full story about what they were doing and why. Over the next six months, I wrote four very long posts about Tesla and SpaceX and the history of the industries surrounding them (during which I had regular conversations with Elon in order to really get to the bottom of the questions I had). In the first three posts, I tried to answer the question, “Why is Elon doing what he’s doing?” In the fourth and final post of the series, I examined Elon himself and tried to answer the question, “Why is Elon able to do what he’s doing?” That’s what led me to explore all these ideas around reasoning from first principles (being a “chef” who comes up with a recipe) versus reasoning by analogy (being a “cook” who follows someone else’s recipe).

If your crackling is not crisp enough when the meat is ready to serve, don’t worry. Simply cut the crackling away, return it to the oven and cook it for a further 15 minutes, while you have a gin and tonic to begin your meal. After this extra oven time, your crackling will be sure to crack like glass.

By 2025, even drug dealers will not take cash. South Korea plans to have no cash at all by 2020.1 In Sweden, the European country going cashless first, buskers use contactless machines. A new app, BuSK, lets Londoners do the same thing. In Holland, a coat developed for the homeless allows people to give money by swiping a card on their sleeve.2 Physical money in your hand – a system of payment that began 600 years before the birth of Christ – is coming to an end. Apple’s CEO Tim Cook says the next generation ‘will not even know what money was.

Gripping the receiver with flustered fingers, she had wanted to scream, to yell, “You promised!” But instead she gracefully offered to cook him a gourmet brunch in the morning. By her reckoning, he had paused a second too long before accepting. But he had said yes. Thus far she had taken everything Wiley had told her at face value. If he had said no, she admitted to herself with not a little shame, she would have spent the night searching for the other woman.

Android phones poll 1,200 data points a day from their users and send that back to the Google data-mining mother ship. iOS phones pull 200, and Apple bends over backward to emphasize that data is not being used for profiteering. “The truth is,” Apple CEO Tim Cook said in 2018, “we could make a ton of money if we monetized our customers, if we made our customers our product. We’ve elected not to do that.

Al subcontratar la mayoría de operaciones de Apple y reforzar la asociación con Foxconn, Cook hizo algo que no se había hecho nunca antes, y con resultados asombrosos. Los ejecutivos de Apple, muy especialmente Steve Jobs, tomaron debida nota de ello.

Resulta difícil reclutar buenos empleados y conseguir desarrollo económico cuando te ven como un estado retrasado que permite la discriminación.»

The practice of placing the jar of cooked bones in walls and buried under a structure became a ritual of blessing for business or financial success.

It’s hard to imagine Tim Cook blurbing a Samsung phone. That’s because Apple seeks to corner the market, not to spread an idea or create a positive change. They’re in the business of raising their stock price, and everything else is merely a tactic.

Lucullus placed a live fish in a glass jar in front of every diner at his table. The better the death, the better the meal would taste. Catherine de Medici brought her cooks to France when she married, and those cooks brought sherbet and custard and cream puffs, artichokes and onion soup, and the idea of roasting birds with oranges. As well as cooks, she brought embroidery and handkerchiefs, perfumes and lingerie, silverware and glassware and the idea that gathering around a table was something to be done thoughtfully. In essence, she brought being French to France. Everything started somewhere else. She thought of Tim's note: write to me. He didn't want to hear about Lucullus and Catherine de Medici; but she loved her old tomes and the things unearthed there, the ballast they lent, the safety of information. She spread her notebooks open across the table. There was a recipe for roasted locusts from ancient Egypt, and on the facing page, her own memory of the first thing she ever cooked, the curry sauce and Anne's chocolate.

Tomorrow lunchtime. So much for my weekend neighborhood cookout, huh?” “You could always go after?” Lombardi suggested. “I don’t know about that, Tim. That’s the funny thing about cutting open a body, it really puts you off the sight of cooked meat right after.

Jamie Dimon of JPMorgan, Mark Zuckerberg of Facebook, Jack Dorsey formerly of Twitter, Tim Cook of Apple, Elon Musk of Tesla—all these business leaders regularly attend their companies’ quarterly calls. Let’s take a concrete example. Chevron, one of the world’s largest oil companies, had revenues of about $140 billion and a market value of about $190 billion in 2019. The management held a conference call for investors and analysts on January 31, 2020, to highlight its performance.20 The analysts and investors asked twenty-nine questions. What percentage of these do you think were about the future? More than 70 percent.

In 2012, Google Maps had become the premier provider of mapping services and location data for mobile phone users. It was a popular feature on Apple’s iPhone. However, with more consumer activity moving to mobile devices and becoming increasingly integrated with location data, Apple realized that Google Maps was becoming a significant threat to the long-term profitability of its mobile platform. There was a real possibility that Google could make its mapping technology into a separate platform, offering valuable customer connections and geographic data to merchants, and siphoning this potential revenue source away from Apple. Apple’s decision to create its own mapping app to compete with Google Maps made sound strategic sense—despite the fact that the initial service was so poorly designed that it caused Apple significant public embarrassment. The new app misclassified nurseries as airports and cities as hospitals, suggested driving routes that passed over open water (your car had better float!), and even stranded unwary travelers in an Australian desert a full seventy kilometers from the town they expected to find there. iPhone users erupted in howls of protest, the media had a field day lampooning Apple’s misstep, and CEO Tim Cook had to issue a public apology.19 Apple accepted the bad publicity, likely reasoning that it could quickly improve its mapping service to an acceptable quality level—and this is essentially what has happened. The iPhone platform is no longer dependent on Google for mapping technology, and Apple has control over the mapping application as a source of significant value.

Gracias a la nueva misión de Cook, Apple empezó a ascender rápidamente en las clasificaciones de Greenpeace, reduciendo las emisiones por producto año tras año y confiando cada vez más en energías renovables, en vez de en carbón, para el funcionamiento de sus fábricas, sus oficinas y sus tiendas en todo el mundo. En un informe de Greenpeace de 2014449, Apple fue nombrada una de las operadoras de centros de datos más limpia del mundo. Apple había recorrido mucho camino, y Tim Cook estaba cambiando la compañía y haciendo del mundo un lugar mejor.

Tal vez parezca una locura, pero estamos trabajando en ello. […] Nos gustaría ser capaces un día de fabricar nuevos productos única y exclusivamente a partir de materiales reciclados, incluyendo entre ellos los viejos productos de los clientes. Se trata de un experimento de tecnología del reciclaje que nos está enseñando muchas cosas, y confiamos en que este tipo de pensamiento inspire a los demás integrantes de nuestro sector470

De hecho, lo ha plasmado en términos más potentes si cabe: la diversidad es «el futuro de nuestra compañía565», dijo en 2015. Cook había dicho que Apple es una «compañía mejor» y crea mejores productos siendo más diversa en experiencia, conocimiento y puntos de vista. «Una de las razones por las que los productos Apple funcionan realmente bien […] es porque las personas que trabajan en ellos no son solo ingenieros e informáticos, sino también artistas y músicos. Es esta intersección de las artes liberales y las humanidades con la tecnología lo que crea productos mágicos.»

Por eso es imprescindible comprender a fondo las culturas del mundo. —Y añadió—: He aprendido no solo a valorar esto, sino también a apreciarlo. Lo que hace del mundo un lugar interesante son nuestras diferencias, no nuestras similitudes566.»

rumorea además que Apple está incorporando nuevos sensores, posiblemente para el control de los niveles de azúcar en sangre. Lo cual será especialmente útil para las personas con diabetes, pero también para todo aquel que desee ver cómo afecta a los niveles de azúcar en sangre una determinada comida o un dónut. La alimentación nunca volverá a ser igual.

Cook tiene razón cuando dice que las mejores compañías de América son las más diversas, y Apple está en camino de tener una fuerza laboral más diversa. Los avances son lentos

El Apple Watch va de camino de convertirse en una nueva categoría destacada en el sector sanitario, pero el proyecto automovilístico de Apple, el Proyecto Titan, parece haberse estancado, estar incluso moribundo.

Apple le echó también el ojo al talento de Tesla. Fichó tantos empleados de Tesla que su CEO, Elon Musk, dijo en una ocasión que el proyecto del Apple Car era un «cementerio de Tesla». «Han contratado a gente que nosotros hemos despedido —explicó Musk al periódico alemán Handelsblatt a finales de 2015—. Si no lo consigues en Tesla, te vas a trabajar a Apple.» Musk consideraba que un coche era para Apple, «lógicamente, el siguiente producto donde poder ofrecer una innovación importante

Estaba ampliamente aceptado que, después de Jobs, la persona más visionaria de Apple no era Cook, sino Jony Ive, el jefe de diseño.

«Sabía exactamente qué madera quería, pero no decía simplemente “Me gusta el roble” o “Me gusta el arce”. Sabía que quería la madera cortada en perpendicular a los anillos del árbol, y que tenía que estar cortada en invierno, idealmente en enero, para que tuviera el mínimo contenido en savia y azucares. En las reuniones, un montón de arquitectos con el pelo canoso nos mirábamos entre nosotros y pensábamos ¡Madre mía!

#1. No Escape and feature keys Today’s Apple Event confirmed many of the rumors surrounding the lengthy-awaited refresh of the Macbook Pro line. The Escape and Function keys at the laptops had been deserted in choose of a hint bar that changed relying at the software that is getting used. The last the Macbook Pro got a chief update was a shocking 4 years in the past and many guides are celebrating the brand new design. However, the lack of bodily Escape and Function keys is a disaster for one major set of Apple’s customers — Developers. Let’s test numbers: There are ~ 19 million developers inside the global. And Apple has managed to promote ~19 million Macs over the past four quarters. What a twist of fate! Yes, builders are drawn toward Apple products mainly for software program reasons: the Unix-like running gadget and the proprietary development atmosphere. But builders want to have a useful keyboard to make use of that software and now they don’t. Why Tim Cook, why? This isn’t to say that the contact bar is an inherently awful concept. You should locate it on pinnacle of the Esc and feature keys as opposed to doing away with them completely! Something like this: #2 Power. Almost no improvement for RAM and a processor The 2016 MacBook Pro ships with RAM and processor specifications that are nearly equal to the 2010 model. Deja vu? RAM: At least it appears like that, because the MacBook Pro has had alternatives of as much as 16 GB of RAM in view that 2010. The best difference now's that you pay for the update. Processors: The MacBook Pro had options with 2.4 gigahertz twin-middle processors again in 2010. Anything new in 2016? Not absolutely, well… nope.

We agree that it is too late to think of visiting Cousin Ellen today – in fact if we do not hurry home we shall be late for dinner (an eventuality which cannot be contemplated with equanimity). As we near home and the hour advances, I beseech Tim to hurry. He replies indignantly that he will do nothing of the kind; why should we race home, jeopardising our very lives, for the sake of a cantankerous old woman (only he does not say ‘woman’)? Do I realise – he says bitterly – that I am becoming absolutely under the creature’s thumb? Reply that I do realise it. He then says why on earth don’t I get rid of the brute? Reply that I am too frightened of her. Tim says the thing is absolutely preposterous, Cook must go. Fortunately, we arrive just in time for dinner, and it is such an excellent meal that Tim’s heart is softened, and he says we had better give her another chance, but I must take a strong line with her and stand no nonsense. Make no reply to this command as I feel in my bones I shall not be able to comply with it.

The sociopathic society of consumption depends heavily on goods turned out by dismal sweatshops (e.g., Boomer Kathie Lee’s/Wal-Mart’s Dickensian workshops, Boomers Steve Jobs’/Tim Cook’s subcontracted factories, so depressing that they feature suicide nets to prevent employees from leaping to their deaths).23 Asking other countries to improve their labor conditions would not only be ethical, it would improve America’s competitive position. The only thing Boomers really ask for now, however, is that their purchases be cheap and the moral quandaries offshored.

Apple has made products for years that people didn’t know they wanted and now they can’t live without

It is equally silly of these Christians to suppose that when their god applies the fire (like a common cook!) all the rest of mankind will be thoroughly roasted, and that they alone will escape unscorched — not just those alive at the time, mind you, but they say those long since dead will rise up from the earth possessing the same bodies as they did before. I ask you: Is this not the hope of worms? For what sort of human soul is it that has any use for a rotted corpse of a body? The very fact that some Jews and even some Christians reject this teaching about rising corpses shows just how repulsive it is; it is nothing less than nauseating and impossible. I mean, what sort of body is it that could return to its original nature or become the same as it was before it rotted away? And of course they have no reply for this one, and as in most cases where there is no reply they take cover by saying 'Nothing is impossible with God.'[

Tim Cook, now Apple’s CEO, says that he worried about Tevanian leaving, and urged Steve in 2004 to figure out another challenge to keep the brilliant software engineer at Apple. “Steve looked at me,” Cook remembers, “and goes, ‘I agree he’s really smart. But he’s decided he doesn’t want to work. I’ve never found in my whole life that you could convince someone who doesn’t want to work hard to work hard.’ ” Another time, shortly after Steve had learned that Tevanian had taken up golf, Steve carped to Cook that something was really amiss. “Golf?!” he thundered incredulously. “Who has time for golf?

To deepen alignment across specialties, the Apple organizational structure was very different from that of most other firms. There were no product divisions that were their own profit centers. “We run one P&L for the company,” said operations head Tim Cook (who became CEO after Jobs’s death).8 Thus, divisions did not compete against each other for customers or worry about "cannibalization.” This proved a huge competitive advantage when Apple introduced the iPod and iTunes. Rival Sony, rich in assets that could have given Apple a run for its money, was undermined by their organization structure, which was divided into profit centers that drove focus on product lines but hampered collaboration across these lines. Sony’s music division and their consumer electronics division were never able to successfully join forces to compete against Apple. Conversely, at Apple, all departments could celebrate a sale, whether a consumer chose to download music through their iPod or iPhone, or send emails using an iPad or MacBook.

But just imagine what would happen at the next Apple keynote if Tim Cook announced a simple monthly Apple subscription plan that covered everything: network provider charges, automatic hardware upgrades, and add-on options for extra devices, music and video content, specialty software, gaming, etc. Not just an upgrade program, but Apple as a Service.

Don’t follow a model that doesn’t work. If the recipe sucks, it doesn’t matter how good a cook you are.

Apple employees are spared such intrusions because they are “scared silent.” As Adam Lashinsky reports in Inside Apple, employees know that revealing company secrets will get them fired on the spot. This penchant for secrecy means the small teams that do most of the work at Apple are given only the slivers of information that executives believe they need. A few years ago, we talked to a senior Apple executive who speculated—but, of course, didn’t know—that CEO Tim Cook might be the only person who knew all the major features of the next iPhone.