The Night Guest Book Quotes

People talk about nightfall, or night falling, or dusk falling, and it’s never seemed right to me. Perhaps they once meant befalling. As in night befalls. As in night happens. Perhaps they, whoever they were, thought of a falling sun. That might be it, except that that ought to give us dayfall. Day fell on Rupert the Bear. And we know, if we’ve ever read a book, that day doesn’t fall or rise. It breaks. In books, day breaks, and night falls. In life, night rises from the ground. The day hangs on for as long as it can, bright and eager, absolutely and positively the last guest to leave the party, while the ground darkens, oozing night around your ankles, swallowing for ever that dropped contact lens, making you miss that low catch in the gully on the last ball of the last over.

For I have indeed been torn from all my roots, even from the earth that nourished them, more entirely than most in our times. I was born in 1881 in the great and mighty empire of the Habsburg Monarchy, but you would look for it in vain on the map today; it has vanished without trace. I grew up in Vienna, an international metropolis for two thousand years, and had to steal away from it like a thief in the night before it was demoted to the status of a provincial German town. My literary work, in the language in which I wrote it, has been burnt to ashes in the country where my books made millions of readers their friends. So I belong nowhere now, I am a stranger or at the most a guest everywhere. Even the true home of my heart’s desire, Europe, is lost to me after twice tearing itself suicidally to pieces in fratricidal wars. Against my will, I have witnessed the most terrible defeat of reason and the most savage triumph of brutality in the chronicles of time. Never—and I say so not with pride but with shame—has a generation fallen from such intellectual heights as ours to such moral depths.

Unto my Books-so good to turn- Far ends of tired Days- It half endears the Abstinence- And Pain-is missed-in Praise- As Flavors-cheer Retarded Guests With Banquettings to be- So Spices-stimulate the time Till my small Library- It may be Wilderness-without- Far feet of failing Men- But Holiday-excludes the night- And it is Bells-within- I thank these Kinsmen of the Shelf- Their Countenances Kid Enamor-in Prospective- And satisfy-obtained-

I want you to call me tonight when you’re at work,” I say, tense now. “Why?” “So I’ll know you’re safe.” “When do you want me to call?” “Every hour.” Sipping her lemonade, Shay grins. “Yeah, I’m not doing that.” “Why?” I grunt. “I’ll never remember. Besides, it’s a little excessive.” “I’ll call you every hour then.” Shay smiles wider. “Will we talk every hour or will you just ask if I’m dead then hang up once you get your answer?” I lean over and kiss her forehead. Her hair smells so good. I want it spread out across my pillows while I move inside her. I can barely sit still with my cock so hard. “I should get a room at the hotel, so you can spend your breaks with me.” Shay loses her smile. “No.” I run my fingers over her thigh. “I could help you count toilet paper rolls. Even take luggage to rooms for late night guests. How does that sound?” “You’re being weird.” “Is it weird to crave you?” Shay grins. “Yes. You’re weird.” I roll my eyes. “Fuck you for being addictive.” “I’m sorry my pussy is so addictive. Maybe there’s a twelve step program to help you.

What will I do with my days now that my nights are sublimely alone and how will I make use of this wound I carried like a map so that I would never, never lose you? from “In Praise of the Defective

Everyone, this is Zelus,” Mordecai presented him to us, Zelus beamed at us all, clearly enjoying the attention. “Indeed, my dear guests! And what a night it will be! I’ve got tremendous entertainment planned for you in the colosseum. Spectacles you wouldn’t believe!

That night, after all the guests have gone, after the chairs have been stacked back up, and the leftovers put in the fridge, I go up to my room to change out of my dress. Sitting on the bed is my yearbook. I flip to the back of the book, and there it is, Peter’s message to me. Only, it’s not a message, it’s a contract. Lara Jean and Peter’s Amended Contract Peter will write a letter to Lara Jean once a week. A real handwritten letter, not an e-mail. Lara Jean will call Peter once a day. Preferably the last call of the night, before she goes to bed. Lara Jean will put up a picture of Peter’s choosing on her wall. Peter will keep the scrapbook out on his desk so any interested parties will see that he is taken. Peter and Lara Jean will always tell each other the truth, even when it’s hard. Peter will love Lara Jean with all his heart, always.

One of the villagers had left his home to try his luck abroad. After twenty five years, having made a fortune, he returned to his country with his wife and child. Meanwhile his mother and sister had been running a small hotel in the village where he was born. He decided to give them a surprise and, leaving his wife and child in another inn, he went to stay at his mother’s place, booking a room under an assumed name. His mother and sister completely failed to recognize him. At dinner that evening he showed them a large sum of money he had on him, and in the course of the night they slaughtered him with a hammer. After taking the money they flung the body into the river. Next morning his wife came and, without thinking, betrayed the guest’s identity. His mother hanged herself. His sister threw herself into a well.

The outlandish 2000 election and Bush’s victory had come along at the perfect time, helping Stewart, the correspondents, and the writers sharpen The Daily Show’s tone of bemused mockery. The next world-changing events would have just as big an effect—and a late-night, basic cable comedy show would become an unlikely outlet for mourning, an antidote to anxiety, and gradually a center of principled, patriotic dissent.

One Autumn night, in Sudbury town, Across the meadows bare and brown, The windows of the wayside inn Gleamed red with fire-light through the leaves Of woodbine, hanging from the eaves Their crimson curtains rent and thin.” “As ancient is this hostelry As any in the land may be, Built in the old Colonial day, When men lived in a grander way, With ampler hospitality; A kind of old Hobgoblin Hall, Now somewhat fallen to decay, With weather-stains upon the wall, And stairways worn, and crazy doors, And creaking and uneven floors, And chimneys huge, and tiled and tall. A region of repose it seems, A place of slumber and of dreams, Remote among the wooded hills! For there no noisy railway speeds, Its torch-race scattering smoke and gleeds; But noon and night, the panting teams Stop under the great oaks, that throw Tangles of light and shade below, On roofs and doors and window-sills. Across the road the barns display Their lines of stalls, their mows of hay, Through the wide doors the breezes blow, The wattled cocks strut to and fro, And, half effaced by rain and shine, The Red Horse prances on the sign. Round this old-fashioned, quaint abode Deep silence reigned, save when a gust Went rushing down the county road, And skeletons of leaves, and dust, A moment quickened by its breath, Shuddered and danced their dance of death, And through the ancient oaks o'erhead Mysterious voices moaned and fled. These are the tales those merry guests Told to each other, well or ill; Like summer birds that lift their crests Above the borders of their nests And twitter, and again are still. These are the tales, or new or old, In idle moments idly told; Flowers of the field with petals thin, Lilies that neither toil nor spin, And tufts of wayside weeds and gorse Hung in the parlor of the inn Beneath the sign of the Red Horse. Uprose the sun; and every guest, Uprisen, was soon equipped and dressed For journeying home and city-ward; The old stage-coach was at the door, With horses harnessed, long before The sunshine reached the withered sward Beneath the oaks, whose branches hoar Murmured: "Farewell forevermore. Where are they now? What lands and skies Paint pictures in their friendly eyes? What hope deludes, what promise cheers, What pleasant voices fill their ears? Two are beyond the salt sea waves, And three already in their graves. Perchance the living still may look Into the pages of this book, And see the days of long ago Floating and fleeting to and fro, As in the well-remembered brook They saw the inverted landscape gleam, And their own faces like a dream Look up upon them from below.

One Autumn night, in Sudbury town, Across the meadows bare and brown, The windows of the wayside inn Gleamed red with fire-light through the leaves Of woodbine, hanging from the eaves Their crimson curtains rent and thin. As ancient is this hostelry As any in the land may be, Built in the old Colonial day, When men lived in a grander way, With ampler hospitality; A kind of old Hobgoblin Hall, Now somewhat fallen to decay, With weather-stains upon the wall, And stairways worn, and crazy doors, And creaking and uneven floors, And chimneys huge, and tiled and tall. A region of repose it seems, A place of slumber and of dreams, Remote among the wooded hills! For there no noisy railway speeds, Its torch-race scattering smoke and gleeds; But noon and night, the panting teams Stop under the great oaks, that throw Tangles of light and shade below, On roofs and doors and window-sills. Across the road the barns display Their lines of stalls, their mows of hay, Through the wide doors the breezes blow, The wattled cocks strut to and fro, And, half effaced by rain and shine, The Red Horse prances on the sign. Round this old-fashioned, quaint abode Deep silence reigned, save when a gust Went rushing down the county road, And skeletons of leaves, and dust, A moment quickened by its breath, Shuddered and danced their dance of death, And through the ancient oaks o'erhead Mysterious voices moaned and fled. These are the tales those merry guests Told to each other, well or ill; Like summer birds that lift their crests Above the borders of their nests And twitter, and again are still. These are the tales, or new or old, In idle moments idly told; Flowers of the field with petals thin, Lilies that neither toil nor spin, And tufts of wayside weeds and gorse Hung in the parlor of the inn Beneath the sign of the Red Horse. Uprose the sun; and every guest, Uprisen, was soon equipped and dressed For journeying home and city-ward; The old stage-coach was at the door, With horses harnessed,long before The sunshine reached the withered sward Beneath the oaks, whose branches hoar Murmured: "Farewell forevermore. Where are they now? What lands and skies Paint pictures in their friendly eyes? What hope deludes, what promise cheers, What pleasant voices fill their ears? Two are beyond the salt sea waves, And three already in their graves. Perchance the living still may look Into the pages of this book, And see the days of long ago Floating and fleeting to and fro, As in the well-remembered brook They saw the inverted landscape gleam, And their own faces like a dream Look up upon them from below.

Eventually, the men’s talk of politics turned to poetry. The recitations could begin with a quatrain from Omar Khayyam’s Rubaiyat: I need a jug of wine and a book of poetry, Half a loaf for a bite to eat, Then you and I, seated in a deserted spot, Will have more wealth than a Sultan’s realm. To which a voice might answer with a poem by Rumi: My arrow of love has arrived at the target I am in the house of mercy and my heart is a place of prayer. These gatherings went on for hours, with one guest after another reciting poems of the Persian masters—Rumi, Khayyam, Sa’adi, snd Hafez. That my father, the Colonel, who could make us cower with a single sidelong glance, produced the most skillful recitations both bewildered and fascinated me. His voice had a deep timbre perfectly suited to reciting verse, and the frequent cries of “Lovely!” and “Exquisite!” roused him to ever more passionate declamation. I listened from behind the window, enraptured by the music of a language that can sometimes sound like susurrations of a lover and sometimes like the reed’s plaintive song. The words hooked into me and wouldn’t let me go. Rivers, oceans, and deserts, the nightingale and the rose—the perennial symbols of Persian poetry first grew familiar to me through these late-night scenes in the garden, and even though I was still a young girl, only just a child, the verses called me away to different lands.

Two weeks ago my mountain of mail delivered forth a pipsqueak mouse of a letter from a well-known publishing house that wanted to reprint my story “The Fog Horn” in a high school reader. In my story, I had described a lighthouse as hav­ing, late at night, an illumination coming from it that was a “God-Light.” Looking up at it from the view-point of any sea-creature one would have felt that one was in “the Presence.” The editors had deleted “God-Light” and “in the Presence.” Some five years back, the editors of yet another anthology for school readers put together a volume with some 400 (count ‘em) short stories in it. How do you cram 400 short stories by Twain, Irving, Poe, Maupassant and Bierce into one book? Simplicity itself. Skin, debone, demarrow, scarify, melt, render down and destroy. Every adjective that counted, every verb that moved, every metaphor that weighed more than a mosquito—out! Every simile that would have made a sub-moron’s mouth twitch—gone! Any aside that explained the two-bit philosophy of a first-rate writer—lost! Every story, slenderized, starved, bluepenciled, leeched and bled white, resembled every other story. Twain read like Poe read like Shakespeare read like Dostoevsky read like—in the finale—Edgar Guest. Every word of more than three syllables had been ra­zored. Every image that demanded so much as one instant’s attention—shot dead. Do you begin to get the damned and incredible picture? How did I react to all of the above? By “firing” the whole lot. By sending rejection slips to each and every one. By ticketing the assembly of idiots to the far reaches of hell.

Great-grandma Elisa Ramires was a promising cook at an inn. The job was her only opportunity to raise Grandma on her own, so she made herself famous with a buttery, delicately savory fubá cake recipe. Dona Elizabete Molina had been at the inn longer than Great-grandma, and she was also famous for her own recipe. Milk pudding. It was said to be so smooth it slid on your tongue. The two were often at odds. They each wanted to prove to the neighborhood who was the best cook in town, and the opportunity came about with a cooking contest. The night before the contest, Great-grandma and Dona Elizabete were busy preparing their entry dishes and tending to the many guests at the inn. It was a busy night, with many tourists in town for Carnival. Nerves frazzled, shoulder to shoulder, and vying for space in the small kitchen, the story goes that the cooks accidentally tripped each other and sent their cake and pudding flying off the trays. Miraculously, the layers stacked up. Dona Elizabete's milk pudding landed atop Great-grandma's fubá cake. Maybe Dona Elizabete held the tray at the right angle until the last second and the pudding had enough surface tension to just slide off the right way without breaking. Maybe Great-grandma's cake was firm enough to hold the delicate layer of pudding atop. Whatever the case, they tried this new, accidental two-layered cake and realized that their recipes complemented each other beautifully. When they passed samples around to the guests, their reaction was proof that they'd produced perfection. No one remembers if they still entered the contest. Because from that moment on, the only thing everyone could talk about was their new recipe, the one they called "Salt and Sugar". One layer fubá cake, one layer pudding.

Let your imagination change what you know. Suddenly a gray rock becomes ashen or clouded with dream. A ring round a rock is luck. To find a red rock is to discover earthblood. Blue rocks make you believe in them. Patterns and flecks on rocks are bits of different countries and terrains, speckled questions. Conglomerates are the movement of land in the freedom of water, smoothed into a small thing you can hold in your hand, rub against your face. Sandstone is soothing and lucid. Shale, of course, is rational. Find pleasure in these ordinary palm worlds. Help yourself prepare for a life. Recognize when there are no words for the pain, when there are no words for the joy, there are rocks. Fill all the clear drinking glasses in your house with rocks, no matter what your husband or lover thinks. Gather rocks in small piles on the counters, the tables, the windowsills. Divide rocks by color, texture, size, shape. Collect some larger stones, place them along the floor of your living room, never mind what the guests think, build an intricate labyrinth of inanimates. Move around your rocks like a curl of water. Begin to detect smells and sounds to different varieties of rock. Give names to some, not geological, but of your own making. Memorize their presence, know if one is missing or out of place. Bathe them in water once each week. Carry a different one in your pocket every day. Move away from normal but don’t notice it. Move towards excess but don’t care. Own more rocks than clothing, than dishes, than books. Lie down next to them on the floor, put the smaller ones in your mouth occasionally. Sometimes, feel lithic, or petrified, or rupestral instead of tired, irritable, depressed. At night, alone, naked, place one green, one red, one ashen on different parts of your body. Tell no one.

IN T H E last twenty-five years I have had a lot of people staying with me and sometimes I am tempted to write an essay on guests. There are the guests who never shut a door after them and never turn out the light when they leave their room. There are the guests who throw themselves on their bed in muddy boots to have a nap after lunch, so that the counterpane has to be cleaned on their departure. There are the guests who smoke in bed and burn holes in your sheets. There are the guests who are on a regime and have to have special food cooked for them and there are the guests who wait till their glass is filled with a vintage claret and then say: "I won't have any, thank you." There are the guests who never put back a book in the place from which they took it and there are the guests who take away a volume from a set and never return it. There are the guests who borrow money from you when they are leaving and do not pay it back. There are the guests who can never be alone for a minute and there are the guests who are seized with a desire to talk the moment they see you glancing at a paper. There are the guests who, wherever they are, want to be somewhere else and there are the guests who want to be doing something from the time they get up in the morning till the time they go to bed at night. There are the guests who treat you as though they were SOME NOVELISTS I HAVE KNOWN 459 gauleiters in a conquered province. There are the guests who bring three weeks* laundry with them to have washed at your expense and there are the guests who send their clothes to the cleaners and leave you to pay the bill. There are the guests who telephone to London, Paris, Rome, Madrid and New York, and never think of inquiring how much it costs. There are the guests who take all they can get and offer nothing in return. There are also the guests who are happy just to be with you, who seek to please, who have resources of their own, who amuse you, whose conversation is delightful, whose interests are varied, who exhilarate and excite you, who in short give you far more than you can ever hope to give them and whose visits are only too brief.

I took Johansson to our guest room and bid him good night.

I began to delight in surprising adults with my refined palate and disgusting my inexperienced peers with what I would discover to be some of nature's greatest gifts. By the age of ten I had learned to break down a full lobster with my bare hands and a nutcracker. I devoured steak tartare, pâtés, sardines, snails baked in butter and smothered with roasted garlic. I tried raw sea cucumber, abalone, and oysters on the half shell. At night my mother would roast dried cuttlefish on a camp stove in the garage and serve it with a bowl of peanuts and a sauce of red pepper paste mixed with Japanese mayonnaise. My father would tear it into strips and we'd eat it watching television together until our jaws were sore, and I'd wash it all down with small sips from one of my mother's Coronas. Neither one of my parents graduated from college. I was not raised in a household with many books or records. I was not exposed to fine art at a young age or taken to any museums or plays at established cultural institutions. My parents wouldn't have known the names of authors I should read or foreign directors I should watch. I was not given an old edition of Catcher in the Rye as a preteen, copies of Rolling Stones records on vinyl, or any kind of instructional material from the past that might help give me a leg up to cultural maturity. But my parents were worldly in their own ways. They had seen much of the world and had tasted what it had to offer. What they lacked in high culture, they made up for by spending their hard-earned money on the finest of delicacies. My childhood was rich with flavor---blood sausage, fish intestines, caviar. They loved good food, to make it, to seek it, to share it, and I was an honorary guest at their table.

IN T H E last twenty-five years I have had a lot of people staying with me and sometimes I am tempted to write an essay on guests. There are the guests who never shut a door after them and never turn out the light when they leave their room. There are the guests who throw themselves on their bed in muddy boots to have a nap after lunch, so that the counterpane has to be cleaned on their departure. There are the guests who smoke in bed and burn holes in your sheets. There are the guests who are on a regime and have to have special food cooked for them and there are the guests who wait till their glass is filled with a vintage claret and then say: "I won't have any, thank you." There are the guests who never put back a book in the place from which they took it and there are the guests who take away a volume from a set and never return it. There are the guests who borrow money from you when they are leaving and do not pay it back. There are the guests who can never be alone for a minute and there are the guests who are seized with a desire to talk the moment they see you glancing at a paper. There are the guests who, wherever they are, want to be somewhere else and there are the guests who want to be doing something from the time they get up in the morning till the time they go to bed at night. There are the guests who treat you as though they were SOME NOVELISTS I HAVE KNOWN 459 gauleiters in a conquered province. There are the guests who bring three weeks* laundry with them to have washed at your expense and there are the guests who send their clothes to the cleaners and leave you to pay the bill. There are the guests who telephone to London, Paris, Rome, Madrid and New York, and never think of inquiring how much it costs. There are the guests who take all they can get and offer nothing in return. There are also the guests who are happy just to be with you, who seek to please, who have resources of their own, who amuse you, whose conversation is delightful, whose interests are varied, who exhilarate and excite you, who in short give you far more than you

As I write this, I’m sitting in a café in Paris overlooking the Luxembourg Garden, just off of Rue Saint-Jacques. Rue Saint-Jacques is likely the oldest road in Paris, and it has a rich literary history. Victor Hugo lived a few blocks from where I’m sitting. Gertrude Stein drank coffee and F. Scott Fitzgerald socialized within a stone’s throw. Hemingway wandered up and down the sidewalks, his books percolating in his mind, wine no doubt percolating in his blood. I came to France to take a break from everything. No social media, no email, no social commitments, no set plans . . . except one project. The month had been set aside to review all of the lessons I’d learned from nearly 200 world-class performers I’d interviewed on The Tim Ferriss Show, which recently passed 100,000,000 downloads. The guests included chess prodigies, movie stars, four-star generals, pro athletes, and hedge fund managers. It was a motley crew. More than a handful of them had since become collaborators in business and creative projects, spanning from investments to indie film. As a result, I’d absorbed a lot of their wisdom outside of our recordings, whether over workouts, wine-infused jam sessions, text message exchanges, dinners, or late-night phone calls. In every case, I’d gotten to know them well beyond the superficial headlines in the media. My life had already improved in every area as a result of the lessons I could remember. But that was the tip of the iceberg. The majority of the gems were still lodged in thousands of pages of transcripts and hand-scribbled notes. More than anything, I longed for the chance to distill everything into a playbook. So, I’d set aside an entire month for review (and, if I’m being honest, pain au chocolat), to put together the ultimate CliffsNotes for myself. It would be the notebook to end all notebooks. Something that could help me in minutes but be read for a lifetime.

Would you grant me the honor of your first dance, Lady Rose?” Can you manage it? he seemed to be asking. She looked around the ballroom once more, trying to decide what was best. She supposed she could either dance with Lord Ashton and show everyone that she was no longer an invalid . . . or she could remain in a chair beside the wall. “Only if you dance with Miss Sinclair next,” she countered with a smile of her own. It was a reasonable enough request. “If Miss Sinclair is willing, I should be very glad of her company.” He sent her a charming smile, which made Evangeline’s fan flutter faster. “Of course, I would be happy to dance with you, Lord Ashton,” the young woman agreed. Her expression turned worried, and she continued, “But as for Lady Rose, I fear that—” She stopped abruptly, and looked perplexed, as if to remind them both, She cannot walk. But the moment Iain extended his hand, Rose took it and stood slowly. He gave her a moment to steady her balance, and then she leaned against him when she took her first step. Her eyes fixed upon his with a silent plea, Keep it slow. At least then she could hide her heavy limp. She heard Evangeline give a soft gasp, and there were murmurs all around them. It took all her concentration to walk, but Rose leaned against Iain, determined to keep her balance. “There’s a lass.” He smiled at her, allowing her to set the pace. Her heart hammered faster, and she felt the eyes of every guest staring at her. Never in her life had she felt so self-conscious. Though she had longed to take her first steps with Lord Burkham at her side, now she was beginning to reconsider. Iain was the man who had helped her to walk again, and of anyone here, she trusted him not to let her stumble. He knew the limits of her endurance, and she could confess when she needed to stop and rest. “You look grand this night.” He gave her hand a gentle squeeze as they moved closer to the dancing. “Thank you.” She had worn a sky-blue gown with a full skirt and a lace shawl to cover her bare shoulders. It wasn’t the most fashionable gown, but her grandmother had deemed it quite appropriate for the evening. Because she expected me to remain in a chair, Rose thought. No one expected me to dance. “Do you think you can manage this?” Iain asked. His expression revealed the sincerity of a man who didn’t want her to be embarrassed. “Only if it’s a waltz.” A quick-paced dance would be quite beyond her balance. But right now, this was about proving herself to others. She wanted everyone to see that she had overcome her illness and could walk again. She took one step that was too heavy, and stumbled forward. Iain caught her immediately and halted, waiting for her to regain her balance. Her cheeks burned, and she blurted out, “I am sorry.” “Don’t be.” He brought her to the edge of the dancers, nearest to the wall. They would be away from the others, and yet, she could join in. The music shifted into a lilting waltz, and he rested his hand against her waist. “If you begin to tire, step on my feet. Your skirts will hide it, and no one will notice,” he advised. He’d

A brilliant collaboration of headlights and spotlights illuminated the scene. The eerie lighting cast long, angular shadows of the erect headstones, as if a dinner party of slender evening guests were socializing in the background. From the corner of my eye, the shadows swayed like curious spirits dancing the night away until the live people left.

There was an amazing party last night. I would have asked you to come with me, but the invitation read “Guest plus one.” Unfortunately, I wasn’t sent an invitation to be able to invite someone. I wasn’t even the “plus one.” But I did get all worked up, and I spent the evening on the couch, crying.

What’s the first thing you do now before you visit a new restaurant for the first time or book a hotel room online? You probably ask a friend for a recommendation or you check out the reviews online. Now more than ever, the story your customers tell about you is a big part of your story. Word of mouth is accelerated and amplified. Trust is built digitally beyond the village. Reputations are built and lost in a moment. Opinions are no longer only shared one to one; they are broadcasted one to many, through digital channels. Those opinions live on as clues to your story. The cleanliness of your hotel bathrooms is no longer a secret. Guests’ unedited photos are displayed alongside a hotel brochure’s digital glossies. TripAdvisor ratings are proudly displayed by hotels and often say more about the standards guests can expect than do other, more established star ratings systems, such as the Forbes Travel Guide‘s ratings. Once-invisible brands and family-run hotels have had their businesses turned around by the stories their customers tell about them. “With 50 million reviews and counting, [TripAdvisor] is shaking the travel industry to its core.” —Nathan Labenz It turns out that people are more likely to trust the stories other people tell about you than to trust the well-lit Photoshopped images in your brochure. Reputation is how your idea and brand story are spread. A survey conducted by Chadwick Martin Bailey found that six in ten cruise customers said “they were less likely to book a cruise that received only one star.” There is no marketing more powerful than what one person says to another to recommend your brand. “Don’t waste money on expensive razors.” “Nice hotel; shame about the customer service.” In a world where online reputation can increase a hotel’s occupancy and revenue, trust has become a marketing metric. “[R]eputation has a real-world value.” —Rachel Botsman When we were looking to book a quiet, off-the-beaten-track hotel in Bali, the first place we looked wasn’t with the travel agents or booking.com. I jumped online and found that one of the area’s best-rated hotels on tripadvisor.com wasn’t a five-star resort but a modest family-run, three-star hotel that was punching well above its weight. This little fifteen-room hotel had more than 400 very positive reviews and had won a TripAdvisor Travellers Choice award. The reviews from the previous guests sealed the deal. The little hotel in Ubud was perfect. The reviews didn’t lie, and of course the place was fully booked with a steady stream of guests who knew where to look before taking a chance on a hotel room. Just a few years before, this $50-a-night hotel would have been buried amongst a slew of well-marketed five-star resorts. Today, thanks to a currency of trust, even tiny brands can thrive by doing the right thing and giving their customers a great story to tell.

I sat silent before the book, and the book unsealed its lips and revealed to me things I had never heard before. When I was tired of studying I thought many thoughts, and this is one of them: Many generations ago a wise man wrote a book and he did not know of this man who sits here, but in the end all his words prove to be meant for him.

On October 26, 2016—less than two weeks to election day—travel writer Zach Everson covered the ribbon cutting at the Trump International Hotel in the Old Post Office building in Washington, DC, just a few blocks from the White House. Everson frequently covered hotel openings, which often featured lavish food spreads and “the owners sipping champagne with a few travel writers.” But this one was different. A horde of political reporters trailed Donald and Ivanka Trump as they toured the hotel. “The political reporters were amazed they had complimentary pastries,” Everson said in an interview. 1 A couple months later, Everson got an assignment from Condé Nast Traveller to cover the growing political and social scene at the hotel. In the course of researching that story, Everson booked a night at the hotel. One of his fellow guests told Everson he was about to leave for a restaurant outside the hotel, when he noticed workers polishing the banisters and the manager nervously pacing. The guest concluded, correctly, that the president was on his way, cancelled his outside reservation, and ate at the hotel instead. To track presidential comings and goings for his story, Everson started monitoring social media feeds. And he noticed something: not even a year into Trump’s presidency, the hotel had become a unique locale in Washington. “It became like Melville’s white whale,” Everson said. “If you want it to be your opportunity and a place for you to go and rub elbows with the President, it’s that. If you’re a lobbyist or a businessman or a foreign leader and want to portray you are close to the president, it’s that too. It’s everything you hate or love about Donald Trump.” Everson quit travel writing to cover, full time, the Trump International Hotel. He began publishing a newsletter, 1100 Pennsylvania Avenue. He had plenty of material.

Perhaps you’d like to tell us about your latest quests for wisdom and knowledge instead? O: I’d like to tell you many things, Snorri. But to answer your question: I’ve started a spoken-word poetry group with some of my einherjar. Performances every Thor’s Day night in the Feast Hall of the Slain, with light Saehrimnir refreshments to follow. The Norns are scheduled to make a guest appearance soon, which should prove interesting. Also, I’m taking Zumba classes to understand why in My Name they’re so popular. Finally, I’m researching the magical symbol known in Midgard as [taps first two fingers of right hand against the first two fingers of left hand] hashtag. From what I’ve gleaned, when combined with other words, hashtag has the power to distract the mind from more important matters. If I’m right, I’ll make hashtag the subject of my next book. The working title is…wait for it…Hashtag. SS: An inspired choice, Lord Odin. O: Yes, I know. Sadly, our interview came to an abrupt conclusion at this point.

tip. I always try to catch a moment when I just stand back and quietly watch my family and friends enjoying themselves and each other. Let that moment wash over you so you can store it up for the times when life gets stressful. Those moments are like precious treasures we can pause to look at again and again. You might even keep a hospitality journal—a book to record the memories of your time together. Or, like we have, a guest book by the front door for our friends to sign so we remember our time together. Entries can be short and sweet, just enough to jog your memory: ice cream sandwiches on the patio with family and friends, game night with the grandparents, pizza party with the neighbors. You might write down what was on the menu, who attended, any details that you cherished—twinkly lights on the porch, the smell of homemade brownies baking, or jokes you laughed at, stories you shared. There

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