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Ted was short of cash.” Westinghouse wanted out. Bannon pleaded with them not to walk away from the bargaining table. “We told them, ‘You ought to take this deal. It’s a great deal,’” he said. “And they go, ‘If this is such a great deal, why don’t you defer some of your cash fee and keep an ownership stake in a package of TV rights?’” Bannon had no interest in getting into the residuals business. But neither did Westinghouse. The company made clear that unless Bannon & Co. swapped its cash fee for residuals the deal was off. “So we took a residual,” he said. In lieu of a full adviser’s fee, the firm accepted a stake in five Castle Rock television shows, including one in its third season that was regarded as the runt of the litter: Seinfeld. At
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Joshua Green (Devil's Bargain: Steve Bannon, Donald Trump, and the Storming of the Presidency)